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Fragrance’s & Their Stories

Volume I, 2004 - 2008

Glen O. Brechbill

FRAGRANCE BOOKS INC.

www.perfumerbook.com

New Jersey - USA

2010

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2 GLEN O. BRECHBILL

“To my parents whose


faith in my work & abilities
made this creative
work possible”

FRAGRANCE’S & THEIR STORIES, Volume I ©

Designed by Glen O. Brechbill

Library of Congress

Brechbill, Glen O.
Classifying Aroma Chemicals / Glen O. Brechbill
P. cm. 424 pgs.
1. Fragrance Ingredients Non Fiction. 2. Written odor descriptions to facillitate the
understanding of the olfactory language. 1. Essential Oils. 2. Aromas. 3. Chemicals.
4. Classification. 5. Source. 6. Art. 7. Several thousand fragrance ingredients.
8. Science. 9. Creativity. I. Title.

Certificate Registry # TXu 1 - 669 - 593

Copyright © 2010 by Glen O. Brechbill

All Rights Reserved

PRINTED IN THE UNITED STATES OF AMERICA

10 9 8 7 6 5 4 3 2 1

First Edition

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FRAGRANCE’S & THEIR STORIES 3

As the fragrance industry launches an ever increasing number of fine perfumes they are issuing more and
more stories. According to the Wikepdia Encyclopedia the definition of a story could be either true or false.
Having read most of the enclosed it is my opinion that a lot of the details surrounding new fragrances is
misleading. I believe it is helping to accelerate the decline of the business, and the public fascination with it.

A regulatory body in Belgium has banned the use of most essential oils through their Amendments. If you
purchased a Chanel # 5 perfume today it would not resemble the original fragrance that was created by Ernest
Beaux for Chanel. The name is the same including the bottle and image, but not the scent. I firmly believe
that this in itself is a shame, and has added to the declining sales.

In 2009 the industry released over 1,500 fine fragrances compared with less then fifty twenty years ago. A
fine fragrance then had a mystique about it. Several decades ago a perfumer would have been fortunate to
have had several hits during their entire career. Today most fine fragrances are being created in a time frame
then unheard of. A single fragrance from concept to bottle design and market concept can take millions to
develop. Fragrance Houses are concerned with quick profits with little regard to what is happening to their
business and future sales.

The misinformation or stories as I call it is also helping to ad to their declining sales. One of the main prob-
lems within this industry is the experts are of course the artist themselves otherwise known as a nose. It takes
years to learn the art, and is the heart of the business. Surrounding them is a collection of advertising, mar-
keting, test panels, evaluators, public relation, sales personnel including upper management who never read a
book on perfume, or fragrance. They are all experts, and help to create the disingenuous stories.

I started the research for this book during the early summer of 2009. The further you go back in time the
harder it is to find information on past fragrance's.

Read enough of the descriptions in this book you will find after awhile they all sound alike. In the long run I
guess it's for the reader to decide if they are all alike.

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4 GLEN O. BRECHBILL

Index

Year of Launch Page #

About the Book 3

Index 4

Articles 5-8

Fragrances 2008 9 - 148

Fragrances 2007 149 - 259

Fragrances 2006 260 - 297

Fragrances 2005 298 - 326

Fragrances 2004 327 - 363

The Stories 364 - 423

Bibliography 424

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FRAGRANCE’S & THEIR STORIES 5

Recent Flanker

2003, THE FASHION DESIGNER and, irritatingly, cannot place, and launch of 2006, which is
I N
STELLA MCCARTNEY launched
her first, eponymous perfume.
both times the women replied to my obscured by the excitement of
query: “Stella.” 2007 and so on. But money is
Creative directors Stella not a good answer. The con-
McCartney and Chantal Roos, the What would possess a brand to sumer eventually learns her
legendary perfume executive, destroy its own marvelous creation, lesson, and all your profits are
worked with the perfumer Jacques to ask its perfumer to take a hatchet offset by the damage to your
Cavallier to produce Stella. and hack out a flanker like Sheer brand. It is astonishing that
Stella 2009? 2009 is the latest in a Roos and McCartney would
It was a pale, dark beauty, a series. YSL Beauté, McCartney’s ask for this to happen.
peony and rose that seemed in its licensee, has launched a limited-
initial moments a Romantic edition iteration of Stella each year I had never smelled any of
Keatsian figurine, a willowy girl since 2004. Metaphorically this these editions till I opened this one
smelling of dark flowers with the resembles taking an authentic silver at my desk. Sheer Stella 2009 has a
lovely tinge of blossoms just begin- chloride Ansel Adams, making 10 top that is totally unoriginal and
ning to wilt, plus the scent of the successively deteriorating photo- absolutely lovely, one of the most
face powder of a 1930s Hollywood copies, then offering the final, vast- commercial curtain-raisers to come
star; as they start to decay, roses ly inferior version to collectors. along in a while. And that’s “com-
give off a wonderful death-rattle Why? mercial” in the best sense, a shim-
pungency. mering, juicy, grapefruit peony-
The answer is, of course, rose.
The edge of antique face pow- money. You put cheaper raw
der framed it beautifully. The per- materials in the limited edi- And then, in four minutes, it
fume seemed fleeting at first tions than in the original, crashes. Badly. You can actually
(which is why I initially misunder- which lowers your costs and feel the plunge into a chemical
stood it) and almost untouchable, gives you a quick profit bump, rose, a chemical grapefruit, a winc-
the fragrance of a nymph on a and you sell that cheaper prod- ingly harsh chemical peony. My
Grecian urn. But, in fact, Stella had uct on the back of your quality dumbfounded assistant said, “It’s as
surprising staying power on skin. I brand. Each flanker is meant if no one tested this on skin.” Is 90
remember twice approaching to generate renewed excite- percent of this formula just a partic-
women with the frown I wear when ment, the disappointment of ularly cheap grade of synthetic
I locate a scent I find mesmerizing 2005 washed away by the linalool? Can it be possible that

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6 GLEN O. BRECHBILL

Firmenich, Cavallier’s employer


and a company that produces
exquisite materials, even makes
stuff like this? Can this be the most
cynical perfume ever produced, a
deceitful top note that winks at you
exactly long enough to get you past
the credit card swipe, then
implodes on your wrist? Sheer
2009 is a fragrance that wouldn’t be
put in a drugstore shampoo.
Enough of these cheap creations,
and the original Stella itself will
give off a pungent death rattle,
decay, and vanish.

But the industry has gone from


50 launches a year to over 1,000
today, an unsustainable, unregulat-
ed flood of novelties, the whole
driven not by serious long-term
investments in quality perfumes but
rather by marketing and pure,
desperate momentum.

Shorting a beauty on the volatile


$30-billion perfume market for a
quick profit hit is the industry at its
most self-deceptive and dishonest.
Each iteration is built atop the fake
below it, giving the appearance of
growth even as the structure hollows
out from below. It is, in short, an
olfactory Ponzi scheme. And Sheer
Stella 2009 is the Bernie Madoff of
perfumes.

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FRAGRANCE’S & THEIR STORIES 7

Sales in Decline

ONG AFTER MOST OTHER CON- NPD revolutionized the manage- NPD’s figures are even more cru-
L SUMER GOODS COMPANIES were
getting detailed reports on how
ment of the huge scent industry.
But this may have come at the cost,
cial as the industry navigates rough
times. According to NPD, overall
their products were selling, giant some argue, of the artistry of per- prestige fragrance sales in the
perfume makers like Estée Lauder, fumery. United States fell 6 percent in 2008.
l’Oréal and Coty operated mostly And in the first quarter of this year,
by intuition. NPD data provides “a thorough retail perfume sales were down 7
understanding of the marketplace percent, said Karen Grant, vice
While they might know that before critical decisions are made,” president for beauty at NPD. The
orders from a retailer were down, said Dennis Keogh, Coty Prestige’s perfume industry’s annual sales
they could not track what was sell- senior vice president of marketing today are $25 billion to $30 billion.
ing and what was not. They did not in the United States, who manages
know who was buying what per- Jennifer Lopez, Kenneth Cole, The declining sales have hit all
fume. Calvin Klein and Vera Wang. “For the major perfume brands and may
years, the industry had no reliable be even worse than the retail num-
That changed in 1996, when information to go on.” NPD, he bers show. One perfume company
Karyn Schoenbart, an executive of said, “has totally changed the way executive, who spoke anonymously
the NPD Group, a market research we analyze the category and con- to avoid hurting his business, said
firm, visited the chief executive of duct business.” he believed that the sales figures
an international scent brand and were even worse than reported
offered to sell him retail data on his Mr. Keogh credited NPD’s down 15 to 20 percent because dis-
perfumes and on all his competi- insights with the successful reintro- tributors were sending inventory to
tors’ as well. And they would buy duction of Davidoff’s Cool Water, a retailers without buying more from
data on his perfumes. Coty cornerstone whose success suppliers.
had been eroding after 15 years on
“This,” Ms. Schoenbart said, the counter. “The result was all- Estée Lauder, the American
“is when he said, ‘You’re going to new advertising, stronger promo- company that owns or licenses
sell us what? How can you do tional packaging,” he said, “making scent brands like Tommy Hilfiger,
that?’ And then, ‘Is this legal?’ ” Cool Water less ‘gift with pur- Tom Ford and Sean John, said fra-
chase’ driven.” grance sales fell 20 percent in the
It was. And in providing last quarter of 2008, which
detailed retail data for the first time, Now, with the economy weak, Lauder’s chief executive, William

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8 GLEN O. BRECHBILL

P. Lauder, called “one of the worst Moreover, NPD essentially has Kaye.
holiday seasons in decades.” no competitors. The Kline Report
and Nielsen offer figures, but they This has become a bigger factor
The NPD Group (originally are less detailed. Euromonitor as perfume makers change their
called National Purchase Diary) International gives broad trend market strategy.
started tracking data in 1967 for analyses, with data once a year.
Scott Paper Company products. It
now tracks 14 industries, including NPD’s basic product is known
entertainment and consumer tech- in the industry as “the list,” the best
nology, through relationships with sellers listed from No. 1 to 100. The
more than 140,000 stores. company breaks the list down into
components, each with different
Ms. Schoenbart said she real- prices, so clients can pick how
ized that the beauty industry was a much detail they want and at what
potential NPD client. Lauder had cost.
“sell in” data, shipments of per-
fumes to stores. Clients can buy NPD’s monthly
retail tracking data in a number of
“But at retail?” asked Diane packages, Ms. Nicholson said. “But
Nicholson, president of beauty at you could just buy semiannual,”
NPD. “They knew nothing, no ‘sell she said. “It’s very à la carte.”
through’ to the consumer. So our
data was the first time the beauty One of NPD’s significant weak-
industry could see how things per- nesses is that it reports data from
formed at retail. It’s connecting only high-end department stores,
them to their consumers.” “and that might not be the only dis-
tribution channel you’re playing
NPD receives its data free from in,” said Matt Frost, global market-
retailers, which, in turn, benefit by ing director of fine fragrance and
getting back, again free, the com- beauty care at International Flavors
piled data from all of NPD’s retail- and Fragrances. NPD captures no
er sources. The retailers, including data from Wal-Mart, Victoria’s
Macy’s, Bloomingdale’s, Sephora, Secret or other mass-market retail-
Dillard’s and Saks Fifth Avenue, ers, which, Mr. Frost said, have
are able to see how they compare become major outlets for fine fra-
with the overall market and their grances.
competitors.
Similarly, it has no data on Axe,
NPD covers 97 percent of the Bath and Body Works,
prestige fragrance market, and it Abercrombie & Fitch, Gap, Banana
sells that data to perfume brands Republic, Old Navy or Brooks
and scent producers. Brothers or on direct sales from
companies like Avon and Mary

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Fragrance’s & Their Stories 9

2008
Perfumer Brief ’s, Launches, & Reviews
Pages # 9 - 148

December 31, 2008


Agent Provocateur

Hhas introduced a limited edition version of its ever-popular Eau de Parfum, which is infused with dust
from real diamonds. The pretty pink bottle contains a sparkling fragrance, which leaves a layer of shimmer on
the skin, and combines saffron oil, coriander and Vetiver for a seductive, warm and modern scent.

Midnight Rendez-Vous

Lolita Lempicka has released its latest sensuously-scented fragrance, aptly labelled Midnight Rendez-Vous.
The heady blend of myrrh, jasmine, benzoin and vanilla is the perfect winter fragrance - warm and intense, the
sweet, heart-shaped bottle, decorated with a pale gold frieze, makes it top of every beauty-lover's Christmas list.

The Victorious

Boadicea is a brand that creates perfumes for hair, and it's become a big name in the UK. The brand takes
its inspiration from the historical British heroine.

While you can buy their perfumes from various distributors, this special edition is going on sale exclusive-
ly in Harrods (in its online version too).

One of its unique features is the low alcohol content, which prevents the hair from drying out, and the addi-
tion of proteins and provitamin B5 to repair damaged hair.

Although let's be honest, the best bit is definitely the fragrance. It's full of bergamot, mandarin and sandal-
wood notes.

Chanel No.5 Eau Premiere

Touted as Chanel No.5's fresher, younger sister, the new Eau Premiere pays homage to the world-renowned
original with its luxurious notes of vanilla and vetiver, but, whereas Chanel No.5 is sometimes associated with
a more mature woman, the latest version has a youthful, sunny side, with rose and jasmine providing a fun, flo-

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10 Glen O. Brechbill

ral boost to this exquisite classic. The sensual, rich tones still remain, however, making this a must-have addi-
tion to your perfume winter wardrobe.

Lovely

Sarah Jessica Parker has given her classic Lovely fragrance a festive make-over, just in time for Christmas.

The same favourite scent, the perfume is housed in a winter-themed bottle, and features a subtle shimmer
to leave skin delicately sparkling.

A lovely Christmas gift for fans of the best-seller, which remains one of the best celebrity fragrances to date.

Sweet Lime & Cedar

An exotic Citrus Aromatic fragrance inspired by Thai cousine. Inspired by the diverse flavours of Thai cui-
sine, Sweet Lime & Cedar balances zesty citrus fruits with aromatic leaves, flowers, spices and nutty woods.
The story of this exotic scent begins in Siam (Thailand), a land rich in culinary heritage where cooking and
other creative arts such as flower arranging and perfume blending were passed from generation to generation.
Fragrance combining - Sweet Lime & Cedar Cologne can be used after Nutmeg & Ginger Body Creme for a
soft and sensual combination.

Sweet lime combines with hints of jasmine and ylang ylang, coconut and tonka bean. Nutty pandanus leaf,
sweet & sour tamarind and aromatic cardamom complete the fragrance. A rectangular translucent bottle topped
with a metallic cap.

Tuscan Soul 2

An elegant citrus - aromatic Italian escapade. Tuscan Soul expresses an exclusive Ferragamo lifestyle for
both men and women. The delicate and fresh fragrance conjures up the heart and soul of Tuscany, enhancing
the inextricable link between Salvatore Ferragamo and Tuscany.

The fragrance opens with fresh notes of bergamot and petit Grain (citrus leaves). The delicate heart blends
orange blossom and magnolia. The dry-down of iris and fig tree conveys a sensation of tactile softness. The
elegant flacon is squared off at the base, and extends upward into a rounded column, in a masculine-feminine
expression.

Essenza del Tempo

An eau de toilette flroal - musk that allows itself the luxury of time. Essenza del Tempo is dedicated to
today’s greatest luxury time. This unisex fragrance is inspired by “slow philosophy authenticity, high quality
ingredients, generosity and a desire to share and partake of simple pleasures”.

The scent opens with bergamot and a luminous amber-ambrette accord. The heart is a floral mix of iris and

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Fragrance’s & Their Stories 11

sunlit petals. The warm woody base blends cedar, coffee and balsamic notes. The elegant bottle evokes the
company's heritage. It is decorated with a leather strap.

Patrick Dempsey Unscripted

Freedom passion woody & aromatic. Despite worldwide popularity and acclaim for his roles on-screen,
Patrick Dempsey’s life is anything but scripted. Unscripted is about following your passions and not letting life
be defined by rules. It’s the time spent being yourself and creating memories. Distinctive and modern,
Unscripted is for the man who lives by his own definitions. He is self-assured, sexy and stylish without even
trying. Unscripted is a woody green fragrance that expresses the freedom of the open road. It is housed in a sim-
ple yet elegant bottle.

The fragrance opens with aromatic notes of cardamom and black peppercorn. At the heart, a mix of fig and
lavender enrich the experience with a sophisticated texture. The drydown blends leatherwood, ‘patchouli heart’,
vetiver and musk. The simple packaging contains sharp, classic lines that are both modern and masculine.

Roxy Love

The new fragrance from Roxy almost tricked us into thinking spring had arrived - until it started pouring
again! This fresh scent is full of citrus and light floral notes and will make you feel ready to jump into your
summer wardrobe. We also love this fragrance's eco credentials - it contains organic Ylang and uses an eco-
logical technique to trap scent molecules from the Bahia Orchid so that the fragrance of the living flower can
eventually be reconstituted.

Paul Smith Rose

When it came to creating a summer version of his much loved Rose fragrance, Paul Smith simply added a
squeeze of lemon.

Speaking on the update, the British style icon described, 'This citrus burst delivers a real freshness to the
fragrance, it reminds me of summer drinks with lots and lots of ice.'

As with the original, the heart of rose remains at the core, while a dash of red apple and pink pepper subtly
update the cult scent. A fresh crisp fragrance, that puts a contemporary spin on the classic rose perfume.

White Patchouli

A few weeks ago we gave you an exclusive look at Private Blend, the scent lab made up of Tom Ford’s
twelve exquisite fragrances, and now here’s his new women’s perfume, White Patchouli.

Like the ad campaign for his first perfume, Black Orchid, Tom Ford is launching White Patchouli with black
and white photos of soul singer Erikah Badu, taken by famous photographers Mert Alas and Marcus Piggot.
According to the designer himself, he aimed to reinvent patchouli with this fragrance, by mixing it with

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12 Glen O. Brechbill

white flowers. An irresistible combination based on orpur patchouli, mixed with peony, bergamot and jasmine,
and a subtle touch of rose and ambrette seed.

Far from the scandal, controversy and censorship of his previous ad campaigns, this one shows Erikah Badu
with her eyes closed, holding the perfume in her hands and transmitting a really soft, delicate image.

UR Man

Fresh aromatic - Fougere, and casual. UR is the second fragrance from R&B singer USHER Raymond. UR
is a fresh, aromatic scent, ideal for daily use. It's an energetic, masculine and confident blend of woods, spices,
sea breeze accord and fresh fruity notes. The scent is launched with its feminine alter ego, UR for her.

The scent opens with melon, apple and oceanic notes. The heart blends spices and violet leaf. The base
mixes cashmere wood, guaiac wood and sandalwood. The matte grey bottle reminds Usher He’s bottle.

Covet

Based on the idea of throwing reason out of the window and giving in to desire, Covet by Sarah Jessica
Parker, is ultra feminine and seductive.

This smouldering scent is the ideal fragrance to finish off a perfectly polished look before a fabulous night
out. Following on from the success of SJP's first perfume, Covet is a blend of sensual musk, exotic woods and
amber, which make for a truly intoxicating fragrance.

Shower Fresh for Men

Shower fresh. men’s first step out of the shower is a citrus - aromatic fragrance. Shower Fresh bursts with
refreshing citrus and spices. This ‘simple but sexy’ masculine eau de toilette is designed to leave the wearer
feeling shower fresh all day long.

A fresh citrus scent with notes of bergamot, thyme, spices, mint, muguet, tea and cedarwood. The Clean
signature bottle in a deep blue coloured glass.

H&M

The woody - aromatic fragrance from the Comme des Garcons collection for H & M. After designers Stella
McCartney, Karl Lagerfeld and Viktor & Rolf, fashion giant H&M has invited Japanese design house Comme
des Garçons. The house’s designer, Rei Kawakubo, came up with a full line of clothes and accessories for men
and women, as well as a unisex fragrance.

A blend of citrus and Szechwan black pepper opens the scent. The spicy-aromatic heart evolves towards a
woody structure blending cedar, pine and patchouli. Perfumer: Shyamala Maisondieu, Givaudan. A sleek,
miniature bottle in a white package graced with bubble patterns.

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Fragrance’s & Their Stories 13

Silver Shadow Private

A sensuous oriental - woody fragrance for the perfect gentlemen. Charismatic, confident, compelling, the
Silver Shadow man leads an intense life, leaving the enigmatic trail of an unforgettable fragrance in his wake.
Silver Shadow Private lifts a little more of the mystery, revealing the colors of his world when night falls. The
fragrance is about refinement and distinction, of course, but above all seduction. Almost involuntarily seduc-
tion.

A fresh woody oriental fragrance, Silver Shadow Private opens with fruity/spicy accents of Pimm’s, blend-
ed with frosted cardamom and bergamot. The heart blends lavender, violet and sesame halva (smooth Turkish
nougat). The base mixes black leather, ironwood and musk. Perfumers : Jacques Huclier and Calice Becker,
Givaudan. The dark ink-colored bottle is subtly enhanced by fine violet lettering. Designer : Alnoor

Elle Eau de Parfum Intense

Yves Saint Laurent has introduced a limited edition version of its classic Elle scent - Elle Eau de Parfum
Intense - and transformed it into one of the Christmas season's most essential handbag accessories. The Elle
Intense solid perfume, which comes housed in a sleek, monogrammed black case, is a super-feminine fragrance,
intensified with notes of raspberry, lychee and pink peppercorns. Don't leave home without it.

Jo Malone Kohdo Wood

A new fragrance launch from Jo Malone is always cause for celebration, and when it's only going to be on
sale for a limited period of time, you can guarantee stampedes at the beauty counter.

Kohdo Wood is a two-part, Eastern-inspired scent sensation, including both day and night fragrances; aka
two-times the reason to buy. Warm and sensuous, the collection includes a cologne, bath oil and candle, with
lotus blossom and waterlily fragrancing the daytime scents and dark amber and ginger lily the night-time ver-
sions. Simply divine.

Duro

Hard and mysterious. Duro is an unusual, woodsy composition presented by Nasomatto, an alternative
brand for fans of atypical fragrances. Presented in a hybrid wood-glass bottle and in an extract concentration,
Duro is a creation that promises to ‘highlight displays of male strength’. At selected points of sale.

Since the company isn’t releasing any information about the ingredients, the following pyramid is based on
our own olfactory interpretation. Duro possesses a woody character that is at once dry and creamy, with tonal-
ities of oud wood and amber, as well as earthier, spicier accents, a floral touch, and a dry trail evoking moss and
coumarin. Perfumer - Alessandro Gualtieri. A sleek, unusual bottle with a rectangular wooden cap.
Hilfiger

A classic aromatic fougere signature fragrance created for the man who possesses an irresistible optimism.

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14 Glen O. Brechbill

“American icons have always been an inspiration to me. Icons lead by distinction. They have passion, a fire and
a drive to succeed. This fragrance is dedicated to their spirit to men everywhere who create their own destiny.”
says Tommy Hilfiger. Hilfiger speaks to a strong, unpretentious man. The scent is ageless and timeless, and as
assured as it is understated. ‘Clean, distinctive and masculine’, Hilfiger ‘is a dynamic fougere’ ‘scent that is
confident and playfully sexy’.

The fragrance opens up with the ‘Drive Accord’, a blend of citrus and aromatic notes with hints of papaya.
The heart unveils the ‘Confidence Accord’, which mixes mahogany wood with white rose. The ‘Sexy Accord’
closes the scent with notes of suede and woods. The bottle is both modern and vintage. It bears the name
Hilfiger, engraved on a metal plaque with riveted corners. Below the logo is “Est. 1985,” the year the fashion
house was established. The bottle is capped in brushed aluminum with a debossed TH interlocking logo on top.

Vegas Playboy

An oriental fougere scent about limos and private jets, casinos and exclusive parties. A high rolling dare-
devil, the guy that wears Vegas Playboy lives life on the edge and to excess. Always dressed with panache, his
life is all about limos and private jets, casinos and exclusive parties. A risk-taker, he’s attracted to the wilder
side of life whether it be gambling or mysterious women. Vegas Playboy is an oriental fougere scent that echoes
the Vegas guy’s decadent, thrill-seeking lifestyle. For more information

The fragrance opens with apple, basil and tea. The heart mixes jasmine, geranium and lavender. The base
notes blend vanilla, tonka, musks and woods. Perfumer: Jack Agran, Givaudan. The contemporary rounded
glass bottle is wrapped in a sleek black band with the rabbit head logo the globally recognized symbol of
Playboy. The logo is also on the top of the bottle’s black cap and on the black box. Each of the four Playboy
fragrances can be recognized by its signature color: silver for Hollywood Playboy; blue for Malibu Playboy;
orange for Miami Playboy; and red for Vegas Playboy. The juice is tinted with its corresponding color.

London for Men Special Edition

A fresh woody spicy fragrance inspired by London in winter. A tart, woody-spicy composition, London for
men Special Edition is an elegant, festive flanker for London for men. Inspired by the ‘stinging cold sensation
of London in the middle of winter’, the fragrance comes in a luxurious, chocolate-brown leather-look box.
Limited edition.

A blend of woods and spices is set off with fresher notes like bergamot, lavender, apple and rosemary.
Designed by - Antoine Maisondieu, Givaudan. The rectangular bottle is sheathed in chocolate-brown faux
leather.

Jeanne

Lanvin has just launched its latest perfume. It's a fragrance that aims to capture the brand's heritage - and
it's called Jeanne Lanvin, after the founder of the brand.

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Fragrance’s & Their Stories 15

The bottle is decorated with the brand logo used in the 20s, although let's not forget that the fragrance is
designed for a contemporary women - that's why it's pink, with a fresh, youthful scent.

Alber Baz, the brand's creative director, worked with perfumist Anne Flipo to create this fragrance. Simple
yet sophisticated, young and fruity - it's a fragrance with predominant notes of freesia, peonia and amber.

And the face of the fragrance? The ad campaign stars top model Ali Michael, although the main star of the
ad is the fragrance.

Ungaro Party

Described as the “ultimate expression of the young, trendy and metropolitan Ungaro woman”. The scent
will be available in selected markets, including France, the Middle East, Italy and parts of the US, in March
2009.

The juice, created by Firmenich’s Nathalie Lorson, features watermelon, lemon, lily of the valley, lotus
flower, musk and sandalwood. The floral theme is echoed on the outer carton, along with Ungaro’s signature
polka dot motif, in hot pink against a glossy white background.

Green Jade

Described as a symbol of harmony and seduction, green jade “evokes the vivacious elegance of a young,
modern woman who seduces in her innocence”, according to Bvlgari. Accordingly, the fragrance is aimed at a
younger, more contemporary target consumer. The juice opens on notes of green mandarin and spring water,
leading to a heart of white peony, pear blossom and jasmine. The dry-down features pistachio, white woods and
musk.

“I thought of its colours, green with white shadows, of the energy of this millenary gemstone, symbol of the
good, the beautiful and the precious,” explained nose Alberto Morillas of Firmenich. “I have built the scent
around a white petal cascade and a vivid freshness, combined with the rare and mystic texture of white wood
and exotic musks.”

Magnifique

A month ago, we showed you the official launch of the new Lancome perfume with Anne Hathaway, and
now here's their official advert.

Both the photo ad and the tv ad were done by prestigious photographer Peter Lindbergh. Hathaway stars
alongside Roman Seefeldt, who is eclipsed by the North American actress. Although it's best if you see it your-
selves...

And the perfume? Fruity and floral, with amber notes.

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Ikon

A distinguished woody spicy fragrance for the confident and masculine man. According to the dictionary,
ikon is ‘a sign or representation that stands for its object by virtue of a resemblance or analogy of it’. ‘With the
launch of Ikon, Zirh intends to establish itself as a credible player worldwide in the prestige level fragrance
arena. Ikon will have a spill over effect at counter for the Zirh Skin Care business’, says Brian Robinson,
President, Zirh Holdings LLC. ‘However, Zirh Ikon as an overall fragrance offering has the strength to stand
alone based on all components including juice, bottle, visual and concept’. English supermodel David Gandy
is the face of Zirh Ikon.

Ikon is a woody spicy scent mingling notes of lemon, ginger, cinnamon, cedarwood, patchouli, vetiver and
incense. Perfumer - Frank Voelkl, Firmenich. The packaging design, created by Chad Lavigne, features
a structured, slick black bottle, topped with a brushed chrome cap.

The Beat for Men

Burberry The Beat for Men continues in the footsteps of its predecessor, the women’s version. The aim is
to launch a fresher, younger, more innovative version of Burberry fragrances.

Christopher Bailey had a very clear idea of what he wanted, and so perfumists Olivier Polge and Domitille
Bertier listened to current Brit pop icons like Kasabian, Fratellis and Razorlight, to infuse the perfume with a
contemporary Brit essence.

The ad campaign is full of references to the 60s, emphasising British heritage and how the 60s Brit scene
marked a whole generation. For Bailey, it was important that the ads showed real people doing real things, to
reflect the fragrance’s attitude stylish yet real people.

The scent has striking hints of fresh wood with bourbon vetiver, violet and black pepper. Finally, it has a
citrus touch, to give the fragrance a youthful feel.

Antonia's Flowers Sogni Del Mare

The latest launch by exclusive Hampton's-based fragrance house Antonia's Flowers is set to be a massive
hit for summer, so get your hands on it quickly! Sogni Del Mare is inspired by the sea and is a revitalising blend
of watery, fruity and floral notes including wild rhubarb, orange and lotus. A refreshing and uplifting scent that
will remind you of lazy days on the beach - blissful.

Private Blend

A few months ago, we told you about Tom Ford’s big idea for this season. It’s Private Blend, an exclusive
range of 12 unisex fragrances that create exquisite corner displays in his shops and in shopping centres. A space
where we can redefine our passion for scents.

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Japanese magazine Openers has confirmed that Japan’s Hankyu shopping centres will stock these spectac-
ular displays as of this month. They‘ll be like old perfumeries filled with scents that surround passers-by. In his
Madison Avenue shop and in Bergdorf Goodman, you can already buy these incredible fragrances which we’re
about to describe.

Amber Absolute features amber, honey and a touch of wood. Black violet - citrus and fruit essences. Bois
Rouge oriental wood, jasmine and incense. Japon Noir is perhaps the most contemporary fragrance, with its
notes of leather and vetiver. Moss Breaches is the darkest and most complex, with a mix of cyprus and fresh
wood. Neroli Portofino blends citric oils with floral notes. Noir de Noir has black truffle, and Oud Wood com-
bines roses with vetiver.

Purple Patchouli has the elegance of orchids, while Tobacco Vainille is accentuated with spicier tones.
Tuscan Leather plays with saffron and jasmine, and last of all, Velvet Gardenia unveils a mix of orange essence
and honey. Bit by bit, Tom Ford’s scent laboratory is widening its frontiers – now, with Japan – to redefine the
culture of, and passion for, scents.

December 15, 2008


Silver Shadow Private

A sensuous fragrance for the perfect gentlemen. Charismatic, confident, compelling, the Silver Shadow
man leads an intense life, leaving the enigmatic trail of an unforgettable fragrance in his wake. Silver Shadow
Private lifts a little more of the mystery, revealing the colors of his world when night falls. The fragrance is
about refinement and distinction, of course, but above all seduction. Almost involuntarily seduction.

A fresh woody oriental fragrance, Silver Shadow Private opens with fruity/spicy accents of Pimm’s, blend-
ed with frosted cardamom and bergamot. The heart blends lavender, violet and sesame halva (smooth Turkish
nougat). The base mixes black leather, ironwood and musk. Perfumers : Jacques Huclier and Calice Becker,
Givaudan. The dark ink-colored bottle is subtly enhanced by fine violet lettering. Designer : Alnoor

Kapsule Woody

A comfortable, woody spicy scent signed with a K for Kar. In its bluish-green, resolutely modern bottle,
Floriental is one of the 3 fragrances in the Kapsule collection. Designer Karl Lagerfeld wanted 3 fragrances that
would be easy to wear for both men and women. Kapsule WOODY is a sweet, woody eau de toilette ‘to make
the mystery linger’.

A woody scent blending ‘the bark with the bite’. Dominated by cedar, it possesses a sweet, almost balmy
tonality, thanks in particular to plum; yet it holds onto a certain lively, spicy freshness all the way to the trail.
Designed by - Olivier Cresp, Firmenich.

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IX

A fresh woody aromatic scent confident scent that embodies the sophistication of hip-hop culture.
Rocawear, the quintessential urban brand, was established in 1999 off of the meteoric success of Shawn "Jay
Z" Carter, as an apparel collection to fit the urban lifestyle, and quickly became the destination brand for street-
savvy consumers. In partnership with Rocawear, Elizabeth Arden has created a fresh and seductive scent that
embodies the swagger and sophistication of hip-hop culture. The name of the fragrance is significant, as
Rocawear approaches its 10th anniversary and celebrates an evolution of the brand.

The fresh woody aromatic scent opens with cool notes of mandarin, coriander and cantaloupe. The confi-
dent middle notes mix lavender, geranium and suede. A blend of golden amber, musk and rugged timber wood
finishes the fragrance. The bottle is original and refined, with an exterior crafted of sleek, brushed gun-metal.
Designed to showcase the intriguing logo, the carton echoes the brushed metal look of the bottle.

Figue Amere

Inspired by summer sojourns in Ibiza, perfumer Lyn Harris concocted the Figue Amere scent to evoke the
ripe green figs that flourish on the island's coastline, mixed with the salty sea air.

A distinct heady fragrance, notes of bergamot and mandarin combine with a heart of narcissus poeticus, rose
and green violet leaves, and a base of cedar, amber and sea moss.

Seductive and sophisticated, it'll help you keep that holiday feeling, long after you've set sail home.

Pi Neo

A woody spicy fragrance that evokes high-tech adventure and the virtual world. In 1998, Givenchy invit-
ed men to go ‘beyond infinity’ when it created Pi, a fragrance that symbolised a generation of modern-day pio-
neers and was identified as part of a galaxy of new technologies. What do today’s men dream about? The same
things as yesterday: freedom and impassable boundaries, where the real and the virtual worlds merge into infin-
ity. Givenchy dedicates Pi Neo to these adventurers of the future, the cyber-travellers.

Pi Neo is described as a bright, woody neo-composition. The scent opens with cool and clean notes of cit-
rus. The woody middle notes mix Texas cedar and patchouli on an amber-y base of vanilla. Among its ingre-
dients, Pi Neo also uses three patented ‘captives’ that offer modern sensations -Toscanol (‘a sharp, cool, metal-
lic note of anise’), Safraleine (a spicy leather note), and Cosmone (a fluid musky ambergris note). Perfumer :
Antoine Lie, Givaudan. The glass bottle unveils a pyramidal shape on the front. The silvery chrome top is
shaped like the omega letter.

1881 Intense pour Homme

For men with classic taste looking for a fuller-bodied scent. A more-intense version of the best-seller 1881
pour Homme, successfully launched in 1990, 1881 Intense pour Homme accentuates the original scent’s

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Fragrance’s & Their Stories 19

strength and character. The fragrance conserves the brand’s spirit, a blend of classicism and masculine elegance,
while offering a warmer, more sensual and sophisticated interpretation.

Basil, elemi and juniper berries get things off to a spicy start. At the heart, lavender and patchouli are paired
with ylang-ylang and pine absolute. The moss-and-sandalwood trail is warmed up with ambroxan and woody-
leathery notes. Designed by: Norbert Bijaoui, Symrise. Practically identical to 1881’s, the bottle flaunts dark-
er shades thanks to the (deep gold) juice and the (dark green) packaging.

Kapsule Light

A fresh and airy signature fougere aromatic scent, with a K as in Karl. With its pale blue, cleverly designed
bottle, Light is one of the 3 fragrances in the Kapsule collection. Designer Karl Lagerfeld wanted three easy-
to-wear scents that would work just as well for men as for women. Indeed, in answer to the question “his or
hers?” Karl replies, “Everybody has one head, two arms, two legs. Gender doesn’t matter, as long as you have
style… “. Kapsule LIGHT is a fresh, sun-drenched eau de toilette ‘for a sun-kissed start to the day’.

Seville orange lively but with a kick opens the scent. The heart unveils ‘a lovely jasmine bathed in the
water’. The fragrance evolves towards a gentle, but somewhat spicy trail combining nutmeg, clove, woods and
musks. Designed by - Mark Buxton, Symrise. A modern, geometrical bottle that you lie down flat. The
pale-blue glass is accentuated with touches of metal and ”autographed” with Lagerfeld’s bold signature at the
base.

Man Absolute

A refined oriental fougere fragrance in a contempoary art bottle. Powerful design, intimate sensuality,
MAN Absolute magnifies Jil Sander’s pure, demanding style. This sophisticated juice proposes a warmer, more
mysterious version of Jil Sander MAN. The intensity is translated in the midnight-blue bottle by a creative
touch of yellow. A bright, frank yellow, like a neon light in the darkness. Look for it in Jil Sander boutiques
and selected fragrance shops.

An intense scent of aromatic, woody and ambry notes. The fragrance evolves towards a trail of bleu cedar
and Russian leather. Fragrance-design house - Firmenich. Perfumer - Thierry Wasser. Two overlap-
ping midnight-blue squares, with a slash of bright yellow.

Vetiver Dance

A twirling oriental spicy dance around vetiver. ‘Vetiver oil is one of the most fascinating natural fragrances
to work with’ says Andy Tauer. The perfumer decided to explore the vetiver beyond its dark and earthy
facets. His Vetiver dance is a creative woody scent with ‘delicate lines of green leaves, clear spices and soft
flower petals.

Vetiver dance is a fragrance of contrast around the intense aromas of Javanese vetiver root. The scent is
lifted by crisp grapefruit peel and pepper. It is refreshed by clean lily of the muguet and the green spicy accents

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20 Glen O. Brechbill

of clary sage. The base mixes cedar wood and balsamic notes. For men or for women. A pared down rectan-
gular bottle.

Gucci by Gucci

Finally, it’s the long-awaited Gucci by Gucci for men ad starring James Franco. As always, Gucci didn’t
disappoint with their TV ad this time Frida Giannini and Patricia Buonanno wanted to monitor every single
shot.

The fragrance has striking wood notes and Cyprus essence mixed with bergamot and hints of tobacco.
Examining its scent, it’s not surprising that they opted for a classic contrast of black and white, a metaphor for
the fragrance itself. We’ll leave you with the long-awaited ad and the ‘making of’.

And the music? An amazing choice: a Brian Ferry theme sung by Roisin Murphy, the classic ‘Slave to
Love’. James Franco proved a great choice too, perhaps because of his seriousness which gives an essential
masculine touch. Filming was by Jan Wentz, director of the film The Porter, and photography was by Chris
Doyle, well-known photography director for masterpieces like the film 2046 directed by Wong Kar Wai.

Gucci by Gucci pour Homme

An iconic woody chypre & chic. A signature scent for a modern man, Gucci BY GUCCI pour Homme
echoes certain elements from the house’s heritage, like the silvery signature of Guccio Gucci, the house’s
founder; the Gucci stripe and the horse bit. The ad campaign features American actor James Franco, the embod-
iment of today’s Gucci man, ‘elegant, cool, modern and contemporary, with a certain nonchalance’ in the words
of the house’s artistic director, Frida Giannini

Presented as a modern woody-chypre eau de toilette, Gucci BY GUCCI pour Homme is softened with fresh
notes like those of calone (an aquatic note), as well as floral ones, like violet. Waves of leather, amber and spices
warm up the trail. The heavy, gray glass bottle is topped with a cap accessorized with a horse’s bit.

Brasil Dream

As the fragrance name suggests, this latest exclusive concept was inspired by Brazil. The advertising strap-
line is: “Go where it's warm, exciting and full of life”. The scent is designed to evoke the afterglow of the
Brazilian sun. It opens on sultry, fruity, floral notes of guava, pineapple, orange blossom and neroli.

The heart blends night-blooming jasmine and Gardenia Brazil NaturePrint, enhanced by lemon and berg-
amot. The base features patchouli, sandalwood and coconut milk.

Haloween Kiss

The scent is being positioned as a raunchier, sexier version of the original, with advertising visuals to match.
The oriental-gourmand juice – created by Christophe Raynaud – is described as vibrant, erotic, exciting

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Fragrance’s & Their Stories 21

and addictive. It opens on notes of blood orange, red fruits and pear, leading to a heart of peach and orchid,
atop a base of bonbon and vanilla.

The flacon re-interprets the original Halloween, but is more elongated, and topped with a matte silver cap.
Like the outer carton it is decorated with a neon pink and red floral motif, highlighted with splashes of white
and black.

Miami Playboy

The woody aromatic scent of the South Beach scene, the poolside bars and nighttime clubs. The man who
wears Miami Playboy is suave, seductive and sexy. Check out his modern waterfront house, super-sleek yacht
and flashy sports car. No wonder he is a hit with the ladies. Find him hanging out at South Beach’s hippest
poolside bars or dancing to the coolest DJs. The party never stops for this pleasure-seeker. Miami Playboy is
a fresh woody fragrance encapsulating a passion for life.

The fragrance opens with bergamot, ozone and green notes. The heart mixes fresh floral notes of cyclamen
and jasmine. The base notes blend cedar wood, amber and musks. Perfumer - Dirk Braun, Symrise. The
contemporary rounded glass bottle is wrapped in a sleek black band with the rabbit head logo – the globally
recognized symbol of Playboy. The logo is also on the top of the bottle’s black cap and on the black box. Each
of the four Playboy fragrances can be recognized by its signature color: silver for Hollywood Playboy; blue for
Malibu Playboy; orange for Miami Playboy; and red for Vegas Playboy. The juice is tinted with its correspon-
ding color.

Malibu Playboy

The aromatic fresh pleasures of the ocean, and the beach, and the mansion parties. Life is one long beach
party for the effortlessly cool, tanned and athletic guy who wears the Playboy Malibu fragrance. If he’s not surf-
ing or chilling out by the pool, he’s cruising the waterfront in his SUV. Admired for his clean, casual sense of
style, he’s never without his two favorite accessories designer sunglasses and a beautiful babe. Malibu
Playboy is a crisp aromatic scent evokes the energy of the ocean.

The fragrance opens with tangy citrus, apple and green aromatic notes. The heart mixes jasmine and iris
with a touch of coriander and cedar. The base notes blend musks and woods. Perfumer - John Gamba,
Givaudan. The contemporary rounded glass bottle is wrapped in a sleek black band with the rabbit head logo
the globally recognized symbol of Playboy. The logo is also on the top of the bottle’s black cap and on the
black box. Each of the four Playboy fragrances can be recognized by its signature color: silver for Hollywood
Playboy; blue for Malibu Playboy; orange for Miami Playboy; and red for Vegas Playboy. The juice is tinted
with its corresponding color.

Splash - FIG

Subtle sun-drenched citrus aromatic freshness. Laid-back and refreshing, green and fruity, Splash FIG is
inspired by Men, Marc Jacobs’s first fragrance for men. Fig is the hero of this splash, in a whirl of citrus and

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spicy notes.

A ultra-fresh fig, tinted with citrus notes of citrus, cypress, mosses and gentle woods. Designed by: Yann
Vasnier, Givaudan. The signature bottle’s sleekly minimalist silhouette is graced with a fig leaf on the label

Paul Smith Sunshine

Paul Smith's latest fragrance, Sunshine, cannot fail to put you in the mood for summer days.

From the vibrant yellow and pink box, to the sparkling notes of citrus, this upbeat scent if full of the scent's
of warm days. A floral heart combines jasmine, white peony and Bulgarian rose, for a soft, light fragrance.

White

A fresh citrus aromatic invitation to the heart of the light. In 2006, Lalique created Encre Noire (“Black
Ink”); in 2008, the crystal-maker switches from black to white. Light, source of energy and heat, was the start-
ing point for this men’s fragrance. Fresh of citrus notes sparkle atop a spicy trail with velvety accents. Also
comes in an extract version, in a Lalique crystal bottle.

A light, spicy-musky-citrus scent. Bergamot and lemon leaf spiced up with white pepper, cardamom and
elemi. A floral hint of violet makes the transition towards a signature of white woods and ambroxan. Designed
by: Christine Nagel, Fragrance Resources. A white bottle with angles cut to evoke a square flask.

Hermès Un Jardin après la Mousson

Inspired by the sights and smells of India, Hermès' latest perfume Un Jardin après la Mousson, translates
literally as 'a garden after the monsoon.'

The spicy floral fragrance, which goes on sale nationwide today, was developed by the house's per-
fumer Jean-Claude Ellena, following his travels through India, and its beautiful fragrant gardens.

Rich Suede

A woocy chypre cologne that captures the rich aromas of autumn. Rich Suede is ‘inspired by the smooth
texture of worn-in suede and the crisp air of autumn’. It’s a velvety blend of warm woods, leather and spicy
aromatic elements. The print advertisement features American football quarterback Tom Brady.

The scent opens with Florida orange, cypress ans sage. The heart blends saffron, elemi (a citrus-y spicy
resin), myrrh, orris and osmanthus flower. The scent lies on a woody leather-y background of Virginia cedar
wood, ‘rich suede accord’, labdanum and Appalachian fir balsam. The bottle is sleek and masculine, with a
shiny copper red cap. The juice has a light amber color

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23

Yuzu Fou

A fresh citrus aromatic eau inspired by Japan. Inspired by the Empire of the Rising Sun, Yuzu Fou is an
energetic fragrance composed around yuzu, a sparkling Japanese citrus fruit. For the designer, Yuzu Fou
(“Crazy Yuzu”) is the occasion to invite us into an avant-garde, futuristic world of ‘edgy electronic music, effer-
vescent mangas and minimalist architecture’.

A sparkling green citrus fragrance where yuzu is paired with kumquat, mint and verbena absolute. For men
or women. A sleek cylinder topped with a golden cap and graced with an anise-green label

December 7, 2008
ck One Collector’s Bottle

A fragrance with a trendy, up to the minute atmosphere. ck one collector's bottle is a fresh, young, unisex
invitation to have fun. The ‘flashy red packaging’ unveils a bottle inspired by hip-hop and r&b. Limited edi-
tion.

A fresh eau bringing together green tea, fresh pineapple, nutmeg, cardamom, jasmine and a musky-woodsy
trail. Designed by - Alberto Morillas, Firmenich. The CK One bottle is graced with a youthful, androgy-
nous couple striking a sensual dance pose

Lacoste Touch of Pink

Stock up on your favourite Lacoste fragrance this month, and not only will you be smelling sweet, but you'll
receive a trip to the cinema completely for free. Two free tickets will be given away with each perfume pur-
chase, until 30 July.

The perfect excuse to discover a new scent, why not try Lacoste's Touch of Pink.

Cuir

Fauve-like woody chypre softness of elegantly, glowingly polished leather. A thoroughbred, velvety scent,
Esteban’s Cuir will thrill both male and female fans of leather scents. Aromatic accents bring freshness, and
the woody notes of vetiver and patchouli grant a hint of soft elegance.

Aromatic notes of mint and lavender open the scent. The spicy heart of cloves and pink pepper is softened
with a powdery touch of violet. The leather in the drydown is graced with woody chypre notes. The square
bottle adorned with a bubble in suspension is topped with a cap attached to a tag of black leather.

Prelude to Love

As light and delicate as the memory of when you first met. Prelude to Love is the 7th citrus aromatic fra-

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24 Glen O. Brechbill

grance from niche brand By Kilian. Although it continues the house’s “Love & the Forbidden” theme, the juice
nevertheless aims to be easier to wear than its predecessors. A unisex scent with a cologne tone, it evokes the
olfactory memory of when lovers first met.

A light eau weaving together bergamot, Seville orange, orange blossom and musky-iris notes. Designed
by - Calice Becker. A sleek black bottle adorned with sculpted side patterns and presented in a box under
lock and key.

Emporio Armani Diamonds for Men

An oriental fougere diamond for men. After Beyoncé in 2007, couturier Giorgio Armani calls upon anoth-
er young, glamorous face, the American actor Josh Hartnett. Discreetly facetted, the Emporio Armani DIA-
MONDS for Men bottle reveals a gourmand, woody-aromatic scent.

