Just Your Style Events

Just Your Style Events ‘JYSE‘

Event Management Services
WWW.JYSE.COM
Ramallah – City Center Building – 4th Floor
02 298 00-11 / 00972 598 356-232

Instructor Name: Sawsan Sadat

Team Members:
Name & Number Work Done:
Ibrahim Jebrin Logo Design, Website Design
1071126 Products & services, Market segmentation,
competitive Advantages & core competencies –with
Leader Naseem-, Key Success Factors, and Competitor profile
matrix, Business Strategy & Business Charts,
Promotion Strategy & advertising, Pricing Strategy,
and all Picture Designs.
Editing the work, Slides Design.
Meeting Minutes Writing
Rasheed Objectives, SWOT analysis (Strengths & weaknesses),
Sawalha IFE & EFE matrix, Financial Strategy (Budget &
1060524 Incomestatement)
Naseem Zeidan Mission Statement –with Ibrahim- , Marketing Strategy
1070583 (Customers’ Quality, Steps to promote our services &
build our customer base, Service Delivery Plan),
Helped in pricing strategy.
Proofreading
Salem Fawadla Goals, SWOT analysis (Opportunities & threats),
1081671 Competitors Comparison & Location Strategy.
Omar Ahmad Collects miscellaneous Information related to the
1081865 market, Growth rate, Inflation rate, Number of
Companies & related Regulations.
Helped in Advertising & promotion Strategies.

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Table of Contents:
• Cover Page 1
• Table of contents 2
• Mission Statement & Goals &
Objectives
– Mission Statement 3
– Goals 3
– Objectives 3
– Company’s Services 4
• Marketing Strategy
– Customers 5
– Pricing Strategy 6
– Location Strategy 7
– Promotion Strategy 8
– Competitive advantages 11
& core competencies
– Service delivery plan 12
• Financial Strategy
– Summarized Budget 13
– Income statement 14
• Business Strategy
– Business strategy type 15
– Competitors analysis & 15
Comparison
– Key Success Factors 16
– Competitive Profile 17
Matrix
– SWOT analysis 19
– IFE Matrix 21
– EFE Matrix 21
– Five Forces Matrix 22
– Business Chart 23
– Organizational Chart 25
– Future Organizational 26
Chart

References:
www.bplans.com
www.cia.gov
www.ramallahcci.org
www.floorplans.com
www.microsoft.com
Business Plan Pro 2007 software
Ms Publisher
Adobe Photoshop

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1. Mission Statement and Goals & Objectives:

1.1 Mission Statement:

We strive to be the premier creative and reliable provider of event management
services for middle to large size business firms in Palestine. The cornerstone of our
company’s success is our concerted rules of putting clients first, exceeding expectations
second, and third managing a long term relationship with our clients.
Professional event planners will provide coordination, execution, and management of
all your needs and wants from the start to the end with an empathetic and enthusiastic
understanding of your needs and wants, adding creative details to them, pulling off the
perfect event.
You have a corporate event... so let us plan it in the right way... With your style..!

1.2 Goals:

• Establishing a Brand name for our highly-rated services

• Continuous improvement in our journey towards excellence.

• Providing a comprehensive, integrated, creative and a unique Event management

services for every client

• Building and managing long term relationships with our clients.

• Contribute in our social responsibility to our community

1.3 Objectives:
• Achieve at least 70% customer satisfaction and retention at the first 6 months of our
start-up.
• Have a growth rate of 20% per month in our customers through the customized
marketing strategy.
• Train and educate our employees in order to get the services done in a perfect,
accurate and creative manner.
• Get $8000 Nis sales every month by delivering Event management services to at
least 4 firms.
• Pursue educational growth through training 2 students on event management every
2 months.

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1.4 Company’s services:

Our event planning services include:

• Meetings
• Conferences & Workshops
• corporate ceremonies and anniversaries
• exhibits & Trade-shows
• Corporate Gift Giving
• Corporate Entertainment parties

When it comes to the services we offer, we are flexible. Here is a list of sample services
we provide:

• Event Promotion
• Event Scheduling
• On-Site event management
• Creative Decoration Design
• Brochures Design
• Invitations Design
• VIP handling
• Audio And Visual Production
• Catering
• Webcasting

