Business Network For Offshore Wind PR Plan - 2

Miranda Dunne
Client: The Business Network for Offshore Wind
Table of Contents
Situation Analysis ………………………………………………………………………..... 2
● The Organization
● The Industry
● The Product or Service
● The Operating Environment
● Other Factors
Target Markets ………....………………………………………………………………… 3

Competitive Analysis ………....…………………………………………………………. 4
● SWOT Analysis
Corporate Objectives ………...…………………………………………………………… 5
Marketing Objectives & Strategy…………………………………………………………. 6
Public Relations Objectives………....……………………………………………………. 6
Message Platform ………....……………………………………………………………… 7
● Mission Statement
● The Organization's Value Proposition:
● The Organization's Integrated Value Drivers
● Campaign Messages
● Positioning Statement
● Tagline
Tactical Elements ………....……………………………………………………………… 9
Recommendations ………...……………………………………………………………... 12
Timing & Calendar of Events ………....………………………………………………… 16
Budget ………....……………………………………………………………………….... 18
Benchmark Measurement ………....……………………………………………………...19
Evaluation ………....…………………………………………………………………….. 20
Deliverables ………....……………………………………………………………………21
I. Situation Analysis
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The Organization
The Business Network for Offshore wind is a non-profit devoted to building a network of
developers, global experts and member business in order to usher the U.S. into the global
market for offshore wind. Its purpose is to raise awareness about the benefits of offshore wind,
and to solidify the network as the top offshore wind nonprofit in the U.S.
The Industry
While it currently trails behind Europe in offshore wind energy deployment, the U.S. is
positioning itself to become a world producer of electricity from offshore wind. Businesses
engaging in the early formation of the U.S. supply chain with its first offshore wind farms will
position themselves as leading service providers to other states along the Atlantic coast. As other
nations around the world seek to diversify their energy sources, additional export opportunities
are expected to arise for businesses engaged in this new market sector.
The Product or Service
As offshore wind experts, the nonprofit organization is focused on educating US corporations,

government institutions, and other relevant organizations about the benefits of offshore wind
with the long-term goal of establishing a competitive supply chain in the US that ultimately
lowers the cost of energy production. As a network of top developers, global experts and supply
chain member businesses, the Business Network for Offshore Wind provides a community in
which members gain access to exclusive networking opportunities, business decision-making
experts, and in-depth education about the industry.
The Operating Environment
Globally, the world is facing an energy crisis where the demand for energy is growing, but global
warming is forcing governments and other institutions to rethink their energy resources. In the
U.S., solar, wind, and thermal energy have made up most the renewable energy currently used,
but the demand for renewable energy will be so high, that a utility-scale option such as offshore
wind would be the most efficient solution going forward.
Other Factors
Since the Business Network for offshore wind in a non-profit focused on educating businesses,
governments, and the public on the potential of offshore wind, there is no tangible product.
product; other than information, knowledge and relationships. However, through grants and a
dedicated network of organizations who pay membership fees, the Network is able to raise the
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funds necessary to fulfil its mission and continue operating. As the government moves to end
subsidies, revenue will have to come from the private sector.
The Problem or Obstacle
The largest challenges facing Offshore Wind are the current status of public opinion, level of
awareness, and proving they offer a service of value. As mentioned, public opinion of the
industry is negative due to the cost, difficulty of maintenance and access, and the status of their
indirect competitors. Regarding awareness, the organization must make themselves more known
to their relevant target audience and prominent supply chain companies and policymakers. While
Offshore Wind recently launched a PR campaign to combat this, much work is still needed. The
final obstacle lies in perception. The key strategy for overcoming these challenges is to become
the go-to expert and resource for the Offshore Wind industry.
II. Target Market(s)
A primary target market for grants is environmentally conscious organizations looking to

diversify their renewable energy investment portfolio. Offshore wind is in early stages in the
United States, which provides an exciting opportunity for environmental foundations looking to
invest in an emerging and promising form of renewable energy.
A secondary target market is large Bay Area technology companies who have historically been
more committed to transitioning to more reliable and less expensive renewable energy sources.
Over the last few decades, tech companies have outperformed many other industries, and many
are committed to investing and developing more efficient energy sources. Additionally, tech
companies stand to benefit from the positive PR accompanied with reducing their carbon
emissions, and are constantly competing to pioneer our world’s transition away from carbon-
emitting energy sources.
Our target audience within these companies or organizations is ideally the CEO or Board
Members. Next, we will target any C-Level executives, particularly those who exhibit signs that
they are strongly invested in the company’s long-term future.
Our final target market is the general public, with an emphasis on increased publicity and
awareness.
III. Competitive Analysis
The Business Network for Offshore Wind exists because the U.S., as a world leader in
technology and innovation, is severely behind Europe and other parts of the world in investing in
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and building what is necessary to reap the cost and environmental benefits of offshore wind.
While energy companies are always in competition over what type of energy will meet the
current and future demand for energy, the Business Network of Offshore wind stands as the sole
advocate for offshore wind. However, there are many companies in the energy industry that see
offshore wind as a threat to their business, and are therefore strongly advocating against the
adoption of offshore wind the U.S. Organizations interested in changing their source of energy,
either for cost of environmental reasons, will consider an array of energy options like: natural
gas, nuclear, solar, onshore wind, offshore wind, and thermal.
Indirectly, other energy sources such as solar power, natural gas, inland wind farms, gas, present
some of the greatest challenges to the offshore wind industry. The indirect competitors have
greater awareness, due to their long and well-established presence in the energy market in the
United States. Therefore, these large competitors have more money to spend on their voice,
marketing strategy, and tactics than offshore wind companies.
Three direct competitors are Wind Energy Association; Pacific Ocean Energy Trust, and the
Maine Ocean and Wind Energy Initiative. The Wind Energy Association is fighting to gain
governments funds specifically for wind energy, which would take away funds directed towards
offshore wind. Essentially, there are limited funds the government will direct to wind energy,
and offshore wind and land wind have to compete against each other for those funds. The Pacific
Ocean Energy Trust is an organization committed to the responsible development of marine
renewable energy in the Pacific Region. If the Business for Offshore Wind does not comply with
their extensive list of requirements for the development of offshore wind, it could create a barrier
to entry. The Maine Ocean and Wind Energy Initiative businesses have national and international
operations and actively support efforts to attract and retain investment in Maine and the
surrounding region. This is a competitor to the Business Network for Offshore Wind because
they are likely targeting the same companies.
SWOT Analysis
The Business Network for Offshore Wind’s biggest competitive advantage is that they’re the
only nonprofit that is exclusively working towards building the offshore wind industry in the
United States. Therefore, the Business Network for Offshore Wind also has the opportunity to be
the leading organization for networking and education in this industry. However, the
organization’s biggest weakness is that their organization is not well known, largely because
offshore wind is far less established than onshore wind and solar energy. Other types of
renewable energy are threats for grants and contacts.
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Strengths Weaknesses
The only nonprofit that is exclusively working The organization itself is not well known,
towards building the offshore wind industry in largely because offshore wind is far less
the United States. established than onshore wind and solar
energy.
Opportunities Threats
Opportunity to become leading organization Other types of renewable energy advocacy

for networking and education in a unexplored groups are battling for media attention as
industry. well as public and private grants.
IV. Corporate Objectives
The Business Network for Offshore Wind wishes to reduce its reliance on Grant funding as they
move out of the early stages of their business. Grant funding is predicted to peak in June of 2018
at 39.6% of their revenue and drops to 17.7% by June of 2019 and then 0% the following year. It
is essential to strengthen other sources of revenue to compensate for this loss. As such, our goals
are:
1. Increase private corporate funding from 5.8% to 15% by the end of 2020.
2. Increase membership revenue from 13.1% to 20% by the end of 2020.
V: Marketing Objectives & Strategy
Objectives:
1. Incentivize every company that has made a 100% renewable energy pledge to become a
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member by promoting networking opportunities by 2020.
2. Create a cohesive brand identity by promoting educational initiatives that prove that
Network and consequently the offshore wind industry has distinct benefits.
3. Build consistent messaging and presentations to use when raising awareness of the
Network to companies
4. To increase the number of inquiries from our marketing communications activities by
20% by the end of 2020.
Strategy:
● Position The Business Network for Offshore Wind as the premier, trusted, one-stop
United States-based organization in the Offshore Wind Industry.
VI: Public Relations Objectives
1. Gain the loyalty of member companies by obtaining 90% membership retention by

2020.
2. Reach out to all Network members with individualized educational materials about
offshore wind’s lowering costs and unique benefits throughout 2019.
3. Create relationships with national campaigns working to get companies to sign onto
100% renewable initiative objectives by 2018.
4. Implement a 2019 PR campaign to educate the public and non-members about the
lowering costs and unique benefits that offshore wind offers.
VII. Public Relations Strategy
Objective 1:
Gain the loyalty of companies and be widely known as the primary nonprofit for offshore wind
development in the US.
Strategy: Keep members informed on progress and goals via phone calls.
Strategy: Keep members up to date on industry news through emails.
Strategy: Develop a strong social media presence.
Objective 2:
Educate about the future of offshore wind through meaningful relationship building with 200
new companies by 2020.
Strategy: Target tech companies, who are generally inclined to transition to offshore wind, by
reaching out to their COO for an initial introductory meeting.
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Strategy: Develop compelling emails.
Strategy:Host a briefing in Silicon Valley about the OSW, the Network –focus on OSW
education and role of innovation
Objective 3:
2019 PR campaign to educate the public and non-members about the lowering costs and unique
benefits that offshore wind offers.
Strategy: Create a docu-series and featuring those who can confidently and accurately advocate
on behalf on offshore wind, and market these materials
Strategy: Create PSAs, and use them to market the benefits of joining the Business Network.
Strategy: Pitch to energy reporters, primarily in Silicon Valley and New Jersey, which are areas
with many target companies, and work with them to write compelling stories.
Strategy: Using energy usage estimates, calculate the potential saving companies would have if
they transitioned to offshore wind and let them know in a social media post.
Objective 4:
Create relationships with national campaigns working to get companies to sign onto 100%
renewable initiative objectives by 2019.
Strategy: Incentivize national campaigns to partner with us by offering access to member
companies who have not signed onto renewable energy campaigns.
Strategy: Identify companies that have signed pledges to use 100% fossil fuel free energy and
convince them to join the network, and that offshore wind it the best solution to achieve their
pledge.
VIII. Message Platform
The Mission Statement:
Focused on developing the American Offshore Wind industry and the advancement of its supply
chain, we empower members with the education, tools, and connections necessary to participate
in this booming industry.
The Organization's Value Proposition:
Offshore Wind is the leading U.S. non-profit connecting business to the industry of offshore
wind, offering members access to critical discussions and groundbreaking networking
opportunities.
The Organization's Integrated Value Drivers:
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1. Network with over 150 members and critical networking events
2. The Network connects policy-members, developers, supply chain companies, members of
academia, and global experts to grow the American industry.
Campaign Messages:
1. Connecting member businesses and partnerships that turn local companies into desirable,
high-performance teams that offer a wide range of services and products in one location.
2. We empower member businesses with educational programming and help them identify
their opportunities within the offshore wind industry so they can make informed
decisions and get the experience necessary to participate.
3. We nurture our relationships, both national and international, with top developers, as well
as policy makers and economic development agencies to assure our position in the
market.
4. Offshore Wind’s expansive network provides groundbreaking opportunities to actively
participate in the rapidly expanding American offshore wind industry. Networking events
connects its members with key figures in the industry otherwise inaccessible, an
invaluable aspect of succeeding in the industry.
5. Together, the network members serve as the trusted source for the media and the public.
Positioning Statement:
The Network offers a hands-on approach to business development by facilitating introductions

and providing advice and guidance.
Tag Line:
Think Outside the Shore
IX. Tactical Elements
Tactic 1: Social Media Live Posting During Floating Frontiers
Form of Communication:
Instagram Stories, Snapchat Takeover, Live Tweets
Frequency:
Consistent throughout the day
Why:
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It helps increase online presence and gives a truthful insight into the network.
What the Message will Contain:
The message will contain images, quotes, and information at Floating Frontiers.
What Objective Does This Serve?
This serves our third objective.
How Will The Effectiveness Be Measured?
Effectiveness will be measured by monitoring online activity, through traffic the on the website
and social media presence.
Tactic 2: Promotion for June Events
Email, Digital Poster, Tweets, Weekly ASG emails
Frequency:
This event will be stand-alone, and discussion on making it annual will occur after the event.
Why:
To inform on offshore wind technology, global experiences, and local and global environmental
perspectives and mitigation strategies.
Information media need to write compelling, accurate stories about the Business Network for
Offshore Wind, and the event in June.
What objective does this serve:
This tactic serves first PR objective: to gain the loyalty of companies and be widely known as the
primary nonprofit for offshore wind development in the US.
At least 2 media stories are written
Tactic 3: PSA
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Public Service Announcement (PSA). A PSA is a 10-60 second recording aired on radio stations
primarily used for call to actions for non-profits.
Frequency:
Quarterly, unless needed more frequently due to rapid development and need for more
community and engagement.
Why:
PSA’s are most commonly used by non-profits due to their brief nature and direct
communication. They are perfect for gaining support for causes and hitting different segments of
the target market.
What the Message will contain:
The messages will be distributed to west coast radio stations as well as east coast radio stations
and will serve as a means to recruit more members into the network by stressing the need to
support the offshore wind industry. Some topics will include advancement in Offshore Wind
technology, the benefits of offshore wind, and the energy yield of offshore wind versus inland.
This serves our third objective, which is our 2019 PR campaign.
Effectiveness will be measured by number of listeners, change in web traffic patterns, and
increase in membership. When a new member joins the network, their will be a field asking how
the new member heard of the organization to more accurately attribute values to touches on the
customers journey.
Tactic 4: Media Monitoring and Reports
E-mail
Frequency:
Weekly
Why:
To remain on top of trends in the industry to better communicate with our target markets and be
the most knowledgeable voice in the industry.
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Links to articles with bulleted takeaways as well as an overall trend report.
This serves Objective 3
Effectiveness will be measured by the amount of web traffic that we get from these white papers,
asking those how they heard about us, as well as calculating the number of reads we get on our
white papers each month.
Tactic 5: Offshore Wind = Big Data, Big Opportunity Tech Happy Hour
Event
Frequency:
Once
Why:
To allow for networking post Floating Frontiers
An opportunity to Network
Effectiveness will be measured by the level of attendance and conversions of attendees into
members.
Tactic 6: Royse Law Firm Media Partnership
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Social media outreach
Frequency:
May- June 2018
Why:
To drive attendance for both events and leverage RLF’s technology network
Details about the event, call to actions, and statistics
Effectiveness will be measured by the level of attendance, reach, and engagements
X. Recommendations
Recommendation 1: Docu-Series
Docu-series. A docu-series is a series of television segments that follows a particular person or

