ENGLISH / VOCABULARY
UNIT 2: INTERNATIONAL MARKETING
WORD / PHRASE
economy
(gospodarstvo)
economics
(ekonomija- znanost)
marketing mix
(trženjski splet)
customized (product)
(prilagojen, izdelan po
meri)
standardized (product)
(standardiziran, istovrsten)
consumption pattern
(vzorec potrošnje)
upmarket (product)
(proizvod ipd., usmerjen na
trg, kjer kupujejo
premožnejši)
downmarket (product)
(proizvod ipd., usmerjen na
trg, kjer kupujejo revnejši)
indirect export
(posredni izvoz)
intermediary
DESCRIPTION
The system by which a
country’s goods and services
are produced and used, or a
country considered in this way.
The study of the way in which
wealth is produced and used.
The combination of the four Ps:
product, price, promotion &
placement (distribution)
A product that is designed,
built etc specially for a single
customer, which makes him
different from other things of
its kind.
A product is standardized if all
the things of one particular type
are the same as each other.
The regular way in which
goods, services, energy or
natural materials are bought
and used.
Involving goods and services
that are expensive and perhaps
of good quality compared to
other goods etc of the same
type, or the people that buy
them.
Involving goods and services
that are cheap and perhaps not
of very good quality compared
to other goods etc of the same
type, or the people that buy
them.
The way of export, where
exporters use an intermediary,
such as an export agent, to deal
with buyers in the overseas
markets.
A person or organization that
USE
Slovenian economy is
expected to grow very fast.
I’m a student of the Faculty
of Economics.
The group is struggling to
find a marketing mix that is
cost-effective and appeals to
its customer base.
We provide both standard
and customized training
schemes.
Computer bulletin boards
have become increasingly
standardized in recent years.
They’ve made a survey on
the consumption patterns of
various nationalities.
European and US-style
coffee houses have begun
springing up in the upmarket
districts.
The mail order business has
never been able to break
away from its traditional
donwmarket image.
The best way to start a
business on a new market is
through a indirect export.
Financial institutions act as
(posrednik) helps to arrange agreements or intemediaries between
business deals between other lenders and borrowers.
people or organizations.
direct export The way of export, where If you think you know the
(neposredni izvoz) companies handle their own certain market enough, you
exports, for example by setting should start with direct
up overseas sales offices. export.
licensing & franchising Companies sell the rights to use EDS has licensing and
(licenciranje & franšizing) a manufacturing process, franchising agreements that
trademark or patent for a fee or allow it to use some of
royalty. Computer Associates’
software.
joint venture / to jointly A business activity in which - Saudi Arabian and
invest two or more companies, for Japanese officials agreed on
(skupna vlaganja) example an overseas firm and a a joint venture to build oil
local one, invest and work refineries in both countries.
together to develop a particular - They have decided to
market. jointly invest in R&D.
direct investment Investment by companies in US companies had $50.7
(neposredna vlaganja) business activities abroad, for billion in direct investment
example when companies buy in Brazil at the end of last
local firms, or set up their own year.
manufacturing subsidiaries.
subsidiary A company that is at least half- - Among Berkshire’s
(podružnica) owned by another (holding or holdings is an 80.1%-owned
parent) company. subsidiary, Wesco F.C.
- They’ve established a
subsidiary in Croatia.
holding (parent) company A company, which controlls the We have to get the
shares in one or more permission from the holding
subsidiaries. company’s headquarters.
red tape Bureaucracy; official rules that The only way to get this
(birokracija) seem complicated and project off the ground is to
unnecessary and prevent things cut through the red tape.
from being done quickly and
easily.
frothy A liquid that is frothy has a lot This cappuccino is so frothy!
(penen) of small bubbles.
subtle difficult to notice; very small Even the most subtle
(komaj opazen) differencies will not have
been lost on Starbucks.
to run a trial / trial run to run a test; a probation period After searches for local
(izvedba testnega obdobja) partners, and a successful
trial run in Mecico City,
Starbucks arrived in South
America.
to spring up to start, appear European and US-style
(vzbrsteti) coffee houses have begun
springing up in the upmarket
districts.
outlet
(prodajalna)
copy-cat
(podoben)
to merge / a merger
(združiti se / združitev)
aspiring societies
(prizadeven, ambiciozen)
to aspire
(prizadevati si)
packed
(nabasan)
to roll out a store
(odpreti prodajalno)
purchasing behaviour
(nakupovalne navade)
stable business environment
(stabilno poslovno okolje)
questionnaire
(vprašalnik)
survey
(anketa)
market niche = niche market
(tržna niša)
domestic market
verb: to withdraw (=to
recall; odpoklicati) a
product;
a shop
similar to something else
When two companies merge
they form a new, bigger one;
The act of merging.
ambitious societies
to desire and work towards
something important
extremely full of people or
things
to open a store
buying habits of consumers
Business environment,
appropriate for business
activities- with no or small risk. information is the key to
A written set of questions
which you give to a large
number of people in order to
collect information.
A set of questions given to a
group of people to find out
about their opinions or
behaviour.
A market for a product or
service, perhaps an expensive
or unusual one, that does not
have many buyers, but that may targeted specialty cancer
make good profits for
companies that sell it.
Goods and services sold in the
country where they are
produced, or where the
company producing them has
its base.
If a company withdraws a
product or service, it stops
making it available, either for a for further testing.
The company owns 45
outlets in Slovenia.
Copy-cat coffee-bar chains
have emerged.
Copy-cat coffee-bar chains
have emerged, only to be
swallowed by Starbucks or
forced to merge with
competitors.
In aspiring societies, such as
Chile and Mexico, American
companies are generally
well regarded.
She aspired for the success
so much.
Both the Lima and Santiago
Starbucks have been packed
since opening their doors.
The company has rolled out
15 stores in Mexico City.
The purchasing behaviour
of consumers can be
described as their buying
habits.
In the new global business
environment the exchange of
success.
Consumers filled out a
detailed questionnaire about
their smoking habits.
People are becoming more
pesimistic about the
economy, according to the
latest cosumer survey.
MGI Pharma, a relatively
tiny playee in the
pharmaceuticals market, has
treatments as its niche
market.
It will now be difficult to
keep foreign airlines out of
domestic markets.
The drug has been
withdrawn from the market
noun: product withdrawal
past participle: withdrawn
(umakniti iz prodaje)
slogan
(slogan, parola)
retailer (latter) / retail sale
(prodajalec na drobno /
maloprodaja, prodaja na
drobno)
wholesaler / whole sale
(prodajalec na debelo,
grosist / veleprodaja,
prodaja na debelo)
channel of distribution =
distribution channel
(distribucijski kanal)
an acquisition (=a takeover)
(prevzem)
to phase out (a product)
(ustaviti proizvodnjo)
saturation; to saturate the
market
(zasičenost)
potential customer (would-
be customer)
(potencialna stranka)
barrier to trade = trade
barrier
(zapreke pri trgovanju)
literacy
(pismenost)
per capita consumption
(potrošnja na prebivalca)
product range
(asortima izdelkov)
price range
(cenovni razpon)
period of time or permanently.
A short phrase that is easy to
remember and is used by an
advertiser, organization, or
other group.
A business that sells goods to
members of the public, rather
than to shops etc.
The business of selling goods
in large quantities to
businesses, rather than to the
general public.
A system for moving goods
from producers to buyers, and
the people and organizations
involved. It usually consists of
four “persons”: manufacturer
 wholesaler  retailer  end
user.
When one company buys
another one, or part of another
one.
When a company decides to
slowly stop the production of a
