Sources

Vision of sustainable mobility Why Mobility 2020?

This brochure derives from original work by the

Mobility
Business Taskforce on Sustainable Consumption and
Production during 2006–2008, including: Consumer
Forum on Personal Mobility: Report of Findings
(Birmingham) (May 2007); Personal Mobility workshop:
Future Focus; and Mapping the Pathway to a Low “Give us some Low
Lower Realistic awareness
Cleaner air, Carbon Fleet. incentives not to
carbon choices Travel by of running
better use our cars
emissions car is the

2020
health so much.” costs
Good About the Taskforce default
intermodal The Business Taskforce on Sustainable Consumption option
links and Production was convened by Defra and DTI
(now BERR) to bring forward proposals on how to
help companies adopt more sustainable patterns of “I don’t think about
consumption and production (SCP) in ways that boost pollution at all when I
competitiveness and contribute to economic growth. “I would use the car am making transport
less if I could get a decisions.”
parking space at my

A rapid shift to low-carbon mobility

Taskforce Business Network partners local station.”
n University of Cambridge Programme for Industry

with in-reach technologies

Mobility n Business in the Community
to match n B
 usiness Council for Sustainable Development
personal United Kingdom High journey
values frequency with
Reduced n T he Prince of Wales’s Business & the Environment low occupancy
noise and Programme Purchase cost
Convenient, rates
urban considered the
affordable most significant
blight “My car is my
travel Secure, Mobility 2020 has been developed with input from the
outlay independence.
comfortable Sustainable Development Commission.
I do what I want,
public when I want.”
transport

Personal mobility needs to be The Business Taskforce on Sustainable
Consumption and Production – set up in
built on the pillars of efficiency, 2006 as part of a government drive to
affordability and convenience. boost competitiveness in a sustainable
With a new approach, a 60% cut way – has consulted business, industry
and the public to shape a vision of
in car-related carbon emissions
personal mobility.
could be achieved by 2020.
The vision anticipates the creation of a
separate – and incentivised – market for
Stabilising CO2 emissions
Gigatonnes of CO2 equivalent per annum more efficient cars in which, by 2020,
100 the car will be an integral part of travel
90 choices. The technologies are there, or
80
within reach, and would allow a rapid
70
A new engineering space
A typical family car emits around 200g of CO2 per
km; a smaller car around 130g. Using existing
technologies, the industry could reduce these
figures to 130g/km and 80g/km. Easy wins for the
industry include more efficient tyres/wheels, low
friction oils, fewer extras and smaller fuel tanks.
More radical redesign might involve photovoltaic
panels to power cooling systems; waste reheat
recovery; greater use of lightweight materials and
a smart dashboard indicating CO2 emissions in
real time. The technology is already here.
Today, the car is at the heart Transport emissions on the increase
research in Birmingham in May 2007
revealed scepticism and apathy among
of personal mobility, offering million tonnes carbon
consumers: “We’re such a small country
60
us independence and our … what difference is it going to make?”,
50
own space – at the price of 40
Energy “look at China” and “everyone is talking
Transport about climate change, but we don’t really
congestion, pollutants and a 30 Industry
Credits care”. If the environmental performance
Direction: Anne Weir
rising contribution to climate 20 Residential
of cars matters, they say, it’s down to the
Writing: Betzy Dinesen change. Can we do things better? 10 government and the motor industry to
Services sort it out.
Design: www.redletterdesign.co.uk
1990 1995 2000 2005 2010 2015 There is impressive innovation in the
Print: Scanplus The car-centred system of personal
Transport is the only major sector of the economy where CO2 industry, but it is linked to individual
mobility we find across the UK reflects emissions are continuing to rise.
products and brands, not a system-wide
the aspirations of owners and the success Source: ENERGY WHITE PAPER (DTI 2007)

shift to low-carbon mobility. solution. What is needed is vision. n

60 of the automotive industry. The industry
50 represents over 5% of the UK economy, but by the increase in mass. Heavier high-
40 If we go on as we are, road transport
at 15% of the country’s carbon emissions specification cars are also a growth area Attitudinal statements
30
emissions will continue to rise – but they for the industry, while finance packages
Birmingham Forum, May 2007
20 it is simply not sustainable.
10 don’t have to. There is a real potential for encourage buyers to trade up to larger
emissions savings. If vehicle efficiency is And transport is the only major sector of
2000 2010 2020 2030 2040 2050 Images courtesy of: Corus (diagram of car of the future); models. Meanwhile technologies that
doubled in this new parallel market, and the economy which – because of growth
Norman Dinesen (BedZED); LCR/Eddie Macdonald (St Pancras Station); might improve efficiency are sometimes
Key – will not contribute to CO2 reductions.
n Business as usual n 550ppm CO2e n 450ppm CO2e if consumers can chose from a range of Smartcar; Toyota, GB; South Yorkshire Passenger Transport Executive left on the shelf.
While the energy sector is likely to achieve
72% 63%
ppm = parts per million CO2e = carbon dioxide equivalent travel options that make the best use of (YourNextBus); Zipcar.
cars, then CO2 emissions per km could be promising cuts in the period 2005–2015 Consumers are generally unaware of the
The Stern Review on the Economics of Climate Change (HM
Treasury, 2006) spells out the consequences of a failure to act. and industry as a whole will make more true cost of running a vehicle. The cost, “I would reduce car use but “Car driving can
reduced by 60% by 2020. there are no alternatives.” be stressful.”
Early action is essential to avoid the economic/social disruption For further information contact: modest reductions, transport is showing a they believe, lies in the purchase price,
arising from severe climate change, and stabilising at 550ppm or
below requires strong action – the next decade will be crucial. A parallel market for Mobility 2020 is a shift from individually owned cars The Business Taskforce on Sustainable Consumption and Production steady rise. so they are more likely to make frequent
This carbon-conscious future offers an to bundled services offering access to University of Cambridge Programme for Industry journeys with a half-empty car. And
Consumer behaviour, manufacturing
attractive space for enterprise. In the new cars and integrated travel – and the new 1 Trumpington Street because they have a car, they use it: it’s
Cambridge, CB2 1QA developments and government policy have
market, cars are still on the roads but product/service mix spawns business the default option.
led to the present profligate system. Cars
46% 25%
are twice as efficient, with many of them opportunities. In this vision of personal Tel:+44 (0) 1223 342100
are getting bigger as they are engineered This is matched by a failure to understand
rented (through car clubs) or shared for mobility, producers, the public and the Email: scptaskforce@cpi.cam.ac.uk The UK Government’s Business Taskforce on for performance and comfort, so the the environmental costs. Sometimes the “I never use the bus.” “I’m trying to use the
www.cpi.cam.ac.uk/scptaskforce
the journey (through car pools). There planet are all winners. n
Sustainable Consumption and Production efficiency improvements have been offset right information is lacking. Consumer car less.”
 Sources

Vision of sustainable mobility Why Mobility 2020?

This brochure derives from original work by the

Mobility
Business Taskforce on Sustainable Consumption and
Production during 2006–2008, including: Consumer
Forum on Personal Mobility: Report of Findings
(Birmingham) (May 2007); Personal Mobility workshop:
Future Focus; and Mapping the Pathway to a Low “Give us some Low
Lower Realistic awareness
Cleaner air, Carbon Fleet. incentives not to
carbon choices Travel by of running
better use our cars
emissions car is the

2020
health so much.” costs
Good About the Taskforce default
intermodal The Business Taskforce on Sustainable Consumption option
links and Production was convened by Defra and DTI
(now BERR) to bring forward proposals on how to
help companies adopt more sustainable patterns of “I don’t think about
consumption and production (SCP) in ways that boost pollution at all when I
competitiveness and contribute to economic growth. “I would use the car am making transport
less if I could get a decisions.”
parking space at my

A rapid shift to low-carbon mobility

Taskforce Business Network partners local station.”
n University of Cambridge Programme for Industry

with in-reach technologies

Mobility n Business in the Community
to match n B
 usiness Council for Sustainable Development
personal United Kingdom High journey
values frequency with
Reduced n T he Prince of Wales’s Business & the Environment low occupancy
noise and Programme Purchase cost
Convenient, rates
urban considered the
affordable most significant
blight “My car is my
travel Secure, Mobility 2020 has been developed with input from the
outlay independence.
comfortable Sustainable Development Commission.
I do what I want,
public when I want.”
transport