2 Marketing Strategies:
2.1 Customers’ benefits:

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‘JYSE’ strives to be the best choice for clients by helping to carry their event planning
burden. By professionalism at customizing clients’ needs and wants, ‘JYSE’ will ensure a
worry and hassle-free event management with a reasonable price.
2.2 Market segmentation:
The breakdown of the market for event management is wide and diverse. Our
services will be demanded from individuals as well as businesses. However, our target
market will be Businesses, since that they host large scale of events during the year, they
afford it, and also they need a successful and worry-free event. We have temporarily put
the individual sector aside because the majority of them prefer doing their events
themselves and they can’t afford an event management service.
2.3 Our Customers’ Characteristics:
Our target customers are profit and non profit companies who have upper middle income
in the west bank mainly in Ramallah. They are professional and they have a corporate
event to manage, and they are willing to spend some cash on hiring an event management
company to do that for them!

2.4 Details of my major customers are as following:

Our Palestinian Market is split into two categories when talking about businesses:
profit and nonprofit organizations. However, profit organizations form 55% of the market,
while nonprofit organizations are 45%.

Figure 1: Market Size

This table shows the major characteristics of these two segments.
Customers Location Estimated Needs &
characteristics

Profit businesses West Bank • Need to manage a

corporate event.
• More details-oriented
• Form 55% of the market
• 30% of them are middle
and upper class businesses

Nonprofit West bank •Have an activity to manage

organizations(charitable • More view-oriented
organizations) • Form 45% of the market
• 25% of them are our target
customers

Table 1: ‘JYSE’ Customers

Importantly, we must pay attention to the 7% growth rate that the West bank is
facing, and the 10% inflation rate.

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2.5Pricing strategy:

Since ‘JYSE’s services are offered newly with high level of quality that gives high
value to our clients, ‘JYSE’ will follow the ‘SKIMMING’ Pricing Strategy. With this strategy,
‘JYSE’ will charge a high price, although it will sell its services in low volumes, so it can
make high profits in such a strategy.

Our price is going to be hour rate, that is setting a 140 NIS / hour for the
management team work, and any accompanied service will be priced individually.

Total Cost per Hour = Total ExpensesTotal Productive Hours = 850002450= 34.70 nis/hour

Price per Hour = 11-Net profit Target*total cost per hour

= 11- .75×34.70=140nis/hour

Any accompanied services, products and/or materials will be added to this price plus
a markup.

‘JYSE’ is absolutely going to offer promotional pricing techniques, that are going to
promote our services, give value to our customers, and build our customer base. These
techniques will be:

• Cash Discounts: this technique will be offered to the first ten companies who
asked for event management services, and for returning customers.
• Bundle pricing: This will encourage our customers to buy our accompanied
products and services according with event management service.

2.6 Location:

The location of ‘JYSE’ must be convenient, Suitable and reachable to our customers.
Therefor, ‘JYSE’ will be located at the Central Business District, Al-Manara Circle, where
the highest concentration of businesses is there. So that this location will give ‘JYSE’ a
strong competitive advantage which is ease of reach.
We choose ‘City Center Building’ to locate ‘JYSE’. Although the rental cost is high
($100\m), ‘JYSE’ will benefit from the traffic and cluster of businesses located there & will
attract most of the businesses located at Ramallah.

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2.7 Steps to promote our services & build our customer base:

Steps to build our Long- term Benefits Costs $

customers’ base:
– Offer 30% discount for the – Customer retention $6000 for all
first 10 companies that ask – Word of mouth benefit -600 for every
for our services company.
– Build a successful references

– Carry out a Marketing – Reputation and Fame $5000

campaign, (radio,
newspapers, websites…)

– Build a website for the – Foster our services $500

company – Communicate with customers
Www.JYSE.Com efficiently
– Blogging our executed
services

– Train university students on – Undertake our social $0

event management responsibility
– Free- assistants

– Charge 20% discount to – Customer retention 400$ for every

charitable organizations charitable company
– Word of mouth benefit

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event.

– Charge 10% discounts for – Customer retention $200

regular customers – Word of mouth benefit

– Direct e-mail marketing – Reputation and fame $100

– One-to-one marketing
benefits

– Direct face-to-face – Reach potential customers $1000

marketing better
– Establish knowledge base
about them
– One-to-one marketing
benefits

– Strategic Alliances (mainly – Branding our services $0

with hotels) – Reference benefits

– Business Cards (2000 card) – Make contact more easily $50

– Booklets & Brochures – Informative benefit $300

(1000)

– Posters (1000) – informative benefit $100

– Banners at roads – informative $200

– ads in business magazines – informative $300

Total Cost:
$14,150

Table 2: Promotion Steps

2.8 Promotion Strategy:

Our promotion strategy at ‘JYSE’ will focus on reaching as much as we can of our target
customers in the most creative and appealing ways. We will use publicity, booklets,
Brochures, and many advertising techniques like radio, banners, posters, business cards
and internet marketing strategies. We will know how to reach our potential customers
through targeting their locations, advertising in areas of their interest and reaching them
through the Word of Mouth technique.