product.
When the supply exceeds
demand.
A person, organization etc,
which is not yet a customer, but attention not only to
may become one in the future.
Something that makes trade
between two countries more
difficult or expensive, for
example a tax on imports.
The ability to write and read.
The average amount of goods,
services, energy, or natural
materials used by a person in a can say that it is quite low.
particular period of time.
A set of similar products made Customers are able to
by a particular company or
available in a particular shop. products.
The limits within which
amounts can vary.
We need an advertising
slogan for the new
campaign.
Where can I find the
retailer?
Who is the wholesaler?
Until very recently, the
company’s 2,000 dealers
were its only distribution
channel.
Sales from a recent
acquisition increased
revenue to $2.74 billion.
The product is expected to
be phased out by the end of
this year.
Companies are worried
about market saturation.
You have to pay a special
existing, but also to
potential customers.
Companies have located
production abroad to
overcome barriers to trade.
The nation’s literacy was at
its lowest.
As far as per capita
consumtion is concerned, we
choose from a wide range of
We are looking at properties
within a certain price range.
product features Characteristics of a certain The product’s got a few new
(značilnosti izdelka) product. features.
revenue Money that a business or B&L has an annual revenue
(prihodek) organization receives over a of about $8 million.
period of time, especially from
selling goods or services.
expenditures Costs that have to do with the It’s a rare advertiser who
(odhodki) sold merchandise. knows what their return on
investment in advertising
expenditure is.
balance sheet A document showing a IFF performed well last
(finančno poročilo) compay’s financial position and year, and has a healthy
wealth at a particular time, balance sheet with a good
often the last days of its amount of cash.
financial year. It consists of
assets and liabilities.
assets Group of things belonging to a The company listed assets of
(sredstva) business that have value or the $264.9 million.
power to earn money.
liabilities The amounts of money owed The company listed
(obveznosti) by a business considered liabilities of $345.8 million.
together.
volatile A volatile market, situation etc The exchange rates have
(nestalen, spremenljiv, is changing quickly and been extremly volatile
vihrav) suddenly, for example rising today.
and falling without much
warning.
direct advertising Advertising that uses traditional We are planning to launch a
(neposredno oglaševanje) methods such as TV or direct advertising campaign.
magazine advertisement.
or
Advertising that involves
contacting people directly, for
example by writing to them, to
tell them about a product or
service.
billboard A large sign used for Tobacco adds in magazines,
(jumbo plakat) advertising. newspapers and on
billboards.
glossy brochure A brochure with smooth pages We should send them a
(brošura z bleščečimi and beautiful colours. glossy brochure.
ovojnicami)
mover and shaker A powerful and influental The movers and shakers in
(VIP oseba) person. the stock market predicted a
rise in share-dealing.
to wrap up the meeting To finish the meeting by I’m going to wrap the
(zaključiti sestanek) repeating the main points, meeting up now.
which were mentioned during
the meeting.
to meet a requirement To succeed in doing something They failed to meet all
(zadostiti zahtevi)
to meet a deadline
(nekaj narediti pravočasno)
to meet a demand
(zadostiti povpraševanju)
to retain the market position
(obdržati položaj na trgu)
competitive advantage
(=competitive edge)
(konkurenčna prednost)
mission statement
(poslanstvo)
intangible asset
(neotipljivo, nedoločeno
sredstvo)
also: an intangible aspect
vacancy / vacancies
(prosto delovno mesto)
to apply to the employer for
a vacancy in the...
(prijaviti se pri zaposlovalcu
za prosto delovno mesto XY)
to resign
(odstopiti)
noun: resignation
UNIT 3: BUILDING RELATIONSHIPS
WORD / PHRASE
win-win situation
(za vse udeležence ustrezen
that you have to do.
To finish something at or
before the time it was meant to
be finished.
To produce enough goods to
satisfy the demand for them.
to keep
An advantage that makes a
company more able to succeed
in competing with others.
A short written statement made
by an organization, indended to
communicate its aims to
customers, emlployees,
shareholders etc; belief,
philosophy, creed
Something that a business has
and can make money from, but
that is not something physical
and so cannot easily be valued,
for example a name of a
product, technical knowledge,
loyalty from customers etc.
A job that is available for
someone to start doing.
To step down; To officialy
leave a job, position etc
through your own choice,
rather than being told to leave.
DESCRIPTION
a compromise; a situation,
when both parties are satisfied
financial requirements.
The firm failed to meet the
31 March deadline for
submitting the report.
- The company is operating
both its plants at 100%
capacity to meet the
increased demand.
- The supply meets the
demand. (ponudba ustreza
povpraševanju)
We should retain our current
market position.
Advanced Micro’s chip
carries the competitive
advantage of using less
power than Intel’s.
The bank’s mission
statement uses language
such as “Our personal
conduct will reflect the
highest professional
standards.”
Intangible assets such as
information, image, and
people are the main drivers
of business today.
We have job vacancies for
graduates in engineering and
information technology.
He has resigned from the
board for personal reasons.
USE
We have to reach a win-win
situation today.
izid)
speed of response
(odzivni čas)
to forge a relationship
(vzpostaviti odnos)
to cement a relation
(ojačiti, učvrstiti odnos)
to foster a relation
(spodbujati odnos)
to cut off a relation
(prekiniti odnos)
to disrupt a relation
(motiti, prekiniti odnos)
to jeopardise a relation
(ogroziti, spraviti v
nevarnost)
to sour a relation
(zagreniti, poslabšati odnos)
to undermine a relation
(spodkopati odnos)
to strain a relation
(obremeniti, napeti odnos)
stormy relation
(nevihten, viharen odnos)
hostile take-over bid
(sovražna prevzemna
ponudba)
receipt
(račun- fizična oseba)
invoice
(faktura- pravna oseba)
imposition
(naložitev, breme, davek)
to do business
(poslovati)
CEO
(glavni izvršni direktor)
response time; the time it takes
to react to something
to establish
to strengthen
to encourage
to stop
to pause, to damage; to prevent
from working in the normal
way
to risk losing or harming a
relation
to bitter
to threat, to make it less stable
When people do not fully like
and trust each other, their
relations are strained.
A relation full of angry
feelings.
A take-over bid that is not
wanted by the company that the
bid is for.
A written statement showing
that you have received money,
goods, or services; a bill.
A document sent by a seller to
a customer with details of
goods or services that have
been provided, their price, and
the payment date.
An introduction of something,
for example a rule, tax,
punishment etc.
To product, buy and sell goods
and services for profit.
chief executive officer, a
person who runs the main
The additional load has
slowed he computer’s
response times.
Many of those raltionships
have been forged by
Maurice Greenberg.
The rumours of a hostile bid
are certain to strain the
relations between the
companies.
The company fought off a
hostile bid from the
American food giant.
Keep all your receipts for
work-related expenses.
We require suppliers to
submit invoices with
services clearly categorized.
As a result of government’s
imposition of currency
controls, its relations with
mahor investors have been
jeopardised.
Colgate says it will never do
business with the bank
again.
 business in a company and is
responsible to supervisory
board (nadzorni svet)
COO chief operating officer; a
(glavni operativni direktor) person who runs and controls
the production and takes care of
general company organization
to court To behave nicely towards
(snubiti, prizadevati si) someone because you want
them to do something for you
or you want to get something
from them.
underwriting agency An agency that sells insurance.
(zavarovalna agencija)
to be firmly embedded To be firmly and deeply stuck
(biti trdno vkoreninjen) in the surface or an object.
