HISTORY AND BACKGROUND

McDonald’s is an American hamburger and fast food restaurant chain. It was founded by Richard
and Maurice McDonald in the early 1940. McDonald’s pioneered the “Speedee Service System” – a
simple method of preparing hamburgers that used production line efficiency in a restaurant. The service
and the restaurant, which served up simple hamburgers and family meals in a small California town,
proved to be a hit. Tired of waiting for hours for their food in other nearby restaurants, visitors flocked the
brothers’ restaurant for tasty, affordable that arrived at their tables in mere minutes.

Today, McDonald’s is the world’s largest restaurant chain, serving approximately 68 million
customers daily in 120 countries across approximately 36,900 outlets. McDonald’s primary sells
hamburgers, cheeseburgers, chicken products, French fries, breakfast items, soft drinks, milkshakes,
wraps and desserts. In response to changing consumer taste after facing criticism for unhealthy nature of
their food, the company has expanded its menu to include salads, fish, wraps, smoothies, and fruit. A
McDonald’s restaurant is operated by either a franchisee, an affiliate, or the corporation itself.

GLOBAL HISTORY

In 1937, their father Patrick McDonald opened "The Airdrome", a food stand, on Huntington Drive
(Route 66) near the Monrovia Airport in Monrovia, California with hot dogs being one of the first item sold.
Hamburgers were later added to the menu at a cost of ten cents with all-you-can-drink orange juice at five
cents. In 1940, Maurice and Richard ("Mac" and "Dick") moved the entire building 40 miles (64 km) east,
to West 14th and 1398 North E Streets in San Bernardino, California. The restaurant was renamed
"McDonald's Bar-B-Que" and had twenty-five menu items, mostly barbecue. In October 1948, after the
McDonald brothers realized that most of their profits came from selling hamburgers, they closed down
their successful carhop drive-in to establish a streamlined system with a simple menu which consisted of
only hamburgers, cheeseburgers, potato chips, coffee, soft drinks, and apple pie. The restaurant's name
was changed again, this time to simply "McDonald's," and reopened on December 12, 1948.

The brothers began franchising their restaurant in 1952. They continued franchising their
restaurant until 1953 where they had their third franchisee. In 1954, entrepreneur and milkshake-mixer
salesman Ray Kroc becomes fascinated by the McDonald's restaurant during a sales visit, when he
learns of its extraordinary capacity and popularity. After seeing the restaurant in operation, Kroc
approaches the McDonald brothers, who have already begun franchising, with a proposition to let him
franchise McDonald's restaurants outside the company's home base of California and Arizona, with
himself as the first franchisee. Kroc works hard to sell McDonald's franchises. Ray Kroc's first franchised
restaurant, the tenth-ever location at Blackstone and Shields Avenues (though torn down and rebuilt
twice) in Fresno, California. Ray Kroc founds "McDonald's Systems, Inc." on March 2, as a legal structure
for his planned franchises. Kroc opens the ninth McDonald's restaurant in Des Plaines, Illinois, in
suburban Chicago on April 15, 1955.

Years later, Kroc started franchising internationally started in England. He renamed his company
from "McDonald's Systems, Inc." to “McDonald’s Corporations”. In 1975, Drive-Thru is introduced in
January in Sierra Vista, Arizona in order to serve meals to soldiers from nearby Fort Huachuca who were
not allowed to wear BDUs while off post except while in a vehicle. The Drive-Thru is later known as
"McDrive" in some countries. Over the next years, McDonald’s continue to innovate their service and
keeping up with the trends. These innovations in their service includes delivery, customer service call
centers, wi-fi service and many more. They even introduced the new “McCafe”.

Over the next fifty years, McDonald’s expanded from a small operation of around ten restaurants
into the international juggernaut that is today. McDonald’s continues to serve close to 68 million in over
119 countries every day, making it the number one quick-service restaurant in the world. Today,
McDonald’s has grown to have more than 33,000 restaurants all over the world.

MCDONALD’S IN THE PHILIPPINES

In 1981, George T. Yang opened the first-ever McDonald’s restaurant in the Philippines. The
historic restaurant still stands on its original location in Morayta, Manila. McDonalds bring its food and
convenience closer to every Filipino, as it opens its first stores in Visayas and Mindanao. It was in 1992
when McDonald’s restaurants were put-up in the cities of Cebu and Cagayan de Oro.

1n 2005, in order to achieve its vision of Una Sa Pamilyang Pinoy, McDonald’s Philippines knew it
had to become 100% Filipino-owned company. McDonald’s Philippines remains all-Filipino to this day.
Today, McDonald’s has grown to become one of the country’s leading fast food chains with more than 460
restaurants nationwide. With President and Chief Executive Officer Kenneth S. Yang at the helm,
McDonald’s is now a Multibillion-Peso company that continues to serve Filipinos all over the country.