SHRI KRISHAN INSTITUTE OF ENGINEERING & TECHNOLOGY,

KURUKSHETRA

CLASS TEST SHEET UNIT 1

Course Name : Marketing Management Class Test No.1

Course Code:BBA-211 Branch: BBA Semester:4

Faculty :SONAM

Unit/Title: 1/ Introduction to Marketing Management Date of Conduction:

Q1.What do you understand by ‘marketing concept’?Discuss the functions of marketing

management

Q2.Explain the concept of marketing mix taking an example of each from the product and
service marketing firms?

Q3. What do you understand by marketing management?Explain the its objectives?

 SHRI KRISHAN INSTITUTE OF ENGINEERING & TECHNOLOGY,
KURUKSHETRA

CLASS TEST SHEET UNIT 2

Course Name : Compiler Design Class Test No.1

Course Code:TCS-602 Branch: CSE Semester: 6

Faculty :Mr. ANUJ MEHTA

Unit/Title: 1/ Introduction to Compiler Date of Conduction:

Q1.Explain the process and factors affecting consumer behaviour.Why is it essential for marketer
to understand consumer behavior?

Q2.Write short note on role of information technology in marketing?

Q3. Explain the product mix in detail?

 SHRI KRISHAN INSTITUTE OF ENGINEERING & TECHNOLOGY,
KURUKSHETRA

CLASS TEST SHEET UNIT 3

Course Name : Compiler Design Class Test No.1

Course Code:TCS-602 Branch: CSE Semester: 6

Faculty :Mr. ANUJ MEHTA

Unit/Title: 1/ Introduction to Compiler Date of Conduction:

Q1. What do you mean by the life cycle of product?Elaborate the gradual stages in the life cycle
of a product?

Q2. What do you mean by product development? Explain the stages that come in process of
development for any new product?

Q3. Explain the various stages of new product development and its importance?
 SHRI KRISHAN INSTITUTE OF ENGINEERING & TECHNOLOGY,
KURUKSHETRA

CLASS TEST SHEET UNIT 4

Course Name : Compiler Design Class Test No.1

Course Code:TCS-602 Branch: CSE Semester: 6

Faculty :Mr. ANUJ MEHTA

Unit/Title: 1/ Introduction to Compiler Date of Conduction:

Q1. Q9.What is the objective of advertising?State the principle of advertising?

Q2.’Personal selling is not only salesmanship,but it is much more then that’’.comment and
explain the characteristics of personal selling?

Q3.Explain the following Terms in detail:

a)Direct Marketing.

b)Public Relations.