2A Report on Inclusive Tour Company

AMNS Travel & Tours

Submitted To:

Mr. Pankaj Pradhananga

Submitted By:

Aalok Bhandari
Manish Gupta
Nabin Shakya
Sishir Kharel

December, 2018
Background
Tourism is a service-intensive industry. The success of the industry largely depends on the quality
of customers’ service experience through service offered by service providers like accommodation
by hotel industry, flight service for airlines, food service restaurants, and travel and tour service
agent or tour operators. The companies which offer quality service excel, while other fails. Travel
and tourism has become a universal activity in contemporary society. International Tourists arrival
crossed one billion marks in 2012. This global spread of tourism in industrialized and developed
states has produced economic and employment benefits in many related sectors- from construction
to agriculture or telecommunications.

Inclusive tourism opens up a whole new world, literally. Through embracing the entire community
of travelers, regardless of ability, tourism operators have the opportunity to appeal to a wider range
of tourists.

Have you ever turned up to a café with a pram to find you won’t fit through the door? Have you
ever looked online to find out whether a venue is wheelchair accessible, only to find there isn’t
any information? What about a day trip with the extended family only to find there are too many
stairs and grandma won’t be able to participate? Inclusive Tourism is about reducing uncertainty
around what to expect from a destination or service. It’s about creating an environment where all
people feel welcome and included. It creates choice and instills confidence in all people,
empowering them to sign up for new experiences.

Nepal is known as an exotic destination in the Himalayan region with fascinating natural and
cultural attractions. The country was opened for International Tourists after the fall of autocratic
Rana Regime in 1951. Over 6 decades, Nepal has attracted tourists from across the globe; they
come here to enjoy its natural beauty as well as centuries’ old tangible and intangible cultural
heritages. Over the years, it has made its presence felt in international outbound market attracting
number of segments i.e. Trekkers, adventure seekers, mountaineers, pilgrims, wildlife enthusiasts,
holidaymakers, MICE etc.

Nepal has launched its first accessible trekking trail in Pokhara city for the disabled and the elderly.
The trail was inaugurated by the country’s Cultural and Tourism Minister Rabindra Adhikari, as a
part of the three-day international conferences on Accessible Tourism, which was held for the first
time in Nepal form March 29 to March 31, 2018

Inclusive Tourism

According to UNSECAP’s Takayama Declaration, Accessible Tourism, this is also known as

‘Access Tourism’, ‘Universal Tourism’ and ‘Inclusive Tourism’, among other, is tourism and
travel that is accessible to all people, with disabilities or not, including those with mobility,
hearing, sight, cognitive, or intellectual and psychosocial disabilities, older person and those with
temporary disabilities. Going by this definition, the population with disability was approximately
650 million when the declaration was issued i.e. 2009. This is a huge market. But many tourism
markets are putting different forms of disabilities in the same basket and tailoring products and
services from them accordingly. It won’t yield results as accessible tourism needs to cater for
different needs of disability, covering the areas of hearing, vision, mobility, mental health and
social needs, among others.

The convection on the Rights of Persons with Disabilities states: “To enable person with
disabilities to live independently and participate fully in all aspects of life, states parties shall take
appropriate measure to ensure to persons with disabilities access, on an equal basis with other to
the physical environment, to transportation, to information and communications, including
information and communications technologies and systems and to facilities and service open
provided to the public, both in urban and in rural areas. These measures, which shall include the
identification and elimination of obstacles and barriers to accessibility, shall apply to; buildings,
roads, transportation and other indoor and outdoor facilities, including schools, housing, medical
facilities and workplaces; and information, communications and other services, including
electronic services and emergency services.”

Researches and studies regarding accessible tourism are still in nascent stage. But even handful of
studies is sufficient to know that the market is growing at a steady rate. According to a study
conducted on behalf of the US-based The Open Doors Organization, disability travel generates
over $17.3 billion in annual spending in the USA alone in annual spending. If spending of
accompanying family members is counted, the figure rises to $34.6 billion. The study shows that
71 percent of the respondents travelled in the last two years. This indicates that the demand is very
much high. “Roughly two out of ten Americans with disabilities have taken six or more trips in
the past two years, the same as in earlier studies, with an average trip length of 5 days,” the study
conducted in 2015 states. Similarly, statistics prepared by the European Network on Accessible
Tourism shows the annual spending of disability travel was 80 billion Euros annually.