group of people and their involvement in real events and situations over a period of time.
Frequency:
Following the production phase, we would then push out the series on all of the Network’s social
channels, releasing one per week over the span of 2 months. Each episode of the docu-series
would also be embedded into the monthly mailchimp emails.
Why:
To educate about the benefits that offshore wind has to offer.
What the Message will contain:
We propose that the Network roll out a docu-series capturing all that offshore wind has to offer.
Each episode would cover a different advantage, spanning cost-effectiveness, the creation of
jobs, renewable energy as a substitute for new oil and gas production, the strengthening of local
economies, transmission of power to where it is needed most, and responsible development.
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To educate about the future of offshore wind through meaningful relationship building with 200
A couple of weeks into the campaign, we will pitch the docu-series to reporters that specialize in
renewable energy and communicate to them all the traction the campaign has received thus far. It
is our hope that we obtain placements in 5 feature magazines. Another form of evaluation will be
in the number of views each of the episodes in the series receives.
Recommendation 2: White Papers (Published as produced starting June 2018)
White Papers section on website. White Papers are persuasive documents meant to describe a
problem and offer the solution.
Frequency:
Quarterly
Why:
To educate audiences who prefer an in-depth look at issues facing the offshore industry and
promote our particular methodology. This will help Offshore Wind run a thought leadership
campaign and generate interest.
The message will contain a persuasive and in-depth take on important issues in the offshore wind
industry, with commentary on how Offshore Wind can help.
Effectiveness will be measured by the success of our social posting and promotions using content
from these articles.
Recommendation 3: Monthly Member Phone Conference
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Conference call
Frequency:
The first Monday of each month
Why:
To address customer concerns, discuss new business, and prove the Network’s loyalty to their
members.
What the message will contain:
It will vary monthly, but we hope conference calls will convey the business network’s
transparency and commitment
How will effectiveness be measured?
We will distribute satisfaction surveys to the members and potential members following the
conference call.
Recommendation 4: Happy Hours for College Seniors
In person informational presentation
Frequency:
Once a year per school
Why:
To engage younger generations and drive interest in offshore wind among those about the enter
the workforce.
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Information about the history of offshore wind, and the potential impact it has on the energy
sector.
Success can be measured in attendance. Also, please consider offering a junior membership or
student membership at a discounted rate for young students or professionals looking to get
involved. Also, as these members get older they are more likely to become active members
paying the full membership amount.
Recommendation 5: Videographer For IPF and Future Floating Frontiers
Digital Interviews
Frequency:
Bi-Annually
Why:
To increase the networks digital presence and to create marketable content that offers an inside
look into the offshore wind industry and the benefits of the network.
Interviews will vary based on focus of event. All clips will contain tailored interviews and b-roll.
This serves objective 3
Success can be measured by level of views, reach, and engagement with Youtube community.
XI. Timing & Calendar of Events:
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Tactic 1: Social Media Live Posting During Floating Frontiers (June 11th 2018)
● Attend event
● Tweet quotes and images
● Facebook Live Content
● Instagram Stories
● SCU Snapchat Takeover
Tactic 2: Promotion for June Events (Q2- April 25th-June 12th 2018)
● Compile list of media related to energy, tech, and local news using Cision
● Reach out Leavey School of Business and SCU Media Relations team
● Monitor resulting coverage
● Post 3 Tweets a week on the Network’s Twitter account
● Digital Poster posted in Lucas and Weekly ASG Emails
Tactic 3: Public Service Announcements (May 2018-June 2018)
● Write the scripts

● Record script audio (10-second, 30-second, 60-second versions)
● Contact radio stations in the Silicon Valley
● Pitch
Tactic 4: Media Monitoring and Reporting (May- June 2018)
● Check for news regarding offshore wind or sustainable wind energy daily
● Read and compile list with links and relevant takeaways
● Send to Liz at the end of each week
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Tactic 5: Offshore Wind = Big Data, Big Opportunity Tech Happy Hour (June 12th, 2018)
● Secure SPACES Santana Row

● Buy Beer, Wine, and Appetizers at Costco
● Create Flyers, Social Media Messaging, and Post on Meetup and Linkedin
● Monitor registrants on eventbrite
Tactic 6: Royse Law Firm Media Partnership (May- June 2018)
● Reach out to Marketing Director at Royse Law Firm

● Schedule social media messaging using Hootsuite
● Send out email marketing
● Post events in RLF Meetups
XII. Budget
Tactic 1: Social Media Live Posting During Floating Frontiers
Iphone and Social Media Apps… Free
Tactic 2: Media Outreach for June Events
Cision…. Free
Tactic 3: Public Service Announcements
Iphone Recording Function… Free
Tactic 4: Media Monitoring and Reporting
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Google/ Gmail… Free
Tactic 5: Offshore Wind= Big Data, Big Opportunity Happy Hour
SPACES Santana Row….$180
Projector… $120
Food & Drink…TBD
Tactic 6: Royse Law Firm Media Partnership
Royse Law Firm Social Media Channels…. Free
Total Budget: $300 +10% contingency
XIII. Measurement/Benchmark
Benchmark:
● Website traffic
● Retention rate of existing members
● Attendance at events
● Social media clicks and views
● If possible, we will compare the benchmarks to past company data to measure our
achievements. We will measure our success based on how well we reached our
objectives.
Public Relations Objectives Measurements
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Objective 1: Gain the loyalty of companies and be widely known as the primary nonprofit for
offshore wind development in the US.
Measurement: The increase and decrease of membership within the Network and monitor
traffic and followings on social media accounts.
Objective 2: Educate about the future of offshore wind through meaningful relationship
building with 200 new companies by 2020.
Measurement: Tracking the companies we’ve reached out to, while also looking into the
number of people who join the network based off of our educational efforts
Objective 3: Implement a 2019 PR campaign to educate the public and non-members about the
lowering costs and unique benefits that offshore wind offers.
Measurement: 30% attendance of invited target guests at June, 2018 event
Objective 4: Create relationships with national campaigns working to get companies to sign
onto 100% renewable initiative objectives by 2019.
Measurement: Percent change in membership growth
XIV. Evaluation
After reviewing the objectives, the best tools for analyzing informational success are event
measurement, media content analysis, and cyberspace analysis. Event measurement outputs will
include: total number of attendees, assessment of the types of individuals who attend, the number
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of interviews conducted, and the number of promotional materials used. For Media content
analysis, media outputs include: Total number of stories, articles and total number of media
impressions to conduct this analysis. For cyberspace analysis, our outputs will include: review
and analysis of web postings and review of web traffic patterns will be the two outputs we focus
on.
The increase or decrease of the Network’s members and their influence on market expansion. To
do so, we will use a member-satisfaction survey to to gauge if the Network’s member outreach
campaign was successful. Membership retention will also gauge the campaign’s success. Using
Cision, we plan to analyze collected data in terms of a number of mentions, estimated social
media reach, and interactions as seen in likes, comments, and shares. Sentiment analysis will
give us insight about the way the Network’s brand and any other keywords we monitor are
perceived. We will also use Cision to track social pick-up following the June event.
XV. Deliverables
1. Social Media
Planned
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1. Want to help save the earth? Join us on June 11th @SantaClareUniv for discussions
about #sustainability and #renewableenergy #gogreentosavegreen
2. Offshore Wind Goes Out West - join the growing conversation surrounding Offshore
Wind June 11th @SantaClareUniv
3. Come float your ideas on offshore wind June 11th @SantaClareUniv
#gogreentosavegreen
4. Wind energy displaced 159 million metric tons of CO2 in 2016, join us June 11th to learn
why 2019 will be even better #gogreentosavegreen
5. Link to this: :https://qz.com/1267709/every-google-search-results-in-co2-emissions-this-
real-time-dataviz-shows-how-much/ Every Google search releases emissions into the
atmosphere, it doesn’t have to. Join the growing conversation surrounding Offshore
Wind June 11th @SantaClareUniv
6. Offshore wind needs pioneers in the Pacific, join the growing conversation surrounding
Offshore Wind June 11th @SantaClareUniv #gogreentosavegreen
7. 70% of of the U.S. population living within 50 miles of a coastline, capturing wind off
America’s shores, has the potential to provide energy to countless homes and
businesses #gogreentosavegreen (Link: flyer)
7 Facebook Posts
1. Did you know that one offshore wind turbine generates 20 million units of energy each
year? That’s enough to meet the annual needs of 11,000 households each year! Learn
more at our upcoming event, Floating Frontiers, on June 11th at Santa Clara University.
Register here: http://offshorewindus.org/floatingfrontiers/environmental/
2. Did you know every Google search comes at a cost to the environment? Two Google
searches produce as much C02 as a boiling kettle. But, there is hope! Join us on June
11th at Santa Clara University for Floating Frontiers! Learn how offshore wind can save
the environment! Register Here:
http://offshorewindus.org/floatingfrontiers/environmental/
3. In 2016, wind energy displaced an estimated 159 million metric tons of carbon dioxide.
Learn more about the US’s expanding offshore wind industry at Floating Frontiers on
June 11th at Santa Clara University. Register here:
4. Wind energy reduces energy bills for consumers! Learn more about the rapid
development of Offshore Wind at Floating Frontiers! Register here:
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http://offshorewindus.org/floatingfrontiers/environmental/ (Insert this image:
5. Offshore wind resource development would help the US achieve 20%of its electric wind
wind power by 2030. Learn more about the potential to provide offshore wind for
countless businesses and homes at Floating Frontiers on June 11th at Santa Clara
University! Register here: http://offshorewindus.org/floatingfrontiers/environmental/
6. Wind energy accounts for the largest increase in renewable energy, resulting in 40% of
renewable energy growth! Do you love the earth as much as we do? Join us on June
11th for Floating Frontiers! Learn about the rapid advancements in the industry from
CEOs, Governors, and other thought leaders! Register here:
7. Did you know: 70% of the US population lives within 50 miles of a coastline-- capturing
wind off America’s shores has the potential to provide energy to countless businesses
and homes. Learn more about how we are making this a reality on at our event Floating
Frontiers on June 11th at Santa Clara University. Register here:
Email Subject Line Options:
1. Floating Frontiers in The Pacific

2. Offshore Wind Goes Out West
3. SCU Presents Floating Frontiers (kinda sounds like SCU is hosting, but its just the
venue)
4. Floating Frontiers: An Exclusive Look
5. Join us for a discussion on floating offshore wind
6. Join the growing conversation surrounding Offshore Wind
7. Be a pioneer, come float your ideas on offshore wind
8. If it floats your boat, come say hi on June 11th
2. Digital Poster
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Promotion:
Lucas
Weekly ASG Email
Reach:
5,438 Undergraduates
3. Snapchat Videos (screenshots)
Promotion: Takeover
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Reach: 744
Account: SCUInstagram Photos on SCU Instagram Account (to be posted by end of week)
Promotion: 1 post of 5 pics
Reach: 13.5 k
Account: SCU
4. Media email invitations
Email 1
The total value of the global offshore wind energy market is expected to reach USD 57.2 billion
by 2022. California could catch up with aggressive offshore wind investments seen on the East
Coast... if Sacramento acts now.
The Business Network for Offshore Wind invites you to a series of one-day discussions focused
on single topics – environmental science, technology, technical needs and advancements,
research and development, and finance. Executive Director Liz Burdock will lead the event on
June 11th, from 8:30 AM – 5:30 PM at Santa Clara University.
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May we count on seeing you there? Is there a special time when you'd like to meet with Liz to
learn more about offshore wind? The event will also give you chance to mingle with some of the
business leaders who are supporting the Offshore Wind initiative.
Please let me know if you can attend so we can accommodate all of your background
information needs. For your convenience, here is a backgrounder on The Network: ANNUAL
REPORT.
Additionally, here is the full agenda:
8:30 - 9:30 am – Registration, Continental Breakfast and Networking

9:30 am – Welcome – Joan Barminski, BOEM Pacific Region
9:45 am – Purpose and Objective of the Summit – Liz Burdock, Business Network for Offshore
Wind
10:00 am – West Coast Energy Policy And How Offshore Wind Can Contribute To Achieve
Energy Targets (Electification of the Transportation Sector, Increasing RPS and Carbon Tax) –
Heather O’Neal, Advanced Energy Economy
10:30 am – West Coast Market Context: Climate/Renewables Policies & Offshore Wind
Initiatives
● California Energy Commissioner Karen Douglas
● Brian Young, Washington State Department of Commerce
● Oregon
● Lori Biompni, Redwood Coast Energy Authority
11:30 am – Participant Discussion and Feedback
12:00-1:00 pm – Networking Lunch
1:00 pm – Status of Floating Platforms in the Global Market – Ross Tyler, Business Network for
Offshore Wind (Moderator)
● Factors and Forecast for Downward Power Price Trend – Stephen Wyatt, Catapult
● Up-to-date Status of the Global Floating Offshore Wind Market: Key Technologies,
Principle Markets, Future Trends– Bruno Geschier, Ideol
● Marine Center – Hywind Scotland Update
2:00 pm – Participant Discussion and Feedback
2:30 pm – Insights on Environmental Protection from Other Nations' Permitting and Consenting
Policies for Floating Platforms
● Kevin Banister, Principle Power Inc.
● Doug Davey, Jacobs Engineering Group
● Friends of the Earth Scotland (Invited)
● John Steinbeck, Tenera
● Kendra Kallevig-Childers, DNV GL
3:30 pm – Addressing Environmental Concerns Regarding Floating Platforms – Catherine
Bowes, National Wildlife Federation (Moderator)
● Sandy Aylesworth, NRDC
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● Garry George, Audubon
● Jeremy Potter, BOEM Pacific Region
5:00 pm – What More Needs to Be Done and How to Work Together Roundtable Discussion and
Feedback (Wrap-up Summary and Next Steps) – Ross Tyler, Business Network for Offshore
Wind
Best,
Miranda Dunne
(847) 612-4028
Email 2
The offshore wind sector is expected to grow quickly over the next decade, boosted by a
predicted $300 billion investment that will add an approximate 10GW to the nation’s current
wind energy capacity. California could catch up with aggressive offshore wind investments seen
on the East Coast... if Sacramento acts now.
The Business Network for Offshore Wind invites you to a series of one-day discussions focused
on single topics – environmental science, technology, technical needs and advancements,
research and development, and finance. Executive Director Liz Burdock will lead the event on
June 11th, from 8:30 AM – 5:30 PM at Santa Clara University. You'll learn, among other
interesting facts, that 70% of the U.S. population living within 50 miles of a coastline has the
potential to provide energy to countless homes and businesses.
May we count on seeing you there? Is there a special time when you'd like to meet with Liz to
learn more about offshore wind? The event will also give you chance to mingle with some of the
business leaders who are supporting the Offshore Wind initiative.
Please let me know if you can attend so we can accommodate all of your background
information needs. For your convenience, here is a backgrounder on The Network: ANNUAL
REPORT.
Additionally, here is the full agenda:

8:30 - 9:30 am – Registration, Continental Breakfast and Networking
9:30 am – Welcome – Joan Barminski, BOEM Pacific Region
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9:45 am – Purpose and Objective of the Summit – Liz Burdock, Business Network for Offshore
Wind
10:00 am – West Coast Energy Policy And How Offshore Wind Can Contribute To Achieve
Energy Targets (Electification of the Transportation Sector, Increasing RPS and Carbon Tax) –
Heather O’Neal, Advanced Energy Economy
10:30 am – West Coast Market Context: Climate/Renewables Policies & Offshore Wind
Initiatives
● California Energy Commissioner Karen Douglas
● Brian Young, Washington State Department of Commerce
● Oregon
● Lori Biompni, Redwood Coast Energy Authority
11:30 am – Participant Discussion and Feedback
12:00-1:00 pm – Networking Lunch
1:00 pm – Status of Floating Platforms in the Global Market – Ross Tyler, Business Network for
Offshore Wind (Moderator)
● Factors and Forecast for Downward Power Price Trend – Stephen Wyatt, Catapult
● Up-to-date Status of the Global Floating Offshore Wind Market: Key Technologies,
Principle Markets, Future Trends– Bruno Geschier, Ideol
● Marine Center – Hywind Scotland Update
2:30 pm – Insights on Environmental Protection from Other Nations' Permitting and Consenting
Policies for Floating Platforms
● Kevin Banister, Principle Power Inc.
● Doug Davey, Jacobs Engineering Group
● Friends of the Earth Scotland (Invited)
● John Steinbeck, Tenera
● Kendra Kallevig-Childers, DNV GL
3:30 pm – Addressing Environmental Concerns Regarding Floating Platforms – Catherine
Bowes, National Wildlife Federation (Moderator)
● Sandy Aylesworth, NRDC
● Garry George, Audubon
● Jeremy Potter, BOEM Pacific Region
5:00 pm – What More Needs to Be Done and How to Work Together Roundtable Discussion and
Feedback (Wrap-up Summary and Next Steps) – Ross Tyler, Business Network for Offshore
Wind
Best,
Miranda Dunne
27
5. Flyers
6. PSA Script
With 70% of the US population living within 50 miles of a coastline, developing offshore wind
has the potential to provide energy to countless homes and businesses.
A modern offshore wind energy turbine generates 20 million units of electricity each year,
enough to meet the annual needs of over 11,000 households each year.
How can the US take advantage of these technological advancements and key market sectors to
produce energy in a more effective manner?
Offshore wind resource development would help the US achieve 20% of the electric power from
wind by 2030-- and The Business Network for Offshore Wind is working to make this a reality.
A nonprofit focused on the development of the U.S. offshore wind industry and advancement of
its supply chain, the Business Network is a group of policymakers, academia, and global experts
working to expand US offshore wind energy.
To learn more about US expansion of offshore wind and how to become a member of the
Network, visit https://www.offshorewindus.org.
Let’s Think Outside the Shore.
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8. Media Reports
Industry News 5/10/2018-5/17/2018
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Americans want more clean energy. Here's what they're actually willing to do to get it
● Consumers are growing more concerned about climate change and their carbon footprint,
according to an annual survey from Deloitte.
● The gap between environmental concern and consumer action is poised to shrink as tech-
minded millennials make green choices in their daily lives.
● Interest is growing in home battery systems paired with solar panels and time-of-use rates,
but privacy concerns could hold back adoption of smart home devices.
Americans have long supported the idea of clean power. The question has always been how
much effort they're willing to expend to make a green energy future a reality.
A new survey from global auditing and consulting firm Deloitte suggests the gap between
environmental concern and consumer action may be shrinking. The pillars helping to bridge the
divide include falling prices for solar power, higher awareness of clean energy options, growing
concern about climate change and the inclinations of millennials.
"In addition to expressing broad support for renewables, residential consumers are generally
striving to do more to become greener at a personal level," the report authors wrote.
In this year's Deloitte Resources Study, 68 percent of electric power buyers said they are very
concerned about climate change and their carbon footprint. That's the highest percentage ever
recorded in the study, topping the previous record of 65 percent in 2016.
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The resources survey is Deloitte's first since President Donald Trump announced in June that
the United States was pulling out of the Paris climate agreement. That high-profile decision has
actually raised awareness of environmental issues and caused businesses to revisit their
sustainability plans, the study authors told CNBC.
The survey found that 74 percent of respondents believe climate change is caused by human
actions, up 5 points from 2017. Just 37 percent said environmental concerns are overblown,
down 8 points from last year.
That concern is percolating up to businesses. In Deloitte's survey of businesses, 7 in 10

companies reported that customers were demanding that they draw at least some of their power
from renewable sources.
Building out more solar and wind farms was widely seen as the main answer to climate change.
However, the study found that consumer support for renewable energy goes beyond
environmental concern. Respondents also said they believe renewable power improves U.S.
energy independence, creates jobs and boosts the economy at the local and national levels.
Still, only 14 percent of household consumers say they have been offered the option of buying
green energy. Out of that small group, only 6 percent purchased it. Most who turned it down
said their decision boiled down to cost.
Deloitte says a generational shift could soon cause consumers to take bigger steps in their
personal lives than merely switching to LED lightbulbs and adjusting their thermostats.
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"Millennials, who are largely greener and 'techier' than previous generations, could soon tip this
scale," Deloitte said.
"Their influence will continue to grow as they become a larger part of the workforce. Simply put,
millennials have momentum, which makes them impossible to ignore."
The clean-energy appeal of installing residential solar panels grew in importance this year,
closing the gap with cost-saving as a motivator. The prospect of maintaining power during
outages is also a growing selling point. About half of the respondents who don't have solar
panels said the opportunity to pair them with a battery storage system would make solar power
more interesting to them.
Nearly half of respondents were interested in time-of-use rates, which allow electricity
consumers to save money by using power at certain times of the day. That's up from just one-
third of respondents last year.
One aspect of the survey that surprised the authors was respondents' views on smart home
technology. While the trend dovetails with millennials' techy inclinations, concerns about privacy
appear to be keeping Americans from adopting internet-connected technology to manage their
energy footprints.
Almost one-third of respondents — and 69 percent of millennials — said they are increasingly
concerned about bringing the tech into their homes.
The study is based on online interviews of decision-makers representing 1,500 residential

households and 600 businesses. It was conducted by market research firm the Harrison Group
for Deloitte in March.
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Poland's PGE wants its offshore wind to be ready to build in 2021
Poland’s biggest power company. PGE. expects its Baltic Sea wind farms to achieve ready-to-
build status in 2021, Chief Executive Henryk Baranowski said on Wednesday.
Offshore wind farms and nuclear power station were two strategic options announced in 2016
by state-run PGE, which generates most of its electricity from lignite coal.
“We have an optimistic and quite an ambitious plan to achieve a ready-to-build status for our
offshore wind in 2021,” Baranowski told a conference with analysts.
“At this moment we have a strategy, adopted in 2016, in which both nuclear and offshore are
the options being considered. We have always said that we are open for any kind for
partnership, but this partnership has to have reasonable business foundations,” Baranowski
said.
Sources said that PGE has abandoned its leading role in plans to build Poland’s first nuclear
power station as it focuses on new wind farms in the Baltic Sea. (Reporting by Agnieszka
Barteczko; editing by Jason Neely)
Why the offshore wind industry is about to take off
There are only five wind turbines operating in U.S. waters today. But that will likely soon
change, partly because of states with ambitious offshore wind targets.
Massachusetts, for example, is about to pick one of the three bids it got from companies vying
to build one of the nation’s first commercial-scale offshore wind farms. Equipped with the
capacity to generate enough electricity to power as many as 150,000 homes, the turbines
located about 20 miles southwest of Martha’s Vineyard would be among several big offshore
wind projects that could transform the grid.
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We lead an offshore wind energy graduate program at the University of Massachusetts that
brings together engineering, wildlife ecology, public engagement and political science students.
Through this work, we have come to believe offshore will become a major new source of
domestic renewable energy for the nation.
Momentum from the market and the states

This new Massachusetts venture is planned to be built only a few miles away from the site that
had been slated for Cape Wind, which was supposed to be the first commercial-scale offshore
wind project ever built in the U.S. What changed after those plans collapsed in 2015 following a
13-year effort?
Perhaps the biggest momentum is coming from market forces, which have improved. Cape
Wind’s troubles stemmed from a mix of high costs and public and political opposition that
doomed the project. But the pace of nuclear and coal-fired plant closures has picked up since
then.
Meanwhile, the cost of generating electricity through wind off the coast of Europe, the one
region where the industry has gained critical mass, has decreased sharply.
Here in the U.S, the Trump administration is approving new leases for offshore wind
development. And the industry is gaining state-level support, especially in an East Coast
corridor that runs as far south as North Carolina.
Despite Cape Wind’s demise, Massachusetts became the first state to set offshore wind goals
in 2016. It aims to install at least 1,600 megawatts of electricity – enough to power over 600,000
homes – by 2027.
Soon after, New York released an even more ambitious master plan, which aims to install 2,400
megawatts of electricity by 2030. Then, New Jersey went further, committing to a 3,500-
megawatt goal by 2030.
Besides these three states, another five – Maryland, Virginia, Rhode Island, North Carolina and
Delaware – are also moving forward, with federally approved leases to develop offshore
windfarms. One in 5 Americans lives in these eight states. The 600,000 jobs the Energy
Department predicts that onshore and offshore wind energy will create by 2050 help explain
their interest.
Meanwhile, things are moving forward in other states as well. Hawaii plans to rely heavily on
offshore wind as part of its goal of getting all its power from renewable sources by 2045. Like
states on the West Coast, Hawaii has not gotten federal approval yet for any leases.
An energy gap
When you flip a switch, you expect the lights to turn on. Yet few Americans are aware of the
delicate balance between supply and demand that makes it possible for the nation’s lights,
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appliances and factories to keep humming.
Grid operators ensure different sources of generation, primarily coal, natural gas, nuclear and
renewable energy like wind, hydropower and solar, meet demand. This mix varies by region,
time of day and season, and the balance between these different electricity sources has
changed significantly in the past two decades.
The biggest transformations are the rising share of power derived from natural gas and wind
and the decline in coal. As recently as 2000, coal produced more than half of the nation’s
electricity, while natural gas contributed only 13 percent, and a combination of wind, solar and
geothermal energy powered less than 1 percent of the grid. By 2017, the share of coal-fired
power had fallen to 30 percent and natural gas had jumped to 32 percent. The share of
electricity from renewable sources aside from hydropower – primarily wind – had hit 8 percent
and was growing rapidly.
The share of nuclear power has remained steady at about 20 percent of the national grid, but
that will change as many old nuclear reactors are decommissioned.
In New England, for example, the Pilgrim nuclear power plant in Plymouth, Massachusetts, will
shut down in 2019. Four nuclear plants serving customers in Ohio and Pennsylvania are now
scheduled to close as well.
Meanwhile, the Brayton Point coal plant, the last in New England, also stopped operating in
2017. All told, utilities and state power authorities are retiring about 16 percent of the region’s
generating capacity between 2013 and 2021, including coal-fired plant and nuclear reactor
closures.
With all the coal and nuclear closures across the country, experts anticipate that the U.S. will
need approximately 3 terawatt hours of new capacity by 2050. This projection, which is based
on historical trends at a time when the grid is being transformed, is a massive amount of
electricity, equal to about three-fourths of all the power Americans consumed in 2017. Filling
that gap may be daunting, but it also creates a chance to upgrade the nation’s power
infrastructure while helping to tackle climate change.
Lower offshore wind prices

