SERVICIO NACIONAL DE APRENDIZAJE SENA

“BENCHMARKING”

https://es.slideshare.net/JhoelLSsarMientOoQUiroOZz1/benchmarking-65897023

TECNOLOGIA EN GESTION DE MERCADOS

FICHA N. 1565156
PAOLA MARIA SANCHEZ CALDERON
2018
 FORMATO BENCHMARKING

MAIN ASPECTS MY PRODUCT COMPETITION

OF COMPETITION
My product is healthier than the The competition products
Product competition. are unhealthier than my
products

My peanut butter is better than Peanut butter from

the gastronomy market gastronomy market is less
because mine is 100% healthy than mine because
homemade it has preservatives

The gastronomy market

The breakfasts of “Delicias products are more
vegetarinas la ocasión” are processed than mine
healthier than those of because they are not so
gastromy market because they natural products
are made with natural raw
material

The Price of my products is The competition price is

Price higher than the competition better than the my
productos

The Price of my products are of The price of the

better quality than those of competition is lower than
gastromy market due to the raw ours due to the raw
material material they handle

The price of my products is the The runway price is the

most appropriate for the quality highest because it is a
of the products small business

Our sales system is the more The other sales system is

Sales systems expanded on the internet. the more reduce on the
comun sales.

The system of sales of The gastronomy market

“Delicias vegetarinas la sales system is the most
ocasión” is the most traditional because the
comfortable because customer has to go to the
everything is done online store
 our payment systems is The payment systems is
Payment systems smaller than the other places bigger than the my
business.

The payment system of

“Delicias vegetarinas la
ocasión” is the newest The gastronomy market
because all the purchase is payment system is the
made online. oldest

The system of payments of The gastronomy market

“Delicias vegetarinas la payment system is more
ocasión” is more updated traditional than the
than that of gastromy market “Delicias Vegetarianas la
by paying online ocasión”

My publicity is more attractive The publicity is more

Advertising than the other places. affluent than the my place.

My advertising is the highest The advertising of the

propagation in the network. competition is the least
updated

My advertising is wider than The advertising of the

the competition competition is more
personalized than mine

The promotion is greater than The promotion the other

Promotion the competition because we places is more visible in the
have the social media platform store on streets than the
our place.

The promotion of “Delicias

vegetarinas la ocasión” is with the promotion of
more vision to the future. competition is more visible
by a type of market people
we want to reach

Our location is more amplify The location the other

Location than the other places.
the location of “Delicias
vegetarinas la ocasión” is
more outstanding than the
competition and with
place is more tangible than
the my business
the location of other places
is more limited than ours
because only the type of
possibilities of expanding to public that passes by or
the rest of the world because it talks about it is going to
is easier on the internet see it