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package. After the launch at Hong Kong, the market share has been hovering about 5%, which lower
than the other markets. Online tickets purchased at Hong Kong was the lowest in the world despite its
highest internet usage. A qualitative market research study revealed that:
The objectives of the company are to devise a viable marketing strategy in order to increase market
share, as well as to get depth insight of customer’s perception about Huella’s services and brand. To
achieve the goals, Heulla decides to conduct a quantitative method and would outsource it to
MarketSense. I, MarketSense research manager, and my team have prepared a research proposal to
solve some of the problems Huella faces in gaining the Hong Kong market. I and my team will illustrate
different types of quantitative method that requires for a company to its specific marketing objectives
and examines how those marketing research can help Huella attain the goal.
RESEARCH OBJECTIVES
We’re going to a quantitative descriptive method where we’re going to see why HOT failed to have the
market share and how to come out of it. The instrument we’re going to use in the research through
surveys and questionnaires, which where we are going to integrate numerous questions to respondents
concerning their perceptions, lifestyles, characteristics of Hong Kong consumers. In this research, we
would recommend:
We can help Huella obtain the quantitative data research data from
We will select a sample size of 6000 people because we want to have good enough amount of data. We
decided:
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satisfactory
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