Personal mobility needs to be The Business Taskforce on Sustainable
Consumption and Production – set up in
built on the pillars of efficiency, 2006 as part of a government drive to
affordability and convenience. boost competitiveness in a sustainable
With a new approach, a 60% cut way – has consulted business, industry
and the public to shape a vision of
in car-related carbon emissions
personal mobility.
could be achieved by 2020.
The vision anticipates the creation of a
separate – and incentivised – market for
Stabilising CO2 emissions
Gigatonnes of CO2 equivalent per annum more efficient cars in which, by 2020,
100 the car will be an integral part of travel
90 choices. The technologies are there, or
80
within reach, and would allow a rapid
70
A new engineering space
A typical family car emits around 200g of CO2 per
km; a smaller car around 130g. Using existing
technologies, the industry could reduce these
figures to 130g/km and 80g/km. Easy wins for the
industry include more efficient tyres/wheels, low
friction oils, fewer extras and smaller fuel tanks.
More radical redesign might involve photovoltaic
panels to power cooling systems; waste reheat
recovery; greater use of lightweight materials and
a smart dashboard indicating CO2 emissions in
real time. The technology is already here.
Today, the car is at the heart Transport emissions on the increase
research in Birmingham in May 2007
revealed scepticism and apathy among
of personal mobility, offering million tonnes carbon
consumers: “We’re such a small country
60
us independence and our … what difference is it going to make?”,
50
own space – at the price of 40
Energy “look at China” and “everyone is talking
Transport about climate change, but we don’t really
congestion, pollutants and a 30 Industry
Credits care”. If the environmental performance
Direction: Anne Weir
rising contribution to climate 20 Residential
of cars matters, they say, it’s down to the
Writing: Betzy Dinesen change. Can we do things better? 10 government and the motor industry to
Services sort it out.
Design: www.redletterdesign.co.uk
1990 1995 2000 2005 2010 2015 There is impressive innovation in the
Print: Scanplus The car-centred system of personal
Transport is the only major sector of the economy where CO2 industry, but it is linked to individual
mobility we find across the UK reflects emissions are continuing to rise.
products and brands, not a system-wide
the aspirations of owners and the success Source: ENERGY WHITE PAPER (DTI 2007)

shift to low-carbon mobility. solution. What is needed is vision. n

60 of the automotive industry. The industry
50 represents over 5% of the UK economy, but by the increase in mass. Heavier high-
40 If we go on as we are, road transport
at 15% of the country’s carbon emissions specification cars are also a growth area Attitudinal statements
30
emissions will continue to rise – but they for the industry, while finance packages
Birmingham Forum, May 2007
20 it is simply not sustainable.
10 don’t have to. There is a real potential for encourage buyers to trade up to larger
emissions savings. If vehicle efficiency is And transport is the only major sector of
2000 2010 2020 2030 2040 2050 Images courtesy of: Corus (diagram of car of the future); models. Meanwhile technologies that
doubled in this new parallel market, and the economy which – because of growth
Norman Dinesen (BedZED); LCR/Eddie Macdonald (St Pancras Station); might improve efficiency are sometimes
Key – will not contribute to CO2 reductions.
n Business as usual n 550ppm CO2e n 450ppm CO2e if consumers can chose from a range of Smartcar; Toyota, GB; South Yorkshire Passenger Transport Executive left on the shelf.
While the energy sector is likely to achieve
72% 63%
ppm = parts per million CO2e = carbon dioxide equivalent travel options that make the best use of (YourNextBus); Zipcar.
cars, then CO2 emissions per km could be promising cuts in the period 2005–2015 Consumers are generally unaware of the
The Stern Review on the Economics of Climate Change (HM
Treasury, 2006) spells out the consequences of a failure to act. and industry as a whole will make more true cost of running a vehicle. The cost, “I would reduce car use but “Car driving can
reduced by 60% by 2020. there are no alternatives.” be stressful.”
Early action is essential to avoid the economic/social disruption For further information contact: modest reductions, transport is showing a they believe, lies in the purchase price,
arising from severe climate change, and stabilising at 550ppm or
below requires strong action – the next decade will be crucial. A parallel market for Mobility 2020 is a shift from individually owned cars The Business Taskforce on Sustainable Consumption and Production steady rise. so they are more likely to make frequent
This carbon-conscious future offers an to bundled services offering access to University of Cambridge Programme for Industry journeys with a half-empty car. And
Consumer behaviour, manufacturing
attractive space for enterprise. In the new cars and integrated travel – and the new 1 Trumpington Street because they have a car, they use it: it’s
Cambridge, CB2 1QA developments and government policy have
market, cars are still on the roads but product/service mix spawns business the default option.
led to the present profligate system. Cars
46% 25%
are twice as efficient, with many of them opportunities. In this vision of personal Tel:+44 (0) 1223 342100
are getting bigger as they are engineered This is matched by a failure to understand
rented (through car clubs) or shared for mobility, producers, the public and the Email: scptaskforce@cpi.cam.ac.uk The UK Government’s Business Taskforce on for performance and comfort, so the the environmental costs. Sometimes the “I never use the bus.” “I’m trying to use the
www.cpi.cam.ac.uk/scptaskforce
the journey (through car pools). There planet are all winners. n
Sustainable Consumption and Production efficiency improvements have been offset right information is lacking. Consumer car less.”
 Sources

Vision of sustainable mobility Why Mobility 2020?

This brochure derives from original work by the

Mobility
Business Taskforce on Sustainable Consumption and
Production during 2006–2008, including: Consumer
Forum on Personal Mobility: Report of Findings
(Birmingham) (May 2007); Personal Mobility workshop:
Future Focus; and Mapping the Pathway to a Low “Give us some Low
Lower Realistic awareness
Cleaner air, Carbon Fleet. incentives not to
carbon choices Travel by of running
better use our cars
emissions car is the

2020
health so much.” costs
Good About the Taskforce default
intermodal The Business Taskforce on Sustainable Consumption option
links and Production was convened by Defra and DTI
(now BERR) to bring forward proposals on how to
help companies adopt more sustainable patterns of “I don’t think about
consumption and production (SCP) in ways that boost pollution at all when I
competitiveness and contribute to economic growth. “I would use the car am making transport
less if I could get a decisions.”
parking space at my

A rapid shift to low-carbon mobility

Taskforce Business Network partners local station.”
n University of Cambridge Programme for Industry

with in-reach technologies

Mobility n Business in the Community
to match n B
 usiness Council for Sustainable Development
personal United Kingdom High journey
values frequency with
Reduced n T he Prince of Wales’s Business & the Environment low occupancy
noise and Programme Purchase cost
Convenient, rates
urban considered the
affordable most significant
blight “My car is my
travel Secure, Mobility 2020 has been developed with input from the
outlay independence.
comfortable Sustainable Development Commission.
I do what I want,
public when I want.”
transport

Personal mobility needs to be The Business Taskforce on Sustainable
Consumption and Production – set up in
built on the pillars of efficiency, 2006 as part of a government drive to
affordability and convenience. boost competitiveness in a sustainable
With a new approach, a 60% cut way – has consulted business, industry
and the public to shape a vision of
in car-related carbon emissions
personal mobility.
could be achieved by 2020.
The vision anticipates the creation of a
separate – and incentivised – market for
Stabilising CO2 emissions
Gigatonnes of CO2 equivalent per annum more efficient cars in which, by 2020,
100 the car will be an integral part of travel
90 choices. The technologies are there, or
80
within reach, and would allow a rapid
70
A new engineering space
A typical family car emits around 200g of CO2 per
km; a smaller car around 130g. Using existing
technologies, the industry could reduce these
figures to 130g/km and 80g/km. Easy wins for the
industry include more efficient tyres/wheels, low
friction oils, fewer extras and smaller fuel tanks.
More radical redesign might involve photovoltaic
panels to power cooling systems; waste reheat
recovery; greater use of lightweight materials and
a smart dashboard indicating CO2 emissions in
real time. The technology is already here.
Today, the car is at the heart Transport emissions on the increase
research in Birmingham in May 2007
revealed scepticism and apathy among
of personal mobility, offering million tonnes carbon
consumers: “We’re such a small country
60
us independence and our … what difference is it going to make?”,
50
own space – at the price of 40
Energy “look at China” and “everyone is talking
Transport about climate change, but we don’t really
congestion, pollutants and a 30 Industry
Credits care”. If the environmental performance
Direction: Anne Weir
rising contribution to climate 20 Residential
of cars matters, they say, it’s down to the
Writing: Betzy Dinesen change. Can we do things better? 10 government and the motor industry to
Services sort it out.
Design: www.redletterdesign.co.uk
1990 1995 2000 2005 2010 2015 There is impressive innovation in the
Print: Scanplus The car-centred system of personal
Transport is the only major sector of the economy where CO2 industry, but it is linked to individual
mobility we find across the UK reflects emissions are continuing to rise.
products and brands, not a system-wide
the aspirations of owners and the success Source: ENERGY WHITE PAPER (DTI 2007)

