Marketing Research Books

1. Introducing Marketing Research, By Paul Baines; Bal Chansarkar Wiley, 2002

2. The Art & Science of Interpreting Market Research Evidence, By D. V.L. Smith; J. H.
Fletcher Wiley, 2004
3. Inside Information: Making Sense of Marketing Data By D.V.L. Smith; J.H. Fletcher Wiley,
2001
4. Market Research Matters: Tools and Techniques for Aligning Your Business By Robert
Duboff; Jim Spaeth ,John Wiley & Sons, 2000
5. It's Not the Size of the Data -- It's How You Use It: Smarter Marketing with Analytics and
Dashboards By Koen Pauwels ,American Management Association, 2014
6. Quantitative Models in Marketing Research By Philip Hans Franses; Richard Paap
Cambridge University Press, 2001
7. Qualitative Research in Intelligence and Marketing: The New Strategic Convergence By Alf
H. Walle III, Quorum Books, 2001
8. Qualitative Research Methods in Public Relations and Marketing Communications By
Christine Daymon; Immy Holloway ,Routledge, 2002
9. Understanding Consumer Decision Making: The Means-End Approach to Marketing and
Advertising Strategy By Thomas J. Reynolds; Jerry C. Olson Lawrence Erlbaum Associates,
2001
10. Experiment-Research Methodology in Marketing: Types and Applications By Gordon L.
Patzer , Quorum Books, 1996
11. Forecasting and Market Analysis Techniques: A Practical Approach By George J. Kress;
John Snyder, Quorum Books, 1994
12. Marketing Research: An Applied Approach by Naresh K. Malhotra, 2000
13. Marketing Research: Measurement and Method by Donald S. Tull, 1976
14. Essential Research Methods for Social Work by Allen Rubin , 2006
15. The Coding Manual for Qualitative Researchers by Johnny Saldana,2009
16. Qualitative Research & Evaluation Methods by Michael Quinn Patton, 2001
17. Marketing Research by David A. Aaker, 1980
18. Qualitative Consumer and Marketing Research by Russell W. Belk, 2012
19. A Nation of Numbers: The Development of Marketing Research in America by Paul A.
Scipione, 2015
20. Strategic Market Research: A Guide to Conducting Research that Drives Businesses by Anne
E. Beall, 2010
21. Marketing Research Kit For Dummies by Michael Hyman and Jeremy Sierra, 2010
22. Market Research in Practice: How to Get Greater Insight from Your Market by Paul N
Hague, Nicholas Hague, and Carol-Ann Morgan, 2013
23. Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective
Market Research by Ian Brace, 2013
24. Thinking Fast and Slow by Daniel Kahnemann
25. Business to Business Market Research: Understanding and Measuring Business Markets by
Ruth McNeil
26. Complete Plain Words by Sir Ernest Gowers, Sidney Greenbaum and Janet Whitcut
27. Qualitative Research by Wendy Gordon and Roy Langmaid
28. Goodthinking by Wendy Gordon
29. Qualitative Research: Good Decision Making Through Understanding People, Cultures and
Markets by Sheila Keegan
30. Marketing Research by S.L. Gupta, 2004
31. Now You See It by Cathy N. Davidson
32. Rock, Paper, Scissors: Game Theory in Everyday Life by Len Fisher
33. Play Bigger: How Pirates, Dreamers, and Innovators Create New Categories and Dominate
Markets by Kevin Maney, Dave Petersen, Chistopher Lockhead, Al Ramadan, 2016
34. Building a Story Brand: Clarify Your Message So Customers Will Listen by Donald Miller,
2017
35. Marketing: A Love Story, How to Matter to Your Customers by Bernadette Jiwa, 2014
36. The New Rules of Marketing and PR: 6th Edition, How to Use Social Media, Online Video,
Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
by David Meerman Scott, 2017
37. Don’t Make Me Think Revisited: A Common Sense Approach to Web Usability by Steve
Krug, 2014