Even with an impending burst of demand for new power sources, the offshore wind industry
would not be nearly as promising if not for the plunging prices seen in Europe, where the
industry has already taken off.
In 2010, electricity generated through offshore wind off the European coastline cost around 17
cents per kilowatt hour, more than twice what utilities were paying for power derived from
burning gas and coal. The price fell to around 13 cents by 2017. But when Germany and the
Netherlands recently awarded some of the first unsubsidized offshore wind contracts, bids had
fallen to as little as 6 cents.
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What’s driving this decline? A number of factors. Wind turbine blades keep getting longer,
doubling in length since 2000. These blades are now nearly as long as football fields – about
270 feet – on 8-megawatt turbines. The extra length means they capture more power,
generating more revenue from every turbine.
In addition, offshore wind turbines have grown more reliable, and government subsidies and
mandates have incubated and sped the development of Europe’s industry. While electricity from
U.S. offshore wind farms will initially cost system operators more in the U.S. than in Europe – as
is common with any breakthrough projects – we predict that prices will fall once the market gets
bigger here.
The Energy Department projects that there will be a total 86 gigawatts of U.S. installed offshore
wind capacity by 2050, about 7 percent of the capacity of today’s grid and only 4 percent of the
vast potential to harness this kind of energy. Given the speed with which prices are falling in
Europe, we believe that offshore wind could ultimately play an even bigger role than that,
especially should the federal government again make fighting climate change a top priority.
California Offshore Wind Energy Gateway launched
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The Conservation Biology Institute, with support from the Bureau of Ocean Energy
Management, recently launched the California Offshore Wind Energy Gateway, aCalifornia
Offshore Wind Energy Gateway website that “assembles geospatial information on ocean wind
resources, ecological and natural resources, ocean commercial and recreational uses, and
community values.” This information will help identify areas off the California coast that are
potentially suitable for wind-energy generation and development.
Mitsui Is Close to Buying Stake in Taiwan Wind Farm
Mitsui & Co. Ltd. is buying a 50 percent stake in wind farm developer Yushan Energy Co., giving
the Japanese trading house a stake in an offshore power project in Taiwan.
Yushan is a unit of Enterprize Energy, which owns a 40 percent net interest in the Hai Long
37
Offshore Wind development in the Taiwan Strait, according to an emailed statement from
Enterprize. The 300-megawatt project still in the planning stages and may require $1.8 billion to
develop, according to Bloomberg New Energy Finance.
Mitsui’s involvement would bring another major investor to Taiwan’s effort to secure additional
energy supplies while phasing out nuclear power. The island’s spare generation capacity has
narrowed so much in recent years that blackouts are an increasing risk.
Buffeted by strong breezes in the Taiwan Strait, the nation picked seven companies in April to
lead work on 3.8 gigawatts of offshore wind farms by 2025. Those plants, according to the
government in Taipei, may require NT$962.5 billion ($32.5 billion) investment.
Japanese trading houses have been making moves into offshore wind in overseas markets,
gaining experience to participate in what may become a big industry at home. Marubeni Corp.
owns stakes in projects in the U.K. Mitsui’s move would mark its first foray into the industry in
Taiwan.
Northland Power Inc., a Toronto-based energy firm, owns 60 percent of the Hai Long 2 project,
with Yushan holding the remainder. It’s one of seven groups chosen last month to lead offshore
wind farm development in Taiwan via a government auction.
Highest Mountain
Orsted A/S, the world’s biggest developer of offshore wind farms, which was also among
government auction winners, said this month it may sell to local investors 50 percent stakes in
as many as four projects it plans to build off the coast of western Taiwan.
A Mitsui official declined to disclose the price of its stake in Yushan or the total cost of
developing the project, adding the venture is expected to start commercial operation in 2024.
The plant will sell electricity based on a 20-year feed-in tariff that Taiwan initially fixed at $199 a
megawatt-hour, according to BNEF.
Yushan sees potential for more work alongside that Hai Long windfarm. It has done work to
identify areas in Taiwan for offshore wind farms and with Northland is “proceeding with the
development of sites in the Changhua Sea area,” it said on its website. “The projects will result
in over 1,000 megawatts of offshore windpower being made available to the Taiwan electrical
power grid.”
Named after the highest mountain in Taiwan, Yushan is unit of Singapore-based Enterprize
Energy Pte., a pioneer in the offshore wind industry. Founded by Ian Hatton, Enterprize helped
get the Ormonde wind plant in the Irish Sea started in 2011, the biggest offshore wind farm of its
kind at the time. It specializes in early-stage work on energy projects and also has operations in
Vietnam and the U.K.
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The East Coast Gears Up For Massive Offshore Wind Investments
The East Coast of the United States is poised to witness the emergence of an entirely new
industry to its shores. Or more literally, just off its shores. After years of preparing, and watching
the progress being made in European and Asian waters, a number of East Coast states are
doing much more than dipping a toe in the water (the pioneering 30 MW Block Island project by
DeepWater Wind represented that initial toe). They are committing to develop as much as
13,000 megawatts (MW)– or 13 gigawatts (GW) of offshore wind capacity.
A recent summary from Moody’s observes that to date, 17 GW of offshore wind has been
developed globally. Against this backdrop of experience, the U.S. offshore wind market is
“poised to take off.” This results from a combination of political commitments across the
Northeastern states, aided by a strong tailwind of falling prices as better technologies and
economies of scale kick in.
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Plummeting Costs in Europe Bode Well for the U.S. Offshore Wind Effort
A March 2017 study of European strike prices demonstrates just how profound the decline in
prices has been: projects coming on line in 2017 and 2018 clustered in the $182-
195/megawatthour (MWh range). By the 2021 comissioning date, however, the price had
dropped to $81, and a projected slated for 2022 (Kriegers Flak) came in at $72. In the U.S., we
have seen a substantial decline in costs between the $244/MWh paid for Deepwater Wind’s
Block Island project and the price of $132/MWh offered in May of 2017 to the developers of the
Maryland project. In a few short weeks, when the winners of the first offshore solicitation in
Massachusetts for 400 MW are announced (proposals up to 800 MW will be considered), we
will see if this trend continues (Massachusetts has a mandate to purchase a total of 1,600 MW
of offshore wind).
Hard on the heels of Massachusetts, New York expects to procure at least 800 MW of offshore
wind in two solicitations late this year and next (with a total commitment to 2,400 MW). For its
part, Connecticut joined the ranks with an RFP for 825,000 MWh (rather than specify a capacity
value), while New Jersey’s governor recently committed to 3,500 MW. Even tiny Rhode Island is
likely to get into the action. The state is expected to issue an RFP for 400 MW of renewables
this year, some of which is expected to be from offshore wind. In total, commitments from
northeastern states total 7,500 MW at a minimum, with more expected to follow. That’s enough
critical mass to attract numerous bidders and create the foundation for an industry here in the
U.S.
While the potential is enormous and the energy is much needed, the development of an industry
like this does not happen on its own. In fact, it takes a high degree of concerted government and
regulatory diligence (in a March Forbes.com piece, I highlighted the sustained efforts of the New
York State Energy Research and Development Authority (NYSERDA), interviewing CEO Alicia
Barton and describing some of the efforts necessary to help assure future success of the
industry).
The Massachusetts story began all the way back in 2009, when the Commonwealth began
coordinating closely with the U.S. Bureau of Ocean Energy Management to develop lease areas
14 miles south of Martha’s Vineyard. A year later, the Massachusetts Clean Energy Center
(MassCEC) began surveying potential ports for the development of offshore wind.
MassCEC identified a vacant waterfront site in Port of New Bedford as one highly suitable
location to construct a Terminal, and the state moved ahead to improve that site. The Terminal’s
lengthy bulkhead and 21 acres of the terminal area were reinforced to take concentrated loads
up to 100 metric tons per square meter necessary for cranes to handle the massive and heavy
equipment. The harbor was also dredged to allow access to larger vessels. That effort appears
to have paid off, with the three bidders for the initial 400 MW all committing to using the New
Bedford Marine Commerce Terminal for turbine staging, assembly, and deployment.
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MassCEC has evaluated an additional 18 waterfront sites potentially suitable for other activities,
such as the work related to the massive foundations, the manufacturing of components such as
blades that may extend longer than a football field, as well as ongoing maintenance. One such
site, the location of the former 1,600 MW Brayton Point coal-fired generation plant (highlighted
in the first part of this series) is particularly well-suited for many of these activities, as well as for
interconnection with the power grid.
Similar to the comprehensive efforts in New York, the MassCEC has also sponsored a slew of
studies on everything from transmission planning, to the related environmental issues,
metocean data collection, to supply chain and workforce requirements. With 400-800 MW of bid
awards expected late this month, the first fruits of that planning are about to pay off.
“MassCEC is focused on identifying and knocking down market barriers while providing a
foundation for the offshore wind industry to launch in Massachusetts,” said Bill White, MassCEC
Senior Director of Offshore Wind Sector Development. “We’ve finally arrived at a turning point
for the industry as Massachusetts workers are poised to build the nation's first commercial scale
offshore wind project."
A Developer’s View from Ørsted North America
To get another informed perspective from one of the major players in the offshore game, I lined
up a conversation with Thomas Brostrøm, president of Ørsted North America. Ørsted has joined
forces with Eversource in a 50/50 joint venture to develop the Bay State Wind project. Ørsted
(formerly Danish Oil and Natural Gas, or DONG) is the undisputed leader of European offshore
wind. According to WindEurope’s latest report, the company is the largest owner of European
offshore wind developments, with a 17% market share (trailed far behind by E.ON, Innogy, and
Vattenfall – each at 7%). The company is also active in other parts of the world, having been
awarded a 900 MW contract for Taiwan offshore development in late April.
Brostrøm is very bullish on the prospects for offshore wind in the northeastern U.S., beginning
with the Massachusetts solicitation. He looks at the existing state commitments and future
potential and sees an eventual market north of 10,000 MW. At that type of scale, he is confident
that a supply chain can be established in the U.S., bringing more economic development with it.
That means potential suppliers that have an interest in this industry are certainly taking a deep
look at the U.S. market to set up shop here. We know there will be companies setting up shop
and probably teaming up with US players, but bringing in expertise from Europe.
While there is still some permitting work to do, Brostrøm expects the winning bidder to have
steel in the water in the early 2020s, and he expects the machines to be quite large.
You are looking at 8 MW or more. That’s pretty clear. You have Siemens at 8 MW, Vestas with
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a 9.5. And the question is with GE announcement (Author's note: GE announced a 12 MW
machine in later winter of this year) can they be ready with their 12 MW machine.
Bay State Wind has committed to connecting into the 1,600 MW interconnection at Brayton
Point and Brostrøm indicates that the project has already “secured our first spot in the queue in
ISO-NE for 800 MW… the reasons for choosing Brayton Point are numerous, but the key
factors are proximity…the cable route you want to have relatively short and as de-conflicted as
possible."
He notes that Brayton Point is also located on a very strong and stable part of the grid that will
not require upgrades. It’s also a suitable location for both the substation and the 55 MW, 110
MWh battery storage system from NEC included in Ørsted’s project submission.
The NEC battery is kind of a perfect combo, pairing offshore wind with large-scale battery
storage especially in Massachusetts and New England, when you have spikes in summer and
winter. It helps when you have your dependency on gas. For that reason we went with what we
think is quite an ambitious solution. (Author’s note: 45% of generation in ISO-NE relies on gas
as a primary fuel and another 11% as a secondary fuel.)
The batteries will complement the turbines, whose capacity factors Brostrøm expects to exceed
50%. The local wind regime, Brostrøm says, "is very constant off the cost of New England, like
in North Sea.”
Support Vessels May Become A Limiting Factor
Brostrøm and other developers see one of the bigger hurdles standing in the way being the
need to comply with the Jones Act – a post World War One law requiring shipments between
U.S. ports to be on U.S. vessels (the goal was to ensure a domestic merchant fleet would be
large enough in times of conflict). Today, the U.S. has no vessels capable of supporting the
offshore wind industry and installing turbines of that size.
In fact, the 30 MW Deepwater Wind project off Block Island, Rhode Island used two U.S.-
compliant vessels to move the turbine tower pieces and blades from the Rhode Island shore to
the project location. At that point, a foreign-flagged jack-up vessel (essentially a ship with legs
that project down to the ocean floor and raise the vessel into the air) with an 800-ton crane was
used for the actual assembly and installation work.
These jack-up ships are expensive and time-consuming to build, costing over $200 million, and
taking almost three years to construct. They lease out at an estimated $220,000 per day.
Brostrøm notes that they are critical to the effort, so progress needs to be made soon in this
area.
Long term and as quickly as possible, you need to see investment in Jones Act compliant
vessel. You can work out an alternative, but in my view its sub-optimal. That’s one area we and
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others are looking into.
Next Steps: the Bid Awards and Off to the Races
The Commonwealth will announce the winners of the first bids in just a few weeks. There is a
good chance that a full 800 MW will be awarded, and a non-zero chance that it may be split
between bidders. Regardless, the industry is finally about to get its green flag and the race to
develop these resources will finally be on, after a decade of preparing.
Brostrøm and others are optimistic that this industry will eventually be quite sizable, based on
the experience on the other side of the Atlantic, and believe that the initial state targets will
increase considerably in the future.
I think it can go much higher once you’ve seen turbines going up, and they are reliable, and
costs come down, piggybacking on Europe. I think you will see states come out with more
aggressive targets…we can kind of see that happening.
Peter Kelly-Detwiler is a principal at NorthBridge Energy Partners, a consulting firm providing