Promotion Activities:
2.8.1 Publicity:
A. One of our publicity strategies will depend on the fact that we are the first
company in the field of managing business events in Palestine, in which we will
provide our customers the integrated & creative Event Management service

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through an international expert team. This fact will contribute to attract the
attention of Local Business Magazines, Local TV stations and radio stations who
would like to make interviews and programs with us. In return, this will provide
our business a very valuable promotion that costs nothing!
(Total cost= 0$\year)
B. ‘JYSE’ will also send representatives to Businesses in the target market area to
publicize and promote our services to those who might be interested.
(Total cost= 0$\year)

2.8.1 Advertising:
A. We will publish our Ads in the radio 3 times a day, focusing on times when
Managers & employees are most likely to be heading to there businesses or
coming back from it. The times that our ads will be broadcasted will be between
8:30-8:50 and 14:10-14:40. Our radio-ads will be attractive, informative and
appealing to our potential customers. Our radio ads will be published on two radio
stations, ‘Radio Ajial’ & ‘Radio Raya FM’.
(Total Cost: $9000\Year)
B. Three banners will be posted in Ramallah:
– The First is going to be at Ramallah City Street.
– The Second will be added to the ‘Irsal – Birzeit’ Street.
– And the last one going to be at ‘Al-quds – Ramallah’ Street.

(Total cost= 3000$\year)

A. Publishing an advertise at Al-bayader Magazine using a very appealing and
exciting add for every time the magazine is published and it is published 12 times
a year. Each of advertises will cost 100$. (Total cost= 1200$\year)
B. Small posters will be distributed over the companies in Ramallah & Al-Birah areas
in a fashioned style once a year. 1000 posters will cost up to 100$.
(Total cost= $200\year)
C. Each of the Managers and the Team Members will have his own business card.
1000 cards will cost 50$.
(Total cost= 200$\year)
D. A website will be designed and established by the president. The cost will be 150$
a year for the domain name.
(Total cost= 1000$\year)

2.8.1 Booklets and brochures:

Booklets and brochures will be designed and made for our business by Triangle Inc. which
will design an attractive informative and colorful brochures which will have all the
information that are needed about our Event Management Services. Booklets and
brochures will be distributed at our headquarters and other selected elite targets. 1000
copies of this kind of brochure will cost up to 300$. (Total cost= 600$\year)

Total estimated cost for our promotion strategy will be as provided in the following chart:

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Promotion Specified activity Cost per Cost for

activity month/pe usage
r unit per year
1. Publicity A. Local radio and TV 0$ 0
interviews.
B. Sending 0$ 0
representatives to the
companies
2. Advertisin A. Radio advertising. 500$\mont $6000\ye
g h ar
B. Banners. Used 2 1000$\mo $3000\ye
times a year nth ar
C. Al-Byader Magazine 100$\ad $1200\ye
advertising ad ar
D. Posters 100$\1000 $200\yea
unit r
E. business cards for 50$\1000u $200\yea
each partner or nit for r
manager. each
member
A web site design and $150\yea
domain r
3. Booklets Booklets and brochures 150$\1000 $300\yea
units r
4. Discounts Cash Discounts $3100 2.9 Competitive
Sum cost $14150\year advantages &
core
competencies:

service Special Features Benefits to customers

Event Management – Customized and Manage our clients’ events

styled in their wishes and styles,
– Creative leaving them stress & worry
free, pulling of the
– Detail oriented successful event.
– Skillfulness
– Speed

Multimedia Design – Personalized Make the event professional

( Audio, Video and – Unique & Artful and well organized, Offer
Images) advices on presentation
– professionalism builds and video production,
Offer brochures &
invitations design.

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Venue Booking – experience Serving the customers as a

– cash discount booking agent.

Technical delivery – customized and Give the event all the

appropriate technical package that it
– professional needs

Time Management – Efficient use of Time Give our clients the

opportunity to use their
time more effective
Table 3: Competitive advantages & core competencies.

