Marketing Management

18JBS106

ASSESSMENT No: 1 Submitted to: Mr. Krishna Koppa

Assignment Objectives

 To assess if students are able to relate core concepts of marketing to real world scenario
 To identify marketing related problems and develop possible solutions

Assessment
Description of the Assessment Max Marks
Component No
Case Analysis: Cemex
Analyze the case and identify core marketing issues the Marketing
1.1 team of Cemex is attempting to solve. 5
Suggest possible feasible solutions for identified issues.
Identify separate list of Needs and Wants of customers, your 'offering'
1.2
is addressing

Identify the segment(s) for which your 'offering' is targeted at. List
1.3
down competitive offerings in this segment. 5

Pull out at least 5 news clips published within last 1 month and analyse
1.4 the macro environment factors that might have impacted / will impact
performance of your 'offering'.
Rubrics for assessment are given in LMS

Secured Secured Total

Sr marks for marks for Secured
Student Name Reg No
No 1.1 (max 1.2-1.4 (Max Marks (Max
5) 5) 10)
1
2
3
4
5
6
7
8

Submitted on (DD/MM): _________ Assessed on (DD/MM): ______

Signature of the Professor: ____________ Signature of the Professor: ____________

1|Page
About the Company

About the brand and offering

2|Page
1.2 Case Analysis: CEMEX

Analyze the case and identify core marketing issues the Marketing team of Cemex is attempting to solve.
Suggest possible feasible solutions for identified issues.

Criteria for
Problems Identification based Recommended feasible
Symptoms Alternative solutions selecting
on symptoms solutions
alternatives

3|Page
The offering you are assigned with:

-----------------------------------------------------
-----------------------------------------------------

1.3 Identify Needs and Wants your offering is addressing

Professor’s remarks: _____________________________________________________

1.4 Identify and write profile of segment (customers) at which your offering is targeted at.

Demographic Geographic
Age: Region:
Gender: Rural/Urban
Income level: .
Family Size: .
Family Lifecycle: .
Occupation: .
Education:
.
.
.
.

4|Page
 Behavioral Psychographic

Usage Occasion: Lifestyle

Usage Rate:

Benefits sought: Personality:

Loyalty status:

Readiness to buy:

Identify competitors and their offerings.

Competitors Competing Offerings

5|Page
1.5 Pull out at least 5 news clips published within last 1 month and analyse the macro and
micro environment factors that might have impacted / will impact performance of your
'offering'.

Micro Environment

News clip date and Brief of Task (Micro) Environment

Possible influence on marketing decisions
publisher details news clip content

Macro Environment

News clip date

Brief of Broad (Macro) Environment news
and publisher Possible influence on marketing decisions
clip content
details

6|Page