As US and Europe is among the largest tourism markets of Nepal, these statistics shows there is a
promising market for accessible tourism in Nepal.

Nepal is an exotic tourism destination in the country. But the country is not all about Himalayas
only. Spread over 147,181 square kilometers, Nepal is rich in terms of culture, tradition and bio-
diversity. Kathmandu, the capital city of Nepal, is no different from other cosmopolitan cities in
the world, having good restaurants and gigantic malls to shop for leading global brands, among
other facilities. But the inner sanctum of this city still preserves timeless culture and tradition
dating back to centuries. You will be surprised to see people pulling chariots as part of a colorful
jatra from the window of a swanky restaurant with a steaming cuppa by your side. Such is diversity
of this country. Nepal was closed to foreigners until 1950s. But the country had already come into
notice of adventure enthusiasts as some of the tallest peaks in the world line up the countries
northern frontiers. Mountaineers had started coming here even before the country formally opened
its doors for foreigners. They used to take special permits from the then Rana rulers. The successful
ascent of Mt Everest in 1953 by Sir Edmund Hillary and Tenzing Norgay Sherpa was covered by
leading media outlets of the world with great prominence, giving Nepal the much-needed publicity.
Today, Nepal is getting visitors from all segments – adventure lovers, pilgrims, wildlife
enthusiasts, holiday makers and MICE, among others. Of late, people with disabilities companies
do not know what accessible tourism is. Similarly, only few hotels and restaurants have
infrastructure for people with disabilities.

Accessible Tourism is a new term in Nepal. Many government officials and tourism entrepreneurs
alike do not know that this segment of tourism exists. There is absolutely no information about
accessible tourism in the websites of the Ministry of Culture, Tourism and Civil Aviation and
Nepal Tourism Board (NTB). The case of travel trade associations is no different. So, there is a
pressing need to make people aware of accessible tourism and inform them what accessible
tourism is and the business opportunities that this segment promises to Nepal.

The theme for this year’s World Tourism Day is ‘Promoting Universal Accessibility’. It has helped
a lot to promote accessible tourism among government officials and the tourism operators.
Trekking Agencies’ Association of Nepal (TAAN), for example, teamed up with Accessible
Himalayas to organize an awareness rally in Kathmandu’s tourism capital of Thamel. People in
wheelchairs and crutches participated in the rally with placards carrying message like ‘Promote
Universal Accessibility’, ‘Make Tourism Accessible to All’, ‘Respect People’s Rights to
Movement’, among others. The rally, which was inaugurated by Tourism Secretary Shankar
Prasad Adhikari, went through major thoroughfares of Thamel where nearly 50 percent of tourism
enterprises are based. To some extent, the rally was able to raise awareness about accessible
tourism among tourism entrepreneurs of Thamel.

Apart from raising awareness, lack of awareness and absence of laws requiring tourism
entrepreneurs to come up with accessible tourism products and services is a major challenge for
Nepal. Only a few hotels in Kathmandu have rooms for accessible tourists. Though major public
buildings have railings and ramps, they do not have accessible restrooms and other facilities. These
infrastructure shortcomings should be addressed by bringing new laws if we are to make our
tourism inclusive.

Introduction: AMNS Travel & Tours

AMNS is dedicated to Inclusive Tourism through education, advocacy, and by providing
accessibility information for the world’s best travel destinations.

Our Mission

Our mission is to be agents of change; to inspire people who have never travelled before to do so,
and to inspire others to do more. To encourage the cultures of the Nepal to see disability as an
integral part of life, and to provide the motivation and tools to the tourism industry to allow them
to create accessible environments that enable inclusion in an economically sustainable way.