A sparkling, aromatic opening thanks to citrus and Szechwan pepper. Waves of wood (cedar, vetiver, gaiac)
warm up the sweeter, more gourmand notes, including cocoa. A rectangular bottle, discreetly facetted on the
sides, that discreetly flaunts Emporio Armani’s signature eagle logo.

Custo Dalmau

The new fragrance for women, developed by perfumer Alberto Morillas, is described as ‘appetising
and innovative’. The juice is a fruity floral cypress with top notes of bitter orange, Calabrian lemon, pink grape-
fruit and bergamot. Middle notes feature wild strawberries, black currant, white peony and orange blossom,
revealing base notes of lemon tree wood, amber and musk.

The flacon takes the shape of a combination of a circle and a rectangle and is made of ombré-dyed glass
that graduates from transparent to a deep magenta. A panel of fabric with a texture described as ‘between gran-
ite and glitter’ is embedded in the middle of the bottle with the brand name chiselled below.

Davidoff Silver Shadow Man

The scent is said to reveal a little more about the night-time world of the Silver Shadow man. It is described
as seductive, elegant and irresistible. The fresh woody oriental juice, composed by Jacques Huclier
and Calice Becker, opens on a fruity/spicy Pimm’s accent, blended with cardamom and bergamot. The heart
includes lavender, violet and sesame halva; the base black leather, ironwood and musk. The bottle, with its sig-
nature square lines and rounded shoulders, features brushed metal casing enhanced by fine violet lettering. The
cap is a deep grey-blue.

The advertising visual depicts model Rodolfo Schweitzer reclining in the shadow of a woman, dressed in a
partly undone tuxedo.

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Fragrance’s & Their Stories 25

Kn°I - Green Korloff Diamond

Said to resemble a “flower of the Andes”, this fragrance was created for the sensual, mysterious contem-
porary woman who has a strong sense of freedom. The heady green juice combines notes of fresh rose, lily of
the valley and white cedar nuances.

Kn°II - Blue Korloff Diamond

Designed to evoke a night in Ceylon, this scent is coloured a dark, velvety blue to resemble the enveloping
night. The juice features notes of peach, Tonka bean and iris. It targets the woman who is determined to fol-
low her dreams to the end, according to the company.

Kn°III - Red Korloff Diamond

Said to be the fragrant embodiment of a journey to Siam, this fragrance is coloured red to symbolise burn-
ing passion and is aimed at sensual, passionate and seductive women. The juice contains ylang ylang, freesia
and musk. Crafted in its home town of Lyon, France, all items carry the ‘K’ signature a guarantee of each
piece’s authenticity.

White Patchouli

“The bohemian spirit of patchouli gives it a mysterious power, but has also made it dark and heavy,”
explained the designer. “I wanted to free a patchouli from that cliché and present it in a truly innovative way:
sparkling, sophisticated and clear.”

The floral-infused woods fragrance is described as a classically-inspired reworking of one of perfumery’s


most distinctive scents, historically associated with luxury and opulence. Ford’s version is crafted around the
prized Patchouli Orpur. Other key ingredients include bergamot, white peony, rose, coriander, jasmine, blonde
woods and incense.

The flacon for White Patchouli is a white version of the Tom Ford Black Orchid bottle. It features white
opal glass with 23K gold accents.

Silver Words

The new perfume from Comme des Garçons is a message of peace, love and freedom. It'll be the brand's
new winter launch, in limited edition.

It's called Silver Words and, like all messages in a bottle, it's a message of hope. The bottle has the words
freedom, love and peace engraved in silver in numerous languages, with the aim of sending a global message
to many of the world's cultures.

Seattle's Blackbird shop accepts online bookings, and the price of this coveted perfume will be 95 dollars.

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Balmain Amber Gris

Fragrances like Balmain Ambre Gris and Balmain La Mome are now being relaunched (just a few months
ago they appeared in legendary shops like Colette). And the most interesting part? In their U.S. re-distribu-
tion, their prices will be under 25 euros.

Ambre Gris is an organic animal scent created from the secretions of sperm whales. In theory it doesn't
sound great, but most fragrances contain these secretions. Ambre Gris used to be a fragrance associated with
ostentatiousness and European monarchs.

A few months ago, Guillaume Flavigny y Christophe Decarnin decided to bring back this scent to
make it a contemporary classic. Pink pepper, cinnamon and myrrh are the other ingredients, and it also has flo-
ral notes, all contained in a clear marine-coloured bottle. A dark yet fascinating blend.

Balmain La Mome is also being re-distributed, and is a clear tribute to Edith Piaf, Pierre Balmain's muse.
Roses, strawberries, violets. Warmth and freshness.

Secret Obsession

A while ago, we showed you the ad campaign, described the perfume and revealed that the ad starring Eva
Mendes would be the talk of the fashion world.

Now, the ad campaign's top-notch visual merchandising is causing a stir, and has already been censored in
the U.S. When you see the ad you'll probably agree that we've seen much worse situations on tv. Most impor-
tantly, the ad is sexy and we like the postproduction work. But it's best if you judge it for yourself...

If you can't see it, it means they've taken it off the web.

Emporio Armani Diamonds Intense

Like its predecessor, Emporio Armani Diamonds, which was launched last year, the new scent will be front-
ed by US superstar Beyoncé Knowles.

The Intense juice reinterprets the original edp with notes of Bulgarian Rose Absolute, raspberry nectar,
patchouli and Bourbon Vanilla. The faceted flacon also echoes that of its predecessor, but this time shimmers
with a golden glow, designed to represent a rare yellow diamond.

To support the launch, a new advertising visual has been shot by Jean-Baptiste Mondino. It features
Knowles, clad in an Armani Privé dress, displaying the yellow diamond bottle like a trophy. The tag-line is
“Can you resist?”.

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Fragrance’s & Their Stories 27

McGraw

Singer Tim McGraw unveils his first woody spicy fragrance. Recognized as a multi-faceted artist, Tim
McGraw ‘represents the true meaning of attainable luxury’. His first fragrance, McGraw, is inspired by Tim’s
modern country roots. The singer hopes that this cologne ‘will attract and inspire men of all ages to live their
voice and follow their dream’. McGraw is a woody-spicy fragrance, ‘described as masculine, fresh, sexy,
sophisticated and sensual’.

The bright opening mixes bergamot and freshly grated nutmeg. The woody aromatic heart blends moss and
lavender. The scent finishes with more sensual notes of amber, patchouli and sandalwood blended with a touch
of aged whisky. The rectangular glass bottle is adorned with elements that reference Tim McGraw’s personal-
ity and style, from the sleek silver cap to the black leather like collar, which resembles the brim of his signa-
ture cowboy hat.

Roadster

Masculine design and elegant aromatic fougere. Men’s fragrances from Cartier are rare, so for the occa-
sion, the luxury couture house took its time and gave Mathilde Laurent in charge of the house’s cus-
tom-made scents carte blanche. The result is a dazzlingly mineral, woody mint, ever-so-slightly mellowed
with vanilla. Before becoming the name of a men’s fragrance, Roadster was a watch whose curves inspired the
bottle’s striking, modern design.

Described as a ‘mineral fougere’ that ‘snubs lavender’ (the note traditionally at the heart of the fougere
accord), preferring an over-dosage of mints, the fragrance is warmed up with Cashmere wood and a touch of
vanilla. Designed by: Mathilde Laurent. A streamlined block of glass and metal whose cap evokes the
knob for winding watches. The bottle can stand horizontally or vertically.

Play eau de toilette Intense

A suave oriental woody eau that plays with your senses. For men searching for sensuality and charisma,
Givenchy presents PLAY eau de toilette Intense. You’ll recognize Play’s clever MP3-player shape, but this
time it’s smoky black. While Play is a fresh woody scent, Play Intense is completely different – more oriental,
fuller-bodied. Justin Timberlake is still the face of the fragrance.

While the composition boasts several shared ingredients in common with Play (amyris wood, vetiver, cof-
fee accord), Play Intense is nonetheless very different in olfactory terms. Much less citrussy, this Intense ver-
sion is also warmer and more gourmand. Designed by - Emilie Coppermann & Lucas Sieuzac, in col-
laboration with Françoise Donche. Smoky black, the modern, graphic bottle evokes an MP3 player.
Designed by - Serge Mansau.

Wolfgang Joop

Colour, boldness, charisma. Woflgang Joop is an oriental woody fragrance that offers men his personal fra-

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grance. ‘Giving my personal scent to somebody else that is a very sexy and intimate idea’, says fashion design-
er Wolfgang Joop. This fragrance is his vision, with no compromise on creativity. The bold orange bottle is like
an invitation. ‘It’s very positive. It's about sharing my world, expressing my love of life’, he says. More infor-
mation

A woody oriental fragrance that opens with lavender and orange blossom. It leads to a woody heart of
patchouli and cedar. The drydown blends vetiver, vanilla absolute and musks. Perfumers - Michel Girard
and Louise Turner, Givaudan. A faceted glass bottle with an amber / orange hue and a silver-like cap
engraved with the WJ signet. The designer says he ‘wanted something with a Bauhaus aesthetic, where form
would follow function.’

Guerlain Homme

A refreshing citrus aromatic eau, for the animal barking in every man. Resolutely fresh and energetic,
Guerlain Homme draws its inspiration from a famous cocktail, the mojito. The ad campaign, signed Jean-Paul
Goude shows a ‘primitive’ green-eyed man lapping up water from a source surrounded by wild animals.

A refreshing ear composed around a mojito accord (lime, mint, rum). Bergamot, rhubarb and green tea rein-
force the sensation of freshness. Geranium brings a hint of flowers. The woody drydown blends vetiver and
cedar. Designed at Firmenich, by Thierry Wasser. A thick glass bottled covered front and back with a
gray, metal-effect plaque evoking the hood of a car. The green juice can be seen from the sides. Designed by:
Pininfarina.

Absolutely Irresistible

How to make a woman feel a million dollars?

Treat her to Givenchy's latest fragrance, inspired by brand ambassador Liv Tyler's natural glamour and sex-
iness. It has a heart of Egyptian jasmine, unlike Very Irresistible which has a rose/star anise heart.

With fruity top notes of green mandarin orange, red berries and red pepper, and woody base notes of cedar-
wood, patchouli and amber, Absolutely Irresistible is a sexy, modern scent with a striking (and infinitely
Christmassy) ruby red bottle to match.

Chanel No. 5

Chanel's No 5 scent is the most iconic perfume of all time, according to a survey organised by Superdrug.
Calvin Klein came second and third in the survey with Ck One and Eternity.

No 5 was Coco Chanel's first fragrance. It first hit shelves back in 1921 and has been on sale ever since. It
was Marilyn Monroe's favourite scent and is famously the only thing the lady wore in bed!

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Fragrance’s & Their Stories 29

Tocca Eau De Parfum Collection

The first fragrance collection from this New York beauty brand, Tocca's Eau De Parfum Collection, £48 for
50ml, are ultra elegant and feminine.

Each perfume comes in a pretty vintage-style bottle for a touch of timeless glamour. Choose from three fra-
grances - zesty and uplifting Stella, exotic, sensual Touch or romantic Florence.

Gypsy Water

A sensual oriental woody eau inspired by gupsy glamour. Woody and oriental, Gypsy Water was inspired
by ‘the mysticism of deep, dark forests and the influence of the earth.’ Byredo’s Gypsy Water aims to be ‘a
glamorous imitation of the gypsy lifestyle.’ The brand’s founder, Ben Gorham, is an eclectic Swedish-Indian
artist. At selected points of sale.

A mellow fragrance blending woody and aromatic waves of scent with oriental notes of amber and vanilla.
For him or her. Designed by: Jerôme Epinette, Robertet. The house’s clean, pure cylindrical bottle with
its engraved black cap.

Deseo for Men

Let desire lead you. After Deseo, Jennifer Lopez introduces her first fragrance for men which is a woody
aromatic scent, Deseo for men. The advertisement, shot by Peter Lindbergh, exemplifies the campaign con-
cept: “My desires take hold of me. I want her to want me. She is onto my scent. Let desire lead you.” The Deseo
Man is fresh, sexy, exotic, and romantic. His eau de toilette is a fresh woody aromatic scent.

The scent opens with zesty notes of yuzu and lemon. The mid notes blend guaiacwood, tobacco leaves and
orris. The warm base melts woods, amber and vanilla. Perfumers - Ellen Molner & Jim Krivda,
Givaudan. A black diamond-like bottle, cut with multiple facets.

U for Him

What happens next is up to U. U is a premium woody floral musk masculine scent fragrance created by
Avon in collaboration with French couturier Ungaro. The U man is daring and confident with a cool sophisti-
cation. The fragrance blends an airy crispness that leads to a sophisticated blend of rich woods. The fragrance
is launched with a feminine counterpart, U for her.

The scent opens with notes of green mandarin leaf, ruby red grapefruit and pomegranate. The aromatic-
spicy mid notes mix everlasting flower (immortelle), cardamom and cedarleaf. The drydown is a warm mix of
woods and balsamic notes. The rectangular bottle, in a translucent black glass, is modern and sleek.

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Kenzo Power

A stremlined, graphically designed woody flroal musk flower for men. A men’s fragrance with a stream-
lined aesthetic, Kenzo Power echoes Kenzo Flower, the brand’s best-selling fragrance for women. Indeed, the
two scents share a flower motif on the bottle. But here, the flower is more subtle and discreet, like a water-
mark. This reflects the fragrance, which is also floral, but with an ‘abstract florality’. The shape of the bottle
is reminiscent of a Japanese sake bottle.

The scent of an imaginary flower, neither iris, nor rose, nor orange blossom, nor jasmine, nor freesia nor
violet. Or perhaps it’s a bit of all of these at once. This androgynous, almost solar floral character is counter-
balanced by a heavy dosage of spices and an impression of something aldehyde-like. The woody-balmy base
has a hint of powder. Designed by - Olivier Polge, IFF. The metal flask evokes a bottle of sake and is
graced with a discreet, tulip-like flower. Designed by: Kenya Hara.

1 Million

A woody spicy fragrance or bar of gold. Humor, sensuality, gentleman attitude. Paco Rabanne is betting 1
Million on the return of male seduction. Gold, Paco Rabanne’s material of predilection, has been reinvented
here as a surprising bottle in the shape of a numbered and engraved gold bar. The male model Matt Gordon, a
‘dandy with bad-boy looks,’ is the face of 1 Million.

Hard to categorize, 1 Million is a singular scent blending fresh notes, waves of aromatic herbs and spices
and a juicy, fruity sensation, as well as notes of flowers, warm woods and a soft, leathery signature. Designed
by - Christophe Raynaud, Olivier Pescheux and Michel Girard, Givaudan. An unusual gold-bar-
shaped bottle designed by Noé Duchaufour-Lawrance.

B Spot

Do you know your B Spots? Well according to Benefit we all have them, and its new fragrance, of the same
name, is the perfect scent in which to adorn them. A mix of mango, peony, amber and sandalwood

Simply consult the body map on the perfume's box, which pinpoints the back of the neck, inside of wrist,
behind the knee, bend of elbow and curve of the ankle as the body's most seductive spots, and then give them
an awakening spritz of the scent.

Dior Homme Sport

A fresh and elegant citrus aromatic. The sporting spirit, Dior style. With its invigorating freshness, Dior
Homme Sport sticks to Dior Homme’s streamlined concept, but the fragrance’s ‘voluptuous classicism distin-
guishes it’ from its predecessor. In fact, the 2 essences don’t really have anything in common. While Dior
Homme innovated with a hint of iris for men, Dior Homme Sport’s spicy freshness uses ginger to evoke the
sporting spirit. An eye-catching touch of red illustrates the scent’s athletic nature. Actor Jude Law is the face
of the fragrance.

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Fragrance’s & Their Stories 31

François Demachy, Dior’s perfumer, was aiming for a simple structure composed around ginger. The
spice’s zesty facet was reinforced with citron; its sweeter facet is supported by cedar. A hint of rosemary and
lavender grant an aromatic tonality. You’ll recognize Dior Homme’s streamlined bottle, but the central tube is
black now. The bottle and the packaging both flaunt a touch of red.

December 3, 2008
Serge Noire

A gray oriental woody, form neither here nor there. ‘From the phoenix that mythical bird rising from its
ashes is born a timeless, land-less scent, from neither here nor there,’ Serge Lutens tells us. This ‘gray oriental’
for him or her is like ‘the memory of the wind suggesting a shape,’ ‘a future silhouette.’ This garb of black
cloth (serge is a fabric) is also a play on the designer’s first name.

A ‘gray oriental’ that opens with ethereal notes, then unveils a very camphry impression of patchouli.
Amber, cinnamon, spices and black woods bring warmth. You’ll recognize the refined, rectangular house bot-
tle, graced with a black label.

Sel Marin

Sun, sand and a wave of sea air. English designer James Heeley introduces a woody aromatic fragrance
‘Sel Marin’ (sea salt). A fresh and aquatic woody scent, Sel Marin evokes the summery scent of warm sand and
fresh sea air. It can either be worn by a man - (‘happy-go-lucky ocean going sandboys’, or ‘Kelly Slater’), or
a woman (‘a radiant natural beauty, sun kissed, with bikini’ or ‘Bo Derek’).

A fresh lemon note opens the scent. The heart blends seaweed and sea salt notes. The woody earthy base
mixes cedar, vetiver and birch. Perfume company - APF. The glass bottle is adorned with an anchor draw-
ing.

Amor pour Homme Tentation

A masculine woody spicy alchemy of temptation. Passion, seduction, after Amor pour Homme, the game
isn’t over yet. Cacharel presents Amor pour Homme Tentation. Launched in tandem with the women’s perfume,
this fragrance is ‘a sensual oriental sizzling hot and with not a white more self-restraint than its feminine coun-
terpart ’. More assertively seductive than Amor pour Homme, this is bottled temptation – for those who like to
meet fire with fire.

A woody-spicy-ambry scent opening with a spicy duo of mandarin orange and ginger. The heart blends jas-
mine with cassis. The ‘virile, carnal’ drydown pairs cedar with notes of frankincense. Designed by - Olivier
Cresp and Jacques Cavallier, Firmenich ( based on an idea of Alberto Morillas’s ). The bottle repris-
es the lines of Amor pour homme, but flaunts a pomegranate-red hue.

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Junior Mints

A mint & chocolate oriental fougere fragrance, in the Tootsie Collection. If you’re gourmand and like
Tootsie Roll’s Junior Mints, Demeter has transformed their flavour into fragrance. Demeter’s Junior Mints is
‘a cool, crisp and sensual combination of’ mints and chocolate.

Aromatic notes of peppermint and wild mint fuse under a gourmand chocolate layer. For men or women.
The Demeter signature bottle is adorned with a label that looks like a candy wrap.

Infusion d’Homme

The perfect oriental woody scent for a dandy, an eau with a discreet but definite presence. Inspired by
Infusion d'Iris, which it is very similar to, Infusion d’Homme is an elegantly refined eau de toilette with a dis-
creet but definite presence. The house was aiming for a scent that would be reminiscent of ‘the feeling of slip-
ping on a clean white shirt after a nice, refreshing shower’. Like Infusion d’Iris, the packaging is discreet, lux-
urious and tactile.

Very similar to Infusion d’Iris, it is nevertheless distinguished by a more aldehyde-y, sparkling opening
thanks to mandarin orange and neroli, which ‘exalt the clean and comfortable aspects’. The iris heart veers
towards woods with cedar and vetiver, and the fragrance evolves towards a sweet, lightly oriental trail of ben-
zoin and frankincense. Designed by - Daniela ( Roche ) Andrier, Givaudan. The bottle and packaging
are identical to Infusion d’Iris’s. Only the color is different. Pale green for Infusion d’Iris, here it flaunts a pale
shade of gray, halfway between white and mastic.

Ungaro for Her

Avon's list of designer collaborators just keeps getting better. Following on from partnerships with Cynthia
Rowley and Christian Lacroix, the beauty giant has now teamed up with Emanuel Ungaro to launch a stunning
fragrance.

U by Ungaro for Her is new this week, and is a soft, feminine scent, comprised of blossoming florals, berg-
amot and freesia. Exclusively available through Avon, the fragrance embodies the Parisian chic for which
Ungaro is famed, with its curvy glass bottle and dusty pink shade.

Acqua Azzurra

An aromatic aquatic fragrance inspired by the mysterious Blue Grotto in Capri. If you visit Capri Island,
you may see the special atmosphere of the “Grotta Azzurra” (’Blue Grotto’). If you’re lucky and the weather
is perfect, you could see the sun reverberating on the crystal clear water of the grotto. That’s the idea behind
Aqua Azzurra there in the heart of the Mediterranean at least once in a lifetime every dream may come true.
The fresh fragrance is wrapped with marine and aromatic notes that underline the Mediterranean character of
the scent.

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Fragrance’s & Their Stories 33

The scent opens with hesperidic notes of bergamot and orange blossom. The heart blends floral notes and
ginger. The woody base is freshened up with a marine accord. Perfumer - Mark Buxton, Symrise. The
pure and linear bottle of signature scent Ferré for Men unveils a sky-blue colour that evokes the ‘Blue Grotto’

Oranger Alhamera

A fresh citrus aromatic scent, sunny eau inspired by the gardens of Andalusia. Oranger Alhambra, is an eau
‘heading south’ and dreamt up by Giorgio Armani. A protected little paradise where fountains, smells and light
play off marble mosaics. This him or her creation enlarges the Armani Privé collection, but in a lighter con-
centration, more like a cologne than an eau de parfum. At selected Armani points of sale and department stores.

An opening of sparkling citrus fruit, in which bitter Seville orange introduces petit-grain’s greener scent.
Rosemary and marjoram bestow a ‘rougher, aromatic facet’ on jasmine. Moss and patchouli close the fragrance
with a ‘damp soil’ tonality. The Armani Privé line’s bottle goes smooth and transparent.

Perry Ellis for Men

Elegance, style, sensuality. Perry Ellis’ method of design, he once explained, was to “take traditional ideas
and make them modern woody floral musk.” This was the goal set forth in producing this third generation of
fragrances from Perry Ellis. The advertising features model Nir Lavi ‘in an intense moment of sensuality and
passion filmed at the magical Dead Sea in Israel’.

The scent opens with crisp green apple accord followed with frozen ozone and bergamot. The heart blends
masculine florals such as orange blossom, lavender and violet. The drydown is comprised of amber, black
patchouli and warm woods. Perfumer - Mane. An elegant bottle that blends classic and modern elements :
natural wood cap, woven fabric strap, metal rivet, linen-look carton.

Féerie

You can't help but be enchanted by Van Cleef & Arpels latest perfume. Féerie is the new scent by the lux-
ury jewellery company, and fitting with the brand's heritage, is housed in a bottle fit for the most glamorous of
dressing tables.

A stunning petrol blue orb, the bottle is topped with a slender silver flower, on which the fairy herself perch-
es. The sweet scent inside takes note of violet, mandarin and rose essence, for a feminine, bewitching aroma.

Chembur

Memories of frankincense and of India. A woody spicy fragrance of frankincense and spicy woods,
Chembur by Bryedo evokes India and the waves of ‘spicy frankincense emanating from the temples.’ The
brand’s founder, Ben Gorham, is an eclectic Swedish-Indian artist.

A not overly refined scent of frankincense, resinous woods and spices that also gives off a slightly waxy-

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leathery impression. For him or her. Designed by - Jerôme Epinette, Robertet. The house’s clean, pure
cylindrical bottle with its engraved black cap.

Six Scents

Six rising fashion designers are to launch a collaborative scent project this month to raise awareness and
funds for the charity Designers Against Aids. Six Scents: Series One will feature the fragrance concoctions of
Gareth Pugh, Jeremy Scott, Alexandre Herchcovitch, Bernhard Wilhelm, Cosmic Wonder Light Source and
Preen, with only 2000 of each being produced and a percentage of the net proceeds directly to the charity, which
targets young people in industrialised countries. "It's a struggle between lightness and darkness," said Gareth
Pugh of his design, which includes notes of dill, nutmeg, black tea and white amber.

Green

A singular woody floral musk scent for him and her. Niche brand Byredo is the brainchild of Ben Gorham,
a half-Indian, half-Swedish artist/designer. Green evokes ’the strange scent of the father figure’. Inspired by
the 70s (the perfume is not unlike Grey Flannel (for men) or Anaïs Anaïs (for women), this unisex scent aims
to be like diving into an overdose of green notes.

A green, floral, musky fragrance with just a hint of wood. Petit-grain intertwines with honeysuckle, sage
and violet. Designed by - Jerôme Epinette, Robertet. A spare, streamlined cylindrical bottle with an
engraved black cap.

Li Altarelli

The thrillingly untamed citrus aromatic freshness of a Corsican eau. Independent designer Stéphanie de
Saint Aigan unveils Li Altarelli. It’s a fragrance she describes as a ‘Coriscan eau’ with a ‘crisp, frosty, plant-
based opening’. A ‘sparkling Mediterranean fragrance over a bed of wild immortelle flowers. A refreshing
creation for him or her.

A ‘thrilling eau’ with an opening of citrus and green notes. The aromatic heart is garbed in notes with a
hint of flowers and sea air. The fragrance evolves towards a dry, woody, almost chypre trail of immortelle flow-
ers and patchouli. A streamlined, angular bottle with a white-lacquered metal cap. The label evokes the cover
of a book.

Izod

The next wave in men’s aromatic fougere fragrance. Izod introduces Izod, their first fragrance for men.
Inspired with the cool feeling of frosted air, Izod is a scent ‘that brings to life the adventure, adrenaline & ener-
gy of the Izod lifestyle’.

The fragrance blends fresh citrus notes with warm aromatic notes. The scent is complete with marine notes,
creating a clean, crisp, masculine scent. A chiseled iced blue cube with a transparent cap.

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L’Eau par Kenzo ICE pour Homme

When water turns into ice. L’Eau par Kenzo Ice is a limited-edition summer version of Kenzo’s classic
scent for men. On the package, a boulder is turning into a crystalline material evoking ice. The citrus fragrance
evokes ice too, thanks to a fresh plant-based accord twined with spices and mint.

A zesty opening of Mexican lime and mint refreshed with a plant-based accord. A spicy heart of cardamom,
clove and nutmeg. The fragrance evolves towards a trail of gentle woods. You’ll recognize the original undu-
lating bottle, with a crystalline pattern graphically evoking ice on the packaging.

Look

The scent is described as bold, seductive and captivating. Like Wang’s fashion, it represents a measured
study in texture, colour, silhouette and proportion, according to Coty. The juice opens on notes of mandarin
and watery greens, complemented by lychee and apple. The floral heart features lily, freesia and jasmine, while
the base is a blend of vanilla, skin musk, oak moss and patchouli.

The fragrance flacon is a geometric prism with polished facets, topped with a cut crystal stopper and wand.
The advertising visual features model Anna Selezneva and was shot by Steven Meisel.

Swet Lime & Cedar

More specifically, according to the company, the story of Sweet Lime & Cedar begins in Siam, a land with
a rich culinary heritage where the creative arts from cooking and flower arranging to the blending of fragrances,
were proudly passed from generation to generation.

Inspired by the diverse flavours of Thai cuisine, the exotic scent suitable for both men and women balances
zesty citrus fruits with aromatic leaves, delicate florals, spices and nutty woods. The art of perfume was inte-
gral to this culture; essential oils blended from the natural produce were made into colognes and used to scent
clothes. As the name suggests, sweet lime is a key ingredient, combined with jasmine, ylang ylang, coconut,
Tonka bean, pandanus leaf, tamarind and cardamom.

Insolence

Described as dark and highly sensual, the new juice is composed around notes of violet and iris, leading to
a base of woods and Tonka bean.

The fragrance flacon has also been reworked. The original three half-spheres have been transformed into a
tiered framework of glass and metal. The cap echoes the shape of the main fragrance bottle.

Diamond Dust

Harking back to a by-gone era, Agent Provocateur's latest fragrance offering, Diamond Dust, delivers a

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36 Glen O. Brechbill

heady scent that sets the tone perfectly as we move into the chillier winter months.

Recalling sophisticated 40s glamour, the real diamond particles added to the perfume leave a subtle lumi-
nous glow on the skin, so channel your inner Dita Von Teese and adorn your dressing table with the perfect
scent.

Perry Ellis for Men

Described as a new, upscale classic. A sensual woody juice, Perry Ellis for Men opens with a crisp green
apple accord, followed by a frozen ozone accord and bergamot, for freshness. The heart features masculine flo-
rals such as orange flower, white lavender and rose, complemented by violet and cinnamon. The base is a blend
of amber, black patchouli and warm woods.

The flacon is a heavy glass rectangle, with raised shoulders and linear facets. It sports a woven fabric strap
and is topped with a natural wooden cap. The outer carton features a linen look and is embossed with a silver
stamp. The fragrance is being supported by a TV and print advertising campaign, featuring model Nir Lavi.
The scenic backdrop featured is the Dead Sea in Israel.

Look

Vera Wang is a visual merchandising artist in fact, few brands have achieved so much in so little time.
However, the stigma of her bridal collections (which made her famous) means that her image may not always
be recognised as a high fashion brand.

As you already know, having your own fragrance created with a large group like Coty guarantees an excel-
lent ad campaign, and the chance to publicise your brand in a broader target market. An interesting visual-
merchandising strategy to capture the attention of the target audience.

The perfume is called Look, and marks the brand’s maturity and increasing prominence as a fashion brand.
Its scent reflects desire and energy, two key concepts for Wang. Developed by Firmenich, it’s distributed
by Coty, and has striking mandarin, lychee and golden apple notes. And the heart of the fragrance? Lilac,
strawberries and jasmine, with vanilla and patchouli hints. A youthful yet sophisticated touch with a floral,
fruity scent.

Oh, and we love their ad campaign. The photo was taken by Steven Meisel and is strikingly glamorous,
embodying the perfume and playing with that minimalist feel that is so at home with Vera Wang.

November 30, 2008


Kapsule

We’ve been anxiously awaiting the result of Karl Lagerfeld’s work with the famous perfumery Coty. Now
we finally have Karl’s first perfume in fact there are three of them. They’re called Kapsule, and they’re based

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Fragrance’s & Their Stories 37

on the fashion concept of the ‘Capsule Wardrobe’, a basic wardrobe of garments that match perfectly, like a per-
fect wardrobe.

Based on that idea, the three perfumes ( Light, Floriental and Woody ) can be used separately or can be
mixed to create new fragrances, as they’re designed to be combined. And Karl’s favourite scents? Fresh bread,
vanilla, spices and wood. Karl doesn’t like overpowering fragrances or dominant floral tones.

Karl worked with various perfumists. For Light, he worked with Max Burton. The result is a citrus
fragrance mixed with jasmine and clove, while Floriental, created by Emile Copperman, has striking
scents of violet and black tea leaves. Lastly, Woody was created by Olivier Cresp and, as the name sug-
gests, has a wood scent.

The bottle was designed to place them alongside each other like books in a library, and is by Luz Hermann.
However, it is practically the same as the bottle used for Ame by Ybry, a Parisian perfume from 1925.

The three scents will go on sale in October in the French shops Colette and Mariannaud. After that it will
arrive in the States, and by next year it will be available in the rest of Europe. And the ad campaign? Made
by, and starring, Karl himself. Of course.

Daisy

We wrote about Marc Jacobs' darling Daisy fragrance earlier in the year, but now winter has dawned it's
time to switch from the eau de toilette version to the slightly headier eau de parfum.

Delivered in a sultry black bottle - complete with the now iconic gold daisy stopper - and with a concen-
trated burst of the essential oils which made the original Daisy such a hit, including jasmine, violet and garde-
nia, it's officially the most fashionable fragrance to be wearing this winter.

Chloe

There have been zillions of fragrance launches this year, but none quite so successful as Chloe's. Already
becoming something of a perfume classic, we've yet to find anyone who doesn't like the refreshing peony and
lychee blend.

With Christmas round the corner, start dropping hints and you might be lucky enough to find the 75ml ver-
sion under the tree enough to keep you smelling sweet all the way through 2009!

John Galliano

John Galliano’s long-awaited perfume has finally arrived. Having dabbled in the world of Dyptique scents,
when he created a particular scent that was made into one of the legendary Dyptique aromatic candles, Galliano
has finally launched a perfume that is sure to be loved by his fans.

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Last week it was officially presented in Paris, in his Arrondissement 20 studio. The slogan makes it clear
how long-awaited this perfume was: ‘Le parfum no. 1 de John Galliano’.

The prestigious brand Selective Beauty was responsible for the project you might know them, they also look
after Burberry, Bvlgari, Agent Provocateur scents. The scent is baroque, full of floral and fruity notes, while
its container is reminiscent of a lucky charm with a gothic touch.

But one thing that stands out is the scent’s aldehydes, an organic compound that gives the fragrance an
amazing freshness and boosts the floral notes.

And its inspiration? His backstage moments, his memories, but above all the smell of ironed clothes when
his mother hung out the clothes. The fragrance’s composition was the work of Chrstine Nagel from
Selective Beauty, and the spectacular bottle was designed by Joel Desgrippes.

His studio was decorated to reflect the perfume, full of baroque details, flowers, large trays full of fruit, and
love letters on the tables. It’s as if something had remained imprinted in the studio after a woman’s departure.
It’s the perfume’s key feature, its ability to leave its scent. The 90ml bottle will cost 100 euros.

Monsoon

We love Monsoon for its unique clothing, inspired by cultures from across the world, and we can now enjoy
that same bohemian spirit with its new signature scent - Monsoon Fragrance.

Monsoon's unique ethnic origins play an integral part in this warm, inviting and luxurious fragrance that
features harmonious rhapsodies of neroli and bergamot, infused with Moroccan rose oil for a distinctive fusion.
Base notes of eastern spices along with a hint of warm precious woods and hot amber oils complement under-
tones of Bourgainvillea Petal.

Play

Play, fronted by US singer-songwriter, producer and actor Justin Timberlake, is described as “extremely
modern yet totally timeless”. The fragrance name and its corresponding arrow “Play” symbol is acknowledged
as a universal code in the world of music and images. According to Givenchy, that single icon represents enter-
tainment, curiosity, energy, movement and rhythm.

The Play fragrance is available in two compositions, Play Eau de Toilette and Play Eau de Toilette Intense.
These are described as two scent “links” different interpretations based on a common structure whose patterns
trigger unique waves of emotion in each individual.

The former features notes of bergamot, mandarin and bitter orange, grapefruit, black pepper, amyris wood,
coffee flower, vetiver and patchouli. The latter shares several of these notes, enhanced by other ingredients such
as a pink pepper, labdanum and coffee wood. The Play bottle, inspired by mobile multimedia devices, aims to
embody hi-tech simplicity. Designed by Serge Mansau, it is a slim rectangle with rounded corners. The adver-

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Fragrance’s & Their Stories 39

tising campaign depicts Timberlake in a series of snapshots, as though taken from a day in his life, for exam-
ple, reclining in his private jet or working in a recording studio, all while listening to music.

Pi Neo

Pi Neo, a follow-up to the original Pi, which was launched in 1998.

The scent was inspired by The Matrix film, which starred Keanu Reeves as a character called Neo.
Accordingly, the fragrance concept is modern, hi-tech and futuristic. It aims to represent another dimension of
the person who wears it, and open a door to the world of imagination, cyber-travel and dreams, according to
Givenchy.

Pi Neo is described as a bright, “neo-woody” juice, opening on notes of bergamot and mandarin oranges.
Its heart features elements of cedar and patchouli; vanilla aspects characterise the base. Importantly, the scent’s
structure (or matrix) is composed of three patented “captives”: Toscanol, Safraleine and Cosmone. These three
synthetic notes are said to offer new sensations and to change the sensorial perception of the scent.

The fragrance flacon is a futuristic, pyramidal shape, topped with a silvery chrome cap. The outer carton
features an optical illusion 3-D effect - from a distance it appears to be navy blue; closer inspection reveals it
to be pixellated with dots, for a sci-fi graphics effect. The advertising visual, shot by Sølve Sundsbø, features
a male model emerging from a well of white light.

Wode de Boudicca

After five years of experiments, the UK cult brand Boudicca has surprised us with a fragrance that marks a
milestone in perfume. Maybe it’s the anti-fragrance? It might just be it breaks with all preconceived standards.

Zowie Broach and Brian Kirkby have received international acclaim in fashion, for their originality and the
uniqueness of their products, and it makes sense that their perfume has to live up to all of that.

A point of reference perhaps? Its scent may be anti-natural, but it’s attractive and suggestive of metallic aro-
mas, reminding us of Odeur 53 from Comme des Garçons. The fragrance is called Wode and its name comes
from a plant used by the Brittani tribe in their rituals, its main feature being that everything it touches it dyes
blue.

As you can imagine, this perfume dyes everything it touches. When applied, the experience is unique, as it
leaves the neck and clothes completely blue, its tone becoming darker and darker, until after a few seconds
every trace of colour disappears from the skin and material, leaving just its scent. And the container? Designed
like a paint spray of course. The photos show us a first sample of the tv ad campaign, and we see a woman
enjoying applying the perfume, which disappears from her skin within seconds.

We love the concept, the experience, the idea, and the complicated technical work that went into it. Art or
perfume? The launch is next September.

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Quiksilver

A woody aromatic concentrate of freedon, for men. Quiksilver is the first men’s scent from the surf and
sportswear brand of the same name. An Australian brand, born in 1969, Quiksilver draws its inspiration from
‘the spirit of freedom in surfing’. In its modern bottle, ‘designed for adventure’, the fresh and woody blue juice
uses a fare-trade, organic variety of Australian sandalwood, part of the price of which goes to support the
Aboriginal community.

A fresh, fruity citrus opening. An aromatic heart with a hint of spices and sea breezes. A gently woody,
musky trail. Designed by - Antoine Maisondieu, Givaudan. A bottle chiseled with tail fins and topped
with a black-rubber cap. Both the packaging and the bottle flaunt the Quiksilver logo.

Tom of Finland

A oriental woody fragrant foray into the pictorial, sexual fantasy world of Tom of Finland. After fragrances
with names like Sécrétions Magnifiques, Putain des Palaces (“High-Class Whore”) and Je Suis un Homme, Etat
Libre d’Orange, the fragrance brand that likes to leave the beaten path, continues to explore the concept of
olfactory libertinage with their new fragrance, Tom of Finland. A fragrance that translates into scent the homo-
erotic imagination of Finnish graphic designer Touko Laaksonen (1920-1991), better known as Tom of Finland.
‘Straight or gay, the Tom of Finland man doesn’t have a sexuality, he is sex. Fantasy fits him like the black
leather of his Perfecto motorcycle jacket’.

A sensual blend evoking leather (pyrogenated styrax oil, suede note), the metal of belt buckles and the
woody notes of outdoor ‘festivities’. Vibrant aldehyde notes evoke the freshness of a long, hot shower after a
night of excess. The voluptuously sexual base blends amber, tonka bean, musk and vanilla. Designed by -
Antoine Lie - Givaudan. A streamlined rectangle of glass, in a package flaunting Tom of Finland illustra-
tions.

Sun Men Fresh

The invigorating oriental fougere sensation of sun and sea. Imagine ‘the warm scent of bronzed skin ener-
gized by a cool splash in the sea’. Inspired by Sun Men, Sun Men Fresh expresses a fresher, more outdoorsy
feel. The result is a sexy watery-ambery fragrance that is perfect for summer.

Béatrice Piquet of IFF, who composed the classic Sun Men fragrance, retained the original ingredients,
but shifted their emphasis to bring the fresh facets to the fore. The top note is cool, almost salted. The heart is
elegant and soft with floral notes of plumeria and geranium and spicy cardamom. The sunny dry-down fuses
musks and amber notes. The original frosted glass bottle of Sun Men becomes completely clear to show off the
sea-blue scent inside. The pop orange of the cap and logo injects a note of fun and fashion.

Le Petit Grain ( Sweet Orange )

A refined citrus aromatic and delicate fragrance inspired by the orange tree. Lyn Harris, the house per-

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Fragrance’s & Their Stories 41

fumer for Miller Harris, has come up with a light scent incorporating every element of the orange tree. A tree
known for its generosity, thanks to the profusion of ingredients it brings to perfumery. Petit grain, which is
obtained through distillation of the tree’s twigs and leaves, possesses a sweet note that manages to be green, flo-
ral and fruity all at once. Here, Harris has paired it with the orange tree’s fruit and flowers for a fragrance for
both men and women.

An opening of orange, eau de brouts absolute (an extraction from the leaves), bergamot and angelica. The
heart pairs aromatic herbs and lavender. The close blends petit-grain absolute, neroli, woods and moss. A
sleekly chic square bottle adorned with plant motifs - Miller Harris fragrances’ signature bottle.

Vetiver Babylone

A woody floral musk masculine fragrance for those who want to be connected. Internet 2.0, SMS, iPhone.
For those who love to be connected with others, Liz Claiborne has imagined Curve Connect. The vibrant red
bottle unveils a sweet masculine fragrance.

The fragrance mixes tobacco flower, exotic foreign teas, sandalwood and tonka bean. A red glass cylinder.

Amourage Reflection

Perfect for romantic evenings, Amouage Reflection Eau de Parfum, is warm, sensual and sophisticated.

Musky base notes make for a rich fragrance but the scent is keep gorgeously light with top notes of water
violet, freesia and tropical green leaves. This modern Arabian mixture will add ladylike glamour to your scent
collection.

A perfume of pure luxury and a real treat for the senses - well worth the price tag for those who like their
fragrances to be unique and of the highest quality.

Dirty English

The woody spicy scent of irresistible bad boys all over the world. After their successful first scent for
women, Juicy Couture introduce Dirty English. Pam Skaist Levy and Gela Nash Taylor, the two women behind
the brand imagined a passion-inducing mix of woods, leather, spices and musks. Dirty English is perfect for
bad boys or for sexy men with sense of humor and fashion.

The soft woody spicy leathery scent is described as a ‘mix of peppered mandarin, blue cypress, black
leather, ebony wood, and amber musk’. The glass bottle is adorned with charms and a metal plaque.

Fuel for Life

An off beat aromatic fougere cologne with a sensual freshness. Whether you spray it or splash it, the
cologne dreamt up by Diesel can be used with abandon all over your body. With a touch of humor, the com-

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pany says that this surprising body rub was already a success in 1508, at the time of the great courts of Europe
en 1508. Inspired by the Fuel For Life eau de toilette, the cologne version is not entirely dissimilar, though this
version is more sparkling.

The original eau de toilette’s woody-musky-fougere notes have been freshened up with essences of lemon,
anise and grapefruit. A streamlined cylindrical bottle graced with an illuminated golden “dog tag”.

Notre Flore Eau de Parfums

Inspired by the unique scents of four areas of the Mediterranean, L'Occitane's latest launches, the Notre
Flore Eau de Parfums, £52 each, are just what you need dark wintery days.

Created around the concept that sailors would often catch scents of the lands they were approaching on the
wind, the fragrances are deliciously light and fresh and the bottles are topped with a pretty wind rose.

Choose from Myrtle, a floral scent inspired by Corsica, Iris, a richer fragrance with Iris essential oil from
Tuscany, Cedar, perfumed with atlas cedar and a more masculine scent, or our favourite, Neroli, scented with
Orange Blossom from Tunisia.

Musc Nomade

A sensualwoody floral musk murmur, in the Les Orientalistes collection. Having featured frankincense,
myrrh and amber, Isabelle Doyen and Camille Goutal are extending the charm of their Les
Orientalistes collection with a 4th essence, Musc Nomade, a velvety perfume with a chiaroscuro sensuality.
Dazzled by the refinement of their clientele in Qatar, who anoint their bodies with a blend of musk powder and
essence of rose, Annick Goutal dreamed of ‘capturing the aphrodisiac effects of that captivating ingredi-
ent”. A fragrance for him or her.

Dominated by musks, with practically no top notes, this is a fragrance that murmurs. Muscone, angelica and
ambrette bestow a musky character. Obtained from papyrus, Bombay wood has accents of patchouli and rose.
Balms and white musks close the fragrance. A sleek rectangular bottle graced with golden touches and orien-
tal motifs.

Feu D'Orange Intense

Get some sunshine in your life with L’Occitane’s juicy new fragrance. When we smelt this beauty it seemed
as if long summer days were that little bit closer. The scrumptious unisex scent is inspired by the Sicilian land-
scape and is energetic, rich and zesty yum.

Aqva Pour Homme Marine

A vibrantly aromatic aquatic luminous journey to the heart of the marine world. Inspired by the transpar-
ent color of crystalline waters, this fragrance is Bulgari’s second aquatic voyage, after AQVA pour homme in

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2005. Both creations are fresh and subtle, like a breath of sea air. But where ‘AQVA pour homme’ reflects the
intense mystery of the ocean’s abysses, the notes of AQVA pour homme MARINE unfold progressively, like
the sparkling play of light on the water’s surface.’

A sparkling opening of neroli and grapefruit. At the heart, the Posidonia oceanica (an aquatic plant) note is
reinforced, revealing a transparent, aquatic character. Rosemary blossom grants an aromatic facet. Then white
cedar and mineral amber bring the fragrance to a close. Designed by - Jacques Cavallier, Firmenich.
AQVA’s beach-pebble bottle is garbed in a sea-green hue.

Series S - Energy C - Lemon

A dose of energy with the scent of lemon is a citrus aromatic fragrnace. Pulsing and tart, Lemon is one of
3 fragrances in Comme des Garçons’ Series 8. After a Series 7 christened Sweet, Energy C proposes a vita-
min-packed collection presented in mini-bottles.

A lemon-and-citron opening. A lively, spicy heart. A trail of musks and vetiver. For both him and her. A
mini bottle with a yellow label.

November 15, 2008


Series S - Energy C - Lime

An energy booster with a scnet of lime is citrus and aromatic. Sparklingly energizing, Lime is one of 3 fra-
grances in Comme des Garçons’ Series 8. After a Series 7 christened Sweet, Energy C proposes a vitamin-
packed collection presented in mini-bottles.

A bergamot-and-lime opening. A floral, transparent tea heart. A woody, white amber trail. For both him
and her. A mini bottle with a green label.

Avon Flower

Fashionistas should have their purses at the ready for this fab, floral scent created by top US fashion design-
er Cynthia Rowley. This is a great fragrance for spring with its fresh girlie scent and woody notes. We partic-
ularly love the funky bottle - it will look fab on your dressing table!

Cereus pour Homme

An elegant woody spicy sophisticated collection of fragrances. The Cereus pour Homme fragrance col-
lection was created to embrace the intrinsic qualities of the virtuous man, one who by nature pursues excellence
without an audience. The brand takes its name from the night blooming cereus, a rare plant that produces an
exquisite and fragrant flower once a year, between June and July, and only at night.

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Cereus Pour Homme # 4

Blends citrus with green apple and papyrus.

Cereus Pour Homme # 5

Is a classic Mediterranean fragrance, that is infused with cardamom, fennel, spider orchid, licorice, Haitian
vetiver and a hint of coral amber.

Cereus Pour Homme # 11

Mixes iced anise, gimlet, juniper berry, black pepper, platinum musk and gentle woods.

Cereus Pour Homme # 14

Mingles grapefruit, tarragon, clary sage, amber cognac accord, violet leaves, rosemary, guaiac wood, pre-
cious woods and musks.

L’Eau des Hesperides

A sunny, unisex eau infused with citrus. Energizing and bucolic, L’Eau des Hesperides is a mischievously
fresh eau. ‘Just a bit provocative, you slip into it like sneaking into a forbidden garden’. For him or her, it has
been launched in conjunction with two other eau de colognes. L’Eau des Hesperides is the most energizing of
the three.

An opening of Seville orange, lemon, rosemary and African red thyme. The heart grows more intense with
powerful, peppery mint notes. The trail pairs cedar wood with the solar accents of immortal-flower absolute.
Designed by - Olivier Pescheux, Givaudan. A slender glass bottle adorned with a black-and-white label
printed right onto the glass. Can be splashed on or sprayed on.

Mensonge

Watch out, within one man another may be hiding. Fresh, spicy, woody: Mensonge ( “Lie” ) intends to be
a ‘masculine plural’ fragrance, but singular too, with unusual notes like tea rose, jasmine and celery seed.

