Current Market Positon

Marketing Audit

- SWOT Analysis

Strength Weakness

Opportunities Threats

Oracle provides its customers with a unique advantage as it is the only company in the world to
deliver a complete cloud portfolio, spanning Infrastructure as a Service (IaaS), Platform as a
Service (PaaS) and Software as a Service (SaaS). Today, organizations in 195 countries and
territories process more than 55 billion transactions a day through the Oracle Cloud.

AWS increased its share of the market between 2015 and 2016 from 39.7-44.1%,
growing IaaS revenue by 45.9%. Microsoft, in second place, grew faster (61.1%) to
finish 2016 with 7.1% of the market. Google, often considered the third member of the
public cloud apocalypse, is actually fourth, with Alibaba jumping to 3% of the market in
2016.
Business Report is for Oracle Corporation in Cloud

Amazon Microsoft Google Alibaba Oracle

(AWS) ( Azure)
Pricing PerMonth
Number of Data 19 19 17 18 12
Centers
Technology Missing
Innovation
- AI Artificial
- Block Intelligence
Chain Security &
- Big Identify
Data compliance
- IOT missing
 Retail (Public) 64% 45% 16% 2% 6%
Customers
Enterprise 68% 58% 19% 2% 10%
Customers
SMB 60% 32% 18% 2% 2%
Customers

Target Segment Customer Top 2 priority Feature and Benefits

Banking 1.Enable multiple banking Mobile Solution would drive op

medium, allowing customers to

reach and perform operations

2. Security allowing fraudulent

transactions to be identified &

prevent.

HealthCare 1.Mobility and Cloud access, test

reports no longer needs to be

2. Artificial intelligence,

Logistics 1.

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Week 1 Week 2 Week 3 Week 4 Week 5 Week 6

16th - 23nd - 30th - 5th 6th -12th 13th - 19th 20th -

22rd July 29th July August August August 22nd

August

1 Read entire Course Material

2 Identify Organization and Product

3 Perform Survey

4 Perform Competitor Analysis

5 Oracle SWOT Analysis

6 Data collection processing & Analysis

7 Market Position – Perpetual Mapping

8 Marketing Plan

9 Report Preparation