shift to low-carbon mobility. solution. What is needed is vision. n

60 of the automotive industry. The industry
50 represents over 5% of the UK economy, but by the increase in mass. Heavier high-
40 If we go on as we are, road transport
at 15% of the country’s carbon emissions specification cars are also a growth area Attitudinal statements
30
emissions will continue to rise – but they for the industry, while finance packages
Birmingham Forum, May 2007
20 it is simply not sustainable.
10 don’t have to. There is a real potential for encourage buyers to trade up to larger
emissions savings. If vehicle efficiency is And transport is the only major sector of
2000 2010 2020 2030 2040 2050 Images courtesy of: Corus (diagram of car of the future); models. Meanwhile technologies that
doubled in this new parallel market, and the economy which – because of growth
Norman Dinesen (BedZED); LCR/Eddie Macdonald (St Pancras Station); might improve efficiency are sometimes
Key – will not contribute to CO2 reductions.
n Business as usual n 550ppm CO2e n 450ppm CO2e if consumers can chose from a range of Smartcar; Toyota, GB; South Yorkshire Passenger Transport Executive left on the shelf.
While the energy sector is likely to achieve
72% 63%
ppm = parts per million CO2e = carbon dioxide equivalent travel options that make the best use of (YourNextBus); Zipcar.
cars, then CO2 emissions per km could be promising cuts in the period 2005–2015 Consumers are generally unaware of the
The Stern Review on the Economics of Climate Change (HM
Treasury, 2006) spells out the consequences of a failure to act. and industry as a whole will make more true cost of running a vehicle. The cost, “I would reduce car use but “Car driving can
reduced by 60% by 2020. there are no alternatives.” be stressful.”
Early action is essential to avoid the economic/social disruption For further information contact: modest reductions, transport is showing a they believe, lies in the purchase price,
arising from severe climate change, and stabilising at 550ppm or
below requires strong action – the next decade will be crucial. A parallel market for Mobility 2020 is a shift from individually owned cars The Business Taskforce on Sustainable Consumption and Production steady rise. so they are more likely to make frequent
This carbon-conscious future offers an to bundled services offering access to University of Cambridge Programme for Industry journeys with a half-empty car. And
Consumer behaviour, manufacturing
attractive space for enterprise. In the new cars and integrated travel – and the new 1 Trumpington Street because they have a car, they use it: it’s
Cambridge, CB2 1QA developments and government policy have
market, cars are still on the roads but product/service mix spawns business the default option.
led to the present profligate system. Cars
46% 25%
are twice as efficient, with many of them opportunities. In this vision of personal Tel:+44 (0) 1223 342100
are getting bigger as they are engineered This is matched by a failure to understand
rented (through car clubs) or shared for mobility, producers, the public and the Email: scptaskforce@cpi.cam.ac.uk The UK Government’s Business Taskforce on for performance and comfort, so the the environmental costs. Sometimes the “I never use the bus.” “I’m trying to use the
www.cpi.cam.ac.uk/scptaskforce
the journey (through car pools). There planet are all winners. n
Sustainable Consumption and Production efficiency improvements have been offset right information is lacking. Consumer car less.”
An integrated solution
Different generations have
different needs. And weekend
travel needs are not the same as
weekday routines. Young and old,
singles and families, city folk and
rural dwellers – all need a reliable
integrated transport solution.
A raft of influences determines our
travel decisions. One powerful force is
emotional need (empowerment, pride in
car ownership); another is the practical
requirement for travel that is convenient,
comfortable and reliable. Cost can be
important to consumers, while the
underlying infrastructure plays a role
through incentives and taxes and the
road/rail network. And finally we may have
choices as to whether and how to travel,
with options such as home-working, online
shopping, car clubs and greener cars.
To serve the Mobility 2020 market, providers
need to understand this complex web of
influences. Up to now, the car has dictated
mobility, but we can expect the future to look
electronics, business models are being
transformed, as products and services are
packaged together in new ways: hybrid
mobile phones or PCs used for viral
advertising.
New practices are also emerging in personal
mobility. ‘Pay as you go’ insurance (PAYG) is
attractive to car owners who don’t use their
cars often. Lift share schemes and car clubs
are gaining ground, offering the consumer
easy access to a car suitable for their specific
journey needs.
Mobility no longer operates in a silo. Its
boundaries are being redefined, as electronic
and engineering technologies offer new
partnerships a way forward. A single smart
card – issued in partnership – could cover
travel options across different modes and
include parking, public transport cycle access
and car clubs. Other industries could be
directly involved, with finance and insurance
– perhaps even leisure – bundling their offers
into personal mobility products.
There are barriers to change, but once
they are overcome, a more integrated
mobility map will allow easier, healthier,
A catalyst for change Defining the standard for Mobility 2020 A new business platform
Car clubs
More carrot than stick: the 4-Es A hidden revolution is on the way. Innovations are not lacking in need new products to meet our changing everything to play for, but the traditional
approach – engage, exemplify, Reaching the standard for Mobility 2020 needs: communication, geospatial and real- British strength of design excellence will
Car clubs provide an easy-to-use car hire service. encourage, enable – will offer strong Elegant forms, both familiar and transport and travel, but the time information tools presented in user- serve us well. For the automotive supply
Members pay a small joining fee and annual direction in the journey to Mobility evolutionary, could conceal technologies sector can also learn from other
2008 200
friendly products, inside and outside the chains, there will be opportunities in
insurance, which entitles them to use any of the 2020. Stakeholders from different
cars in the fleet. Cars are left parked in numerous sectors and travel modes will be
that help to cut carbon emissions – grams CO2
industries. It may take a light bulb car. A single smart card to cover all our the drive to meet the new standard and
A large family car emits, on average, travel, with optional add-ons, perhaps for accreditation. And many activities will
locations around the city and can be booked online encouraged to build new alliances and a formal standard would recognise emissions per
kilometre
moment to join up the new and leisure or health products. Loans, leasing need to be joined up to exploit the business
or by phone. to help realise a low-carbon, user- around 200g/km – way off the Mobility
and reward the carbon-efficient cars 2020 target of 80g/km. A very small impending technologies to form an and insurance fine-tuned for the opportunities.
The member opens the car with a smart card, keys friendly mobility system.
in the pin number – and drives off. The member is of the future. A segment car (1.4 hdi) emits around integrated mobility system. Mobility 2020 market.
109g/km, while a small to medium The benefits of Mobility 2020 will be there
charged for the period chosen: an hour, two hours,
C segment car (1.6hdi) emits 120g/km. Exciting times lie ahead. The new standard for all: dramatically lower CO2 emissions,
a day. The club looks after fuel and maintenance, There are numerous technologies – emerging, shelved The Mobility 2020 way of life will reflect
may level the playing field in some areas, better public health and an improved quality
so it’s car ownership without the hassle. or within reach – that could transform the way cars the shifts in the way we travel. In this
leading to a dynamic market. There is of travel. n
Car clubs are ideal for drivers with low car use. are engineered. The Taskforce has explored principles future, more collaborative era, we will
There are benefits for two-car households as which could lead to a standard for carbon-efficient
well – if only a small car is needed in the week, a cars. The standard would be accessible to all and
2013
second, larger car can be booked for the weekend. ensure that efficiency is radically improved: the target Aerodynamic Links have already emerged between Lowering car ownership The Prius hybrid
optimisation different sectors, with new product and Car leasing and car clubs are attractive to The Toyota Prius is a hybrid car
Car clubs are already popular in America and is to double the efficiency of the cars on the road in
Simple technology changes would enable 1.99g service offers for commuters and other city dwellers who want to avoid the hassle running on petrol and electric power.
Europe and are taking off in the UK. Combined with 2007. Prescription will be avoided so that cars are
significant savings on CO2 emissions – the It has regenerative braking, allowing
a radical standard for vehicle efficiency, car clubs assessed on their performance, not on the technology travellers. By 2020 we can expect a far and worry of car ownership. Over a two-
diagram below shows saving per km for Micro hybrid
(stop/start) stronger network of offers to bring about year period, according to London car club kinetic energy to be used to reduce
could play a key part in Mobility 2020. used or design adopted. each modification. Technologies are already
2.92g consumer-friendly, responsible mobility. Streetcar, membership has led to around wear and tear on the brake pads.
on the shelf and would cut emissions from Originally launched in 1997, it has
A revolution inside 1,200 cars being taken off the road, while
A segment cars to below 80g/km. since been redesigned with more
Zipcar claims that each of its cars replaces
Cars of the future won’t necessarily look very YourNextBus
15 privately owned vehicles. efficient models. It is exempt from Green commuting
different, although more radical types such as hybrids Telecoms and transport are natural
London’s congestion charge – just Enlightened employers are already
may become more common. Existing brands may partners, as the experience of Travel South
one example of the government promoting more sustainable ways
offer a revolution inside, helping the industry to Eco wheels/ Yorkshire shows. Using ‘YourNextBus’,
Aluminium incentives it has received around of commuting. In Sandwich, Kent,
deliver green solutions by 2020, emitting 80g of CO2 bonnet tyres travellers can receive real-time information
the world. pharmaceutical company Pfizer is paying
per km, or thereabouts, as against 200g/km from the 0.24g 4.14g on when the bus is due, via text message,
its employees £2 a day not to drive to
WAP or the internet.