‘JYSE’ provides event management service to the businesses. What differentiate us

from the competitors is our ability to stylize and customize the clients’ needs and wants in
a creative, quick and professional way. The event management team is skilled and trained,
and they are detail oriented persons.
In order to provide more convenience to the customers, ‘JYSE’ offers a set of
accompanied services along with the Event Management service. There is the design
service, which includes audio, video and images. The professional designer will give
customers a creative, personalized and unique brochure, invitation and decoration design.
He is also professional at video and audio production in a creative way that fits the clients’
own style.
‘JYSE’ also provides venue booking to our VIP clients. It also offers technical delivery
that is appropriate and customized to make the event successful.
These are our core-competencies in delivering the Event Management service, Time
Management & Budget Management. Absolutely, no one can duplicate us!

2.10 Service Delivery Plan:

The major inputs for my service delivery system include the following:

Inputs needed Supplier quantity cost

identified

Color- projectors Off tic Company 5 $7500

Laptops Safad company 5 $4000

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Electronic whiteboards Office land company 2 $4000

videoconferencing —
Upgraded cameras, and Safad Company 3
audio and video quality $1200
enhancements

Computers Safad company 4 $2400

Company furniture+ Full-

equipments: ( fax, printer, Office world company 15.000$
telephones) company furniture

Department in a trade Real Estate one $40,000 to

building as a headquarter of Company Departme $70,000
the company nt

Table 4: Service Delivery plan

2 Financial Plans:

3.1 Summarized budget:

Cost items Cost Equity Loan

Building 150000 NIS 65% 35%

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Equipment 50000NIS 100% 0%

Labor cost 25000 NIS 100% 0%

Money required 50000 NIS 50% 50%

Totals 275000 NIS 197500NIS 77500NIS

3.2Income statement for one year

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Revenues

Sales 700 000 NIS

Cost of Sales 300 000 NIS

Screening Expenses 10 000 NIS

Total Cost of Sales 310 000 NIS

Gross Margin 390 000 NIS

Expenses
Marketing 60000NIS

Depreciation(office equipment) 5000NIS

Utilities 10000NIS

Maintenance expenses 5000NIS

Other 5000NIS

Total Operating Expenses 85000NIS

Profit Before Interest and Taxes 305 000 NIS

Interest Expense 4800 NIS

Taxes Incurred 14.5% 44 225 NIS

Net Profit 260 775 NIS

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4 Business Strategies:

4.1 Business Strategy (focus-differentiation business strategy):

‘JYSE’ is going to adopt a focus business strategy concentrated on

differentiation. ‘JYSE’ focus will be on the ‘middle & upper Businesses’ rather than on
the whole market which include also individuals. Through this profitable niche, ‘JYSE’
can get more customer loyalty and satisfaction through better understanding of the
Businesses’ needs and wants so as to customize the services to the targeted clients. In
other words, we are going to differentiate our Event management services through
customization, creativity, and professionalism.

4.2 Competitors Comparison:

Competitor Strength Weakness

Hotels with on-site facilities, Signific Usually very

conference equipment and support ant expensive,
facilities staff unskilled labor.

Promore Event Have been in the market Direct Focus on personal

Management for longer time, they events.
have a client base.

Table 5: Competitors analysis

According to the market research analysis, ‘JYSE’ has a single direct competitor who
provides the same service we supply. This competitor provides event management for the
whole community –that is serving individuals in addition to businesses. It hasn’t been in the
market for a long time but it still having its customer base as well as its financial position.
‘JYSE’ also has a significant competitors, who are the hotels with conference facilities and
the employees who are wishing to do the events themselves. Although these competitors
are significant and there target market doesn’t overlaps ours, they are absolutely hindering
our service. However, those are easy to ‘Overmaster’.

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4.2.1 Key Success Factors:

Key Success Factor ‘JYSE’ Rating

Customization 5

Clients satisfaction 4

Professionalism 5

publicity 3

specialization 5

Service value 4

Market share 2

Promotion 3

Financing 3

prices 2

Table 6: Key Success Factors.