Key Highlights

Package 1: Hiking from Sarangkot to Naudanda for 7 day along with KTM tour

Full Board $1,918 per person

a. The 1.3-Km section is a part of a 14-Km long hiking path in the ridge connecting Nepal’s
Sarangkot area to Naudanda.
b. The trail offers a magnificent view of Mt. Annapurna, Fishtail and Manaslu.
c. The trail is expected to enhance the prospect of attracting a strong segment of disabled and
elderly tourist population to Nepal.
d. To ensure the ease and comfort of the tourists, the trail has proper signage and washrooms.

Tour Itinerary

Day 1 - Kathmandu

On arrival a warm welcome will greet you and transfer you to your hotel. Rest and Relax in the
hotel / briefing of the trip. Welcome dinner in the evening.

Day 2 - Kathmandu

Morning: visit of Patan , the city of fine art. Visit Durbar square, Bagalamukhi temple and the
local artisans. Also visit to a singing bowl healer with a demonstration.Lunch in local restaurant
in Patan. Afternoon: visit Boudhanath Stupa, one of the largest Buddhist stupas in the world.
Boudhanath has all seeing eyes of Buddha and an UNESCO Heritage site.

Day 3- Nagarkot/ Kathmandu

Enjoy the sunrise view from the comfort of your hotel balcony. Later drive back to Kathmandu en
route sightseeing of Bhaktapur, UNESCO heritage site. Bhaktapur means: "The city of devotees"
which was founded in the 9th century and is shaped like a conch shell. Highlights: Durbar square
the palace with 55 windows, Nyatapola temple, pottery square. Lunch in a restaurant in Bhaktapur
interacting with the locals. Dinner & overnight at hotel Radisson.

Day 4 – Pokhara

After breakfast drive to Pokhara (210 km / 6 hrs) in a scenic road. Stop en route for photo breaks
and refreshment. Lunch & dinner in the hotel. Overnight at hotel Shangrila village or similar in
Pokhara.
Day 5 - Pokhara

The 1.3-Km section is a part of a 14-Km long hiking path in the ridge connecting Nepal’s
Sarangkot area to Naudanda. Local sightseeing visiting Tibetan camp, International Mountain
Museum. Lunch in a local restaurant. Dinner & Overnight at hotel Shangrila village or similar in
Pokhara.

Day 6 - Pokhara / Kathmandu

After breakfast drive back to Kathmandu (210 km / 6 hrs.) in a scenic road along River Trishuli.
En route lunch in a local restaurant. Dinner & overnight at hotel Radisson.

Day 7 - Farewell

After breakfast you will be transferred to the airport for your flight home

Package 2: Lumbini Tour Full Board $1,658 per person

The 'Lumbini Buddhist Circuit Tour' is visual aid to life of Buddha and development of Buddhism.
While it is a pilgrimage tour in one hand, in the other hand it displays the great archaeological
triumph of mankind. There are 62 archaeological sites in Lumbini region exhibiting different
events in Buddha's life. The tour includes visit of Lumbini development zone, Kapilavastu
( Tilaurakot palace where Buddha spent 29 years as prince Siddhartha), Kudan (first monastery
built to house Buddha and his followers), Ramagram stupa (Only unearthed Buddha relic stupa),
Sagarhawa and other important sites related with Buddha.

Tour Itinerary

Day 1: Kathmandu

On arrival a warm welcome will greet you and transfer you to your hotel. Rest and Relax in the
hotel / briefing of the trip. Welcome dinner in the evening

Day 2: Fly or drive to Lumbini

Flight from Kathmandu to Bhairahawa takes 35 mints and from there it is 30 mints drive to
Lumbini. One can also drive to Lumbini (321 km / 8 hrs) from Kathmandu. Overnight in Hotel

Day 3: Breakfast | Lumbini Tour

The UNESCO World heritage site of Lumbini is developed under master plan in the area of 6 Km
x 2 km. We will start our tour from the 'New Tourist village and visit the World peace pagoda and
museum. This is also the pilgrimage concept of master plan to introduce Buddhism and purify
mind through monastic zone. Monasteries of Mahayani and Teravadi Buddhism are spread across
the cannon. Finally visit the Mayadevi temple protecting the 'Marker Stone', Statue of nativity
scene and ruins of old temple walls dating from 3rd BC to 12 AD. Asoka pillar still displays the
inscriptions explaining his visit to the birth place of Buddha.