Prius image supplied by Toyota GB

different. In other industries, such as low-carbon travel. n more polluting cars of today. work, while in Edinburgh, the Royal Bank
The Business Taskforce has developed With a more educated public, consumer demand
of Scotland is facilitating tax-friendly
Leadership Group will start to pull through the new products. New
a road map to trigger change and products and services must be delivered at a
There are no plans to make the standard compulsory, schemes for staff to buy season tickets
For further information contact: but the existence of a standard will encourage the Redesign for Intermodal transport or even bicycles. And insurance company
Convenience
Reliability Incentives Taxes guide us to Mobility 2020. SCP Taskforce Secretariat pace that matches rising consumer expectation. development of the growing Mobility 2020 market.
10% lower CD Intermodal journey planners Unum Provident offers incentives (such as
Comfort Value for Demand and market offerings have to be kept Full hybrid 2.86g (IJPs) allow travellers to plan their
University of Cambridge Programme for Industry Green credentials will come to be preferred over top time off) to employees who walk or cycle
money
Decision The road map deploys four strands: engage, in synch. But with increasing investment in 9.65g Automated journey across more than one mode to work. Green travel policies are often
Perception 1 Trumpington Street speeds, acceleration and luxury items, all of which
not to travel Car industry exemplify, encourage and enable. New value 6 speed manual of transport. Advanced systems
of cost Cambridge, CB2 1QA, UK infrastructure, the new product/service mix can detract from efficient performance, as the metrics of Gearing/ cheaper than providing car parks –
chains are likely to emerge as the mobility Tel:+44 (0) 1223 342100 be a reality. ecu tune 3.63g Key incorporate real-time and far cheaper than building
Health the new standard will show. ecu = electronic control unit
system reshapes itself. 5.45g information new roads.
and safety Email: scptaskforce@cpi.cam.ac.uk CD = coefficient of drag
Next steps Criteria for a future standard are being discussed.
into their
Access
Engage, exemplify www.cpi.cam.ac.uk/scptaskforce computations,
to travel The Taskforce concludes its work during 2008 They include emissions of not more than 80g/km, a
Cost information Industry and the public need to work together capturing
2020
but is recruiting a leadership group – from across maximum speed of 75mph, dashboard information on
to achieve a low-carbon future. Business Maintaining incidents as they
Practicality business and industry – to take the Mobility fuel consumption, CO2 emissions and journey costs, Cost-effective Efficient
Customer Regenerative ambient temp happen. German
Infrastructure stakeholders from travel and transport, financial, Examples of innovative practices will have 2020 goals forward. The group will guide Further changes, lightweight cooling path
requirement declared embodied energy of the vehicle and efficient braking for functional software company
retail and electronics services, together with the an impact in themselves and inspire others materials design
business and government in implementing the route-planning technology. The debate is on. using ‘near reach’ fluids
Mentz Datenverarbeitung,
motor industry itself, will play a powerful part. to follow. Companies renewing their car fleet Mobility 2020 vision, including the accreditation technologies, would
which offers innovative transport
Social status Private sector employers are in a position to will be able to help by choosing lower-carbon of vehicles that meet the radical green standards The standard should be clear and accreditation take the C segment car
Real-time Guidance
Car leasing solutions in this fast-moving
influence the commuting options and business models that meet a future Mobility 2020 vehicle and will have a strong impact on the new market stringent, avoiding greenwash and unrealistic claims to below 80g/km. monitoring electronics
Telematics field, developed the IJP for
travel of their workforce and have a significant standard (see opposite). If car hire and car of CO2 on for efficient
for cars. as to what is green, and hastening the pace of change Transport for London.
dashboard driving
It’s normal contribution to make. clubs meeting the standard take off, success towards essential carbon reductions.
to have a car Car club The four strands of activity – engaging,
will breed success.
Central government – through its various exemplifying, encouraging and enabling – will Credits for low-carbon use
Emotional Personal Insurance as Green transport
departments and agencies – and the major Encourage, enable create business opportunities in a dynamic To encourage uptake of accredited cars, a reward you go at BedZED
need choices
urban authorities of local government need Encouragement to manufacturers and owners system could be created. Transferable rewards could
80
market and provide a catalyst for change. n ‘Pay as you drive’ insurance The BedZED housing estate in south
Personal Public to be engaged in the task. And the response will be crucial. The approach is more carrot than be applied to the whole range of green travel. Points
security transport is a new way to insure a car, London takes a comprehensive approach
of the public will be key to success. Motoring stick and government can help catalyse the new gained from the purchase of a car meeting the grams CO2 designed for people who don’t drive much. to its ‘zero fossil energy’ goals. A green
emissions per
and passenger organisations, campaigning and market through standards and accreditation for standard, reduction in mileage or the use of bicycles kilometre A GPS device is fitted discreetly to the transport plan for residents includes a car
Sense of community groups will want to come on-side. carbon-reducing products and services, a fiscal could be used to fund an attractive purchase. If new car. Journey data is transmitted back to pool of electric cars. Charging points for
empowerment Cycling the insurance company which bills its the cars take energy from south-facing
The media will have an influential role in regime to stimulate take-up, incentives and tax alliances are forged, the benefits accrued could be
Enjoyment Walking customers monthly. photovoltaic panels.
of driving Behavioural factors are central to shaping attitudes. relief, and support for R&D. spent in a different industry, such as leisure. n
the personal mobility system
An integrated solution
Different generations have
different needs. And weekend
travel needs are not the same as
weekday routines. Young and old,
singles and families, city folk and
rural dwellers – all need a reliable
integrated transport solution.
A raft of influences determines our
travel decisions. One powerful force is
emotional need (empowerment, pride in
car ownership); another is the practical
requirement for travel that is convenient,
comfortable and reliable. Cost can be
important to consumers, while the
underlying infrastructure plays a role
through incentives and taxes and the
road/rail network. And finally we may have
choices as to whether and how to travel,
with options such as home-working, online
shopping, car clubs and greener cars.
To serve the Mobility 2020 market, providers
need to understand this complex web of
influences. Up to now, the car has dictated
mobility, but we can expect the future to look
electronics, business models are being
transformed, as products and services are
packaged together in new ways: hybrid
mobile phones or PCs used for viral
advertising.
New practices are also emerging in personal
mobility. ‘Pay as you go’ insurance (PAYG) is
attractive to car owners who don’t use their
cars often. Lift share schemes and car clubs
are gaining ground, offering the consumer
easy access to a car suitable for their specific
journey needs.
Mobility no longer operates in a silo. Its
boundaries are being redefined, as electronic
and engineering technologies offer new
partnerships a way forward. A single smart
card – issued in partnership – could cover
travel options across different modes and
include parking, public transport cycle access
and car clubs. Other industries could be
directly involved, with finance and insurance
– perhaps even leisure – bundling their offers
into personal mobility products.
There are barriers to change, but once
they are overcome, a more integrated
mobility map will allow easier, healthier,
A catalyst for change Defining the standard for Mobility 2020 A new business platform
Car clubs
More carrot than stick: the 4-Es A hidden revolution is on the way. Innovations are not lacking in need new products to meet our changing everything to play for, but the traditional
approach – engage, exemplify, Reaching the standard for Mobility 2020 needs: communication, geospatial and real- British strength of design excellence will
Car clubs provide an easy-to-use car hire service. encourage, enable – will offer strong Elegant forms, both familiar and transport and travel, but the time information tools presented in user- serve us well. For the automotive supply
Members pay a small joining fee and annual direction in the journey to Mobility evolutionary, could conceal technologies sector can also learn from other
2008 200
friendly products, inside and outside the chains, there will be opportunities in
insurance, which entitles them to use any of the 2020. Stakeholders from different
cars in the fleet. Cars are left parked in numerous sectors and travel modes will be
that help to cut carbon emissions – grams CO2
industries. It may take a light bulb car. A single smart card to cover all our the drive to meet the new standard and
A large family car emits, on average, travel, with optional add-ons, perhaps for accreditation. And many activities will
locations around the city and can be booked online encouraged to build new alliances and a formal standard would recognise emissions per
kilometre
moment to join up the new and leisure or health products. Loans, leasing need to be joined up to exploit the business
or by phone. to help realise a low-carbon, user- around 200g/km – way off the Mobility
and reward the carbon-efficient cars 2020 target of 80g/km. A very small impending technologies to form an and insurance fine-tuned for the opportunities.
The member opens the car with a smart card, keys friendly mobility system.
in the pin number – and drives off. The member is of the future. A segment car (1.4 hdi) emits around integrated mobility system. Mobility 2020 market.
109g/km, while a small to medium The benefits of Mobility 2020 will be there
charged for the period chosen: an hour, two hours,
C segment car (1.6hdi) emits 120g/km. Exciting times lie ahead. The new standard for all: dramatically lower CO2 emissions,
a day. The club looks after fuel and maintenance, There are numerous technologies – emerging, shelved The Mobility 2020 way of life will reflect
may level the playing field in some areas, better public health and an improved quality
so it’s car ownership without the hassle. or within reach – that could transform the way cars the shifts in the way we travel. In this
leading to a dynamic market. There is of travel. n
Car clubs are ideal for drivers with low car use. are engineered. The Taskforce has explored principles future, more collaborative era, we will
There are benefits for two-car households as which could lead to a standard for carbon-efficient
well – if only a small car is needed in the week, a cars. The standard would be accessible to all and
2013
second, larger car can be booked for the weekend. ensure that efficiency is radically improved: the target Aerodynamic Links have already emerged between Lowering car ownership The Prius hybrid
optimisation different sectors, with new product and Car leasing and car clubs are attractive to The Toyota Prius is a hybrid car
Car clubs are already popular in America and is to double the efficiency of the cars on the road in
Simple technology changes would enable 1.99g service offers for commuters and other city dwellers who want to avoid the hassle running on petrol and electric power.
Europe and are taking off in the UK. Combined with 2007. Prescription will be avoided so that cars are
significant savings on CO2 emissions – the It has regenerative braking, allowing
a radical standard for vehicle efficiency, car clubs assessed on their performance, not on the technology travellers. By 2020 we can expect a far and worry of car ownership. Over a two-
diagram below shows saving per km for Micro hybrid
(stop/start) stronger network of offers to bring about year period, according to London car club kinetic energy to be used to reduce
could play a key part in Mobility 2020. used or design adopted. each modification. Technologies are already
2.92g consumer-friendly, responsible mobility. Streetcar, membership has led to around wear and tear on the brake pads.
on the shelf and would cut emissions from Originally launched in 1997, it has
A revolution inside 1,200 cars being taken off the road, while
A segment cars to below 80g/km. since been redesigned with more
Zipcar claims that each of its cars replaces
Cars of the future won’t necessarily look very YourNextBus
15 privately owned vehicles. efficient models. It is exempt from Green commuting
different, although more radical types such as hybrids Telecoms and transport are natural
London’s congestion charge – just Enlightened employers are already
may become more common. Existing brands may partners, as the experience of Travel South
one example of the government promoting more sustainable ways
offer a revolution inside, helping the industry to Eco wheels/ Yorkshire shows. Using ‘YourNextBus’,
Aluminium incentives it has received around of commuting. In Sandwich, Kent,
deliver green solutions by 2020, emitting 80g of CO2 bonnet tyres travellers can receive real-time information
the world. pharmaceutical company Pfizer is paying
per km, or thereabouts, as against 200g/km from the 0.24g 4.14g on when the bus is due, via text message,
its employees £2 a day not to drive to
WAP or the internet.