An opening of citrus, spiced up with ginger and cardamom. The heart blends in more spices plus tea rose
and jasmine. The fragrance evolves towards a trail of woods and lavender absolute. A slender and minimalist
aluminum flask.

Versace pour Homme

A signature scent, Mediterranean and sensual woody and aromatic. With Versace pour homme, the Italian
house reveals a signature scent presented in a refined, streamlined bottle. This is a fragrance for men who aren’t

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afraid of fashion. For self-confident men with strong personalities.

A citrussy opening shaded with floral notes of neroli and cedar from Diamante (a Calabrian town). An aro-
matic, Mediterranean heart warmed up with cedar wood. A sensual trail of oud wood, mineral amber and tonka
bean. The refined packaging reveals a minimalist bottle adorned with a medusa, Versace’s emblem, in a silver
hue.

Un Jardn Apres La Mousson

A poetic voyage of discovery in an unexpected India. After the Mediterranean and the banks of the Nile,
Hermès invites us to discover the rebirth of a citrus aromatic fragrance Indian nature after the rainy season. For
him or her, Un jardin après la mousson (“A Garden after the Monsoon”) was designed by Hermès’s in-
house perfumer, Jean-Claude Ellena. After the monsoon, he says, ‘the leaves turn green again water
brings out a crisp, cool scent the sense of smell is reborn: alive, clear, wet’.

A spicy, green, damp, citrussy eau that evokes the scent of ginger lemonade, with the tart, peppery smell of
lime. It describes the scent of plants, cool spices, longose blossom and green vetiver. You’ll recognize the
house bottle, but with a blue-toned base. The packaging is garbed in patterns of ‘exuberant flora and mischie-
vous fauna’.

Fleur du Male Cologne

Pleasure, freshness and flowers. Jean Paul Gaultier introduces men to freshness with a sparkling, aromatic
fougere, luminous interpretation of Fleur du Mâle. An eau de cologne that reveals light and misleadingly inno-
cent-seeming orange blossom, perfect for warm weather or all year long.

The original sweet, floral-aromatic fragrance has been refresh with essence of bergamot. Designed by:
Francis Kurkdjian, Takasago. The original fragrance’s white torso has gotten a frosty finish.

L’Honone Eau d’Ete

A summer eau for the city dwellers in search of woody freshness. It’s summertime, and the Yves Saint
Laurent man likes to stroll through the city emptied of its inhabitants. For that man, the couturier has come up
with an icily fresh eau, in striking contrast with summer’s sweltering heat.

A lively opening of grapefruit, ozone and lavender. The spicy-floral heart blends violet, basil blossom and
white pepper. The base pairs patchouli and tonka bean. The glass cylinder with its hexagonal cap is garbed in
a pale blue hue.

Oxbow for Men

The first woody aromatic for men from surf brand Oxbow. For surfers and boarders of all sorts, Oxbow
presents their first scent for men. A wave of energizing freshness with a modern, trendy look. Hawaiian surf-

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ing champion Duane Desoto is the face of the fragrance.

A fragrance with notes of floating wood and warm sand, refreshed with mint, lime, cola, cannabis and maté.
The trail of white musks is a nod to the powder snow that’ so dear to snowboarders. Designed by - Alexis
Dadier, Mane. A blue bottle with a distinctive design, like a cross between a turtle-shell and a travel spray.
Designed by - Thierry Faucon.

Comme Une Evidence Homme

The elegance of a woody floral musk men’s scent with both freshness and attitude. Woody, floral, spicy,
Comme une evidence Homme (“Obviously” for Men) is the men’s version of Comme une evidence, the brand’s
bestseller. The elegantly streamlined bottle shelters a contemporary juice pairing distinction, freshness and
sophistication.

Woody notes of cedar, patchouli, cypress and gaiac wood blend into the freshness of citrus, the sensuality
of spices, and a rosy-geranium floral note that’s both light and chic. Designed by - Antoine Maisondieu.
A minmalist, gray-brown glass bottle with square lines.

Etat Libre D'Orange

Perfumer Antoine Lie (Givaudan) created a woody oriental fragrance. Key notes Lemon, aldehydes,
geranium, pine, galbanum, pepper, saffron, tonka bean, vanilla. Give a talented perfumer carte blanche and
you'll end up with a gem. That's what Etienne de Swardt does with his Etat Libre D'Orange range, using films,
cult novels, comics and art for inspiration.

Here, he's taken the homoerotic, homosexual master draftsman, Tom of Finland, as the starting point.
Perfumer Antoine Lie (who is straight) has dreamt up a fragrance that celebrates masculinity as
smelling as complex as sex, clean as a glacier, rich as saffron, sweaty in a good way, soft, taut and is utterly
wearable by any body (literally, men or women).

From the radiant, vodka-on-the rocks opening through the pine forest of Finland resin to warm leather, this
is a restless fragrance. Its roots are classic but its modernity shows its constant shifting in different directions
always with a twinkle and a come-hither wink. We also love the bottle, with its cheeky reference to a certain
vodka brand and the velvety black cap.

Prada Infusion d'Homme

Perfumer Daniela ( Roche ) Andrier, Givaudan created a floral fragrance. Key notes Mandarin,
orange blossom, galbanum, iris, incense, benzoin, cedar, vetiver. So clever. So wearable. So unisex. So on
the money for trends for men.

Daniela Andrier, who also made Prada's female version, balances floral and resin in a restrained, elegant
fashion. In food terms, it's like the famous tomato consomme at Sydney's Tetsuya's restaurant: sheer, clear and

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Fragrance’s & Their Stories 47

intensely faithful to its raw materials.

Andrier's essence of iris and resin is a radical departure from usual abrasive, astringent, typical macho
smells for men. Instead, she delivers an intimate scent that re-creates fresh clean skin just out of the shower,
albeit with an aromatic aura. It is pearly translucent and, as it happens, smells good on women, too.

Hilfiger by Tommy Hilfiger

Perfumer Olivier Gillotin (Givaudan). Key notes Bergamot, mandarin, pepperwood, jasmine, tea rose,
patchouli, labdanum, tonka bean, papaya. Aromatic is the classic category of men's scents. So it's intriguing
to see what, if anything, a masstige fragrance does with the traditional formula of zesty, spicy and woody. The
answer is: do the same, pleasantly and youthfully.

Hilfiger has the usual brisk, citrus opening but it's tempered with a flirtation with fruitiness. It has some
spiciness but with floral touches. It has underlying warmth with herbal hints and even a little sexy sweat. Best
of all, it is well made.

Along the way, this unattractive purple juice in the cliched bottle makes me think of tender young men and
sporty types who are good sports. This is not a flamboyant fast bowler of a fragrance it is too polite for that
just a good all-rounder that quietly delivers a balanced performance

Splash - Pear

Sweet, gourmand and sunny yellow oriental woody scent, pear is the star of this sweet but suave eau in its
generous format signed Marc Jacobs. For him or her, to splash or spray, this spicy-fruity fragrance has been
launched along with 2 other new creations concocted like a trio of sorbets.

A gourmand yellow pear sorbet. A ripe-pear note garbed with juniper berry and lemon, and evolving
towards a sweetly suave sorbet blending amber, musk and teakwood. Designed by - Honorine Blanc,
Firmenich. The house’s signature bottle, with its sleek silhouette, reveals a yellow-hued juice.

Splash - Basil

A green aromatic fresh basil sorbet. Invigorating, singular, green, basil is the star of this contemporary
cologne in its generous format signed Marc Jacobs. For him or her, to splash or spray, this woody-musky-aro-
matic fragrance has been launched along with 2 other new creations concocted like a trio of sorbets.

A light, sheer cologne blending basil with leafy, floral, woody and musky notes. Designed by - Andrea
Lupo, Takasago. The house’s signature bottle, with its sleek silhouette, reveals a juice with a soft green hue.

Splash - Grapefruit

An orangey-pink citrus aromatic grapefruit sorbet. Invigorating, succulent and orangey-pink, pink grape-

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fruit is the star of this generously sized, citrussy eau signed Marc Jacobs. For him or her, to splash on or spray
on, this fruity-spicy fragrance is being launched in conjunction with 2 other creations designed as a trio of sor-
bets.

A citrussy-fruity eau jazzed up with a twist of ginger and ozone, fruity thanks to the tagette note, evolving
towards a woody-musky trail. Designed by - Andrea Lupo, Takasago. The house’s signature bottle, with
its minimalist silhouette, reveals a juice with an orangey-pink hue.

L’Eau D’Issey Pour Homme

A fresh dream of blue water in an oriental floral bottle. As blue and energizing as an ocean wave, this col-
lectible is garbed in a pattern of water in all its forms, ‘in a figurative, playful and almost naïve visual language’.
Limited edition.

Yuzu and mandarin orange are paired with spicy waves of cardamom and sage over a base of ambry, almost
marine woods. Designed by - Jacques Cavallier, Firmenich. Eau d’Issey pour Homme’s prism bottle is
garbed in rain and waterfall patterns on a blue background. Designed by - Santiago Marotto

Set Sail South Seas for Men

Sail away to a tropical and serene destination. Inspired by the South Seas, Tommy Bahama’s Set Sail South
Seas fragrance duo is a aromatic aquatic refreshing travel collection that is perfect ‘whether you’re on vacation
or staying at home’. To prolong the nautical theme, a soap-on-a-rope is also released.

A clean and refreshing scent, infused with hints of rum and soft woods. Perfumers - Raymond Matts
with Annie Buzantian and Ilias Ermenidis, Firmenich. A dark glass bottle with a sailor’s knot in nat-
ural rope around the cap.

The One for Men

Sophistication and sensuality for today’s oriental hedonists. After the original women’s version of the one,
fashion duo Dolce & Gabbana has unveiled the men’s version of the fragrance. Sensual and sophisticated, it is
intended for a ‘cosmopolitan man who attends to himself and his body’. American actor Matthew
McConaughey, captured by photographer Jean-Baptiste Mondino, is the face of the one for men.

A woody-spicy-oriental scent that is both subtle and warm. A certain fruity, lightly floral softness radiates
from the opening and heart, which then evolve towards an ambry-tobacco structure. At bottle that manages to
be at once sleek, massive and elegant. Girded in brushed brown metal, the rectangular cap seems to be made
of wood.

Altamir 2008

An orange-y oriental woody fragrance for men. Altamir is a footloose scent for men who are enamored of

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the exotic and of faraway lands. The copper-hued juice blends oriental waves of scent with a delicate note of
orange blossom.

A fragrance with oriental and woody notes (amber, sandalwood, patchouli and more) whose originality lies
in the central note of orange blossom, both floral and solar. A glass prism with an incorporated cap, both in
coppery hues.

Six Scents, One Cause

The Six Scents Fragrance Initiative brings together six perfumers and artists to create limited edition fra-
grances fora good cause. The six scents titled Six Scents Series One and curated by Seven New York's Joseph
Quartana are - Gareth Pugh's "Diagonal," Bernhard Willhelm's "Wicken 3000," Preen's "Teen Spirit," Jeremy
Scott's "Illicit Sex," Cosmic Wonder Light Source's "Spirit of the Wood" and Alexandre Herchcovitch's "Urban
Tropicalia."

The scents mix traditionally masculine and feminine fragrances with notes of bergamot, red pepper berries,
magnolia, rose, fig leaves, green grass, sea breeze accord, rhubarb and sandalwood. Profits will got towards
awareness and funding for the Designers Against AIDS' International AIDS Awareness Center set to open in
December in Antwerp, Belgium. There are 2,000 bottles of each scent and each costs $85.

L’Eau de L’Eau 2008

A sunny, unisex oriental spicy eau infused with spices. Spicy and dazzling, L’Eau de l’Eau reinterprets
L’Eau Parisian brand Diptyque’s first fragrance, created in 1968 with a new freshness. For him or her, it has
been launched in conjunction with two other eau de colognes. L’Eau de l’Eau is the spiciest and sweetest of
the three.

A citrus opening that quickly evolves towards a spicier tempo - cinnamon, clove, pink pepper and a few flo-
ral notes like geranium. The sweeter base blends benzoin, patchouli and tonka bean. Designed by - Olivier
Pescheux, Givaudan. A slender glass bottle adorned with a black-and-white label printed right onto the
glass. Can be splashed or sprayed on.

Chrome Legend

An aromataic aquatic fragrance that sets sail for freshness. A few years after its bestselling Chrome,
Azzaro unveils Chrome Legend. A fragrance that sets a course towards a more tactile freshness and a more
contemporary virility. Inspired by the seas and by shipbuilding design, the bottle unveils fresh, fruity, woody
and aquatic notes.

At the opening, spices and aquatic notes are sweetened with apple, orange and a tea/maté note. At the heart,
moss with sea-spray accents blends with musks. At the drydown, cedar and vetiver are warmed up with tonka
bean. Designed by - Christophe Reynaud & Olivier Pescheux, Givaudan. You’ll recognize the
Chrome bottle’s lines. But the rounded curves and the cap are also evocative of the world of boating. Designed

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by - Federico Restrepo.

Ambre 114

An oriental spicy elixir with 114 ingredients. Ambre 114 reveals a spicy oriental fragrance blending 114
different ingredients. Amber’s supporting cast includes nutmeg, rose, patchouli, vanilla and more. A sweet
and exotic scent that the brand’s designer, Gerald Ghislain, describes as a caravanful of scents. A fragrance for
him or her.

A thyme-and-nutmeg opening introduces a woodsy-floral heart, in which the first warm, oriental notes of
amber, vanilla and benzoin are already starting to peek through. A sleek bottle adorned with an orange-hued
side label.

Vintage Edition

A unisex scent oriental & woody with a peace and love look to celebrate 20 years of fragrant creation. In
2008, Kenzo is celebrating 20 years of fragrant creation. For the occasion, the brand is launching a unisex scent
christened Vintage Edition. The violet-hued bottle, with its “Peace & Love” logo, comes in a choice of 4 dif-
ferent packages. The fragrance, with its 70s inspiration, offers to let you ‘wrap yourself in the gentleness of a
trippy alchemy.’

For him or her, Vintage Edition blends mandarin orange, cedar, musks, heliotrope blossom, vanilla and
tonka bean. Designed by - Annick Menardo, Firmenich. A bottle with a Peace & Love logo, in shades
of purple. There’s a choice of four different packages, blending pop or out-and-out hippie-style drawings,
typography and graphics.

October 30, 2008


Incense

Demeter’s oriental woody Incense is warm, inviting and enveloping. It’s a fragrance that is centered on a
core of copal, ‘a type of resin produced by plant or tree secretions, particularly identified with the forms of aro-
matic tree resins used by the cultures of pre-Columbian Mesoamerica’. To create a meditative ambience at
home, Incense also exists in room spray.

An incense fragrance based on copal. For men or women, Incense is based on copal. According to Demeter
‘A fragrance term copal is now also used to describe resinous substances between more viscous and 'gummy'
resins and amber.’ The Demeter signature bottle with a white and orange label..

Agent Provocateur Eau Emotionelle

Like its luxurious lingerie, Agent Provocateur's beauty collection oozes sensuality, and is characterised by
intoxicating, and suitably sumptuous scents.

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My favourite is Eau Emotionelle. A stripped down version of Agent P's seductive signature fragrance, it
takes the original distinctive floral base, and incorporates subtle notes of cape snowbush and pink pepper.

Seductive, and oh-so desirable, this lighter take on AP's eponymous perfume is perfect for spring days.

Monsieur Eau du Matin

A citrus aromatic body spray with a green thrill from the cosmetics collection for men. For Jean-Paul
Gaultier, ‘inside every man sleeps a Monsieur’. Monsieur is also the name of the couturier’s skin care and
make-up range for men. Male model Scott Barnhill is the face of the Monsieur collection, which also includes
a fragrance, Eau du matin. A cheerful splash that extends the invigorating effect of your morning shower. Can
be used as an eau de toilette or a body spray.

A sparkling, spicy and woody scent with notes of bergamot, gaiac wood and petit-grain. The formula is
enriched with essential oils of cedar and citrus. An anise-green juice in a rectangular glass bottle. Like the rest
of the Monsieur collection, a brick pattern that evokes the tiled walls of the Parisian metro is printed in relief
on both the packaging and the bottle.

Allure pour Homme Edition Blanche

When Allure pour Homme revisits an emblematic color at Chanel White. In a designer outfit pairing solar
bronze and polar white, this Edition Blanche ( “White Edition”) of Allure pour Homme is an elegant citrus aro-
matic invigorating cologne recomposed around the enhanced fresh facet and a delicately oriental trail.

Of the 4 original facets of Allure pour Homme (fresh, woody, spicy and oriental), the fresh one wins out
here, carrying the fragrance thanks to lemon and bergamot. Streamlined and much livelier, the scent evolves
towards a trail of tonka bean, sandalwood and a Madagascar vanilla note. Designed by - Jacques Polge.
The rectangular Allure pour Homme is garbed in solar bronze and polar white hues.

Adventure

A distant place, a rush of emotion. A woody spicy fragrance that captures the thrill of adventure. Adventure
is a vibrant scent that explores uncharted territories. This fresh spicy woody composition is ‘inspired by the
world’s great wilderness and raw, masculine emotion’. Ewan McGregor is the face for the fragrance.

The scent opens with citrus and notes of maté leaves and pepper that evoke the ‘freshness of a rainforest’.
The heart blends South American pimiento and black sesame. The base mixes exotic Peruvian cedarwood,
vetiver and musks. Perfumer - Antoine Lie, Givaudan. The glass & metal bottle evokes an adventurer’s
flask. Designer - Alnoor.

Love Eau

Times are tough, people are cutting back and yet now seems to be the time that designers are trotting out

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52 Glen O. Brechbill

the ultra high-end fragrances. Recently Ralph Lauren's Limited-Edition Love Eau de Parfum Amethyst hit the
market, selling for $2,200 at Neiman Marcus and boasting a 47 carat amethyst as a bottle topper. Now here
comes Donatella Versace with her four-figure offering, Gianni Versace Couture, a new fragrance that will retail
for $2,100.

The new fragrance comes in a white leather train case and has notes of bergamot and tangerine with a flo-
ral kick from jasmine, heliotrope and almond blossom and a base that includes tonka bean, patchouli heart and
sandalwood. The scent will be sold in Versace's boutiques, launching in November in Europe and not hitting
the U.S. until December. There will be 100 pieces made to start out with but more will be made if wallets
remain flush through the new year.

Boss Pure

An aromatic aquatic fragrance for men who want to dive into freshness. Hugo Boss’s Boss line is aiming
for freshness with Pure, ‘born of today’s man’s fascination with water’. A fragrance with both aquatic and aro-
matic notes, two facets the Boss line hadn’t explored yet. Set with a shiny metal plaque, the sleek bottle is faith-
ful to the elegant, sophisticated identity of the Boss line’s fragrances for men.

A refreshing fragrance with water notes, sweetened with a sheer floral heart and a green-fig note, evolving
towards a woody-moss drydown. Designed by P&G in collaboration with IFF. A glass rectangle set with
a shiny metal plaque revealing a glacier-blue juice.

Ed Hardy for Men

A tattooed woody floral musk with a Rock n Roll edge. Don Ed Hardy is known as ‘the godfather of mod-
ern tattoo’, for his sophistication, technical brilliance and mesmerizing imagery. With the cooperation of
Christian Audigier, Ed Hardy is also now a brand of jeans, t-shirts and trucker-hats worn by A-list celebs like
Justin Timberlake, Chris Rock, Ashton Kutcher. After the clothes, here comes the fragrance. A woody floral
scent in a tiger tattooed bottle.

The fragrance opens with notes of citrus, clary sage and thuja. The mid-notes blend mint-julep accord and
ozone. The drydown melts ‘sequoia Scent Trek’ and musks. Perfumer - Olivier Gillotin, Givaudan. The
black cylinder-shaped bottle is embelished with an original Ed Hardy tattoo design, a roaring tiger.

Cockpit 2008

A long distance aromatic fougere fragrance exclusively for men who travel. After the success of Jetlag in
2006, Azzaro unveils a second olfactory creation for traveling men, Cockpit. A slightly oriental, fruity-woody-
aromatic scent in a bottle evoking a landing strip at night.

A fruity-spicy opening of citrus, pepper and nashi ( an Asian pear ). A green-floral-aromatic heart of night-
blooming jasmine, geranium and anise. A slightly oriental, woody-tobacco-y-musky base. Designed by -
Fabrice Pellegrin, Mane. The bottle and the package evoke a landing strip by night. Designed by - Federico

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Fragrance’s & Their Stories 53

Restrepo.

Bond Girl 007

With the new Bond film Quantum of Solace about to hit our screens, Avon are launching a 007 fragrance.

Bond Girl 007 is a sexy cocktail of velvety florals, cool freshness and warm woods. Subtle enough for day
but sensual enough for night, it evokes the glamour and confidence of the iconic Bond Girls. New leading lady
Gemma Arterton, who plays Agent Fields in Quantum of Solace, is the face of the fragrance.

All we need now is for Mr BlueTrunks himself to release a scent, so that all our men can smell like Daniel
Craig.

Moon Sparkle for Men

Young, trendy, festive. Escada’s second aromataic aquatic sensual scent for men. Like in 2007 with Sunset
Heat, Escada is launching Moon Sparkle as a his-and-her duo of seasonal scents. Inspired by parties, pleasure
and youth, Moon Sparkle for men is a limited-edition fresh fragrance with aquatic and woodsy notes.

While the 2007 edition for him was very fruity, Moon Sparkle for men blends tart aromatic notes with a
woody-aquatic drydown. A rectangular bottle in shades of blue. The packaging, designed by Japanese illus-
trator Hiroshi Tanabe, shows a represents a young man in sunglasses.

Miroir des Vanites

A woody aromatic effervescent that’s as dar as it is luminous. Miroir des Vanités (“Mirror of Vanities”) is
one of the fragrances in couturier Thierry Mugler’s niche collection, ‘Miroir Miroir’. According to Alexis
Dadier of Mane, the designer, ‘Mugler’s world is populated with new heroes, at once fascinating and mys-
terious powerful and fragile. This fragrance was born of the constant vibration between the pure and the
obscure’.

The most masculine of the fragrances in the Miroir Miroir collection is described as a woody effervescent,
tinted with citrus notes and quinine (a bitter note that you’ll recognize from Schweppes’ Indian Tonic). A glass-
and-metal beveled bottle topped with an asymmetrical cap.

8 88

The scent of gold is a woody floral musk. 8 88 represents an olfactory search for the imaginary scent of
gold. For centuries, gold has had mythical connotations, as a precious symbol of health, wealth and happiness.
But above and beyond the purity, myth and magic, what might gold smell like? The result is a romanticized
gold that blends poetry, luxury and fantasy. And why 8 88? Because 8 is a lucky number around the world,
especially in China. But 8 is also, if you look at it from a different point of view, the infinity symbol. 8 88 is
a fragrance for him or her, find it at selected points of sale.

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54 Glen O. Brechbill

The key ingredient in this ode to gold is ‘Safraleine’, a molecule that evokes saffron, with its lush, leathery
accents. Around that note, the designer wove frankincense, curcuma, patchouli, slightly floral notes, like corian-
der and geranium, and another molecule christened ‘Pepperwood’, with a fluid, lightly spicy-peppery scent.
Designed by - Antoine Lie, Givaudan. The house’s asymmetrical flask bottle dons a suit of gold.

Wode

Perfume is made to be smelled and not seen, right? British design team Boudicca challenges that assertion
with Wode, fragrance that comes in a spray paint-like container and goes on cobalt blue but then fully disap-
pears in a few moments. It's a startling effect. The scent itself has notes of juniper berry, hemlock, tonka bean
and tuberose absolute and is also available in a version without the color change. It sells for £65 in "paint"
form and is only available in the UK currently.

Christian Lacroix Noir

Mystery, elegance. noir, an aromatic fougere fragrance created with French couture fashion designer
Christian Lacroix. Christian Lacroix Noir is a premium fragrance created by Avon in collaboration with
Christian Lacroix and with Inter Parfums. Noir (the French word for black) is a spicy fougère that comes
with a feminine counterpart, Rouge. Like the color black, Christian Lacroix Noir conveys mystery, elegance
and desire.

The fragrance opens with spicy notes of ginger and saffron. The heart blends cardamom and orris. The
woody drydown mixes cedarwood and vetiver. The luxurious grey-black bottle is distinctive of the House of
Christian Lacroix, reflecting a passion for embroidered motifs.

Vetyver Haiti

A woody voyage through fields of Creole vetiver. Vétyver Haïti is a fragrant escape to the Creole island
of Haiti, famous for its fields of vetiver. The woody note, with its rooty accents, is revealed here in a power-
ful, untamed version, sweetened slightly with sparkling citrus notes and gentle floral touches. This men’s fra-
grance and why not for women, too? joins Bois de Filao, Barbier des Isles, Mage d’Orient and Le Rois Santal
in Comptoir Sud Pacifique’s ‘Bosees’ ( woody ) family..

Right from the opening, there’s a powerful note of vetiver, with its rooty, somewhat earthy scent, sweetened
with lemon and bergamot. The heart is gentler and floral, and the fragrance evolves towards a musky dry-down.
A sleek, brushed-aluminum flask, in a streamlined package pairing turquoise and green.

Incense Extreme

An abstract oriental woody, almost cubist interpretation of incense. ‘I have built this fragrance around a
natural C02 extract of Boswellia serrata’ says perfumer Andy Tauer. Uncompromising, almost cubist, the
fragrance ‘captures the roughness of the climate of the semi-desert where Boswellia trees thrive’. For men or
women, Incense Extreme will enchant incense lovers with its smoky, woody and ambery notes.

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Fragrance’s & Their Stories 55

The scent is built around a central cornerstone of Boswellia serrata ( 25% ). It opens with fresh notes of
coriander and petitgrain and lies on a base of dry woods and ambergris. A pared down rectangular bottle. The
label and the packaging feature a picture of red volutes.

The Essence

The first scent from Porsche Design Group will debut this fall. The men's scent "The Essence by Porsche
Design" was developed jointly by the Porsche SE subsidiary producing high-end accessories and Groupe
Clarins' Parfums Azzaro. "It is a name everyone knows; next to 'Porsche' is the word 'design,' which is some-
thing modern and in the l'air du temps," said Gérard Delcour, president of Parfums Azzaro and Porsche Design
Fragrances.

OK. but what does it smell like? One molecule Artical, from International Flavors & Fragrances was the
starting point for the scent's "fresh aromatic woody juice." Azzaro executives envisioned an urban, cultured,
intelligent, sporty, sensual man in the 25-50 age range as the user (that means you, Luxist reader). In addition
to Artical, other top notes are juniper and blueberry. Among heart notes are Russian coriander, black pepper
and Siberian pine, and in the base are notes of fir balsam, patchouli and incense. (I'm sure that clears things up
for you.)

Tom Ford for Men Extreme

A rich oriental woody sophisticated fragrance for connoisseurs. Tom Ford for Men Extreme is an exclusive
limited edition fragrance that surrounds the senses with a radiant, and palpably succulent, rich blend. With its
dark amber chocolate glass and gold plaque, the bottle unveils a rare and luxurious scent that is rooted in the
finest traditions of the perfume maker’s art.

The scent opens with Thai basil, coriander, chamomile, cardamom, cinnamon bark, Persian lemon and cis-
tus. The heart melts black plum, Parma violet, cedarwood Atlas and sandalwood, with a pinch of saffron and
thyme and rich flavours of Brogiotto black fig. The base notes mix rum, Haitian vetiver, caramel, vanilla, black
truffle, fir balsam, leather, amber, ‘patchouli vieux’ and shoyeido incense. The sleek, rounded flask with the
distinctive fluted surface is cast in dark amber-chocolate glass and finished with a gold name plaque, gold cap,
and a thin gold ring at the neck.

Scent 79

A minimalist woody floral musk code name for a duo of uniuq fragrances. Avant-gardist, black, luxurious,
Jil Sander Scent 79 is a fragrance ‘for those who know’. In 1979, Jil Sander released her first women’s and
men’s fragrance. A modern reinterpretation of the original, Scent 79 is a woody leather floral fragrance craft-
ed like Haute Couture clothing.

The scent opens with green-woody notes of angelica root, spiced with incense. Like for Scent 79 woman,
the heart blends floral notes of jasmine and iris. The base note melts leather and woods. Perfumer - Marc
Buxton, Symrise. The black counterpart to Scent 79 woman, whose bottle reinterprets the original bottle

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56 Fragrance’s & Their Stories

designed by Peter Schmidt.

Euphoria Men Intense

An addictively sensual oriental woody masculine voyage. An amber bottle, a lusher juice, Euphoria Men
Intense reveals a darker, warmer and more oriental facet of Euphoria Men. The woody, aromatic theme run-
ning through Euphoria Men is still there, but the fragrance has become more mysterious thanks to notes of oud
wood, myrrh, vetiver and labdanum. A fragrance that will appeal to bold, modern men seeking extreme expe-
riences.

The opening is both green and spicy ( ginger, pepper, basil, sage ), but the bottom notes are noticeable from
the start. Combined with the patchouli, the oud wood brings a darker, more spell-binding tonality, an effect
that’s reinforced by notes of resins and amber. Designed by - Carlos Benaïm, Loc Dong, IFF. The block
of metal and glass with the curved angles has been revisited with a new color code: smoky amber for the juice,
bronze for the packaging. Designed by - Fabien Baron.

Emporio Armani Diamonds

Has been a sales hit and let’s be honest, having Beyoncé as its image was a huge help. For the launch of
the men’s version, Armani knew they needed a young, internationally-recognised, attractive, talented face.
Here’s the new Emporio Armani Diamonds ad campaign with Josh Hartnett.

The official launch will be in August, and its container is in the shape of a square diamond. The perfume
was created by Jacques Cavallier and has outstanding woody tones with bergamot, pepper, cocoa and vetiv-
er notes.

Prada also made the most of the media frenzy for men’s fashion week in Milan, and presented Infusion
D’Homme, the latest creation of prestigious perfumer Daniela Andrier. The best thing about it? Its notes of
Tunisian neroli, iris, cedar and its incense base. Its container brings back the vintage look of old Prada pack-
aging.

Finally, there is Gucci by Gucci for men, one of this season’s fragrances. Without a doubt, Gucci has man-
aged to become a point of reference in men’s fragrances. This time, under the direction of Frida Giannini,
the prestigious perfumery Givaudan has given their usual woody tones a touch of cyprus, bergamot and
violet. The intensity is heightened even more by the tobacco and elemi notes.

The bottle is glass and is finished with a symbol created by Giannini herself. The ad will star James Franco
and will be directed by Jan Wentz. We’ll soon see it but a little bird has told us that James Franco will appear
in true James Franco style.

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Fragrance’s & Their Stories 57

October 15, 2008


Fleurs de Sel

Miller Harris is a British perfume brand that has based its image on the tradition of classic essences. From
the nocturnal essence of flowers to the scent of roots and the aroma of pollen transported by the wind, essences
form an intrinsic part of our world, and that is what has inspired Miller Harris.

The brand aims to find the main natural essences from all over the world, such as iris from Florence, violet
from France, jasmine from Egypt and orange blossom from Tunisia.

Lyn Harris, the brand owner, created Miller Harris in 2000, having qualified in perfumery at Paris’s
most prestigious perfumery schools and then going on to specialise at Robertet, in Grasse. Harris mixed the
essence of French perfume with English tradition, and ended up experimenting with new essences, making her
perfumes true icons that have become quite a luxury in the sector.

Today we bring you Fleurs de Sel, one of her latest fragrances. This new essence has a distinctive sensu-
ality and earth notes, mixed with touches of leather. The aim was to emulate the aromas of the French town of
Batz-Sur-Mer, where Lyn Harris has spent much of her life.

We like this fragrance’s notes of iris and narcissus, and its subtle touches of rose and lavender. And the
prices? Her fragrances normally cost about 150 euros, the cost of exclusivity and the work of a perfumer who
personally develops each one of her aromas. By the way, she has worked with celebrities such as Jane Birkin,
who created her own exclusive perfume with Lyn Harris over a year ago.

Zephr

Today's giveway is a treat for the nose. When I opened the padded mailer sent to me by Neil Morris
Fragrances, I knew I was going to love his scents. There was none of that chemical tang associated with some
scents, just a subtle whiff of light flowers, the sort of olfactory tease that you might catch walking down a street
on a warm spring day, an amuse bouche for the nose. Morris, who is based in Boston, has been designing for
fragrances for private retail for 30 years. Most recently he designed the signature fragrance for Takashimaya
New York, the first U.S. location of the Japanese department store.

He has a passion for fragrances, creating scents that capture a mood or a moment in single spray. Want the
smell of a cafe in Paris, the cool interior of a cathedral redolent with incense, or the scent of a crisp fall day in
New England? You may want to visit the The Vault, a collection of rare Neil Morris fragrances that are only
available online and sell for $125 a bottle. Morris also believes that florals are not the exclusive province of
women, in The Vault you can find scents from his "Flowers for Men" series that includes lilac and gardenia
scents that are beefed up with notes of citrus and wood.

He also creates bespoke fragrances, meeting one on one with a client to discover what he call their "scent
heritage." He asks clients about their most cherished memories, such as, "What is their favorite time of day?"

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58 Glen O. Brechbill

"If you could snap your fingers and be anywhere in the world right now, where would that be?" or "Where did
their fiancé propose?" The details help him create a unique scent from his collection of more than 700 essen-
tial oils. He maintains a record of all his custom scents so clients may re-order with ease or even tweak the
original scent. A one-on-one session starts at $500 and lasts about 90 minutes. Clients receive a two-ounce
bottle of their bespoke parfum customized with their name on it.

Today for you, I have a two-ounce bottle of Zephyr from the Neil Morris Fragrance Signature Collection
for giveaway. The scent was inspired by the relief of a cooling breeze on a hot August day and has top notes
of tangerine and papaya, a heart of honeysuckle and Casablanca lily, notes of white tea, and a base of sandal-
wood, amber and oceanic musk. It's a little fruity but not in that overly faux playful way that some more com-
mercial scents can be. It is supposed to be unisex but it may be a bit on the floral side for some men. Which
brings me to today's giveaway comment starter are there some scents men should not wear? Are florals for
women only? How about unisex fragrances? Let me know your opinion in the comments and one winner will
be picked at random.

Hilfiger

Claimed to be “a classic in every sense”, the fragrance is described as confident, distinctive and playfully
sexy. “This new signature scent reflects the brand’s Classic, American Cool attitude. It was made for the man
who knows what he wants and knows how to get it. He has an inner strength that comes from knowing exact-
ly who he is and what he wants out of life.”

“The combination of notes in Hilfiger make a statement”. “While everything about it is clean, invigorating
and masculine, there is an element of surprise that gives it a clear distinction. The fragrance is a dynamic
fougere that captures the sexy confidence of the Hilfiger man.”

The juice is composed of three key accords: the Drive accord, the Confidence accord and the Sexy accord.
The first features bergamot, mandarin, pink grapefruit, rosemary and papaya. Rich mahogany wood and white
tea rose are key ingredients of the second; while the third includes sandalwood, papaya, Tonka and Cashmere
wood. The fragrance flacon is said to be both modern and vintage in feel because of its simple, strong lines.

Dirty English

Dirty English, Juicy Couture’s fragrance for men. Created with a “bad boy” in mind, Dirty English was
inspired by a review of a Sex Pistols rock music show in London. The spicy, woody fragrance was developed
by Claude Dir, the nose of Givaudan Fragrances.

Top notes comprise sparkling citrus nuances and fresh spices, while middle notes are a mix of dark woods
with a subtle accent of sweetness. Base notes include dark amber, black leather and sensual woods.

Dsquared² She Wood

Wood is the core element underpinning She Wood. The scent is said to share the same qualities as the mas-

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Fragrance’s & Their Stories 59

culine version He Wood virility, strength and drive with a feminine slant.

The clear glass flacon houses the pale pink juice and features a wooden panel of North American walnut
with a pink-gold relief decoration. The She Wood juice, a woody floral, is created by nose Daphne Bugey.
Key ingredients include lemon, jasmine petals, neroli bigarade, violet blossom and leaves, heliotrope, musk,
cedar wood, vetiver and vegetal amber.

Ferré Acqua Azzurra for Men

Ferré Acqua Azzurra for Men is described as an olfactory journey into the ‘Grotto Azzurra’ (Blue Grotto)
in Capri in the heart of the Mediterranean where ‘dazzling sunlight meets cool crystal-clear seawater’.

The flacon in sky blue features a square stopper in an intense shade of azure with silver border and takes a
linear, masculine shape in signature Ferré for Men style. The logo stands out on the bottle in deep blue.
Created by nose Mark Buxton, the juice is a fresh woody with marine notes. Key ingredients include berg-
amot, rosemary, orange blossoms, white rose, violet leaves, ginger, wave accord, gaiac wood and patchouli.

Ma Dame Gaultier

Burberry decided they didn’t want to use Agyness’s services anymore, but her face is in fashion, and Jean
Paul Gaultier knows it, so he decided to use Agyness for the launch of his new perfume Ma Dame.

This week was the official launch of the new perfume, and Gaultier’s boundless imagination created an
event which was the quintessence of the perfume. How? He covered the walls with wine gums, photo booths,
oxygen doses, and tubes of toothpaste filled with shots! And waiters who would fit in better at a kinky party;
A fascinating universe where the stars of the show were the bottles of Ma Dame. The event was held at the
Parisien ‘Boulevard Beaumarchais’ and it was full of Parisian socialites, media from all over the world and
London club-kid friends of Agyness. And the best thing? The karaoke Agyness didn’t let go of the micro-
phone.

And why Agyness? For that masculine touch so loaded with femininity, for that bad-girl look, one which
Gaultier says will be the dominant look for successful women over the next ten years. Of course, many were
speculating about Agyness’s departure from Burberry, and the final conclusion was that Mario Testino didn’t
like Agyness’s image. But looking at the Ma Dame de Gaultier ad and its similarity to the Burberry one, it
might not have gone down well at Burberry that Agyness is the face of another perfume, one which has such a
similar look. We’ll leave you with the new Ma Dame ad campaign.

Ferré Rose Princesse

Described as the ‘undisputed symbol of femininity’, the scent is said to be inspired from a ‘precious and
aristocratic’ hybrid of the tea rose. The flacon takes a linear shape in a soft pastel pink, with a square stopper
with silver border. A floral decor is featured with the logo in a darker shade of pink.

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60 Glen O. Brechbill

The juice, created by Karine Dubreuil, is a floral fruity scent with Princesse (de Monaco) Rose as the
core ingredient. The scent features top notes of sicilian bergamot, spanish sweet orange, mexican lemon, wild
blackberries and green apple; middle notes of wood lilac, pear flowers, rose princesse, damascena rose, white
magnolia and violet leaves; and a dry down of sandalwood, tender musks and palissander wood.

Prada Infusion d’Homme

Inspired by Prada’s second flagship feminine fragrance, Infusion d'Iris, which was launched worldwide last
autumn, Infusion d’Homme is described as an idiosyncratic and subtle scent for the contemporary man.
Refined and discreet, it leaves an understated yet lasting impression, according to Puig.

Infusion d’Homme is claimed to contain ingredients of an “exceptional quality”, such as Iris Pallida from
Florence a key ingredient of its feminine counterpart. Tonally the scent is similar to its predecessor, but with
more accentuated masculine notes, such as neroli, cedar, vetiver, incense and benzoin. The juice is presented
in an elegant, vintage-style flacon reminiscent of Infusion d’Iris. The bottle is adorned with a plaque bearing
the Prada crest designed in 1919 by Miuccia Prada’s grandfather.

The advertising campaign, shot my Steven Meisel, depicts model Rogier Boschaart in a black-and-white
close-up, juxtaposed with an image of the fragrance flacon. The overall effect is designed to convey a series of
contrasts: modernity and tradition, light and dark, and intellect and sensuality.

Onde Fragrance Collection

“I have always wanted to capture the magnetism that you feel in the presence of a sensuous woman,” noted
Armani. “To pay tribute to this mysterious allure, I was inspired to create a trilogy of scents.” Inspired by the
rituals of the Orient, the Onde scents are described as “neo-orientals” that embody an imaginative and intoxi-
cating olfactory journey. Each setting is designed to represent an exotic kingdom.

Onde Mystère was inspired by a fantastical Middle East. A musky oriental, it features notes of amber, ben-
zoin, musk, Moroccan rose buds and vanilla absolute.

India was the inspiration for Onde Vertige. This is a floral oriental composed of frangipani, black liquorice,
jasmine and patchouli.

The art of the geisha was the inspiration for Onde Extase. A woody oriental, the key notes include cedar,
mimosa, pink pepper and narcissus absolute.

One Million

“Gold is the symbol of power, royalty, something profoundly virile,” asserted Rabanne. The 1 Million con-
cept harnesses all those quantities, teamed with seduction, fantasy, desire and bling. The striking 1 Million bot-
tle, designed by trained sculptor Noé Duchaufour-Lawrance, resembles a gold ingot, and is engraved on the
front with the 1 Million logo.

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Fragrance’s & Their Stories 61

The juice a joint effort between Christophe Raynaud, Olivier Pescheux and Michel Girard
opens on fresh notes of grapefruit, mint and blood mandarin, leading to a heart of rose absolute, cinnamon and
spice. The base is described as a velvety harmony of leather, white wood, amber and patchouli.

The black and white advertising campaign features model Matt Gordon, and was shot by (print) Nathaniel
Goldberg (and screen) Paul Gore. Gordon’s persona is that of a well-groomed, virile seducer who gets every-
thing he wants with a click of his fingers.

Lexington Avenue

With Andy Warhol Lexington Avenue, Bond No. 9 returns to Andy Warhol’s origins and celebrates the
mutual sensuality of shoes and eau de parfum. The retro-chic chypre scent takes its inspiration from Warhol’s
roots as a commercial illustrator in the 1950s, a period when Warhol won many commendations and awards to
become one of the most famous and sought-after commercial illustrators in New York City.

Andy Warhol Lexington Avenue features a Warhol-designed mélange of exclamation-point heels and high-
button boots “With fanciful shoes the most directional fashion story in recent years, we found our theme when
we discovered the rich lode of phantasmagorical shoes Warhol created on paper 50 years ahead of their time,”
explained Rahme. “The overall effect is witty and sophisticated. If Andy Warhol was a mirror of his time, he
also reflected the vitality and creativity of his adopted city exactly what Bond No. 9 is about.”

Each fragrance represents a specific downtown, midtown, or uptown locale, or a city-wide sensibility, there-
by scenting the entire island of Manhattan, according to the company.

Lyric Woman

In keeping with the great Arabian tradition of story-telling, Lyric is the second chapter of the collection of
olfactory narratives created for Amouage which began with Jubilation late last year. The Damascene Rose is
the key ingredient around which both fragrances are based.

Lyric Woman is said to emulate the magic, beauty, drama and tonal quality of the lyrical voice of a classi-
cal female opera singer. The juice is a floral oriental that opens on notes of cardamom, cinnamon and ginger,
building to a heart of rose, jasmine and ylang-ylang. The base features sandalwood, frankincense and musk.

Lyric Man

Lyric Man is described as a fusion of modernity and classicism. Chong explained “I used the same notes
as for Lyric Woman but with a more masculine accord that is very Amouage. Both fragrances are my inter-
pretation of the rose.” Lyric Man is a spicy oriental that features bergamot and lime in the top notes; rose
infused with angelica, orange blossom and ginger in the heart notes; and vanilla, musk and frankincense in the
base.

“We are both excited and proud of pushing the boundaries of conventional rose fragrances with the aim of

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62 Glen O. Brechbill

creating a unique scent that really makes a statement and one that is synonymous to the brand itself”. “We have
created a very unusual and unique fragrance by combining the rose with different notes, using only the finest
ingredients, whilst maintaining an accord that evolves with drama and power.” the Lyric bottles are coloured a
deep shade of red, adorned with gun-metal embellishments.

Harajuku Lovers

The concept revolves around the eclectic street style of the Shibuya, Tokyo area of Harajuku and the four
Harajuku Girls, Stefani’s Japanese backing dancers. Harajuku itself has become a byword for the style and atti-
tude of the girls who frequent this area of Tokyo, and their original, eye-catching, 'anything goes' style. The five
different fragrances will each be presented in different Harajuku 'doll' bottles. Each doll has a distinct style and
identity. The names are G, Love, Lil Angel, Music and Baby. G references Gwen; the others her L.A.M.B.
(Love Angel Music Baby) fashion and accessories brand.

Love, created by IFF’s Yves Cassar and Pascal Gaurin, is a sensual floral. The Love doll bottle is
brunette, and wears a striped mini dress and hearts in her hair. Lil Angel, by Givaudan’s Christophe
Raynaud, is a fruity floral. This doll sports a 'classy yet sexy' schoolgirl outfit, topped off with a funky spot-
ted bandana. Music, composed by Firmenich’s Honorine Blanc, is a delicate floral. The Music doll wears
a smocked sailor outfit, lace-up boxing boots, and musical notes in her hair. Baby, by Harry Fremont at
Firmenich, is a powdery musk scent. This doll is clad in a short pink dress and Mary Jane shoes, with bows
in her hair. Last but not least is G, the leader of the pack. A modern gourmand, the juice was created by
Fragrance Resources’ Steve DeMarcado.

RWD Play FFWD

To plug the launch of their new man fragrance RWD PLAY FFWD, embodied by Justin Timberlake,
Givenchy has created an online music competition to find the perfect musical interpretation of its sexy new
scent!

To create your own composition using the sound mixing console with 30 predefined tracks ( guitar, bass,
keyboards, percussions, etc. ). Entries can be submitted via Facebook and MySpace and site visitors will vote
for their favourite tune.

Daily winners receive a RWD Play FFWD eau de toilette, and the overall winner (ends late October 2008)
will win a day in a renowned music studio to record his or her own track.

September 30, 2008


Kapsule

The fragrances Light, Floriental and Woody represent three major olfactory families, and can be mixed and
matched, just as clothes in a capsule wardrobe can. The traditional masculine/feminine demarcation deliber-
ately does not apply. “Everyone has one head, two arms and two legs,” stated Lagerfeld. “Gender does not

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Fragrance’s & Their Stories 63

matter.”

Light, created by Symrise’s Mark Buxton, features notes of bitter orange, jasmine, nutmeg, clove and
musk. Symrise’s Emilie Copperman composed Floriental, which includes ivy, violet and black tea.
Lastly, Woody was the work of Firmenich’s Olivier Cresp. Its key ingredients are cedar, moss and plum.

The three fragrance flacons, designed by Lagerfeld, feature a circle within a square and bear the designer’s
signature. Each is coloured a different shade according to the scent within. Lagerfeld himself features in the
advertising campaign, which depicts him partly concealed by frosted glass, flanked by pack shots of each fra-
grance.

Besotted

The artist formerly known as Jordan has released a second signature scent, Besotted by Katie Price. The
mum-of-three went all out to prove she's a serious businesswoman these days by slipping into some sexy lin-
gerie for the launch. Some things never change.

Absolutely Irrestible

The face of the fragrance will again be actress and company muse Liv Tyler, who features in a visual that
is more glamorous and grown-up than its predecessors, in line with the fragrance’s positioning. The scent fea-
tures a new juice, described as floral, seductive, flamboyant, vibrant and luscious. Jasmine is a key ingredient.

The juice opens on notes of green mandarin orange, red berries and a red pepper accord, leading to the heart
of Egyptian jasmine, orange blossom and heliotrope. The base is a blend of cedar, patchouli and amber. The
fragrance colour-scheme is a bold, sexy red. The trademark twisted flacon is embellished with a modern geo-
metric pattern in silver, directly inspired by Givenchy designer Riccardo Tisci’s couture motif.

The ad campaign features Tyler in a fitted black net dress, with one strap slipped provocatively off her
shoulder. The visual was shot by Liz Collins.

Maria Carey’s Luscious Pink

Luscious Pink aims to give a more intimate look into the singer’s world, and features notes that are femi-
nine, radiant and ethereal, according to the company. “The inspiration for this fragrance is Mariah’s voice and
impressive range,” explained the perfumers, Carlos Benaim and Loc Dong, of International Flavors
& Fragrances. “We wanted to create a floral melody that is as enveloping as Mariah’s voice.”