Day 4: Religious and archaeological sites of Kapilavastu

Drive and visit religious and archaeological sites of Tilaurakot, Gotihawa, Kudan, Niglihara and
Sagarhawa. Tilaurakot is the ancient Kapilavastu - the capital of Shakyas, where Buddha spent his
first 29 years. Kudan was where Buddha was received by his father after his access to
enlightenment. King Suddhodana specially built the Kudan (Nigrodharma Park) for the
accommodation of the Buddha and his followers. Gotihawa is the birth place of Krakuchanda
Buddha. Niglihawa is where Kanakmuni Buddha was born. Sagarhawa is the archaeological
findings as "place of the massacre of the Shakyas". Overnight in Lumbini

Day 5: Devdaha - Ramgram - back to Kathmandu

Drive and visit religious and archaeological sites at Devdaha and Ramagram. Devdaha is the
ancient capital of the Koliya kingdom. It is the maternal hometown of Queen Mayadevi (mother),
Prajapati Gautami (stepmother), Princess Yasodhara (consort) and where Prince Siddhartha had
spent his childhood. Ramgrama is the brick mound on the bank of the Jharahi River. It is seven
meter high brick stupa consisting of relic (one of the eight astha dhatu) of Lord Buddha. The Stupa
was built by the king of Ramgrama, who was the eighth king to obtain the Buddha's relics.

Day 6: Return back

Package 3: Kathmandu, Pokhara & Chitwan tour

12 Days/11 Nights Full Board $3,218 per person

a. 11 nights hotel accommodation on Full board basis as per the itinerary

b. All transfers and excursion by a private vehicle
c. A local English speaking guide Escort throughout the trip
d. Hotel taxes, applicable monument entrance fees, boating charges & National Park Fee.
e. Meals as per the itinerary

Tour Itinerary

Day 1 - Kathmandu
On arrival a warm welcome will greet you and transfer you to your hotel. Rest and Relax in the
hotel / briefing of the trip. Welcome dinner in the evening.

Day 2 - Kathmandu

Morning: visit of Patan , the city of fine art. Visit Durbar square, Bagalamukhi temple and the
local artisans. Also visit to a singing bowl healer with a demonstration.Lunch in local restaurant
in Patan. Afternoon: visit Boudhanath Stupa, one of the largest Buddhist stupas in the world.
Boudhanath has all seeing eyes of Buddha and an UNESCO Heritage site.

Day 3 - Kathmandu

After breakfast drive to Godavari (25 km/ 1 hr). The Botanical Garden is located in the base of
Mount Phulchoki (2715m.) at Godavari (1515m.) at the south east corner of Kathmandu valley.
The area of the Garden is 82 hectare. It is surrounded by evergreen natural forests. A short hiking
by wheelchair in the botanical garden followed by some fun games and a Picnic Lunch. Later drive
back to Kathmandu 1 hour).

Day 4 - Kathmandu/ Nagarkot

After breakfast, drive to Nagarkot - 2100m (32 km/ 1 hr). Nagarkot is surrounded by thickly
forested hills of pine trees which give you an idyllic escape- with only the wind and the sound of
rustling leaves to disturb you. It is a rustic resort high on the northern fringe of the Kathmandu
valley. It is an outstanding hilltop that offers great views of Himalayas, breathtaking mountain
scenery and the most impressive views of sunrise and sunset. A short hike from the view tower
after the check in to hotel. Rest of the afternoon free to relax or enjoy the view of Himalaya (subject
to clear weather).