Prius image supplied by Toyota GB

different. In other industries, such as low-carbon travel. n more polluting cars of today. work, while in Edinburgh, the Royal Bank
The Business Taskforce has developed With a more educated public, consumer demand
of Scotland is facilitating tax-friendly
Leadership Group will start to pull through the new products. New
a road map to trigger change and products and services must be delivered at a
There are no plans to make the standard compulsory, schemes for staff to buy season tickets
For further information contact: but the existence of a standard will encourage the Redesign for Intermodal transport or even bicycles. And insurance company
Convenience
Reliability Incentives Taxes guide us to Mobility 2020. SCP Taskforce Secretariat pace that matches rising consumer expectation. development of the growing Mobility 2020 market.
10% lower CD Intermodal journey planners Unum Provident offers incentives (such as
Comfort Value for Demand and market offerings have to be kept Full hybrid 2.86g (IJPs) allow travellers to plan their
University of Cambridge Programme for Industry Green credentials will come to be preferred over top time off) to employees who walk or cycle
money
Decision The road map deploys four strands: engage, in synch. But with increasing investment in 9.65g Automated journey across more than one mode to work. Green travel policies are often
Perception 1 Trumpington Street speeds, acceleration and luxury items, all of which
not to travel Car industry exemplify, encourage and enable. New value 6 speed manual of transport. Advanced systems
of cost Cambridge, CB2 1QA, UK infrastructure, the new product/service mix can detract from efficient performance, as the metrics of Gearing/ cheaper than providing car parks –
chains are likely to emerge as the mobility Tel:+44 (0) 1223 342100 be a reality. ecu tune 3.63g Key incorporate real-time and far cheaper than building
Health the new standard will show. ecu = electronic control unit
system reshapes itself. 5.45g information new roads.
and safety Email: scptaskforce@cpi.cam.ac.uk CD = coefficient of drag
Next steps Criteria for a future standard are being discussed.
into their
Access
Engage, exemplify www.cpi.cam.ac.uk/scptaskforce computations,
to travel The Taskforce concludes its work during 2008 They include emissions of not more than 80g/km, a
Cost information Industry and the public need to work together capturing
2020
but is recruiting a leadership group – from across maximum speed of 75mph, dashboard information on
to achieve a low-carbon future. Business Maintaining incidents as they
Practicality business and industry – to take the Mobility fuel consumption, CO2 emissions and journey costs, Cost-effective Efficient
Customer Regenerative ambient temp happen. German
Infrastructure stakeholders from travel and transport, financial, Examples of innovative practices will have 2020 goals forward. The group will guide Further changes, lightweight cooling path
requirement declared embodied energy of the vehicle and efficient braking for functional software company
retail and electronics services, together with the an impact in themselves and inspire others materials design
business and government in implementing the route-planning technology. The debate is on. using ‘near reach’ fluids
Mentz Datenverarbeitung,
motor industry itself, will play a powerful part. to follow. Companies renewing their car fleet Mobility 2020 vision, including the accreditation technologies, would
which offers innovative transport
Social status Private sector employers are in a position to will be able to help by choosing lower-carbon of vehicles that meet the radical green standards The standard should be clear and accreditation take the C segment car
Real-time Guidance
Car leasing solutions in this fast-moving
influence the commuting options and business models that meet a future Mobility 2020 vehicle and will have a strong impact on the new market stringent, avoiding greenwash and unrealistic claims to below 80g/km. monitoring electronics
Telematics field, developed the IJP for
travel of their workforce and have a significant standard (see opposite). If car hire and car of CO2 on for efficient
for cars. as to what is green, and hastening the pace of change Transport for London.
dashboard driving
It’s normal contribution to make. clubs meeting the standard take off, success towards essential carbon reductions.
to have a car Car club The four strands of activity – engaging,
will breed success.
Central government – through its various exemplifying, encouraging and enabling – will Credits for low-carbon use
Emotional Personal Insurance as Green transport
departments and agencies – and the major Encourage, enable create business opportunities in a dynamic To encourage uptake of accredited cars, a reward you go at BedZED
need choices
urban authorities of local government need Encouragement to manufacturers and owners system could be created. Transferable rewards could
80
market and provide a catalyst for change. n ‘Pay as you drive’ insurance The BedZED housing estate in south
Personal Public to be engaged in the task. And the response will be crucial. The approach is more carrot than be applied to the whole range of green travel. Points
security transport is a new way to insure a car, London takes a comprehensive approach
of the public will be key to success. Motoring stick and government can help catalyse the new gained from the purchase of a car meeting the grams CO2 designed for people who don’t drive much. to its ‘zero fossil energy’ goals. A green
emissions per
and passenger organisations, campaigning and market through standards and accreditation for standard, reduction in mileage or the use of bicycles kilometre A GPS device is fitted discreetly to the transport plan for residents includes a car
Sense of community groups will want to come on-side. carbon-reducing products and services, a fiscal could be used to fund an attractive purchase. If new car. Journey data is transmitted back to pool of electric cars. Charging points for
empowerment Cycling the insurance company which bills its the cars take energy from south-facing
The media will have an influential role in regime to stimulate take-up, incentives and tax alliances are forged, the benefits accrued could be
Enjoyment Walking customers monthly. photovoltaic panels.
of driving Behavioural factors are central to shaping attitudes. relief, and support for R&D. spent in a different industry, such as leisure. n
the personal mobility system
An integrated solution
Different generations have
different needs. And weekend
travel needs are not the same as
weekday routines. Young and old,
singles and families, city folk and
rural dwellers – all need a reliable
integrated transport solution.
A raft of influences determines our
travel decisions. One powerful force is
emotional need (empowerment, pride in
car ownership); another is the practical
requirement for travel that is convenient,
comfortable and reliable. Cost can be
important to consumers, while the
underlying infrastructure plays a role
through incentives and taxes and the
road/rail network. And finally we may have
choices as to whether and how to travel,
with options such as home-working, online
shopping, car clubs and greener cars.
To serve the Mobility 2020 market, providers
need to understand this complex web of
influences. Up to now, the car has dictated
mobility, but we can expect the future to look
electronics, business models are being
transformed, as products and services are
packaged together in new ways: hybrid
mobile phones or PCs used for viral
advertising.
New practices are also emerging in personal
mobility. ‘Pay as you go’ insurance (PAYG) is
attractive to car owners who don’t use their
cars often. Lift share schemes and car clubs
are gaining ground, offering the consumer
easy access to a car suitable for their specific
journey needs.
Mobility no longer operates in a silo. Its
boundaries are being redefined, as electronic
and engineering technologies offer new
partnerships a way forward. A single smart
card – issued in partnership – could cover
travel options across different modes and
include parking, public transport cycle access
and car clubs. Other industries could be
directly involved, with finance and insurance
– perhaps even leisure – bundling their offers
into personal mobility products.
There are barriers to change, but once
they are overcome, a more integrated
mobility map will allow easier, healthier,
A catalyst for change Defining the standard for Mobility 2020 A new business platform
Car clubs
More carrot than stick: the 4-Es A hidden revolution is on the way. Innovations are not lacking in need new products to meet our changing everything to play for, but the traditional
approach – engage, exemplify, Reaching the standard for Mobility 2020 needs: communication, geospatial and real- British strength of design excellence will
Car clubs provide an easy-to-use car hire service. encourage, enable – will offer strong Elegant forms, both familiar and transport and travel, but the time information tools presented in user- serve us well. For the automotive supply
Members pay a small joining fee and annual direction in the journey to Mobility evolutionary, could conceal technologies sector can also learn from other
2008 200
friendly products, inside and outside the chains, there will be opportunities in
insurance, which entitles them to use any of the 2020. Stakeholders from different
cars in the fleet. Cars are left parked in numerous sectors and travel modes will be
that help to cut carbon emissions – grams CO2
industries. It may take a light bulb car. A single smart card to cover all our the drive to meet the new standard and
A large family car emits, on average, travel, with optional add-ons, perhaps for accreditation. And many activities will
locations around the city and can be booked online encouraged to build new alliances and a formal standard would recognise emissions per
kilometre
moment to join up the new and leisure or health products. Loans, leasing need to be joined up to exploit the business
or by phone. to help realise a low-carbon, user- around 200g/km – way off the Mobility
and reward the carbon-efficient cars 2020 target of 80g/km. A very small impending technologies to form an and insurance fine-tuned for the opportunities.
The member opens the car with a smart card, keys friendly mobility system.
in the pin number – and drives off. The member is of the future. A segment car (1.4 hdi) emits around integrated mobility system. Mobility 2020 market.
109g/km, while a small to medium The benefits of Mobility 2020 will be there
charged for the period chosen: an hour, two hours,
C segment car (1.6hdi) emits 120g/km. Exciting times lie ahead. The new standard for all: dramatically lower CO2 emissions,
a day. The club looks after fuel and maintenance, There are numerous technologies – emerging, shelved The Mobility 2020 way of life will reflect
may level the playing field in some areas, better public health and an improved quality
so it’s car ownership without the hassle. or within reach – that could transform the way cars the shifts in the way we travel. In this
leading to a dynamic market. There is of travel. n
Car clubs are ideal for drivers with low car use. are engineered. The Taskforce has explored principles future, more collaborative era, we will
There are benefits for two-car households as which could lead to a standard for carbon-efficient
well – if only a small car is needed in the week, a cars. The standard would be accessible to all and
2013
second, larger car can be booked for the weekend. ensure that efficiency is radically improved: the target Aerodynamic Links have already emerged between Lowering car ownership The Prius hybrid
optimisation different sectors, with new product and Car leasing and car clubs are attractive to The Toyota Prius is a hybrid car
Car clubs are already popular in America and is to double the efficiency of the cars on the road in
Simple technology changes would enable 1.99g service offers for commuters and other city dwellers who want to avoid the hassle running on petrol and electric power.
Europe and are taking off in the UK. Combined with 2007. Prescription will be avoided so that cars are
significant savings on CO2 emissions – the It has regenerative braking, allowing
a radical standard for vehicle efficiency, car clubs assessed on their performance, not on the technology travellers. By 2020 we can expect a far and worry of car ownership. Over a two-
diagram below shows saving per km for Micro hybrid
(stop/start) stronger network of offers to bring about year period, according to London car club kinetic energy to be used to reduce
could play a key part in Mobility 2020. used or design adopted. each modification. Technologies are already
2.92g consumer-friendly, responsible mobility. Streetcar, membership has led to around wear and tear on the brake pads.
on the shelf and would cut emissions from Originally launched in 1997, it has
A revolution inside 1,200 cars being taken off the road, while
A segment cars to below 80g/km. since been redesigned with more
Zipcar claims that each of its cars replaces
Cars of the future won’t necessarily look very YourNextBus
15 privately owned vehicles. efficient models. It is exempt from Green commuting
different, although more radical types such as hybrids Telecoms and transport are natural
London’s congestion charge – just Enlightened employers are already
may become more common. Existing brands may partners, as the experience of Travel South
one example of the government promoting more sustainable ways
offer a revolution inside, helping the industry to Eco wheels/ Yorkshire shows. Using ‘YourNextBus’,
Aluminium incentives it has received around of commuting. In Sandwich, Kent,
deliver green solutions by 2020, emitting 80g of CO2 bonnet tyres travellers can receive real-time information
the world. pharmaceutical company Pfizer is paying
per km, or thereabouts, as against 200g/km from the 0.24g 4.14g on when the bus is due, via text message,
its employees £2 a day not to drive to
WAP or the internet.

