FASHION & BEAUTY

PITCHING KIT
2018
 OUR FEATURED INFLUENCERS

You don’t have to jet to New York, Paris, London or Milan to get
in front of the most connected fashion influencers. Cision's Fashion
and Beauty Pitching Kit is here just in time for Fashion Week,
to help you reach relevant journalists, bloggers and vloggers and
get the coverage you need for your story.

Build better relationships with fashion influencers with our

free guide. You can use this guide to start building a targeting
strategy with specific influencer profiles including social handles,
email addresses, pitching tips and outreach preferences—so you
can build better relationships with the industry’s top trendsetters
and earn more media with the audiences that matter.

Being true to myself is always the most important

thing its easy to get caught up with what everyone
else is doing and want to follow but the whole
point of being an influencer is bringing your own
unique perspective to style and design.
—ZIA DOMIC
FASHION BLOGGER
 » About:
Davis is the Blogger at Lou What Wear, covering Fashion in Louisville, Kentucky.
She likes to receive “individual pitches or press releases that relate to my focus.
When someone is pitching a product, I like for them to be direct/clear in what they
are looking for and/or what they are offering.” Her advice for PR professionals is to do
your homework; a tailored pitch that addresses her by name and demonstrates you
have looked at her site or social channels will catch her attention. Additionally, she
advises “I cannot stand when [PR professionals] get my name wrong or when you
can see that they are using a prepopulated pitch and the name doesn’t fill in. I also
don’t like when someone pitches me, I respond and then they are rude/ blow you off.

DANIELLE RUDY DAVIS You contacted me first."

The blog offers a Holiday Gift Guide with a deadline of November 15. She says “Great gifts
BLOGGER
under $50 are key for me. I do a huge 50 under $50 gift guide and am always looking for
LOU WHAT WEAR
interesting, unique gifts for the entire family at this price point.”
danielle@louwhatwear.com
She uses social media for leads and story ideas, but email is the best way to reach her.
         She explains, “I don’t mind being contacted but I immediately ask them to contact me
by email since I have a much harder time keeping track of follow-up via social media."
Topics: Fashion, Beauty, Lifestyle, Local
Interest (Louisville, Kentucky)

» Career:
Present: Lou What Were, Blogger

Cision's 2018 Fashion Pitching Kit  3

 » About:
Domic is a Personal Style Blogger at The Hunter Collector covering Fashion, Beauty,
Entertainment and Lifestyle topics. She is interested in new designers/products, new
collections, industry events, collaboration offers, etc.

Domic says “long emails with multiple paragraphs of information get overwhelming and
I will put them aside for later, which I tend to forget about, so for me concise emails with
visual attachments are great!” Her advice for PR professionals is “know who you’re con-
tacting. I get so many emails that offer me projects that do not pertain to my brand at all.”
Additionally, “if I don’t respond after two emails it usually means I’m not interested. I try to

ZIA DOMIC properly decline if I’m not interested but often I don’t have time to respond to every email.”

“Lastly, she notes “social media is a blogger’s best friend. I use Instagram, Twitter,
FASHION BLOGGER
Pinterest and Facebook for ideas and inspiration all the time. I prefer an email but
THE HUNTER COLLECTOR
a DM via social channels is ok as well; I usually just ask them to email me.”
huntercollectorblog@gmail.com
The Hunter Collector features a holiday gift guide; the submission deadline is November 30.
        
Topics: Fashion, Lifestyle

» Career:
2013 – present: Hunter Collector, Fashion Blogger (September)
1996 – present: Actor

» EDUCATION:
American Academy of Dramatic Arts Los Angeles, AA Fine/Studio Art

Cision's 2018 Fashion Pitching Kit  4

 » About:
Jeffrey Gomez is the editor-in-chief for Snob Magazine. He advises PR professionals to
make sure they are pitching the correct media. He says, "Too many times I get pitches
that are way off base or are areas that we simply do not cover. A personalized message
goes a long way. It tells me you read my content, are familiar with my magazine and are
thorough. I am more likely to respond to you." Gomez' biggest pet peeve are emails that
are generic and clearly a batch blast. It usually starts with, " Dear, (insert name here)," or
has his last name first and first name last. He adds, "It is clearly an app that you are using
to send to as many journalists as possible. I immediately delete the email and move on.
If you aren't going to respect my media, then I won't even bother reading your email."

JEFFREY GOMEZ When it comes to receiving pitches via social media, Gomez explains, "I am constantly
using social media to search for new and exciting products and places to feature. Some-
EDITOR-IN-CHIEF
times a simple blurb can be spun into a new story that is more in-depth and fun. I love
SNOB MAGAZINE
to be pitched through social media. It shows that a company is savvy and stays up-
jeffreyg@thesnobmag.com to-date on content and marketing creation and interaction."