Day 5 - Nagarkot/ Kathmandu

Enjoy the sunrise view from the comfort of your hotel balcony (subject to clear weather). Later
drive back to Kathmandu en route sightseeing of Bhaktapur, UNESCO heritage site. Bhaktapur
means: "The city of devotees" which was founded in the 9th century and is shaped like a conch
shell. Highlights: Durbar square the palace with 55 windows, Nyatapola temple, pottery
square. Lunch in a restaurant in Bhaktapur interacting with the locals. Dinner & overnight at hotel
Radisson.

Day 6 - Kathmandu / Chitwan

After breakfast drive to Chitwan (165 km / 5.5 hrs). Check in to Jungle Lodge. Lunch upon
arrival. Visit the Tharu village on a bullock cart, Ethnic tribal people living in the jungle in the
past. Dinner & Overnight at Safari Narayani or similar

Day 7 - Chitwan
Full day jungle activities in Chitwan including Jeep drive in the jungle and Canoeing and Elephant
bathing. Lunch & dinner in the Lodge.

Day 8 - Chitwan / Pokhara

After breakfast drive to Pokhara (185 km / 5 hrs) in a scenic road. Stop en route for photo breaks
and refreshment. Lunch & dinner in the hotel. Overnight at hotel Shangrila village or similar in
Pokhara.

Day 9 - Pokhara

Morning: Local sightseeing visiting Tibetan camp, International Mountain Museum. Lunch in a
local restaurant. Afternoon: Free time. Dinner & Overnight at hotel Shangrila village or similar in
Pokhara.

Day 10 - Pokhara / Kathmandu

After breakfast drive back to Kathmandu (210 km / 6 hrs) in a scenic road along River Trishuli.
En route lunch in a local restaurant. Dinner & overnight at hotel Radisson.

Day 11 - Kathmandu

Morning: Breathing exercise and simple Yoga session in the hotel or outside venue.

Afternoon: After Lunch, free time to go around for shopping in Thamel.

Farewell dinner in a specialty restaurant. Overnight at hotel Radisson.

Day 12 - Farewell

After breakfast you will be transferred to the airport for your flight home.

Package 4: Kathmandu Tour

Full Board $1,219 per person

The Kathmandu valley with area of 257 sq. miles is the cultural center of Nepal. In the backstreets
of bustling city, Newars still solemnize their age old mystic festivals in the premises of medieval
palaces and temples. Kathmandu has over 130 nationally recognized monuments with groups of 7
making Kathmandu the UNESCO Heritage site. The city that stayed aloof to the change that world
had gone through, has lot to tell from Tantric eroticism to Hippy’s marijuana adventure.
The lush hills in the outskirt provide ground for Himalayan sightseeing and short and scenic
cultural trek. Kathmandu Tour is combination of cultural sightseeing, Himalayan scenery and
hiking or short trek.
DAY 01: ARRIVE TO KATHMANDU, NEPAL

You will be received at Kathmandu airport by our representative holding your name plate. After
formal meeting, you will drive to the Hotel. There is an option of familiarization walk to the old
Kathmandu in the suburb of tourist center of Thamel.

DAY 02: KATHMANDU SIGHTSEEING

Come down to the Hotel restaurant for breakfast. Your tour guide will be introduced. He will guide
you through the Heritage Sites of Kathmandu. An easy, relaxing day in a comfortable ride with a
local guide will uncover totally different perspective of kathmandu.
Sightseeing Points – Pasupatinath Temple, Boudhanath Stupa & Swayambhunath Stupa (Monkey
Temple) and Kathmandu Durbar Square.

DAY 03: BHAKTAPUR TOUR & NAGARKOT (overnight)

After breakfast, we will drive to Bhaktapur, which is 17 km (45 mints) from Kathmandu.
Bhaktapur is known as 'The Living Museum' as it still retains its medieval fragrance. We will have
lunch in Bhaktapur and then drive to Nagarkot (18 km). Nagarkot is a hill station overlooking
Himalayan peaks at a distance and lush valleys on the either side.
Overnight in Nagarkot hill station. Enjoy countryside and Himalayan View.

