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Keynote Presentation:
Garry Gomersall
SOA Business Executive North-East Europe
IBM Software
Agenda
SOA Governance
Summary
CFO Study
Human
Capital
Study
CEO Study
Business
Processes
SOA Foundation &
Infrastructure
Gartner Press Release: “Gartner Says SOA Will Be Used in More Than 50 Percent of New Mission-
Critical Operational Applications and Business Processes Designed in 2007” April 25, 2007
nic al
T ech
Source: IBM Institute for Business Value Study
Business & IT Align Through BPM & SOA To Drive Specific Business Outcomes
CRM
F&A
Order
Claims
Check Availability
New Customer
Business & IT
Alignment:
Application View: Service Oriented Architecture (SOA)
SOA Composite Business Services
Governance
Business & IT Align Through BPM & SOA To Drive Specific Business Outcomes
WHAT ? WHY ?
CRM
F&A
Order
Claims
HOW ?
Check Availability
New Customer
Business & IT
Alignment:
Application View: Service Oriented Architecture (SOA)
SOA Composite Business Services
Governance
Extend Adapt
Foundational End-to-End Transform Dynamically
Distinct Value …
Regardless of Where You Choose to Engage
Greater agility in Optimization and Business model Predictive
Value to specific, innovation across innovation to business
Business departmental end-to-end support the automatically
business areas business processes Globally Integrated responding to
Enterprise market forces
Coordination Enterprise-wide Enact significant
Scope Collaboration within across lines of organizational shifts without direct
a line of business
business cooperation IT involvement
Extend Adapt
Foundational End-to-End Transform Dynamically
Agenda
SOA Governance
Summary
Sub-routines
Remote Services
Monolithic /Remote Message
Object EAI / ORBs
Architectures Procedure Processing (SOA)
Invocation
Calls
Pricing
Customers
Pricing
Web Orders
Inventory
Shipments Sales
Orders
Customers
Pricing
Web Orders
Inventory
Shipments Sales
Orders
Governance is well-defined
Business Services
Supports enterprise business process and
goals through businesses functional service
Info Assets
Partner Services Business App Services Access Services
Apps &
Build on a robust, Facilitate interactions with
Connect with trading
scaleable, and secure existing information and
partners
services environment application assets
Infrastructure Services
Optimizes throughput, availability and utilization
IBM has a variety of assets and best practices around the SOA entry points,
based on our extensive experience with customers
Service-Oriented Architecture
An SOA is composed of multiple layers…services need to connect end-end
Governance
services
atomic and composite
Service Provider
service components
Composite Service
Atomic Service
Registry
Extend Adapt
Foundational End to end Transform Dynamically
SOA Lifecycle
Discover
Construct & Test Integrate people
Compose Integrate processes
Manage and integrate
information
Gather
requirements
Model & Simulate
Design Manage applications
& services
Manage identity &
Financial transparency compliance
Business/IT alignment Monitor business
metrics
Process control
Information People
as Service Productivity
SOA
Processes Business Process Start Start Start
Roadmap &
Management Governance
Start
IT Infrastructure Start
Infrastructure
Modernization
Drive growth and achieve Component Business Modeling Developing the business case for
differentiation by leveraging core ServicesSM transformation by creating a
competencies logical representation of a
business, making it easier to
CBM analyze business process
performance and define
differentiating components
Assess current SOA adoption SIMM- Service Integration Identify the pain points for the
maturity level of the organization Maturity Model scoped projects Identify the Gaps
to make it run as an integrated
and seamless part of the business SIMM and build the SOA Roadmap
What you can expect to get out of it: Supplier Control Logistics Logistics Legal and Regulatory
Account Management Compliance
Product Ideation
Component Business Map with logical Assemble/Pkg. Distribution Center Accounting and GL
Product Development Customer Account Products Operations
Servicing Indirect Procurement
Execution
description of business functions,
Product Management
Plant Inventory
Retail Marketing Execution Facilities and Equipment
Management
Marketing Execution Transportation Resources Management
Transformational map that suggests Seek external provider/external utility * Example of a CBM map for a