Prius image supplied by Toyota GB

different. In other industries, such as low-carbon travel. n more polluting cars of today. work, while in Edinburgh, the Royal Bank
The Business Taskforce has developed With a more educated public, consumer demand
of Scotland is facilitating tax-friendly
Leadership Group will start to pull through the new products. New
a road map to trigger change and products and services must be delivered at a
There are no plans to make the standard compulsory, schemes for staff to buy season tickets
For further information contact: but the existence of a standard will encourage the Redesign for Intermodal transport or even bicycles. And insurance company
Convenience
Reliability Incentives Taxes guide us to Mobility 2020. SCP Taskforce Secretariat pace that matches rising consumer expectation. development of the growing Mobility 2020 market.
10% lower CD Intermodal journey planners Unum Provident offers incentives (such as
Comfort Value for Demand and market offerings have to be kept Full hybrid 2.86g (IJPs) allow travellers to plan their
University of Cambridge Programme for Industry Green credentials will come to be preferred over top time off) to employees who walk or cycle
money
Decision The road map deploys four strands: engage, in synch. But with increasing investment in 9.65g Automated journey across more than one mode to work. Green travel policies are often
Perception 1 Trumpington Street speeds, acceleration and luxury items, all of which
not to travel Car industry exemplify, encourage and enable. New value 6 speed manual of transport. Advanced systems
of cost Cambridge, CB2 1QA, UK infrastructure, the new product/service mix can detract from efficient performance, as the metrics of Gearing/ cheaper than providing car parks –
chains are likely to emerge as the mobility Tel:+44 (0) 1223 342100 be a reality. ecu tune 3.63g Key incorporate real-time and far cheaper than building
Health the new standard will show. ecu = electronic control unit
system reshapes itself. 5.45g information new roads.
and safety Email: scptaskforce@cpi.cam.ac.uk CD = coefficient of drag
Next steps Criteria for a future standard are being discussed.
into their
Access
Engage, exemplify www.cpi.cam.ac.uk/scptaskforce computations,
to travel The Taskforce concludes its work during 2008 They include emissions of not more than 80g/km, a
Cost information Industry and the public need to work together capturing
2020
but is recruiting a leadership group – from across maximum speed of 75mph, dashboard information on
to achieve a low-carbon future. Business Maintaining incidents as they
Practicality business and industry – to take the Mobility fuel consumption, CO2 emissions and journey costs, Cost-effective Efficient
Customer Regenerative ambient temp happen. German
Infrastructure stakeholders from travel and transport, financial, Examples of innovative practices will have 2020 goals forward. The group will guide Further changes, lightweight cooling path
requirement declared embodied energy of the vehicle and efficient braking for functional software company
retail and electronics services, together with the an impact in themselves and inspire others materials design
business and government in implementing the route-planning technology. The debate is on. using ‘near reach’ fluids
Mentz Datenverarbeitung,
motor industry itself, will play a powerful part. to follow. Companies renewing their car fleet Mobility 2020 vision, including the accreditation technologies, would
which offers innovative transport
Social status Private sector employers are in a position to will be able to help by choosing lower-carbon of vehicles that meet the radical green standards The standard should be clear and accreditation take the C segment car
Real-time Guidance
Car leasing solutions in this fast-moving
influence the commuting options and business models that meet a future Mobility 2020 vehicle and will have a strong impact on the new market stringent, avoiding greenwash and unrealistic claims to below 80g/km. monitoring electronics
Telematics field, developed the IJP for
travel of their workforce and have a significant standard (see opposite). If car hire and car of CO2 on for efficient
for cars. as to what is green, and hastening the pace of change Transport for London.
dashboard driving
It’s normal contribution to make. clubs meeting the standard take off, success towards essential carbon reductions.
to have a car Car club The four strands of activity – engaging,
will breed success.
Central government – through its various exemplifying, encouraging and enabling – will Credits for low-carbon use
Emotional Personal Insurance as Green transport
departments and agencies – and the major Encourage, enable create business opportunities in a dynamic To encourage uptake of accredited cars, a reward you go at BedZED
need choices
urban authorities of local government need Encouragement to manufacturers and owners system could be created. Transferable rewards could
80
market and provide a catalyst for change. n ‘Pay as you drive’ insurance The BedZED housing estate in south
Personal Public to be engaged in the task. And the response will be crucial. The approach is more carrot than be applied to the whole range of green travel. Points
security transport is a new way to insure a car, London takes a comprehensive approach
of the public will be key to success. Motoring stick and government can help catalyse the new gained from the purchase of a car meeting the grams CO2 designed for people who don’t drive much. to its ‘zero fossil energy’ goals. A green
emissions per
and passenger organisations, campaigning and market through standards and accreditation for standard, reduction in mileage or the use of bicycles kilometre A GPS device is fitted discreetly to the transport plan for residents includes a car
Sense of community groups will want to come on-side. carbon-reducing products and services, a fiscal could be used to fund an attractive purchase. If new car. Journey data is transmitted back to pool of electric cars. Charging points for
empowerment Cycling the insurance company which bills its the cars take energy from south-facing
The media will have an influential role in regime to stimulate take-up, incentives and tax alliances are forged, the benefits accrued could be
Enjoyment Walking customers monthly. photovoltaic panels.
of driving Behavioural factors are central to shaping attitudes. relief, and support for R&D. spent in a different industry, such as leisure. n
the personal mobility system
An integrated solution
Different generations have
different needs. And weekend
travel needs are not the same as
weekday routines. Young and old,
singles and families, city folk and
rural dwellers – all need a reliable
integrated transport solution.
A raft of influences determines our
travel decisions. One powerful force is
emotional need (empowerment, pride in
car ownership); another is the practical
requirement for travel that is convenient,
comfortable and reliable. Cost can be
important to consumers, while the
underlying infrastructure plays a role
through incentives and taxes and the
road/rail network. And finally we may have
choices as to whether and how to travel,
with options such as home-working, online
shopping, car clubs and greener cars.
To serve the Mobility 2020 market, providers
need to understand this complex web of
influences. Up to now, the car has dictated
mobility, but we can expect the future to look
electronics, business models are being
transformed, as products and services are
packaged together in new ways: hybrid
mobile phones or PCs used for viral
advertising.
New practices are also emerging in personal
mobility. ‘Pay as you go’ insurance (PAYG) is
attractive to car owners who don’t use their
cars often. Lift share schemes and car clubs
are gaining ground, offering the consumer
easy access to a car suitable for their specific
journey needs.
Mobility no longer operates in a silo. Its
boundaries are being redefined, as electronic
and engineering technologies offer new
partnerships a way forward. A single smart
card – issued in partnership – could cover
travel options across different modes and
include parking, public transport cycle access
and car clubs. Other industries could be
directly involved, with finance and insurance
– perhaps even leisure – bundling their offers
into personal mobility products.
There are barriers to change, but once
they are overcome, a more integrated
mobility map will allow easier, healthier,
A catalyst for change Defining the standard for Mobility 2020 A new business platform
Car clubs
More carrot than stick: the 4-Es A hidden revolution is on the way. Innovations are not lacking in need new products to meet our changing everything to play for, but the traditional
approach – engage, exemplify, Reaching the standard for Mobility 2020 needs: communication, geospatial and real- British strength of design excellence will
Car clubs provide an easy-to-use car hire service. encourage, enable – will offer strong Elegant forms, both familiar and transport and travel, but the time information tools presented in user- serve us well. For the automotive supply
Members pay a small joining fee and annual direction in the journey to Mobility evolutionary, could conceal technologies sector can also learn from other
2008 200
friendly products, inside and outside the chains, there will be opportunities in
insurance, which entitles them to use any of the 2020. Stakeholders from different
cars in the fleet. Cars are left parked in numerous sectors and travel modes will be
that help to cut carbon emissions – grams CO2
industries. It may take a light bulb car. A single smart card to cover all our the drive to meet the new standard and
A large family car emits, on average, travel, with optional add-ons, perhaps for accreditation. And many activities will
locations around the city and can be booked online encouraged to build new alliances and a formal standard would recognise emissions per
kilometre
moment to join up the new and leisure or health products. Loans, leasing need to be joined up to exploit the business
or by phone. to help realise a low-carbon, user- around 200g/km – way off the Mobility
and reward the carbon-efficient cars 2020 target of 80g/km. A very small impending technologies to form an and insurance fine-tuned for the opportunities.
