LOVELY PROFESSIONAL UNIVERSITY

HOME WORK 2

Name of faculty: Rajeev Gupta

Course No: MGT532 Course Title: Product and Brand Management
Class: Semester: Section:SP163 Batch:
Max. Marks: 15 Date of Allotment:18/9/10 Date of Submission: 27/9/10
S. Roll No Objectives of Topic Model*
No Academic Activity

The objective of the

Assignment is as follow: Individual Assignment Students have to submit
To all
a) Students are
a) To develop in (a) A write up covering all
the required to do
depth knowledge the aspects of
systematic
students and customer analyses
assignment.
understanding of covering following (b) Academic Integrity:
who
the subject areas Students found to have
opted 1 Descriptive
b) To develop the copied, both, the one
factors (Who are
for this critical analytical who copied and from
the customers,
ability of the whom copied, will be
course What they
student. buy,How do they awarded ZERO marks.
c) Exposure to the respond to a Evaluation:-
latest particular 1. Descriptive factors
marketing program
developments in -5marks
such as advertising
the concerned 2. Customer relationship
and promotion and
area finally Will they stage- 5marks.
buy again). 3. Life time value-5marks

2 Customer
relationship
stage(unaware,awa
re,accepting,active
,advocating)
3 Life time value so
as to guide the
amount of efforts
to direct to specific
customers
b)Students can refer
customer analysis format
as given in the text book
and other relevant
Websites.
Signature of COS-F Signature of course coordinator

Serial RegisterationNu RollNumb

No mber Name er Product
RAJINDER PAL RR1901A
1 10900692 SAINI 09 Samsung TV
RR1901B
2 10908642 Sumit Jikhta 53 Nokia Mbile
RR1902A
3 10901228 Robin Kumar 04 Whirlpool AC
RR1902A
4 10901392 Amandeep Kaur 16 Parker pen
RR1903A
5 10902420 Amardeep Singh 02 HB Pencil
Jairaghuveer RR1903A
6 10902421 Bawa 03 Toshiba Laptop
RR1903A
7 10902529 Bilal Ahmad Dar 05 IFB microwave
RR1903A
8 10902601 Rajesh Joshi 07 LG LCD
RR1903A
9 10902732 Vineet Kumar 14 Apple i-phone
Ashutosh Kumar RR1903A
10 10902738 Singh 15 Bajaj Fans
RR1903A
11 10902802 Arun Sambyal 17 Tata Nano
RR1903A
12 10902811 Jasmeet Singh 19 Maruti Suzuki
RR1903A
13 10905966 Saurabh Sharma 49 Rayban Goggles
RR1903A
14 10907725 AKHLESH KUMAR 54 Samsung Mobiles
Pawan Kumar RR1903B
15 10903369 Yadav 38 Bajaj Pulsar
RR1903B
16 10903399 SANDIP SHARMA 40 Fine switches
RR1903B Whirlpool
17 10903425 VISHAL MALIK 43 refrigerators
RR1903B
18 10907127 Sakshi Mehta 47 Asian paints
RR1903B
19 10907174 Vipul Garg 48 Mercedeez car
RR1904A
20 10904505 Rahul Verma 04 Kingston pendrive
RR1904A
21 10904867 Richa Sood 16 CFL tubes
RR1904A
22 10904909 Akash Tyagi 17 Sony TV
23 10904969 Nidhi Gupta RR1904A Honda city
 20
RR1904A
24 10907588 Usman Bin Syed 53 Aquaguard
RR1904A
25 10907783 Suruchi Sehdev 56 Exide battery
RR1904A
26 10908532 Sandeep Sharma 59 Luminous inverter
RR1904B
27 10905167 Pallavi Kumari 27 Dell laptop
RR1904B
28 10905241 Ekta Bathla 28 Bajaj fans
RR1904B
29 10905296 Poonam Sharma 29 revlon
RR1904B Whit diamond
30 10905337 Dilbag Singh 30 perfume
RR1904B
31 10905438 Ashish Pandey 36 Archies card
RR1904B
32 10905627 Atul Mukhija 43 Liberty shoes
RR1904B
33 10905678 Neetu 45 Tata CDMA mobile
Md. Shahnawaz RR1904B
34 10907156 Alam 49 Airtel services
RR1904B
35 10907837 Waseem Afzal 57 BULLET BIKE