expertise and market intelligence to companies navigating today's complex energy landscape
Washington must come to grips with offshore wind conflicts
Offshore wind energy developers have momentum building for them in East Coast waters. But
other maritime industries want to ease up on the throttle.
The federal Bureau of Ocean Energy Management recently held another round of public
meetings in New Jersey and New York, gathering information for what could be a future round
of lease offerings in the New York Bight. Secretary of Interior Ryan Zinke has promised to help
fast track future permitting.
Already Statoil has plan for its Empire Wind turbine array, tucked into a 79,350-acre federal
lease near the apex of ship traffic separation lanes near the entrance to New York Harbor. That
could mean a lot of new maritime jobs, along with a new kind of navigational risk.
The Maritime Association of the Port of New York and New Jersey supports renewable energy,
said Edward Kelly, the association’s executive director, at a May 9 meeting BOEM hosted in
Newark, N.J.
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A chart on the simulator deck shows the location of the proposed Statoil wind array off New
York. Kirk Moore photo.
“Our ultimate goal is safety,” Kelly stressed. The port gets more than 10,000 deep draft vessels
calling every year, he said, and handles the largest volume of petroleum products of U.S. ports.
For separating turbines from ship traffic, “we feel the setbacks are absolutely essential…we
would like them to be at least one nautical mile,” said Kelly.
Others have argued there needs to be much more space now, with the arrival of 1,200’x140’
ultra-large containerships that need more like 2.5 miles to stop.
Those final decisions are up to BOEM. The Coast Guard is busy in an advisory role to the
agency, while also starting work toward what could be a new East Coast routing system that
would create shipping safety fairways.
“Each wind farm is different, each port is different,” said Chris Scraba, deputy waterways chief
with the Coast Guard Fifth District headquartered in Virginia. That will affect how wind farm
buffers and setbacks are established, he said.
State governments in the Northeast and Mid-Atlantic are promoting big plans for offshore wind
energy, even as they oppose the Trump administration’s wishes to open Atlantic waters to oil
and gas drilling. But wind turbines in the wrong place could pose their own danger of a spill.
“If we have one accident, one spill, that potentially could have generational impact,” said
Scraba. “It’s critical we get this right.”
Commercial fishermen have a case in federal court over the Statoil lease, and litigation seems
certain to reignite. The arrival of foreign-flagged survey vessels in New Bedford, Mass., to
explore sites leased by European wind developers energized fishermen opponents.
“We have the Magnuson Act (federal fisheries law) because we want to have American fishing
grounds for American fishermen,” said Meghan Lapp, fisheries liaison for fishing company
Seafreeze Ltd., North Kingstown, R.I. “BOEM is plowing ahead regardless. They have not
slowed down.”
Skeptics may be getting some traction. A day after BOEM’s meeting there, New Jersey Gov.
Phil Murphy, a strong proponent of wind energy himself, asked the agency for a six-month
extension of its information-gathering stage to absorb concerns of the fishing industry.
In lengthy comment letters April 30, the National Marine Fisheries Service and Massachusetts
Division of Marine Fisheries weighed in, pointing out shortcomings in BOEM’s environmental
analysis so far and providing laundry lists for new research.
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“It’s going to take more than a one-year NEPA (National Environmental Policy Act) analysis,”
said Lapp. “You can’t fast-track the analysis of something that’s never been done before.”
US Offshore Wind Currently Worth 17 Gigawatts, Investment Needed To Bolster Industry
The US offshore wind industry is on the verge of becoming a major national industry, according
to the Business Network for Offshore Wind, but in a new report it has warned that immediate
investment is needed in the US supply chain so as to offset the steady reduction of the
Investment Tax Credit and to minimize reliance on the European supply industry.
In April, the US Business Network for Offshore Wind, in conjunction with Société Générale, a
French multinational banking and financial services company headquartered in Paris, held a
workshop with offshore wind experts focused on investigating the needs of the finance industry
and thus improving investment into the US offshore wind sector. The findings of the report are
many, but one important issue stands out. Specifically, despite the US federal government
issuing offshore leases worth up to 17 gigawatts (GW) of offshore wind capacity, significant
investment is needed to scale up the US offshore wind supply chain so as to avoid the high
costs associated with shipping components from Europe.
This is specifically important as the Investment Tax Credit — more accurately, the Business
Energy Investment Tax Credit, which in 2016 provided developers with a 30% tax credit — is
scaling down 6% each year until it phases out in 2020. As the authors of the report explain, “The
winding down of the US federal production tax credits (PTC) and investment tax credits (ITC)
will change the medium term future balanced cost of capital for US offshore wind projects.
“However, again underscoring the importance of the US businesses, the expectation that the
potential for the shortfall in savings from the low cost of tax equity is to be offset from a more
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robust, efficient domestic US supply chain. The next phase is ensuring adequate financing with
the appropriate finance instruments to support development of the project pipeline.”
The tax credit for large-scale wind is down to 18% in 2018 and will be 12% in 2019, before
fading out entirely, and reliance upon an overseas supply chain for the necessary components
to develop offshore wind — larger and built for heavier weather conditions than the onshore
supply chain that exists in North America — will only create an economically inefficient market
just when the industry is on the verge of solidifying itself as a major player and provider of clean,
reliable, and consistent power.
“The US is in the most enviable position” said Ross Tyler, Strategy and Development Director
for the Business Network, “The US has scale, the Europeans have developed the technology,
and we have lease areas while States are beginning to issue power purchase agreements. We
have the major building blocks, but the most important is the financing which cements them all
together.”
In fact, over the past year or so, the US government has offered up leases that cover 13
offshore wind energy areas and potential capacity of up to 17 GW. The US Bureau of Ocean
Energy Management (BOEM) also recently approved four site assessment plans as well as
beginning the review process for a Construction and Operation Plan. The BOEM is also
slackening the regulations that exist for planning and development — “simplifying marine buoys
approval; reducing the length of time for geotechnical surveying results; and, allowing
developers to incorporate an element of flexibility in its applications with a voluntary option to
use a project ‘design envelope’.”
In addition, there is the recent activity in the country’s north-east, specifically the development of
the 800 megawatt (MW) Bay State Wind offshore wind farm, as well as the smaller 200 MW
Constitution Wind project — the former of which will supply clean electricity to the state of
Massachusetts, and the latter to Connecticut.
All in all, existing potential capacity which is already in early stages of development is more than
enough to support a robust supply chain in North America, and the government is even now
moving forward with future lease areas in an effort to avoid a potential slowdown in the industry.
As such, the Business Network for Offshore Wind is making the case that investment for a US
supply chain needs an increase in investment. However, according to the findings from the
workshop held last month, the US financial market is potentially more conservative with respect
to the contracting structures, but there is nevertheless still an appetite for investment.
“The timing is good, and we might expect increasingly competitive banks and expansive lending
limits for debt, suitable for the offshore wind industry as more projects are completed,” said
Chris Moscardelli, Director, Energy Project Finance, Société Générale.
Specifically, the report details the findings from the workshop, which found:
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European lenders are now comfortable with offshore wind technology – even new technology
and debt financing can amount to 70% of capital expenditure.
Bonds are beginning to be introduced into some European offshore wind projects.
The suite of 20-30 European lenders, experienced with offshore wind, are involved and
knowledgeable with the U.S. offshore wind market but are less familiar with the U.S. Tax equity.
Capital markets have not replaced debt in the refinancing of the European projects. In contrast,
the U.S. might witness earlier entry of the capital markets through institutional financing.
A significant appeal to financing the U.S. offshore wind projects is the long, usually 20-year
power purchase agreements, strengthening the revenue side.
Unlike European projects that may have 12 or more interfacing contractors, the . equity and
lending will remain more conservative with the construction structures, ideally looking for
wrapped formations or with few contracts but managed by experienced, strong, project
construction staff.
“It is clear that the U.S. offshore wind market is poised to accelerate but the unknown is at what
speed,” the authors of the report concluded. In a way, only time will tell, because the potential is
there and there are numerous benefits both now, and post-ITC expiry. Risk has diminished
considering the success across the Pond in Europe, and continued technology cost declines will
only further the potential.
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5/17/2018-5/24/2018
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Massachusetts Gains Foothold in Offshore Wind Power, Long Ignored in the U.S.
NEW BEDFORD, Mass. — On the waterfront of this fabled former whaling hub, the
outlines of a major new industry are starting to appear.
Crews of research boats perform last-minute tuneups before heading out to map the
bottom of the Atlantic Ocean. A large weather buoy decked out with gear for measuring
wind speeds waits on the quay for repairs. And a 1,200-foot stretch of the port has been
beefed up to bear enormous loads.
New Bedford hopes to soon be the operations center for the first major offshore wind
farm in the United States, bringing billions of dollars of investment and thousands of
jobs to the town and other ports on the East Coast.
On Wednesday, that effort took a major step forward as the State of Massachusetts,
after holding an auction, selected a group made up of a Danish investment firm and a
Spanish utility to erect giant turbines on the ocean bottom, beginning about 15 miles off
Martha’s Vineyard. This initial project will generate 800 megawatts of electricity, roughly
enough to power a half a million homes. At the same time, Rhode Island announced it
would award a 400-megawatt offshore wind project to another bidder in the auction.
The groups must now work out the details of their contracts with the states’ utilities.
“We see this not just as a project but as the beginning of an industry,” Lars Thaaning
Pedersen, the chief executive of Vineyard Wind, which was awarded the Massachusetts
contract, said in an interview.
Offshore wind farms have increasingly become mainstream sources of power in

Northern Europe, and are fast becoming among the cheapest sources of electricity in
countries like Britain and Germany. Those power sources in those two countries already
account for more than 12 gigawatts of electricity generation capacity.
But the United States has largely not followed that lead, with just one relatively small
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offshore wind farm built off the coast of Rhode Island. Currently, the entire country’s
offshore wind capacity is just 30 megawatts.
Jeff Grybowski, chief executive of Deepwater Wind, which won the Rhode Island
portion, said that together the two projects add up to a European-scale package. “This
shows the U.S. is catching up rapidly to the developments in Europe,” he said.
Such projects have run into opposition here over both cost and aesthetics — utilities are
typically required to opt for the cheapest sources of power, and communities have
resisted plans regarded as eyesores. Senator Edward M. Kennedy helped block a wind
project off the coast of Cape Cod that would have been visible from the family estate.
But the technology has the potential to bring large supplies of energy to the Northeast.
Arrays of wind turbines with generation capacities comparable to major conventional
power plants would be mostly out of sight, albeit within easy transmission reach of large
population centers like Boston and New York City.
“We could run the whole East Coast on offshore wind,” said Amory B. Lovins, co-
founder and chief scientist at the Rocky Mountain Institute, a Colorado-based nonprofit
organization that advises on renewable energy.
Massachusetts is looking to capitalize. It wants to add 1,600 megawatts of electricity by

2027. That would be enough to power a third of all residential homes in the state and
supply 11 percent of its overall needs. The Massachusetts Clean Energy Center, a state
agency, also estimates that the projects could generate 9,850 jobs over 10 years, and
add $2.1 billion to the state’s economy.
Developers say the state’s plan includes a series of projects large enough to help
spawn a network of local suppliers of everything from components for the turbines to
services like maintaining them, and drive down costs. Other states are pushing forward
as well. Connecticut will soon name a developer for an offshore wind project of its own,
while New York and New Jersey have both announced ambitious plans.
New England is particularly well suited to offshore wind farms. There is not enough land
for wind turbines onshore, and the area is not ideal for solar power. At the same time,
Massachusetts has been under pressure to find new sources of energy to replace aging
conventional and nuclear plants, as well as meet targets for reducing greenhouse gas
emissions blamed for climate change.
The state is betting that, by investing in offshore wind decades after Northern Europe
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first tested the technology, it can avoid some of the growing pains experienced across
the Atlantic.
For years, projects there required large government subsidies to be economically
viable. Recently, technical advances and plummeting prices have meant that countries
like Germany and the Netherlands have been able to award offshore wind projects with
zero subsidies. As a bonus, offshore wind farms have supported thousands of jobs in
port cities in the region.
Two of the three bids in Massachusetts came from European developers. The winner
was a joint venture of Copenhagen Infrastructure Partners, a Danish renewable energy
investment firm, and a subsidiary of Iberdrola, a Spanish utility. The other bids came
from a consortium led by the Danish wind giant Orsted, and Deepwater Wind, which is
based in Providence, R.I., and mainly owned by D.E. Shaw, an investment firm.
“We know in light of Northern Europe’s experience with offshore wind that many U.S.
ports will benefit from the arrival of the industry here,” Jon Mitchell, the New Bedford
mayor, said in an interview.
New Bedford has benefited from a lucrative sector before. In the mid-19th century, its
whaling industry made it one of the wealthiest cities in the United States. “Nowhere in all
America will you find more patrician-like houses; parks and gardens more opulent, than
in New Bedford,” Herman Melville wrote in his epic novel, “Moby-Dick.”
In the hopes of another such boost, the Massachusetts Clean Energy Center, the state
agency, has already spent $113 million dredging the harbor and expanding and
reinforcing a 29-acre marine commerce terminal. The state is preparing it to load the
components of turbines that stretch up to 600 feet high and weigh many tons onto
special vessels for installation at sea.
Whether Massachusetts can pull of its ambitious plans will depend to some degree on
local issues — and not everyone in the area is enthusiastic.
In particular, some of New Bedford’s fishermen are worried. The city’s port is already
home to hundreds of fishing boats, as well as seafood auction houses and processing
plants. It generates about $3.3 billion a year and supports about 6,200 jobs, according
to the local authorities.
“You don’t want to destroy one type of sustainable energy harvest with another one,”
said Kevin Stokesbury, a professor at the School for Marine Science and Technology at
the University of Massachusetts at Dartmouth.
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Eric Hansen, a scallop fisherman, said that he and his colleagues were concerned
about threading their way through a relatively narrow allotted path through spinning
turbines.
“Think fog, heavy seas,” he said.
Even so, wind power is gaining its adherents.
Opposition to offshore wind in the state appears to have quieted since the death of Mr.
Kennedy in 2009. The senator and his family successfully resisted a project off Cape
Cod that would have been the first offshore wind farm in the United States, a project
proposed in 2001.
The area’s high electricity prices may prove, counterintuitively, to be a plus. Power
prices in Massachusetts are the second highest in the nation, behind only Hawaii’s, and
high rates prevail in much of the rest of New England and in New York. As a result,
customers might be more willing to pay the increased early prices for power generated
by offshore wind.
The economic boost, too, is appealing, especially in a once-affluent city of 100,000

people.
Kevin McLaughlin employs more than 100 people in his shipyards across the harbor at
Fairhaven, and has already won additional work from offshore operators.
“As long as there are boats that will be here,” he said, “it is business for us.”
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Northam wants strategic plan to boost offshore wind
RICHMOND, Va. — Virginia Gov. Ralph Northam’s administration says it is looking for
advice on how to make the state more attractive to offshore wind power.
Northam’s office announced Tuesday that the Department of Mines, Minerals and
Energy is seeking a contract to provide a strategic plan to make Virginia an east coast
hub for the offshore wind energy industry.
Virginia currently doesn’t have any offshore turbines.
Dominion Energy is working on two offshore wind turbines that are part of a pilot
program the state’s largest utility says could eventually lead to the development of a
much larger wind farm.
The Virginia State Corporation Commission will review the plan to determine whether it
is reasonable and in the public interest.
Copyright 2018 The Associated Press. All rights reserved. This material may not be
published, broadcast, rewritten or redistributed.
Massachusetts, Rhode Island award major offshore wind contracts
May 23 (Reuters) - Massachusetts on Wednesday selected a partnership between

Avangrid Inc and Copenhagen Infrastructure Partners to develop what will be the
largest U.S. offshore wind farm off the coast of Martha’s Vineyard.
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Vineyard Wind’s 800 megawatt proposal was chosen by state utilities Unitil, National
Grid and Eversource Energy. It is the largest ever procurement of offshore wind by a
U.S. state, and represents up to 6 percent of the state’s total annual electricity load.
The announcement came at the same time Massachusetts neighbor Rhode Island said
it had awarded a 400 MW offshore wind procurement to Deepwater Wind, a project
developer owned by D.E. Shaw Group.
Massachusetts in 2016 passed a law requiring its utilities to procure 1,600 MW of

offshore wind energy over the next decade as part of an effort to reduce the state’s
greenhouse gas emissions.
To move forward, the parties must negotiate a contract that requires approval by the
Massachusetts Department of Public Utilities.
The cost of generating electricity from offshore wind farms has dropped dramatically in
recent years but is far more costly than power from wind facilities onshore. The U.S.
currently has just one small offshore wind farm off the coast of Rhode Island.
Power price details were not disclosed with the winning bids.
Separately on Wednesday, New Jersey Governor Phil Murphy signed a law that
commits his state to procuring 3,500 MW of offshore wind.
The Trump administration has voiced support for development of a domestic offshore
wind industry, saying it is critical to the nation’s “all of the above” energy strategy.
(Reporting by Nichola Groom Editing by Susan Thomas)
Crown Estate plans 'new generation' ovf offshore wind power
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Plans to lease seabed to encourage a new generation of offshore wind farms in
Scotland's waters have been unveiled by Crown Estate Scotland.
The estate said the work was necessary to ensure that new projects are being built from
the late 2020s onwards.
Any money that it raises from offshore renewables will be passed to the Scottish
government for public spending.
Industry leaders said the move could boost the Scottish economy.
Two offshore wind farms - Robin Rigg and Hywind Scotland - are already operating in
Scottish waters.
A further two are being built - the Beatrice project in the Moray Firth and the European
Offshore Wind Deployment Centre, off Aberdeen.
First turbine installed near Trump resort