benchmark Something that can be used as a For other US insurers, the
(merilo) comparison by which to judge
or measure other things.
unrivalled Better than anyone or anything AIG has an unrivalled scale
(brez tekmeca) else.
rivalry Competition between people,
(rivalstvo, medsebojno companies, organizations etc
tekmovanje) who are in the same business or from rising as they face
selling similar goods or
services in the same market.
to prosper To be succesful and become
(uspevati) rich.
to tap To use or take things from a
(izkoristiti) large supply of something.
untapped potential unused possibilities
(neizkoriščen potencial)
long-standing presence continuing in the same place
(dolgotrajna prisotnost) for a great length of time
entrepreneur Someone who starts a
(podjetnik) company, arranges business
deals, and take risks in order to American entrepreneur.
make a profit.
entrepreneurial Of the kind that has to do with
(podjetniški) enterpreneurship.
entrepreneurship The state of beeing an
AIG believes its three
decades spent courting
China will be rewarded with
unrestricted access to its vast
insurance market.
AIG has grown from a small
underwriting agency into the
world’s largest insurer.
Small stones had become
embedded in the ice.
company is both a
benchmark and a
competitor.
of operations.
Retailers have been pressing
manufacturers to keep prices
heavy store-versus-store
rivalry.
In order to continue to
prosper, AIG will have to
succeed in China.
Tapping the country’s
natural resources might be a
good solution.
Chinese insurance market it
the insurance market with
the biggest untapped
potential in the world.
AIG’s main advantage over
its competitors is its long-
standing presence.
The group was founded in
Shangai in 1919 by an
We’re welcoming design
graduates with an
entrepreneurial approach to
the subject.
Once again private
(podjetništvo)
historical accident
(dogodek)
quest
(iskanje)
in the ensuing years
(v naslednjih/ prihajajočih
letih)
regulator
(urejevalec)
unrestricted access
(neomejen dostop)
vast
(ogromen)
affiliated agent
(pridružen agent)
to have/give sb an edge
(prednost)
emerging markets
(“vzhajajoči” trgi)
high-level discussions
(pomembni pogovori)
to be thrilled
entrepreneur.
an event
A long and difficult search.
in the years to follow; in the
following years
A person or organization who
is chosen by the government to foundations through
be responsible for making sure endlesslypursuing close
that an industry or system
works legally, and fairly.
unlimited entry
extremely large
Representative connected to a
company.
If a person, company, or
country has an edge over
others, they are more
successful, profitable etc.
because they have an advantage investing in emerging
that the others do not have.
Markets, especially those in
Asia, Africa, and South
America that are just starting to given AIG an edge,
have influence or power in
trade, finance etc; developing
sales areas.
important talks
Very excited, pleased, or
entrepreneurship has not
waited for government to
take the initiative.
That historical accident is
still benefiting the company.
Mr Starr’s quest to expand
to the rest of the Asia in the
ensuing 10 years is still
benefiting the company.
Mr Starr’s quest to expand
to the rest of the Asia in the
ensuing 10 years is still
benefiting the company.
AIG built on those
relationships with Asia’s
governments and regulators.
AIG believes its three
decades spent courting
China will be rewarded with
unrestricted access to its
vast insurance market.
AIG believes its three
decades spent courting
China will be rewarded with
unrestricted access to its vast
insurance market.
AIG is a company of 80,000
employees and 350,000
affiliated agents.
Mr Greenberg says that
playing the long game has
given AIG an edge,
particulary in terms of
markets.
Mr Greenberg says that
playing the long game has
particulary in terms of
investing in emerging
markets.
One analyst refers to AIG as
a “sovereign corporate
nation” as Mr Greenberg
insists on representing the
company in high-level
discussions.
If you’re dealing with the
(vznemirjen, navdušen)
deputy
(namestnik, pomočnik)
to grant
(dovoliti, podeliti)
to boost
(povečati, okrepiti)
something came up /
something’s come up
(nekaj se je nepričakovano
pojavilo)
to be popular with
(biti priljubljen pri)
track record
(seznam preteklih dosežkov)
PHRASAL VERBS
to be tied up in
(biti zelo zaseden)
up to one’s eyes
(biti zelo zaseden)
to beat off (the competition)
(odbiti, znebiti se)
to look into
(pregledati, raziskati)
to wake up to
(spoznati, zavesti se)
to get on
(razumeti se s kom)
to count on
(računati na)
happy.
Someone in an organization
who is immediately below the
rank of another important
person, and who is officially in
charge when that other person
is not there.
To officialy give a person or an
organization something they
have asked for, especially
official permission to do
something.
to increase something such as
production, sales, or prices
if a problem comes up, it
suddenly happens
You are popular with
somebody, if he/she likes you.
All the things that a person or
organization has done in the
past, which shows how good
they are at doing their job,
dealing with problems etc.
to be very busy
to be very busy
to get rid of
to examine the facts about
something
to start to realize and
understand that something
important is true or is
happening
to have a friendly relationship
to depend on / to rely on
premier or president of a
country, he is not thrilled to
have a deputy come and see
him.
If you’re dealing with the
premier or president of a
country, he is not thrilled to
have a deputy come and see
him.
He courted the Chinese for
17 years before being
granted a licence in 1992.
We thought we could count
on him to boost sales but he
had no commitment, no
motivation.
We’d set up a meeting on
Friday, but he had to call it
off – something came up.
The new manager is very
popular with his team.
He’s got a very good track
record.
I’m going to be tied up in
meetings all day.
I’m up to my eyes.
In the excitement of beating
off the competition,
managers become carried
away.
I’ll look into the matter
immediately.
Organizations are beginning
to wake up to these lost
opportunities.
We get on really well.
We thought we could count
on him to boost sales but he
 had no commitment, no
motivation.
to build up to make bigger / stronger We tried to build up market
(okrepiti) share but it just didn’t
happen.
to hold on to to keep / to maintain We just managed to hold on
(obdržati) to what we had.
to put off to postopne / to delay I’ve put it off far too long
(odložiti, prestaviti) already.
to sound out to find out opinions / We sounded out a few
(povprašati, poiskati mnenja intentions; to talk to somebody possible replacements and
o nečem ali nekom) to find out what people think of found someone else.
something / somebody
to let down to dissapoint, especially by not Unfortunately, our agent let
(pustiti na cedilu) doing something you promised us down.
to set up to arrange We’d set up a meeting on
(dogovoriti se za, pripraviti, Friday, but he had to call it
postaviti) off – something came up.
to draw up to compile / to write down I’ve got to draw up an
(sestaviti, spisati) agency agreement myself,
I’ve put it off far too long
already.
to call off to cancel We’d set up a meeting on
(odpovedati) Friday, but he had to call it
off – something came up.
by all means used to emphasise that By all means, come over and
(vsekakor, na vsak način) someone should do or is use the e-mail.
allowed to do something
to offer a piece of advice what you say to someone when He offered me one piece of
(dati nasvet) you tell them what you think advice that I’ve never
they should do forgotten.
to hit it off to like each other She didn’t hit it off with
(biti si všeč) Peter at first.
to fall out with sbd to have a quarrel Nina’s fallen out with her
(spreti se) brother
to fall out over sth to get upset for a trivial cause He’s fallen out over 10
(pasti iz tira zaradi cents.
nepomembne malenkosti)
to relate to to be able to understand I find it hard to relate to
(biti sposoben poistovetiti se someone’s problems, feelings kids.
z) etc.
had better = ‘d better used to tell someone they ought You’re late again. You’d
(raje) to do something better hurry!
to look after to take care of something or Who’s going to look after
(paziti na kaj / koga) somebody your children?
 UNIT 4: SUCCESS

