APOLLO HOSPITAL ENTERPRISE LIMITED

TRICHY

Company Profile:

Apollo Hospitals was established in 1983 by Dr. Prathap C Reddy. It was

India’s first corporate hospital, and is acclaimed for pioneering the private healthcare revolution
in the country. Since then, Apollo has risen to a position of leadership and has emerged as Asia’s
foremost integrated healthcare services provider.

It has a robust presence across the healthcare ecosystem, including Hospitals,

Pharmacies, Diagnostic Clinics and Primary Care.

The Group also has Telemedicine units across 10 countries, Health Insurance
Services, Global Projects Consultancy, Medical Colleges, Med varsity for E-Learning, Colleges
of Nursing and Hospital Management and a Research Foundation

Vision:

Apollo’s vision for the next phase of development is to ‘Touch a Billion Lives’

Mission

“Our mission is to bring healthcare of International standards within the reach of

every individual. We are committed to the achievement and maintenance of excellence in
education, research and healthcare for the benefit of humanity”.

Branches:

The main headquarters was located in Chennai.

The branches were in

 Ahmadabad
 Bangalore
 Delhi

1
  Hyderabad
 Kolkata
 Mumbai
 Aragonda
 Guwhati
 Indore
 Karur
 Madurai
 Tiruvanamalai
 Trichy
 Vishakapatnam
International braches be
 Dhaka
 Muscat

Services:

A .Core specialties:
1. Brain and spine

Apollo hospital is one of the best critical care hospitals in India. Critical
care or Intensive care is a crucial medical specialty caring for patients who are critically ill.
They may require support for instability (hypertension/hypotension),
airway or respiratory compromise (ventilator support), acute renal failure, cardiac arrhythmias,
or the cumulative effects of multiple organ failure, more commonly referred to now as multiple
organ dysfunction syndrome.
Patients needing intensive/invasive monitoring, such as in the crucial
hours after major surgery or patients who are considered too unstable to transfer to a less
intensively monitored unit may also be placed in the intensive care units.

2. Emergency 24×7

As pioneers of Emergency care services in India, the Emergency Care centre at

Apollo Hospitals guarantees you the highest levels of skill, expertise and infrastructure.
2
 The protocols at our 24-hour emergency service and trauma care department
in India are designed to respond quicker, and have proven outcomes that are on par with the very
best in the world. We actively leverage our multi-specialty prowess to deliver the crucial edge in
emergency care.

3. Pulmonalogy and critical care

Apollo hospital is one of the best critical care hospitals in India. Critical care or
Intensive care is a crucial medical specialty caring for patients who are critically ill.
They may require support for instability (hypertension/hypotension), airway or
respiratory compromise (ventilator support), acute renal failure, cardiac arrhythmias, or the
cumulative effects of multiple organ failure, more commonly referred to now as multiple organ
dysfunction syndrome.
Patients needing intensive/invasive monitoring, such as in the crucial hours after
major surgery or patients who are considered too unstable to transfer to a less intensively
monitored unit may also be placed in the intensive care units.

4. Bones and Joints

The Apollo Institutes of Orthopedics is regarded as one of the best & top
orthopedics hospitals in India with a legacy of innovation and excellence.
The Institutes are at the forefront in offering the latest in orthopedic
treatments and orthopedic surgical advancements in India on par with the best centres in the
world.
Our Orthopedicians trained at the top centers worldwide, bring with them the
latest and best techniques and work in our facilities that have the latest cutting edge technology
in terms of equipments, operating rooms, recovery areas and advanced Physical therapy
facilities.
We have dedicated & well equipped orthopedic surgery complexes with
laminar flow & various modern equipment like image intensifier, operating microscope,
computer navigation system, top of the line arthroscopy system etc

B. Diagnostics

3
 1. Radiology

The Department of Radiology provides a full range of radiological

services related to MRI, CT, Ultrasound, Fluoroscopy, Mammography, Dexa, X-Rays and
intervention procedures. We have installed technologically advanced, state-of-the-art medical
equipment in our endeavour to provide the best diagnostic output.

The department consists of highly skilled technicians and radiologists who

are dedicated to provide 24X7 patients care. The department is also actively involved in pushing
boundaries in the world of radiology and imaging through various research activities.