     He prefers to receive press materials through email with a few photos and background
already attached. "So if I wanted to feature your client, I could easily do so and if I needed
Topics: Affluent Lifestyle, Luxury Goods,
more, I can always ask for it."
Fashion

» Career:
2005 – present: Snob Magazine, Editor in Chief

Cision's 2018 Fashion Pitching Kit  5

 » About:
Jonn Nubian is the managing editor for YRB Magazine, covering urban lifestyle,
fashion, music and art. He says, "PR professionals these days, need to remember
grace and professional courtesy. It goes a long way. Besides establishing relationships,
it is better to build and maintain them." His biggest pet peeves when working with
PR professionals include getting pitched via text, getting pitched via a DM on Instagram
and Twitter, and multiple emails about a pitch. He does gather leads and story ideas
from social media but does not like to be pitched via any social channels.

Contact him via email.

JONN NUBIAN
MANAGING EDITOR
» Career:
YRB MAGAZINE
2011 (December) – Present: YRB Magazine, Managing Partner & Editor
jonn@yrbmag.com 2009 (March) – 2012: Cigar Films, Executive Producer / Host
2002: Vicelounge, Producer / Founder (October)
    
» EDUCATION:
Topics: Fashion, Urban LIfestyle, Music, Art
1994: Hampshire College, Bachelor of Arts (B.A.)

Cision's 2018 Fashion Pitching Kit  6

 » About:
Sherry Paprocki is the home & style editor at Columbus Monthly. She advises PR
professionals to tell her in the first sentence if this product has a connection with
Central Ohio. She says, "Use the old 5w's when writing the release: who, what, when,
where and why. The fashion industry here is huge, but I don't always get materials from
local designers and companies that are specific about their home base or their local
relevance. Always make pitches short and to the point. Put your news angle in the subject
line of an email. Also, please pitch at least four months in advance of a holiday or a specific
season. We may want hi-res jpegs if we decide to use something on a product page but
we'll get back to you with that request, if necessary."

SHERRY PAPROCKI She also covers home design and the same advice goes for that field. In both cases, she'll
consider completely new items if she sees it as a fit for Central Ohio. She also wants to
HOME & STYLE EDITOR
receive information on denim and wearable tech and says, "Keep in mind, our college popu-
COLUMBUS MONTHLY
lation here each year is more than 60,000 students — so anything about college is relevant.
spaprocki@columbusmonthly.com
For that reason, I'm always interested in hearing about denim trends for fashion. Active-
   wear is really important right now, too, as is wearable tech. Like any other city in the coun-
try, we also have an abundance of retiring baby boomers. Wardrobes change when one is
Topics: Fashion, Wearable Tech, Denim,
retiring. What does a retiree need to buy to accommodate this new, very active, lifestyle?"
Home Decorating, Interior Design

Paprocki's biggest pet peeves in working with PR is when pitches have nothing to do with
her readers. Contact her by email.

» Career:
2011 – present: Columbus Monthly, Home and Style Editor Cision's 2018 Fashion Pitching Kit  7
 » About:
Pulfrey produces the Style File segment on KTTV-TV’s Good Day L.A. covering
Los Angeles stores, designers and beauty finds. She is responsible for booking
lifestyle/beauty/fashion guests, in addition to multiple gift guides throughout the year.
She prefers to be sent current, informative pitches that include all relevant information,
including visuals, prices, web links, etc. She does not appreciate receiving vague emails
and says “don’t waste time asking, just send a comprehensive pitch.” For the gift guides
she is “interested in out of the box ideas, new, eye catching, unique. Photos, along with
prices and a brief description help tremendously in the selection process.” The outlet
produces gift guides for Valentine’s Day, Mother’s Day, Father’s Day, Beach Bag Must

MICHELLE PULFREY Haves, and Holiday Gifts.

Contact her via email; do not pitch her via social media.
PRODUCER, STYLE FILE
GOOD DAY L.A.

michelle.pulf rey@foxtv.com
  
Topics: Fashion, Local Entertainment,
Dining, Beauty, Movies, Technology, Travel
» Career:
Present: Freelance Style Writer / Contributor
1998 – present: KTTV-TV (Good Day LA), Style File Producer
» EDUCATION:
1998: Chapman University, B.F.A. Broadcast Journalism, Production

Cision's 2018 Fashion Pitching Kit  8

 » About:
Rubec is the Founder and Blogger for SummerxSkin and covers affordable fashion,
makeup tutorials, product launches and reviews, travel and life adventures with her
husband, dog and family.

She likes to receive press releases for general knowledge and awareness, samples for
review consideration, personalized story ideas and media invitations. She suggests that
if the subject is clear and provides a call-to-action, it will immediately grab her attention
and warrant a quick response.