WORD / PHRASE DESCRIPTION USE

PREPOSITIONS
a raise Nouns that mark a change (up There was an increase in the
an increase or down) are always followed number of shares by 10%.
a rise by preposition in and by!
(dvig)
a decrease in... by...
a drop
a fall
(padec)
to be surprised at/by if you are surprised by She was surprised at how
(biti presenečen nad) something, you do not expect it much it cost.
and it seems strange or unusual
to: They’re going to France.
- go + to Have you been to Japan?
- travel + to
- take
somebody + to
(iti, potovati, vzeti nekoga
nekam)
to get to What time did you get to
(priti nekam) London?
to arrive in/at - What time did you arrive
(prispeti nekam) in France?
- What time did you arrive
at party?
to buy on credit They are saving for new
(kupiti na kredit) furniture, instead of buying
on credit.
to pay: - You can pay by cheque or
 by cheque / credit credit card.
card - Are you going to pay this
(plačati s čekom / in instalments?
kreditno kartico)
 in cash / instalments
(plačati z gotovino / na
obroke)
to travel by:
- car/train/plane/boat
- road/rail/air/sea
(- potovati z:
avtom/vlakom/letalom/ladjo;
- potovati po:
cesti/tirih/zraku/morju)
something by somebody
(nekogaršnje delo)
to accuse sbd. of doing sth.
(nekoga obtožiti nečesa)
to be interested in
(biti zainteresiran v)
to be good at
(biti dober v/pri)
to be fed up with
(imeti dovolj nečesa)
to look forward to hearing
from somebody
(veseliti se ponovnega
slišanja/odgovora/kontakta)
to prefer sth. to sth. else
(dajati prednost nečemu
pred nečim drugim)
to be used to
(biti navajen)
to apologise for
(opravičiti se za)
to suceed in
(uspeti v)
to insist on
(vztrajati na/pri)
to think of
(misliti na/razmišljati o)
to approve of sth.
(odobravati, strinjati se z)
noun: approval
to spend (money) on
(zapraviti denar na)
to warn sbd. against sth.
(posvariti koga pred čem)
ampak pazi!!!--> če spredaj the/a/an/my/this, potem:
to travel by taxi
to travel by ship/
by bus / by train
to say that someone has done
something wrong or illegal
feeling that you want to give
your attention to someone or
something and find out more
about them
clever or skilful
annoyed, bored, or unhappy
to be excited and happy about
somebody’s reply
to like someone or something
more than someone or
something else
if you are used to something,
you have done it or experienced
it many times before and it no
longer seems surprising,
difficult, etc.
to say that you are sorry about
something that you have done
or said
to do what you have tried to do
to demand that something
should be done
to use your mind to decide or
remember something or solve a
problem
to believe that someone or
something is good or
acceptable
to use your money to buy or
pay for something
to tell someone that something
bad or dangerous may happen,
so that they can avoid it or
vs. to travel in a taxi!!!
vs. to travel on the ship/
on the bus / on the train
A play by Shakespeare.
This painting was made by
Picasso.
Are you accusing me of
stealing?
All she’s interested in is
boys!
Andrea is very good at
swimming.
She was fed up with being
treated like a servant.
I look forward to hearing
from you!
Suzy prefers coffee to tea.
Are you used to getting up
so early?
He apologised for being so
late.
Did you succeed in finding a
place to stay?
They’re insisting on your
resignation.
I was thinking of all the
happy times we’d spent
together.
I don’t approve of taking
drugs.
I spent $40 on these shoes.
Her financial adviser
warned her against risky
investments.
 prevent it
WORD / PHRASE DESCRIPTION
an instalment a payment that you make every
(obrok) week, montrh etc in order to
pay for something
charisma some special qualities because
(karizma) of which people like the
person; the natural ability to
attract and influence other
people
a drive determination and energy to
(zagon, energija, zagnanost) succeed
to be neat and tidy to be dressed properly, have a
(biti urejen) nice haircut, shaved beard, etc;
well presented
dedication = commitment when you work very hard
(predanost) because you believe that what
you are doing is important;
determination and loyalty
ruthlessness The act of being cruel and not
(neusmiljenost) caring if you harm other people
in order to get what you want.
headquarters The head office or main
(glavni stan, generalni štab; building of an organization.
najpomembnejše pisarne
neke organizacije)
profit Money that you gain from
(dobiček) selling something, or from
doing business in a particular
period of time, after taking
away costs.
market leader The company, product, or
(“tržni vodja”) service with more sales than
any other company, product etc
in its market.
innovation A new idea, method, or
(iznajdba) invention.
workforce All the people who work in a
(delovna sila) particular country, industry, or
factory.
customer base All the people who buy or use a
(baza strank) particular product.
brand A name given to a product by a
(znamka) company so that a product can
easily be recognised by its
name or its design.
USE
We’re paying for the car in
monthly instalments.
People like her very much
and I think it is so because
of her great charisma.
Mel’s got a tremendous
drive.
You have to be neat and tidy
when you’re attending an
interview for a job.
Getting to the top of any
sport requires tremendous
dedication.
Adolf Hitler was well-
known for his ruthlessness.
The company moved its
corporate headquarters to
Houston.
A business has to make a
profit.
Opel is the market leader in
the eastern region, with a
25% share.
It is a fairly recent
innovation for rent to be
paid in advance.
A successful business has a
motivated workforce.
A successful business has a
loyal customer base.
A successful business has a
world-famous brand and an
instantly recognised logo.
logo A design or way of writing its
(logotip) name that a company or
organization uses as its official
sign on its proucts, advertising
etc.
share One of the parts into which
(delnica) ownership of a company is
divided.
stock market A market where company
(borza) shares are traded.
people orientated A business that is developed or
(=oriented) business done to meet the people’s
(k ljudem usmerjeno (customers, employees) needs.
poslovanje)
advent (+of sth) When something important first
(prihod) starts to exist or to be used by a
lot of people.
a gimmick Something unusual that is used
(reklamni trik, zvijača) to attract people’s attention.
premises The buildings and land used by
(poslovni prostori) a shop, business, hotel etc.
to tackle To make a determined effort to
(lotiti se) deal with a difficult problem.
tenfold Ten times as big.
(desetkraten)
price consciuos customers A customer that puts a special
(stranka, ki ji je je attention on the price of a
pomembna cena izdelka; ki certain product and usually
se odloča o nakupu decides about buying it only
določenega izdelka zgolj na upon a price.
podlagi cene)
assembly line (=production A method of making goods,
line) especially cars or other
(tekoči trak) machines, in a factory. It
involves the product moving
down a line of workers who
each add a different part or do a
different job.
to assemble (a product) To make a product by putting
(sestaviti) parts together.
CRM Customer relationship
(management odnosov s management system; a way of
strankami) managing a company- paying a
special attention to the
A successful business has a
world-famous brand and an
instantly recognised logo.
A successful business issues
shares which are worth
milions on the stock market.
A successful business issues
shares which are worth
milions on the stock market.
A successful business treats
its employees well and is
people orientated.
The advent of LCD
technology created a vast
opportunity for us.
They believed htat the
quartz watch was only a
gimmick and that it would
soon fade out.
We moved from office
premises to a factory.
So I had to think about
certain strategies to tackle
this problem.
The company grew more
than tenfold in the next five
years.
However for certain
customers who are less price
conscious, I was able to
upgrade the quality of our
products.
Watch production was based
on an assembly line.
We bought components
from supliers and assembled
the watches.
Lately we have developed a
customer relationship
management system.

