Professional Documents
Culture Documents
0
Knowledge Management
A Revolution of Knowledge in Three Parts.
This is Lisa.
Lisa works in
manufactoring.
This is Brad.
Brad works in
product
development.
Both work for a large supplier of the
automotive industry.
Lisa and Brad work
6,000 miles away from each other…
… and are busy with the same
problems.
They don‘t know each other.
But they should.
That‘s actually this
man‘s job:
Klaus is the
knowledge
manager.
Klaus tried everything to bring
Lisa and Brad together…
Groupware
Fileserver
Incentives
Taxonomies
Knowledge Data Base Knowledge Management
Yellow Pages Process
…but it didn‘t help
very much.
Is that Lisa‘s or
Brad‘s fault?
No.
Because both are happy to share
their knowledge...
We all like to share
knowledge…
…if we get the right
audience.
More than 80 % of all web users
who create content say that the they
do it because they like to
communicate and exchange
information with other people.
Nach: Wilson, T.D. (2002) "The nonsense of 'knowledge management'" Information Research, 8(1), paper no. 144 [Available at
http://InformationR.net/ir/8-1/paper144.html] Bild: http://www.cgu.edu/images/Drucker/Peter_Drucker/images/PeterDrucker016_jpg.jpg
Where do we
go from here?
The web enters the
business…
Klaus loves the Wikipedia!
He is astonished by the
huge number of blogs
on the internet…
... and he jumps at his chance.
„We‘ll use a Wiki for our
glossary!“
Everybody participates and together we
will establish our own Wikipedia!
1 % of web users
create the majority of
content.
9 % of web users
comment and tag
information.
90 % of web users
The
only consume
information.
90-9-1
Rule
Quelle: http://de.wikipedia.org/wiki/Wikipedia/
Nielsen, 2006
How many of your employees
are the 1%?
?