VALUE CREATION

Readers will recognize a number of intellectual foundations to platform thinking.

These range from Geoffrey Moore’s ecosystems to John Hagel and John Seely
Brown’s focus on “pull.” Where traditional ecosystems push, these new platforms
pull. Platforms also rely on the power of network effects — as they attract more
users, they become more valuable to those users. And there’s a growing academic
literature that explores the unique quality of value creation on what are called
“multi-sided platforms.”