SWOT analysis
(PSPN analiza)
to carry sth out
(izvršiti, izvesti, izpeljati)
analysis, pl analyses
(analiza)
to go public
= to float a company
(ponuditi delnice na trgu)
a floatation (=a flotation)
(lansiranje podjetja)
fashion-conscious people
(modno ozaveščeni ljudje)
to snap sb/sth up
(zagrabiti, planiti po)
a roll-out
(predstavitev,”izstrelitev”)
diversification
(razvejanje)
to diversify; diversification
(razvejati)
to diferentiate
(razlikovati (se),
razločevati)
relationships with the
customers.
strengths, weaknesses,
opportunities, threats; a system
for examining the way a
company is run or the way
someone works, to see what the
good and bad points are.
To do something that needs to
be organized and planned.
A careful examination of
something in order to
understand it better.
To sell shares in a company on
a stockmarket for the first time.
The act of going public-
making the shares in a
company available for people
to buy for the first time.
People who follow “the fashion
rules” and dress in a
fashionable way.
To eagerly take an opportunity
to buy something.
When a new product or service
is made available in a region or
country after it has been
successfully tested and
marketed locally; an
introduction into the market; a
launch
The expansion of a product
range of a company.
To expand a product range of a
company.
When a company diferentiates
its products, it shows how they
are different form wach other
and from competing products,
for example in its avertising.
This is done to show buyers the
Before producing a business
development plan, it may be
helpful to carry out a SWOT
analysis.
Before producing a business
development plan, it may be
helpful to carry out a SWOT
analysis.
By using statistical analysis.
we determined which parts
the engineers were most
likely to use.
In 1986 Puma became a
corporation and went public
on the Munich and Frankfurt
stock exchanges.
3i group has decided to
postopne its stockmarket
floatation until next year.
New models of their shoes
are snapped up by fashion-
conscious people.
New models of their shoes
are snapped up by fashion-
conscious people.
Puma are planning a world-
wide roll-out of their
concept stores to expand
their market.
The company intends school
software to be a major new
area of diversification for
their business.
Singapore has diversified
into a wider range of
industries.
The only viable (sposoben
za življenje) strategy was to
differentiate Citibank credit
cards form all the low-cost
alternatives.

outsourcing
(zunanje izvajanje)
expansion
(širjenje, ekspanzija)
to expand
(širiti (se))
product endorsement
(oglaševanje izdelka)
to be familiarized with
(biti seznanjen z)
to drop the pilot (inf.)
(nekoga odpustiti)
handsome profits = healthy
profits = hefty profits =
good money
(veliki dobički)
ailing
(bolehen)
to harness
(obrzdati, ukrotiti)
of a blastfurnace intensity
(“plavževske” intenzitete)
to exude
(izžarevati, oddajati)
advantages of one product over
another.
If a company, organization etc Workers affected by
outsources its work, it employs outsourcing will have the
another company to do it. right to take the issue to a
tribunal.
When something increases or is An expansion of demand
increased in size, amount, or can give rise to inflatory
number. pressures.
To become larger in size, Puma are planning a world-
amount, or number, or to make wide roll-out of their
something larger in size, concept stores to expand
amount, or number. their market.
When a well-known person He committed the Spice
says how good a product is in Girls to product
avertisements. People will buy endorsement deals for
the product because they like or everything from Asda
trust the person. supermarkets to Polaroid
cameras.
to know about; to have heard of I’m not sure if you’re all
familiarized with the new
situation.
to fire somebody Apple was the first landmark
in Jobs’ career but by 1985
he was on his way out after
Johm Sculley, who had
joined the company form
Pepsi-Cola, decided it was
time to drop the pilot.
A large amount of profit, He came back in 1997 and
money. within a year the ailing
company was once more
making handsome profits.
Weak or ill and not getting He came back in 1997 and
stronger or better. within a year the ailing
company was once more
making handsome profits.
to control and use The dream of hundreds of
companies has been a way
to harness the desire for
music on the Internet and
turn it into the profit.
very strong Jobs exudes arrogance of a
certain blastfurnace intensity
that people find hard to
overlook.
to show a lot of a feeling or Jobs exudes arrogance of a
quality certain blastfurnace intensity
that people find hard to
overlook.
unwillingly (=reluctantly) if you’re unwilling to do
(nehote) something, you do not want to
do it
voluntarily something that is voluntary is
(prostovoljno) done because you want to do it,
not because someone says you
must do it
to turn the company around to make a company become
(zopet narediti podjetje successful again
uspešno)
PREFIXES
to misinterpret To not understand the real
(narobe razumeti) meaning of someone’s words
or behaviour.
to mismanage to manage badly
(slabo voditi)
to out-vote To defeat a person or their
(preglasovati) ideas, proposals etc by voting
against them.
to outbid To succeed in obtaining a
(ponuditi več) product, contract etc by making rivals to take over the
a better offer than anyone else. company.
to outperform To do something better than
(prekositi v delu) other things or people.
to outmanoeuvre To behave in a clever or skillful Darn! They outmanoeuvred
(prelisičiti) way so that you do better than
someone; to have a better
strategy.
to outnumber To be greater in number.
(prekašati v številu)
to undersell (the other To sell goods etc at a lower
company) price than someone else.
(proda(ja)ti ceneje kot)
to underperform If a company underperforms, it
(izvajati slabše od is not as profitable as it should
pričakovanj) be, or as profitable as similar
companies.
to underrate To think that someone or
(podceniti) something is not as good,
effective etc as they really are.
to undercharge To charge too little or less than
(premalo zaračunati) the correct amount of money
for something.
to underspend To spend less than you
(potrošiti manj kot je bilo intended or than you are
He unwillingly admited he
was wrong.
He resigned completely
voluntarily.
Once he came back in 1997,
he turned the company
around.
I think she misinterpreted
my offer of a ride home.
Because the company has
been mismanaged for years
we are close to bankruptcy.
If this Bill is out-voted, we
are faced with dire
consequences.
They had to outbid their
Mart Stores continued to
outperform other retailers.
us!
Women outnumber men in
the nursing profession.
We undersell all our rivals.
One reason Champion has
underperformed is too much
capital spending.
People underrate this player.
They undercharged me by
about two dollars.
If the budget is underspent,
then the amount will be lost
planirano ali kot ti je bilo
odobreno)
to undertake (a business)
(prevzeti, obvezati se)
to overspend
(porabiti več kot je bilo
planirano ali kot ti je bilo
odobreno)
to overtake (!!! ni enako to
take over!!! – prevzeti
podjetje)
(prehiteti)
to overproduce
(proizvesti preveč)
to overestimate
(preceniti)
to oversell
(olepševati oz. z besedami
povečevati resnično
vrednost nekega proizvoda
ali storitve)
to demerge
(razdružiti se)
to denationalise (=to
privatise)
(denacionalizirati,
privatizirati)
to deregulate
(deregulirati; ukiniti
(državni) nadzor)
oversubscribed (shares)
(preveliko povpraševanje po
delnicah)
undersubscribed (shares)
(premajhno povpraševanje
po delnicah)
allowed to.
To accept that you are
responsible for a piece of work
and start to do it.
To spend more than you
intended or than you are
allowed to.
To go past a moving vehicle
because you are driving faster
than it.
To produce too much of
something, either more than is
needed or more than was
planned.
To think that someone or
something is bigger, more
important etc than they really
are.
To say that a product or service
is better, more useful etc, than
it really is.
To take one part of a large
company into a separate
company.
To sell a business or industry
that is owned by the state, so
that is owned privately.
To remove or reduce the
number of government controls
on a particular business
activity, done to make
companies work more
effectively and to increase
competition.
If shares are oversubscribed,
people are asking for more
shares than are available; the
demand is bigger than the
supply (D>S).
If shares are undersubscribed,
people are asking for fewer
shares than are available; the
or next year’s budget will be
reduced to the lower
amount.
His first task was to
undertake a major
reorganization or production
methods.
If the budget is overspent,
we’ll get fired!
The accident happened as he
was overtaking a bus.
Originally, malls just sold
merchandise that was
overproduced or sent back
unsold by retailers.
We overestimated the
number of people who
would buy the product in
Asia.
Vendors tend to oversell the
software.
A plan was announced
yesterday to demerge its
North American operations.
There was no attempt to
denationalise the giant state
monopolies.
After internal US flights
were deregulated in 1978,
the industry quickly became
more competitive.
The shares were
oversubscribed.
The shares were
undersubscribed.
 supply is bigger than the
demand (S>D).
to upgrade To improve, to make more
(nadgraditi) efficient.
to downsize If a company downsizes, or
(zmanjšati število someone downsizes it, the
zaposlenih/ravni company reduces the number
managementa) of employees and levels od
management that it has.
bankruptcy When someone is judged to be
(stečaj, bankrot) unable to pay their debts by a
court of law, and their assets
are shared among the people
and businesses that thew owe
money to.
a (economic) downturn The part of the economic cycle
(nazadovanje, upad) when prices of the value of
stocks, shares etc fall.
a (economic) upturn The part of the economic cycle
(oživitev, izboljšanje) when prices of the value of
stocks, shares etc rise.
a divisive issue An issue that causes a lot of
(sporna, konfliktna tema) disagreement among people.
to make a go of sth. To bo successful in something.
(biti uspešen v nečem)
to bear fruit to be successful
(obroditi sadove)
to clinch the deal (inf.) (=to To finally succeed in making a
wrap a deal) deal after trying very hard.
(dokončno urediti,
zaključiti)
to come up trumps To succeed unexpectedly.
(nepričakovano uspeti)
a high flyer a successful person
(uspešnež)
a slave driver a tyrannical boss
(tiranski šef)
teething troubles Problems with something new
(začetne motnje) when it is first starting or first
being used.
thriving a very successful
We need to upgrade our
computer.
If your company downsizes
and you are over 50, your
working life may be over.
Because the company has
been mismanaged for years
we are close to bankruptcy.
In the late 1990s, many
countries witnessed a sharp
economic downturn.
In the early 1960s, many
countries witnessed a sharp
economic upturn.
This action would be
extremely divisive.
It’s been a lot of hard work,
but she seems to be really
making a go of her dry-
cleaning business.
At long last, their hard work
and investment is beginning
to bear fruit.
Nobody thought we’d clinch
the deal, but we came up
trumps in the end.
Nobody thought we’d clinch
the deal, but we came up
trumps in the end.
She’s so bright – a real high
flyer.
He wants too much from his
employees. He’s a real slave
driver.
After some teething
troubles, they now have a
thriving business with a
huge turnover.
After some teething
(cvetoč, uspevajoč)
a turnover
(prodaja, promet)
product proliferation
(širjenje proizvoda)
to proliferate
(bujno rasti, močno se širiti)
to prosper
(uspevati, cveteti)
to take off = to go places
(vzpenjati se, postajati
uspešen)
to overflow
(preplaviti)
without a hitch
(brez težav)
to overrun the budget
(preveč potrošiti)
to be in the doldrums (inf.)
(biti v situaciji, ko se dogaja
bolj malo- cene zelo malo
rastejo in ni veliko prodaje)
to recall a product
(odpoklicati)
a spate (=a plethora) of
complaints
(poplava, množina)
a low-down
(izliv informacij)
troubles, they now have a
thriving business with a
huge turnover.
The amount of business done in After some teething
a particular period of time, troubles, they now have a
measured by the amount of thriving business with a
money obtained from huge turnover.
customers for goods or services
that have been sold.
A fast increase in the number The nuclear weapon
of something; the next stage is proliferation is becoming a
usually saturation. serious threat for the
humankind.
To increase rapidly in number. Projects to clean up the
environment are
proliferating.
To be successful, especially Since she’s been appointed
financially. General Manager, the
business has really
prospered.
to start being successful - Our new product filled a
gap in the market and took
off as soon as it was
launched.
- Yes, invest in InterMedia.
It’s definitely a company
that is going places.
To saturate; if people or things A sink is overflowing with
overflow the place, there are water.
too many of them to fit into it.
without problems Dinner went off without a
hitch.
To spend more money that it Businesses refused to
was planned – to overspend. commit themselves in case
the project’s costs overran
its budget.
If an industry or market is in The motor trade has been in
the doldrums, there is very little the doldrums all year.
increase in prices or very little
trade taking place.
If a company recally one of its The new XY3 tyre seies had
products, it asks customers to really taken off, but then
return it because there may be they were all recalled after a
something wrong with it. spate of complaints.
A large number of similar, The new XY3 tyre seies had
especially bad, events that really taken off, but then
happen within a short period of they were all recalled after a
time. spate of complaints.
a lot of informations She has given me the low-
down on the merger, so I