**Ratings: (1 = major weakness, 2 = minor weakness, 3 = moderate, 4 = minor strength,

5 = major strength

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4.2.2 Competitive Profile Matrix:

Success Factors Our Business Hotels Other event Internal

management employees
firms

Weight Rating score Rating score Rating score Rating score

Customization 0.20 5 1.00 2 0.40 3 0.60 5 1.00

Clients satisfaction 0.15 4 0.60 3 0.45 4 0.60 2 0.15

Professionalism 0.10 5 0.50 1 0.10 4 0.40 1 0.10

publicity 0.05 3 0.15 2 0.10 4 0.15 2 0.10

specialization 0.05 5 0.25 1 0.05 2 0.10 2 0.10

Service value 0.15 4 0.60 3 0.60 3 0.45 1 0.15

Market share 0.05 2 0.10 3 0.15 4 0.10 1 0.10

Promotion 0.10 3 0.30 1 0.10 2 0.20 1 0.10

Financing 0.10 3 0.30 5 0.50 5 0.50 5 0.50

prices 0.05 2 0.10 1 0.05 5 0.25 5 0.25

Total 1.00 3.90 2.50 3.35 2.55

Table 7: CPM

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According to this matrix, our company gets the highest score compared with our
competitors in the market.

Our professional team is strong at customizing our clients’ needs and wants to serve them
better in order to manage and retain the long term relationship that we are seeking to
build our enduring clients base. Our competition strategy will focus on the quality of the
service we supply to businesses, to provide them with the customized special event service
with a greater efficiency without errors, building a new rule in the events services: ‘ one
size doesn’t fit all’.

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4.3.1 SWOT analysis:

Positive Negative

Strengths Rank Weaknesses Rank

– professional team 4 – Not a Brand name yet 1

Internal

members
– Inability to cover most 2
– commitment to 3 regions at the same
technology time

– Financial position 1

– ability to innovate 3 – Non-existence of 1

customer base

– marketing leverage 2

– management 3
proficiency

Opportunities Rank Threats Rank

– technological 4 – instability of economy 2

External

development

– New niche market 3 – Instability of political 3

condition

– Growth of the market 3 – competitors 3

– Laws & regulations 2 – Inflation 2

– Relationships with 3
suppliers

Table 8: SWOT analysis Matrix

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Strengths:
‘JYSE’ considers its team proficiency as the most powerful strength at the company;
the team is trained on event management, innovation, communication and accuracy. The
commitment to technology is also an internal strength, ‘JYSE’ carries its services out using
an up to date soft wares and hard wares. ‘JYSE’ uses a website (www.JYSE.com), event
management software, professional design programs, and updated hard wares to assert
the event success.
Weaknesses:
Since ‘JYSE’ is new in the market, our Brand name is not known in the market so far;
we will come over this through our marketing efforts.
Opportunities:
Since ‘JYSE’ is using the technology as strength, the continuous development at the
technology sector will be a main opportunity. Also the economy is facing a growth rate of
7%.
Threats:
Weaknesses have little effects on ‘JYSE’, and we can come over them easily. Also the
economy is facing Inflation rate of 10%.

4.3.2 Internal Factors Evaluation Matrix:

No. strengths weights rating score
1- Professional team members 0.30 4 1.20
2- Commitment to technology 0.25 3 0.75
3- Ability to innovate 0.15 3 0.45
4- Marketing leverage 0.05 2 0.10
5- Management proficiency 0.05 3 0.15
weaknesses
1- Brand name lack age 0.05 1 0.05

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2- Inability to cover most regions at the same time 0.05 2 0.10

3- Financial position 0.05 1 0.05
4- Non-existence of customers base 0.05 1 0.05
Total 1.00 2.90
Table 9: IFE Matrix
4.3.3 External Factors Evaluation Matrix:
No. opportunities weights rating score
1- Technological development 0.20 4 0.80
2- New niche market 0.10 3 0.30
3- Growth of market 0.10 3 0.30
4- Laws and regulations 0.10 2 0.20
5- Relationship with suppliers 0.15 3 0.45
Threats
1- instability of economy 0.05 2 0.10
2- Instability of political conditions 0.10 3 0.3
3- competitors 0.15 3 0.45
4- inflation 0.05 2 0.10
Total 1.00 3.00
Table 10: EFE Matrix

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4.4 Five Forces Matrix:

Force Importanc Threat to Weighted Score

e industry
Rivalry among competitors 3 2 6

Bargaining power of the 1 1 1

suppliers
Bargaining power of the 3 3 9
buyers
Threat of new entrants 3 5 15

Threat of substitute service 4 4 16

Tot 47
al
Table 11: FFM
Scale of importance: importance increases from 1 to 5
Scale of Threat to industry: 1= low, 3= medium, 5= high.
Minimum Score = 5 very attractive, Maximum Score = 125 Very Unattractive.

