Scribd Logo
Upload

Welcome to Scribd!

  • Chart Title: Income 10000-50000 50000-100000 100000-150000 5 3 2

    Uploaded by

    ritu Jain
    10 views16 pages
    The document contains survey results from customers about their income levels, age, family size, preferred shirt brands, ratings of brands, purchase occasions, and more. It includes data in tables with categories like income brackets and frequencies, as well as bar charts visualizing results. The key findings are: - Customer preferences varied across income levels, ages, family sizes, brands, and price points. - The most popular brands were Raymond, Zara, and Peter England. - Customers rated brands on attributes like color, design, material and comfort. - The top purchase occasions for shirts were festivals, gifts, and offers/promotions.

    Original Description:

    About marketing research

    Original Title

    Book1

    Copyright

    © © All Rights Reserved

    Available Formats

    XLSX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document contains survey results from customers about their income levels, age, family size, preferred shirt brands, ratings of brands, purchase occasions, and more. It includes data in tables with categories like income brackets and frequencies, as well as bar charts visualizing results. The key findings are: - Customer preferences varied across income levels, ages, family sizes, brands, and price points. - The most popular brands were Raymond, Zara, and Peter England. - Customers rated brands on attributes like color, design, material and comfort. - The top purchase occasions for shirts were festivals, gifts, and offers/promotions.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    10 views16 pages

    Chart Title: Income 10000-50000 50000-100000 100000-150000 5 3 2

    Uploaded by

    ritu Jain
    The document contains survey results from customers about their income levels, age, family size, preferred shirt brands, ratings of brands, purchase occasions, and more. It includes data in tables with categories like income brackets and frequencies, as well as bar charts visualizing results. The key findings are: - Customer preferences varied across income levels, ages, family sizes, brands, and price points. - The most popular brands were Raymond, Zara, and Peter England. - Customers rated brands on attributes like color, design, material and comfort. - The top purchase occasions for shirts were festivals, gifts, and offers/promotions.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 16

    INCOME

    10000-50000 50000-100000 100000-150000


    5 3 2

    0
    1 2 3 4 5

    AGE
    15-18 18-25 25-35 35+
    3 2 4 1

    Chart Title
    4.5
    4
    3.5
    3
    2.5
    2
    1.5
    1
    0.5
    0
    15-18 18-25 25-35 35+

    SIZE OF THE FAMILY


    MEMBERS FREQUENCY
    2 2
    3 4
    4 3
    5 1

    0
    1 2 3 4
    Row 2
    Row 3

    4 5 6

    art Title

    Row 24

    25-35 35+
    MEMBERS
    FREQUENCY

    3 4
    AGE FREQUENCY
    18-25 2
    25-35 3
    35-45 4
    45+ 1

    FREQUENCY
    4.5
    4
    3.5
    3
    2.5
    2
    1.5
    1
    0.5
    0
    18-25 25-35 35-45

    GENDER FREQUENCY
    MALE 6
    FEMALE 4

    0
    GENDER MALE

    BRAND PREF.
    BRAND FREQUENCY
    RAYMONDS 4
    ZARA 3
    PETER ENGLAND 3

    FREQUENCY
    4.5
    4
    3.5
    3
    2.5
    2
    1.5
    1
    0.5
    0
    RAYMONDS ZARA PETER

    FIG.-3

    BRAND NAME PREMIUM SEMI PREMIUM NON PREMIUM


    RAYMONDS 1 2 1
    ZARA 1 1 1
    PETER ENGLAND 2 1 0

    2.5

    1.5

    0.5

    0
    PREMIUM SEMI PREMIUM NON PR

    FIG.-4

    EXPECTED PRICE RANGE


    BRAND NAME FREQUENCY
    500-1000 4
    1000-1500 4
    1500-2000 2

    FREQUENCY

    4
    3.5
    3
    2.5
    2
    1.5
    1
    0.5
    0
    500-1000 1000-1500 1500-2000

    FIG.-5

    RATING OF THE FAVORITE BRAND SHIRT

    RAYMOND
    ATTRIBUTES EXCELLENT VERY GOOD GOOD FAIR POOR
    COLOUR 2 1 1
    DESIGN 1 1 1 1
    MATERIAL 2 1 1
    VARIETY 1 1 1 1
    COMFORT 1 1 1 1

    2.5

    1.5

    0.5

    0
    EXCELLENT VERY GOOD GOOD FAIR
    1

    0.5

    0
    EXCELLENT VERY GOOD GOOD FAIR

    ZARA
    ATTRIBUTES EXCELLENT VERY GOOD GOOD FAIR POOR
    COLOUR 1 1 1
    DESIGN 2 1
    MATERIAL 2 1
    VARIETY 2 1
    COMFORT 1 1 1

    2.5

    1.5

    0.5

    0
    EXCELLENT VERY GOOD GOOD FAIR

    PETER ENGLAND

    ATTRIBUTES EXCELLENT VERY GOOD GOOD FAIR POOR


    COLOUR 1 1 1
    DESIGN 2 1
    MATERIAL 2 1
    VARIETY 1 1 1
    COMFORT 1 1 1

    2.5

    1.5
    2.5

    1.5

    0.5

    0
    EXCELLENT VERY GOOD GOOD FAI

    OCCASION AT WHICH CONSUMER BUY SHIRTS

    OCCASION FREQUENCY
    FESTIVAL 2
    GIFT 2
    OFFERS 3
    NO SPECIFIC
    REASON 1
    OTHERS 2

    FREQUENCY
    3.5
    3
    2.5
    2
    1.5
    1
    0.5
    0
    L FT RS N
    VA GI FE SO
    TI F A
    FE
    S O RE OT
    IC
    IF
    EC
    SP
    NO

    FIG.-9

    INFLUENCES THE PURCHASE DECISION


    PEOPLE FREQUENCY
    HUSBAND 3
    WIFE 1
    CHILDREN 2
    PEER GROUP 2
    OTHERS 2

    FREQUENCY
    3.5

    2.5

    1.5

    0.5

    0
    HUSBAND WIFE CHILDREN PEER GROUP OT

    FIG.-10
    REQUENCY

    FREQUENCY

    35 35-45 45+

    FIG.-1

    Column B
    Column C

    MALE FEMALE

    FIG.-2
    REQUENCY

    FREQUENCY

    ZARA PETER ENGLAND

    RAYMONDS
    ZARA
    PETER ENGLAND

    PREMIUM NON PREMIUM


    REQUENCY

    FREQUENCY

    00 1500-2000

    COLOUR
    DESIGN
    MATERIAL
    VARIETY
    COMFORT

    OD GOOD FAIR POOR


    DESIGN
    MATERIAL
    VARIETY
    COMFORT

    OD GOOD FAIR POOR

    FIG.-6

    COLOUR
    DESIGN
    MATERIAL
    VARIETY
    COMFORT

    D GOOD FAIR POOR

    FIG.-7

    COLOUR
    COLOUR
    DESIGN
    MATERIAL
    VARIETY
    COMFORT

    OOD GOOD FAIR POOR

    FIG.-8

    REQUENCY

    FREQUENCY

    S N RS
    ER SO HE
    A T
    RE O
    C
    I FI
    EC
    SP
    NO
    EQUENCY

    FREQUENCY

    LDREN PEER GROUP OTHERS

    You might also like