ANUM RUBEC She says, “When pitching to me, please outline what you’d like me to do, if this is a col-
laboration or paid opportunity, and how you feel it would relate and be easily conveyed
to my audience.” Rubec’s biggest pet peeve is when PR and brands enforce promotional
FOUNDER AND BLOGGER
photography or word-per-word messaging on a campaign. “If you’d like to work me,
SUMMERXSKIN
please be prepared to provide samples to test and for photography or video.”
info@summerxskin.com
She prefers to be contacted via e-mail with a follow-up via phone if she doesn’t
         respond within a week. She can be pitched via social media as well.

Topics: Affordable Fashion, Makeup

tutorials, Product Launches and Reviews,
Travel
» Career:
Present: SummerxSkin, Founder and Blogger
Present: Freelance Social Media and Events Planner

Cision's 2018 Fashion Pitching Kit  9

 » About:
Maria Tettamanti is the blogger behind The Wordy Girl, covering fashion, beauty
and pop culture. She also contributes fashion and beauty stories to The Miami Herald
and Miami.com. She advises PR professionals to always try and form a relationship with
her, and says, "It’s all about relationships. I love meeting the face behind the emails over
coffee or lunch. The relationship you foster with your clients should be just a strong as
the ones you behold with journalists."

Her biggest pet peeve is when PR tries to pitch her via her cell phone. She explains,
"Please don’t call our cell phones if you aren’t a personal friend. Doing so can be very

MARIA TETTAMANTI
frustrating and detrimental to our relationship."

Inasmuch as she draws inspiration from social media, she does not accept pitches
CONTRIBUTOR & BLOGGER via any social channels. Email is the best and most efficient way to contact her.
THE MIAMI HERALD, THE WORDY GIRL

mariatettamanti@gmail.com

        » Career:
2011 (Oct) – present: The Wordy Girl, Founder and Blogger
Topics: Fashion, Beauty, Pop Culture 2000 (Jan) – present: The Miami Herald, Contributing Writer

» education:
2000: University of Florida, Bachelor's Degree, Journalism

Cision's 2018 Fashion Pitching Kit  10

 » About:
Valenzuela is a Fashion Blogger at Cute & Little focusing on styles for petite women.
She says, “I love receiving press samples via the mail and appreciate emails with relevant
updates as well. My blog focuses on fashion, beauty and parenting so anything on those
topics will catch my interest.”

The blog produces a Holiday Gift Guide; the submission deadline is Thanksgiving.
For the guide, she is interested in products for moms, boyfriends / husbands, friends,
and kids (pre-k and toddler).

She can be pitched via social channels, but email is usually best.

KILEEN VALENZUELA
BLOGGER
CUTE & LITTLE » Career:
Present: Cute & Little, Blogger
kileen@gmail.com

         » education:
2003: Rice University, Masters of Electrical Engineering
Topics: Fashion, Beauty, Lifestyle, 2002: Rice University, B.A. Computer Science
Motherhood

Cision's 2018 Fashion Pitching Kit  11

 » About:
Daniel Watson serves as founder and editor-in-chief for LIVID Magazine. He mostly
works on features, fashion, editorials and cover stories. He serves as the main contact
for the publication and may also be contacted for editorial calendars.

He strongly advises PR professionals to pay attention to the person and pitches they
send. He says, "In the past, I have received either double repeats of pitches or a topic
that does not relate to the content we create." He adds, "In this industry, it's about build-
ing relationships. If I receive a pitch from you and I respond, ideally the expectation is
to receive a confirmation received or response on how to proceed further. It's one thing
to have your inbox flooded with pitches, but PR professionals don’t respond back to their

DANIEL WATSON own pitch."

FOUNDER & EDITOR-IN-CHIEF He does source Twitter and Facebook for stories, but says, "For holiday gift guides and
LIVID MAGAZINE product features we do a search on social media to see what’s buzzing. We would prefer
to be pitched via email. Social media is a great source for ideas but to speak about
daniel.w@lividmagazine.com
business let's keep it in the emails."

    
Topics: Fashion

» Career:
2011 (March) – present: LIVID Magazine, Founder & Editor in Chief

Cision's 2018 Fashion Pitching Kit  12

CISION PITCHING KIT METHODOLOGY
The traditional and non-traditional media professionals featured in the Cision Pitching Kits have profiles in the
U.S. Cision Media Database, and are vetted by the company’s media research team to verify their positions as
media professionals, influencer’s and bloggers. These individuals must meet certain additional criteria to be
featured: they must cover the specific topic being highlighted in the kit, have given direct consent to be listed
in the Media Database and must have been verified by the research team recently. The professionals must
also be willing to be included in marketing materials and provide in-depth advice for PR pros.

Are you a member of the media who wants to be featured in the next pitching kit?

CONTACT OUR MEDIA RESEARCH TEAM

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