Jackets installed for offshore wind farm
As it can take up to 10 years to develop and construct a new offshore wind project,
Crown Estate Scotland said work needs to start now to ensure new wind farms can get
under way in the 2020s.
It has published a paper outlining a draft leasing process and asking for feedback to
help shape the final approach.
The public body said it aims to support innovation, create jobs and stimulate economic
growth.
'Potential benefits'
John Robertson, senior energy and infrastructure manager at Crown Estate Scotland,
said: "Using our seas to power Scotland is an important part of our economic and
environmental well-being.
"To provide affordable, secure and clean energy, Scotland must continue to sustainably
use its natural resources and grow the offshore wind sector."
The Scottish government is aiming to ensure that half of Scotland's heat, transport and
electricity energy needs will be met by renewables by 2030.
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Roseanna Cunningham, the Scottish environment secretary, welcomed the publication
of the Crown Estate Scotland's document.
"The potential benefits of offshore renewable energy to Scotland are enormous," she
said.
"That is why it is important that Crown Estate Scotland makes available the right seabed
locations at the right time, in order to contribute to delivery of our energy strategy,
attract inward investment, develop new technology and continue to drive down the
associated costs of offshore energy."
'Vibrant sector'
The UK government's energy minister, Claire Perry, said 15% of UK electricity came
from wind last year - up from 3% in 2010.
"As technology costs come down, this will enable renewables to flourish," she added.
"The opening up of more seabed areas for new offshore wind projects is another step
towards achieving our low cost, low carbon future."
The move was also welcomed by industry body Scottish Renewables.
Its senior policy manager, Fabrice Leveque, said: "The offshore wind projects which are
currently being developed in Scotland are already providing enormous economic
benefits to our country.
"The Beatrice scheme in the Moray Firth, for example, will deliver up to £1.2bn into the
UK and Scottish economy via employment and supply chain opportunities during its
lifetime.
"Crown Estate Scotland's proposals set the tone for the future of this vibrant sector.
New sites would allow us to capture more of our offshore wind resource and enable
Scotland's burgeoning offshore wind supply chain to gear up and grow, delivering jobs
and investment not just on our coasts, but across the country."
Crown Estate Scotland manages land and property on behalf of Scottish ministers,
including the rights to offshore renewable energy out to 200 nautical miles.
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America, your offshore wind is coming: 1.2GW in contracts awarded
Massachusetts and Rhode Island both awarded major offshore wind contracts on
Wednesday, underscoring the increasing economic viability of a kind of renewable
energy that has been long considered too expensive.
The Massachusetts installation will have a capacity of 800MW. Situated 14 miles off
Martha's Vineyard, the wind farm will be called "Vineyard Wind," and it has an
accelerated timetable: it's due to start sending electricity back to the grid as soon as
2021. According to Greentech Media, the contract was won by Avangrid Renewables
and Copenhagen Infrastructure Partners, both companies with headquarters in Europe.
The two share 50/50 ownership of the project and beat Deepwater Wind and Bay State
Wind in the bidding.
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Massachusetts recently approved an ambitious goal to build 1.6GW of wind energy
capacity off its coast by 2027. This new contract gets the state half of the way there.
According to a press release from Vineyard Wind, the owners of the project will now
begin negotiations for transmission services and power purchase agreements. The
press release added that the project "will reduce Massachusetts’ carbon emissions by
over 1.6 million tons per year, the equivalent of removing 325,000 cars from state
roads."
The New York Times notes that Massachusetts' New Bedford port has been retrofitted
to bear the incredible weight of some of the infrastructure that will be needed for a
significant offshore wind buildout in the next ten years. While this buildout will be in state
waters, Massachusetts could also see more offshore wind development in the near
future. The Department of the Interior recently opened 390,000 acres of federally
controlled waters off the coast of Massachusetts to wind development.
The second major contract awarded on Wednesday came from the state of Rhode
Island, and it went to Deepwater Wind. Deepwater Wind built the US' first offshore wind
installation ever, a six-turbine, 30MW installation off the coast of Block Island, Rhode
Island.
This new 400MW installation will be far larger than Block Island. It will be called
Revolution Wind, and it will help Rhode Island meet its own target for 1GW of
renewable energy (though not offshore wind specifically), according to a government
press release. Deepwater Wind also has to start power purchase negotiations and get
federal regulatory approval before it can proceed. A Deepwater Wind spokesperson told
Ars via email that construction could begin as soon as 2020.
Deepwater Wind is also working on a project to install a 90MW offshore wind farm off
the coast of Long Island.
The jump from a 30MW offshore wind farm to a 400 or 800MW offshore wind farm is a
big one, and it's one that might not be possible save for the tremendous advancements
that have been made in Europe. Europe currently has roughly 15.7GW of offshore wind
creating electricity for its grids, and the result of all that investment has been a steady
decline in previously exorbitant installation costs.
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Wait—Offshore Wind Offers HOW Much Power? Use This Calculator…
Almost every week is bringing news about another step forward somewhere in the
country for America’s newest renewable energy, offshore wind. Increasingly, the news
is about advances for specific projects off our shores.
But when we hear about an offshore wind project of a certain size—X hundred
megawatts—what does that mean? What does it mean in terms of our electricity needs,
for example, or our need to cut pollution, or our potential to do more?
A simple new calculator from the Union of Concerned Scientists can help you size up
each offshore wind project.
The inputs
Here’s the deal: When you hear about a proposed offshore wind farm, the project size is
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likely to be expressed in terms of megawatts—its nominal capacity/power output, based
on the rating of each wind turbine at a given wind speed.
How many turbines that proposed project will involve depends on the capacity of each
individual turbine (also expressed in megawatts). That math isn’t complicated.
How much electricity an offshore wind project’ll generate is a little more complicated,
depending mostly on where the turbines will be—what kind of wind resource the
turbines will have access to. That’ll vary by state, and even within a given coastal area.
But with a few simplifying assumptions and estimates, you can get ballpark figures for
what the project will mean in terms of the energy generation/production, the benefits it
will provide such as avoided carbon emissions, and the area it will occupy.
The outputs
What the new tool offers when you put in those few inputs (state, project size, turbine
size) can tell you something about what we’re likely to get out of the project you’re
assessing.
Energy equivalent – The electricity expected from a project can be thought of in terms of
the number of household equivalents it could power. Not actual households, since it
takes a mix to make sure we’ve got power ‘round the clock, but how the energy
produced matches up with the amount of electricity a typical household uses.
Average household electricity use varies by region and state, based on things like the
climate and state energy efficiency efforts. So a given amount will go further in some
places than in others.
Pollution reduction – And then there are the air quality benefits of projects. Megawatt-
hours of offshore wind generation will displace megawatt-hours of generation from land-
based power plants in the region. What an offshore wind electron displaces depends on
what’s “on the margin” at a given moment—usually what next-cheapest power source
doesn’t get turned on because offshore wind is doing its thing instead.
If those displaced sources are coal, oil, or natural gas power plants, which will often be
the case, the offshore wind power will help us avoid the pollution that those plants would
otherwise emit. Avoiding that pollution brings important health and environmental
benefits.
This simple calculator focuses on carbon dioxide. And it puts the result in terms of
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number of car equivalents—what that CO2 pollution reduction would be like in terms of
the carbon pollution that comes from a typical car in a typical year, given the US auto
fleet and American driving habits.
Lease area potential – In general, the areas most ready for offshore wind projects are in
the existing federal leases on the US Outer Continental Shelf off our nation’s East
Coast. The federal government, using robust public stakeholder processes (as in
Massachusetts), identified various offshore wind lease areas. It auctioned off the leases,
and a range of companies won the rights to put up turbines in those areas. There are
more than a dozen such leases so far, from North Carolina up to Massachusetts. (And
more are on the way.)
Given that, you can think about a project in terms of how much of that state’s existing
lease area it’s likely to take up, and how much room it leaves for more offshore wind
power.
Using the calculator

To ground all this in (projected) reality, here’s an example for you to try: Let’s imagine a
400 megawatt wind farm off Massachusetts (and at this point in the process that doesn’t
require much imagination), and imagine 8-megawatt wind turbines. So:
Click on Massachusetts on the calculator’s map.

Use the sliders or right-left arrows to get to 400 megawatts for the project size.
Pick 8 megawatts for the turbine size.
Check out the results.
For number of turbines, you get 50.
For number of households whose total energy consumption would match what the
project would produce, you’d get something like 230,000.
The avoided CO2 pollution would be equivalent to taking some 90,000 cars off the road.
Check out how much—or how little—of the existing Massachusetts lease areas a
project like that would use up: 6%.
At the bottom of this post are details about the calculator and calculations.
More results
Other results from new offshore wind are equally important, but harder to quantify
simply at this early stage in the technology’s history in this country. Those include
employment and ecosystem effects.
Jobs – A big reason for offshore wind power’s popularity right now is its tremendous
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potential for job creation, in manufacturing, project development, installation,
maintenance, finance. Think welders, pipefitters, electricians, boat crews, and a whole
lot more.
And the vision is not just jobs, but careers, as single projects pave the way for multiple
tranches that then lead to a whole US offshore wind industry, one big enough to sustain
not just projects but all the soup-to-nuts pieces that go along with that when the scale is
big enough.
In Europe, the offshore wind industry is 75,000 workers strong. Estimates for US jobs
draw on assumptions about how big the American market will get, and how quickly, and
what that means for how many of the jobs end up here, instead of overseas. A 2015 US
Department of Energy study found that going to 22,000 megawatts by 2030 could mean
80,000 American jobs by that year. A study for various Northeastern states looked at
4,000 to 8,000 megawatts of offshore wind development in the region, and projected
full-time equivalent jobs in a given year of up to 36,000.
Ecosystems – The results of an offshore wind farm in terms of our offshore ecosystems
depend on the care taken in planning, siting, installing, operating—and, eventually,
decommissioning—of the project. Offshore wind’s potential to cut carbon pollution can
help reduce the impacts of climate change—including important ones for our oceans
and marine ecosystems. But additional activity and infrastructure in the marine
environment can have direct impacts that need careful consideration.
One concern is marine mammals, and particularly, on the Eastern seaboard, the
critically endangered North Atlantic right whale. Project developers have to be careful to
not add to the right whale’s troubles.
For fish, once a project is in place, the bases for the offshore wind towers can be
problematic for some species, and a boon for others, as they can act as artificial reefs
and change the environment.
Where jobs and fish come together is in the fishing fleet. Results, positive and negative,
will depend on things like any limitations on boat travel in the project area during
construction, and any boost to fish stocks from the project once it’s installed. While
commercial fishers may view projects differently from how recreational ones do, at least
some fishers are finding the US’s first offshore wind farm, off Rhode Island’s Block
Island, to be a plus (and there’s this upbeat from the University of Delaware and the
American Wind Energy Association).
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Results in terms of jobs, careers, and our marine environment will be important to keep
an eye on.
Calculate on
In the meantime, there’s plenty we can know about with greater certainty. With the help
of this simple calculator, the next time you hear of an X megawatt offshore wind project
destined for a shore near you, you can let it be more than a single number. Look at what
it means in terms of energy to be generated, pollution to be avoided, and lease area
implicated.
To be clear: an offshore wind calculator is no substitute for the detailed wind monitoring,
engineering calcs, environmental assessments, and much more that go into project
proposals, investment decisions, and approval processes.
But this one just might help give some more depth for contemplating project
announcements as the offshore wind industry takes off in the country. Because,
beautiful as offshore wind farms seem to many of us, they’re a lot more than just a
bunch of graceful kinetic sculptures.
The technical stuff
States – The calculator includes the eight (as of this writing) states for which the US
government’s Bureau of Ocean Energy Management (BOEM) has auctioned off leases.
South Carolina is working toward joining that club. Projects can also happen in state
waters, as with the Icebreaker project planned for Lake Erie waters off Cleveland. The
West Coast also has terrific resources, and even the Gulf Coast may get into the act at
some point.
Capacity factors – To calculate electricity production, the calculator uses midpoint

capacity factors from the different zones in NREL’s latest offshore wind resource
potential assessment (Musial et al. 2016): Delaware (42.5%), Maryland (42.5%),
Massachusetts (47.5%), New Jersey (45%), New York (45%), North Carolina (42.5%),
Rhode Island (47.5%), and Virginia (42.5%).
Household equivalents – The calculator uses the latest figures from the US Energy
Information Administration on average monthly electricity use by residential customers
in the chosen state. Figures are rounded to the nearest thousand.
Avoided CO2 emissions – The calculator uses the average CO2 emission rate for each
region, as calculated by the US EPA, and the car pollution figure from EPA’s own
equivalencies calculator. Figures are rounded to the nearest thousand.
Project areas – Project footprint calculations are based on NREL’s assumption of 3
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megawatts per square kilometer (Musial et al. 2016).
Lease areas – The lease area calculations for each state are based on the figures from
BOEM here. For the two leases in the shared Rhode Island/Massachusetts offshore
wind area, the calculator credits those amounts fully to each state; that is, it considers
them to be Rhode Island’s when considering a Rhode Island project, and
Massachusetts’s when looking at Massachusetts.
Is Offshore Wind About To Hit Cost-Competitiveness In New York And New

England?
Offshore wind may seem like a pricey option, but it’s actually an extremely valuable
investment. A new analysis from the Lawrence Berkeley National Laboratory (LBNL)
shows that the market value of electricity generated by offshore wind will soon exceed
its cost in New York and several New England states.
The economic impact of offshore wind is even more significant after adding in the tens
of thousands in new jobs and billions in new investment that come from steel in the
water. Massachusetts, Maryland, and New York are already accelerating offshore
wind’s expansion, and states like New Jersey aren’t far behind in a race to the top.
Even the Trump Administration is touting offshore wind’s upside. “As we look to the
future, wind energy – particularly offshore wind – will play a greater role in sustaining
American energy dominance,” wrote Interior Secretary Ryan Zinke. “Offshore wind
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uniquely leverages the natural resource off of our East Coast, bringing jobs and meeting
the region’s demand for renewable energy.”
Offshore Wind’s Attractive East Coast Economic Attributes
On a levelized cost of energy basis, offshore wind still seems more expensive than
more ubiquitous onshore wind and solar, but when and where power is generated
matters a great deal for whether generators provide value to buyers. LBNL’s new
analysis shows that high capacity factors of offshore wind, the coincidence of wind with
customer demand, and potential locations adjacent to congested coastal load centers
like New York City and Boston already make offshore wind an economic option.
LBNL quantifies the value of offshore wind by adding the energy, capacity, and
renewable energy certificate (REC) revenues power plants could expect by participating
in each market. When averaged over the entire 2007-2016 period, LBNL found the
median marginal value for offshore wind sites connecting to New England’s ISO-NE grid
is roughly $110 per megawatt-hour (MWh), compared to $100/MWh for sites
interconnecting to New York’s NYISO grid, $70/MWh for sites in the Mid-Atlantic’s PJM
Interconnection grid, and closer to $55/MWh for sites in the non-competitive Southeast.
$110-100/MWh values in the Northeast already approach near- to medium-term