‘JYSE’ total weighted score is 47\125 which is 38%, the un-attractiveness of the
industry is (47-5)\125 = 42\125 = 34%.
These five forces unite with each other to define the industry’s attractiveness, and
the condition in which competitors compete. Here is the analysis of each force that would
affect ‘JYSE’ Company:

3.2 Rivalry among competitors: the west bank market for event management service
has 1 direct competitor, and 4 significant competitors. Those competitors are not
similar in the size and capabilities and they are not adopting a Focus Business
strategy. ‘JYSE’, according to Michael Porter tool of FFM, has an intensive rivalry
position among other competitors since it has a Focus – Differentiated Strategy
with less than five competitors in a good growing industry.
3.3 Bargaining power of the suppliers: ‘JYSE’ provides service that needs
technological supplies. Whatever these supplies, there are over a hundred of
companies that offer these supplies in our market. ‘JUSE’ may also need to
contract with hotels; it can easily switch them. According to this, ‘JYSE’ has
bargaining power on its suppliers.
3.4 Bargaining power of buyers: ‘JYSE’ has 5 competitors, which offers not
differentiated service, (follows cost leadership strategy), with few information
provided to our niche (businesses). Also the number of ‘JYSE’ is relatively large.
According to this information, ‘JYSE’ has a moderate bargaining power on buyers.
3.5 Threat of new entrants: the industry is very attractive for new companies to
enter, due to: low capital requirement, costs are not related to the size of the
company and production, there is no brand loyalty –till now- between customers,
and finally the government doesn’t restrict new companies entrants.
3.6 Threat of substitute services: although there is mostly NO substitute service of
‘JYSE’ service’s quality, the prices of resembling services are lower than ours, and
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also the switching costs are low. So the threat of substituting our services is
relatively high.

4.5.1 Business Chart:

Our company is going to start with a small team made of 4 persons, who will
collaborate to pull off the perfect party. The team is made up from:

• Ibrahim Jebrin: the Founder of ‘JYSE’, and the President of it, who is responsible of
dealing with the clients, planning the whole event process, and evaluating the
situation.

• Rashid Sawalha: the Marketing & Sales Manager who is going to handle promotion
and advertising job, he is also going to take care of public relations management
as well as being the sales representative of the company, a team-member will
assist him in doing that.

• Omar Ahmad: Marketing & Sales Manager Assistant, he will be a sales person and
he will handle face to face marketing.

• Naseem Zeidan : the Decoration manager who is responsible of on-site executing

of the events plans, there will be decoration assistants under her command to
help her in executing the decoration issues. She is going to work on customization
and creativity of the event.

• Salem: the Staff and Cash manager who is responsible of Human fulfillment, cash
management, and purchases execution. There will be valets, receptors, and other
experts under his command.

This team will function as one with constant communication through weakly staff
meetings and daily emails. All jobs are interrelated and the performance of one will
affect the performance of others, therefore, every team member expects the best from
others.

As ‘JYSE’ growing, additional specialized positions are needed. And to fill these
positions, ‘JYSE’ is going to scan the market for energetic, teachable, detail-oriented
persons who want to grow and succeed.

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Name Qualifications & Responsibilities & Salary

Skills Duties

Decoration, Brochures
Ibrahim Jebrin Computer proficiency,
and Invitations Design, $2500
massive design
President Audio And Visual
courses,
Production, event
Communication and
planning, dealing with
leading sessions, and
clients, and evaluating
practical project
the events.
management.

Naseem Communication and Responsible of on-site $1500

Zeidan translation skills, able executing of the events
to take in the scene plans, frequent
and respond quickly creativity and
and effectively, innovation for each
creativity and event
imagination, problem
solving.

ISDL, Leadership
Salem Human Resources $1500
Session, Computer
Fawadla fulfillment, Cash
Skills, Human
management,
resources
Accounting, Financing
management course,
Issues.
financial excel
management course &
Bisan Program course.

Rasheed MS project skills, Promotion & advertising $1500

Sawalha Marketing issues, CRM, Sales
management course, Person.
designing skills, CRM
course, and
Communication skills.

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Omar Ahmad Computer skills, Sales Person, manager- $1000

human communication acting.
skills, conflict
solutions, goal
attainer, Public
relations management
course.

Table 12: Team Quality

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4.5.2 Current Organizational Chart:

Figure 2: Current Organization Chart

4.5.3 Future Organizational Chart:

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