Strategic differentiation
High capital area consumer products company
which projects to tackle first to achieve Consolidate and/or create internal utility
Competitive
High cost areaparity
desired results Integrate and redesign
Basic
High cost & capital area
No action
Dynamically
Composite Virtualized Re-Configurable
Silo Integrated Componentized Services Services Services Services
Componentized Processes Provided Mix & match
Outsourced
Isolated Business Business Process Componentized Business Provides & Consumed via business capabilities
Business services; BPM
Line Driven Integration Business & Consumes Composite Business via context-aware
and BAM
Services services services
SOA and IT Governance
Ad hoc LOB IT Ad hoc Enterprise Common SOA and IT
Organization Emerging SOA Infrastructure Implemented
Strategy & IT Strategy & Governance Governance
Governance Governance processes
Governance
Alignment
How Do
Governance using automated
Today SOA Project Alignment
I Get Here? Policies
Service
Structured Object Component Service Service Grammar
Oriented
Methods Analysis & Oriented Based Oriented Oriented Oriented
Modeling for
Design Modeling Development Modeling Modeling Modeling
infrastructure
Dynamic
Applications
Application
Applications composed of Virtualized
Modules Objects Components Services Assembly;
Composite Services
context-aware
Services
invocation
Dynamically Re-
Architecture Monolithic Layered Component Emerging Grid Enabled
SOA Configurable
Architecture Architecture Architecture SOA SOA
Architecture
Enterprise
Virtualized
Application LOB or Enterprise Information as a Business Data Semantic Data
Information Canonical Models Information
Specific Specific Service Dictionary & Vocabularies
Services
Repository
Context-aware
Common Project-based SOA
LOB Platform Platform Common SOA Event-based
Infrastructure Reusable SOA Environment;
Specific Specific Environment Sense &
Infrastructure Environment Sense & Respond
Respond
Level 1 Level 2 Level 3 Level 4 Level 5 Level 6 Level 7
What it entails:
A 7 X 7 matrix with detail characteristics and Dynamically
Dynamically Re-
Architecture Monolithic Layered Component Emerging Grid Enabled
SOA Configurable
Architecture Architecture Architecture SOA SOA
Architecture
• To-Be IT Environment
Application LOB or Enterprise Information as a Business Data Semantic Data
Information Canonical Models Information
Specific Specific Service Dictionary & Vocabularies
Services
Repository
Marketing
New Product
Sales
Customer
Management
Billing and Provisioning Service
Network
Resource Business
Business
Services
Development Collections & Fulfillment Assurance Management
and Care Development
Planning and Analysis
User
Brand
Services
Management Product
(Direct, React and
Management
Tactics
HR Management
Advertising Partner
Procurement
and Promotion Performance
Loyalty and Retention Management
Service
Services
Construction)
Services
Customer Configuration,
Analytics and
product
Rating
Customer
Activation and
Disconnects Service Testing
and
Manages
Orchestrate and
matching Billing
Problem Service performance
automate business
Campaigns Provisioning
Launch Product Settlement Inventory
an d market
between people,
content in a
and Billing Management
fulfillment
processes
Development
processes & information
unified manner
Services
Management
IT Service
Enterprise Service Bus
SOAServices
Solution
Services
Modeling
Business
Services Partner Business App Access
Services Services Services Services Services
Build on a robust, Facilitate interactions
Services Connect with scaleable, and secure with existing information
Services trading partners services environment and application assets
Services
Services Infrastructure
Services
Services Services
Business-Aligned IT Architecture
Agenda
SOA Governance
Summary
Agenda
Summary
Robust infrastructure
“Light weight” for Enterprise QoS Enables dynamic,
consumer platform industry-specific
Service management
business services
and governance
Facilitates creation Facilitates creation
of user-defined Facilitates creation
of composite of next generation
situational service- applications
based applications applications
Customer
Employee Partner
Services
Agenda
SOA Governance
Summary
Information as a Service
Achieve new levels of information flexibility, consistency and availability
IT Service Management
Manage your IT infrastructure, to more effectively and efficiently deliver IT
services