to be off sick = a sick leave To be absent from work due to
(biti na bolniški) an illness.
to gauge To measure something using a
(izmeriti, oceniti) particular instrument or
method.
to allege To say that something is true
(obtožiti) without showing proof.
a concession The right to carry out a
(koncesija, podelitev particular business activity,
dovoljenja) given or sold to a company by a
government or other public
organization.
negotiation Official discussions between
(pogajanje) groups who are trying to reach
an agreement.
negotiable An offer, price etc that is
(nedoločen, dogovoren) negotiable can be discussed and
changed before being finally
agreed on.
to make concessions Something that you agree to in
(popustiti) order to end an argument.
a satisfactory outcome a good enough outcome; an
(zadovoljiv izid) outcome making you feel
pleased
sticking points The lowest amount of money,
(limits) which you have to negotiate – a your sticking points through
minimum.
a rapport Friendly understanding and
(dober odnos) agreement between people.
to break the ice To break the ice means to make Will someone break the ice,
(prebiti led) the people who do not know
each other feel relaxed, by
starting to talk to them; the first
sentence is the ice breaker.
a deadlock When people, organizations, or The UN is trying to break
(mrtva točka, status quo) countries cannot agree.
financially sound Not to be too much in debts; to The company that wants to
(=financially healthy) have enough “free” money.
(v dobrem finančnem stanju)
fictitious If something is fictitous, it has
(namišljen) been made up and is not real.
plc (public limited A limited company whose
company) shares are freely sold and
feel well prepared for the
meeting.
The project manager’s off
sick, so there’s little chance
of achieving much this
week.
Even fewer gauge whether
the family will cope.
Baldwin is alleged to have
killed two people.
AW was granted a
concession to build a 364
km stretch of the Warsaw-
to-Berlin motorway.
The terms of the contract are
still open to negotiation.
The terms of the contract are
not negotiable.
The government will never
make concessions to
terrorists.
One could say that the
outcome was satisfactory.
You have to be aware of
the whole time of the
negotiations.
She quickly established a
rapport with her students.
please?
the deadlock between the
two countries.
go public has to be
financially sound.
He uses a fictitious name.
(d.d.) traded, with a certain minimum
share capital and certain letters
after its name.
ltd (private limited A company whose shares
company) shares are not openly traded
(d.o.o.) and can only pass to another
person with the agreement of
other shareholders.
agenda A list of the subjects to be The next item on the agenda
(dnevni red) discussed at a meeting. is finances.
a press release An official statement that you He is scheduled to give a
(izjava za medije) give to the press (media). press release at noon.