2. Blood Bank

Blood transfusions are a critical part of everyday life and assist in saving
countless lives each year. The Blood bank, Apollo Hospitals has been functioning since 1999,
and was upgrade to a “Components Blood bank has a vast array of state of the art equipment for
its smooth functioning, which include: deep freezers which maintain temperatures of -30 degree
Celsius and -80 degree Celsius, heavy duty refrigerate centrifuge for the separation of
components at different speeds, Platelet Agitators, Cryobath , Tube Sealers and Blood Collection
Monitors

3. Laboratory

The Apollo Hospitals is supported by very well-equipped, modern labs for

clinical Pathology, Hematology, Bio Chemistry and Microbiology.
These labs are equipped with some of the latest fully computerized state of the art
equipments which ensure accuracy and dependality of the investigations done.
All biological samples are transferred to the respective labs via state-of-the-art
pneumatic tubes facility to save time
This in turn contributes significantly to efficient patient management .In addition
to the routine tests,facilities are available for the measurement of arterial blood gases,Endocrine
parameter,diagnosis of bleeding disorders and Hemolytic anemia.

4
 C. Clinic:

1. Endocrine and bone health

2. Nephrology and urology
Apollo Hospitals is regarded as one of the best nephrology & urology
hospitals in India with a legacy of innovation and excellence.

The department of Nephrology and Urology provide care in all aspects of

Nephrology and Urology. Kidney biopsies, Critical care nephrology, Hemodialysis and
Peritoneal dialysis are some of the areas we specialize in.
With more than 6000 Nephrology admissions and over 5000 Urological
surgeries each year, the Centres have the caliber and experience to provide the best of care in
Nephrology and Urology.
While over 21,000 kidney transplants have been performed so far,
more than 75,000 patients receive hemodialysis and peritoneal dialysis each year.

3. Heart care

The Cardiac Surgery Department of Apollo Hospital & Medical Center

aims to provide the highest quality of Cardiac Surgical Care to its patients in accordance with
international standards of excellence at an affordable price.
At present we are operating 800 to 900 heart surgeries per year

4. General medicine and ENT

Occupational therapists provide education and training on energy

conservation and performing self care tasks.
The physical and occupational therapists work as a team to develop an individualized
treatment plan and discharge recommendations, taking into consideration your current
functional status and home environment

5
 5. Gastroentology

The Institutes of Gastroenterology are regarded as one of the best & top
gastroenterology hospital in India. We are dedicated to the management of diseases of the
digestive and hepatobiliary systems in children and adults.
The gastroenterology surgeons offer expert care in both Medical and Surgical
Gastroenterology. The Institutes possess modern state of art equipment backed by advanced
intensive care units.

6. Cancer

At Apollo Hospital they recognize and understand that cancer treatment is

not only a medical procedure but also one that requires support, comfort, and at times the help of
specialist counseling. They provide full range of Medical Oncology and Clinical Hematology
services for adults and children. Our consultants are American Trained and certified Medical
Oncologist and Clinical Hematologist for both adults and children.
They have vast experience in diagnosing and treating cancers and blood
disorders. Apollo Hospital inaugurated its new purpose-built Cancer Center in November 2014.
Our Cancer Center is a state-of-the-art facility with 14 infusion suites for chemotherapy.
Each suite is private, safe and comfortable. In each suite or cabin there is
a comfortable bed or special chemotherapy administration chair, television, and all medic-
equipment required for safe and comfortable administration of chemotherapy.
Our staff is fully trained in the preparation and administration of
chemotherapy. They have chemotherapy trained nurses and pharmacist.

7. Cardiology

The Cardiology Department at Apollo Hospital offers a full spectrum of

specialty services for patients with conditions that affect their heart and blood vessels. Our goal
is to provide exceptional care for patients at risk for or with established cardiovascular disease.
We also aim to educate future leaders in cardiovascular medicine.

6
 Through the combined efforts of the Department of Cardiology and
Cardiac Surgery, Apollo Hospital is recognized as a national leader in Cardiology. Our team-
based approach to patient care is complemented by state-of-the-art technologies.
Our experienced staff is trained to meet the unique needs of heart and
vascular patients – and their families. We understand that coping with these types of conditions
can be overwhelming. So, we provide high-quality care in a friendly, caring environment.