Luscious Pink opens on sparkling citrus notes, accented with a Bellini Accord, designed to evoke a day in
Capri, Carey’s favourite destination. The floral heart features pink peony, tiare petals and lily of the valley,
while woods and musk characterise the base. The Luscious Pink bottle sports a similar design to that of its pred-
ecessor. The colour scheme blends shades of rose, blue, yellow and white for a rainbow effect, while the cap
takes the form of Carey’s signature butterfly. The outer carton is coloured matte pink.

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Wolfgang Joop

Simply titled Wolfgang Joop, almost every facet of the new fragrance was conceptualised by Joop himself
Speaking to the media from his architect-designed, gallery-like home beside a picturesque lake in Potsdam,
Wolfgang Joop described the idea behind his new signature fragrance "It's very personal. For the first time, I
am signing a fragrance with my full name. Because this is my vision, and there is no creation without convic-
tion. It's very positive. It's about sharing my world, expressing my love of life. It's the idea that, if I love to
wear this fragrance, then other men will love to wear it too."

"It's my world in a bottle - colourful, charismatic, addictive and stylish," he added. "A woody oriental fus-
ing my favourite scents familiar lavender, euphoric patchouli, ambiguous tonka bean, elegant vetiver into a fra-
grance that's pure compulsion."

The juice, concocted by Michel Girard and Louise Turner of the Swiss perfume house
Givaudan, also includes "daring" ingredients you would not expect to find in a men's fragrance, such as tan-
gerine, clary sage, lavender and orange blossom. In addition, there are notes of cedarwood, coriander seed, ben-
zoin and patchouli leaves. Vetiver is used to express masculinity, combined with tonka bean, vanilla absolute,
sandalwood and musk.

Marketing promotions will span print ads, sampling, POS activities, airport promotions, and domestic out-
door advertising.

Bond Girl 007

New Bond girl Gemma Arterton will be the ambassador of the movie franchise's first ever fragrance, being
produced in conjunction with Avon. Bond Girl 007 will be launched globally this October, and is the first time
that the Bond brand has teamed up with a beauty company to create a signature fragrance.

Arterton, who plays Agent Fields in the new Bond instalment Quantum of Solace, will star in a print and
advertising campaign for the perfume, with the first stunning image seen here. The actress commented on her
new role, 'I'm thrilled to be working with two such iconic and established brands. The Bond Girl 007 fragrance
embodies everything a Bond Girl represents intelligence, sexiness and confidence.'

Taking inspiration from the legacy of Bond's sophisticated line-up of women, the fragrance is described as
a 'sexy cocktail of velvety florals, cool freshness and warm woods.'

Jil Sander Style Pastels

The new fragrances are described as olfactory variations that elegantly reinterpret the original composition.
As the Pastels name suggests, the colour-scheme comprises three key shades: Blush Pink, Tender Green and
Soft Yellow. The three new juices were created by Bernard Ellena, the nose behind the original Jil
Sander Style, in conjunction with Symrise’s Lucas Sieuzac.

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Fragrance’s & Their Stories 65

Blush Pink is a woody floral with powdery notes, constructed around neroli, violet, heliotrope and amber.
Tender Green is a green floral, featuring notes of green tea, bitter orange and jasmine sambac. Soft Yellow
heightens the oriental facet of the original, with ingredients such as bitter orange, yellow freesia, orange blos-
som, woody vanilla and amber. The fragrance flacons echo that of their predecessor, with the same pared-down,
minimalist shape, this time coloured pale pink, green or yellow to match the fragrance name, and lacquered with
a shiny vinyl varnish.

Ma Dame

The scent aims to celebrate today’s emancipated woman, as personified by muse Deyn, whose androgynous
blonde crop and general all-round look embodies what Gaultier calls “style garçonne”. True to the Gaultier
ethos, Ma Dame is being positioned as a fragrance for edgy rule-breakers, who overturn established codes and
reinvent fashion, unfettered by social and aesthetic taboos.

The fragrance name itself is a play on words. “Ma Dame is not a Madame,” declared the designer (in the
sense of a brothel-keeper or bourgeois lady). “She is my muse. She amuses me.” The juice was created by
Francis Kurkdjian. It features acidic orange, rose velvet, grenadine, musk and cedar. “Ma Dame’s signa-
ture is short and sharp,” he noted. “There is a great deal of strength and a great deal of softness in this fra-
grance.”

The fragrance flacon is a solid slab of glass, with a black collar adorning the neck. Displayed on the front
is the iconic bust motif made famous by Gaultier’s ground-breaking Classique feminine fragrance. The ad
campaign, shot by Jean-Baptiste Mondino, will run on TV, film and internet. The print campaign includes a
still of Deyn and Gaultier together.

Unlimited Fuel for Life

Said to be “resolutely feminine, utterly effervescent and undeniably sensual.” The era that inspired the scent
is the Roaring Twenties, described by L’Oréal as a golden age that evoked the emancipation of women. The
juice, created by a trio of noses Harry Frémont, Jacques Cavallier and Olivier Cresp features cit-
rus notes of Calabrian lemon and mandarin, complemented by pear, guava, liquorice, violet, aloe, sambac jas-
mine, lily and sandalwood.

The smoked-quartz fragrance flacon is adorned with a net woven from brown and golden threads, and is
hung with a gold-coloured sautoir chain. The outer carton, also gold, is designed to evoke old-fashioned jew-
ellery boxes, pillboxes and compacts. The advertising campaign was shot by Ellen Von Unwerth, and features
three different visuals which aim to represent a “kaleidoscope of experiences”, according to L’Oréal.

Covet Pure Bloom

The new scent is a floral fragrance with an amethyst colour-scheme. Covet Pure Bloom opens on notes of
plum, mandarin and coconut water, leading to a heart of tuberose, royal Indonesian pikake and jasmine. These
build towards a base that features amber, musk, orris and sandalwood.

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66 Glen O. Brechbill

The flacon is a reworked version of the original, in a regal shade of purple, with a gold-tone rope choker
around the neck. A multifaceted ring in a smoky shade of amethyst sits over the cap.

Diamonds for Men

The Diamonds for Men concept is described as magnetic, charismatic, hard to resist and made to shine. The
juice is a woody gourmand aromatic. The top notes feature an Italian citrus-bergamot accord, enlivened with
a burst of Szechuan pepper. Cedar and cocoa bean form the heart, while the base includes gaiac woods and
vetiver. The fragrance flacon aims to evoke the sense of a solid diamond, with recessed facets along the side
and an integrated shiny metal spray cap.

Hartnett was chosen as the fragrance face, as he was deemed to epitomise the key qualities of the scent. His
screen repertoire includes Pearl Harbour, The Black Dahlia and 30 Days of Night. “I have long admired Josh
Hartnett, who represents one of the most talented actors of his generation.” “Both on and off screen he has a
charm and charisma that is magnetic. His individuality, allure and nonchalant way of being are all qualities
which inspired me in the creation of this new fragrance.”

Notorious

Described as a “daring new fragrance of timeless intrigue and boundless desire”, Notorious was inspired by
the sexy, mysterious, self-possessed women of the golden age of film glamour, such as Ingrid Bergman, Lauren
Bacall and Faye Dunaway. The face of the fragrance is French actress Laetitia Casta, who will appear in
Michael Thompson’s ad campaign from this autumn.

The Notorious juice is a sparkling, spiced oriental, said to be provocative and commanding. It opens on
notes of blackcurrant, pink peppercorn and Italian bergamot, leading to a floral heart of carnations and peonies,
offset by chocolate cosmos a decadent, chocolate-scented burgundy flower exclusive to Ralph Lauren
Fragrances. The drydown features vanilla, orris and patchouli musk.

The fragrance flacon is art deco-inspired and “architecturally balanced”, with classic detailing designed to
evoke a piece of art or timeless accessory. The cap is square with a black platform, inscribed with the gold RL
signature.

L’Eau d’Issey

The new version takes on the “drop” theme of last year’s limited edition, called “Une Goutte sur un Pétale”
( A Drop on a Petal ). It features the same juice as the 2007 scent, itself a reinterpretation of the original L’Eau
d’Issey, thanks to “guest notes” introduced by Firmenich’s Alberto Morillas.

The fragrance flacon is an opaline glass. The outer carton is encircled with multiple perforations that offer
glimpses of the bottle inside.

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The Essence of Porsche Design

Aimed at style-conscious men aged from 35 to 55, The Essence bottle is made from blue frosted glass with
black brushed metal details and was designed by the Porsche Design team, based at their studio in Zell am See
in Austria. The linear bottle has no lid or cap, allowing the user to simply push a button to release the juice.

The juice, created by IFF, is described as fresh, aromatic and woody with "blizzard and tundra" accords
which play on the theme of cold and warm at the same time.

Animal Magic

The fragrance acknowledges the “animal instinct” every man harbours, according to the company.
However, Guerlain is anxious to point out that its target market is no “hairy, lantern-jawed beast”, but a male
who has razor-sharp reflexes, smooth moves, natural flair and an “undeniable aura of masculinity”. This posi-
tioning is perfectly illustrated by the TV advertising campaign (devised by Jean-Paul Goude, who also shot the
print ad), which features the green-eyed Brazilian model Renne Castrucci completely at ease in a jungle setting.

The juice, created by Thierry Wasser and Sylvaine Delacourte, is said to have been composed in
three parallel phases, as opposed to the traditional scent pyramid. Consequently, in the middle, beginning and
end of the composition is a mojito accord of sweet lime, mint, rum and rhubarb. The second accord features
floral-citrus notes of bergamot, green tea and pelargonium. The third phase combines cedar, vetiver and green
rhubarb, to echo the initial freshness.

The fragrance flacon is a solid glass bottle, swathed in a metallic sheath, reminiscent of a hip flask. A sub-
tle relief element calls to mind the bonnet of a luxury car understandable given the fact it was created in col-
laboration with the Pininfarina automobile design studio.

Grant Silver

Lund summed up the fragrance consumer as a thirty-something (mentally), active, ambitious, sociable man,
who aspires to the values the Gant brand stands for, travels a lot, is very techno-savvy and is interested in lux-
ury and looking good. “It is very important in the fragrance world to be aspirational, to make people dream,“
she declared. “Fragrance is all about emotion.

“In 2007 we faced 850 new fragrance launches, so it’s an extremely competitive market,” Lund added.
“You have to be very focused on what you’re doing and very succinct in your communication, to make your
brand stand out. So for us, it’s a huge asset to be working with a brand like Gant, because they are very clear
about what their values are.”

And Arden is making it very clear that Gant Silver is a deliberate move upmarket, with price points that
reflect that. “It is the most sophisticated, luxurious Gant fragrance yet,” Lund confirmed. “We feel that Silver
is a very fitting name. “We also spent a lot of time getting the media communication right,” she added. “Things
are changing at Gant and we need to make sure our fragrance reflects the way the fashion is evolving.”

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68 Glen O. Brechbill

The Gant Silver juice was created by Firmenich’s Richard Herpin. It opens on citrus top notes of bergamot,
lime and basil, leading to a heart of lavender, cardamom, thyme and neroli. The base is a blend of cashmere
woods, patchouli, Tonka beans and amber. The objective, according to Herpin, was to choose ingredients
“that would strike the right balance between the crispness of the outdoors and the mysterious yet elegant nature
of the Gant man.” The Gant Silver flacon, designed in-house by Gina Rokose, comprises a sleek, midnight blue
glass bottle, partially sheathed within a brushed silver metallic shell and cap.

Scarlet Red

The fragrance concept centres on the scarlet red colour, said to signify intensity, passion and energy.

Created by perfumer Guillaume Flavigny, Scarlet Rain contains top notes of redcurrant and blood
orange, while the heart is an intense floral blend of the rare red orchid, rose and cyclamen.

The red orchid is said to be a new ingredient in perfumery and an exclusive of Givaudan, the company
where Flavigny develops his fragrances. The oriental base note is made up of amber, musk and the original and
curative benzoin from Sumatra.

The scarlet-dyed bottle is curved and is topped by a red glass cap encircled by a silver ring.

September 15, 2008


Magnifique

The scent is described as an exceptional new fragrance that “reinvents the art of Haute Parfumery”. It is
said to draw on Lancôme’s heritage, while being firmly rooted in contemporary culture. The Magnifique
colour-scheme centres around an intense, ruby red, designed to represent passion and femininity. The faceted
flacon, in graduated shades of scarlet, sports a mirrored crystal ring and a crystalline stopper. The dip tube is
virtually invisible.

The Magnifique juice, a spicy, woody floral, was created by Olivier Cresp and Jacques Cavallier.
Key ingredients include saffron, Mai de Grasse rose absolute, Bulgarian rose essence, Sambac jasmine, nagar-
mota essence, vetiver and sandalwood.

Secret Obsession

US. Sex sells. Obsession does too. Put them together, in olfactory terms, and the result is a scent with suc-
cess stamped all over it. As its name, and fragrance heritage implies, the Secret Obsession concept revolves
around sex, desire and controversy. These qualities are brought together perfectly in the steamy advertising
campaign fronted by actress Eva Mendes, which has already run into problems with the US network censors.

“Nothing has changed. We are thrilled to share with you this new sophisticated and intoxicating fra-
grance…which has brought the brand full circle.” But, Coty insists, this is no mere flanker to the original

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Fragrance’s & Their Stories 69

Obsession, created over 20 years ago. “The brief to me was, we want to reinvent Obsession,” empha-
sised the nose Anne Gottlieb. “This is not a flanker. We are looking to explore new territory with the brand,
with the image, the communication and not least the juice.”

“We really believe that we have found something that speaks particularly to women. There would need to
be a lot more work on our part, or perhaps something that inspires us within this launch, to think there might
be a facet of the Secret Obsession brand that speaks to men. And while it could be there, we haven’t found it
yet.”

The nose behind the fragrance, Anne Gottlieb, describes the Secret Obsession juice as dark, lickable
and yummy. “It makes you want to be near someone wearing it,” she claims. “This is a special occasion fra-
grance that you would wear when you want to be noticed.” Gottlieb believes that more and more women are
going back to having a wardrobe of fragrances that they select according to each occasion. “In the past 10 years,
companies have developed scents that they think should be worn all the time,” she maintains. “Women are
resisting.

“With Secret Obsession we have tried to create something on the dark side, that would be slightly polaris-
ing but commercial at the same time. Even at the start we had an image of bare skin and richness.” Gottlieb
believes that with the right ingredients, fragrance can easily be addictive. “By that I mean, once you smell it,
you want to keep smelling it, and each time you smell it, you notice something different,” she remarks.
“Sometimes it’s the fruits, other times the woods.” Gottlieb also maintains that certain notes, like certain food
stuffs, have unmistakeable innate qualities. “If a company wants something that’s playful or sparkling, a per-
fumer will know right away what sort of notes to use to provoke those feelings,” she explains, adding:
“Perfumers have told me I’m very good to work with, because I don’t tell them what notes to use. Instead I tell
them what feelings I want the fragrance to provoke, and they take it from there.”

It only gets tricky, says Gottlieb, when she doesn’t know enough about a project to be able to translate it
olfactorily. “When I have enough information to go on, I am never afraid I won’t deliver,” she comments. “But
if the people who hire me are confused, it’s hard for me to satisfy them because they don’t know what they
want.” Fragrance Facts Top notes - plum, mace, rose de damas. Middle notes - jasmine, orange flower,
tuberose. Base notes - cashmere woods, burnt amber, vanilla, sandalwood.

Custo Dalmau

The first feminine fragrance from Custo Dalmau, called Custo Barcelona, was unveiled at the Spanish
designer. Dalmau commented, “It has been a very gratifying experience to transmit the Custo language into a
fragrance. It has been very interesting because it has been a creative work in a completely different field to the
one we are used to working in”.

Couture

Describing the scent as an “evening gown, night-time” fragrance. “It’s…made for seduction, in the style of
the dresses I design. They are meant to produce an effect. They make you want to know about the woman who

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70 Glen O. Brechbill

wears them. I hope you love it; I know I do.” “Azzaro Couture was very important for Loris,” she confirmed.
“It was one of his favourite perfumes…and he often talked to me about it. He wanted to tailor it to today’s tastes.
I decided to approach this classic with respect for the roots of the name and its Couture tradition as an homage
to him. “I updated this fragrance the way I used to update the dresses designed by Loris, as a guardian of this
distinctive signature. We have reworked it to make it more current but keeping the spirit, as I do with the
clothes.”

The original Azzaro Couture fragrance, a floral-chypre, was created by nose Maurice Thiboud in 1974. The
reworked juice, the work of Givaudan’s Aurélien Guichard, is a little more floral, and a little less heavy,
in a way that aims to maintain the identity of its predecessor, but in a more contemporary way. “Several of the
original components have disappeared from the perfume scene,” noted Guichard. “We dispensed with its some-
what aldehydic opening and purified its olfactive structure. The new, more linear Azzaro Couture has gained
a supple, iridescent, luminous and contemporary side.”

The updated juice is composed of five absolutes, a rarity in contemporary perfumery given the costs
involved. These absolutes are mimosa, rose de mai, iris, ambrette seed, and galbanum. The original Azzaro
Couture bottle ring/bottle drop flacon which was inspired by a Salvador Dali painting has also been reworked.
Most notably, the colour-scheme has been changed from black to white, in line with Seward’s predilection for
white evening wear.

Love

Ralph Lauren is betting that some people will be willing to pay over $4,000 for a bottle of perfume this hol-
iday season. His "super premium" perfume titled simply "Love" will be launched at Harrods in October. The
fragrance will come in a gold-plated bottle and wlll be aimed at luxury consumers over the age of 25. I haven't
been able to find out any details on what it actually smells like yet.

ckIN2U

In July, the ck IN2U franchise will be revitalised with its first limited-edition, ck IN2U POP. They are
described as fun, spontaneous and uninhibited ideal for a night out.

ck IN2U POP for her is a creamy, citrus floral juice, containing notes of papaya, lime zest, blackberry, plum
blossom, vanilla and woods. Its male counterpart is described as fresh, warm and woody, with top notes of
mint, lemon and cucumber, leading to a heart of neroli, cardamom and violet, atop a base of patchouli and vetiv-
er.

Pure White Linen White Breeze

The reworked juice incorporates original elements from both White Linen and Pure White Linen, comple-
mented by new citrus ingredients and airier florals. “White Linen has always epitomised casual elegance and
the relaxation and happiness we feel in the spring and summer,” explained Karyn Khoury, Senior Vice
President of Fragrance Development Worldwide for the Estée Lauder Companies.

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Fragrance’s & Their Stories 71

“Pure White Linen Light Breeze takes this mood one step further by having even more of a focus on the
environment of the calming Mediterranean seascape. It is a sunnier, more transparent and even more tranquil
scent.” The flacon is the same shape as the original Pure White Linen bottle, but this time coloured a celadon
green, with the emblematic sea shell also transformed into a green conch.

The print ads feature actress and Estée Lauder spokesmodel Gwyneth Paltrow wearing a chic white linen
sun dress by See by Chlóe, revelling in the sun and surroundings reminiscent of a luxurious Mediterranean sea-
side resort. The tagline is “Some days you relive forever”.

Tuscan Soul

According to the company, Tuscan Soul is a “lifestyle project” dedicated to men and women, that will blaze
the trail for a whole new universe that includes a home collection and spa products. Tuscan Soul is designed
to express the unique association between Tuscany and the Salvatore Ferragamo group.

Created by Pierre Bourdon of Fragrance Resources, the juice a citrus woody floral features a selec-
tion of Italian ingredients, including Calabrian bergamot and other Sicilian citrus fruits. “It embodies our whole
heritage, and represents our DNA in a bottle.”

The flacon harnesses the signature Ferragamo design codes, blending together a series of contrasts: for
example, the flacon is square at the base, but circular at the top; frosted at the bottom, but clear at the crown.
The print advertising visual was shot by Mario Testino. The launch will also be supported by a TV ad cam-
paign, shot by Zoe Cassavetes (daughter of John Cassavetes and Geena Rowlands).

Roadster

Perfumer Mathilde Laurent has created a couple of new fragrances for women in the past couple
of years and now turns her hand to the first men's fragrance for the jeweler in nearly a decade. Roadster is
inspired by Cartier's Roadster watch. The cap resembles the Roadster's watch crown and the bottle is meant to
be laid on it's side, evoking the look if a car tailight. The fragrance has notes of bergamot, mint, patchouli and
vanilla and will be sold in Cartier boutiques and Bloomingdale's stores

Dream of Water

For 2008, designer Santiago Marotto has created a “rêve d’eau” (dream of water) motif, described as a fan-
tastic journey between the skies and the seas. “I wanted to evoke the cycles that water goes through, and to
show it in all its forms: rain, vapour, liquid water as a ‘living’ thing,” he explained. “At the same time I want-
ed to capture its light, airy freshness in a figurative, light-hearted, nearly naïve mode of expression.”

Accordingly, both L’Eau d’Issey Eau de Toilette pour l’Eté and L’Eau d’Issey pour Homme Eau de Toilette
l’Eté are presented in a midsummer sky-blue bottle, adorned with delicate graphics screen-printed in white. The
outer carton is a frosted white case. Both juices have also been updated for summer by nose Jacques
Cavallier.

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Musc Botanique

The demure floral woody musk sexuality of botaany. Musc Botanique by L.A. brand Strange Invisible
Perfumes contains organic aromatic molecules that closely resemble the ones found in musk. Ideal for both
sexes, the ‘clean yet carnal’ fragrance has a crisp character that develops warmth upon the skin. The scent is
decribed as ‘lucid, alchemical and erotic’.

The unisex fragrance mixes botanical musk with Egyptian geranium, frankincense and white amber.
Parfum a rectangular glass bottle that resembles an antique flask; edp a cylinder glass bottle.

August 31, 2008


Peony by Rolls Royce

Not many cars come with their own fragrance. The Peony is a bespoke Rolls-Royce Phantom designed for
United Arab Emirates customers. It has a two-tone exterior of Pearl Blue with a contrasting Moonstone Pearl
Blue and Seashell interior. The Peony is named after the peony flower and the peony leaf motif, in Oriental
blue and yellow, is used throughout the car and used as an exterior logo and on the interior wood trim inlay and
door capping. The tread plates use the logo and the words "Peony motif, exclusive Bespoke Phantom". The
Peony fragrance has been created to match the car by Emirati perfumery HIND's Mohamed Hilal. A silver bot-
tle comes with the car. Autoblog has shot of the peony motif interior.

The $400,000 Rolls-Royce Phantom is a big hit in the Gulf. Arabian Business reports that demand is so
high that Rolls-Royce is already booked into next year and the cars haven't even officially arrived their yet.

Tuscan Soul

An elegant citrus Italian escapade. Tuscan Soul expresses an exclusive Ferragamo lifestyle for both men
and women. The delicate and fresh fragrance conjures up the heart and soul of Tuscany, enhancing the inex-
tricable link between Salvatore Ferragamo and Tuscany.

The fragrance opens with fresh notes of bergamot and petit Grain (citrus leaves). The delicate heart blends
orange blossom and magnolia. The dry-down of iris and fig tree conveys a sensation of tactile softness. The
elegant flacon is squared off at the base, and extends upward into a rounded column, in a masculine-feminine
expression.

True Religion for Women

Fresh, fruity, floral, fashionable. Fashion brand True Religion unveils its first feminine fragrance. A clean
and fresh scent, True Religion for women mixes fresh floral, sparkling fruity notes and soft woods in a vintage
inspired bottle.

The scent mixes sparkling fruits, floral notes, pear blossom and ‘warm woodsand skin-like musks’. The

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Fragrance’s & Their Stories 73

rounded bottle is adorned with a faceted glass jewel and a vintage-inspired metal cap.

Inspire

A floral - orange tuberose fragrance to be inspired, be sexy and reinvent oneself. Christina Aguilera’s fra-
grance Inspire has been created to bring a little of her self-assured confidence and sexiness to every woman’s
life. A white floral composition with tuberose and gardenia, Inspire ‘is a fragrance that’s classic and enduring
sweetly feminine but with a vibrant freesia top note that, although small and delicate, is powerful enough to fill
the room, just like Christina herself.’

The fragrance is a white floral twisted with colorful fruit notes. Tuberose meets orange blossom, mango,
sandalwood and musks. The classical pear-shaped bottle unveils a pink fragrance. The metal disc cap is
adorned with red stones.

Essenza del Tempo

An eau de unisex toilette that allows itself the luxury of time. Essenza del Tempo is dedicated to today’s
greatest luxury time. This unisex fragrance is inspired by “slow philosophy authenticity, high quality ingredi-
ents, generosity and a desire to share and partake of simple pleasures”.

The scent opens with bergamot and a luminous amber-ambrette accord. The heart is a floral mix of iris and
sunlit petals. The warm woody base blends cedar, coffee and balsamic notes. The elegant bottle evokes the
company's heritage. It is decorated with a leather strap.

Samsung Lavender

Samsung have created a new concept of phone. Blackberry are clearly ahead of the rest in terms of pro-
fessional requirements, but what if we want a mobile phone to be a fashion accessory? We're talking about a
phone that's a real treat, an accessory designed for women.

Samsung Lavender is here. Created by Andrew Seunghyun, Samsung Lavender doesn't just change the
visual concept of a mobile phone, it brings new features with it too. The design looks like a perfume bottle,
and when you open it, the surface lights up with various subtle animations. It's a lavender colour, but the most
surprising thing about it is that it incorporates a perfume dispenser, with a lavender fragrance.

Lavender has always been recognised as a symbol of beauty and elegance, and Samsung have given that
beauty a physical form. A completely new concept of mobile phone if it works, it opens up a new range of pos-
sibilities for this type of technology.

Musc Botanique

The demure sexuality of botany. Musc Botanique by L.A. brand Strange Invisible Perfumes contains organ-
ic aromatic molecules that closely resemble the ones found in musk. Ideal for both sexes, the ‘clean yet car-

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74 Glen O. Brechbill

nal’ fragrance has a crisp character that develops warmth upon the skin. The scent is decribed as ‘lucid, alchem-
ical and erotic’. The unisex fragrance mixes botanical musk with Egyptian geranium, frankincense and white
amber. Parfum - a rectangular glass bottle that resembles an antique flask; edp a cylinder glass bottle.

July 30, 2008


Tuscan Soul

An elegant citrus Italian escapade. Tuscan Soul expresses an exclusive Ferragamo lifestyle for both men
and women. The delicate and fresh fragrance conjures up the heart and soul of Tuscany, enhancing the inex-
tricable link between Salvatore Ferragamo and Tuscany.

The fragrance opens with fresh notes of bergamot and petit Grain (citrus leaves). The delicate heart blends
orange blossom and magnolia. The dry-down of iris and fig tree conveys a sensation of tactile softness. The
elegant flacon is squared off at the base, and extends upward into a rounded column, in a masculine-feminine
expression.

True Religion for Women

Fresh, fruity, floral, fashionable. Fashion brand True Religion unveils its first feminine fragrance. A clean
and fresh scent, True Religion for women mixes fresh floral, sparkling fruity notes and soft woods in a vintage
inspired bottle.

The scent mixes sparkling fruits, floral notes, pear blossom and ‘warm woodsand skin-like musks’. The
rounded bottle is adorned with a faceted glass jewel and a vintage-inspired metal cap.

Inspire

A floral orange tuberose fragrance to be inspired, be sexy and reinvent oneself. Christina Aguilera’s fra-
grance Inspire has been created to bring a little of her self-assured confidence and sexiness to every woman’s
life. A white floral composition with tuberose and gardenia, Inspire ‘is a fragrance that’s classic and enduring
sweetly feminine but with a vibrant freesia top note that, although small and delicate, is powerful enough to fill
the room just like Christina herself.’

The fragrance is a white floral twisted with colorful fruit notes. Tuberose meets orange blossom, mango,
sandalwood and musks. The classical pear-shaped bottle unveils a pink fragrance. The metal disc cap is
adorned with red stones.

Essenza del Tempo

A floral woody musk eau de toilette that allows itself the luxury of time. Essenza del Tempo is dedicated
to today’s greatest luxury time. This unisex fragrance is inspired by “slow philosophy authenticity, high qual-
ity ingredients, generosity and a desire to share and partake of simple pleasures”.

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Fragrance’s & Their Stories 75

The scent opens with bergamot and a luminous amber-ambrette accord. The heart is a floral mix of iris and
sunlit petals. The warm woody base blends cedar, coffee and balsamic notes. The elegant bottle evokes the
company's heritage. It is decorated with a leather strap.

Blue Seduction for Women

Pure sensualidad. The success of Blue Seduction, Spanish actor Antonio Banderas unveils Blue Seduction
for women. This floral fruity feminine fragrance is born as a complement to the men’s version, as the other half
in the game of love. Blue Seduction for women is described as highly feminine and sexy with ‘a special blue
freshness’.

The fragrance opens with citrus and juicy watery fruits. Floral notes are mixed with sensuous woods and a
‘sugar’ note that infuses ‘a sexy and sensuous touch to the fragrance’. The cube-shaped bottle contains a
turquoise blue fragrance.

Love

An oriental floral fragrance like a jewel. “Love is a jewel. It is universal and eternal, yet precious and per-
sonal, simple, yet complex. Touching every facet of life.” says Ralph Lauren. His fragrance ‘Love’ is perhaps
his most important fragrance endeavor ever. He wanted to create a fragrance of pure luxury made with the
nicest essences and presented in a flacon hand-crafted in the tradition of fine jewelry. To Ralph Lauren, the
heart was the clear choice for the bottle’s form. Love comes in eau de parfum and in two sumptuous different
versions

‘Love is a lush floral oriental that celebrates the iconic flower of love…the rose’. The fragrance also blends
mimosa, Chinese magnolia, Amber, vanilla, orris root and woods. The Luxury Edition Parfum is captured in
an iconic heart-shaped flacon sealed with a rare amethyst dauber hand-painted with 24k gold. Each flacon is
inscripted with Ralph Lauren’s signature in gold and suspended in a lucite case.

Magnifique

Devil Wears Prada actress turned beauty icon Anne Hathaway, the new face of Lancôme, will be plugging
sexy new fragrance Magnifique for all she's worth over the coming months!

According to Anne (and no, we haven't got our hands on it yet), the new scent is "the symbol of feminity
and sensuality., an intense perfume, a celebration of passion." All we know is it's a spicy, woody floral with
notes of saffron, Mai de Grasse rose absolute, Bulgarian rose essence, Sambac jasmine, nagarmota essence,
vetiver and sandalwood, and it comes out in August.

Onde Extase

An oriental woody sensual interpretation of Japan. Inspired by Japan and the geishas’ bewitching arts, Onde
Extase is one of three fragrances in the Onde collection. Giorgio Armani wanted this neo-Oriental line of scents

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76 Glen O. Brechbill

in their undulated glass bottles, textured like an Oriental fabric to be a voyage of the senses. The luminous
green bottle unveils a fragrance based on sesame and cedar.

A woodsy-powdery oriental scent with notes of mimosa, cedar, pink pepper, musks and sesame. An undu-
lated, luminous-green glass bottle. A silky cord hangs around the neck of the bottle.

She Wood

An oneiric floral woody musk escape into nature. Dsquared²’s first feminine fragrance ‘is not sweet and
girly but is modern and woman’ say Dean and Dan Caten. The Caten twins wanted a fragrance of vitality, sen-
suality, subtle elegance and also inspired by nature. Like for their first masculine fragrance, wood is the heart
of fragrance and also appears in the refined packaging.

The woody floral fragrance is based upon 3 accords - Light, Sap and Wood. The Light accord blends lemon,
jasmine and neroli. The Sap accord mixes violet, heliotrope and musk. The Wood accord fuses vetiver, cedar-
wood and amber. Perfumer - Daphne Bugey, Firmenich. A squared glass bottle topped with natural wood.
The pink gold cap adds a feminine touch to to bottle.

Winter Flowers

A floral rose violet symphony of winter flowers. In the midst of winter, when nature seems to have fallen
asleep, a few delicate flowers bloom long before spring. Amongst them: mimosa, camellia and hellebore rose.
Those winter flowers inspired Kenzo to let this powdery floral limited-edition fragrance bloom.

A mandarin-orange and violet-leaf opening heralds the arrival of the powdery, honeyed and green heart of
Hellebore rose, mimosa and camellia. The trail weaves together patchouli, amber and vanilla. Perfumer -
Alberto Morillas, Firmenich. Red and gray overlapping bubbles on the bottle reinvent a bright red, white
and gold poppy. Designed by - Valero Doval.

Dreaming

There's a free large Dream Catcher handbag up for grabs with every purchase of Tommy Hilfiger's new fra-
grance in 50ml.

Dreaming is a captivating and unusual accord of white peaches with a core of freesia and tuberose and har-
monious base notes of white woods and Orris, in a square pillow flacon.

UR Women

A fresh and inviting floral fruity scent. UR is the second feminine scent from R&B singer Usher Raymond.
UR is an inviting, fruity floral fragrance with a hint of delectable praline which creates a youthful exuberance.
The fragrance is launched with its masculine alter ego, UR for him.

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Fragrance’s & Their Stories 77

The fragrance opens with peach and freesia. floral heart blends jasmine, violet and peony with fruity
osmanthus. The sweet and creamy drydown mixes coconut, praline, musks and woods. The frosted pink bot-
tle reminds Usher She’s bottle.

Luscious Pink

Embrace the ethereal. Luscious Pink is a sparkling floral woody musk fragrance that captures the radiance
of Mariah Carey. Luminous and sensual, Luscious Pink is an effervescent fragrance that reflects Mariah's pres-
ence and playfully seductive personality. After ‘M’ in 2007, this glowing scent is the second chapter in the
Mariah Carey fragrance collection.

The fragrance blends pink peony, bergamot, tiare, oceanic notes, sun-kissed woods and musks. The bright
colorful packaging reminds M’s bottle.

Azzaro Couture

An elegant evening gown of a fragrance. In 1975, Azzaro launched the perfume Azzaro Couture. In 2008,
the French house is re-launching the fragrance, but not without having first re-orchestrated it. Vanessa Seward,
the house’s artistic director, chose to update the original’s floral-chypre signature by bringing it a touch of clar-
ity. In a similar fashion, the once-black bottle has veered to white. The result is elegant, sophisticated and gen-
tle.

The floral-chypre signature flaunts five absolutes: mimosa, May rose (hawthorn), iris, ambrette seed and
galbanum. The fragrance also possesses a light, fruity-spicy cassis tonality. Perfumer: Aurélien Guichard,
Givaudan. You’ll recognize the ‘link-bottle, teardrop bottle’, originally based on a Dali painting. But here it
has gone white, and the cap is graced with Swarovski crystals.

Onde Mystere

A voluptous oriental vanilla interpretation of the Middle East. Inspired by a Middle Eastern fantasy and the
incomparable gestures of mysterious harem women, Onde Mystère is one of three fragrances in the Onde col-
lection. Giorgio Armani wanted this neo-Oriental line of scents in their undulated glass bottles, textured like an
Oriental fabric to be a voyage of the senses. The dark-purple bottle unveils a fragrance based on musks, amber
and rose.

A silky, musky Oriental in which rose is enriched with benzoin, spices, frankincense, vanilla and amber.
An undulated, dark gray and purple glass bottle. A silky cord hangs around the neck of the bottle.

New No .5

Chanel's classic and widely adored fragrance, No.5 will be the subject of a fresh new makeover at the end
of this month, when the brand launches Eau Première. The seductive, 90-year old scent, developed by Coco
herself will undergo a reinvention that retains the best-loved notes of the original - neroli, jasmine, ylang ylang,

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78 Glen O. Brechbill

amber and vetvier - but in a softer, younger and more modern incantation.

China White

An olfactory potion that’s as addictive as a drug. After five unusual fragrances that went off the beaten
track, alternative brand Nasomatto introduces China White. A powerful composition in a hybrid glass-porce-
lain bottle, whose name contains a play on words. Indeed, China White is a very pure form of heroin, but if
you turn the words around, White China could also refer to the porcelain cap.

Since the company isn’t releasing any information about the ingredients, the following pyramid is based on
our own olfactory interpretation. China White is a powerful fragrance in which you can detect a slightly dirty,
animal-like leathery-chypry base, transcended by a rich note of flowers, probably tuberose, perhaps softened
with rose. You can also catch a few spicy, balmy tonalities. Perfumer - Alessandro Gualtieri. An unusu-
al, sleek bottle with a cylindrical porcelain cap.

Amber Ylang Ylang

A warm, ambry oriental floral intimate trail. After Private Collection Tuberose Gardenia, the first install-
ment in her “Private Collection”, Estée Lauder’s granddaughter, Aerin Lauder, has come up with a sec-
ond fragrance, with a trail of amber and ylang ylang. The young woman wanted a lushly textured fragrance in
brown and gold hues: a warm and intimate fragrance. In addition to the eau de parfum, look out for the extract
version, too. The cabochon is adorned with semi-precious stones (tiger’s eye, smoky quartz and red agate).

The amber-dominated fragrance opens with a luminous touch of bergamot, geranium and ylang-ylang
absolute. The spicy heart unites rose, frankincense and a cinnamon extract (using Softact technology). The
ambry trail is sweetened with vanilla bean. A sleekly luxurious rectangular bottle topped with a golden cabo-
chon.

July 15, 2008


Look

The chypre floral scent of style. A sleekly luxurious rectangular bottle topped with a golden cabochon.
Like Vera Wang’s fashion, Look represents a measured study in texture, color, silhouette and proportion. Look
unexpectedly reveals itself in fragrant layers luxurious and rich, yet modern and sheer; it’s a blend of com-
plexity and transparency in a totally modern fragrance. “It’s a spirit and style that’s absolutely original and
comes from within. It’s an attitude, an elusive accessory. It’s that indefinable quality of self-expression that
creates a look and sets a woman apart. I’ve always said if I could bottle it, I would and now I have.” Says Vera
Wang.

The fragrance opens with sparkling notes of mandarin, lychee, apple and watery greens. The heart is a sheer
floral bouquet of lily, freesia and jasmine. The rich base blends vanilla, skin musk and chypre-woody accents
of oakmoss and patchouli. Perfumer - Annie Buzantian, Firmenich. The fragrance is presented in a mod-

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Fragrance’s & Their Stories 79

ern cut geometric prism topped with an elongated transparent cap reflects simplicity from every angle. The bot-
tle and the carton feature the Vera Wang Look logo in vivid orange.

Infusion de Fleur d'Oranger

I can guarantee that beauty aficionados will be seduced by Prada's Infusion de Fleur d'Oranger before even
reaching for that initial spritz. From the vintage-print box, to the traditional glass bottle, it's screaming out to
take pride-of-place on the most elegant dressing tables.

As for the scent, the fragrance combines floral notes of jasmine and tuberose with a fresh citrus blend of
orange blossom, neroli and mandarin oil. Instantly distinct, yet delicate in its floral fruity complex, it may be
a limited edition, but this signature scent has serious staying power.

Very Pretty

For fall 2008, Michael Kors premiered “the reel life,” calling to mind the “camera candy” of Hollywood
starlets where sheaths in a lilac and olive floral, mink stoles and empire gowns exuded a look that is vibrant,
sophisticated and like all starlets, very pretty. A sheer white floral bouquet, Very Pretty is an indulgent floral
jasmine interpretation of the original Michael Kors fragrance.

The fragrance opens with effervescent notes of bergamot and mandarin, mingled with green violet and
watery drenched coconut. A bouquet of white florals (orange flower, jasmine, and gardenia) creates the sheer
yet intense heart. The woody base mixes vetiver and sandalwood. The bottle is decorated with sparkling crys-
tals and a chic silver cap.

John Galliano

British designer John Galliano is introducing his debut scent some 20 years after launching his fashion
brand. "We had about 360 tests more than for a couture collection.”

Galliano was involved with every step of the scent's development. Its outer box is designed to look like a
collage or a book, reminiscent of travel tomes he makes following fact-finding voyages undertaken before cre-
ating fashion collections. The bottle's neck was inspired by collars appearing in Galliano's first fashion collec-
tion, Les Incroyables, and the flacon is topped with a Gothic G. Model Guinevere Van Seenus is the face on the
box.

Galliano, who also is the couturier at Christian Dior, had thoughts of flowers, particularly of rose, peony,
iris with its powdery side, and violet. The scent will be launched at the end of September in the U.K., through
an exclusive with Harrods, and in Germany. On October 11, it is to be introduced in France, exclusively at
Sephora, and then a few days later in Switzerland. The launch in the rest of the world will take place in 2009.

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Lexington Avenue

A stylish chypre floral scent inspired by Warhol’s shoe-illustraing years. ‘See a shoe and Pick it up and all
day long you’ll have Good Luck’ said Andy Warhol half a century ago, when he first got noticed, as a shoe
illustrator ensconced on Lexington Avenue. The artist’s 80th birthday, Bond No. 9 returns to Warhol’s origins
and celebrates the mutual sensuality of shoes and eau de parfum, with this third fragrance in the series of Warhol
eaux de parfum. Its name, Andy Warhol Lexington Avenue, recalls the artist’s formative pre-Pop years in 1950s
New York, when he lived in the first of several apartments on Lexington Avenue and plied his trade as a pro-
lific illustrator, mainly of imaginative shoes.

The fragrance is a floral woody chypre with highly coveted contemporary gourmand notes (almonds, crème
brulee). ‘Andy Warhol Lexington Avenue is the perfume equivalent of that rarity, an outrageously luxurious
pair of stiletto heels that fit as comfortably as a glove.’ The Bond No. 9 signature bottle is adorned with a
Warholian fantasy collage of shoes and boots.

Amour Le Parfum

An oriental woody gilded jouney through Asia. After the sweet, poetical sensuality of Kenzo Amour,
Kenzo presents Kenzo Amour Le Parfum, a romantic journey filled with the golden light of Asia, the one that
carves the gentle shadows inside temples and pagodas in Burma, Thailand, Cambodia and more. Gold, which
can be found on both the bottle and the packaging, was the inspiration for this fragrance, which proposes a lush-
er, more oriental interpretation of the original eau de parfum.

A woodsy-oriental fragrance elegantly weaving together the opulence of Siamese benzoin, the woodsy
tones of patchouli and the oriental character of amber and frankincense. You’ll also recognize ‘the familiar
notes of Kenzo Amour: rice, frangipani blossom and vanilla.’ Perfumer - Daphne Bugey, Firmenich.
Kenzo Amour’s poetical curves, garbed in a matte-gold hue.

Rose Absolute Oil

Every so often a product arrives on my desk that I simply can't leave alone. The current array includes a
nourishing hand cream, a pout-perfecting lip cream and a soothing pulse point balm, which I insist on playing
with throughout the day.

The latest addition is Miller Harris's Rose Absolute single note oil, which had me instantly hooked from one
sniff. This pure oil, a favourite fragrance ingredient for founder Lyn Harris, has been enhanced with a base
of natural oils, so can be massaged straight into skin, leaving it instantly nourished and delicately scented.
Alternatively, add to a relaxing warm bath.

Fairy Dust

For young women who believe in fairy tales. With Fairy Dust, ‘Paris Hilton waves her magic wand with a
floral fruity fragrance, and enchants young women in every corner of the world’. The bottle, featuring Paris in

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Fragrance’s & Their Stories 81

Tinkerbell, captures the fantasy and allure of Paris Hilton’s fairy tale life in a fragrance. ‘When I wear Fairy
Dust, says Paris, I feel as whimsical and free as a dazzling fairy’.

Fairy Dust opens with fresh notes of pink peony, orange blossom and Prosecco wine accord. The light flo-
ral heart is enlivened with peach nectar. The dry down blends soft woods and musks. Perfumer - Cecile
Krakower, Mane. The clear glass bottle is topped with a ‘crystal’ shaped cap. Paris Hilton is the inspiration
for the fairy rising above the surface of the bottle. The night blue carton is adorned with stars.

Sexy Darling

Kylie Minogue reveals a sultrier side of her personalty. Australian singer Kylie Minogue continues to
assert her presence on the fragrance scene with Sexy darling, a sultrier, floral woody musk more nocturnal inter-
pretation of her first fragrance, darling. Sexy darling is a woodsy-floral composition under the sign of the color
red that will appeal to sexy, self-confident young women.

A sparkling, fruity, orange-and-pear opening heralds a floral heart with a twist of belle de nuit (mirabilis
jalapa, a red or purple flower also known as four o’clock flower, Marvel of Peru or, most appropriately, belle
de nuit, “beauty of the night”). The woodsy base, dominated by sandalwood, is softened with heliotrope and
musks. The bottle reinterprets darling’s gentle curves in a deep red hue.

Violence

Nick Knight is to collaborate with online art project Show studio on an ambitious new fragrance launch.
The new scent, Violence, will be the first to be formulated, advertised and distributed via the Internet, and is set
for release in 2009. "Violence has shaped my work and shaped our world," says Knight, who hopes the scent
will represent the sequence of chemicals released during conflict. Every aspect of Violence's creation from
sampling to design to final product will be recorded on the Show studio website.

Hed Kandi Eivissa

Eponymous with Ibiza, it seemed only natural that Hed Kandi looked to the party isle for inspiration when
it came to developing its first ever fragrance.

The resulting scent not only takes its name from the destination, (Eivissa is Ibiza in Catalan), but aims to
capture its very essence as well.

A mix of citrus and floral notes, with a dash of spices, the scent has certainly succeeded in its aim; it works
as a fresh daytime perfume, but with seductive base notes, can take you effortlessly through to the evening, and
whatever that may hold!

Red Door Shimmer

There’s something magical about the holidays. It’s a season of high spirits and happiness. Decked in

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82 Glen O. Brechbill

gleaming red and gold, Red Door Shimmer captures the glamour of this festive time of year and the woman
who adds sparkle to every celebration. Door Shimmer was inspired by the original Red Door, Elizabeth Arden’s
classic signature fragrance. Red Door Shimmer is a modern floriental fragrance with sparkling fruits, shim-
mering florals and warm woods.

Sparkling, contemporary, glamorous. There’s something magical about the holidays. It’s a season of high
spirits and happiness. Decked in gleaming red and gold, Red Door Shimmer captures the glamour of this fes-
tive time of year and the woman who adds sparkle to every celebration. Red Door Shimmer was inspired by
the original Red Door, Elizabeth Arden’s classic signature fragrance.

Happy Summer

Fans of the original Cool Water Woman's scent will love this brand new summer edition of Davidoff's
refreshing fragrance. Blended with a delicious mixture of passion fruit, passion flower and jasmine, this is the
perfect perfume to take you from balmy days on the beach to steamy summer nights. Even if the summer
weather turns out to be a typical British washout, at least you can admire the gorgeous bottle on your dressing
table!

The fragrance opens with sparkling notes of of Japanese pear, yuzu leaf, blackberry and pink pepper. At the
heart of the fragrance, gardenia is layered with Casablanca lily and peony.The drydown is a warm blend of
tonka bean, red Amber, fluffy musks, sandalwood and vetiver. Perfumer - Clement Gavarry, IFF. An
effervescent sprinkling of iridescent holographic bubbles seems to rise from the base of the clear Red Door
Shimmer bottle to its red-accented golden cap. The gold carton echoes the bottle’s shimmering and festive
design.

L’Eau d’Issey

Issey Miyake's famous L'Eau d'Issey bottle is already a design classic (and dressing table essential), but a
new collaboration has brought an even more innovative blueprint to the market. The limited edition, numbered
bottles are solid glass cubes decorated with an accent of blue, containing a laser cut sphere which houses the
familiar florals of the L'Eau d'Issey scent and was actually devised nearly twenty years ago by long-time
Miyake collaborator Shiro Kuramata before his death, and before the technology was available to bring his idea
to life.

London for Women Special Edition

A gentle floral fruity fragrance inspired by London in the winter. A sweet floral-fruity composition, London
for women Special Edition is an elegant, festive flanker for London for women. In this fresh rewriting, the fra-
grance comes in a luxurious, golden-brown leather-look package. Limited edition.

Floral notes of English rose and honeysuckle are woven into the sweet, fruity tones of grapefruit and pear
nectar. The trail blends woods and musks. Perfumer - Dominique Ropion, IFF. The rectangular bottle is
sheathed in golden-brown faux leather.