DAY 04: EASY HIKING / PATAN TOUR

Sunrise over the Himalayas from Nagarkot is what drives thousands of tourists to Nagarkot. Even
though beautiful snowcapped peaks could be seen from bed itself, many tourists prefer to walk or
drive to the tower. A hot breakfast will be waiting for you back in Hotel. For the day you can either
hike to Changunarayan (2 - 4 hrs) or drive to Patan (Lalitpur), Patan Industrial Area and Tibetan
Refugee Camp for more sightseeing.

Day 05: DEPARTURE from KATHMANDU AIRPORT

Our tour officer will come with a transportation to drive to the airport for final departure.

Prospects

Nepal, as a premier destination in the Himalayas, holds great tourism potentials. Though the
country has been welcoming visitors from all segments, the number of tourists in the accessible
tourism segment has remained rather low. Worrying factor is, arrival figure in this segment is not
recorded separately. This suggests that the arrival figure is very low. This is because no concerted
effort has been taken by the government, the NTB and tourism entrepreneurs to welcome visitors
from this segment.

But this doesn’t mean that the country is not getting any visitors from this segment. Amputees
have reached the summit of Mt Everest. So nothing is impossible. Similarly, there have been
several visits of people with disabilities to different trekking areas of the country. Similarly, we
can see senior citizens observing timeless culture and tradition of the country in the narrow alleys
of Kathmandu Valley. The interest is there. We only need to cash in on that by developing
necessary infrastructures, and raising awareness, and encouraging tourism industry people to make
different packages for senior citizens and people with disabilities, among others.

Challenges

There are many challenges or barriers that the country must overcome if it is to benefit from
accessible tourism. Some of the challenges have been outlined below:

Infrastructure bottlenecks: This is one of the main challenges in terms of accessible tourism.
Hoteliers and tourism service providers should make sure that they have the necessary
infrastructures to facilitate senior citizens and people with some forms of disabilities. Easy access
to entrance, facility of elevator, height of information desk, easy access to restaurant and bar,
accessible parking and signs, accessible rooms, the distance between elevators and rooms, height
of beds, accessible restrooms and accessible public transport, are some of the factors that need to
be taken care of.

Awareness: Having good infrastructures alone won’t work. We need to make hoteliers,
restaurateurs and other people involved in the industry aware of what accessible tourism is. Service
providers need to know that they are dealing with special clients who often need personalized
services. They should be prepared for that. Service providers need to train their staffers
accordingly. The government should start awareness campaigns in different tourist areas of the
country if it is to reap benefits from accessible tourism.

Laws/Policies: The existing laws/policies of the government do not facilitate development of

accessible tourism. Though the International Convention of Human Rights states that the state
shall take appropriate measures to ensure to persons with disabilities access, on an equal basis with
others, to the physical environment, to transportation, and to information, among others, nothing
has been done in this direction in Nepal. This is hindering the growth of accessible tourism in
Nepal.

The Path Ahead

The government needs to make serious policy intervention to develop Nepal as an accessible
tourism destination. There are certain steps toward that need to be followed if Nepal is to ban
accessible tourism destinations. These steps can be taken by following the code of conduct
prepared by European Network for Accessible Tourism. The codes of conducts are explained
below:
Recognition of Equal Rights: The adherence to this code of conduct means that stakeholders
concerned recognize that all people have the right to enjoy tourism regardless of their background
or abilities, and prepare their activities accordingly.

Personal Attention: The concerned stakeholders welcome all customers and make it their priority
to meet their individual needs.

Removing and preventing access barriers: Stakeholders are committed to planning and carrying
out improvements to their infrastructure, products, services and information, using a ‘design-for-
all’ approach, in order to remove or minimize access barriers and contribute to sustainable and
accessible tourism for all.

Improving our knowledge, competences and skills: By showing compliance to this code of
conduct, tourism stakeholders recognize ‘good practices’ and guidance for tourism accessibility
provided by ENAT, and stay committed to continual staff training which takes into account respect
for human diversity and disability awareness, ensuring that all customers are welcomed and served
appropriately.

Monitoring: Stakeholders make sure that customer services are monitored and access is improved
as far as possible, within their financial means.