Products:

A. Apollo Hospitals

Apollo Hospitals Enterprise united has over 8500 beds across 51 hospitals
In India, rest of Asia and Africa.

The hospitals are multi specialty tertiary care facility with centers-of-
excellence in medical disciplines including Cardiology. Cardio-Thoracic Surgery, Orthopedics &
Joint Replacement Surgery, Neurology, Critical Care Medicine, Nephrology, Oncology, Hand &
Micro Surgery and Reproductive Medicine, Gastroenterology

B. Apollo Reach Hospital

7
 Apollo hospital is proud to present its latest visionary development -
Apollo Reach Hospitals.
An Endeavour to bring world-class healthcare to smaller urban centers and
rural India; A concrete effort towards building a healthier nation, starting from the grass-roots

C. Apollo Pharmacy

Apollo Pharmacy, A division of Apollo Hospitals Enterprise Ltd., is

India’s first and largest branded pharmacy network, with over 1500 pharmacies across 20 states.
Accredited with International Quality Certifications. Apollo Pharmacy offers genuine medicines
round-the-clock, through the network of 24 hour pharmacies. Apollo Pharmacy also provides
customer care at any time of the day.

D. Nurse Station

8
 Nurse Station TM is a unique initiative where an Apollo nurse is
stationed at Apollo Pharmacies to assist with minor treatments and health emergencies.
The objective of the Nurse Station TM is to provide quick
treatment in the most convenient way. The service is especially meant for the elderly who find it
inconvenient to wait for long hours at clinics and hospitals for minor treatments and frequent
checkups

E. Apollo Hospitals Education and Research Foundation

The Apollo Hospitals Group has laid a lot of importance on education and
research. AHERF has been set up with the prime objective of establishing, maintaining and
supporting educational and research activities, several institutions have been set up at various
Apollo locations to fulfill these objectives
The Apollo Group runs 10 schools and colleges of Nursing.2 institutions of
Hospital Administration and a college of Physiotherapy

F. Apollo Sugar Clinics

Apollo Sugar Clinics is an innovative, single specialty diabetes and

endocrine healthcare service provider, formed as collaboration between Apollo Health &

9
Lifestyle and Sanofi. This proven model of success aims to provide accessible care for diabetes
and continues to expand its network across India.

G. Faber Sindhoori:

Established in 2007, as a joint venture between Faber Facilities Sdn. Bhd.

of Malaysia and Apollo Sindoori Hotels Limited of India, with a vision to be a leader in
providing effective and efficient Integrated Facilities Management Services, to enhance
healthcare and non-healthcare industries service standards in India

H. Apollo Sindhoori:

Apollo Sindoori is a leading hospitality service management and

support services company.
We manage the entire gamut of hospitality services right from food
services to kitchen planning and management.
Apollo Sindoori has built its heritage by combining its corporate
and professional proves with experience and expertise in catering and hospitality.

10
Organizational Structure:

11
MARKETING

Segmentation:

The Hospital is segmented into four categories of segments that they are

 Medical marketing
 Corporate marketing
 Branding
 Communities activities

Medical marketing:

They need to refer patients into the hospitals in regarding to scanning or any other
treatments that cannot be done by the consultant

They supposed to do a satellite clinic visits it mean that selecting an area, on that area
which consultant is not there, So they provide a consultant on that specialization in the name of
their hospital

Targeting:

They targets doctors as a customers

Corporate Marketing:

Focus on regarding of MOU, Price negotiation, Insurance claim on cashless treatment for
the employees

Targeting:

They targets Companies and Companies HR

12
Branding:

The marketing practice of creating a name, symbol or design that identifies and
differentiates a product from other products

An effective brand strategy gives you a major edge in increasingly competitive markets

How the blood pumping is most important to Heart as like the branding is most important
to the company

The company has follows some of branding methods to develop the organization

o Digital Branding

o Center median

o News Ad
o Bus shelter
13
 o FM Jingles
o TV Scroll

Targeting:

They target customers as a adorable people

Community activities:

In this segment they designed to conduct some activities in the name of organization for
the welfare of people such as Medical camps , camps in clubs like Rotract,Lions etc.,

14
 It is consider as a special marketing campaign in this industry

Targeting:

They target people as customers

Competitors:

They were having competitors in Trichy market .they were,

 Kavery Hospital, Trichy.