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Hemisphere Sud

Due south. For women who love the warm temperatures and warm atmosphere in the southern hemisphere,
Comptoir Sud Pacifique presents Hémisphère Sud. This south englobes everything from endless Australian
beaches to African mangroves, the Amazonian rain forest and the untamed heaths of Patagonia. The fragrance’s
presentation (glass and pale wood) sets it off from the brand’s other creations.

A sweet floriental composition that carries us from Egypt (jasmine, lotus) to Reunion Island (vanilla) via
Indonesia (patchouli) and Brazil (orange). Exceptionally, the house’s traditional aluminum flask has been
replaced with a glass cylinder topped with a cap of sandy-hued wood.

Halle

Halle Berry is the latest star to launch her own perfume, and looks simply scent-sensational in the sultry ad
campaign. Joining the ranks of Jennifer Lopez, the Beckhams, Sarah Jessica Parker, Gwen Stefani and Kate
Moss, Berry has teamed up with Coty to create her own fragrance, which is simply titled, Halle. Looking eter-
nally youthful, the 42-year-old, who became a mother for the first time last year, smoulders on a tropical beach
for the ads, wearing a series of barely-there summer dresses, as she wades in the surf.

She described the fragrance as a long-standing ambition, commenting, 'Before (my fragrance) I was mixing
other brands that shall remain nameless to make my own scent with fig and mimosa.

'With Halle, I added olibanum, which is an African root, which brings spice to the fragrance, and sandal-
wood, which smoothes everything out and makes it yummy. It's very sensual, very natural, very much reflec-
tive of the outdoors,' she added.

White Patchoui

Following the unstoppable success of his Black Orchid fragrance, charismatic designer Tom Ford has
launched White Patchouli, a reinvention of the traditional patchouli aroma. Generally considered a dark and
heavy scent, Ford transformed patchouli with penetrating notes from white flowers peony, rose and jasmine to
create a fresh yet distinctive eau de parfum. "I wanted to free Patchouli from that cliché," said Ford, "and pres-
ent it in a truly innovative way.

John Galliano

The first fragrance from John Galliano. Impertinent and eccentric, John Galliano, the très creative artistic
director of the House of Dior, presents his first floral aldehydic fragrance. Christened John Galliano, the per-
fume echoes the designer’s whimsical, exuberant world with a powerful, sweet aldehyde-floral. The bottle and
packaging also reflect the designer’s strong personality.

A vibrant opening thanks to the aldehydes. Then floral notes of rose and violet grab our attention, followed
by powdery tonalities and an intense trail with slightly oriental, woodsy accents. Designed by - Christine

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Nage.

The bottle, with its Gothic letter-shaped cap, manages to evoke a woman’s silhouette, the hang of couture
clothing and the designer’s baroque spirit all at once. The package flaunts a heavily made-up young woman
who seems to have stepped straight out of a Galliano show.

St. John

Refinement and luxury. Luxury apparel label St. John relaunches its signature oriental floral fragrance, a
scent countless women have grown to love. "After countless requests from our customers, we felt that it was a
natural step to relaunch the St. John fragrance,” commented St. John CEO Glenn McMahon. Created by co-
founder Marie Gray together with fragrance house Firmenich, the feminine scent is a rich and refined
floral bouquet on a warm amber-y base. The elegant bottle features a detachable St. John charm. St. John, one
of the premier names in American fashion, was founded in 1962 by Robert and Marie Gray. Renowned for its
innovative knits, St. John has evolved from a small family operation to the global luxury brand known today.

The fragrance opens with notes of tangerine, marigold and freesia. The middle notes blend white rose, night
blooming jasmine and apricot. The drydown is a rich combination of amber, sandalwood and vanilla. Perfume
Company - Firmenich. The bottle is a modern update of the original packaging, and features an exclusive
detachable St. John charm that can be worn separately.

June 30, 2008


La Voce

An oriental floral fragrant tribute to lyric artist Renee Fleming’s. In honor of American soprano Renée
Fleming, Coty fragrances presents La Voce (“the voice”, in Italian). This sweet, luxurious fragrance was
inspired by the majestic chandeliers of the Metropolitan Opera House of New York, which is celebrating its
125th anniversary in 2008. In fact, a portion of the fragrance’s proceeds will be donated to the Met. Limited
edition.

A sophisticated gourmand opening of white truffle and passion fruit heralds a floral heart of jasmine and
lily-of-the-valley. The base pairs woodsy notes and chocolate. Perfumers - Carlos Benaim, IFF in col-
laboration with Ann Gottlieb. Presented in an opulent package, the bottle’s jewel-like adorntment evokes
the Met’s chandeliers.

Bond Girl 007

A weapon of mass seduction for every woman with a bit of Bond Girl in her. Avon bottles the James Bond
spirit with Bond Girl 007, an eau floral woody musk de parfum released in conjunction with the suave British
spy’s 22nd adventure, Quantum of Solace. The actress Gemma Aterton, who incarnates one of the Bond Girls
in the film, is the face of the fragrance. The perfume evokes the glamour, confidence and intelligence and the
sensuality of course of the women in James Bond’s world.

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A sweet, woodsy-floral fragrance blending orange blossom, jasmine and freesia with peach and orchid over
a base of woods and amber. Composed by - Firmenich. The bottle is as curvaceous as a Bond girl; the cap,
a discreet nod to James Bond’s hi-tech gadgets.

Ageless Fantasy

Ageless Fantasy will debut on the counters of Knightsbridge department store Harvey Nichols.

Created by perfumer Harvey Prince, in conjunction with scientists at Rutgers University in the US,
the scent was based around principals of natural biochemistry, to make the wearer smell younger.

The resulting scent, described as an 'essence of youth', is said to invoke happy childhood memories in any-
one who smells it, from its formula of tropical base notes pineapple, mango and leafy greens.

Sweet Lime & Cedar

Jo Malone is a name that never fails to disappoint when it comes to new scents, and her autumn release,
Sweet Lime and Cedar Cologne, is no exception. Inspired by the unusual flavours of Thai cuisine, the cologne
is awash with zesty lime, tamarind and aromatic cardamom, and is one of the freshest fragrances to be released
this season. Ideal for day-wear, the scent actually smells wonderful on women and men alike.

Kapsule Floriental

A sweet oriental woody fragrance signed with a K for Karl. In its red, resolutely modern bottle, Floriental
is one of the 3 fragrances in the Kapsule collection. Designer Karl Lagerfeld wanted 3 fragrances that would
be easy to wear for both men and women. Kapsule floriental is a gentle oriental eau de toilette ‘to find adven-
ture at every turn’.

A comfortable oriental fragrance with woodsy, almond-y tonalities and a certain sweetness thanks to the
crisp greenery of ivy and to violet. Designed by - Emilie Coppermann, Symrise. A modern, geometric
bottle that lies down flat. The red glass with metallic highlights is ‘autographed’ on the bottom.

Velvet Hour

Following on from the hit fragrance Kate, La Moss is bringing out a new scent, Velvet Hour. The perfume
features notes of patchouli, sandalwood, incense, amber, nutmeg and freesia, while the name is a reference to
nightfall (presumably Party Hour didn't quite have the same ring).

We hear the fragrance is to launch in September, with an ad campaign by fashion photographers Mert and
Mercus and a TV campaign shot by John Mathieson.

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Black Amethyst

A sensuous floral fruity, and colorful floral bouquet. BBW’s perfumers have seductively layered a sophis-
ticated blend of juicy fruit and rare camellias with sensuous woods and vanilla in this hypnotic fine fragrance,
inspired by chic, sensual and confident women.

The fragrance opens with fresh fruity notes that evoke citrus, waterfruit and berries. The floral heart mixes
sheer gardenia, peony and camellia. The base notes blend soft woods and sweet vanilla. A pared down rectan-
gular bottle with an elongated transparent cap.

C’est La Fete Patchouli

A woodsy oriental celebration with a colorful look. The fragrance’s baroque, playful and flamboyant pres-
entation echoes the fruity-floral look of 2007’s C’est la Fête. Here, the original fragrance’s sparkle makes way
for sensuality, and the original’s bright colors yield to black and purple. As for the fragrance itself, the fruit
and flowers have turned into a woodsy trail of patchouli, with creamy, enveloping accents.

A fragrance dominated by very woodsy base notes. The patchouli is softened with sandalwood and warmed
up with the amber-vanilla notes of tonka bean. Jasmine and citrus bring a touch of freshness to the whole. The
bottle, with its ‘coral branch’ cap (inspired by ‘C’est la Vie’, which is no longer available) flaunts a purple and
black hue.

Tuberoli

Space NK founder Nicky Kinnaird has developed a line of four exotic new fragrances for the store, all
inspired by her travels around the globe. Playing on the relationship between scents and memories, the collec-
tion includes Tuberoli, a fragrance blended to evoke the spirit of a romantic weekend in Rome. With tuberose,
neroli and ylang ylang top notes, this delicious scent is also available in the form of body products and candles.

Notorious

A sensuous citrus floral fragrance inspired by the golden age of cinema. Moved by the sexy, mysterious,
self-possessed women from the golden age of film glamour, Ralph Lauren presents Notorious, a fragrance of
timeless intrigue and boundless desire. The Notorious woman is desirable and magnetic, audacious and vora-
cious. Her smoldering but subtle sexiness creates an air of intrigue and danger, as personified by actresses such
as Faye Dunaway, Lauren Bacall or Ingrid Bergman (who played in Alfred Hitchcock’s classic thriller
Notorious). The advertising stars French model and actress Laetitia Casta.

Described as ‘a sparkling spiced oriental’, the fragrance melts floral notes of peony, carnation and choco-
late Cosmos (‘a decadent, chocolate-scented burgundy flower’) with a chypre-woody base of patchouli and
musk. Perfumer - Olivier Gillotin, Givaudan. The Art Deco-inspired bottle is topped with a square cap
with a black platform that displays the gold RL signature. The carton is a crocodile embossed black patent,
inspired by Ralph Lauren’s leather goods.

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Fragrance’s & Their Stories 87

Gucci by Gucci

The delicate and glamorous elegance of a chypre floral scent. After the eau de parfum, Gucci By Gucci
has reinvented itself with delicacy and lightness. Olfactorily different, the eau de toilette proposes a fresher,
more floral interpretation. The eau de parfum’s more insistent sensuality leaves way for one that is lighter on
the skin. The color code has also evolved: the juice flaunts a pale rose hue, and the metal elements are of a
shade evoking pink gold. The vintage side is still there, thanks to the golden horse bit pendant on a chain
wrapped around the neck.

A floral-chypre eau de toilette, less fruit-and-honeyed than the eau de parfum. At the heart, Tahitian tiare
flower is reinforced with an unusual type of lily called spider lily. The eau de parfum’s Art Deco-spirit bottle
here flaunts a more luminous, pinker hue.

Back to Pink

Have a ton of flirty fun go Pink. Victoria's Secret invites you to ‘get sweet with Back to Pink’a delightful
floral fruity fragrance. A limited edition fragrance with waterlily, candied citrus and fluffy cotton accord, Back
to Pink comes in its own sweatshirt-inspired, royal blue pouch with a collegiate ‘P’ patch.

Back to Pink is a fruity-floral fragrance with candied citrus, luscious plum, waterlily and freesia on a com-
fortable base of woods, musks and cotton accord. A cylinder-shaped bottle adorned with a large ‘Pink’ logo.

Sensuous

Estée Lauder has launched a new fragrance, Sensuous, that takes woody, amber notes to a new feminine
level. "In the past woods have come across as too harsh and masculine for a truly feminine fragrance," says
Karyn Khoury, Senior Vice President of Fragrance Development at Estée Lauder, "Sensuous, is fluid, warm,
inviting and distinctly feminine." Molten woods and glowing amber mix with magnolia and jasmine petals to
create the perfume, which Khoury says found its inspiration in an unusual source; "I had long been inspired by
the Maya Angelou poem, Phenomenal Woman, which speaks to the inherent power of women."

Dior Escale à Portofino

A refreshing and lively Italian fragrance that screams dolce vita, with top notes of citrus fruit and heart notes
of orange blossom and bitter almond.

The bottle is superbly designed with cane-work detail, a signature of the Dior house. A perfume/cologne
to wear with effortless, nonchalant elegance. Ideal for lounging by the sea like the ladies of Portofino, Italy's
answer to Scarborough sort of!

Un Jardin Après La Mousson

This is the scent of a rainforest after a downpour - cardamom, coriander, pepper, longose flower and green

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vetiver. Spritz it on, slip into an ethnic tunic and you'll be transported to the tropics! Enjoy the sensation of
this fragranced mist that cascades over you like a cloud of fine, fresh droplets on your body and hair.

7:15 am in Bali

A fragrant journey that transports you to faraway Bali, with passionfruit, grapefruit, jasmine sambac (known
as flower of the gods in Bali), maxillaria orchid and vanilla to enchant the senses. This scent is a delight to
breathe in, and is the essence of paradisial islands. Wear it on a cloudy day and you'll feel like the sun is beat-
ing down on your skin!

Velvet Hour

Kate Moss may be losing her modeling contracts but she is still powerful as a brand name. She has
announced her second fragrance, Velvet Hour which is being done for Coty. The fragrance celebrates dusk, and
Kate's love of the nightlife, with scents like patchouli, sandalwood, amber, nutmeg and freesia. Sounds very
bohemian. The fragrance is set to launch in the fall with a magazine ad campaign shot by Mert Alas and Marcus
Piggott, and and TV ads directed by John Mathieson.

Moss isn't the only one with a new second scent. Mariah Carey is readying her second fragrance, Luscious
Pink, for Elizabeth Arden. Carey's scent is described as a "sparkling floral" with notes of Sicilian bergamot,
Tahitian Tiare petals, lily of the valley and pink peony, sandalwood and white musk.

Absolutely Irresistible

A feminine floral jasmin, sultry, red. Five years after Very Irrésistible, Givenchy calls on the fresh young
face of actress Liv Tyler once again. With Absolutely Irrésistible, the house is aiming at a more mature, settled
woman, but one who is still sexy and glamorous, like ‘the woman Liv has become’.

Very Irrésistible’s rose-star-anise composition yields to a white-floral bouquet built around jasmine. Red
berries and red peppercorns add a touch of red, echoing the bottle’s hue. The warmer trail blends patchouli,
cedar and amber. Very Irrésistible’s slender bottle with a twist is now red, and adorned with shiny metal strips
with a rhinestone collar look.

Angelina Jolie

Angelina Jolie to bring out signature perfume? Angelina Jolie is said to be in talks with perfume giant Coty
to release her own fragrance and a line of fragranced products.

A source close to the actress told the Mail On Sunday: "'Angelina wants a very strong input. She wouldn't
want a fragrance that she didn't feel encapsulates her."

Angelina would be following in the foorsteps of Sarah Jessica Parker, Gwen Stefani and Christina Aguilera,
who have all created fragrances for Coty.

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Fragrance’s & Their Stories 89

By Comme des Garçons

Designer Stephen Jones and Comme des Garçons have worked together to create a new perfume that goes
on sale this month. The famous hat designer is internationally recognised for having created some of the most
amazing hats this century. Celebrities like Kylie Minogue, Beyoncé, the Rolling Stones and Gwen Stefani have
worn his designs on many occasions. His creativity has led to his designs being permanently exhibited in muse-
ums like the Louvre, the Victoria & Albert and the Costume Institute.

One of his most enthusiastic collaborators is Rei Kawakubo, alter-ego of Comme des Garçons, who asked
him if he'd be interested in creating a unique perfume to reflect his essence. The result is a fragrance with dom-
inant violet notes, accompanied by clove, rose, cumin and vetiver. The fragrance was created by well-
known perfumer Antoine Maisondieu of Givaudan. And the packaging? It's an old ink bottle similar to
the bottle dating from 1890 which inspired the designer. There's also a reference to his designs, of course - the
bottle comes in a hat box.

This project continues along the lines of Comme des Garçons's recent projects, creating fragrances for other
brands, bringing their inspirations and interests to life in the form of a perfume.

Strip

A perfume with an artistic, rebellious sensuality. After Maîtresse, British lingerie and fragrance brand
Agent Provocateur continues to mine the sexy vein with Strip. The bottle and packaging have a rebellious,
artistic look garbed in retro vinyl and adorned with a photograph of a naked woman splattered with black paint.
The fragrance itself is an ambry potion laced with spicy, floral and woodsy notes.

Dominated by amber, the perfume also unveils floral notes of ylang-ylang and rosy-accented geranium. The
trail is fuller-bodied thanks to notes of Haitian vetiver, spices and musks. The egg-shaped bottle is adorned with
patterns evoking a naked woman splattered with black paint.

MaDamme

Model du jour Agyness Deyn has been selected by Jean Paul Gaultier to be the face of his new fragrance
Ma Dame.

The platinum blonde catwalk queen, real name Laura Hollins, was recently dropped from Burberry - appar-
ently for being 'over-publicised' but that didn't put Gaultier off. Agyness features alongside the feted French
designer in the raunchy black and white ad campaign for Ma Dame, in which she chops up her hair and her
clothes with a pair of scissors.

Apparently Agyness' androgynous rebel look was perfect for the quirky, distinctive Ma Dame fragrance.

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Armani Diamonds For Men

The lovely Josh Hartnett, 30, has been unveiled as the face of new Emporio Armani Diamonds For Men.
The Pearl Harbor actor joins Beyoncé Knowles, the brand ambassador for the female fragrance.

"Both on and off screen, he has a charm and charisma that is magnetic. His individuality, allure and non-
chalant way of being are all qualities which inspired me in the creation of this new fragrance," says Giorgio
Armani.

The fragrance will be launched on 9th June in Milan to coincide with the ready-to-wear shows in the Italian
fashion capital.

Elle Intense

Woodsy, sophisticated sensuality. A more sophisticated version for evening, or for women who are look-
ing for something a little more sensual, elle Intense is sheathed in a darker bottle, where the fuchsia takes on a
touch of black, like a wink towards Saint Laurent’s tuxedo jacket for women and to the night. The fragrance is
more concentrated and has also been reinterpreted to provide a deeper pulse.

A fruity, colorful opening of litchi and raspberry herald the fragrance’s woodsy-floral theme. The trail is
reinforced with iris and the more oriental notes of amber and benzoin. You’ll recognize the architectural, fuch-
sia-and-gold hued bottle, but here it has been shaded with a dark touch of black.

Splash - Gardenia

A subtle floral aquatic, refreshing floral. Elegant, airy and slightly moist, Splash Gardenia was inspired by
Marc Jacobs’s fragrance perfume. Gardenia is the star of this splash. This white flower, which can be some-
what heady sometimes, is sleek and fresh here, with the aquatic side bringing out the Zen-ness.

A gardenia refreshed with notes of clementine, plus green and aquatic notes (water lily, dew note), evolv-
ing towards a musky trail. Designed by - Jean-Claude Delville, Symrise. The signature bottle, with its
minimalist silhouette, has been graced with a label with a cream-colored flower pattern.

June 15, 2008


Palazzo Eau de Toilette

A fresh floral woody musk scent that has a breath of freedom. Magic is everywhere in Rome, or so Fendi
tells us: in the stones of the palazzos, the water of the fountains, the flaming ochre hues, and even in the air. A
warm breath, a joyful buzz that makes you glad to be alive. Inspired by the eau de parfum Palazzo, this eau de
toilette proposes a gentler, more floral and sun-drenched, less oriental variation on the theme.

Palazzo feels gentler here, thanks to bergamot and citron. The original orange blossom becomes neroli.

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Less oriental, the fragrance evolves towards a woodsy trail of patchouli. The Palazzo bottle also unveils a new,
lighter touch the original golden hue is now silvery, and the juice itself is has a greener tint.

N°5 Eau Premiere

With strength and flair the mythic Chanel N°5 has been a best-seller for nearly a century. ‘Fashion passes,
style remains,’ Gabrielle Chanel used to say. Sleekly clarified, N°5 Eau Premiere is a floral aldehydic fragrance
that is neither entirely the same nor entirely other. Eighty-seven years after the launch of N°5, Jacques Polge
lets us see Chanel’s mythic perfume in a fresh, new light. If it were a painting, Chanel says, this would-
n’t be the sketch, but the watercolor.

The ingredients of N°5 are still there, but the proportions are different. The ylang-ylang has been softened.
The aldehydes and neroli bestow greater freshness. Vanilla and woods have a stronger presence in the trail.
The bottle is more slender, less square.

Hinoki

Comme des Garçons has announced the launch of the first in a series of unique new scent collaborations
with style-making publishers Monocle. Scent one: Hinoki, which will debut during next week's London
Fashion Week, brings together the worlds of publishing and beauty in one bottle with a fragrance that takes
inspiration from traditional Japanese baths and Scandinavian forests. "Hinoki is a symbol of all that I love
about Japan," says CDG Parfum's CEO Adrian Joffe, "And Monocle is probably the only magazine I read cover
to cover."

Secret Obsession

Following a controversial advertising campaign, fronted by Eva Mendes and banned by several U.S. tele-
vision networks, Calvin Klein's new fragrance Secret Obsession has now arrived in the U.K. A warm and exot-
ic scent, the latest in the Obsession line brings together infusions of plum, jasmine and rose de damas, and is
housed in a feminine, moulded bottle which marks a departure from Klein's usual design direction.

G by Harajuku Love

A quirky oriental vanilla Japanese perfume doll imagined by singer Gwen Stefan. Leader of the pack, Love
is one of the 5 little perfume dolls of Gwen Stefani’s fashion collection Harajuku Lovers. Inspired by the elec-
tric street scene of the Harajuku shopping district in Tokyo, the Harajuku Lovers collection captures the lyrics
and iconography from Gwen Stefani’s albums and appeals to anyone who appreciates a ‘fatal attraction to cute-
ness’. Never one to get lost in the crowd, G leads her crew with a quirky and undeniably cool attitude.

The scent is an oriental fruity gourmand fragrance with notes of coconut, jasmine and cotton woods. A lit-
tle doll with ‘a white corseted top and blue miniskirt à la Alice in Wonderland.

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The Donna Karan Collection

Fans of Donna Karan's cult fragrance releases through the years will be pleased to know they've now been
gathered together in one classic collection. The Donna Karan Collection includes all eight of Karan's most pop-
ular scents for women and men, from Signature, to Chaos to Fuel For Men, all repackaged for 2008 in sleek,
black, cylindrical bottles.

Jeanne Lanvin

Lanvin launches the latest in its line of women's fragrances this week, named Jeanne Lanvin in tribute to
the talent of the house's entrepreneurial founder. Artistic director Alber Elbaz collaborated on the conception
of the scent, which is a feminine, fruity fragrance flushed with notes of citron, blackberry and pear. The bot-
tle, also designed by Elbaz, was inspired by Lanvin bottles from days gone by, but updated for a modern
woman. "We took the bottle from the archives, but it was important to give it newness, relevance for today,".
"At the same time, it is something that has some sort of history. Without yesterday, we don't have tomorrow."

Baby by Harajuku Lovers

A cute Japanese perfume doll imagined by singer Gwen Stefani. Soft and endearing, Baby is a floral
woody musk one of the 5 little perfume dolls of Gwen Stefani’s fashion collection Harajuku Lovers. Inspired
by the electric street scene of the Harajuku shopping district in Tokyo, the Harajuku Lovers collection captures
the lyrics and iconography from Gwen Stefani’s albums and appeals to anyone who appreciates a ‘fatal attrac-
tion to cuteness’. 'One bat of her lashes and BABY has all the boys in the palm of her hand’.

The scent is a powdery floral with notes of white rose, orange flower, and white musk. The little doll ‘steps
out in a short baby doll dress and sweet Mary Janes’ shoes.

Dawn, Endless & Twlight

Sarah Jessica Parker is set to launch three new fragrances, and in a bold move, they will all go on sale at
the same time.

Parker explained the decision, 'I wanted to offer a little glimpse into my world, something that was genuine
and relatable very specific moments, treasures of time. The concept of moments lent itself to multiple fra-
grances.'

She added, 'Being able to create fragrances has been a dream come true. I particularly love the process
because smell is very subjective perceptions are different. It’s like splitting atoms to get it as perfect as possi-
ble, and I love every second of it.'

Madame

Ma Dame, the latest in the Jean Paul Gaultier fragrance portfolio, will be released nationwide today.

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Following in the footsteps of Classique, Le Male and Fleur Du Male, the new scent is "more electric, dynamic
and energetic," says Gaultier, and is aimed at a younger, more contemporary female market. Ma Dame features
a score of varied, fresh notes; from rose velvet to grenadine and cedar, and of course comes housed in the tra-
ditional JPG bust-themed bottle with a new twist.

Fleur de Liane

This lush green floral smell of the untamed Panamanian forest. L’Artisan Parfumeur continues their col-
lection of ‘odors stolen by a wandering perfumer.’ After Africa with Timbuktu, and Southeast Asia with
Dzongkha, the niche brand invites us to the isle of Bahia Honda, in Panama. This tropical island covered with
rain forests hides a mysterious flower with a heady, voluptuous scent, ‘a very feminine note that seems like it’s
been dipped in water and greenery.’

A floral-green-moist fragrance tinted with accents of saps, barks and mosses. Designed by - Bertrand
Duchaufour. The signature bottle is adorned with a forest-green label.

Viva La Juicy

Girls just wanna have fun with a floral fruity fragrance. For juicy girls that can't get enough couture, Pam
Skaist Levy and Gela Nash Taylor unveil Viva La Juicy an enticing scent of sparkling fruit and white flowers
with a touch of sweetness. The heavy bottle is decorated with Juicy charms and an eccentric fuschia ribbon.

The scent blends mandarin, wild berries, honeysuckle, gardenia and jasmine. To round it out, amber,
caramel, vanilla, sandalwood, and praline ‘add just the right touch of sweetness’. The fragrance is ‘boldly bot-
tled with juicy charms and rocked in fuchsia wrap’.

DKNY Be Kisses

DKNY's Be Delicious Kisses is a new scent ideal for the summer months.

A new version of the much-loved Be Delicious range, Kisses features the collection's synonymous scent of
apple, with feminine floral notes.

Infused with touches of grapefruit, tuberose, sandalwood and white amber, it is a fresh feminine fragrance
which will instantly transport you to the warmer months.

L’ Eau the One

A light, floral fruity feminine sensuality. L'Eau The One is a reinterpretation of the sensual fragrance of
The One. Yellow gold gives way to white. As for the fragrance, it reveals a gentle more floral/less oriental
alchemy. Brazilian top model Gisèle Bündchen is the face of this new scent.

The fragrance preserves its very fruity tonalies, but the oriental notes settle down, leaving center stage to

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floral notes of ‘Madonna lily’, lily-of-the-valley and jasmine. A sleek, luxurious bottle with a massive, weighty
white-gold-hued metal cap.

Profumo 2008

Acqua di Parma wanted a rare chypre floral, for the most discriminating, elegant women connoisseurs,
actresses, women with ‘an innate touch of class.’ The bottle’s luxurious presentation instantly says haute per-
fume. The elegant, multi-facetted juice is described as ‘a grand chypre’.

The fragrance opens with a top note of bergamot and ylang-ylang, softened with peony. The classic rose-
jasmine duo is enhanced at the heart with the ambry-chypre accents of labdanum absolute. The close weaves
together several different wood notes. Designed by - Nathalie Lorson, Firmenich. A fluted, cylindrical
bottle revealing an ambry-yellow hued juice. The bottle is presented in an ivory-silk lined box. The box also
holds a spray bulb.

Molton Brown Celestial Maracuja

Fans of Molton Brown's celestial maracuja range will have reason to rejoice; with the addition of a perfume
to the sensual collection.

Perfect for scenting summer skin, davana blossom, tuberose, gardenias, and jasmine combine to evoke a
heady, exotic fragrance, reminiscent of holiday's in the sun.

Styles Pastels

Three fragrances with an elegant, and resolutely designer, look. Designer Jil Sander is known for her min-
imalist, avant-garde aesthetic. Having launched the fragrance Style in 2006, the German designer now offers
three elegant variations. Each of them is linked to a chromatic ‘note” in pastel hues: ‘Blush Pink’, ‘Tender
Green’ and ‘Soft Yellow.’ Look for them in Jil Sander boutiques and at selected perfume shops.

Originally inspired by the woodsy-floral Style, each of these three fragrances proposes an olfactorily dis-
tinct version.

Tender Green is a green floral with sparkling accents, blending green tea, Sambac jasmine and Seville
orange over a trail of musky amber. Designed by - Bernard Ellena.

Soft Yellow is sunnier and more oriental. Orange blossom and freesia are paired with bitter orange, and the
scent evolves towards an ambry-woodsy-vanilla signature. Designed by - Bernard Ellena.

Blush Pink is a woodsy-floral creation with powdery accents, whose olfactory pyramid is shown below.
Designed by - Lucas Sieuzac. You’ll recognize the minimalist, graphic Style bottle. But each of these 3
fragrances is garbed in its namesake pastel shade: blush pink, tender green or soft yellow.

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Fragrance’s & Their Stories 95

May 31, 2008


Tendre Jasmin

A luminous floral jasmine in Yves Rocher’s Secrets d’Essences’ collection. Force and finesse; tender and
tenacious, jasmine is a flower that enjoys its contradictions. After having featured amber, rose and then iris,
Yves Rocher’s premium, collection Secrets d’Essences, now welcomes Tendre Jasmin. A luminous and femi-
nine perfume that also reveals several sweeter, more generous facets.

The brand announces several absolutes on the perfume’s package Grandiflorum jasmine, Sambac jasmine,
mimosa and orange blossom, as well as essential oils of lemon, mandarin orange and orange. The perfume also
possesses sweeter tonalities, redolent of almond or apricot. Designed by Jacques Cavallier, Firmenich.
A pure, clean bottle with elegant curves. The refined, embossed white package is sealed with an off-white cord.

Cinéma Scénario D’Eté

The juice is described as a citrus cocktail, which opens on notes of tangerine, sweet orange and lime. The
heart is a bouquet of summer flowers such as jasmine, amaryllis and ylang-ylang; the base a blend of amber,
musk and white peach.

The fragrance flacon is illustrated with a gold-coloured palm frond, designed to shield the rays of the sun
sculpted on the back of the bottle.

Opium

Yves Saint Laurent will introduce a collector's edition bottle of its classic, ever-popular fragrance Opium at
the end of this month. Now celebrating its 31st year, Opium's familiarly exotic and rich notes of mandarin,
myrrh and amber will be housed in a new, red-lacquered bottle, decorated at the back with the infamous YSL
signature.

Ghost Sweetheart

The latest addition to Ghost's fragrance range has to be one of our favourite scents for summer. Sweetheart
is a fresh, floral perfume with sweet notes of lemon, spearmint pineapple, making it perfect for sunny days. Put
it on your summer beauty list now!

Elle

The top notes include peony, ginger and tangerine, leading to a heart of pink berries and freesia. Patchouli,
vetiver and musk dominate the base.

The bottle incorporates the same graphic silhouette and architectural lines as its predecessor, but in a lighter
colour-scheme. The original fuchsia is heightened on the sides, to become a rich violet on the cap.

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Legacy

A classic and Luxurious floral musk with an unexpected twist of modernity. A youthful, colorful yet sophis-
ticated scent, Legacy is a fresh ‘feminine floral with a true fashion presence’. The fragrance is a blend of soft
florals, amber and precious woods. The elegant packaging unveils Legacy stripe colorblock detail.

The fragrance opens with Italian bergamot, mandarin zest and freesia. The heart is a romantic blend of
orange flower absolute combined with ‘gardenia Brazil’, jasmine and honeysuckle NaturePrint® (headspace
technology). he scent lies on a velvety base of benzoin, vanilla and cedarwood. The simple round flacon is
etched with the signature Coach pattern and the fragrance is tinted in a soft blush. The fragrance is presented
in a sleek oval shaped package adorned with colors of the Coach Legacy collection.

Danstes Bras

A tender floral musk scent composed by perfumer Maurice Roucel. Maurice Roucel and Frédéric
Malle had already collaborated in 2000 on Musc Ravageur, an opulent vanilla-oriental. In a totally
other olfactory style, Dans tes bras (“In Your Arms”) also plays with the register of sensuality thanks to cash-
meran, a woodsy, ambry note that in this case, wraps around a bouquet of gentle flowers.

Based on the woodsy notes of cashmeran, a slightly retro floral bouquet. Heliotropine and a somewhat green
violet grant the whole a powdery tonality. The combination of salicylates and clove bring a light carnation tonal-
ity. A clean, luxurious cylindrical bottle covered in a black label and enhanced with a cap in the same hue.

A floral woodysignature scent placed under the sign of the letter B. The seventh scent from jewelry house
Boucheron, B aims to be the fragrance for a woman who wears it as ‘her only jewelry’. Light, luminous and
inspired by emeralds, B is firmly ensconced in the high-priced fine-fragrance category, with prices ranging from
64 to 3000 euros.

Easier to wear than the house’s other perfumes, B’s juice is fluid, unveiling woodsy (cedar, sandalwood,
patchouli) and floral (orange blossom, osmanthus) tonalities. Designed by - Ursula Wandel, Givaudan.
A sleek cylinder topped with a sophisticated cap inspired by emeralds and jewelry with ‘undulating folds

White Patchouli

A classically inspired reworking of one of perfumery’s most distinctive scents. According to Tom Ford,
‘the bohemian spirit of patchouli gives it a mysterious power, but also made it dark and heavy’. With White
Patchouli, the designer ‘wanted to free patchouli from that cliché and present it in a truly innovative way
sparkling, sophisticated, and clear’. The distinguished packaging unveils the opal-white colored counterpart of
Black Orchid a floral woody musk fragrance.

The fragrance is described as an ‘unorthodox space in the floral-infused woods category’. Based on

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Fragrance’s & Their Stories 97

‘patchouli orpur’ (a kind of grand cru), it is enlightened with white flowers and a fresh opening of bergamot.
The scent lies on a velvety drydown of ambrette, incense and blonde woods. The bottle is a ‘white iteration’
of the elegant bottle of Black Orchid. It is made from ‘sculpted white opal glass with 23K gold accents’.

Love by Harajuku Lovers

A romantic Japanese perfume doll imagined by singer Gwen Stefani. Super cute and frilly, Love is one of
the 5 little perfume dolls of Gwen Stefani’s fashion collection Harajuku Lovers. Inspired by the electric street
scene of the Harajuku shopping district in Tokyo, the Harajuku Lovers collection captures the lyrics and iconog-
raphy from Gwen Stefani’s albums and appeals to anyone who appreciates a ‘fatal attraction to cuteness’.
Sweet, caring, and free-spirited, Love is always off in her own little world.

The scent is a floral bouquet with notes of pink pomelo, rose, and creamy vanilla orchid. A little doll that
steps out ‘in a cute, striped mini-dress and fashionable red kicks, Love wears her heart on her sleeve, or rather,
in her hair

Music by Harajuku Lovers

A stylish floral fruity Japanese perfume doll imagined by singer Gwen Stefani. Charismatic and dynamic,
MUSIC is one of the 5 little perfume dolls of Gwen Stefani’s fashion collection Harajuku Lovers. Inspired by
the electric street scene of the Harajuku shopping district in Tokyo, the Harajuku Lovers collection captures the
lyrics and iconography from Gwen Stefani’s albums and appeals to anyone who appreciates a ‘fatal attraction
to cuteness’. 'Tough, with an attitude, Music is always looking to make someone laugh’.

The scent is a sparkling fruity floral with notes of pear, sweat pea, and sleek wood. The little doll is dressed
with ‘a smocked sailor outfit and black lace-up boxing boots’.

Ma Dame

A light, floral woody musk youthful scent, Not for ladies only. Ma Dame is an event: Jean-Paul Gaultier’s
first major scent for women in the 15 years since the launch of his oriental Classique followed 6 years later by
the heady floral Fragile, which was never as successful as Classique and Le Mâle. With Ma Dame, Gaultier
goes back to the provocative accents that have made his creative style so successful around the world.

Young and easy-to-wear, you have to rip open Ma Dame’s package as a wink to the clothes that British
model Agyness Deyn rips in the ad, which also features a song from the 80s called ‘3ème Sexe’. The song, by
the French group Indochine, is sung here by dj Miss Kittin ‘Une fille au masculin, un garçon au feminin’. (“a
masculine boy, a feminine girl”). Ma Dame celebrates today’s garçonne young and sassy. Ma Dame’s catch
phrase in French is: ‘Interdit aux dames’ (NOT for ladies), although in English they went with “For the woman
who is unique. Unconventional. Different.”

A light and easy-to-wear composition. Refreshed with a zest of ruby orange and a dash of grenadine, the
fragrance reveals a light rose bouquet evolving towards an ‘overdose of musk’ and ‘a long vibration of cedar’.

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Designed by - Francis Kurkdjian, Takasago. On the “ripping” package, the perfume’s name is writ-
ten in capital letters that look almost like a tag. Classique’s celebrated hourglass figure is set in relief into the
heart of the rectangular bottle, which glows with a hint of grenadine pink. Creative prowess worth noting: the
transparent spray mechanism is invisible.

L’Eau D’Issey ‘Reflets d’une Goutte

A graphic desinger’s floral musk vision of L’Eau d’Issey. Like in 2007, Issey Miyake opens an olfactory
parenthesis with a guest designer. This year, Mathieu Lehanneur revisits the bottle and packaging, with a design
evoking ‘ripples from a drop of water’. Limited edition.

A perfume of dew on plants with lightly musky, woodsy waves of rosy-floral scent. Designed by -
Alberto Morillas, Firmenich. The L’Eau d’Issey bottle is garbed in a soft blue hue. The packaging is
enhanced with concentric semi-circles that allow a glimpse of the bottle.

Lil’Angel by Harajuku Lovers

A colourful citrus Japanese perfume doll imagined by singer Gwen Stefani. Sassy and sexy, Lil’ Angel is
one of the 5 little perfume dolls of Gwen Stefani’s fashion collection Harajuku Lovers. Inspired by the elec-
tric street scene of the Harajuku shopping district in Tokyo, the Harajuku Lovers collection captures the lyrics
and iconography from Gwen Stefani’s albums and appeals to anyone who appreciates a ‘fatal attraction to cute-
ness’. Lil’ Angel is constantly looking out for others because she knows there are two sides to every story.

The scent is fresh citrus floral with notes of pineapple, candied violet, and lollipop accord. The little doll
wears ‘a classy yet sexy schoolgirl outfit complete with plaid pleated miniskirt, white knee-highs, and shiny
black Mary Janes’ shoes.

Blanc d’Hiver

A frosty floral fruity eau to drape on like a mink stole. This light fragrance was inspired by the whiteness
of winter, when the frosty earth resembles the sky. The designer imagined an iris breaking through the ice to
bloom in the sun, interpreted as an eau in which frosted pear blends with musks

A sweet eau with musky, fruity waves of scent blending pear, green accents and powdery notes. A clean,
angular bottle with a white-lacquered metal cap. The label evokes a book cover.

Fuel for Life Unlimited

A foral fruity fragrance for women only. A year after the launch of Fuel for Life, Diesel presents a varia-
tion for women only, christened Unlimited. The ad has a Roaring 20s boudoir look, a bottle wrapped in fish-
net and adorned with a long, golden chain. A perfume intended for curious, provocative women ‘seeking new
thrills.’ The fruity, floral opening introduces a lightly spicy, gourmand trail.

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Fragrance’s & Their Stories 99

A gourmand fruity-floral scent blending mandarin orange with guava, licorice, aloe vera and white flowers.
Designed by - Jacques Cavallier, Olivier Cresp and Harry Fremont, Firmenich. A flask garbed in
white fishnet with a shiny golden chain.

Rose Noir

A chypre rose, for her, and even him. ‘Vision of a black rose with an intense animal character’, Byredo’s
Rose Noire is a modern chypre-rose for women, and even for men too, why not? The brand’s founder, Ben
Gorham, is an eclectic Swedish-Indian artist. At selected points of sale.

A floral chypre with fruity tonalities as well, especially grapefruit. The base is woody and slightly musky.
Designed by - Jérôme Epinette, Robertet. The house’s clean, pure cylindrical bottle with its engraved
black cap.

Love in Black

After Love in White, Creed presents Love in Black a rose violet. ‘A gray, black and silver decor silvery
brass fragrance burners, billowing satin drapes’ - that is the atmosphere that inspired Love In Black. A floral
perfume flaunting a bottle all dressed in black and a scent composed around violet.

Dominated by violet, Love in Black’s juice is closer to a deep purple than to black. A few fruity (cassis,
a.k.a. black currant), green and spicy (clove) notes jazz up the violet, mellowed by hints of iris and rose.
Secret Obsession 2008. The house bottle, garbed in black.

Secret Obsession

Sensuality, fantasies and. secret obsessions. ‘Between love and madness lies… obsession’: that was the
starting point for Secret Obsession. Over 20 years ago, the Obsession ad made a huge stir. Secret Obsession’s
is also attracting a lot of attention. It features the actress Eva Mendes in a provocatively sensual, almost sexu-
al attitude. More floral than the original Obsession, Secret Obsession has conserved the original’s oriental char-
acter and the promise of an aphrodisiac love-potion.

Secret Obsession is described as ‘an intoxicating floral-oriental fragrance weaving together forbidden fruits,
exotic flowers and a sultry wood signature’. Designed by - Calice Becker, Givaudan. An amber-hued bot-
tle with sophisticated, feminine curves. Designed by - Fabien Baron.

U for Her 2008

What happens next is up to U. U is a premium oriental floralfeminine fragrance created by Avon in col-
laboration with French couturier Ungaro. The intriguingly sensual style of Emanuel Ungaro is infused into a
feminine blend of confidence and allure. The fragrance is launched with a masculine counterpart, U for him.

The scent is made up of fresh blossoming florals surrounded by blonde woods. The top notes blend berg-

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amot blossom and wet freesia. The mid notes mix acacia aura, living lotus flower and osmanthus. The drydown
melts sandalwood and clean musk. The bottle is shaped as a soft pink hourglass.

May 15, 2008


Feerie

A fairy tale floral fragrance with a jewel-like spirit. Fairies are a theme found in Van Cleef & Arpels’s jew-
elry collection, and now a fairy is making an appearance in one of their fragrances, too. Fairy-tale-like, luxuri-
ous and delicate. Féérie (a “fairy-tale like extravaganza”) is a sweet, woodsy-floral fragrance in a bottle evok-
ing a facetted blue gemstone. But what’s most striking about the bottle is its silvery cap: shaped like a flower
corolla, it has a petite winged fairy perched on a slender stem.

A light bouquet composed around violet. Zesty with a green-fruity note of cassis, it blossoms into a musky
trail evoking blackberry and sweet woodsy notes. Designed by - Antoine Maisondieu, Givaudan. A
multi-facetted midnight-blue bottle topped with a metal cap with a fairy perched on it.

Magnifique

A passionately red, passionately Lancome. Some colors just are passionate, and red is one of them. Like
a fiery declaration of the most exalted femininity, Lancôme wanted to create an exceptional fragrance,
Magnifique. An elegant, ruby-red bottle, a woodsy-spicy-floral scent stitched form the finest ingredients. And
a beautiful face, too American actress Anne Hathaway.

A woodsy-floral scent with a spicy saffron opening. The heart blends an armful of lightly honeyed roses
with a lush note of jasmine. The woodsy trail blends vetiver and sandalwood with essence of Nagarmotha, an
Indian variety of papyrus with a sweetly smoky trail. Designed by - Jacques Cavallier and Olivier
Cresp, Firmenich. A sophisticatedly streamlined bottle, in a ruby-red hue.

Cereus pour Femme

Elegance and sophistication. The Cereus pour Femme floral jasmine fragrance collection is for the woman
whose values and actions are based not on the passing wave of the moment, but on solid foundations and the
desire to live outside of anyone else’s expectations. The brand takes its name from the night blooming cereus,
a rare plant that produces an exquisite and fragrant flower once a year, between June and July, and only at night.

Cereus Pour Femme # 9 blends black currant, raspberry, crushed leaves, bergamot, Bulgarian rose, star jas-
mine, peony, vanilla, musks, sandalwood and cedarwood.

Cereus Pour Femme # 12 is a combination of black currant, peach flower and watermelon surrounded by
Brazilian rosewood and vanilla.

The following pyramid is for Cereus Pour Femme # 3. Inspired by the scent of magnolia blossoms, # 3

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Fragrance’s & Their Stories 101

blends citrus, peony, jasmine and musks. A narrow feminine bottle with a natural leather cap.

b Spot

A sexy fruity-floral scent to help you find your b-spot. b spot is the second perfume from fun & glamorous
make-up brand Benefit. ‘Every gal’s got one (a few, actually!). b spots that is’ the ad goes. The back of the box
has a “seductive pulse point map” showing where to dab the scent on inner curve of the ankle, neck-colleté, etc.

A fruity cocktail of mango, cassis and watermelon blends with the floral notes of freesia and peony. The
fragrance gets warmth from a bed of sandalwood and amber. The round bottle flaunts a blue-and-green label
with fun, feminine, retro patterns.

Lismore

An elegant floral muguet scent and precious like crystal. The Waterford name has been synonymous with
luxury and prestige. After crystal, fine China, home accessories and writing instruments, the brand launches its
first fragrance. Lismore is a ‘sensual-yet-light-hearted mélange of complex beauty’ inspired by the high qual-
ity and elegant fluidity of Waterford crystal. Lismore is a romantic fragrance with soft, feminine sensuality.

The scent opens with notes of of water lily, freesia and mandarin. The heart is ‘a cascade of soft feminine
florals including carnation, peony, and night blooming jasmine’. The fragrance dries down to a sensual com-
bination of orchid vanilla, violet and woods. Perfumer - Harry Fremont, Firmenich. The fragrance is
housed in an elegant crystal bottle. Waterford’s master craftsmen designed Lismore so that after the perfume
is gone, the crystal bottle morphs into a crystal bud vase.

Jasmine Noir

A mysteriously luxurious tribute to one of the most precious flowers in perfumery. Jasmine is a flower that
surprises the imagination. Its tiny, delicate, snow-white flowers release a powerfully sensual and mysterious
scent. Jasmin Noir aims to exalt this duality. In the same spirit, the woman to whom Jasmin Noir is dedicated
reveals a soul at once delicate and seductive. The fragrance’s ad campaign, shot in Ibiza by Mert Alas and
Marcus Piggott, features Kate Moss wearing an exclusive white-gold and diamond necklace from Bulgari’s
Haute Joaillerie Collection.

The perfume opens with a delicate note of gardenia petals, refreshed with green sap. Then sambac jasmine
makes its appearance, paired with velvety accords of satin almond. Precious woods and tonka bean introduce
the scent’s final notes. Designed by - Carlos Benaïm and Sophie Labbe, IFF. The signature bottle is
adorned with touches of gold, strikingly set off by the black background, which expresses the perfume’s inti-
mate and mysterious facet.

Amor Amor

A feminine alchemy of temptation. After Amor Amor, the game isn’t over yet. There she is, lascivious,

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self-assured. Facing a mirror, in her amethyst-hued, curve-hugging dress, she’s looking at him, waiting for his
answer. Launched in tandem with the men’s scent, Amor Amor Tentation is a more intense love rite the inno-
cent sensuality of the first few hours has evolved into torrid desire.

A woodsy-floral-oriental fragrance opening with a lively duo of mandarin orange and ivy. The sun-
drenched floral heart blends jasmine with Tahitian tiare flower. The deliberately voluptuous, gourmand base
reveals ‘passion spiced with cedar and vanilla’. Designed by - Honorine Blanc, Firmenich. The bottle
reprises the lines of Amor Amor, but flaunts an amethyst hue. The packaging is adorned with a purple rose
wreathed in wisps of smoke, evoking the perfume’s bewitching nature.

David Yurman

David Yurman’s first signature fragrance. American jeweller David Yurman introduces his first fragrance.
"I wanted to bring my design principles to a genre beyond jewelry, and fragrance is an area that I have long
been fascinated with," David Yurman explains. "Perfume is representative of personal style - much like jewel-
ry, so I wanted to explore the art of fragrance, and to create one that embodies the David Yurman woman and
brand." For David, the first fragrance, much like the bracelet, had to be substantial, yet elegant with a classi-
cal structure and unique components.