The member opens the car with a smart card, keys friendly mobility system.
in the pin number – and drives off. The member is of the future. A segment car (1.4 hdi) emits around integrated mobility system. Mobility 2020 market.
109g/km, while a small to medium The benefits of Mobility 2020 will be there
charged for the period chosen: an hour, two hours,
C segment car (1.6hdi) emits 120g/km. Exciting times lie ahead. The new standard for all: dramatically lower CO2 emissions,
a day. The club looks after fuel and maintenance, There are numerous technologies – emerging, shelved The Mobility 2020 way of life will reflect
may level the playing field in some areas, better public health and an improved quality
so it’s car ownership without the hassle. or within reach – that could transform the way cars the shifts in the way we travel. In this
leading to a dynamic market. There is of travel. n
Car clubs are ideal for drivers with low car use. are engineered. The Taskforce has explored principles future, more collaborative era, we will
There are benefits for two-car households as which could lead to a standard for carbon-efficient
well – if only a small car is needed in the week, a cars. The standard would be accessible to all and
2013
second, larger car can be booked for the weekend. ensure that efficiency is radically improved: the target Aerodynamic Links have already emerged between Lowering car ownership The Prius hybrid
optimisation different sectors, with new product and Car leasing and car clubs are attractive to The Toyota Prius is a hybrid car
Car clubs are already popular in America and is to double the efficiency of the cars on the road in
Simple technology changes would enable 1.99g service offers for commuters and other city dwellers who want to avoid the hassle running on petrol and electric power.
Europe and are taking off in the UK. Combined with 2007. Prescription will be avoided so that cars are
significant savings on CO2 emissions – the It has regenerative braking, allowing
a radical standard for vehicle efficiency, car clubs assessed on their performance, not on the technology travellers. By 2020 we can expect a far and worry of car ownership. Over a two-
diagram below shows saving per km for Micro hybrid
(stop/start) stronger network of offers to bring about year period, according to London car club kinetic energy to be used to reduce
could play a key part in Mobility 2020. used or design adopted. each modification. Technologies are already
2.92g consumer-friendly, responsible mobility. Streetcar, membership has led to around wear and tear on the brake pads.
on the shelf and would cut emissions from Originally launched in 1997, it has
A revolution inside 1,200 cars being taken off the road, while
A segment cars to below 80g/km. since been redesigned with more
Zipcar claims that each of its cars replaces
Cars of the future won’t necessarily look very YourNextBus
15 privately owned vehicles. efficient models. It is exempt from Green commuting
different, although more radical types such as hybrids Telecoms and transport are natural
London’s congestion charge – just Enlightened employers are already
may become more common. Existing brands may partners, as the experience of Travel South
one example of the government promoting more sustainable ways
offer a revolution inside, helping the industry to Eco wheels/ Yorkshire shows. Using ‘YourNextBus’,
Aluminium incentives it has received around of commuting. In Sandwich, Kent,
deliver green solutions by 2020, emitting 80g of CO2 bonnet tyres travellers can receive real-time information
the world. pharmaceutical company Pfizer is paying
per km, or thereabouts, as against 200g/km from the 0.24g 4.14g on when the bus is due, via text message,
its employees £2 a day not to drive to
WAP or the internet.

Prius image supplied by Toyota GB

different. In other industries, such as low-carbon travel. n more polluting cars of today. work, while in Edinburgh, the Royal Bank
The Business Taskforce has developed With a more educated public, consumer demand
of Scotland is facilitating tax-friendly
Leadership Group will start to pull through the new products. New
a road map to trigger change and products and services must be delivered at a
There are no plans to make the standard compulsory, schemes for staff to buy season tickets
For further information contact: but the existence of a standard will encourage the Redesign for Intermodal transport or even bicycles. And insurance company
Convenience
Reliability Incentives Taxes guide us to Mobility 2020. SCP Taskforce Secretariat pace that matches rising consumer expectation. development of the growing Mobility 2020 market.
10% lower CD Intermodal journey planners Unum Provident offers incentives (such as
Comfort Value for Demand and market offerings have to be kept Full hybrid 2.86g (IJPs) allow travellers to plan their
University of Cambridge Programme for Industry Green credentials will come to be preferred over top time off) to employees who walk or cycle
money
Decision The road map deploys four strands: engage, in synch. But with increasing investment in 9.65g Automated journey across more than one mode to work. Green travel policies are often
Perception 1 Trumpington Street speeds, acceleration and luxury items, all of which
not to travel Car industry exemplify, encourage and enable. New value 6 speed manual of transport. Advanced systems
of cost Cambridge, CB2 1QA, UK infrastructure, the new product/service mix can detract from efficient performance, as the metrics of Gearing/ cheaper than providing car parks –
chains are likely to emerge as the mobility Tel:+44 (0) 1223 342100 be a reality. ecu tune 3.63g Key incorporate real-time and far cheaper than building
Health the new standard will show. ecu = electronic control unit
system reshapes itself. 5.45g information new roads.
and safety Email: scptaskforce@cpi.cam.ac.uk CD = coefficient of drag
Next steps Criteria for a future standard are being discussed.
into their
Access
Engage, exemplify www.cpi.cam.ac.uk/scptaskforce computations,
to travel The Taskforce concludes its work during 2008 They include emissions of not more than 80g/km, a
Cost information Industry and the public need to work together capturing
2020
but is recruiting a leadership group – from across maximum speed of 75mph, dashboard information on
to achieve a low-carbon future. Business Maintaining incidents as they
Practicality business and industry – to take the Mobility fuel consumption, CO2 emissions and journey costs, Cost-effective Efficient
Customer Regenerative ambient temp happen. German
Infrastructure stakeholders from travel and transport, financial, Examples of innovative practices will have 2020 goals forward. The group will guide Further changes, lightweight cooling path
requirement declared embodied energy of the vehicle and efficient braking for functional software company
retail and electronics services, together with the an impact in themselves and inspire others materials design
business and government in implementing the route-planning technology. The debate is on. using ‘near reach’ fluids
Mentz Datenverarbeitung,
motor industry itself, will play a powerful part. to follow. Companies renewing their car fleet Mobility 2020 vision, including the accreditation technologies, would
which offers innovative transport
Social status Private sector employers are in a position to will be able to help by choosing lower-carbon of vehicles that meet the radical green standards The standard should be clear and accreditation take the C segment car
Real-time Guidance
Car leasing solutions in this fast-moving
influence the commuting options and business models that meet a future Mobility 2020 vehicle and will have a strong impact on the new market stringent, avoiding greenwash and unrealistic claims to below 80g/km. monitoring electronics
Telematics field, developed the IJP for
travel of their workforce and have a significant standard (see opposite). If car hire and car of CO2 on for efficient
for cars. as to what is green, and hastening the pace of change Transport for London.
dashboard driving
It’s normal contribution to make. clubs meeting the standard take off, success towards essential carbon reductions.
to have a car Car club The four strands of activity – engaging,
will breed success.
Central government – through its various exemplifying, encouraging and enabling – will Credits for low-carbon use
Emotional Personal Insurance as Green transport
departments and agencies – and the major Encourage, enable create business opportunities in a dynamic To encourage uptake of accredited cars, a reward you go at BedZED
need choices
urban authorities of local government need Encouragement to manufacturers and owners system could be created. Transferable rewards could
80
market and provide a catalyst for change. n ‘Pay as you drive’ insurance The BedZED housing estate in south
Personal Public to be engaged in the task. And the response will be crucial. The approach is more carrot than be applied to the whole range of green travel. Points
security transport is a new way to insure a car, London takes a comprehensive approach
of the public will be key to success. Motoring stick and government can help catalyse the new gained from the purchase of a car meeting the grams CO2 designed for people who don’t drive much. to its ‘zero fossil energy’ goals. A green
emissions per
and passenger organisations, campaigning and market through standards and accreditation for standard, reduction in mileage or the use of bicycles kilometre A GPS device is fitted discreetly to the transport plan for residents includes a car
Sense of community groups will want to come on-side. carbon-reducing products and services, a fiscal could be used to fund an attractive purchase. If new car. Journey data is transmitted back to pool of electric cars. Charging points for
empowerment Cycling the insurance company which bills its the cars take energy from south-facing
The media will have an influential role in regime to stimulate take-up, incentives and tax alliances are forged, the benefits accrued could be
Enjoyment Walking customers monthly. photovoltaic panels.
of driving Behavioural factors are central to shaping attitudes. relief, and support for R&D. spent in a different industry, such as leisure. n
the personal mobility system
 Sources