anticipated all-in costs to build offshore wind, evidenced by recent auction results.
Maryland paid $132/MWh REC prices for 386 megawatts (MW) of offshore wind
capacity in 2017 to come online in 2020, down from over $250/MWh paid for Rhode
Island’s 30 MW Block Island offshore wind farm, which came online in 2016.
Much larger offshore wind auctions are on the horizon, with nearly 8,000 MW of
offshore wind procurements announced by state governments in the Northeast U.S. By
the time Europe reached that capacity figure, offshore wind contracts were being signed
for $80/MWh or less, and that was with inferior technology, i.e. smaller turbines.
Offshore wind’s extreme value in Northeast states shouldn’t come as a surprise. Higher
REC prices primarily drive LBNL's finding, but energy prices are also higher in New
England and New York than in PJM and the Southeast U.S. These high REC prices
derive from difficulty siting projects on the most constrained land in the U.S. and
relatively lackluster onshore wind and solar resources, combined with some of
America’s most ambitious renewable energy goals, which on average will require the
region to hit 40% renewables by 2030.
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It’s remarkable that with just 30 MW of installed capacity, the U.S. is close to offshore
wind turbines being in the black. Falling wholesale market electricity prices, driven by a
glut of cheap gas and excess coal and nuclear generation that could soon retire due to
economic pressure, have undercut this value proposition, but that could very well
rebound as excess supply retires.
Ancillary Environmental And Consumer Cost Benefits
Depending on how fast costs fall, cheaper offshore wind could even keep regional
electricity prices low for some time to come, creating additional consumer benefits.
LBNL also quantifies the potential environmental and economic benefits of offshore
wind, finding offshore wind significantly reduces air pollution and reduces natural gas
and energy prices - to consumers’ benefit.
LBNL found that offshore wind prevents the most emissions of carbon dioxide and other
pollutants in the Mid-Atlantic PJM region, mostly due to the higher emissions intensity of
the generators running in that market. By their measure, 1 MWh of offshore wind
avoids 800 kilograms (kg) of carbon emissions.
But 800kg/MWh is a bit hard to understand, so let’s take a deeper look at how this
applies in practice. Maryland’s 2017 offshore wind solicitation procured the 120 MW
Skipjack offshore wind farm, with an implied capacity factor (i.e., how much it produces
relative to its maximum theoretical output) of 43%.
Applying this avoided emissions rate around 800kg/MWh, which is what you would see
if Skipjack sells its power into PJM, the 120 MW wind farm would avoid 364,000 metric
tons of CO2 annually – that’s about equal to the emissions of 80,000 passenger
vehicles.
Because offshore wind bids into a wholesale market at zero marginal cost, it would also
reduce wholesale energy prices and demand for natural gas, which has a marginal fuel
cost, thereby reducing gas and electricity costs to customers. LBNL calculates these
“merit order effects” at $6/MWh for natural gas prices, and $25/MWh in wholesale
energy costs in wholesale market regions. The savings are significantly lower in the
states south of the PJM region.
Evidence is also growing that offshore wind will create tens of thousands of jobs in the
Northeast. Combining existing contracts with New Jersey’s 3,500 MW goal, New York’s
2,400 MW goal, and Massachusetts’ 1,600 MW goal, the regional market would reach
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at least 8,000 MW by 2030.
The Northeast Wind Center projects this would create 36,300 full-time jobs, while New
York expects a $6 billion in-state industry by 2028, and Massachusetts projects up to
$800 million in direct economic impacts along with up to 3,170 job years from offshore
wind in the next decade.
Massachusetts is already reaping dividends from its offshore wind goal. Three coastal
communities that have suffered economically from manufacturing and fishing industry
declines are in the final running for developer Deepwater Wind’s new wind turbine
assembly facility and its 900 new jobs. In addition, the retired Brayton Point coal plant
was recently acquired by a real-estate developer with plans to turn it into a construction
hub for planned offshore wind farms and connection point to the regional grid once
projects begin operation.
Levelized Cost of Energy Doesn’t Always Tell the Whole Story
The levelized cost of energy, though a valuable metric for comparing different
technologies, fails to tell the whole story of the value of energy. Offshore wind is more
valuable in Northeast states where renewables’ policy value combines with higher
wholesale energy prices to create a more attractive market than in the Mid-Atlantic and
Southeast regions.
Couple this with the industry’s history of rapid cost declines and regional demand for
clean energy, and it’s easy to see a bright future for offshore wind developers in the
near to medium term – along with billions in upside for the states who embrace offshore
wind’s economic potential.
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Industry News 5/24/2018-5/31/2018
Bill to promote Fishermen's Energy offshore wind project now law
Gov. Phil Murphy has signed legislation that directs the state Board of Public Utilities to
reconsider and approve the Fisherman’s Energy offshore wind project.
The smallscale demonstration project planned for about three miles off Atlantic City previously
had been rejected by the BPU, which said its electricity would be too expensive.
Fisherman’s Energy may now submit an amended application, which the board is now
authorized to approve under the law, according to a press release from Assembly Democrats.
“Specifically, under current law, the board is to approve a qualified wind energy project that is
located in territorial waters offshore of a municipality in which casino gaming is authorized,” the
release said.
Meanwhile, Fishermen’s Energy has an agreement in principle to sell the company and its
project to EDF Renewable Energy, a French company with lots of experience with offshore wind
in Europe and whose U.S. headquarters is in San Diego, Chief Operating Officer Paul Gallagher
has said.
“It’s exciting to bring to this project (a company) that’s built over 400 megawatts of offshore wind
in Europe,” Gallagher said recently. “It has the knowledge and financial integrity to complete the
project efficiently.”
Gallagher, has said the company is ready to move forward with the project, which is “fully
permitted and ready to build.”
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If all moves quickly at the BPU, he said the project could begin in the fall.
The legislation, signed Wednesday, was sponsored by Assembly Democrats Vince Mazzeo and
John Armato, both D-Atlantic; and Wayne DeAngelo, D-Mercer, Middlesex. In the Senate it was
co-sponsored by Atlantic County Republican Chris Brown.
“The Fisherman’s Energy Offshore Wind Project off the coast of Atlantic City is a ready-to-go
project that can create jobs and diversify our energy portfolio,” Mazzeo said. “It’s time to get
moving again to truly harness the incredible potential we have in New Jersey for offshore wind.”
“In order to get to the governor’s 3500MW goal for wind energy, we should be greenlighting
projects like Fisherman’s Energy,” Armato said. “We should be looking at projects big and small
to green our environment and our economy.”
The new law requires the board to provide a 90-day period for the submission of an amended
application for such a project for which an original application has already been submitted. Only
Fishermen’s Energy qualifies for the submission.
Fishermen’s Energy proposed a 24-megawatt, six-turbine demonstration project three miles off
the coast of Atlantic City.
In 2014, the U.S. Department of Energy awarded the company a $47 million grant, with the
stipulation that it secure a power purchaser before the end of 2016.
The company failed to finalize an agreement in time, and the grant was rescinded.
The BPU had also denied Fishermen’s Energy application two times, citing the high cost of its
energy to the ratepayer.
The Legislature twice passed similar bills to A-2485, Gallagher said, but Gov. Chris Christie
vetoed them.
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New Offshore Wind Farm Project Will Dwarf Nation's 1st One
A Rhode Island company is going to build a wind farm that will be 10 times the size of the
nation's first offshore wind farm.
Deepwater Wind says the new 400-megawatt wind farm will also create more than 800 jobs in
Rhode Island.
Democratic Gov. Gina Raimondo and other officials visited the Port of Providence on
Wednesday for the announcement.
Massachusetts and Rhode Island announced offshore wind projects last week aimed at
delivering 1,200 megawatts of energy, enough to power about 600,000 homes.
The company also built the nation's first offshore wind farm off Block Island, Rhode Island. It
has five turbines. This latest project will have up to 50 turbines south of Martha's Vineyard.
Deepwater Wind's CEO says it will be "an enormous clean energy machine."
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‘Dawn' of Asia Offshore Wind Boom Lures Japanese Trading Houses
Untapped offshore wind is luring Japan’s biggest commodity houses to invest in projects in
Taiwan and at home, buoyed by favorable government policies that support development of the
clean power.
Mitsui & Co. this month bought a stake in the Taiwanese wind developer Yushan Energy Co.
that gives the Tokyo-based company a 20 percent stake in a 300-megawatt offshore project that
may cost $1.8 billion to develop. Mitsubishi Corp. is working with partners to build a separate
windmill venture off Taiwan’s coast and Marubeni Corp. is developing two offshore projects in
the northern Japanese prefecture of Akita.
“Asia is at the dawn of development of its offshore wind market,” Yoshio Kometani, chief
operating officer of Mitsui’s infrastructure projects business unit, said in an email. “Taiwan is
especially promising as it has favorable natural conditions and the government is taking initiative
to improve investment and development opportunities.”
Buffeted by strong breezes in the Taiwan Strait, the island has emerged as a hot spot for clean
power projects as President Tsai Ing-Wen works to phase out nuclear energy while adding 25
gigawatts of renewable energy by 2025. The island is seeking to boost offshore wind capacity to
5.5 gigawatts over the same timeframe, from just 8 megawatts.
In Japan, the government is working on legislation that standardizes offshore wind development
guidelines and streamline the approval process for new projects. In March, the country’s
Ministry of Economy, Trade and Industry updated its offshore wind map with more data on
conditions and the agency is accelerating the environmental impact assessment process.
Globally, there are about 18 gigawatts of offshore wind capacity and Europe accounts for more
than 80 percent of that, with the rest mostly in Asia, according to Bloomberg New Energy
Finance. Asia will add 3.5 gigawatts of offshore wind capacity in 2030, more than double the 1.5
gigawatts to be added in Europe the same year, according to estimates in a December report
from BNEF.
To be sure, most of Asia’s offshore wind development is occurring in China, a place where
historically Japanese companies have a small footprint. The world’s largest energy user is
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ranked third globally for offshore wind capacity with about 2.8 gigawatts as of last year, after the
U.K. and Germany, according to BNEF.
Japanese trading houses have been making moves into offshore wind in overseas markets for
years, gaining experience to participate the coming Asia boom. Marubeni owns a stake in a
project in the U.K. and Sumitomo Corp. owns parts of two Belgium and two other U.K. offshore
wind farms.
Mitsubishi, which will start construction of a 950-megawatt wind project off the U.K. coast with
partners this year, aims to double its renewable output so that it accounts for about 20 percent
of its total power production by 2030. Offshore wind will play an important role in that expansion,
according to Yusuke Takeuchi, who heads a power business development team at Mitsubishi.
“Offshore wind can be built larger and the bar is higher to enter the market compared with
onshore wind,” said Keiji Okagaki, deputy general manager for Marubeni Corp.’s overseas
power business. “Until now, Europe has been the leading market but there will be more
opportunities globally, in Asia Pacific and North America, too.”
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After a decade of dithering, the US east coast went all in on offshore wind power this week
Three northeastern US states this week signed up for a cumulative 1,200 megawatts (MW) of
offshore wind power, and hinted at even more ambitious goals in the future. It’s been a long
time coming.
The US east coast’s premier project, Cape Wind, finally died in 2017 after a decade of protests
from residents who objected to obstructed views and risks to wildlife (including the Kennedy
political dynasty and billionaire William Koch). The three commitments made this week take up
the mantle from that failed project.
On May 23, Massachusetts’s awarded its first offshore-wind contract to Vineyard Wind for a 800
MW, 100-turbine farm to be built further offshore then previous projects were planned for, in
order to avoid local opposition. It will fulfill the first half of a legal commitment, made in a 2016
energy law, by the state to purchase 1,600 megawatts of offshore wind.
Massachusetts’s neighbor Rhode Island followed suit, contracting its own 400 MW, 50-turbine
project with Deepwater Wind, the company behind the 30-MW Block Island Wind Project, the
US’s first offshore wind farm, completed in 2016. That will help Rhode Island reach its goal of
increasing the state’s renewable-energy capacity 10-fold (to 1,000 MW) by 2020. Both wind
farms will be built in the Wind Energy Area, 164,750 acres of federal waters between Block
Island and Martha’s Vineyard designated for wind development.
Finally, New Jersey passed a new law that set a 3,500 MW offshore-wind goal for the state. The
state had already begun to embrace offshore wind since the new governor Phil Murphy ordered
state agencies in January to procure 1,100 MW of offshore wind.
All together, the Union of Concerned Scientists estimates the new contracted wind farms will
offset emission equivalent to removing about 270,000 cars from the road while powering more
than 600,000 households. The organizations reports this is just the beginning. Connecticut, New
York, Maryland, and Virginia are all planning to add offshore wind into their renewable energy
mixes. That’s a drop in the bucket compared to Europe, but the Department of Energy expects
US offshore wind capacity to grow from 30MW today to 22,000 MW by 2030.
There’s no lack of wind off the Atlantic coastline of the US. “We could run the whole east coast
on offshore wind,” Amory Lovins, co-founder of the Rocky Mountain Institute, a sustainability
research firm, told The New York Times (paywall). The offshore-wind industry has hit its stride
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after Europe’s massive investments helped refine turbines, and drive down prices. The
development of bigger, more efficient turbines means Europe’s offshore wind farms have been
price competitive with conventional power sources since 2017. Similarly, a recent Lawrence
Berkeley National Laboratory study found electricity generated from offshore wind will soon be
cheaper than comparable onshore wind power in New York and several New England states.
The offshore building spree in the US has likely just begun.
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Industry News 5/31/2018-6/8/2018
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Maine should push offshore wind power, report says
Even as other states move faster, Maine has big potential to develop “next-generation” offshore
wind energy technology with floating turbines, according to a new report by clean-energy
advocates.
The American Jobs Project, a California-based nonprofit that promotes policies to create new
U.S. manufacturing jobs in “advanced energy” including wind and solar power.
To the south, Massachusetts, Rhode Island, New York and Maryland are all working to enable
wind energy development on leases in nearby federal waters, with expectations that major wind
power arrays will be up and running by 2030.
“Maine itself doesn’t have hard policy like that on the books,” said Ryan Wallace, director of the
Maine Center for Business and Economic Research at the University of Southern Maine, helped
the report authors with research and connecting to Maine businesses and groups.
From 2006 to 2009 the state’s long-range energy planning did have provisions for 5 MW of
offshore wind in its long-range energy planning, and Norway-based Statoil considered a pilot
project there using floating turbines.
That proposal ran into stumbling blocks, and then opposition from the administration of Gov.
LePage. But Maine has something else: a decade-old project at the University of Maine to
develop floating turbines that can be built onshore in the State of Maine and deployed in deep
water offshore.
The university’s Advanced Structures and Composites Center developed the VolturnUS floating
concrete hull technology to support wind turbines in water depths of 150’ or greater – much
deeper than the shallow continental shelf areas that wind developers are working on to the
south.
The Volturn model turbine, a 1/8 scale, 65’ tall machine deployed in Maine waters, became the
first grid-connected offshore wind turbine in the U.S. in June 2013 – technically pre-dating the
first commercial wind farm, Deepwater Wind’s Block Island array that went online in 2016.
“Next-generation floating turbine projects” could tap more powerful winds farther offshore, and
help address the ocean planning issues to avoid conflicts with fishing and navigation, said
Wallace.
The new report pitches offshore wind energy as a new manufacturing and jobs engine for
Maine, which never fully recovered its job losses from the great recession of 2008-2009.
Offshore wind could generate 2,000 new jobs annually through 2030, including direct and
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indirect employment, and build an infrastructure for new composites manufacture and use
Maine’s existing concrete industry to build turbines and their floats on land, the report says.
The paper comes as Maine utility regulators review proposed electricity rates, including what
would be paid for energy from a next-stage demonstration project.
The Maine Aqua Ventus I, GP, LLC group would build two 6 MW turbines on a Volturn semi-
submersible hull south of Monhegan Island. The components would be assembled in Brewer
and Searsport, and towed to the offshore test site. Anchored by three cables to the seabed, the
turbines would be connected by an AC cable to Port Clyde.
The report contends Maine could climb on the same wind energy train as other East Coast
states and recommends a number of policy steps – including a revival of the State Planning
Office, which had worked on wind development but was dismantled in a cost-cutting move by
the LePage administration.
“While Maine lags behind in comparison to Massachusetts and New Jersey and Rhode Island, I
think that as momentum builds the industry is going to ramp up quickly,” said Wallace.
Now is a critical time because developers are looking for the most promising locations, he
added.
“Policy is going to drive this, and if there is no consistency…they’re going to look elsewhere,”
Wallace said. “If Maine’s not in the game, they can’t win.”
Siemens Gamesa & wpd To Partner On 640 Megawatt Yunlin Offshore Wind Project In Taiwan
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German wind energy developer wpd has selected Siemens Gamesa Renewable Energy as its
preferred wind turbine supplier for its 640 megawatt (MW) Yunlin offshore wind power project in
Taiwan, following its successful entry in the country’s recent offshore wind tender.
As was reported last month, Taiwan’s Ministry of Economic Affairs announced the winners of its
first big offshore wind tender in which it awarded 3.8 gigawatts (GW) to seven companies over
10 offshore projects. Among the winners were state-run Taiwan Power and the largest steel-
maker in Taiwan, China Steel Corp. However, the big winners were big names like Copenhagen
Infrastructure Partners, which won 900 MW, German developer wpd with 1,073 MW, and Ørsted
which won 900 MW.
Announced at the end of May, Siemens Gamesa Renewable Energy revealed that it had been
chosen by wpd as the preferred wind turbine supplier for the 640 MW Yunlin offshore wind
project, with the two companies signing a Letter of Intent (LoI) “for exclusive negotiations” for
Siemens Gamesa’s SG 8.0-167 DD wind turbine. Siemens Gamesa would also provide a 15-
year long-term service agreement for the project.
The LoI signed between the two companies is still subject to final contract, but will remain valid
until July 2019, and is unlikely to be made void considering both wpd’s efforts to enter the
Taiwan offshore wind energy sector, and Siemens Gamesa’s recent focus on Taiwan as a
staging area for supply and development for the country and surrounding region.
The Yunlin offshore wind power project is set to be developed around six kilometers offshore in
the Taiwan Strait and will make use of 80 of Siemens Gamesa’s 8 MW wind turbines, with
turbine installation set to begin in 2020.
“We are delighted to have been selected by wpd and glad to confirm today that our cutting edge
offshore wind turbine, the SG 8.0-167, is ready for the Taiwanese market from 2020,” said
Andreas Nauen, Offshore CEO at Siemens Gamesa Renewable Energy. “We look forward to
this preferred supplier agreement soon becoming a confirmed order.”
Niels Steenberg, SGRE General Manager Offshore for the APAC region, added: “As the first
large scale project in the APAC region it will play a crucial role in the development of the
offshore wind industry in Taiwan. Today, we are closely working with wpd to meet the targeted
timeline, and ensure required infrastructure will be in place for successful implementation.”
One of the important aspects to take note of this particular agreement is the conditions offshore
wind power will be subject to in the region of Taiwan, which is not only located on the highly
earthquake-prone Pacific Ring of Fire but is also subject to numerous typhoons. Interestingly,
one of Siemens Gamesa’s biggest competitors, MHI Vestas, announced in the middle of May
that its 9 MW wind turbines will be typhoon-ready by 2020.
This only adds a layer of complexity to the development of a Taiwanese offshore wind sector,
but one that is somewhat insignificant considering the technological development ongoing in the
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wind turbine industry and the efforts being made by the Taiwan Government to support and
propel a local offshore wind energy industry. As Robert Liew, the senior analyst for the Asia-
Pacific for MAKE Consulting, explained to me last month, the Taiwanese government has
implemented “a very attractive offshore [feed-in tariff (FiT)] compared to current zero subsidy
bids in Europe” and provided “stable policies, encourag[ed] local banks to be involved in project
financing, and investments in infrastructure to support localization of offshore wind.”
“We place great value in joining forces to help achieve the government’s targets,” added
Andreas Nauen. “With the intensified cooperation of SGRE with our long-standing customer
wpd, strong partners are now driving the implementation of an early utility-scale offshore project
forward. Further work we are doing with separate MoU partners including Taiwan International
Ports Corporation, Yeong Guan Energy Technology Group, and Swancor Holdings Co. are all
aimed developing the Taiwanese offshore wind industry.”
Massachusetts hoping to be nation's offshore wind power hub
BOSTON — The announcement that Massachusetts will work with Rhode Island to bring up to
1,200 megawatts of offshore wind energy to the region marks a milestone in the state's efforts
to develop renewable energy.
It's been a long journey marked by fits and starts — most notably the abandoned effort to create
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the nation's first wind farm off Cape Cod.
That project — the proposed 130-turbine Cape Wind — was 16 years in the planning stages
before it finally succumbed to fierce opposition and lawsuits from local residents.
Republican Massachusetts Gov. Charlie Baker is hoping to put the contentious history of the
Cape Wind project to rest by casting the state as a national leader in the race to develop
offshore wind.
Baker last week said the combined projects announced by Massachusetts and Rhode Island,
which could power 600,000 homes, represent what he called the "largest single offshore wind
procurement in the world."
He also sounded optimistic about the cost of the energy generated by the giant turbines.
"People are going to be really surprised, I think, because the argument has always been, 'Well,
renewable and clean energy sources are great but they're more expensive.' I think people are
going to be really surprised by what they see here," Baker said during his monthly "Ask the
Governor" program on WGBH-FM.
"We're going to be able to significantly reduce our carbon footprint and at the same time give
homeowners and businesses in Massachusetts terrific pricing," he added.
The 1,200 megawatts is comprised of two separate projects, both to be located in federal waters
south of Martha's Vineyard.
The Massachusetts project — Vineyard Wind — is expected to generate 800 megawatts of

