EDUCATION

Bachelor of Science, Marketing, University of South Florida

Bachelor of Science, Finance, University of South Florida

YG
August 2015 - May 2019
Member of Delta Sigma Pi
Fashion Marketing/International Marketing, Florence University of the
Arts (Study Abroad)
Marketing Management Graduate Certificate of Liberal Arts,
Harvard University Extension School May 2018 - (exp.) May 2019

WORK EXPERIENCE
Yoanna Gueorguiev Marketing Intern, Manhattan Theatre Club
September 2018 - December 2018
- Manage departmental approvals for Playbill programs and
select marketing materials throughout all 13 departments.
- Create effective email blasts that get sent to our 175,000
ygueorguiev@mail.usf.edu Manhattan Theatre Club subscribers.
- Maintain WordPress CMS and curate social media content
using platforms such as Facebook, Twitter, and Instagram.
- Design promotional graphics and resize existing material for
239-297-9337 multiple platforms.
Digital Media Commons Lead, University of South Florida
September 2015 - Present
ynikolova.myportfolio.com - Create monthly data reports on DMC activity and equipment.
- Work with library leadership to discuss budgeting, buying new
technology, and rebranding of the DMC space.
- Create content strategies for digital and social media.
- Analyze user data information and web analytics to develop
creative plans for departmental improvement.
SKILLS: - Present analytics reports to library administration and propose
departmental plans each school year.
Adobe Illustrator: Graphic Designer, The Laboratory Theater of Florida
March 2015 - Present
Adobe InDesign: - Create graphics for print as well as digital media through the
various theatrical seasons
- Design ads for the theater to be published in magazines and
Adobe Premiere Pro: playbills.
- Plan season long graphic/marketing schedules.
- Assist in production of graphics for shows, fundraisers, guest
Adobe Photoshop: speakers, special events, etc.
Marketing Intern, iBoss Advertising
Microsoft Office: January 2016 - May 2017
- Manage tracking and reporting of social media activities and
provide analyses to marketing executives.
Tableau Desktop: - Post and create content daily on social media profiles
(Facebook, Google, Twitter) for five or six various clients.
- Contribute in the development or implementation of online
Qualtrics: marketing strategy.
- Create detailed content strategies and calendars for media.