The scent opens with hints of mandarin, green petals, cassis and guava. The heart notes blend peony, water
lily and rose. The base blends patchouli, exotic woods, musks and vanilla. Perfumer - Harry Fremont,
Firmenich. An elegant faceted golden bottle.

Rainkissed Leaves

A green floral scent inspired by the summer rain. Fresh and green, Rainkissed Leaves is a re-creation of
the summer rain with lush green leaves, crisp watercress and fresh florals. Rainkissed Leaves exists in edt and
in a body range to be discovered in the Signature Collection.

The fragrance blends green notes of fresh cut grass, watercress and crushed gren leaves with the fresh flo-
ralcy of muguet, peony and hedione. A pared down rectangular bottle.

Fancy

A flirtatious floral fruity fragrance from America’s sweetheart. Fancy is a natural expression of Jessica
Simpson’s lifestyle one moment she’s a fashion icon, the next she’s the girl next door. “With Fancy, I wanted
to create a pretty fragrance, one that I could be just as comfortable wearing on the red carpet or every day with
my favorite jeans,” says Jessica Simpson. “This is a special fragrance personal, whimsical, playful and roman-
tic. To me, Fancy is just that - Fancy.”

The fragrance opens with sparkling notes of pear, apricot nectar and red fruits. The heart unveils dewy gar-
denia laced with night blooming jasmine and toasted almonds. The base melts creamy sandalwood, amber crys-
tals and vanilla crème. Perfumer - Alexis Dadier, Mane. The soft pink bottle is a modern interpretation of

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Fragrance’s & Their Stories 103

Jessica’s favorite vintage perfume bottles.

Jeanne Lanvin

Lanvin pays tribute to its founder with a signature scent. Jeanne Lanvin founded the brand that bears her
name. Although Arpège is still her best-known fragrance, she also dreamt up perfumes with bold names like
Scandal and My Sin. Today, the House of Lanvin and its artistic director Alber Elbaz pay homage to her with
a perfume that bears her name. Young, feminine, light-hearted and easy-to-wear, the perfume comes in a bot-
tle tied with a pink tulle ribbon.

Anne Flipo wanted a brief formula centered on musk, an ingredient that’s ‘both light-hearted and
romantic’. The result is a light, fruity-floral fragrance pairing notes of peony and red berries. A spare, rectan-
gular pink bottle adorned with a tulle ribbon.

Dark Amber & Ginger

A calming oriental fragrance in the Kohdo Wood collection. Calming and sensual, Dark Amber & Ginger
Lily encourages a sense of tranquility as day turns to night. To be discovered in the Kohdo Wood Collection
(Kohdo is the ancient Japanese art of incense), the fragrance is released with Lotus Blossom & Water Lily. Dark
Amber & Ginger Lily’s combination of cardamom, orchid and kyara wood is designed to cleanse the senses and
encourage calmness, relaxation and positive thought, making it the perfect scent to use from early evening into
the night.

The scent opens with spicy notes of cardamom and ginger. The floral heart blends orchid, night blooming
jasmine and lily. The base melts incense, amber and warm woods. It can be worn alone or combined with
Lotus Blossom & Water Lily. A rectangular black bottle topped with a metallic cap.

My Life / Hommage a Marlene Dietrich

A chypre floral tribute to a legendary woman. The first celebrity to whom Parfums Grès has dedicated its
fragrant homage is Marlene Dietrich. My Life is a chypre perfume that reflects the self-confident side of
Marlene Dietrich. The actress and singer ideally embodies feminine elegance coupled with self-assurance and
the art of seduction. My Life is released with 2 other scents, My Dream and My Passion.

The fragrance opens with orange blossom, wisteria and pink grapefruit. The fragrance is given a special
kick by a warm note of rum that blends with Sambac jasmine and heliotrope. The base note mixes woody
accents of patchouli, sandalwood and vetiver with labdanum and benzoin. Perfumer - Marie Salamagne,
Firmenich. The fragrance comes in a heavy glass bottle. The cap is decorated with a gold ribbon and a blue
seal. Design - Aesthete.

Berberiades Extreme

Oriental extreme, burn, eau of the Levant. Two years after the creation of the woodsy-oriental Berbériades,

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independent fragrance designer Stéphanie de Saint Aignan unveils a more intense and spicier version,
Berbériades Extrême. A unisex scent of burning desire, inspired by the Orient.

An oriental eau blending warm and cold spices and waves of cedar and sandalwood with vanilla, amber and
a floral hint of jasmine. A clean, angular bottle with a white-lacquered metal cap. The label evokes a book
cover.

Tootsie Roll

More than sixty million Tootsie Roll candies are produced per day. A good idea for Demeter to launch the
Tootsie fragrance collection. Demeter’s Tootsie Roll is a luscious mix of fudge, chocolate and vanilla that brings
back childhood memories of simple and easy pleasures.

A gourmand combination of fudge, caramel, chocolate and vanilla. For women or men. The Demeter sig-
nature bottle is adorned with a label that looks like a candy wrap.

Covet Pure Bloom

A lush floral tropical flower to covet. There are shoes, and then there are stilettos. There’s jewelry, and
then there are diamonds. There are flowers, and then there are lush tropicals. After Covet, Sarah Jessica Parker
unveils Covet Pure Bloom. The secret of the scent is a precious flower, the royal indonesian pikake ‘it's pure
paradise and rare sensuality in bloom’.

Lush, feminine, floral, Covet Pure Bloom opens with purple plum, mandarin and coconut water. The flo-
ral heart mixes tuberose, royal indonesian pikake and jasmine. The sensuous base glows in a mix of amber,
creamy musks and sandalwood. The original bottle in the shape of a smooth cabochon gemstone is now trans-
formed from peridot green to a purple amethyst. A chic gold-tone rope choker wraps around the neck.

Montana En Turquoise

A sweet, mysterious bouquet inspired by the Orient. Oriental Flower is the 3rd fragrance in Esteban’s Les
Floraux collection. ‘With an aura of mystery’, evocative of a voyage to the Orient, the scent blends white flow-
ers, vibrant notes, woods and vanilla.

A floral-oriental-woodsy scent with a vibrant opening of aldehydes and mandarin orange. The orange blos-
som-and-tuberose heart is softened with lavender. Vanilla and cedar wood bring the fragrance to a close. The
square bottle is adorned with a suspended bubble and comes with a floral charm for a cap.

Deseo Forever

Feel the freshness and the softness of Jennifer’s garden on a peaceful summer morning. The sheer, fruity
floral scent opens with sparkling notes of apple and bergamot. The floral heart blends orange blossom, rose,
magnolia and French mimosa. The mineral base melts amber, sensuous woods and musks. Perfumer’s -

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Ellen Molner & Jim Krivda, Givaudan. A gemstone-like bottle, cut with multiple facets. The stone is
washed in an icy blue hue with a crystal clear cap.

Fleur de Corail

A get-way-from-it-all fragrance that plunges you into a fragrant bleu lagoon. Calm seas to light winds,
warm sun, a parasol to cast its shade over the perfume bottle’s elegantly slender silhouette’. Its turquoise hue
evokes a lucky charm of a stone. Or the sun-drenched tones of a tropical lagoon.

Highlighted with fresh sea-breeze notes, bergamot opens the scent. The floral, sun-drenched heart reveals
lily, ylang-ylang and orchid in an oriental floral arrangement. The warm, summer-vacation dry down blends
white musks, vanilla-bean decoction and woodsy notes. Designed by - Nathalie Lorson, Firmenich. A
spiral bottle sheltering a turquoise-blue juice. Designed by - Serge Mansau.

April 30, 2008


Sensuous

Sensuous is a celebration of a woman in full possession of her powers. Confidence, femininity, quiet
strength and timeless grace. Every woman defines ‘sensuous’ in a different way. The advertising campaign
conveys this idea, featuring four Estée Lauder spokesmodels - Gwyneth Paltrow, Elizabeth Hurley, Hilary
Rhoda and Carolyn Murphy. ‘Each model represents a different side of sensuality,’ says Aerin Lauder. ‘Hilary
conveys youth while Carolyn’s classic look communicates elegance. As an actress, Gwyneth brings an emo-
tional range to sensuality and Elizabeth portrays confidence and wisdom.’ To capture the essence of sensuali-
ty, Estée Lauder wanted to re-invent the idea of feminine woods, creating a fragrance category called Woody
Amber. The result is fluid, warm, inviting and distinctly feminine.

Sensuous is based on a ‘Warm Accord’ of molten woods (the scent uses a ‘melted woods NaturePrint’) and
amber. The ‘Feminine Accord’ is a floral introduction that is composed around a fragrance concept called
Atmospheric Florals. It blends ghost lily accord, magnolia, jasmine and ‘ylang Nature Intact’. The ‘Luminous
Accord’ fuses creamy sandalwood, black pepper, juicy mandarin pulp and ‘honey NaturePrint’. The bottle
design features delicate fluting, an Estée Lauder signature that flows diagonally across the glass. The bottle is
topped with a luminous rose-gold cap.

L’Eau Nirique

White petals under a star filled sky. L’Eau Nirique (the name is a play on the word Onirique French for
“dream-like”) heralds the return of independent designer Stéphanie de Saint Aigan. The inspiration for this
dreamy eau, embroidered with petals of lemon blossom, jasmine and other white flowers, is ‘the deep blue of
a summer night under the full moon in a sky dotted with thousands of stars’.

A perfume with a fresh opening of citrus and lemon blossom leading into jasmine and tuberoses. A few
hints of coconut and banana strengthen the whole’s sun-drenched character. A streamlined, angular bottle with

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a white-lacquered metal cap. The label evokes the cover of a book.

Lotus Blossom

An energising fragrance in the Kohdo Wood collection. Welcoming the daytime, vibrant Lotus Blossom &
Water Lily is designed to wake the senses and energise the soul. To be discovered in the Kohdo Wood
Collection (Kohdo is the ancient Japanese art of incense), the fragrance is released with Dark Amber & Ginger
Lily. Lotus Blossom & Water Lily’s blend of mandarin, sacred lotus blossom, bamboo and aloeswood, encour-
ages energy, inspires confidence and focuses the mind, making it the ideal scent to use during the day.

The scent opens with vibrant mandarin and floral aquatic accents. The floral heart blends lotus flower,
water lily and jasmine. The base fuses incense, bamboo and aloeswood. It can be worn alone or combined
with Dark Amber & Ginger Lily. A rectangular translucent bottle topped with a metallic cap.

Pretty Nina

Has a sniff of Nina Ricci's new limited edition Pretty Nina yet? Our verdict it's a deliciously sweet and
romantic fragrance for summer, perfect for gourmand girls who like a bit of sparkle. Pretty Nina is a floral,
fresh, fruity scent that borrows its candy apple heart from the Nina fragrance and is very much Nina's younger
sister - it's sexy, in an innocent, girly, sugar-sweet kind of way.

The fragrance is a medley of desserts, with top notes of invigorating citrusy grapefruit and fresh Caipirinha
lime, heart notes of green apple, fresh raspberries and Arabian jasmine (one of the most fragrant varieties), and
base notes of apple wood, musk, vanilla and caramel.

Caramel, vanilla and sweet apple all in one pink bottle could make for a sugar overload, but the citrus top
and jasmine heart notes save the scent from becoming too sweet.

L’Homme

The updated juice features notes of grapefruit, lavender, violet, basil, white pepper, Tonka bean and
patchouli.

The bottle is an iridescent blue, engraved in white, topped with the signature L’Homme hexagonal cap.

Oscar Summer

The scent is said to capture the light and breezy elegance of summer and features sparkling citrus notes, atop
a floral heart and exotic base.

The bottle is coloured a graduated opaque aqua, for a chilled effect. The shade is echoed on the outer car-
ton, offset by a vibrant orange lily.

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Fragrance - Sensuous

The feminine scent a distinctive woody amber that marks a deliberate departure from Lauder’s extensive
floral portfolio. “Any woman can be sensuous at any age,” declared Estée Lauder Senior Vice President,
Creative Director Aerin Lauder, at the launch event. This conviction is highlighted by the advertising cam-
paign, which for the first time features all four Lauder spokesmodels (Gwyneth Paltrow, Elizabeth Hurley,
Hilary Rhoda and Carolyn Murphy) and the tag-line “Every Woman Wears It Her Way”.

“This is very unexpected from us, and yet when you see it, it feels very on-brand,” explained Lauder. “I
really like the idea of using four women, because they are all different and together they appeal to everyone.

“Each model represents a different side of sensuality,” she continued. “Hilary conveys youth, while
Carolyn’s classic look communicates elegance. As an actress, Gwyneth brings an emotional range to sensual-
ity and Elizabeth portrays confidence and wisdom.

“All four models will be featured at our counters and in our print advertising. In some cases, the models
may be split up to match the demographics of a particular magazine.”

L’Eau par Kenzo Ice

When eau turns into ice. For just a summer, L’eau is going icy at Kenzo, with a seasonal scent, L’Eau par
Kenzo Ice. A fragrance for women with a frosty sparkle composed around a fresh and transparent citrus accord,
softened with sweet and sensual notes with a subtle hint of vanilla. On the packaging, the lotus takes on a frosty,
crystalline effect.

A sparkling opening of frosty lemon and spicy-aromatic notes. A light floral heart of freesia, nasturtium
and fig blossom. A sweet trail with a hint of wood and vanilla. You’ll recognize the original’s undulating bot-
tle with a graphically crystalline motif evoking ice on the package.

Smile, Fire, Wonder

Three scents, three colors, three moods. Avon proposes a fragrance palette of three scents. This aromatic
collection of fragrances captures various emotions. ‘make me smile’ is a yellow blend of citrus.

Fire me up’ is a red fruity-ambery potion, ‘make me wonder’ is a purple sensuous mix. Fire me up’ blends
red pomegranate with black cherry and amber. Make me wonder’ blends boysenberry, violet and vanilla bean.
The following pyramid is for ‘make me smile’ that mixes mandarin and bergamot with a burst of radiant flo-
rals. Three colourful cylinder-shaped bottles.

Eau des Lagons

Wake up beneath the golden dawn of an ancestral land. Fleur de Terre (“Flower of the Earth”) is one of the
3 new fragrances being launched by make-up brand Shu Uemura to celebrate the 25th anniversary of their first

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boutique (opened in Tokyo in 1983). Designed in Grasse from 100% natural ingredients, it is a luminous eau
‘evoking a woman’s natural incandescence’. A Fleur de Rose make-up palette was also designed. Limited edi-
tion series.

A lively opening of citrus and spices evolving towards a heart of sunny flowers and rosemary. The sweet-
er trail blends woods, tonka bean and vanilla. A 100% natural eau de toilette enriched with Depsea water (the
brand’s signature water, drawn from the depths of the sea, over 600 feet down). Designed by: Marc Fanton
d’Andon. A glass cylinder garbed with just a hint of yellow.

Escale a Portofino

An olfactory citrus cruise to Italy. Dior invites us to the Mediterranean in a spirit of lightness and noncha-
lance. Portofino, a small fishing village on the Italian Riviera, was chosen as the House of Dior’s first port of
call. As for the fragrance, designer François Demachy chose to reinterpret the classic freshness
of a Cologne by adding slightly more feminine accents.

A fresh eau that opens with a ‘farandole of citrus. The fragrance then unveils notes of bitter almond, orange
blossom, and juniper berries, and woodsy hints of cypress and cedar. Cylindrical bottle with a silvery cap, both
engraved with a woven-cane motif.

Fleur de Rose

One drop of treasured romance. Two drops of shy fantasy. Fleur de Rose is one of the 3 new fragrances
being launched by make-up brand Shu Uemura to celebrate the 25th anniversary of their first boutique (opened
in Tokyo in 1983). Designed in Grasse from 100% natural ingredients, Fleur de Rose is ‘a fresh and natural
floral bouquet, with a fruity accord that reflects modern perfumery’. A Fleur de Rose make-up palette was also
designed. Limited edition series.

Turkish rose blends with ylang-ylang, jasmine, sage and lemon, creating an elegant floral accord with a hint
of fruit. A 100 % natural eau de toilette enriched with Depsea water (the brand’s signature water, drawn from
the depths of the sea, over 600 feet down). Designed by - Daniel Maurel. A glass cylinder garbed in just a hint
of pink.

Fleur de Source

A source of fresh, delightful citrus beauty. Fleur de Source (“Flower of the Natural Spring”) is one of the
3 new fragrances being launched by make-up brand Shu Uemura to celebrate the 25th anniversary of their first
boutique (opened in Tokyo in 1983). Designed in Grasse from 100% natural ingredients, Fleur de Source is a
creation for a woman ‘with a unique character rich with one-of-a-kind emotions’. A Fleur de Source make-up
palette was also designed. Limited edition series.

The freshness of citrus and lavender intertwine with essential oil of aquatic papyrus over a spicy base of
Egyptian basil and coriander. A 100% natural eau de toilette enriched with Depsea water (the brand’s signa-

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Fragrance’s & Their Stories 109

ture water, drawn from the depths of the sea, over 600 feet down). Designed by - Jacques Fiori. A glass cylin-
der garbed with just a hint of blue.

Fleur de Terre

Wake up beneath the golden dawn of an ancestral land. Fleur de Terre (“Flower of the Earth”) is one of the
3 new fragrances being launched by make-up brand Shu Uemura to celebrate the 25th anniversary of their first
boutique (opened in Tokyo in 1983). Designed in Grasse from 100% natural ingredients, it is a luminous eau
‘evoking a woman’s natural incandescence’. A Fleur de Rose make-up palette was also designed. Limited edi-
tion series.

A lively opening of citrus and spices evolving towards a heart of sunny flowers and rosemary. The sweet-
er trail blends woods, tonka bean and vanilla. A 100% natural eau de toilette enriched with Depsea water (the
brand’s signature water, drawn from the depths of the sea, over 600 feet down). Designed by - Marc Fanton
d’Andon. A glass cylinder garbed with just a hint of yellow.

Aria di Capri

A song of praise to the natural beauty of the isle of Capri. Aria Di Capri evokes the sweet nostalgia of sum-
mer coming to a close in Capri. An ode to the beauty of the island and its untamed nature, the fragrance com-
bines energizing essences of citrus, the sweet scent of flowers clinging to the cliffs, tangy sea-breeze accents
and more sun-drenched notes.

An energizing opening of almost aldehyde-like citrus fruits. The heart unveils a bouquet of iris, jasmine
and mimosa punctuated with peach and aromatic notes. The fragrance evolves towards an ambry trail. A rec-
tangular bottle topped with a facetted yellow cap.

Tropical Dots

A fruity floral gourmand fragrance, in the Tootsie Collection. If you like Tootsie Roll’s Tropical Dots,
Demeter has transformed their flavours into fragrance. Demeter’s Tropical Dots is ‘a refreshing and exotic,
but Oh-So-Smooth blend’ of fruity notes.

A fruity combination of grapefruit, pineapple, passion fruit, mango and coconut. For women or men.he
Demeter signature bottle is adorned with a label that looks like a candy wrap.

Tilleul

A summery floral green sonato of linden-tree blossom. Niche brand Parfums d’Orsay is re-releasing one of
its classic scents, Tilleul. Reformulated by perfumer Olivia Giacobetti, the fragrance, with its tender,
feminine aura, evokes cool summer evenings and childhood memories.

A fresh opening of lemon-tree leaves and angelica seed heralds a heart of linden-tree blossom. The some-

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what sweeter trail blends beeswax and acacia wood. A contemporary reinterpretation of the nearly 100-year-
old original formula. Designed by - Olivia Giacobetti, Iskia. A cube-shaped bottle with rounded curves
in a linden-green package.

Miss Sixty Rock Muse

Inspired by "a rock 'n roll spirit and vintage scents", the fragrance concept is designed to encapsulate the
sexy and rebellious nature of a rock musician’s muse.

The juice opens on notes of grapefruit and bergamot, with highlights of redcurrant. The floral heart is a
blend of heliotrope, jasmine and yerba mate, while frosted rose adds to the scent’s chypre character. The base
is characterised by patchouli, sandalwood, vetiver, soft musk and powdery Basmati rice.

The flacon depicts a burning heart in shades of red, yellow and orange, with the Miss Sixty brand embla-
zoned across it in gothic letters. The neck is adorned with a silver ring bearing mystical symbols, while the cap
resembles a big faceted ruby.

Vera Wang Bouquet

Explaining the inspiration behind the scent, the designer declared - “For me, flowers and fragrance are the
perfect expression of love and commitment, and a bouquet symbolises that union. In the hands of a radiant
woman, a bouquet can be magical.” The fragrance concept, therefore, is designed to encapsulate the magic and
beauty of a radiant, modern bride.

The juice opens on notes of dew drops, accentuated by bergamot and blackcurrant leaves. The floral heart
is a blend of narcissus and honeysuckle, while the base is characterised by lavender, cedar and white iris root.
The flacon is a reinterpretation of the classic Vera Wang fragrance bottle, sporting curved facets cut into the
front, offset by a clear glass cap and platinum-hued collar.

James Franco

Has become the latest actor with a fragrance deal. The actor is perhaps best known for playing Harry
Osborn in the Spiderman movies but first came to my attention when he played James Dean back in 2001. The
new fragrance will be Frida Giannini's second for Gucci, the first Gucci by Gucci came out last year and was
promoted with an ad by director David Lynch. No details yet on what the scent's profile will be but it has been
developed with the P&G Prestige Products division of Procter & Gamble and will come out in the fall. I can
only hope Franco shaves off that bad mustache before the photo shoot.

Vera Wang Princess Fragrance

The product is described as pretty and playful, warm yet fresh. The juice, a sparkling floral, opens on notes
of green ivy, tangerine and water lily.

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The heart is composed of orange flower petals, Moroccan rose, jasmine sambac and mimosa. The base is
a blend of apricot, amber, woods and musk.

The flacon is a reinterpretation of the original Vera Wang Princess bottle. Coloured pink and shaped like a
heart, it is capped with a silver, bejewelled crown.

Fleur de Bois

Inspired by walks in London's Regent's Park, perfumer Lyn Harris has added a new scent to her luxuri-
ous Miller Harris collection, and it's perfect for summer days.

Like the Secret Garden that became Harris' starting point, the fragrance is a concoction of dewy fresh grass,
an English garden bouquet of roses, iris and jasmine, balanced by an exotic blend of myrrh, precious woods and
resin.

A sophisticated addition to this year's line-up of summertime scents.

Sport Water

The fresh, serene spirit of sea and sport. Inspired by Jil Sander Sport, Sport Water is a limited edition scent.
It vividly evokes all the sensations of the sea the harmony of the waves breaking on the shore, the vitality of
the salt-laden air, the sensuous sense of sand beneath bare feet. This floral woody musky fragrance is ideal after
sport or on hot days.

The scent opens with green peach leaves, yuzu and paradise seeds (spices from a small South African tree).
The floral heart is delicately aquatic with notes of wet rose petals and watery jasmine. The woody dry-down,
blends amber and ‘sacred sun-soaked Holy Wood from the Galapagos Islands’. It is enriched with musky notes
of ambrette seeds. Perfumer - Emilie Coppermann, Symrise. Through the clear glass of the bottle, the
fragrance sparkles blue as the sea. On the glass, the name of the fragrance stands out in crisp white and pale
blue.

My Passion - Hommage a Marlene Dietrich

My Passion is a deliberately sensuous perfume that reflects the ‘vamp’ side of Marlene Dietrich. Marlene
Dietrich was one of the famous client of Madame Grès Paris Haute Couture House. My Passion is released
with 2 other scents, My Life and My Dream.

The fragrance begins its seduction with top notes of apple, cinnamon and lily of the valley. The heart blends
orange blossom and salicylate notes. The oriental base mixes vanilla, amber and musks. Perfumer - Sidonie
Lancesseur, Robertet. The fragrance comes in a heavy glass bottle. The cap is decorated with a gold ribbon
and a violet seal. Design - Aesthete.

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April 15, 2008


My Dream - Hommage a Marlene Dietrich

My Dream is classic floral perfume in the tradition of Parisian haute parfumerie. It reflects the elegance of
Marlene Dietrich and is the olfactory representation of the ‘beloved goddess’. My Dream is released with 2
other scents, My Life and My Passion.

The fragrance opens with Italian mandarin accompanied by the fruity aromas of pineapple, melon, black
currant and apple and a spicy touch of clove. In the heart note, the opulence of Casablanca lily contrasts with
the delicacy of lilies of the valley, roses and violets. The base note is comprised of sandalwood, vanilla, amber
and musks. Perfumer - Jean-Christophe Herault, Fragrance Resources. The fragrance comes in a
heavy glass bottle. The cap is decorated with a gold ribbon and a pink seal. Design - Aesthete.

Champaca

Not all mums want perfumes which smell of flowers or lemons. If you're looking to introduce your moth-
er to something a little quirkier this Mother's Day, may we suggest Space NK's delicious Champaca eau de toi-
lette?

Just that little bit spicy, but with a cosy vanilla and amber base, we guarantee she won't have

Dark Sapphire

A glamorous oriental and sensuous fragrance for every women that loves jewels. Like every woman, I love
jewels”, said Jette Joop. With Dark Sapphire, Jette has created a sensual fragrance, like her many faceted. An
oriental fruity gourmand fragrance, Dark Sapphire is perfect for active, elegant, modern women, who dare
asserting their personality.

The topnotes blend mandarin, star anise with fruity and lush green notes. The floral gourmand heart mixes
heliotrope, rose and gingerbread. The dry down dazzles in a fusion of white amber, diamond musk and creamy
sandalwood. With its clean-cut lines, the bottle evoks a jewel. The cap evokes a night-blue sapphire. With
metallic sparkles, the box echoes the blue facets of the cap, with “Jette Dark Sapphire - From Jette Joop with
Style” standing out in silver letters.

Kenzo Eau de Fleur Tea

While it is typical for perfume houses to launch a spring fragrance, Kenzo has gone a step further this sea-
son, debuting not one, but three!

The Eau de Fleur collection consists of Silk, Magnolia and Tea, each inspired by its eponymous Japanese
tree blossom. Light, floral and pretty, all three are ideal for the spring months, but my favourite has to be the
Tea, for its fresh, yet delicate, scent.

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Sublime Balkiss

The mystery and seduction of a chypre scent that’s both modern and classic. For The Different Company,
perfumer Celine Ellena has come up with a modern chypre. Here, flowers and berries are blended with
2 varieties of patchouli the essence and a fraction. Although it keeps the classic structure of a chypre scent, the
fragrance contains neither oak moss nor synthetic moss. While the fragrance’s name is an homage to the Queen
of Sheba, for the scent itself, the designer was inspired by her childhood memories of Ireland and by actresses
from black-and-white American films from the 40s.

A green-floral chypre with a lively, fruity opening of cassis and citrus. At the heart, the fragrance reveals
floral notes, particularly rose and lily-of-the-valley. Then it gets woodsier, almost mossy. You’ll recognize the
house bottle’s massive, spare and elegant.

Rose Alexandrie

A delicate floral rose eau inspired by the gardens of Egypt. Rose Alexandrie evokes the gardens of Egypt
at the time of the Pharaohs places of high contrast between light and shade, damp ground and dry earth. This
creation enriches the Armani Privé collection (Ambre Soie, Eclat de Jasmin, and more), but this time, in a
lighter concentration, more like a cologne than an eau de parfum.

A sweet scent in which rose is graced with notes of citrus, neroli petals and mimosa. The fragrance evolves
towards a balmy trail. For both men and women. The Armani Privé bottle is smooth and transparent here.

Curve Connect

A feminine fragrance for those who want to be connected. Social networks, new technologies, stay inter-
connected with Curve Connect. For those who love to be connected with others, Curve Connect is a sensuous
floral-fruity fragrance in a violet blue bottle.

The scent opens with tangerine and melon. The spicy floral heart blends cactus flower, cinnamon and saf-
fron. The dry down melts woods and vanilla. A violet-blue glass cylinder.

Fuel for Life Women

A baroque cologne with a sensual freshness. Whether you spray it or splash it, the cologne dreamt up by
Diesel can be used with abandon anywhere your body needs a fresh, light feeling. With a touch of humor, the
brand implies that the bottle with its off-beat spirit wouldn’t have been out of place in the apothecaries at the
court of the Medicis. Inspired by the Fuel For Life eau de toilette, the cologne version is not entirely dissimi-
lar, though this version is fresher.

The original eau de toilette’s chypre-cassis notes have been freshened up with citrus essences. A stream-
lined cylindrical bottle graced with an illuminated golden “dog tag”.

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White Musk Blush

A light and colorful cloud. Inspired by their best-seller, White Musk, this flanker proposes a light, carefree
version of the scent. White Musk Blush is a gentle fragrance, colored with notes of flower petals and fruit. The
bottle is adorned with cheerful butterflies and flowers.

A floral, musky, fruity fragrance pairing notes of apple and freesia, rose and violet over a trail dominated
by white musks. The original fragrance’s cylindrical bottle is adorned here with flower petals and butterflies.

Series 8 - Energy C - Grapefruit

A cocktail of vitamins with the scent of grapefruit. Vibrant and fruity, Grapefruit is one of 3 fragrances in
Comme des Garçons’ Series 8. After a Series 7 christened Sweet, Energy C proposes a vitamin-packed col-
lection presented in mini-bottles.

A cassis-and-grapefruit opening. A fresh, lightly floral heart. A musky-woody trail. For both him and her.
A mini bottle with an orangey label.

Wellness by Clean

A spa in 6 convenient locations. Harmony is a natural fragrance to be discovered in the ‘Wellness by Clean’
collection. According to the brand, when applied to your body's 6 key pressure points (neck, cleavage area,
abdomen, back of knees, bend of elbows, wrists), ‘vitamins, antioxidants and therapeutic elixirs induce a deep
sense of rejuvenation and well- being, while freshly fragrant notes keep you balanced and centered’. Harmony
eau de parfum celebrates the joy of well-being.

The fragrance begins with notes of Italian lemon, eucalyptus, and rosemary. The heart mixes rose, sheer
jasmine and orange blossom. The drydown blends cedarwood and musk. A pared down rectangular bottle in
a soft violet hue.

Incanto Heaven

A Garden of Eden bursting with multicolored flowers and majestic peacocks. Incanto Heaven is a light,
fruity and colorful perfume inspired by mythology and mysterious lands. Imaginary paradises filled with mar-
velous animals and carpets of flowers that are heavenly to stretch out on.

A fragrance with notes of mock orange, pink peony and hibiscus tea adorned with fruity notes of apple,
grapefruit and apricot. It evolves towards a musky-powdery trail. Designed by - Karine Dubreuil, Mane.
The pink bottle is graced with a peacock spreading its tail. Designed by - Sylvie de France.

Wellness by Clean ‘Purity”

Relax. Purity is a fragrance to be discovered in the ‘Wellness by Clean’ collection two natural scents that

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evoke feelings of health, energy and restoration. Purity eau de parfum is inspired by the desire for clarity and
simplicity.

The scent opens with bergamot, mandarin, tea, and dewberry. The heart blends notes of rose, jasmine,
muguet and geranium. The base melts cedarwood, sandalwood, leather and musk. A pared down rectangular
bottle in a deep blue hue.

My Secret

Usually children follow in the footsteps of their parents, but in the case of the Hiltons one parent is follow-
ing in those of her children: Kathy Hilton has her own fragrance. Called "My Secret" it comes in a very pret-
ty jewel-like bottle and has top notes of mandarin, freesia, and peony, middle notes of rose, jasmine, and apri-
cot leaf, and bottom notes of sandalwood, vanilla musk, and sandalwood. Available at Macy's for $52-$68.
This version of the bottle featuring Kathy's signature is a limited edition.

Bronze Goddess

Pure sun. Bronze Goddess is an intoxicating make up and oriental fragrance collection for summer 2008.
From Sardinia to Bermuda and Monte Carlo to Malibu, Estée Lauder’s Bronze Goddess collection captures the
beauty of sun drenched beaches, playful laughter, long golden days and soft sultry nights.

The fragrance is a sun-drenched blend of citrus, coconut milk, Tahitian gardenia petals and white florals, on
a warm base of amber, sandalwood and vetiver. The sunny bottle is adorned with a golden medallion accent-
ed by energetic orange and soothing blue.

Red Cherie

Sweet, floral, fruity flirty and a little bit unpredictable. If ‘you’re feeling playful and a little bit daring’ or
if ‘you need something that makes you smile from head to toe’, niche brand Thymes unveils Red Cherie
Cologne. Proposed with indulgent body products, Red Cherie is a juicy shimmering cologne in a graceful pack-
aging.

The fragrance combines pomegranate, with the luscious aroma of ripe red cherries. It also contains passion
flower, jasmine, lychee and musks. A beautiful, feminine packaging with stylized cherry blossoms vine over a
spring green background.

Belle de Soleil

The scent of sun warmed skin. With its notes of Tahitian tiare blossom and its marine accents, Belle de
Soleil, by the Grasse-based house of Fragonard, smells like the beach, sun-warmed skin and vacation!

A solar-floral jasmine scent with a sparklingly citrussy opening and an exotically floral heart of Tahitian
tiare blossom, frangipani and jasmine. The fragrance evolves towards a woodsy-musky trail warmed up with

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benzoin. A cylindrical glass bottle topped with a metallic cap.

Eau d’Ete Flower by Kenzo

An oriental fragrance that borrows its light shades from the tones of a watercolor painting. Just for one sum-
mer, the colors of Flower by Kenzo have been distilled in contact with water. The poppy strikes a pose and
unfurls its petals as though it were bathing in a stream. But the water takes on the flavor of a slushy cocktail
with fruity, spicy notes. Limited edition.

The floral heart of violet and freesia is refreshed with notes of litchi, mandarin orange and ginger, just like
a summer cocktail. The more oriental trail blends white musks and frankincense. Designed by - Alberto
Morillas, Firmenich. The frosted-glass bottle is garbed with a stylized poppy with a watercolor feel.

Versace 2008

A signature scent, floral and refined. With Versace, the Italian house by the same name reveals a signature
perfume. An elegant floral bouquet with a fresh yet sensual character, presented in an elegantly streamlined
bottle.

A fresh and fruity opening blending notes of dew, cassis and guava juice. A light, floral heart blending azal-
eas, lotus and jasmine. A woodsy trail with notes of cedar, cashmeran and musks. The refined packaging
reveals a minimalist bottle adorned with a medusa, Versace’s emblem, in a golden hue.

McDreamy

The renaissance of Patrick Dempsey's career continues with the news that he has his own fragrance.
Dempsey, whose recent surge of popularity includes his role as McDreamy on Grey's Anatomy and his turn as
a Versace model, is working with Avon to be the face of a men's fragrance set to be launched in November. The
fact that he's going with Avon is no surprise, his wife, Jillian Fink Dempsey, is Avon's global creative color
director. A report that the multi year contract with Dempsey could be bring him as much as $5 million to $6
million over three years.

Eau Turquoise

A zest of spicy-floral-fruity freshness. Gourmand and sensual, light and modern, Eau Turquoise is a sum-
mer eau that will thrill women looking for freedom and to get away from it all.

Eau Turquoise is a spicy fruity-floral fragrance. The top note blends lime, mango, osmanthus absolute and
apricot. The essence’s heart of Turkish rose and Egyptian jasmine is sustained with spicy notes of cardamom,
pepper and pink pepper essence. The woodsy-musky base brings power and long-lastingness to this fresh eau.
A slander bottle topped with a blue-hued spherical cap.

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Eau de Shalimar

An oriental fragrance that enhances the freshness that you feel at the start of Shalimar. An oriental fragrance
with a sparklingly gourmand freshness, Eau de Shalimar highlights citrus. Those notes, which are present in
the eau de parfum, are more intense here, granting sweetness and light to the deeper notes of vanilla and balms,
which are still present too.

You’ll recognize Shalimar’s vanilla-oriental notes, with a more sparkling opening thanks to citrus fruit -
lime, bergamot and orange. The glass bottle is a transparently blue echo of Shalimar’s rounded lines, adorned
with a midnight-blue label.

Oxbow for Women

The first fragrance for women from surf brand Oxbow. For young women who love surfing and other water
sports, Oxbow presents their first scent for women. A wave of refreshing sweetness with a modern, trendy look.
American surfing champion Jennifer Flanigan is the face of the fragrance.

A floral-fruity-citrussy creation with notes of grapefruit, Seville orange, watermelon, violet, jasmine and
maté over a base of cedar, suede, musks and patchouli. Designed by - Philippe Romano, Drom. A red
bottle with a distinctive design, like a cross between a turtle-shell and a travel spray. Designed by Thierry
Faucon.

March 31, 2008


Fleur Defendue

The blooming of a not-so-innocent floral green femininity. In a delightfully mysterious garden, lascivious
flowers tempt the eye but shies from the hand. Born at the heart of this voluptuous garden, Fleur Defendue
(“Forbidden Flower”) is an intriguing floral fragrance garbed in crisp, green and sensual accents.

Composed around absinthe blossom, the perfume veers towards green thanks to strawberry leaf and mimosa
stem. Other flowers peony, violet and anise blossom are unveiled, then warmed up with a trail of musk and gri-
otte cherry. Designed by - Annick Menardo, Firmenich. Inspired by the lines of the designer’s first fra-
grance, it is garbed in absinthe green. The packaging is wisteria hued.

Cinema Scenario d’Ete 2008

A summer escapade to the private beaches of the French Riviera. For summer, the Cinema woman likes to
escape from the hustle and bustle of festivals and paparazzi and revel in a luxurious escapade. Private beach-
es on the Riviera and the cool shade of palm trees inspired this sunny summer eau from Cinéma.

An opening of sparkling citrus fruit: clementine, sweet orange and Mexican lime. A heart of solar flowers:
ylang-ylang, jasmine and amaryllis. A velvety trail of white peach, amber and musk. Cinéma’s golden bottle

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is adorned with golden palm fronds.

Sensational

A fragrance that reveals every woman’s inner star. Like Céline Dion’s live shows, Sensational is a self-con-
fident, passionate perfume with a communicative energy. ‘I hope that Sensational will incite all women to step
into the spotlight and express their personality’, the pop diva declares.

A fragrance composed around a floral heart of mimosa, lily-of-the-valley and jasmine. Refreshed with light
fruity notes, it blossoms towards a sweet, musky trail. Designed by - Maurice Roucel, Symrise. An oval
facetted bottle topped with a silver-hued cap. Adorned with silver-and-white rays, the packaging evokes the
effects of stage lighting. Designed by Jane Tarallo.

L’Eau de L’Eau des Hesperides

Whether you've been a fan of Diptyque's L'Eau for years or looking for a new scent, the celebratory new
line of unisex fragrances may be what you've been looking for. As part of the 40th anniversary of L'Eau, cre-
ator Desmond Knox-Leets' first eau-de-toilette, three new colognes are being released in mid-May. Each with
a distinctly different approach, L'Eau de l'Eaue (wow, that one is repetitive), L'Eau de Néroli and L'Eau des
Hesperides will be in 220 ml bottles, the same look as the original L'Eau and will cost $145 each.

Petal 2008

A special creation for girls by Cynthia Rowley, exclusively for Avon. Cynthia Rowley ‘Petal’ is a special
creation for Avon, that is released with another scent, Flower. The 2 fragrances celebrate the bonds between
mothers and daughters. Petal is a light floral muguet, with a more carefree sensibility, and was made to be worn
by young girls as well as women who are young at heart.

Cynthia Rowley wanted to take the essence of Flower and design a scent that was lighter with a more care-
free sensibility. Her eight-year-old daughter even helped pick the notes that would make up the final bouquet.
The result is a floral green fragrance that captures freshly bloomed lily of the valley’. Perfumers - Richard
Herpin & Frank Völkl, Firmenich. Like Flower, Petal is housed in bottle resembling a keepsake jewelry
box. Petal comes in a smaller pink version and is adorned with a white bow.

Flower

A special creation for women by Cynthia Rowley, exclusively for Avon. Cynthia Rowley ‘Flower’ is a spe-
cial creation for Avon. A feminine, flirty, yet sophisticated fragrance, Flower is released with another scent,
Petal. The 2 fragrances celebrate the bonds between mothers and daughters.

According to the perfumers, Flower is a flirtatious, woody spice featuring a very wearable lily fragrance
combined with citrus, violet leaves, freesia. Other notes include vanilla, musks, Cashmere wood, velvet woods
and sandalwood. Perfumers - Richard Herpin & Frank Völkl, Firmenich. Flower is housed in bottle

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resembling a keepsake jewelry box that is a modern/vintage blend. A black bow pops in contrast to the white
of the bottle.

Angkor & Palma

The new fragrances, Angkor and Palma, are born of quite different inspirations Angkor coming from deep
in the Cambodian rainforests and Palma heralding from sunny Mallorca. Prices range from $28 to $105,
depending.

Eau d’Ete 2008 L’Eau D’Issey

A gentle floral green dream of water and summer. Issey Miyake is one of the pioneers of summer eaus,
having launched his first one back in 1995. For 2008, the brand wanted to ‘evoke water’s cycle and feature it
in all of its states: rain, steam, liquid’. A blue and poetical limited edition that collectors will love.

Rosewater is paired with a juicy pear note and floral waves of peony and osmanthus. Designed by -
Jacques Cavallier, Firmenich. Eau d’Issey’s conical bottle is garbed in rain and waterfall patterns on a blue
background. Design - Santiago Marotto.

L’Eau D’Issey Pour Homme

A gentle dram of water and summer in an oriental floral bouquet. Issey Miyake is one of the pioneers of
summer eaus, having launched his first one back in 1995. For 2008, the brand wanted to ‘evoke water’s cycle
and feature it in all of its states: rain, steam, liquid’. A blue and poetical limited edition that collectors will love.

Rosewater is paired with a juicy pear note and floral waves of peony and osmanthus. Designed by -
Jacques Cavallier, Firmenich. Eau d’Issey’s conical bottle is garbed in rain and waterfall patterns on a blue
background. Design: Santiago Marotto, S2A (Surface to air).

Set Sail South Seas for Women

Crystal clear floral water and beautiful sandy beaches. Inspired by the South Seas, Tommy Bahama’s Set
Sail South Seas for women and Set Sail South Seas for men is a ‘seductive collection to encourage relaxation
instantaneously’. A limited edition fragrance duo, South Seas evokes images of blue skies, crystal clear water
and beautiful sandy beaches.

The fragrance blends floral, fruity and aquatic notes with tropical elements : ginger flower, vetiver, sesame
and tiare flower. Perfumers - Raymond Matts with Annie Buzantian and Ilias Ermenidis,
Firmenich. A frosted glass bottle with a cotton fish netting around the cap.

Bali Dream

Welcome to Bali. This exotic oriental floral scent represents an island and the fragrance of your dreams.

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Bali Dream is Estée Lauder’s third travel exclusive fragrance. Lush and exotic, Bali Dream evokes tropical
breezes, moon orchids and the warm sensuality of Pago-Pago coconut, Bali temple wood and vanilla.

The scent opens up with sea-kissed florals, ginger and green notes of orchid leaves. The middle notes blend
Chinese cassia, Madagascar pepper, sandat blossom (ylang ylang), plum, Indonesian jasmine, and other rich
flowers. The base is a sensuous combination of vanilla, coconut and exotic woods. A curved square pink bot-
tle.

Incense Rose

The mysterious encounter of frankincense and rose. Incense rosé follows Incense extreme, another
frankincense fragrance from Andy Tauer. While Incense extreme is strong and powerful, Incense rosé is
rather a fragrance that whispers on the skin. Progressively, it reveals its hesperidic, floral and resinous facets.
An original creation for those, women or men, who love incense.

The scent is built around a CO2 extract of frankincense (Boswellia serrata). It opens with vibrant fruity
notes of clementine and bergamot and ‘a few rose petals, from a dark and spicy rose’. The base notes mix Texan
cedar wood, myrrh, ambrein and patchouli. A pared down rectangular bottle.

Showtime

The thrill of being on stage, bottled at last! After Darling, Showtime gives Kylie Minogue a chance to raise
the curtain on a showier, more charismatic facet of her personality. The atmosphere here is star-powered, in a
glittering “disco-ball” bottle holding a fruity-floral fragrance that will appeal to girls looking for a sense of free-
dom.

The eau de toilette opens with red-berry notes - wild strawberry and Logan raspberry, and cassis. The flo-
ral heart is jazzed up with licorice. The woodsy-musky trail is ever-so-slightly gourmand. The eau de parfum
version is enriched with notes of cranberry, heliotrope, caramel and exotic woods. Designed by - Vincent
Schaller, Firmenich. The bottle’s design was based on a glittering disco ball.

Guess by Marciano

A floral fruity fragrance of confident sensuality with a fashion-forward sensibility. Guess by Marciano is a
delectable fragrance that celebrates the power of the fashion-forward woman with glamour. According to Paul
Marciano, CEO of Guess, the ‘fragrance represents the company’s pioneering history by preserving the tradi-
tional feminine persona and then combining it with the unexpected. Daring yet sophisticated, it embodies con-
fident sensuality with a fashion-forward sensibility’.

The fragrance blends zesty fruits (citrus, star fruit), vibrant floral notes (peony, jasmine) on a warm woody-
oriental base. The fragrance comes in a sleek, amber-tinted bottle featuring climbing exotic blossoms in gold.

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Fabulousity

Get ready for glamour, fashion, fun and sensuality. Creator of the sexy, sassy and stylish global fashion
brand Baby Phat, supermodel and fashion mogul Kimora Lee Simmons unveils her 3rd scent, Fabulosity. ‘I
want to invite every woman to unleash her inner fabulosity to feel sexy, glamorous and daring’, said Kimora.
The inspiration for the design of the bottle came directly from Kimora’s passion for the power, brilliance, and
rarity of diamonds. If found in nature, this brilliant diamond would equate to over 3,000 carats!

Described as a radiant fruity oriental fragrance, Fabulosity opens with plum, orange blossom, tiger lily and
‘the alluring deep, dark skin of damask plum’. The heart blends Chinese osmanthus, coconut milk and violet.
The dry down luxuriates in Tasmanian honey, vanilla absolute, patchouli and amber. A faceted bottle like a
round cut diamond captures the fragrance.

Roxy Love

A fragrant dive into a blue lagoon. Roxy Love is the 2nd floral fruity perfume from the sassy sportswear
brand Roxy. In a blue-lagoon hue, it’s a citrus-floral scent for girls looking for fun and excitement.

A citrus-floral fragrance that’s as energizing as a cologne. It blends tea leaves, freesia, peony, citrus, pome-
granate and a Bahia orchid note obtained through Scent Treck (headspace technology). Designed by -
Antoine Lie, Givaudan. A frosted-glass bottle with rounded curves revealing a blue-lagoon-hued juice. The
packaging is printed with letters that look like they’ve been splashed.

Neroli

A perfume inspired by the sweet scent of Mediterranean orange blossom. Elegance, freshness, sun… the
eau de parfum Neroli, by Franco-American perfume creator Laura Mercier, evokes orange trees in
bloom in the Mediterranean region. This luminous fragrance expands the list of the brand’s creations: Ambre
Passion, L’Heure Magique and Eau de Lune. In selected department stores and perfume shops.

A sparkling opening of lemon and Seville orange peel announces the heart of neroli and jasmine. The fra-
grance evolves towards a musky trail with a touch of vanilla. A thick glass bottle topped with a heavy metal
cap in the shape of a smooth pebble.

L’Eau de Neroli

A sunny, unisex eau infused with orange tuberose flowers. Vibrantly floral, L’Eau de Neroli is an ode to la
dolce vita, the sun, siestas in the shade of a citrus orchard in southern Italy. For him or her, it has been launched
in conjunction with two other eau de colognes. L’Eau de Neroli is the most floral of the three.

A sparkling green opening that evolves towards a heart of orange blossom, neroli and geranium. The base
blends beeswax, cedar and white musk. Designed by - Olivier Pescheux, Givaudan. A slender glass bot-
tle adorned with a black-and-white label printed right onto the glass. Can be splashed on or sprayed on.