UNIT 5: JOB SATISFACTION

WORD / PHRASE DESCRIPTION USE

subsidy Money that is paid by a
(subvencija) government or organization to
make something such as a
particular food or product
cheaper to buy, use, or produce.
to subsidise If a governement or
(subvencionirati) organization subsidises a
company, activity etc, it pays
part of the cost.
to sack (inf.) = to dismiss = To dismiss someone from their
to fire job.
(odpustiti)
to give (in) a notice To tell your employer that you
will soon be leaving your job.
(to do something) at short Without much warning, so that
notice you have only a short time to
(brez predhodnjega svarila) do something.
turnkey Turnkey projects or systems are
(narejeno na ključ; možna ones that have been produced
takojšnja vselitev, uporaba in such a way that they are
itd.) ready to be used immediately
by a customer.
white-collar workers Workers who work in offices,
banks etc, rather than in
factories, mines etc.
blue-collar workers Workers who work in factories,
mines etc, rather than in
offices, banks etc; an unskilled
work that may be hard and
dirty.
stimulation Encouragement to grow and
Billions of dollars were
given out in agricultural
subsidies.
The railroad company is
partially subsidised by the
federal government.
I was given a choice – resign
or be sacked.
I gave in a notice yesterday.
You can’t expect us to leave
at short notice!
The unit provides turnkey
software systems to credit
unions.
The car maker will cut 9,000
white-collar jobs.
A strike was organized by
the blue-collar workers.
Workers are not lazy by
(stimulacija) develop, or happen more.
motivation The reason why you want to do
(motivacija) something.
to praise To say that someone has done
(hvaliti) something well or that you
admire them.
perks = fringe benefits = Something in addition to
special benefits money that you get for doing
(bonitete, posebne your job, such as a car.
ugodnosti)
hygiene factors Things such as salary and
(higieniki) working conditions that are not
enough in themselves to make
employees satisfied with their
work, but can cause
dissatisfaction if they are not
good enough (Herzberg).
motivator factors Things such as achievement,
(motivatorji) recognition, responsibility,
advancement etc that together
with the hygiene factors make
employees satisfied with their
work and that persue them to
work even harder, more
enthusiastic.
advancement
autocratic = centralised = To organise the control of a
bureaucratic = hands-on company, so that one central
style of management group has power and tells
(centraliziran način people in otrher places what to
vodenja) do; the communications are
vertical.
democratic = decentralised To organise the control of a
= facilitating = hands-off = company, so that the power is
laissez-faire style of divided to many people or
management groups; people in such
(decentraliziran način companies are empowered; the
vodenja) communications are more or
less horizontal.
to facilitate To make it easier for something
(olajšati) to happen.
empowerment When workers in a company
(opolnomočenje) are given more responsibilty by
allowing them to organise their
own work, make decisions
without asking their managerst
etc. For the company, this has
the advantage of making their
nature, they just need a
proper stimulation.
What was your motivation to
write a book?
Mr Lee praised Jill for the
quality of her work.
Employees must pay tax on
anything regarded as a perk.
Managers should not expect
to motivate employees with
hygiene factors alone.
Managers have to use the
combination of hygiene and
motivator factors to properly
motivate employees.
His way of managing a
company is typically
autocratic.
The 1970s saw a trend on
the part of the “nationals” to
decentralise their
operations.
We’ve employed temporary
staff to facilitate the
enrolment of new students.
The trend is towards
empowerment and allowing
junior employees to take
personal initiatives that
normally would have been
beyond the scope of their
jobs.

threat of redundancy
(strah pred odpuščnjem)
bureaucracy (=red tape)
(uradništvo, birokracija)
autonomy (=independence)
(avtonomija, samostojnost)
a burnout (= a breakdown)
(izgorevanje)
pay (=remuneration)
(plačilo)
appraisal (=assessment)
(ocenitev, ocena)
appraisal interviews
(=performance appraisal)
(ocenjujoč intervju; letni
razgovor)
a golden handshake
(=severance package)
(odpravnina)
dissatisfied
(nezadovoljen)
unsatisfactory
(nezadovoljiv)
a commuter
(vozač)
teleworkers / telecommuters
(tele-delavci)
maternity leave
own employees more involved
and able to help clients more
quickly.
Threat of losing a certain job in
a company because the job is
no longer needed.
All the complicated rules and
processes of an official system,
especially when they are
confusing or responsible for
causing a delay.
The state of having the power
to make independent decisions
or rules.
A feeling of extreme tiredness
and lack of energy caused by
working too hard.
Payment for work, especially in
the form of a salary and
additional benefits such as a
car.
A statement or opinion judging
the worth, value, or condition
of something.
A meeting between an
employee and a manager to
discuss the quality of the
employee’s work, and areas for
future progress.
A large amount of money given
to a senior employee when he
or she leaves a company,
especially when they are being
forced to leave.
Not satisfied, especially
because something is not as
good as you had expected.
Not as good as it should be and
therefore not acceptable.
A person who regularly travels
a long distance for his/her
work.
People who work from home
using a computer, fax etc
connected to the office of the
company they are working for.
Time with pay that a woman is
Over 2000 car workers are
now in a threat of
redundancy.
Dealing with bureaucracy is
a very time-consuming,
demotivating problem which
affects large businesses and
organisations.
Most people like to have
control over their work and
therefore put autonomy near
the top of their list of
motivating factors.
Overwork can lead to
burnout if not spotted early.
Many job satisfaction
studies, perhaps
surprisingly, have found that
often remuneration is not
the most motivating factor.
What’s your appraisal of the
situation?
One way for managers to
monitor and develop staff
and loyalty is by using
appraisal interviews.
The retiring chief executive
received a golden
handshake of $27 million.
If you are dissatisfied with
the product, please return it
for a full refund.
The present system is
completely unsatisfactory.
He got fed up with the daily
commute into London.
Teleworking involves
managing staff at a distance.
The share of first-time
(porodniški dopust)
paternity leave
(starševski dopust)
sustainability issues
(problem vzdržnostnega,
skladnega razvoja)
promotion / demotion
(povišanje / degradacija)
commission vs. bonus
(provizija vs. dodatek k
plači – NI ISTO!!!)
to be entitled to sth.
(ti je dana pravica za neko
stvar)
retention; (to retain
employees)
(ohranitev)
at record lows (at all-time
lows)
(najnižje dosedaj; rekordno
nizek)
to be pampered
(biti razvajan)
to shun
(namerno se izogniti)
to devise
(izmisliti si, oblikovati,
razviti)
a labor crunch (inf.)
allowed to be absent from work
because she has had a baby.
Time that a father of a new
baby is allowed to be absent
from work.
Issues that have to do with the
strength of the humankind’s
efforts to continue existing and
living a quality life for a long
time.
To give somebody a more / less She could remain on the
important job.
- A commission is an amount
of money paid to someone
according to the value of the
things they have sold.
- A bonus is an extra amount of
money added to an employee’s
wages, usually as a reward for
doing difficult or good work.
To give someone the right to
have or do something.
When workers stay with a
company rather than taking a
job with another employer.
The lowest amount or level that The Dow Jones Industrial
has ever been recorded.
To receive a lot of attention.
To deliberately (namerno)
avoid someone or something.
To plan or think of a new way
of doing something.
The moment during a difficult
mothers receiving maternity
leave has nearly tripled in
recent years.
Lost arrow, a company with
only 25 employees, provides
up to eight weeks of paid
paternity leave.
staff is she accepted
demotion to ordinary
lecturer.
- All of the sales staff are on
commission.
- The bonus is discretionary
but linked to performance.
Citizens of EU countries are
entitled to free medical
treatment.
We have detected a definite
improvement in employee
retention.
Average was left at a record
low.
Not only are employees
getting pampered, they’re
getting more money, better
benefits and help with
personal problems such as
child care and financial
planning.
Bosses once shunned such
intervention.
Because technology
companies face the tightest
labor markets, they have
been most aggressive in
devising ways to keep
workers.
Yet companies still face
(odločilni trenutek, kriza na situation when you need to labor crunches that can
področju delovne sile) make an important decision. really hurt.
to push to encourage Founder and CEO William
(spodbujati) Tyleer pushes pairing
quality of life with a sense
of social responsibility.
to pair to combine Founder and CEO William
(združevati) Tyleer pushes pairing
quality of life with a sense
of social responsibility.
to designate To choose something for a Workers can designate
(določiti) particular purpose. which non-profit groups
Xperts contributes to.
an urge A strong wish or need. They don’t have an urge to
(močna želja, hotenje) leave because they’ve found
a home.
decidedly Very much, in a way that is It’s a decidedly employee-
(odločno, očitno, easy to notice. centric approach.
nedvoumno)
leave policies Policies that have to do with One popular tool is
(politika odsotnosti z dela) maternity, paternity, sick etc revamping leave policies to
leaves. create a “flexible leave
banks”.
to revamp To change something in order One popular tool is
(zakrpati, zopet popraviti) to try to improve it. revamping leave policies to
create a “flexible leave
banks”.
(personal) recognition Public attention, admiration, or The band eventually gained
((osebno) priznanje) thanks for someone’s work or recognition in 1995.
achievements.
to hamper To make it difficult for Efforts to encourage more
(ovirati, otežiti) someone to move, do, or women to return to work
achieve something. after having children will be
hampered if employers force
staff to stick to rigid hours
and limit their time off.
personal problems He has resigned after having
(osebne težave) a lot of personal problems
this year.
financial planning Not only are employees
(finančno načrtovanje) getting pampered, they’re
getting more money, better
benefits and help with
personal problems such as
child care and financial
planning.
top performers The top performers should
(najboljši uslužbenci) get the biggest bonuses.
general manager Our general manager is in
(generalni direktor) charge of running the