Vision of sustainable mobility Why Mobility 2020?

This brochure derives from original work by the

Mobility
Business Taskforce on Sustainable Consumption and
Production during 2006–2008, including: Consumer
Forum on Personal Mobility: Report of Findings
(Birmingham) (May 2007); Personal Mobility workshop:
Future Focus; and Mapping the Pathway to a Low “Give us some Low
Lower Realistic awareness
Cleaner air, Carbon Fleet. incentives not to
carbon choices Travel by of running
better use our cars
emissions car is the

2020
health so much.” costs
Good About the Taskforce default
intermodal The Business Taskforce on Sustainable Consumption option
links and Production was convened by Defra and DTI
(now BERR) to bring forward proposals on how to
help companies adopt more sustainable patterns of “I don’t think about
consumption and production (SCP) in ways that boost pollution at all when I
competitiveness and contribute to economic growth. “I would use the car am making transport
less if I could get a decisions.”
parking space at my

A rapid shift to low-carbon mobility

Taskforce Business Network partners local station.”
n University of Cambridge Programme for Industry

with in-reach technologies

Mobility n Business in the Community
to match n B
 usiness Council for Sustainable Development
personal United Kingdom High journey
values frequency with
Reduced n T he Prince of Wales’s Business & the Environment low occupancy
noise and Programme Purchase cost
Convenient, rates
urban considered the
affordable most significant
blight “My car is my
travel Secure, Mobility 2020 has been developed with input from the
outlay independence.
comfortable Sustainable Development Commission.
I do what I want,
public when I want.”
transport

Personal mobility needs to be The Business Taskforce on Sustainable
Consumption and Production – set up in
built on the pillars of efficiency, 2006 as part of a government drive to
affordability and convenience. boost competitiveness in a sustainable
With a new approach, a 60% cut way – has consulted business, industry
and the public to shape a vision of
in car-related carbon emissions
personal mobility.
could be achieved by 2020.
The vision anticipates the creation of a
separate – and incentivised – market for
Stabilising CO2 emissions
Gigatonnes of CO2 equivalent per annum more efficient cars in which, by 2020,
100 the car will be an integral part of travel
90 choices. The technologies are there, or
80
within reach, and would allow a rapid
70
A new engineering space
A typical family car emits around 200g of CO2 per
km; a smaller car around 130g. Using existing
technologies, the industry could reduce these
figures to 130g/km and 80g/km. Easy wins for the
industry include more efficient tyres/wheels, low
friction oils, fewer extras and smaller fuel tanks.
More radical redesign might involve photovoltaic
panels to power cooling systems; waste reheat
recovery; greater use of lightweight materials and
a smart dashboard indicating CO2 emissions in
real time. The technology is already here.
Today, the car is at the heart Transport emissions on the increase
research in Birmingham in May 2007
revealed scepticism and apathy among
of personal mobility, offering million tonnes carbon
consumers: “We’re such a small country
60
us independence and our … what difference is it going to make?”,
50
own space – at the price of 40
Energy “look at China” and “everyone is talking
Transport about climate change, but we don’t really
congestion, pollutants and a 30 Industry
Credits care”. If the environmental performance
Direction: Anne Weir
rising contribution to climate 20 Residential
of cars matters, they say, it’s down to the
Writing: Betzy Dinesen change. Can we do things better? 10 government and the motor industry to
Services sort it out.
Design: www.redletterdesign.co.uk
1990 1995 2000 2005 2010 2015 There is impressive innovation in the
Print: Scanplus The car-centred system of personal
Transport is the only major sector of the economy where CO2 industry, but it is linked to individual
mobility we find across the UK reflects emissions are continuing to rise.
products and brands, not a system-wide
the aspirations of owners and the success Source: ENERGY WHITE PAPER (DTI 2007)

shift to low-carbon mobility. solution. What is needed is vision. n

60 of the automotive industry. The industry
50 represents over 5% of the UK economy, but by the increase in mass. Heavier high-
40 If we go on as we are, road transport
at 15% of the country’s carbon emissions specification cars are also a growth area Attitudinal statements
30
emissions will continue to rise – but they for the industry, while finance packages
Birmingham Forum, May 2007
20 it is simply not sustainable.
10 don’t have to. There is a real potential for encourage buyers to trade up to larger
emissions savings. If vehicle efficiency is And transport is the only major sector of
2000 2010 2020 2030 2040 2050 Images courtesy of: Corus (diagram of car of the future); models. Meanwhile technologies that
doubled in this new parallel market, and the economy which – because of growth
Norman Dinesen (BedZED); LCR/Eddie Macdonald (St Pancras Station); might improve efficiency are sometimes
Key – will not contribute to CO2 reductions.
n Business as usual n 550ppm CO2e n 450ppm CO2e if consumers can chose from a range of Smartcar; Toyota, GB; South Yorkshire Passenger Transport Executive left on the shelf.
While the energy sector is likely to achieve
72% 63%
ppm = parts per million CO2e = carbon dioxide equivalent travel options that make the best use of (YourNextBus); Zipcar.
cars, then CO2 emissions per km could be promising cuts in the period 2005–2015 Consumers are generally unaware of the
The Stern Review on the Economics of Climate Change (HM
Treasury, 2006) spells out the consequences of a failure to act. and industry as a whole will make more true cost of running a vehicle. The cost, “I would reduce car use but “Car driving can
reduced by 60% by 2020. there are no alternatives.” be stressful.”
Early action is essential to avoid the economic/social disruption For further information contact: modest reductions, transport is showing a they believe, lies in the purchase price,
arising from severe climate change, and stabilising at 550ppm or
below requires strong action – the next decade will be crucial. A parallel market for Mobility 2020 is a shift from individually owned cars The Business Taskforce on Sustainable Consumption and Production steady rise. so they are more likely to make frequent
This carbon-conscious future offers an to bundled services offering access to University of Cambridge Programme for Industry journeys with a half-empty car. And
Consumer behaviour, manufacturing
attractive space for enterprise. In the new cars and integrated travel – and the new 1 Trumpington Street because they have a car, they use it: it’s
Cambridge, CB2 1QA developments and government policy have
market, cars are still on the roads but product/service mix spawns business the default option.
led to the present profligate system. Cars
46% 25%
are twice as efficient, with many of them opportunities. In this vision of personal Tel:+44 (0) 1223 342100
are getting bigger as they are engineered This is matched by a failure to understand
rented (through car clubs) or shared for mobility, producers, the public and the Email: scptaskforce@cpi.cam.ac.uk The UK Government’s Business Taskforce on for performance and comfort, so the the environmental costs. Sometimes the “I never use the bus.” “I’m trying to use the
www.cpi.cam.ac.uk/scptaskforce
the journey (through car pools). There planet are all winners. n
Sustainable Consumption and Production efficiency improvements have been offset right information is lacking. Consumer car less.”