energy. That's about 5.5 to 6 percent of the state's total annual electric load.
Vineyard Wind has said it hopes to begin delivering renewable energy to Massachusetts
residents and businesses in 2021, although the final acceptance of the bid and award of the
contract is conditional on successful contract negotiations.
Developers said the project will consist of an array of wind turbines, spaced at least eight-tenths
of a mile apart, that are each capable of generating over 8 megawatts of power.
The Rhode Island project — called Revolution Wind by developer Deepwater Wind — is
expected to create more than 800 jobs and result in $250 million in investments in Rhode
Island, the developer said this week. The project should include up to 50 turbines generating
about 400 megawatts.
Deepwater Wind CEO Jeff Grybowski said this week that he couldn't predict what the exact
price of the energy will be, but said it will be competitive with other sources.
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Democratic Rhode Island Gov. Gina Raimondo called the project "about as big as it gets."
As significant as the 800-megawatt project is in Massachusetts, it's just a start. A 2016 law
signed by Baker calls for a total of 1,600 megawatts of offshore wind power, meaning the state
can award an additional 800 megawatts.
"As soon as we sort of get going on this one, we'll go out and pursue another one because we
still have legislative authorization to do more," Baker said.
The push for offshore wind by elected officials in Massachusetts pre-dates Baker.
In 2014, former Democratic Gov. Deval Patrick traveled to Copenhagen to talk up the state's
wind power potential to offshore wind industry leaders and government officials there.
How 3D Concrete Printing Could Slash Time and Cost in Building Offshore Wind Projects
The towers and foundations for offshore wind turbines currently being deployed at sea, and the
even larger machines under development, are so massive that shipping the components via
road or rail is becoming increasingly difficult, if not impossible.
To address the issue, a startup founded by a former National Renewable Energy Laboratory
engineer aims to use concrete additive manufacturing, also known as 3D concrete printing, to
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build turbine towers and foundations at or near ports for less money and in less time than with
conventional methods.
Last month, JC Solutions LLC, an RCAM Technologies company, received a $150,000 grant
from a U.S. Department of Energy small business R&D program to develop the “first-ever
conceptual design and techno-economic assessment of an additively manufactured concrete
offshore wind turbine foundation and tower.”
The offshore project builds upon similar research under way in California, which was reported
on by Greentech Media last November. There, the California Energy Commission awarded
RCAM Technologies a $1.25 million grant to develop and test 3D concrete printing technology
for onsite manufacturing of ultra-tall towers for land-based turbines.
With the new offshore project, “I don't have any plans to construct towers and foundations at
sea, where the turbines are installed," said Jason Cotrell, RCAM Technologies founder and
CEO, in an interview.
“All construction work would be done at the port, or near the port at a staging area — like a pre-
cast concrete plant,” he added. “Such plants exist in nearly every region of the country. For
near-site construction, the parts would be designed in sections that could be cost-effectively
transported over local roads or rail.”
Cotrell used figures on offshore wind project costs from Kempton’s study to inform his DOE
proposal. For instance, the study found that the material costs for a jacket foundation — a
latticed steel platform driven into the seafloor — is up to $6,000 per ton.
JC Solutions, meanwhile, intends to additively manufacture offshore turbine foundations and

towers made of concrete and reinforcing basalt fiber together costing just $100 per ton,
according to Cotrell. He estimates that 3D concrete printing can slash the capital cost to
manufacture the finished turbine foundations and towers by up to 80 percent.
For comparison, he said, each steel jacket foundation for the 6-megawatt turbines installed at
Rhode Island’s Block Island offshore wind farm cost up to $10 million. Cotrell is shooting for $2
million per installed foundation using 3D concrete printing.
He thinks he can build the components faster than with conventional methods, too. In his
proposal for the DOE grant, Cotrell cited a figure stating it can take up to 135 days to
manufacture the concrete or steel gravity-based foundation for an offshore turbine deployed in
shallow water in Europe.
“If we’re running two printers at a time, I think I can build these towers in one to two weeks — in
a production line approach,” he said.
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He added that using 3D concrete printing to manufacture the foundation and tower enables the
developer to avoid labor- and time-intensive custom work. Steel jacket foundations must be
welded, the welds inspected and X-rayed, and then the structure primed and painted.
Delivering on tech promises

RCAM Technologies’ on- and offshore research projects soon will begin to test Cotrell’s cost-
reduction and time-savings estimates.
Commenting on the 3D concrete printed ultra-tall tower project in California, Aaron Barr, a
senior consultant with MAKE Consulting, told GTM, “Concrete towers have quickly emerged as
a cost-effective alternative to steel tubular towers for hub heights over 120 meters.”
“Performing on-site pouring of concrete towers can present some cost savings in logistics and
material cost and present one of the most promising applications of 3D printing in the wind
energy industry," he added.
The big question for Barr: Can RCAM Technologies deliver on the estimated time savings? He
wondered whether on-site pouring of concrete towers would increase the length of the
installation cycle.
JC Solutions’ DOE grant runs for the next 12 months. After nine months, the company can apply
for a $1 million Phase II grant under the same R&D program. While Phase I will look at port
logistics and the conceptual design for the 3D concrete printed turbine foundation and tower, the
focus of Phase II, if awarded, would be to build and test sub-scale or near-scale versions of
these components in a laboratory.
Beyond the scope of Phase II would be the deployment of a 3D concrete printed structure at or
near a port. “Once you’ve done that,” said Cotrell, “you’ve de-risked the technology
substantially.”
Cotrell said he knows of one major turbine manufacturer — he did not want to name the
company — interested in concrete additive manufacturing for towers.
“It’s validating that there is at least one major wind turbine manufacturer interested in this
space,” he added.
Cotrell does not know if the company intends to pursue offshore applications. But, for Cotrell,
that’s where the true promise of the technology lies.
“It makes even more sense offshore than it could for land-based turbines because of the
constraints and size of these machines, and the inherent corrosion resistance of the materials
that we’re using," he said.
84
85
9. Royse Law Firm Media Partnership
86
87
88
89
90
10. CleanTech Linked Group
11. SV AgTech Linkedin Group
12. Meetup Promotion
91
92
Posted In Silicon Valley Energy and Sustainability, Big Data Cloud, The Future of Data:
Silicon Valley, and Women in Big Data Meetups
13. Eventbrite Analytics
Floating Frontiers
Offshore Wind= Big Data, Big Opportunity Technology Happy Hour
93
14. Floating Frontiers Event Attendance
Target: 40
Attendance: 60
No-Shows: 2
Walk-Ins: 2
Exceeded attendance goal by 50%
15. Tech Happy Hour Attendance

Target: 20
Registrants: 24
16. Floating Frontiers Live Tweets
94
95

Business Network For Offshore Wind PR Plan - 2

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Business Network For Offshore Wind PR Plan - 2

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Miranda Dunne

Client: The Business Network for Offshore Wind

Target Markets ………....………………………………………………………………… 3

The Product or Service

As offshore wind experts, the nonprofit organization is focused on educating US corporations,

The Operating Environment

The Problem or Obstacle

II. Target Market(s)

A primary target market for grants is environmentally conscious organizations looking to

III. Competitive Analysis

Opportunity to become leading organization Other types of renewable energy advocacy

IV. Corporate Objectives

V: Marketing Objectives & Strategy

VI: Public Relations Objectives

1. Gain the loyalty of member companies by obtaining 90% membership retention by

VII. Public Relations Strategy

VIII. Message Platform

The Mission Statement:

The Organization's Value Proposition:

The Organization's Integrated Value Drivers:

The Network offers a hands-on approach to business development by facilitating introductions

Think Outside the Shore

IX. Tactical Elements

Tactic 1: Social Media Live Posting During Floating Frontiers

Instagram Stories, Snapchat Takeover, Live Tweets

Consistent throughout the day

What the Message will Contain:

What Objective Does This Serve?

This serves our third objective.

How Will The Effectiveness Be Measured?

Tactic 2: Promotion for June Events

Email, Digital Poster, Tweets, Weekly ASG emails

What the Message will Contain:

What objective does this serve:

How Will The Effectiveness Be Measured?

At least 2 media stories are written

What the Message will contain:

What Objective Does This Serve?

This serves our third objective, which is our 2019 PR campaign.

How Will The Effectiveness Be Measured?

Tactic 4: Media Monitoring and Reports

Links to articles with bulleted takeaways as well as an overall trend report.

What Objective Does This Serve?

This serves Objective 3

How Will The Effectiveness Be Measured?

To allow for networking post Floating Frontiers

What the Message will Contain:

What Objective Does This Serve?

This serves Objective 3

How Will The Effectiveness Be Measured?

Tactic 6: Royse Law Firm Media Partnership

May- June 2018

What the Message will Contain:

Details about the event, call to actions, and statistics

What Objective Does This Serve?

This serves Objective 3

How Will The Effectiveness Be Measured?

Effectiveness will be measured by the level of attendance, reach, and engagements

Docu-series. A docu-series is a series of television segments that follows a particular person or

To educate about the benefits that offshore wind has to offer.

What the Message will contain:

How Will The Effectiveness Be Measured?

Recommendation 2: White Papers (Published as produced starting June 2018)