 Maruthi Hospital, Trichy.

15
Marketing Mix:

A combination of factors that can be controlled by a company to influence consumers to

purchase its products as in 4ps (Product, Price, Place, Promotion)

Product:

They are a leading hospitals in India, excels in the field of Cardiology, Oncology,
Neurology etc

They employ robotics like Da Vinci Robotics surgical system

Price:

They are priced in the first class segment. It ensures quality and trust through its brand
connect, for which consumers are willing to pay the premium

Place:

They having different models of hospitals like Apollo Reach, Apollo Cradle, Apollo
Clinic etc

Apollo reach is relatively backward places

Apollo cradle is for child care

16
Promotion:

They having promotion activities like Tender Loving Care (TLC) which customizes the
patient experience

They invested one hundred and fifty crores to promoted medical tourism in India

Billion hearts beating awarded as the best promotion program of 2012

Marketing strategy:

The strategy is to describe about their Quality of service and their treatment quality

Avail of doctors and equipments in their hospitals

Market Share:

NSE 1029.85 ▲ 58.35 (+6.01%) 29 May 2018, 15:58 PM IST-Disclaimer

BSE 1033.25 ▲ 63.35 (+6.53%) 15 June 2018, 15:58 PM IST-Disclaimer

FINANCE & ACCOUNTS:

Company limited:

It is a public Quoted company

Company Pattern:

It is Partnership Company

Shareholding Pattern:

PCR Investments Ltd, Chairperson of Apollo Hospitals and MD of Apollo Hospitals

Smt. Preetha Reddy holds 724,670 equity shares in the Company

Smt. Suneeta Reddy holds 396,795 equity shares in the Company

Smt. Sangita Reddy holds 1,281,254 equity shares in the Company

17
 Shri. P. Obul Reddy holds 5,000 equity shares in the Company

Notice to Shareholders:

Notice is hereby given that the Twenty Fifth Annual

General Meeting of the Company will be held on Monday, the 7th day of
August 2017 at 10.00 a.m., at Kamaraj Arangam, No. 492, Anna Salai,
Teynampet, Chennai- 600 006 to transact the following business:

ORDINARY BUSINESS
 To receive, consider and adopt the Audited Profit and Loss
Account for the year ended 31st March 2006 and the Balance Sheet
as at that date, the Directors' and Auditors' Report thereon.
 To declare a dividend on Equity Shares.
 To appoint a Director in the place of Smt. Suneeta Reddy, who
retires by rotation and being eligible, offers herself for re-
appointment
 To appoint a Director in the place of Smt. Sangita Reddy, who
retires by rotation and being eligible,offers herself for re-
appointment.
 To appoint a Director in the place of Shri. Deepak
Vaidya who retires by rotation and being eligible,
offers himself for re-appointment.
 To appoint a Director in the place of Shri. P. Obul Reddy, who
retires by rotation and being eligible, offers himself for re-
appointment.
 To appoint Auditors for the current year and fix their remuneration,
M/s. S.Viswanathan, Chartered Accountants, Chennai retire and are
eligible for re-appointment

About Investor
About PCR:

PCR Investments Ltd (PCRIL) is a public limited company incorporated in the

year 1996, promoted by Dr.Prathap C Reddy and his family members who are the promotes of
Apollo Hospitals Group to carry on the business of Investments in the Equity Shares and to carry

18
on the activities of Financial Services including the provision of Consultancy Services in all
areas of Corporate Management.

PCRIL is a Registered Non Banking Financial Company (Core Investment Company)

with Reserve Bank of India under Section 45 IA of the RBI Act, 1934 to carry on the business of
a non-banking financial institution, vide their Certificate of Registration No. B 7.00801 dated
12.09.2014.
The Company has investments in the Group Companies of Apollo Hospitals Enterprise
Limited (AHEL) and is one of the Promoter Shareholder of AHEL with Substantial holdings in
its Equity Capital

19
Balance Sheet of FY-18

20
Profit & Loss Account of PCR

21
Proportion of Equity & Debt:

Equity Shares:

Rs.3, 70,000

Debts:

Rs. 4, 00,000

Creation:

It was created in private limited company and subsequently it was changed into public quoted
company

Track History:

It was established in the year of 1983 by Dr.Prathap C Reddy founder and chairman of
Apollo Hospitals

At First it started with 150 beds as a private hospital and subsequently IPO issued as
Public Company and listed in the month of December 1983

Role of Department

 Department has strength of 4 Staffs

 Major payments of Vendor and Clients

 Receipt of payment patient Bills

 Other Expenditures

 Preparing MIS report in monthly basis

Position:

They are the Pioneer in the service Industry

22
HUMAN RESOURCE:

Recruitment Process:

23
Sources:

They getting recruitment from Internal and External sources

They can get candidates from Data bank also
Data Bank is contains a candidate’s full detail in bunches

Scrutinity of Application

Application can be scrutinified through the sources of recruitment

Call for an Interview

After scrutunification, they call the candidate for an interview to tell that the company has a
recruitment vacancy

Written/Technical Test

This is the first and filter process for candidate filtering. In this they were proceed to write a test
which is based on technical and written test

Personal Interview

This process is next step. In this candidate can be call for a personal interview. By performing in
this process evaluating the candidate is done

Approval

This is the approval of selection is mention in this process. The candidate is selected for further
test or not

Provisional Selection

In this process they can check it through for a provisional whether the candidate is suited for the
company or not

Medical Examination

This is the final test for the candidates’ .in this process the candidate is medically suite or not is
confirmed by this process

24
Certificates Verification

In this process manager will verify the certificates of the candidates whether it is an original or
not

Joining Formalities

Manager will explain the joining formalities into the hospital. Manager will explain about the
basic pay, increment etc

Placement

This is the final process. In this process the candidate is placed in a hospital

Quality Control Process:

 Verifying the payment of Professional Tax to Municipality Office

 Renewal of sanitary licenses
 Renewal of Machine licenses every year

Raw Material Procurement:

Process of acquiring supplies
Three sources:
Purchase
donations
Manufacturing

25
 Objective:
Acquire needed supplies as inexpensively as possible.
Obtain supplies of high quality
Assure prompt, dependable delivery.
Distribute the procurement workload to avoid period of idleness and overwork.
Optimize inventory management the scientific procurement procedures.

Inventory Management Techniques:

1. Collect Data from the Supply Chain

2. Assign Team Responsibilities Clearly
3. Frequently Analyze Usage vs. Order Frequency
4. Organize the Supply Room More Efficiently
5. Consider New Hospital Inventory Management Technology
6. Improve Recordkeeping
7. Adopt a Lean Strategy
TQM Principles:

Customer focused organization

Leadership
Involvement of people

26
Process approach
System approach to management
Continual Improvement
Factual approach to decision making
Mutually beneficial supplier relationships

27
LEARNINGS:

I also applied my knowledge which I learned in college that how to interact with
the employees.
My manger often sends me to the different departments i.e. Finance, Material
Management and Medical records
My manger often sends me to the different departments i.e. Finance, Material
Management and Medical records.
I get to know that how the hospital is running through these departments.
I also get to know the procedure of interview process and also maintain all the
records of patients up to date.
I also learned about the welfare of the employees in an organization
I learned apart from my syllabuses there

28
 RECOMENDATIONS:
Employees can be properly trained.

Managers can keep an eye on works of employees on daily basis.

Feedback and proper guidelines can be given to employees by their managers to

encourage them.

They have to be helpful in guiding uneducated and old aged people

Ensure that clinicians communicate effectively about errors with patients and their family

Try to improve in sanitary conditions

Develop collaboration between safety and quality departments

29
CONCLUSION:

Overall internship is a really good program. It helps to enhance and develop my skills,
abilities and knowledge. It was a good experience, memories, friends and contacts. Apollo
hospital is a good place to do the internship since it provides numerous benefits and advantages
to trainees. They provide us several accommodations like Computer, tea and coffee .The
treatment by the company was just equitable and professional. I have learned from different units
and people. I am grateful and thankful to my manager of Human resource Mr.Karthick T.B.They
also help me to handle some of my weakness and provided guidance to me whenever I am in
need. I think one month of internship was not enough for me to learn more in details about the
job thank my college, director and faculties to giving these opportunities.

30