38. PRE-SUASION: A Revolutionary Way to Influence and Persuade by Robert Cialdini, 2016
39. Hit Makers: The Science of Popularity in an Age of Digital Distraction by Derek Thomson,
2017
40. Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann
Handley, 2014
41. The Market Research Toolbox: A Concise Guide for Beginners by Edward F. McQuarrie
42. Buyer Personas: How to Gain Insight into your Customer’s Expectations, Align your
Marketing Strategies, and Win More Business by Adele Revella
43. Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and
Make the Competition Irrelevant by W. Chan Kim and Renee Mauborgne
44. All You Can Pay: How Companies Use Our Data to Empty Our Wallets by Anna Bernasek
and D.T. Mongan
45. Customer Analytics For Dummies by Jeff Sauro
46. Why People (Don’t) Buy: The Go and Stop Signals by Amitav Chakravarti , Manoj Thoma
47. The Observational Research Handbook by Bill Abrams
48. The Survey Research Handbook – Guidelines and Strategies for Conducting a Survey,
Second Edition by Pamela Alreck and Robert B. Settle
49. Moderating to the Max by Jean Bystedt, Siri Lynn and Deborah Potts
50. Mail and Telephone Surveys – The Total Design Method by Don A. Dillman
51. A Practical Guilde to Usability Testing by Joseph S. Dumas and Janice C. Redish
52. Beyond Listening – Learning the Secret Language of Focus Groups by Bonnie Goebert with
Herma M. Rosenthal
53. The Group Depth Interview – Principles and Practice by Alfred E. Goldman and Susan
Schwartz McDonald
54. The Handbook for Focus Group Research by Thomas L. Greenbaum
55. The Mirrored Window – Focus Groups from a Moderator’s Point of View by Judith Langer
56. Social Marketing – Influencing Behaviors for Good by Nancy R. Lee and Philip Kotler
57. Qualitative Market Research – A Comprehensive Guide by Hy Mariampolski
58. The Focused Interview, Second Edition by Robert K. Merton, Marjorie Fiske and Patricia L.
Kendell
59. Practical Marketing Research – New Updated by Jeffrey L. Pope
60. Handbook of Usability Testing by Jeffrey Rubin
61. The Focus Group – Revised Edition by Jane Farley Templeton
62. Market Segmentation: Using Demographics, Psychographics, and Other Segmentation
Techniques to Uncover and Exploit New Markets by Art Weinstein
63. Marketing research : an applied orientation by Malhotra & Dash
64. Marketing matters : a guide for healthcare executives by Thomas, Richard K. , Calhoun,
Michael
65. Marketing Research is the global leader in marketing research because it demonstrates how
to use statistical tools in an intuitive manner by Alvin C. Burns
66. Fundamentals in Marketing Research by Scott Smith and Gerald Albaum
67. Research Methods for Business Students by Mark Saunders, Philip Lewis and Adrian
Thornhill
68. How to Design and Report Experiments by Andy Field and Graham Hole
69. Handbook of Marketing Scales by William Bearden, Richard Netemeyer and Kely Haws
70. Marketing Scales Handbook by Gordon Brunner
71. Cercetări de marketing- tratat de Iacob Cătoiu
72. Cercetări de marketing de Mihai Papuc
73. Cercetarea de marketing: studiul pieţei pur şi simplu de Bogdan Anastasiei, Ştefan Prutianu,
Tudor Jijie
74. Cercetări de marketing de Toader Gherasim, Adrian Gherasim
75. Introducere in cercetari de marketing de Georgiana Raluca Ladaru, Violeta Sima
76. Cercetarea de marketing de Petre Datculescu
77. Cercetari de marketing. Teorii si aplicatii de Stoica Cristina Maria şi Alexa Elena Lidia
78. Cercetarea de marketing de Alexandru- Mircea Nedelea
79. Cercetări de marketing în contextul global de Diana Maria Vrânceanu
80. Introducere în cercetări de marketing de Georgiana Raluca Lădaru şi Violeta Sima