SOFTLINK SYSTEMS, DHAKA, BANGLADESH

MARKETING PLAN
PRODUCT ANALYSIS
Oracle E Business Suite
Oracle ERP Cloud
SAP Business One
SAP S4 Hana
Eductioan ERP
Custom ERP
Modular Solutions
ORACLE E-BUSINESS
SUITE

Customer Type: Large Customers with turnover 500-1000 Cr

Industry: Manufacturing/ RMG & Textiles/ Service
Decision Makers: Owners/ Directors/C-Level Execs
Product Analysis: Features/ Performance/ Customer Reference
Marketing Materials: Brochures/ PPTs/ Demos/ Scoping
Marketing Approach: Generating Lead/ Prospecting by finding scope/
Aligning with top management/ Giving PPTs & Demos/ Giving Values/
Customer Reference/ Close/ Relationship for upsell

Mueller Architects and Associates | 2020

ORACLE ERP CLOUD

Customer Type: Large Customers with turnover 500-1000 Cr/ Existing

Oracle & SAP Customers
Industry: Manufacturing/ RMG & Textiles/ Service
Decision Makers: Owners/ Directors/C-Level Execs
Product Analysis: Features/ Performance/ Customer Reference
Marketing Materials: Brochures/ PPTs/ Demos/ Scoping
Marketing Approach: Generating Lead/ Prospecting by finding scope/
Aligning with top management/ Giving PPTs & Demos/ Giving Values/
Customer Reference/ Close/ Relationship for upsell

Mueller Architects and Associates | 2020

ORACLE IAAS & PAAS
CLOUD

Customer Type: Large Customers with turnover 500-1000 Cr/ Existing

Oracle & SAP Customers
Industry: Manufacturing/ RMG & Textiles/ Service
Decision Makers: Owners/ Directors/C-Level Execs
Product Analysis: Features/ Performance/ Customer Reference
Marketing Materials: Brochures/ PPTs/ Demos/ Scoping
Marketing Approach: Generating Lead/ Prospecting by finding scope/
Aligning with top management/ Giving PPTs & Demos/ Giving Values/
Customer Reference/ Close/ Relationship for upsell

Mueller Architects and Associates | 2020

SAP S4 HANA

Customer Type: Large Customers with turnover 500-1000 Cr

Industry: Manufacturing/ RMG & Textiles/ Service
Decision Makers: Owners/ Directors/C-Level Execs
Product Analysis: Features/ Performance/ Customer Reference
Marketing Materials: Brochures/ PPTs/ Demos/ Scoping
Marketing Approach: Generating Lead/ Prospecting by finding scope/
Aligning with top management/ Giving PPTs & Demos/ Giving Values/
Customer Reference/ Close/ Relationship for upsell

Mueller Architects and Associates | 2020

SAP BUSINESS ONE

Customer Type: Large Customers with turnover 25 cr to 500 cr

Industry: Manufacturing/ RMG & Textiles/ Service/Jute/ Trading and Others
Decision Makers: Owners/ Directors/C-Level Execs/ IT Heads
Product Analysis: Features/ Performance/ Customer Reference
Marketing Materials: Brochures/ PPTs/ Demos/ Scoping
Marketing Approach: Generating Lead/ Prospecting by finding scope/
Aligning with top management/ Giving PPTs & Demos/ Giving Values/
Customer Reference/ Close/ Relationship for upsell

Mueller Architects and Associates | 2020

MARKETING APPROACH

Market Research and Creating Singla database: Industry wise/ Turnover

wise/ Decison makers & IT Head wise/ Current solution running wise
Cold Calling: Atleast try to call 30 to 40 customers from the MR list with
proper pitching and find out the info about solution using, pain areas and
whetehr we could have a meeting with the solution that we are trying to
position
Lead generation: from cold calling, generate leads for every kind of solution
propspeting: prospect your customers by having a meeting, undersyanding
his requirement and as per that gibing hima solution, finding scope
Pre sales: after getting scope arrange a PPT and a demo, align the top
management in the loop
Demo: organise demo and make a solution as per their expectations Mueller Architects and Associates | 2020

Go for closing with propsal submission

MARKETING MATERIAL

Brochures
Coimpany PPts
Solution wise PPTs
Demo Links if possible or recorded demo
Industry wise flows and scopes
Referalls
Tieups with vendors as per solutions and specifications

Mueller Architects and Associates | 2020

DIGITAL MARKETING

Pages in Facebook & Linkedin must

Atleast one post per day basis
Try to sengment solution wise post on a per day basis
Try to connect the top directors and personnels of a company
Have ready emailers ready with you for email marketing
Try to incorporate your company wise services along with the product
features
Try to evaluate the page visitors and likes with analytics

Mueller Architects and Associates | 2020