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Organza Jasmin

When Egyptian jasmine from the 2007 harvest enhances Organza. Native to the Nile delta, the jasmine
selected by Givenchy grows in a very sunny and well-irrigated region. In 2007, this zone had exceptionally high
temperatures and abundant rainfall, granting a particularly excellent quality to the flower’s scent. The essence
obtained both sweet and intense, and lightly grassy and fruity is at the heart of this collectible ‘harvest’ edition
of Organza.

At the opening, jasmine brings a fruity apricot touch that blends with the honeysuckle. At the heart, the
flower blends with gardenia and orange blossom. The trail blends nutmeg and vanilla. Designed by - Sophie
Labbe, IFF. A glass cube with rounded edges, set in a black box.

Very Irresistible Rosa Damascena

When Moroccan rose from the 2007 harvest enhances Very Irresistible. Native to the Dadès valley in
Morocco, the rose (rosa damascena or Damask rose) selected by Givenchy grows in a pre-Saharan bio-climat-
ic region, with relatively low temperatures. The cold winter of 2007 led to a rare harvest, in which quality won
out over quantity. The essence obtained with accents of honey, suede and tea is at the heart of this collectible
‘harvest’ edition of Very Irresistible.

A luminous, slightly fruity opening. At the heart, Damascena rose blends with a tea-rose note. The trail,
with its accents of suede, is garbed in woodsy notes. Designed by - Dominique Ropion, IFF. A glass cube
with rounded edges, set in a black box.

1881 En Fleurs

A sheer and enveloping sprimgtime bouquet. Spring sunshine and a light breeze revealing the scent of the
first blooms. That is the inspiration for 1881 En Fleurs ( “In Bloom” ). A collectible perfume with a gentle
caress of a trail in a halo of white and evanescent pale yellow hues.

A floriental fragrance with notes of jasmine, violet and geranium. Enlivened with fruity touches, it evolves
towards a musky trail of amber and vanilla. The emblematic 1881 bottle is presented in a white box adorned
with a pale-yellow flower.

March 15, 2008


Amarige Mimosa

When Indian mimosa from the 2007 harvest enhances Amarige. Native to Tamil Nadu in southern India,
the mimosa selected by Givenchy grows at an altitude of almost 5,000 feet. In 2007, this tropical zone had
exceptionally low temperatures and abundant rainfall. The essence obtained both warm and powdery, and sheer
and green is at the heart of this collectible ‘harvest’ edition of Amarige.

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The green mimosa top notes melt into the neroli. At the heart, Amarige’s floral notes are dominated by
mimosa. The woodsy-ambry base takes on a powdery tonality. Designed by - Emilie Coppermann,
Symrise. A glass cube with rounded edges, set in a black box.

Ralph Wild

A wild fruity floral that embodies the spirt of the open road. Ralph Wild is a fragrance for a girl who is
spontaneous, fun, fearless wild. Amanda Charlwood is the face for the fragrance. In the ad campaign, she trav-
els with a ‘sensation of total freedom, driving along the highway with nothing holding her back the wind against
(her) face, good friends alongside, and nothing but possibilities ahead’.

The fragrance opens with wild strawberry and watermelon. The heart blends floral notes of cherry blos-
som, sheer jasmine and red rose petals. The drydown emerges with creamy musk and sandalwood. The bottle
is immersed in a burst of red and topped with a turquoise cap, the signature of the Ralph fragrance family.

Vintage Edition

A unisex oriental woody scent with a peace and love look to celebrate 20 years of fragrant connection. In
2008, Kenzo is celebrating 20 years of fragrant creation. For the occasion, the brand is launching a unisex scent
christened Vintage Edition. The violet-hued bottle, with its “Peace & Love” logo, comes in a choice of 4 dif-
ferent packages. The fragrance, with its 70s inspiration, offers to let you ‘wrap yourself in the gentleness of a
trippy alchemy.’

For him or her, Vintage Edition blends mandarin orange, cedar, musks, heliotrope blossom, vanilla and
tonka bean. Designed by - Annick Menardo, Firmenich. A bottle with a Peace & Love logo, in shades
of purple. There’s a choice of four different packages, blending pop or out-and-out hippie-style drawings,
typography and graphics.

Pure White Linen Breeze

Inspired by the simplicity of the 1950s, these fragrances are as fresh as a spring day. With sparkling rasp-
berry tones balancing velvety depths of exquisite natural rose, snow-white flowers and a surprise of red tulips,
Pure White Linen is an instant mood lifter and whisks you away to a beautiful, tranquil sunny spring day by the
shore.

Pure White Linen Breeze is a more citrusy fragrance with notes of bergamot, orange zest, white grapefruit
and Darjeeling tea. It's sparkling, vibrant and lingering.

Guess

When I was asked to try out the new Guess by Mariciano fragrance I wasn't terribly optimistic. I associate
the brand with a certain level of girliness and was sure it would be another bubblegum pink juice. The fragrance
is actually much better than that. It has an attractive triangular bottle with a fishnet motif that features a gold

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vine motif. The vine motif will be distributed as a temporary tattoo in the Guess boutiques.

The scent was created by created by perfumer Barbara Zoebelein of Drom Fragrances for Parlux
Fragrances. It has top notes of cardamom, Curaçao orange, starfruit and grapefruit, a heart of pink honey-
suckle, peony and crystal jasmine, and a base of musk, vanilla, dulce de leche and blonde wood. It starts off a
little powdery but in a half hour or so you are left with a warm and sweet fragrance of musky floral mixed with
caramel. Very sensual and a nice summer evening scent.

Enchanted Orchid

Orchid, exotic, bath, body. Exotic, sultry, intriguing. Enchanted Orchid is inspired by the velvety texture
of fresh calypso orchid petals. The fragrance captures a solar aspect of these purple coloured flowers ‘and gives
the creation a unique exotic and almost tropical effect like ‘bathing in orchid petals’’, said Frank Voelkl, who
created the fragrance. Orchid exists in edt and in a body collection to be discovered in the Signature Collection.

The scent opens with wet greens, waterlily and fruity notes. The heart blends calypso orchid, fresh garde-
nia and iris. The dry down is a sensuous comination of vanilla, amber and musks. Perfumer - Frank Voelkl,
Firmenich. An elegant rectangular bottle in a purple hue.

Aqua Allegoria

A luminous oriental floral, aromatic and gourmand encounter. Laurier Reglisse blends two unusual notes
(laurel and licorice), bestowing sweet gourmand and green, Mediterranean accents on the fragrance. Along
with Figue Iris, Laurier Reglisse is one of Guerlain’s two Aqua Allegorias for 2008.

A fresh opening of bergamot and orange blossom. An aromatic-gourmand heart of bay leaf (laurel) and
licorice with its anise-like notes. The sweet green heart blends galbanum and amber. Created by Marie
Salamagne, Firmenich, in collaboration with Sylvaine Delacourte. You’ll recognize the Aqua
Allegoria line’s rounded, golden bottle.

Comme des Garcons

Master milliner Stephen Jones has announced the release of a new fragrance collaboration with avant garde
fashion brand Comme des Garçons. This will be the first foray into fragrance for Jones, although he has been
collaborating on other millinery projects with CDG's founder Rei Kawakubo for over 20 years. "I've always
loved Comme des Garçons fragrances I think I might have been the very first person in England to buy one,"
says the designer, noting that it was only natural that he share this challenge with his old friend. The scent a
heady blend of violet, clove, carnation and rose will be launched during London Fashion Week in September.

Aqua Allegoria - Figue Iris

A colorful, fruity, green and floral encounter. Figue Iris has fun with the green-fruity theme, blending the
elegance of iris with the fruity sweetness of fig, a fruit that is emblematic of summer’s warmth. Along with

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Laurier Reglisse, Figue Iris is one of Guerlain’s two Aqua Allegorias for 2008.

A zesty grapefruit-and-bergamot opening announces the floral-fruity heart of iris and fig. The woodsy,
slightly gourmand woodsy base pairs vetiver and vanilla. Created by Jean-Paul Guerlain. You’ll recog-
nize the Aqua Allegoria line’s rounded, golden bottle.

Harvest Amarige Mimosa d'Inde


Harvest Organza Jasmine d'Egypte
Harvest Very Irresistible Rose du Maroc

These new limited edition vintage scents from Givenchy are each enhanced with an exceptional flower from
the harvests of 2007 from around the world, and come in gorgeous floral coffrets -

With Mimosa from the Tamil Nadu region in India, Harvest Amariage is a sweet, luminous, modern fra-
grance.

With Jasmine from the Nile Delta in Egypt, Harvest Organza is a timelessly feminine, warm, opulent and
radiant fragrance.

With Damascena Rose from the Dades Valley in Morocco, Harvest Very Irresistible, the world's first aro-
matic floral scent, takes on an added floral spontaneity and a sparkling freshness.

Le Parfum

A silky floral scent with architectural lines. After a first experience in 2004, ready-to-wear brand Max
Mara is back on the perfume scene in 2008 with ‘Le Parfum’. An unusual olfactory creation dominated by
musks and nutmeg. A silky sensation enhanced by the architectural, ribbon-wrapped tapered bottle. Blond
Amy Wesson, with her legs crossed in an ‘M’, incarnates the fragrance’s image.

A spicy opening dominated by a note of nutmeg, which is quite rare in women’s scents. The spicy charac-
ter lasts, softened by a lightly floral heart at once sunny and sheer. The musks, which make their presence felt,
are wrapped in a woodsy sweetness. Designed by - Vincent Schaller, Firmenich. A stunningly designed
bottle with a bottom tip tapering to a point and very feminine curves. The peach-hued juice is set off by the
gray ribbon wrapped around the bottle.

Ed Hardy for Women

A tattooed fruity floral with a Rock n Roll edge. Known as ‘The King of Jeans’, Christian Audigier coop-
erated with numerous fashion brands - Von Dutch, XOXO, Guess, Diesel. He repeated his success with the tat-
too design of Don Ed Hardy. After the jeans, the t-shirts and the trucker-hats worn by A-list celebs like Hilary
Duff, Madonna, Serena Williams, here comes, the fragrance. A fruity floral scent in a skull and bones tattooed
bottle.

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The fragrance opens with notes of apple soufflé, red grapefruit and strawberry. The heart blends floral notes
of linden blossom, freesia and muguet. The drydown melts vanilla pudding and musks. Perfumer - Caroline
Sabas, Givaudan. The pink cylinder-shaped bottle is embelished with an original Ed Hardy tattoo design, a
skull and bones pattern with the sentence ‘Love kills slowly’.

Union Square

The sweet floral green ( and cool ) smell of Pop Art. Union Square marks the second collaboration between
the Andy Warhol Foundation and NYC fragrance brand Bond N°9. The fragrance is named for the environs of
the two Union Square studios that the artist and his crew successively occupied during 1968-1984. There,
Warhol created the Mao paintings, the commissioned portraits of the rich and famous, and his portfolio of 10
Flowers screenprints. All Pop Art lovers can recognize the inspiration for the bottle the ‘Warhol Flowers
series’, often copied by other artists or by publicists.

The fragrance is described as an ambi-sexual, mix of sweet and cool. It opens with green notes and lily of
the valley, unveils a heart of freesia and birch wood and evolves towards a sweet base of amber and ‘Silver
Cloud musk’. To create the scent, Bond N°9 was inspired by a sentence of Warhol “My favorite smell is the
first smell of spring in New York”. The slender signature bottle is adorned with fuchsia, red and yellow flow-
ers upon blue blades of grass.

Cruel Gardenia

A tender floral orange tuberose, intense, enveloping, and cruel gardenia. After perfumes like Rose Barbare,
Iris Ganache and Bois d’Arménie, Guerlain unveils Cruel Gardénia, the latest entry in their L’Art et la Matière
collection. Created by Randa Hammami, in collaboration with Sylvaine Delacourte, the fragrance
is a solar gardenia that expresses its cruelty, not with a show of strength, but in the addictive attraction and
‘delightful nostalgia’ it makes you feel. At selected Guerlain boutiques..

Neither honeyed nor heady, here gardenia is also solar and cotonny, blended with Bulgarian rose, peach,
neroli, ylang-ylang, an overdose of musks, sandalwood and vanilla. Designed by - Randa Hammami,
Symrise. A streamlined bottle garbed with a spray bulb and a metal plaque engraved with the perfume’s name.

John Varvatos Women

A first chypre floral scent for her that exudes warmth, delicacy, elegance, and sensuality. To create his first
feminine fragrance, John Varvatos drew his inspiration from the kind of woman who intrigues him “I always
come up with a muse, to me she’s the downtown girl independent, ageless, free spirited yet strong willed.” The
Varvatos woman likes flea markets, vintage stores, gallery openings, films, concerts, and readings. She’s sexy
with a confident, individual and uniquely chic style.

The scent is described as a multi-layered symphonic floral chypre with ambery and fruity nuances. It mixes
grappa, apricot, plum, lilies, jasmine and rose on a rich background of patchouli, moss and honey. Perfumer
Rodrigo Flores-Roux of Givaudan. The delicate bottle was originally inspired by Italian grappa bottles.

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The soft curves and the rose gold convey elegance and sophistication.

Love by Gwen Stefani

Is a floral with bergamot, pomelo, peach, rose, jasmine, orchid and musk. Lil’ Angel is a fruity floral rem-
iniscent of different berries (raspberry, cranberry, blackberry), pineapple, rose and amber. Music is a floral with
tinges of clementine, pear, jasmine, sweet pea, honeysuckle, vanilla and musk. Baby is a powder musk smelling
of freesia, bergamot, rose, jasmine, musk, heliotrope, vanilla and violet. Last but not least, G smells of man-
darin, coconut, apple, freesia and sandalwood.

Singer and fashion icon Gwen Stefani, who released her first scent “L,” named for love and her own brand
label, Lamb in 2007, has now launched five new fragrances “Harajuku Lovers.” Each of the five new scents is
named after her backup dancers known as the “Harajuku Girls.” The fragrances are named, Love, Lil’ Angel,
Music, Baby, and G for Gwen. Each scent is thought to be an accurate sensory representation of not only Gwen
Stefani, but also of each Harajuku Girl’s personality.

Cyclades

A floral voyage to the Greek Islands. The third stopover in Lancôme’s Collection Voyage, after Tropiques
and Benghal, Cyclades is an invitation to Greece featuring the freshness of neroli, imaginary floral waves of
bougainvillea, and the sweet summer heat of the Mediterranean.

A musky-floral perfume in which bergamot, neroli, oleander, jasmine and Mediterranean accents come
together over a drydown of musk and vanilla absolute. A bottle with delicately incurving lines and
a bougainvillea-blossom pattern drawn on it.

Twenty-one

An oriental spicy fragrance with 21 ingredients to celebrate 21 years of creation. Italian fashion brand
Costume National will be 21 years old in 2008. To celebrate this special anniversary, designer Ennio Capasa
wanted an equally special fragrance. All dressed in white, the juice, with its sweet oriental notes, brings togeth-
er 21 ingredients, including saffron, oud wood, cumin and milk. For him or her.

The 21 ingredients in this unisex oriental elixir are - milk, saffron, amber, sandalwood, orange blossom,
cashmere wood, musk, bergamot, cumin, oud wood, moss, sclary sage, vanilla, cedar, royal jelly, oliban, lab-
danum, pepper, tonka bean, vetiver and patchouli. Designed by - Juliette Karagueuzoglou, IFF. It echoes
the stylized allure of the brand’s fragrances in a lacquered white hue.

Magic Elixir

The classic Christian Dior fragrance Poison will be treated to a makeover this autumn as head Dior perfumer
François Demachy creates three new interpretations of the well-known scent. The new Poison Elixirs -
Midnight, Hypnotic and Pure are available from the end of August, with Eva Green as the face of the collec-

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tion. All three feature all of the opulent base notes of the original Poison product, blended with individually
selected flavours - from licorice and caramel to cocoa beans and vanilla.

Dream of Pink

A sheer floral and fruity dream of pink. Inspired by the power of dreams, Dream of Pink is the spring 2008
edition of Lacoste’s Touch of Pink. A limited edition fresh-fruity-floral cocktail.

Composed around a floral heart of rose and lotus, the perfume unveils fruity notes with a young and ener-
getic spirit. The slender Touch of Pink bottle is even finer here. The packaging pairs pale pink hues with sil-
ver leaves.

February 28, 2008


Boucheron “B”

French jewellery house Boucheron has announced the launch of the latest scent in its already six-strong col-
lection, named 'B'. Housed in an elegant bottle designed as a tribute to the original seal of Frédéric Boucheron
the first jeweller to make engravings in diamonds the new parfum is a classic women's scent featuring woody
notes of cedar, sandalwood and patchouli blended with florals of orange blossom and rose. The line also
includes a shower gel, body cream and oversized statement bottle of parfum, costing £2000.

Innocent Illusion

A tantalizing floral fruity scent created for a woman who ignites flames with her very innocence. With
Innocent Illusion, the charm of Innocent explores the depth of night and embarks on a seductive journey
between fantasy and reality. Innocent Illusion is a fruity floral scent created for a woman who dazzles, while
seducing with the most enticing intentions.

Innocent Illusion is described as a tantalizing scent that ‘features flowery and delicious clouds to arouse the
senses’. Inspired by the original Innocent bottle, the pink bottle is adorned with stars.

Deseo

Let desire lead you. Jennifer Lopez unveils Deseo, which means ‘desire’ in Spanish. Deseo is a floral
woody scent in a blue & gold original bottle shaped like a “diamond in the rough”. Shot in Florida by Peter
Lindbergh, the campaign ‘captures a woman at her most vulnerable. In a moment of pure femininity, the lush,
serene surroundings encompass Jennifer in an all-consuming state of desire.’

The scent is inspired by the smell and feel of the air during a midnight walk in Jennifer’s flower garden,
before a thunderstorm. It mixes orange blossom, jasmine and mimosa with cedarwood and wet earth notes.
Perfumers - Ellen Molner & Jim Krivda, Givaudan. A gemstone-like bottle, cut with multiple facets, in
brilliant hues of yellow-gold and blue.

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Pure White Linen Light

A citrus fragrance inspired by the days you’ll want to relive forever. Feminine, fresh and youthful, Pure
White Linen Light Breeze is a sun-drenched, sparkling citrus interpretation of timeless classic White Linen.
According to Karyn Khoury, senior VP of Fragrance Development, “Pure White Linen Light Breeze takes this
mood one step further by having even more of a focus on the environment of the calming Mediterranean
seascape. It is a sunnier, more transparent and even more tranquil scent.”

The scent incorporates core elements of the original White Linen and Pure White Linen such as rose, white
florals and smooth woods. It also unveils distinct notes such as watery kumquat, Darjeeling tea, osmanthus and
acacia honey. The fragrance is housed in the same bottle as original Pure White Linen, but unveils a distinct
color, a serene celadon green.

Rouge Eau de Parfum

Yes, you did read correctly! Christian Lacroix has indeed launched a fab new fragrance, which is exclusive
to Avon. Rouge, £18 for 50ml, is everything we would expect of the renowned French designer - gorgeously
sultry, sensual and flamboyant.

The perfect scent for a hot date, the perfume oozes sex appeal with its lightly spiced aroma mixed with a
feminine dash of flowery tones. We also love the sexy red packaging, adorned with black floral motif. Spritz
on to feel like the ultimate femme fatale.

Miroir des Envies

An addictively oriental singular perfume. Miroir des Envies (“Mirror of Desires”) is one of the fragrances
in couturier Thierry Mugler’s niche collection, ‘Miroir Miroir’. According to the designers, Christine Nagel
and Louise Turner, ‘This fragrance plays it footloose and fancy free, inflating typically minor accords and
blending the naturally feminine and the synthetically high tech. It’s a resolutely futuristic treat’.

Described as an addictive floral, the perfume unveils notes of toast and sun-drenched skin garbing a heart
of jasmine. Designed by - Christine Nagel and Louise Turner, Givaudan. A glass-and-metal beveled
bottle topped with an asymmetrical cap.

Play

Givenchy's latest fragrance for men, Play, is packaged in an iPod-style bottle, complete with "forward" and
"rewind" bottles. The scent features notes of bergamot, vetiver, mandarin and pink pepper, which lend a musky,
masculine edge. Even better, Justin Timberlake is the charismatic face of the fragrance and recorded a behind-
the-scenes video of the shoot for the campaign - think jets, sports cars and Justin doing his thing in moody black
and white shots.

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Dis - Moi, Miroir

A comforting scent of white flowers and milk. Dis-Moi, Miroir (“Mirror, Mirror, on the Wall”) is one of
the fragrances in couturier Thierry Mugler’s niche collection, ‘Miroir Miroir’. Fabrice Pellegrin, the designer,
confides that he imagined ‘a new Muglerian woman beloved for her audacity and her capacity to always strive
for the exceptional, who naturally holds a special place in everyone’s heart.

Described as a comforting floral, the perfume blends jasmine-like waves of lily and orange blossom with a
milk note. Designed by - Fabrice Pellegrin, Mane. A glass-and-metal beveled bottle topped with an
asymmetrical cap.

Miroir des Secrets

A vibrant and dazzling bittersweet aldehyde. Miroir des Secrets (“Mirror of Secrets”) is one of the fra-
grances in couturier Thierry Mugler’s niche collection, ‘Miroir Miroir’. Domitille Bertier, the designer,
explains, ‘By delving into the aesthetic shocks (from the couturier’s universe), and paradoxical sensations he
stirred up within me, I came up with a juice that’s both sculptural and airy’. Available from selected points of
sale.

Described as a bittersweet aldehyde, the perfume blends a natural aldehyde-like note with a woodsy trail of
patchouli and musk. Designed by - Domitille Bertier, IFF. A glass-and-metal beveled bottle topped with
an asymmetrical cap.

A Travers Le Miroir

A floral-aromatic pairing feminity and masculinity. A Travers le Miroir (“Through the Looking Glass” (or
Mirror) is one of the fragrances in couturier Thierry Mugler’s niche collection, ‘Miroir Miroir’. For Alexis
Dadier, the designer, ‘This perfume is like the essence of those divinities whose sultry femininity and powerful
virility are joined by the eternity of mirrors.

Described as a floral aromatic, the perfume unveils tuberose interwoven with absinthe, evolving towards a
woodsy, masculine drydown. Designed by - Alexis Dadier, Mane. A glass-and-metal beveled bottle topped
with an asymmetrical cap.

Moon Sparkle

A fragrance to celebrate 15 years of summer scents from Escada. Moon Sparkle celebrates 15 years of sea-
sonal scents (think Loving Bouquet, Sunny Fruity, Ibiza Hippie and more from Escada. As for Sunset Heat in
2007, this fruity floral is being launched in tandem with a version for men. Two limited editions inspired by
parties, glamour and youth.

A fruity-floral cocktail dominated by raspberry and evolving towards a woodsy-musky drydown. Escada’s
seasonal bottle for 2008 is even sleeker than before, shading from blue to mauve. The packaging was designed

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by Japanese illustrator Hiroshi Tanabe.

Jasmin Noir

Once in a while a fragrance is launched that really stands out from the crowd and this year, Bvlgari's Jasmin
Noir is it. Presented in a beautifully heavy dark glass bottle, the scent is designed to express the Italian jew-
eller's luxurious heritage. Notes of gardenia, tonka bean and green sap blend with precious Sambac jasmine to
make this darkly decadent scent perfectly in keeping with the coming season's gothic trend. Invest now and
make it your signature scent for autumn/winter 2008-9.

Dreaming

A fragrance inspired by the luxurious feeling of escaping into a fantastical dream. Dreaming is a fragrance
that ‘takes the senses on a dream-like escapade of adventure’. According to Veronique Gabai-Pinsky, President
of Aramis and Designer Fragrances, ‘The original tommy girl fragrance was created for a younger girl who
wanted to express her declaration of independence Dreaming appeals to her more grown-up counterpart.’ For
the first time, the brands introduces luxury items such as the parfum concentration that is offered with an exclu-
sively written dream interpretation book. In addition, there is a removable charm placed around the 100 ml bot-
tle.

The fragrance opens with peach. The heart mixes freesia, tuberose and hibiscus. The dry-down blends
white woods and orris. The pillowed square bottle is adorned with a square cap and a red collar.

Red Roses

We may not have a knight in shining armour to present us with the real deal, but thanks to the ever-clever
Jo Malone now everyone can benefit from the inner glow that just being around red roses inexplicably gives us.
The new Red Roses Cologne has the scent nailed; sweet and delicate, your life need never be devoid of romance
again.

Black Orchid

Laced with the feminine scent of powdery Tuberose and with conditioning ingredients like Apricot Kernel
Oil, this weightless dry oil will envelope your skin in scented softness (minus the greasy film inferior body oils
can leave behind). In the sleek and moody packaging we expect from master designer Tom Ford, this is a divine
treat for arms, legs and décolletage. Spritz a fine mist before slipping into something slinky and enjoy sighs of
approval. Without it, cocktail hour is just not the same.

Pretty Nina

A light and colorful floral fruity treat. Pretty Nina is Nina’s little sister. A sweet and gourmand limited-
edition fragrance, ‘a girly interlude all decked out in a flashy-pink and glossy-white outfit’. The perfume fea-
tures new notes like raspberry, grapefruit and rose petals.

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Described as ‘a juice concocted like a dessert tray’, pretty Nina is a fresh-and-fruity floral scent blending
juicy raspberries, sweet green apple, tangy grapefruit and light petals over a base of apple-tree wood and gour-
mand caramel and vanilla notes. Nina’s apple bottle has blushed pink, and the leaves and cap flaunt a glossy-
white metallic hue.

Dior Home Sport

It’s finally here: the long-awaited Dior Homme Sport ad campaign starring Jude Law. Is it Jude Law? In
the photo version we can see how graphic postproduction has rejuvenated Jude’s face and added to his hair, but
the tv ad shows an unrecognisable Jude Law.

We’ll leave you with both the ad campaign image and the long-awaited ad, which meets all the requirements
for luxury sports-version fragrances. And the product? They wanted to diverge from the brand’s other fra-
grances, so they used citrus notes to make it fresher, with ginger, lemon and wood touches.

Fleur Sauvage

An alluring organic bouquet. Fleur Sauvage (‘wild flower’) is a luxurious and alluring floral fragrance
imagined by Annie Morton and Natalie Szapowalo, the 2 founders of Tsi - La. Using the highest amount of
natural and organic ingredients, the brand whose name is the abridged version of the word ‘atsilvsgi’ (‘flower’
in Cherokee) - conveys an image of affordable green luxury. For men or women, Tsi - La perfumes are infused
with organic sensuality and are presented in elegant & sophisticated packagings. Tuberose is the central flower
of Fleur Sauvage. ‘The legend of the tuberose warns young girls to not breathe in its bewitching fragrance after
dark, for fear of being overcome by desire.’

The fragrance is a sensuous mix of tuberose and jasmine with fresh notes of neroli and bergamot and rich
blond woods. The delicate bottle is adorned with vegetal drawings, and packaged in a signature black lotus
box.

Cannabis Rose

The chypre floral counterpart to Cannabis Santal. Fresh presents Cannabis Rose, the feminine counterpart
to Cannabis Santal, launched in 2006. This forbidden floral elixir blends cannabis and roses with sultry notes
of chocolate, patchouli and tea leaves.

The scent opens with Bulgarian rose, bergamot and pomegranate flower. The middle notes blend cannabis
accord, sheer jasmine and chocolate. The dry down mixes musk, Oolong tea and patchouli. A rectangular bot-
tle adorned with a white tag and a metal cap.

Flori d Arancio

A mischievous organic citrus fragrance. Fiori d'Arancio is a delicious and mischievous citrus fragrance
imagined by Annie Morton and Natalie Szapowalo, the 2 founders of Tsi - La. Using the highest amount of nat-

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ural and organic ingredients, the brand whose name is the abridged version of the word ‘atsilvsgi’ (‘flower’ in
Cherokee) conveys an image of affordable green luxury. For men or women, Tsi - La perfumes are infused
with organic sensuality and are presented in elegant & sophisticated packagings. Fiori d'Arancio (‘orange flow-
ers’ in Italian) is a luscious blend of neroli and citrus.

The fragrance is a fresh mix of tangerine and orange blossoms on a caramelized base of vanilla orchids and
honey. The delicate bottle is adorned with vegetal drawings, and packaged in a signature black lotus box.

February 15, 2008


Belle en Rykiel

Inside every woman, there’s a mischevous little girl. A year and a half after the eau de parfum, Belle en
Rykiel unveils a totally transformed eau de toilette version. Like the woman it incarnates, this fragrance, with
its violet hue reveals itself to be luminous, playful, spontaneous, insouciant, affectionate, light-hearted, and
sharp-witted, but still as Rykielly libertine as ever.

While the eau de parfum flaunts an aromatic-oriental composition, the eau de toilette is described as a ‘fresh
and sparkling, woodsy-fruity floral’, although the original’s notes of lavender and frankincense are still there in
the background. The top note is a real fruit cocktail: lemon, green apple, bergamot and yuzu. The heart is a
candid, slightly damp bouquet of rose, lily-of-the-valley, orange blossom and lavender. The sensually sheer
base note intertwines patchouli, amber, frankincense and musk. The cube-shaped bottle has been revisited too,
this time in a metallic-violet combination.

Alabaster

US giant Banana Republic has been taking Blighty by storm of late with the cult clothing range finally hit-
ting our shores and now we are also been treated to their fantastic range of fragrances hurrah! We love
Alabaster, which comes in a gorgeous teardrop bottle. This feminine scent is softly floral with notes of lotus
flower, wild rose and musk. Also keep your eyes peeled for Malachite, launching in March, it’s set to be a
bestseller and is already a Marie Claire favourite.

Nectarine Blossom & Honey

Jo Malone has gone all sugar-sweet on us for Valentine's Day with a fruity Nectarine Blossom & Honey
range.

With sensual heart notes of acacia honey and nectarine, top notes of light grape, clementine blossom, cedar
leaf and fresh grass, and a fruity base of peach, plum and vetiver, the fragrance is sweetly sunkissed - purpose-
built to carry you away to warmer climes. The range includes body cream, bath oil, shower gel and scented
candle for a full-on Valentine's experience!

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Wish of Happiness

A bright floral fruity, sunny scent, in the wish collection. With its soft orange color, ‘wish of happiness’ is
a feminine floral-citrus scent that is released with 2 other fragrances - wish of peace (soft blue color) and wish
of love (soft pink color).

The scent is described as a sunny mix ‘crisp citrus and bold blossoms. The round bottle reveals a soft
orange juice.

DKNY Be Deliicious

If you're seeking Valentine's inspiration for either sex, these fresh, fruity fragrances are our pick. We love
'em because they're fruity and natural, come in fab swish apple-shaped press flacons, and are fresh spring scents
that will see a lot of use going into warmer weather.

Be Delicious For Him is a crisp fragrance of wet greens, modern woods and green apples and Red For Her
is a fizzing, sexy fusion of lychee, raspberry and patchouli.

Unscripted

Gray's Anatomy star Patrick Dempsey is launching his first scent in collaboration with Avon - the aptly
named "Unscripted". The actor introduced the scent to the industry with a party at the Skyloft Penthouse in
New York's Tribeca. The partnership with Avon Products Inc, the company with which his wife Jillian already
works as global creative colour director, was a natural progression. He said: "It just felt better to go with Avon
because I already knew everyone". His scent, that includes notes of cardamom and black peppercorn mixed
with fig and lavender, patchouli vetiver and musk, is said to be the biggest men's fragrance launch for Avon in
the U.S.

Wish of Love

A blushing floral scent, in the ‘wish’ collection. With its soft pink color, ‘wish of love’ is a feminine fruity-
floral scent that is released with 2 other fragrances - wish of peace (soft blue color) and wish of happiness (soft
orange color).

The scent is described as ‘the romance of rose and cherry blossom. The round bottle reveals a soft pink
juice.

Caterina de Medici

From I Profumi di Firenze, Italy. This is a little piece of history in a bottle. One whiff, and you'll know
what it smelled like to be in the company of Caterina de Medici in the 16th century. It's a true reproduction of
the original secret formulas commissioned by the Italian-born queen of France and wife of King Henry II of
France. The perfume is hand-blended in small batches with floral and botanical essences from Italy and around

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the world. The scent is exquisitely floral with hints of Damascus rose, lily of the valley and iris of Florence.

Patchouli

From L'Orientalist, Morocco. The inspiration for perfumer Nadia Nassif's scent is derived from the Atlas
Mountains in Morocco and the markets of Marrakech. Sandalwood, amber and patchouli mingle in a sweet,
musky scent that evokes the mystical drama of Morocco.

Beyond Forever

From Immaginal, Egypt. Janet Piedilato developed this scent to bring peace and balance to the wearer. The
gorgeous vessel is 10-karat gold overlay in the image of the goddess Hathor, protector of women. Hathor's tem-
ple is in Dendera, Egypt. The perfume blends gardenia and Italian bergamot with tuberose, ylang-ylang and
jasmine and a base of orange blossom and musk.

Ume

By Keiko Mecheri, Japan. This scent is perfumer Keiko Mecheri's Japanese childhood in a bottle. The per-
fume is rich with fruity scents such as persimmons, peach tree leaves and yellow mandarin. It has dashes of
bergamot with floral notes from Japanese wisteria and tree peonies, as well as South Sea jasmine, Hinoki wood,
Cambodian mahogany and touches of patchouli from Singapore.

Chypre Rouge

This complex fragrance was developed by Serge Lutens, who has fond memories of playing in the
forests of France as a child, especially in the wintertime. The combination of Spanish and red oak moss, pecans,
candied fruits, beeswax, thyme, pine needles, patchouli, vanilla, amber and musk make for a delicious scent.

Hidden Cove

From Majenty, The Tropics. This perfume oil roll-on was created to unleash the scents of tropics. This
"island in a bottle" contains coconut, water lily and tropical flower essences. You can almost smell the beach
and feel the sand between your toes.

Wish of Peace

A warm soothing scent, in the ‘wish’ collection. With its soft blue color, ‘wish of peace’ is a feminine light-
woody scent that is released with 2 other fragrances - wish of happiness (soft orange color) and wish of love
(soft pink color).

The scent is described as a relaxing mix of white tea and sandalwood. The round bottle reveals a soft blue
juice.

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Cherry Blossom Delight

An eau de toilette celebrating the first buds of springtime in Japan. In Japan, when springtime comes, it’s
time to celebrate hanami (“admire the flowers.”) Clouds of petals float gently through the air, settling below the
cherry trees (sakura). True to the tradition of an early-spring rendezvous, Guerlain introduces the 2008 edition
of Cherry Blossom, christened “delight”.

A sweet and innocent blend of bergamot, cherry blossoms and aromatic green tea. The shimmering bottle
and package are adorned with flower patterns. The juice shimmers with pink and silver sparkles falling like the
cherry-blossom petals.

Violette

A stylish floral fragrance in Laura Mercier’s gourmand collection. Make-up artist Laura Mercier introduces
Violette. This is the 6th fragrance in Laura’s gourmand and seductive collection of eaux de toilette. Inspired by
the delicate and sweet notes of violet flower, the scent can be worn alone or layered with another one. The other
fragrances of the collection are - Almond Coconut, Marrons Glacés, Crème Brûlée, Vanille Gourmande and
Tarte au Citron.

The scent opens with violet leaves and black currant. The heart blends mimosa and peony. The base notes
mix vetiver, musk and raspberry. An elongated rectangular bottle topped with a metallic cap.

Sogni del Mare

The bottle for Antonia's Flowers, Sogni del Mare, is somewhat underselling this fragrance, simply because
what's within merits more. One spray and a heavenly flurry of Italian bergamot, wild rhubarb and blackberry
hit your skin, we predict heads will turn and you will be the envy of all your friends. If such a review seems
extravagant, go down to Space NK, gracefully place a £50 note in the till and experience the happy revelation
that his perfume is unique and indescribably addictive.

Island Capri

After Fiji and Hawaii, Michael Kors unveils another island gertaway, Capri. Welcome to Capri, the
enchanting “Isola Azzura”. This Italian island, located in Naples bay, is the ‘playground for the rich and
famous’. After Hawaii and Fidji, Island Capri is an ‘invitation to the jet-setter’s destination of choice and ulti-
mate vacation in a bottle’. A Mediterranean inspired scent that evokes sunlight, outdoor freshness, and succu-
lent flowers.

A colorful floral that opens with fresh notes of orange bigarade, basil, bergamot and cypress. The floral
heart blends rose petals, Parma violet, jasmine and fig. The base notes mix olive tree accord, white moss, and
sensual skin accord. The architectural bottle of Island unveils a Mediterranean blue color and is adorned with
a luxury silver plaque.

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Cosmic 2008

Chypre - Floral. Fragrance, jewel or shooting star? Jewel designer Solange Azagury Partridge unveils her
second scent, Cosmic. A liquid meteorit in a metal bottle faceted like a star. While Solange’s first fragrance
‘Stoned’ contains diamond powder, Cosmic’s bottle hides meteorites powder mixed with the fragrance.

A modern chypre fragrance with notes of bergamot, rose, iris, patchouli, vetiver, opoponax. A star-faceted
silver bottle, cosmic-ly designed by Solange.

Scent 79 Woman

The confidential re-birth of a legend. Sophisticated, white, precious, Jil Sander Scent 79 is a fragrance ‘for
those who know’. In 1979, Jil Sander released her first women’s fragrance - the olfactory expression of her
innovative design. Nearly thirty years after, the brand launches a fragrance duo that returns to the very source
of the Jil Sander Spirit. Scent 79 is a chypre amber floral fragrance crafted like Haute Couture clothing.

This modern reinterpretation opens with aldehydes and fruity notes. The classic floral heart blends rose,
jasmine and iris. The base note melts leather, caramelized woods and musks. Perfumer Evelyne Boulanger,
Symrise. The white sculpture-like bottle reinterprets the original bottle designed by Peter Schmidt.

Kenzo Ryoko

In 2006, Kenzo caused a furore with their pebbles designed by Karim Rashid. This July, they are re-releas-
ing them in a limited edition version. They are five small coloured pebbles that are exceptionally light and that
contain the five favourite Kenzo fragrances.

Ryoko is synonymous with travelling that’s why its shape and size are designed to fit in your hand, so it can
travel with you in the plane.

This time, the fragrance is presented in a square transparent container, to give a sense of lightness, playing
with the metaphor of ‘motion without movement’. All of the perfume pebbles (sprays) are screen-printed too.
And what fragrances do they contain? Flower by Kenzo, Kenzo Amour, Tokyo by Kenzo, and both the men’s
and women’s US versions of L´Eau par Kenzo.

Possibilities

Ann Taylor’s first signature perfume. American fashion designer Ann Taylor introduces her first signature
perfume. ‘Possibilities’ is launched with a line of body care products. Supermodel Petra Nemcova is the face
of the fragrance, a delicate and classic bouquet in an elegant faceted bottle.

A delicate and classic fragrance, possibilities is a bouquet of Bulgarian rose, waterlily, blue rose, peach
musk and exotic woods. The delicate faceted bottle is described as ‘a bottle that is eye-catching from every
angle’

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Almost Bare

Fresh, subtle and floral are all buzz words for a summer scent and the new one from Bobbi Brown - out on
June 26 - is all three. With notes of bergamot, jasmine and violet mixed with cedar and amber, Almost Bare is
a subtle balance of the senses perfect for a heady day in the sunshine.

Bronze Goddess

Every year there is one bottle that arrives on the beauty counters that captures the essence of summer. With
mild overtones of coconut milk, Sicilian bergamot and a subtle hint of jasmine, the limited edition Estée Lauder
Bronze Goddess range is back to lift our spirits. If the fragrance is not enough, get the body oil as well one thin
film will leave a delicate scent and silky sheen to your skin. Splash the oil in the bath after a long day or wear
both together for layers of the sumptuous scent ideal for evening. Get moving before this sunshine in a bottle
gets raided from the shelves.

Laura Mercier

Inspired by the legends of 1,001 nights, Laura Mercier is launching the perfect sensual scent for evening.
With notes of Mocha, Caramom and Mandarin and Cedar Lead Ginger and Rose, there are only 3,000 limited
editions of Nuits Enchantées, first exclusively at Harrods from June 15 and then in Selfridges and Harvey
Nichols from July 1.

Lotus Blossom & Water Lily

The perfect scent for summer comes from Jo Malone whose Lotus Blossom & Water Lily Cologne has us
in raptures. Light and floral, the scent lingers in the breeze while making sure you smell fresh and divine by
day and sensual by night.

Summer Scent

With all the new scents out for the summer, it's nice to rely on an old favourite. The Givenchy Jasmine scent
is a classic that was created by Sophie Labbe in 1966. The top notes are a light combination of apricot, hon-
eysuckle, petitgrain and neroli accompanied with base notes of a more heavy vanilla and nutmeg scent. The
perfect scent for a summer sunset.

Un Jardin Après la Mousson

Inspired by the renewal of the Indian landscape after the monsoon rains, Hermés has created an airy, yet
sensuous fragrance for their third 'Garden' perfume. Blending the zingy freshness of ginger with the sweetness
of the Kahili ginger flower, the addition of peppery cold spices and earthy vetiver give Un Jardin après la
Mousson an invigorating yet soothing smell that is suitable for both women and men. A standout fragrance
against a sea of summer florals.

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Fragrance’s & Their Stories 139

Pear

Summer is a playful, carefree time and what better way to celebrate than investing in a new summer scent.
Marc Jacobs Splash Summer are limited-editions for the designer - choose between pear, grapefruit and basil.
Worn alone or combined together for an interesting twist, they are the perfect complement to a holiday in the
sun.

Flowerbomb Dolls

To celebrate their exhibition at The Barbican, design duo Viktor & Rolf have created two limited edition
fragrances, which are being sold exclusively at Selfridges. With only 100 on sale at the superstore from today
until the exhibition is unveiled, you had better get down there quickly. The scents Flowerbomb Dolls (for
women) and Antidote (for men) are inspired by the pieces from the exhibition.

Davidoff Cool Water for Women

Davidoff Cool Water Woman represents freshness, sensuality and natural beauty, in addition to confidence
and assertiveness, which are all values conveyed by the actress, according to Coty. “For me, the Cool Water
Woman is the most perfect representation I’ve ever seen of feminine beauty; she definitely represents the jux-
taposition between purity and sensuality and there’s that sort of fresh newness.”

“On top of it there’s strength that’s underneath it all, that is where sensuality comes from versus just pure
sexiness.” “Davidoff Cool Water Woman was launched in 1996 and is ever since a reference in female fra-
grances,”. “With her fresh natural beauty, her independent self-fulfilled personality and her strong seductive
power, Evangeline Lilly is the perfect endorsement for our legendary fragrance.”

January 31, 2008


Tommy Hillfiger & Tomy Girl

The former is described as a bright, simple scent that incorporates the freshness of the sea air. The latter is
said to feature shimmering, sun-warmed notes, offset by a sparkling twist of Nantucket cranberry.

In terms of packaging, Tommy summer sports a blue striped design; Tommy girl summer a complementa-
ry red striped motif. Both flacons are presented in a transparent, branded bag.

The fragrances described as olfactory alter egos for the Ultraviolet franchise are said to represent the exu-
berance and innovative vision of the designer. Energy, passion and power are key elements of the concept.
Continuing the red theme, the juice opens on notes of redcurrant and wild strawberry, leading to a heart of star
anise, white jasmine and marshmallow. The base is a blend of cedar wood, amber and vanilla.

The flacon is spherical, coloured red and candy pink. Likewise, the outer packaging features blocks of
metallic red and pink, with the Ultrared name picked out against a narrow band of white.

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Capri

Each summer Michael Kors dedicates a scent to an exotic island. This season's Island Capri is a delightful
floral combination of rose petals, velvety violet de Parma and rich dark fig inspired by the Mediterranean par-
adise it is named after.

L’Air du Temps Couture Edition

Created to celebrate the scent’s 60th anniversary this year is described as a high-end, premium product. The
Couture Edition which features the original juice was inspired by a dress created by Nina Ricci fashion Artistic
Director Olivier Theyskens. The flacon is cloaked in a yellow/green band of feathers, drawn together by a satin
wrap.

The bottle is a matching shade of green topped with the signature L’Air du Temps dove motif cap.

Dreaming

Summer is for daydreaming and the aptly named new scent by Tommy Hilfiger captures this feeling with
hints of white peach, tuberose, and freesia. A great mixture of fruity and floral perfect for warm days and mel-
low nights.

Chemistry Skin Cologne for Men

Chemistry is described as a clean, crisp and comfortable scent that works in harmony with a man’s own
chemistry. The juice features Jamaican ginger, citrus and amber. In special limited-edition packaging. The
fragrance, a 100ml, goes on-counter in the channel this month.

Sheer Stella

Sheer, the new tinted rose fragrance by Stella McCartney sits stylishly in a retro glass bottle but it's not all
looks. This limited-edition summer scent exudes femininity with touches of fresh peony and white freesia as
well as a playful mixture of tart, sparkling raspberry.

Kate

La Moss continues her quest for world domination with her own fragrance, named simply Kate. Now that
we finally got our hands on the (naturally) vintage-inspired pink and black rose flacon, here's the verdict.

Kate by Kate Moss is a sweet scent blending velvety, spicy rose sweetened with orange blossom over base
notes of patchouli. It embraces every trend going and is a good everyday fragrance, though If you're more of
a woody person it might be a little sweet for you. Hop onto our forums and tell us what you think!

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Fragrance’s & Their Stories 141

Chloe

Chloé's new fragrance, Eau de Parfum, will be released worldwide in February. It will be the Parisian
brand's first new fragrance since 2005's Chloe Collection.

The international press launch took place in 'Chloe's apartment,' a specially-designed Parisian-style set of
rooms in which VIPs and the media were the first to discover the character of the new fragrance, which has
notes of rose, peony, lychee, freesia, magnolia, lily of the vally, amber and cedar wood. Chloe Sevigny is one
of three faces (no less!) of the new fragrance, out now and exclusive to Harrods.

DKNY Summer

The scent is designed to embody the changes New York City undergoes in summer, as everything feels
lighter and more playful in spirit, according to the company. A succulent floral, the juice is based around the
core elements of the original DKNY Women's Fragrance, introduced in 1999, updated with the addition of ripe
red berries.

Key ingredients include red currants laced with cassis, vodka-soaked mandarin oranges, thyme, tomato
leaves, daffodils, white birch and a tulip tree wood fusion accord. The flacon is a reinterpretation of the origi-
nal DKNY skyscraper bottle, this time illustrated with a metallic pink colour-scheme.

Ralph Wild

Ralph Lauren have unveiled the new Ralph feminine fragrance, called Ralph Wild.

The fragrance concept embodies the “freedom of the open road on an American rite of passage”, according
to L’Oréal. This dovetails with the wild, fun, fearless and spontaneous Ralph brand positioning. The Ralph
Wild juice is a mix of fruity florals, watermelon, wild strawberries and cherry blossom musk.

La Cologne Fleur du Male

Beauté Prestige International has updated its Fleur du Male masculine fragrance from Jean Paul Gaultier
with a fresher version, called La Cologne Fleur du Male. The original scent is described as seductive, volup-
tuous and slightly irreverent. The new version is said to provide a bright, fresh new take on its predecessor.

It features a blend of bergamot and orange blossom, the key ingredient of the original and an unusual basis
for a masculine fragrance. The scent explores the orange blossom’s myriad facets in a Cologne, according to
BPI. The fragrance is presented in the signature torso flacon, this time coloured a frosted white.

Bali Dream

Estee Lauder’s exclusive predecessors were Pleasures Exotic (2004) and Emerald Dream (2007). As the
fragrance name suggests, this latest exclusive concept was inspired by the island of Bali. The scent is designed

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142 Glen O. Brechbill

to evoke a flower-filled world full of tropical breezes.

The top notes feature a profusion of Bali’s most prized flowers, according to Lauder, notably moon orchids,
magnolia and ginger. These lead to a heart of Chinese cassia, Indonesian jasmine, pepper, ylang ylang, garde-
nia, muguet and apple, on a base of woods and vanilla.