Our suppliers: Wherever possible, suppliers who work with the tourism stakeholders should also
recognize and respect the principles contained in the code of conduct.

Complaints handling: ENAT has a complaints procedure available to customers so that they may
report their possible dissatisfaction with our advertising, information, facilities or services. All
complaints are handled promptly and fully.

Management responsibilities: ENAT regards good access for all visitors as part of its wider social
responsibility. Its management team includes a resource person who is responsible for accessibility
matters and who can be contacted by staff and clients.

Target Market
Our focus is on serving all the disable people of the world. As 1 out of 5 people are disable
somehow so our target market is around 20% of the total population of the world who are
indifferently able.
Marketing Strategies

Internet and social media are transforming the way people search and book their travel, with
profound implications for the structure and operational methods of the travel trade. Over the past
five years, leisure travel has grown much faster than business travel, resulting in an increase in the
ratio of leisure to business trips. Organized tour groups accounted for the highest proportion of
these departures.

1. Digital – Social Media Advertising

62% of internet users have a presence on social networking sites such as Facebook, Twitter or
Linkedin. Facebook dominates the social media space, capturing 97% of social networking users,
and it is used by more than 90% of social media users from both sexes and all age groups, and
spends an average of 6 hours per week on the site.
If our travel business isn’t on social media, we’re missing a huge opportunity to connect with our
customer or prospect. Social media is an excellent promotional tool when used right.
So we plan our posts wisely—make sure they are written ahead of time and offer a variety of
content on our page. A social media presence expands our reach to people. Discounts are the most
commonly sought after items required from businesses or brands followed on social networking
sites. Giveaways, product information, tips/advice and coupons are also sought by a
sizeable proportion of followers.

2. An Easy-to-Reach Website
Tourists already are looking online for information for planning their tours so we make sure our
website is more attractive and easy to use. Our website serves as the welcome mat to our
organization. It typically is the first impression our company will make and plays a strong role in
a customer’s decision to choose our travel or go elsewhere, so we want the user experience to be
as easy as possible. Chances are if someone is on our website, they are looking for answers for
themselves or a loved one and want to find what they’re looking for quickly so they can take action.

3. Television Ads

Televisions ads plays vital role in imparting information to target customer. We have targeted
every class of disable people. As such we have decided to run advertisement in different channels
like BBC, CNN and different others

4. Direct Mail Advertising

Direct mail is a highly targeted method of reaching a specific audience who are full confidence
about our facilities or who are familiar with our team. Direct mail gives us the ability to deliver a
targeted message. It’s true that tourists go searching for information, but email is a way to be a
step ahead for well-known customer. The key is to provide our email database with a variety of
information to best capture our customer’s interest and market them individually.

5. Include people with a disability in advertising.

One in five people has a disability. Using positive images of people with a disability will ensure
that your marketing material reflects your customer base.

The following are consider:

a. Use photos that show the person with a disability in a way that is positive and
respectful, not as a victim or someone to be pitied.
b. Try not to show the person in isolation. Many people with a disability are active in the
community.
6. Use word-of-mouth advertising

While all the above suggestions are useful, the most valuable tool for attracting new customers is
‘word-of-mouth’ or referrals. If your visitors have a rewarding experience they will tell others.
This is especially important with the increasing usage of websites such as Trip Advisor and
disability specific travel advisory websites.

Conclusion

Planning a trip involves searching for information about the destination and the services offered
there. For persons with disabilities it is essential to have information about accessible resources
that they can enjoy. Being able to access that information and hire those services means having a
guarantee that the services will have the necessary quality and flexibility to meet the customers’
needs, so that customers may demand and evaluate the services provided.

Currently there are not many agencies specializing in accessible tourism offerings. However, there
is an increasingly widespread trend in the creation of tourism companies. These companies provide
specialized services welcoming tourists with disabilities, meeting their needs while at the same
time promoting the accessible services and infrastructure existing at that destination.

Just like any other tourist, they are willing to pay for services and activities, but they are also
entitled to be treated in a way that is appropriate for their needs and their financial outlay. So we
focus on providing them the best experience of their life they ever had.