common sense
(zdrava pamet)
social responsibility
(družbena odgovornost)
corporate culture
(organizacijska kultura)
employee loyalty
(zvestoba zaposlenih)
(to take) the minutes
(zapisnik)
to canvass
(preisk(ov)ati)
An official written record of
what is said and decided at a
meeting.
to question, to interview
company and for making
joint strategic decisions with
the CEO.
We need to use logic and
common sense not our
emotions to make this
decision.
Companies who polute the
environment are ignoring
the ethical and social
responsibility.
The new CEO transformed
the bureaucratic corporate
culture to profit-minded
entrepreneurship.
Building up employee
loyalty is important with
unemployment at a record
low.
- The minutes of the last
AGM were read.
- Will someone take the
minutes?
A sample of workers was
canvassed.

UNIT 6: RISK

WORD / PHRASE DESCRIPTION USE

confiscation of assets
(zaplenitev premoženja,
konfiskacija)
a fraud
(goljufija)
espionage
(“vohunjenje”)
management complacency
(samozadovoljnost)
an obsolete product
(zastarel, odpadel proizvod)
To officially take private A judge ordered the
property away from someone, confiscation of the
for example because a crime smuggler’s 1.5 million
has been committed. assets.
A method of illegally getting Hood was convicted of tax
money from a person or fraud and sent to prison.
organization, often using clever
and complicated methods.
When people secretly find out a He was cleared of mounting
countr’s or company’s secrets. a campaign of industrial
espionage against his main
rival.
The state of being too pleased We’ve been playing well,
with what you have achieved so but we musn’t get too
that you no longer try to complacent.
improve
If something is obsolete, it is ISDN could make modems
old-fashioned and no longer obsolete.
 useful, because something
newer or better has been
invented.
product liability claims
(odškodninski zahtevek)
to forsee to predict in advance
(predvideti)
actuary Someone whose job is to
(aktuarji) calculate risks, in order to
advise insurance companies or
pension funds.
substantial large in amount
(znaten, velik)
remote very small
(zelo majhen)
internal risks risks, which we can control
(notranja tveganja)
external risks risks, which we cannot control
(zunanja tveganja)
regulatory non-compliance if something does not comply
(ne v skladu s predpisi) with regulations  failing to
obey regulations and laws,
which are applicable for a
certain company
likelihood of occurance the probability that something
(verjetnost nastanka) will occur
inherent risks
(podedovana – lastna
tveganja)
residual risks
(ostala tveganja)
from a scratch If you do something from They built up a team from a
(iz nič) scratch, you start it without scratch.
using anything that was
prepared before
understand what makes you
tick
(razišči kaj ti daje pogon,
energijo)
contamination scarce
(strah pred okužbo)
damage of reputation
to talk shop
(razpravljati zgolj in samo o
poslu)
if the budget doesn’t stretch if the budget is not big enough
for...
(če ne bo na voljo dovolj $$)
 UNIT 7: E-COMMERCE

WORD / PHRASE DESCRIPTION USE

to browse to look through a series of web
(iskati) pages, perhaps those of a
particular site, or ones found by
a search engine relating to a
particular topic
directories lists of sites of similar
(direktorij) organisations, or of sites with
information on particular topic
hits the number of visits that a
(zadetek; število klikov) particular site receives or the
sites found by a search engine
that contain this word
key word a word that you enter into a
(ključna beseda) search engine in order to find
sites with web pages that
contain this word
to locate to find information, a site etc
(locirati) that you are looking for
Net another word for Internet
(internet)
online used as an adjective or adverb
(“na netu”) to talk about activities related
to the Internet
to search to look for particular
(iskati) information, or a particular site,
or the act of looking for it
search engines sites like Google, Yahoo,
(iskalniki) AltaVista, etc that allow you to
find other sites with
information you are looking for
by entering key words or
expressions
site a series of related screens with
(spletna stran) information about a subject,
organisation etc
surfers people who go and look at
(surferji) different sites, perhaps in a
random way with no particular
purpose in mind
traffic the number of people looking at
(“promet”) a site in a particular period

to cut corners to save

(prihraniti)
to allocate a bigger budget
(določiti večji proračun)
“bricks and mortar”
(tradicionalen)
sequel
(posledica, nadaljevanje)
to be littered with the
wrecks
(posuto z razbitinami)
a wreck
(razbitina)
e-tail
(prodaja preko interneta)
fusion
(fuzija, zlitje)
blending of
(mešanica)
to take up a course
(obiskovati tečaj)
an auction
(licitacija, dražba)
mail-order
(kataloška prodaja)
to evolve
(razviti)
tough = intense = fierce
competition
(huda konkurenca)
to plummet
(nenadno pasti)
to soar
(nenadno narasti)
USP (unique selling
proposition)
PLC (product life cycle)
to give more money to
somebody or to a group of
people
a traditional business with a
shop; a traditional way of
buying things
what happens as a result of
something
there are many wrecks
something that is in a very bad
condition
e-retailing
combination, joining
mixture of
to visit, to attent course
licitacija, dražba
a modern way of shopping
through the catalogues
to develop
a severe battle in very rough
circumstances where none of
the companies has a greater
competitive advantage than the
others
To suddenly and quickly go As you know, we face tough
down in value or amount. competition in this market,
and our income from sales
has plummeted in the last
year.
To increase quickly to a high Demand for home
level. computers has soared in
recent years.
A feature of a product that no
similar products have, and
which is used in marketing to
try to persuade people to buy it.
The concept of PLC proposes
that, once a product is
introduced into the market, it
goes through a process of
growth, maturity and decline,
and eventually disappears from
 the market.
sales volume the quantity
(količina)
cachet a quality that makes a company
important, worth respect,
reputation
to reckon (inf.) to think What do you reckon
(misliti) damaged our relations with
GlenStar?
amicable relations friendly relations
(prijateljski odnosi)
cordial relations hearthfull relations
(prisrčni odnosi)
in good relation!
on friendly terms!
to pinpoint to highlight, to emphasise, to
(poudariti) point out, to stress