Green Tea Lotus

Like a refreshing walk through a Japanese tea garden, this scent by Elizabeth Arden is a fresh and calming
combination of exotic ingredients. With notes of Ume Palm Cherry Blossom and Yuzu this fragrance is as
soothing as green tea itself.

Metallic Edition

The collectors among you will be pleased to know that Prada has launched a limited edition Eau de Toilette
and Eau de Parfum. The Metallic Edition is a unique new scent for men and women, both in sleek metal bot-
tles with blue and prune fabric labels like the ones used in the latest Prada show.

My Morgan

The concept is described as cheerful, colourful and floral, to appeal to the brand’s core young, trendy con-
sumer.

The juice, created by IFF’s Laurent Bruyère and Dominique Ropion, is a fresh floral. It opens on
fruity top notes of blackberry, mara des bois (a type of wild strawberry) and guava, leading to a floral heart of
lily of the valley, peony, violet and lilac. The base is a blend of cashmere wood, vanilla and musk. The fra-
grance is presented in the signature curved Morgan flacon, this time decorated with a bold-coloured flowers and
stripes design, in shades of vivid pink, green and orange.

Little Kiss

The fragrance targets a younger market and is correspondingly youthful in concept. It is designed to evoke
an imaginary/surrealist garden.

The juice, a floral-fruity musk, was created by Givaudan’s Guillaume Flavigny. Key ingredi-
ents include marigold, blackcurrant, wild rose, cyclamen, peach and patchouli. The famous Dali lips motif
which remains key to the brand identity has been reinterpreted, and appears as the heart of a flower design, pay-
ing tribute to the artist’s woman with a flower head.

B - Spot

Erogenous zones are brought into play when Benefit launches its new fragrance, b spot. Aiming to awaken
"seductive pulse points" the scent is a light, fruity, floral mixture of freesia, mango, blackcurrent and tangerine

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Fragrance’s & Their Stories 143

mixed with white orchid and amber. And, to ensure you hit the right spots, the back of the box comes complete
with a body map of where to spray for maximum impact.

Energy C

The new Energy C box of three new fragrances from Comme Des Garcons is the perfect pick-me-up for
summer. Each of the 30ml bottles - Wake Up, Feel Alive and Be Positive - are based on citrus fruit and designed
to give you a boost. Three distinct scents of lemon, lime and grapefruit combined with Bergamot, Water
Jasmine and Yellow Mandarin, to name a few ingredients, mean you can mix and match to suit your mood.

Island Capri

The fragrance follows on from last year’s offering, Michael Kors Island Hawaii. Described as the ultimate
vacation in a bottle, Michael Kors Island Capri is designed to offer an olfactory taster of the jet-set lifestyle.
“My favourite summer vacation is always in Capri,” the designer explained. “It’s a place that encompasses
everything that I love the glamour, the jet-set and the Mediterranean elegance from the Isola Azzurra.

“For my latest fragrance I was inspired by Bardot, Grace Kelly and Jackie O shopping barefoot, that relaxed
summer escape fresh and very chic at the same time. Capri is the ultimate vacation in a bottle how amazing to
be able to take that journey with just a spritz.”

The juice is a sparkling floral that open on notes of orange bigarade, Italian basil and bergamot. These lead
to a floral heart of rose petals, violet de Parma and fig, offset by a feathery breeze accord designed to recall
crashing waves. The dry-down features an olive tree accord, paired with white moss, and a soft sensual skin
accord.

Escale à Portofino

Get into the spirit of summer with Dior's new fragrance, Escale à Portofino, aptly named since its light, flo-
ral scent is reminiscent of a fresh summer's evening on the Amalfi Coast. Perfumer Francois Demarchy
wanted to create a subtle perfume and, with notes of citrus, bergamot, petitgrain and almonds, he has made
this perfume an instant hit in Harrods where it has been pre-launched.

Can Can

Paris Hilton will be in London later this month to launch her new fragrance, Can Can and, while in town,
has planned a personal appearance at Selfridges. Head there on May 14 to buy a 100ml bottle of the scent and
receive a VIP pass to meet the The Simple Life star on May 15, when she will be signing photographs and giv-
ing gifts to those who hold one of these passes.

Lovely

Sarah Jessica Parker, just as she cares about the fashion she so successfully sports in Sex and the City, knew

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144 Glen O. Brechbill

enough about fragrance before she launched her own to work on it herself. The drop-shaped bottle is nice to
hold, the scent inside majors on lily of the valley, with other notes of lilac. It suits a grown-up woman and looks
like it will last much longer than your average celebrity fragrance.

Eau Fraîche

Dating from 1969, but reformulated in the 1990s, this is a classic holiday scent - fresh and lemony and
bound to put you in a good mood. Just contemplating the fresh green liquid behind the frosted glass of the orig -
inal can be cooling on a hot day. Notes of mandarin, lemon, bergamot, jasmine, rosemary, basil, honeysuckle,
sandalwood, vetiver, and oakmoss add up to an Eau Fraîche to come back to every year when the sun comes
out.

Opium

A bedtime scent, almost more so than Chanel No. 5 Opium's sexy credentials were boosted when the impos-
sibly white and flawlessly naked Sophie Dahl graced the billboards. Conjuring up silk-strewn divans, loung-
ing sultans and sulty harem dwellers, the scent is soft and spicy one for dark mysterious evenings not bright
sunny days. Mandarin, jasmine, myrrh and vanilla dominate. The brown lacquer-look bottle with its black tas-
sel is a dressing table classic.

Chanel No.5

The first of the aldehytic synthetic fragrances, there's a story that 'nose' Ernest Beaux created the blend to
reflect Coco Chanel's use of synthetic materials (such as faux pearls) either that or it was an accident. No. 5
turned out to be her favourite of nine he made for her to present to favoured customers. This undeniable clas-
sic also sports fresh notes of bergamot, lemon, and neroli; with a heart of flowers and a base of vetivert and
amber. The box with its black edging is chic enough by itself.

J’Adore

The very beautiful and intelligent Charlize Theron is the face of this lovely scent, which has been described
as smelling like clean, crisp laundry. Delicious and delicate in the fine Dior tradition, it also manages to last all
day. A white floral, it features orchids, as well as some delicious fruity notes.

Tuberose Gardenia

Hinting of tropical gardens at night, but without being remotely cloying, Aerin Lauder's lovely new varia-
tion on a scent developed by her grandmother, Estée, is an enormous hit. The signature tuberose and gardenia
notes sit with orange flowers and neroli, rosewood and vanilla, to keep things light and fresh, and the stopper
is a piece of contemporary jewellery set with semi-precious stones.

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Gucci Rush

One of the first fragrances to be packaged in something not even vaguely bottle shaped, Gucci Rush burst
upon the scene in time for the Millennium in 1999. Its 'daring' name belied the immediately appealing floral
scent that includes delicious gardenia, underpinned with sandalwood, vanilla, coriander and surprisingly,
patchouli.

Daisy

Sweetly pretty bottle bedizened with large white and gold flowers that do not resemble daisies, the scent
itself contains a whole variety of things that aren't daisies either wild strawberries and red grapefruit supply the
fruity elements for this essentially youthful fragrance, but rendered more feminine by gardenia, violets and jas-
mine, evoking a nice green summery lawn for the nose.

January 15, 2008


Habit de Metal

The original scent was created by Jean-Paul Guerlain, in 1965. For 2008, the fragrance is presented in a
metallic red bottle, encased in a silver box. The packaging is described as “modern, quasi-futuristic and geo-
metric”.

The juice opens on cool citrus notes of lemon, mandarin, orange and bergamot, building to a heart of spice
and woods. The base notes feature wild leather, vanilla amber and benzoin.

Z Zegna Fresh

The limited edition is said to inject notes of aquatic freshness into the original juice. Key ingredients
include grapefruit, cardamom, juniper berry, ozone and the cassowary fruit, on a base of musk and woods. The
flacon is a reworked version of its Z Zegna predecessor, complete with smooth lines and a metal cap. The bot-
tle is adorned with a grey/blue neoprene cover, reminiscent of a customised wetsuit.

Marc Jacobs and Cerruti

The Basil scent, created by Takasago’s Andrea Lupo, is said to provide a taste of summer, thanks to
the fresh, aromatic and energising properties of its key ingredient. Its colour scheme is pale green.

The Grapefruit scent, also by Lupo, is described as refreshing and reviving, perfect for a warm sum-
mer’s day. The juice is coloured pink to evoke a halved, sun-ripened grapefruit.

The Pear fragrance was composed by Firmenich’s Honorine Blanc. It is said to embody the sweet
nectar of summer, and is coloured a warm golden yellow.

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1881 En Fleurs

New from Cerruti is 1881 En Fleurs, which will be launched in Europe only from March. The summer lim-
ited-edition is described as an airy floral, featuring notes of mandarin, cranberry, jasmine and geranium.

The fragrance is presented in the signature spherical 1881 flacon, crowned with a silver cap. The juice is
coloured a pale gold, a shade echoed on the outer packaging which is decorated with a yellow flower.

Twilight

Now where have we seen this bottle before?

It belongs to new fragrance Twilight, released to coincide with the film adaptation of the vampire story, and
it seems to have borrowed its design from Nina by Nina Ricci.

The apple-shaped ruby flacons do look more than a bit similar, don't you think? There's been no word yet
from Nina's people on the 'channelling' of their design.

Stoned 2008

Jewel, drug, ruby. London jeweller Solange Azagury–Partridge presents Stoned, an oriental woody fra-
grance liquid jewel imbued with microscopic granules of diamond dust. The addictive scent is a heady mix of
a sweet candy fused with patchouli. According to Solange, Stoned ‘is the most fun one can have being stoned
without breaking the law’.

The scent opens with Italian bergamot and rose. The heart blends jasmine absolute, labdanum, benzoin, tree
moss and heliotrope. The dry down fuses patchouli, musk and vanilla Bourbon. A glittering ruby red spherical
stoned bottle, stoppered by ‘a beautiful potent Goddess of femininity’.

Isle of Pink

Flirty and sweet, perfect for a Caribbean escape. Inspired by Victoria’s Secret Pink apparel and lingerie.
Isle of Pink is a limited-edition, spring-break derived scent suited for the beaches and cabanas of the Caribbean.

A cool and yummy scent created around an Iced Tulip and Raspberry Sorbet accord. The bottle is a sim-
ple, girlie cylinder, with pink striping and yellow accents topped with a silver cap.

Dream Angels Heavenly Kiss

Fresh, sexy and totally of the moment. Building on the success of the original Dream Angels Heavenly,
Heavenly Kiss is a floral bouquet that introduces a sexy, flirtier fragrance, perfect for the blooming romances
of spring.

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Fragrance’s & Their Stories 147

Heavenly Kiss takes the vanilla accord in a sexy new direction, wrapping the heart in succulent fruits and
vibrantly fresh florals. The base of the fragrance combines the decadent warmth of gourmand notes to create
an edible final impression. The fragrance is designed by Firmenichs’ Illias Ermenidis & Richard Herpin. The
bottle uses the classic Dream Angels, ultra-feminine, curvaceous shape with a gold rimed top, accented with a
single heart and a gradient of deep pink.

Very Sexy Now

Floral Fruity, Fresh, fun, sexy, & glamorous. Inspired by Victoria’s Secret Very Sexy lingerie, Very Sexy
Now is a limited edition, seasonal collection originally launched in 2006. The concept is designed to capture
the scent that is sexy “right this minute.” The latest edition takes its cues from the edgy Very Sexy Makeup line
with its bold colors and exotic prints.

Smoldering, provocative and exotic, Very Sexy Now is a luscious mix of fruits and flowers bursting with
mouthwatering freshness. The latest installment of Very Sexy Now is packaged in a collectible bottle, with
exotic gold leaf detail combined with bold pink and white accents.

Pleasures

Japanese-born Yoshida is the second person to create an artist’s edition bottle. The first was designed by
painter, illustrator and fashion chronicler Ruben Toledo, in 2006. Reportedly inspired by the little pleasures he
finds in nature, Yoshida transformed the limited-edition Pleasures bottle with delicate images designed to evoke
a blooming garden: notably colourful flowers, butterflies and dragonflies. This motif is echoed on the outer
carton.

“Yoshida’s consummate artistry is evident in Clarence House’s beautiful decorative fabrics, some of which
I have in my own home,” explained Estée Lauder Senior Vice President, Creative Director Aerin Lauder.
“Yoshida’s designs are elegant, luxurious and timeless. His interpretation of Pleasures truly captures life’s sim-
ple pleasures.” Each 75ml edp spray Artist’s Edition carries Yoshida’s signature and is accompanied by a
leaflet featuring the designer’s artwork, his vision of Pleasures and a mini-biography.

Oilily

Colorful Licenses has updated its Oilily Flowers fragrance with a limited-edition in time for the spring sea-
son. “Since its launch in October 2006, Oilily Flowers has become one of the most popular fragrances in our
line and we wanted to give our customers something unique to celebrate this fact and of course celebrate the
coming season, which is a true expression of all things colourful and floral, just like Oilily

“We are confident that Oilily fans, in particular those who already love Oilily Flowers, will want to have
this re-styled limited-edition bottle in their collection. It is very beautiful and really in keeping with the play-
fulness and happiness of the brand.” The Oilily Flowers juice features lemon and mandarin top notes; a heart
of jasmine, cyclamen, melon, plum.

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Cyclades

The Collection Voyage is updated each year with a new concept, linked to a different region or area. As its
name suggests, this latest fragrance pays homage to the Mediterranean ( the Cyclades are a Greek island group
in the Aegean Sea ). The fragrance concept is designed to evoke a Mediterranean village, complete with white-
washed houses, azure skies, colourful flowers and a balmy air.

The Cyclades juice is a musky floral, opening on notes of neroli and bergamot essence, leading to a heart
composed of oleander and jasmine. The base is a blend of white musk and vanilla hyperabsolute. The fra-
grance flacon is the same shape as its two predecessors. This time it, and the outer carton, is decorated with
red and pink bougainvillea flowers.

The face of the new fragrance is again Spanish-born model Inès Sastre, Lancôme’s house model for sever-
al years.

Tuberose Gardenia

The scent was inspired by the jewellery and works of art collected by Mrs Estée Lauder, and the love of fra-
grance shared by the beauty maven and her granddaughter, Aerin. “When my grandmother launched the first
Private Collection fragrance in 1973, her idea was to give the world a special fragrance she had created origi-
nally just for herself and a few friends," explained Aerin.

"Tuberose Gardenia redefines Estée's Private Collection idea in a very special way. It's my tribute to her and
the love we shared for these magnificent white flowers." As its name suggests, the fragrance is characterised
by a voluptuous middle note of tuberose and gardenia, whose essences were extracted using the finest methods
available to yield unparalleled levels of purity and potency comparable to the scents the flowers themselves
emit through the air, according to Lauder. Other key ingredients include neroli, lilac, rosewood, orangeflower,
jasmine, white lily, carnation and vanilla bourbon. The modern flacon is constructed of sculptured glass, off-
set by a gold-coloured cap.

The juice is described as a sensual floral steeped in luxury. Aerin personally chose every element of the
scent and the packaging. To fully communicate her personal passion for this fragrance, and the Estée Lauder
brand's modern aspirational image, Aerin herself is featured in the advertising campaign, via a black and white
image photographed by Craig McDean. It is the first time any member of the Lauder family has appeared in
an advertising campaign.

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2007
Perfumer Brief ’s, Launches, & Reviews
Pages # 149 - 259

December 31, 2007


Eau de Shalimar

The new scent is described as a light yet sensual version of the famous oriental original. It is characterised
by fresh citrus top notes, vanilla, and florals such as rose, jasmine and iris.

The packaging has also been updated. The fragrance flacon retains the curved lines of the original, but fea-
tures a new colour-scheme.

For Eau de Shalimar the bottle is of transparent glass, adorned in the centre with a midnight blue label. This
blue seal is echoed on the white outer carton.

Armani Prive

If you are anything like me, you may have found yourself completely burned out on perfume. Lately I've
found that many fragrances have seemed to be too synthetic and sweet, bubblegum scents that hit the skin and
quickly dissipate. It turns out that I am not alone, the Wall Street Journal has a great piece on the changing fra-
grance world. Many high-end brands who have, in the past few years, been catering to the masstige market by
creating fragrances at the lower price point are now taking a different approach because the sales of the per-
fumes have been dropping off. Instead, companies like Chanel and Prada have launched ultra-exclusive scents
that use pricey ingredients and have richer, more evocative fragrance profiles.

Passion Boisée

A woody, leathery, liquor-y trail inspired by cognac. Passion Boisée (“Woody Passion”) is one of 4 fra-
grances from the prestigious cognac brand Frapin. For both him and her, Passion Boisée rolls long walks in the
wood, wood-paneled rooms, leather couches, a roaring fireplace, and sipping fine spirits into one complex
scent.

A citrus opening evolving towards a heart of rum and spices. The woody-chypre drydown evokes both the
forest and leather. Designed by: Jeanne-Marie Faugier, Techicoflor. A thoroughbred block of glass, with
a square base that angles off into a trapezoid. The beech-wood cap, made by a pipe-carver, is adorned with a

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150 Glen O. Brechbill

golden ring stamped Frapin.

Encens Flamboyant

A refined, spicy mystical fragrance from the ‘Les Orientalistes’ collection. Encens Flamboyant is an ode
to frankincense, layering the essence, ‘with its airy, mineral freshness evoking cold stones’, the resinoid’s warm,
balmy notes, and a leathery ‘Old Church’ frankincense. Evocative of images of the Orient, Encens Flamboyant
can be worn alone or layered with another fragrance from the ‘Les Orientalistes’ collection.

A scent blending frankincense with spicy notes of peppers, nutmeg and cardamom, and woodsy whiffs of
fir balsam and lentisk. For both men and women. A streamlined, rectangular bottle with a label adorned with
gold and oriental motifs.

Andy Warhol’s Silver Factory

When Andy Warhol’s painting meets Bond N°9. The link between the Warhol Foundation and Bond N°9
is New York. Andy Warhol's Silver Factory (the place was located in a nondescript building on East 47th Street
marks actually the start of Bond N°9’s series of Warhol collectibles. All pop-Art lovers can recognize the inspi-
ration for the bottle the ‘Campbell Soup Can’, painted by Warhol in 1965.

The fragrance is described as an oriental spicy scent ambiguous male-female gender scent with a smooth,
smoky, spicy blend of incense, wood resin, and amber upon a floral heart. The slender bottle, with a back-
ground of textured silver displays a graphic inspired by the Campbell’s Soup Can design in turquoise and pur-
ple colors.

Derek Jeter Driven Black.

American athlete Derek Jeter teams up with Avon for a second scent. Driven Black unveils a different side
of Derek Jeter’s personality an oriental woody. The baseball player wanted a sensual yet fresh fragrance for the
modern man. This second scent is perfect for the evening or for any special occasion.

A fresh woody oriental scent that melts blood orange, exotic saffron and dark woods. A black glass bottle
with a silver cap.

Oscar Fresh Vanilla

The limited-edition Oscar Fresh Vanilla a successor to Oscar Bamboo and Oscar Pink Lily. As its name
suggests, this latest fragrance was inspired by the rich, exotic scent of the vanilla bean, fruit of the vanilla
orchid. The juice is described as a fusion of bright notes and warm seduction, opening on notes of bergamot
and blackcurrant.

The heart is a blend of rose, marshmallow and orange blossom, leading to a base of vanilla, Peru balsam
and musk. The flacon design and colour-scheme were inspired by a flower’s corolla ( the innermost petals ).

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Fragrance’s & Their Stories 151

The livery is graphic and vibrant, with a yellow-green background offset by orange flowers.

Gucci By Gucci

An exotic chypre fruity scent with a resolutely glamorous vintage spirit. Gucci BY GUCCI combines a leg-
endary inheritance and a timeless aura to reveal today’s femininity. Frida Giannini, Gucci’s creative director,
has dreamt up a signature scent with a vintage charm (chocolate-brown hue, gilded lettering and a golden
horse’s bit hanging around the neck) and a lush, expressive trail. The ad campaign directed by David Lynch
features three women with a modern sensuality. It is set to Blondie’s “Heart of Glass”. The perfume is being
released for the House of Gucci’s 85th anniversary.

A honeyed and exotic chypre scent with a sensually assertive trail. Present from the start, the patchouli base
note is softened by a fresh opening of guava and pear. The result is the ‘reflection of a perfectly acknowledged
spirit of chic decadence’. An Art Deco spirit for this brown, facetted-glass bottle hung with a golden horse’s
bit. The chocolate-hued box is wrapped in Gucci’s signature strap.

My Insolence

The original Insolence fragrance, launched in 2006, was described by the company as “young, irreverent,
defiant and free”. The latest version is being positioned as softer and more delicate, “a secret oscillation
between innocence and audacity.” The reworked juice created by Christophe Reynaud and Sylvaine Delacourte
features raspberry, a floral heart and a dry-down of patchouli, vanilla and Tonka bean.

The colour-scheme for the flacon and the outer packaging is rose pink and white. Complementing the fra-
grance is a Tender Body Lotion and Tender Shower Gel. The launch of My Insolence is being supported by a
new advertising visual a pink-hued shot of Swank looking straight to camera, with her naked body concealed
by the fragrance flacon.

Vetyver

A classic woody scent from 1959, re-released in the ‘Les Mythiques’ collection. Originally Hubert de
Givenchy’s own personal fragrance, Vetyver, a creation from 1959, returns in this collection of 10 fragrances
that were no longer available, or had become very hard to find - Les Mythiques. The launch coincides with the
House of Givenchy’s 50th anniversary. Structured around vetiver from Reunion Island. Vetyver is considered
a ‘must’ for fans of vetiver fragrances.

A vetiver scent with forest notes intertwined with light citrus accents, spices (coriander) and the sweeter
notes of sandalwood. A streamlined bottle with rectangular lines, graced with a brown cartouche. Designed
by Pablo Reinoso.

Féminité du Bois

Shiseido is celebrating 15 years of its cult Féminité du Bois, the first ever woody fragrance for women, with

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the launch of a Christmas gift set containing a 50ml eau de parfum and scented candle.

Discover, re-discover or make someone else discover in their stocking this unique scent built around Atlas
cedar. It broke and changed the perfume codes of its time, and it's still as stunning, insolent and quirky today!

Chocolate Amber

A tantalizing nectar. Gourmand, passionate, tempting. Chocolate Amber combines the mystery of amber
with inviting notes of honeyed chocolate and vanilla. An eau de toilette and a body collection to be discovered
in Bath & Body Works Signature Collection.

The scent opens with fruity notes of pineapple and berries. The heart blends rose, jasmine and honey blos-
som accord. The base note mixes dark chocolate, vanilla orchid and woods. An elegant rectangular bottle in
a red-brown hue.

Krishna

An fougere fragrance with a seriously spiritual vibe. Warm, balancing and spiritual, Krishna by organ-
ic perfumer Rich Hippie, is perfect for hippy chicks who like to chill out and relax. A floral-aromatic per-
fume for those whose pilates class, crystal healer and feng shui are not enough. Available in 0.5 oz perfume
for $ 225.

An earthy blend of West Indian bay leaf, Croatian and Indian juniper berry, Australian, Madagascan and
French eucalyptus leaf, French and Bulgarian lavender, Indian champaca and Spanish chamomile flowers. For
men and women.

Intoxicating Davana Blossom

An elegant and precious experience. ‘Intoxicating davana blossom’ is Molton Brown’s very first eau de
parfum. The fragrance is launched with a collection of luxury bath and body products, each infused with exot-
ic davana from India, and other narcotic floral oils like broom and Egyptian orange flower. A delightful col-
lection to spoil yourself in style.

An intoxicating orange tuberose fusion of davana blossom, jasmine, egyptian orange flower, bergamot,
broom absolute, neroli and tolu resinoide. The light pink bottle is presented in a box, fastened with a beige
grosgrain ribbon.

Deseo

“Deseo means desire…wish…dream…things that you want,” explained the superstar. “It just seemed per-
fect for this time in my life and what I am communicating to people. Which is to inspire them, and to dream,
and to want more, and to never stop reaching for the things they want to accomplish in their lives that’s really
the sentiment behind it.”

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The juice, created by Givaudan’s Ellen Molner and Jim Krivda, is a floral woody, reportedly
inspired by the smell and feel of the air during a midnight walk in Lopez’s flower garden minutes before a thun -
derstorm. The top notes feature bamboo leaves, garden yuzu, bergamot and freesia, building to a heart of star
jasmine, pink geranium flower, orange blossom and mimosa. The base includes amber, oak moss, musk, san-
dalwood, cedar wood, patchouli and a mineral accord.

The bottle is designed to evoke a “diamond in the rough”. It resembles a gemstone cut with multiple facets,
according to Coty, coloured with nature-inspired hues of yellow-gold and blue.

December 15, 2007


Davidoff Adventure

“Ewan McGregor is a natural choice to represent Davidoff’s newest male fragrance.” “Not only is he one
of the most talented actors of his generation, but he also has a charisma and an authenticity that will be very
important for the new Davidoff fragrance.” And McGregor’s well-documented wanderlust dovetails perfectly
with the Davidoff Adventure concept. “I think it is important to go out and discover what an extraordinary
world we have, and the people who live in it, and to broaden our minds instead of to narrow them,” the actor
explained. “The thing about a real journey is that you have to lose control of it. You can’t control an adven-
ture. You have to give yourself in to accepting whatever experience is around the corner, and you never have
any idea what that might be.”

The fresh-spicy-woody Davidoff Adventure juice “explores uncharted fragrance territory”, according to
Coty. The top notes feature mandarin, lemon, bergamot, Maté Leaves and black pepper, and are designed to
conjure the sudden freshness of a rain forest after a shower. The heart evokes wild, earthy spices, such as black
sesame and south American pimiento. Exotic woods characterise the dry-down, teamed with white musk and
vetiver.

The fragrance flacon, designed by Alnoor, resembles an adventurer’s flask. The design is sturdy and mas-
culine, with a sleek, silver metal surround. The advertising campaign featuring McGregor is composed of print
shot by Steven Klein and TV, directed by Seb Edwards. The Art Director is Select’s Olivier van Doorne.

Brin de Réglisse

Elegant, light, fougere gourmand., an off beat look at lavender. Following in the footsteps of Paprika Brasil
in 2006, Brin de Réglisse is the seventh creation in the Hermessence collection. Composed by Jean Claude
Ellena, Hermès’s in-house fragrance designer, Brin de Réglisse (“sliver of licorice”) is ‘the story of an
odd encounter’. One between a lavender pared down via molecular distillation to create ‘a dry, intense laven-
der landscape’ and licorice, which garbs the lavender in ‘sensual matte black.’ A fragrance for men and women
to share, found only in Hermès boutiques.

A refined, aromatic lavender strewn with floral notes including orange blossom and evolving towards a
gourmand but light base of licorice and hay. You’ll recognize the Hermessence collection’s heavy glass bottle

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with its top-stitched leather cap. The leather’s hue is called grape, a blend of dark brown and lavender.

Ambre Fétiche

An opulent oriental vanilla, and voluptuous scent from the ‘Les Orientalistes’ collection. Ambre Fétiche is
a warm and subtle interpretation of amber. A fragrance evocative of images of the Orient: harems, odalisques,
wisps of hookah smoke and other exotic fantasies. Ambre Fétiche can be worn alone or layered with another
fragrance from the ‘Les Orientalistes’ collection.

A sweet blend of balms and resins frankincense, benzoin, styrax and more over a trail of vanilla and Russian
leather. For both women and men. A streamlined, rectangular bottle with a label adorned with gold and orien-
tal motifs.

Myrrhe Ardente

A precious and lascivious fragrance from the ‘Les Orientalistes’ collection. Myrrhe Ardente is a fragrant
homage to myrrh, pairing the resinoid to the sweet notes of the essence, along with other, more sparkling notes.
A fragrance evocative of images of the Orient: harems, odalisques, wisps of hookah smoke and other exotic fan-
tasies. Myrrhe Ardente can be worn alone or layered with another scent from the ‘Les Orientalistes’ collection.

The fragrance ‘rises like wisps of voluptuous smoke’, blending myrrh, gaiac wood and the honeyed notes
of beeswax. For both women and men. A streamlined, rectangular bottle with a label adorned with gold and
oriental motifs.

My Givenchy Dream

Is the olfactory equivalent of awakening after a dreamlike evening, according to Givenchy. The fragrance
is designed to evoke a glamorous and enchanted universe.

The juice created by Mark Buxton of IFF is described as fresh and luminous, opening on notes of
Chinese lantern, blackcurrant and clementine. The heart is composed of jasmine, rose and lily of the valley,
while the base is a blend of patchouli, sandalwood and amber.

The fragrance flacon is a weighty square with sharp detailing. The colour-scheme for the packaging is pur-
ple and turquoise. The advertising visual depicts model Jennifer Pugh making her way through an imaginary
garden decorated with twinkling stars.

Terre de Sarment

A trail of amber, tobacco and wood, inspired by cognac. Terre de Sarment (“Land of Grapvines”) is one of
4 oriental woody fragrances from the prestigious cognac brand Frapin. For both her and him, Terre de Sarment
is an invitation to visit Château de Fontpinot, which has belonged to the Frapin family since the 13th century.
It is reminiscent of the scent of the earth warmed by the sun.

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The scent of the earth has been re-transcribed with notes of tobacco, nutmeg and frankincense, and warmed
up with the oriental notes of vanilla, benzoin, cinnamon and amyris a variety of sandal wood. You can also
sense whiffs of fruit, wet grass and myrrh. Designed by: Jeanne-Marie Faugier, Techicoflor. A thor-
oughbred block of glass, with a square base that angles off into a trapezoid. The beech-wood cap, made by a
pipe-carver, is adorned with a golden ring stamped Frapin.

Diesel’s Fuel for Life

There are over 150 000 possible ways to cutomise Diesel's Fuel For Life fragrance for men and women!
Personalise your scent by choosing the colour pouch, strap and logo you want for your bottle, and then order it
online.

But hurry there are only 20 000 Fuel For Life bottles available to customise. Check out the Fuel For Life
Factory at www.diesel-parfums.com/factory

Ange ou Démon

As its name suggests, My Givenchy Dream is the olfactory equivalent of awakening after a dreamlike
evening, according to Givenchy. The fragrance is designed to evoke a glamorous and enchanted universe. The
juice created by Mark Buxton of IFF is described as fresh and luminous, opening on notes of Chinese
lantern, blackcurrant and clementine. The heart is composed of jasmine, rose and lily of the valley, while the
base is a blend of patchouli, sandalwood and amber.

The fragrance flacon is a weighty square with sharp detailing. The colour-scheme for the packaging is pur-
ple and turquoise. The advertising visual depicts model Jennifer Pugh making her way through an imaginary
garden decorated with twinkling stars.

Christian Lacroix Rouge

Creativity, elegance, Rouge, a chypre floral fragrance created with French couture fashion designer
Christian Lacroix. Christian Lacroix Rouge is a premium fragrance created by Avon in collaboration with
Christian Lacroix and with Inter Parfums. Rouge (the French word for red) is a floral chypre, that comes with
a masculine scent, Noir. “Avon believes all women should have access to great style and fashion, and by bring-
ing Mr. Lacroix's creations to the Avon consumer, we are helping women feel more special, and more beauti-
ful,"

The scent opens with red peony and zesty citrus accents. Rouge blends a modern floral heart with a warm
drydown of cashmere wood, patchouli and musks. The luxurious red bottle is distinctive of the House of
Christian Lacroix, reflecting a passion for embroidered motifs.

Ange ou Démon Tendre

A lighter, edt interpretation of the original, the juice re-uses key ingredients of its predecessor, to create a

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156 Glen O. Brechbill

new kind of sweetness, according to the company.

The top notes include Calabrian mandarin orange, lily of the valley and orange blossom, while the heart is
composed of Givenchy’s signature “white flower” note, lily, peony and heliotrope. The dry-down features rose-
wood and patchouli.

The prism-like pendant shaped cut crystal bottle was designed by Serge Mansau, and was inspired by a drop
of water. The colour-scheme is white and blue; which is repeated on the outer carton. The advertising visual
evokes that of the original, depicting muse Marie Steiss, photographed by Mario Sorrenti, in a chiaroscuro set-
ting. Clad in a couture Givenchy gown, her face is hidden behind a lacy mask.

Evening Edged in Gold

A sensuous floral Musk and poetic garden at night. After 4 first scents in 2006, Evening Edged in Gold is
the E letter in Ineke’s alphabetical collection of perfumes. Ineke is an independent perfumer based in San
Francisco. Elegant and sophisticated, ‘Evening’ is a fragrance of sensual warmth, inspired by the opulence of
night-blooming flowers.

The scent opens with bright notes of plum and gold osmanthus. The heart reveals angel’s trumpet (brug-
mansia aurea, an allied variety of datura) and midnight candy (zaluzianskya capensis, aka night phlox). The dry-
down blends saffron, dark woods and leather. The signature bottle is adorned with fancy drawings and a gold-
en tag.

Calvin Klein Euphoria Men Intense

Is said to be a rich, darker version of the original. The juice, an oriental amber, features sensual and mas-
culine ingredients to create a feeling of mystery and intrigue, according to Coty. The scent opens on a ginger
pepper accord, leading to a heart of hydroponic sage, upon a base of ood wood and labdanum.

The flacon echoes the silhouette and materials of its predecessor, reinterpreted with a bronze finish inspired
by the darker, richer fragrance within. The outer carton is also a graduated bronze.

Tropical Vial

An invitation to a lush tropical isle. Tropical Vial by L.A. brand Strange Invisible Perfumes is a wild, nec-
tar-like floral composition that offers the tropics in a vial. An ambrosial and blissful elixir that evokes ‘the
scent of perfectly ripened mangoes in a tropical wilderness’.

An orchard melange with ‘ambrosial mango, jasmine and basil, ignited by the robust warmth of botanical
musk’. Parfum - a rectangular glass bottle that resembles an antique flask; edp - a cylinder glass bottle.

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Z Zegna Extreme

For an all-comquering man. A ‘Z’ taken to the extreme. Even more masculine, pushing the envelope, Z
Zegna Extreme is a concentrated version of Z, the designer’s ‘initial’ fragrance, launched in 2005. More pow-
erful, more bracing, more pure and more high-tech, this fragrance is perfect for men whose motto is go all the
way.

A fragrance revealing more masculine, biting facets than the original version. A fruity opening pairing
mandarin orange and Casoar fruit with a stimulating note of grapefruit. The spicy heart reveals cardamom
sprinkled with rose and juniper. The powerful trail unites cashmere wood, patchouli and vetiver. A modern,
high-tech bottle combining glass, metal and black rubber. The original’s blue tonalities turn silver her.

Rock n’ Rose Couture

A floral rose fragrance that celebrates the head-turning potency of innocence, elegance and provocation.
For Valentino Garavani, “A woman must cause heads to turn when she enters a room.” So he decided to cre-
ate Rock n’ Rose Couture, a permanent addition to the classic Rock n’ Rose fragrance, that also marks his 45th
anniversary of Couture.

A more intense version of the original with a green floral head enhanced with muguet. The woody / slight-
ly oriental drydown is a ‘most-edible mix of vanilla, orris, musk and heliotrope’. A glass sphere bottle topped
with a diamond-cut black cap. It’s now swathed in black lace, with, at its neck, a black fabric flower.

Elixir de Parfum

The new fragrance is the original “revisited in the spirit of haute parfumerie”, according to Lancôme. The
juice a floriental woody fruity features notes of Otto rose, Honey Rose, peach, vanilla and violet.

The trademark faceted flacon, said to be reminiscent of a heart beating with love, is cut from Swarovski
crystal, and incorporates a retro-chic atomiser pump. A new print and TV advertising campaign, featuring
Winslet and shot by Peter Lindbergh, has since aired.

Lancôme describes Trésor created in 1990 as a classic fragrance that has left its mark on the history of per-
fume. The scent is part of the company’s style heritage, said to be beyond fashion but capable of ceaselessly
reinventing itself.

Velvet Tuberose

A glamorous white floral elixir. Glamorous, addictive, heady. Velvet Tuberose is a feminine floral potion
tuberose, ylang, orchid, gardenia that caresses skin like velvet. An eau de toilette and a body collection to be
discovered in Bath & Body Works Signature Collection.

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A velvety white bouquet that mixes white tuberose and diamond orchids on a woody amber drydown. An
elegant rectangular bottle adorned with red floral patterns.

November 30, 2007


B United Jeans Man

Casual, simple, sexy, always trendy, like a pair of jeans. B. United Jeans Man is a woody floral musk jeans-
style fragrance. It is released with a feminine fragrance. Both are casual like a pair of jeans. The 2 bottles can
slip in the back pocket of jeans, or simply be placed side by side, creating a repeat pattern.

The scent opens with ivy, tangerine and red pepper. The core of the scent is floral, mixing lily of the val-
ley, jasmine and white flowers. White cedar, sandalwood, vanilla and musk close the scent. The glass bottle
is flat with the Benetton logo engraved on the surface pink glitter for her and electric blue for him.

Tommy Hilfiger Dreams

The scent is said to have been inspired by the luxurious feeling of escaping into a fantastical dream.
“Dreaming is an unprecedented launch for Tommy Hilfiger. “It is the most sophisticated fragrance to date”.

“Dreaming by Tommy Hilfiger evokes a sense of sensuality and desirability, and is extremely aspirational
a quality upon which the Tommy Hilfiger brand was built.” According to the company, when people dream,
they transport themselves to a different place in their lives. Hence the combination of notes in Dreaming is
designed to take the senses on a journey.

The key ingredients include white peach, tuberose, freesia, woods and orris. “This is a new, sophisticated
direction for Tommy Hilfiger,”. The flacon itself is a pillowed square design, topped with a square cap atop a
bold red collar.

Insensé

A woody-floral scent from 1993, re-released in the ‘Les Mythiques’ collection. A footloose and fancy-free
scent from the 90s, Insensé returns in this collection of 10 fragrances that were no longer available, or had
become very hard to find - Les Mythiques. The launch coincides with the House of Givenchy’s 50th anniver-
sary. An alliance of lively, woody and floral notes, Insensé is a modern and extremely elegant fragrance.

A green and fruity opening of cassis and basil evolves towards a floral heart and a woody trail of cedar wood
and pine needles. A streamlined bottle with rectangular lines, graced with a brown cartouche. Designed by
Pablo Reinoso.

Mage d’Orient

A warm, woody oriental and exotic voyage. Mage d'Orient is an exotic fragrance with multiple facets.

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Fragrance’s & Their Stories 159

Dominated by oriental wood notes, it stops off in various faraway lands, gathering waves of coconut milk, trop-
ical fruit and oriental notes along the way. A scent blending warmth, colors and unexpected notes.

A lush, fruity opening with notes of Key lime, pineapple, litchi and fresh coconut. A sweeter heart, garbed
in flowers and a misty note. The trail blends sandalwood, vetiver, pine resin, coconut milk, tonka bean, amber
and vanilla. A brushed aluminum flask, in a streamlined, turquoise and green package.

Classic Chypre

Esteban revisits the chypre ccord with an authentically seductive scent. Classic or Modern, now you have
a choice of two different ways to enjoy the comeback of chypre fragrances, celebrated by this duo from Esteban.
Classic Chypre is a perfume ‘in the pure chypre tradition, with a touch of insolence’, thanks to its warm and
spicy facets.

The classic chypre accord bergamot / rose / patchouli is sensually wrapped in spices, vanilla and woodsy
notes of oak moss and vetiver. An elegantly square bottle that seems to shelter a floating bottle in its heart. The
cap flaunts a golden hue and the package, a pomegranate red one.

Donna Karan Gold

Available now in North American and UK travel retailing is the Donna Karan Gold Sparkling EDT spray.
Described as a luminous interpretation of the original edp, the juice features notes of citrus and fruits, offset by
Casablanca Lily petals and amber.

The fragrance, available as a 50ml, is presented in an amber-coloured rectangular glass flacon, topped with
an ebony wood cap.

Vetiver Extreme

A more intense take on the original Vetiver by Guerlain. Forty-eight years after the original ‘Vetiver’,
Guerlain introduces Vetiver Extreme. Designed for ‘a man who lives for adventure yet remains rooted in his
classic background’, Vetiver Extreme is a scent that is markedly more spicy and lively than Vetiver.

Many of the same notes in the original are present in Vetiver Extreme. Notwithstanding, the scent is less
hesperidic and more spicy. Tarragon brings a spicy licorice hue, and ‘frankincense adds a dramatically smoky
quality’ to the heart. Enhanced with cedarwood and tonka bean, the drydown is slightly more oriental. The
bottle is the same as Vetiver’s bottle, but the color of the scent is a darker green.

My Insolence

A delciate floral fruity fragrance, like a private cocoon. Lighter, more fruity and more fancy than it sister
perfume Insolence, My Insolence is a scent like a secret garden, a personal diary. A delicious encounter that
makes you say ‘it’s a fragrance for me’. At once charming and disarming, My Insolence twirls and sways for

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the woman that has claimed it as her own.

The scent opens with a fresh note of raspberry, slightly acid. The floral heart blends jasmine and a gour-
mand flower almond blossom. The soft dry down mixes vanilla, tonka bean and patchouli. Created by:
Christophe Raynaud, Symrise with Sylvaine Delacourte, Guerlain. A reinterpretation of Insolence’s
spinning top bottle with a soft pink hue.

Marc Jacobs Home

Composed by IFF’s Laurent LeGuernic, the Marc Jacobs Home blue-coloured juice is described as a
soothing blend of tropical rain, passion flower and beech amber.

The products are presented in oversized glass bottles that mirror the sleek, square silhouette of the Marc
Jacobs Splash scents.

Hard Candy

A colorful girly potion. Make-up brand Hard Candy presents its first fragrance, Hard Candy. A fruity flo-
ral scent that was ‘developed with a Hard Candy sort of girl in mind a hint of sweetness, but with a bit of depth
and mystery’. With their fun and flirty colors, the bottles evoke flowers or lollipops.

The fragrance opens with pink peppercorn and white tea. The floral heart blends jasmine and rose. The
sultry gourmand drydown melts vanilla, caramel and cashmere musk. The cylinder shape bottles are adorned
with black graphics of flowers, berries, branches, and curls. The jewel like cap is hot pink for the 1.7 fl. oz.
and lime green for the 3.4 fl. oz.

DKNY Delicious

The concept is designed to embody the energy of night-time in New York City. The fragrance is described
by the company as exciting, seductive, mysterious and too Delicious to resist. The juice opens with a cocktail
of frozen Pomelo, stirred with crushed ginger and a chilled blackberry martini accord, complemented by pur-
ple freesia. The heart is composed of night blooming orchids, satin jasmine petals and purple iris. Other key
ingredients include amber, black incense, myrrh extract, patchouli and vetiver.

The Delicious Night bottle design echoes the iconic apple shape of its predecessors, but this time the colour-
scheme is deep purple, to evoke the shade of a moonlit night. A hot pink logo sticker accents like a neon sign.
Everything about the bottle and its packaging is designed to convey New York at night.

Stylessence

Sophisticated, velvety, opulent, aesthetic, another vision of Style. Like a sumptuous variation of a shared
theme, Stylessence is an intense floral and sensual interpretation of Jil Sander Style. The fragrance expresses
the elegance of a style in which the deliberate absence of decoration in no way excludes sophistication. An

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opulent creation that unveils a more seductive facet, an intense woody floral with more exuberant notes.

The zesty top notes blend petitgrain and spicy cardamom. The floral heart mixes neroli and jasmine. In the
base notes, hinoki wood is warmed with caressing tones of amber and musk. Perfumer - Bernard Ellena.
The bottle reveals a balanced design that pairs rigorous lines with aesthetic roundness. The bottle is formed by
two ideal proportions blocks, softened by delicate curves. It leaves behind the white opaline of Style to cover
its surface in deep purple, reflecting the intensity of the fragrance within.

Armand Basi’s Lovely Blossom

The fragrance concept is designed to embody femininity at its peak, and is described as a tribute to sensu-
ality. The floral-fruity juice, created by Takasago’s Francis Kurkdjian, opens on notes of apricot and
orange blossom, leading to a heart of jasmine and plum. The base is composed of heliotrope and woods.

The octagonal bottle reveals the pink-coloured juice, and sports the brand name on the front in silver relief
highlights. The oversized eye-catching cap is decorated with a bougainvillea motif, which is echoed on the
outer carton.

Blackberry Amber

A luscious floral fruity potion. Rich, luscious, addictive. Blackberry Amber is a juicy mix of sumptuous
berries blended with melted amber. An eau de toilette and a body collection to be discovered in Bath & Body
Works Signature Collection.

The scent opens with red & black juicy berries. The floral heart blends jasmine and heliotrope flower. The
base note mixes vanilla infusion with woods and golden amber. An elegant rectangular bottle in a purple hue.

Outrageous

A clean but colourful floral scent. Exclusive to Barneys. After 8 years at Editions de Parfums with some
the best perfumers, Frédéric Malle wanted to start a new adventure. With Sophia Grojsman of IFF,
he has imagined a modern scent Caipirinha (the Brazilan drink) with clean laundry, woods and amber. As he
says ‘Et voilà Outrageous’. Outrageous ! is exclusively sold in Barneys stores.

‘An androgynous / super sexy scent, something like a good pair of jeans sexy, clean, and in fact truly
wicked.’ The scent opens with a Caipirinha accord which blends citrus, fruity notes and spices. After a light
floral heart, it closes with the Clean Laundry accord, which blends salicylate, woods and musks. A cylinder
shaped bottle with diagonal red letterings

Tom Ford for Men

Tom Ford reveals his very personal interpretation of modern masculinity. After his first perfume, Black
Orchid, and the launch of his ultra-luxurious Private Blend collection, Tom Ford is going after men with a fra-

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162 Glen O. Brechbill

grance at once luxurious and complex, fresh and opulent. In Tom Ford’s own words, ‘I am proud that we have
created what I think is a sensual and very original scent.' Find it at selected points of sales.

A citrus opening reminiscent of the Mediterranean: lemon leaf, basil, ginger and more. A heart pairing
flowers and spicy notes: black pepper infusion, tobacco leaf, orange-blossom absolute and Moroccan grapefruit
blossom. The rich, woody close is underscored by ambry, leathery and musky notes (Laotian leatherwood,
cypriol). The transparent bottle shares the assertive, retro-modern lines of Black Orchid. Finely ribbed, it is
adorned with an 18-kt gold plaque bearing the scent’s name.

Elle

The new signature scent incorporates a number of key YSL identifiers, such as the entwined Cassandra
motif, the flagship shade of fuchsia, and the classic “le smoking” tuxedo, as worn by the model in the adver-
tising campaign.

The scent and the woman who wears it is described as unpredictable and unique, an ultra-contemporary cre-
ation that is fluid and unrestrained. The juice, created by Olivier Cresp and Jacques Cavallier, features
patchouli, vetiver, citron, peony, freesia and pink berries. The flacon is a slim, square-shaped tower, with a fuch -
sia and gold colour-scheme that is echoed on the outer carton.

In the print and TV campaign the model uses the fragrance to spray the name 'Elle' in a neon pink trail.

B. United Jeans Woman

A casual floral green fragrance, simple, sexy, always trendy, like a pair of jeans. B. United Jeans Woman
is a jeans-style fragrance. A fresh floral bouquet that is released with a masculine fragrance. Both are cheeky,
sensual, dynamic and inspire confidence, just like a pair of jeans.

The scent opens with fresh notes of tangerine, basil and red currant. The core of the perfume reveals
Egyptian jasmine blended with cyclamen and jonquil. The drydown melts sandalwood, grey amber and musk.
The glass bottle is flat with the Benetton logo engraved on the surface pink glitter for her and electric blue for
him.

Intimately Beckham Night for Him

A duo that captures David & amp’ Victoria in the sexiest moments of the night. Glamour, elegance, close-
ness. David Beckham and his wife Victoria introduce a second duo of fragrances that bring us the most pow-
erful and intense moments of the night. The masculine scent is a sensuous mix of woody, oriental and floral
notes. The racy advertising campaign is due to American photographer Terry Richardson.

The scent revisits the original woody-spicy fragrance of ‘intimately Beckham’ with darker notes of vanilla,
coffee beans, patchouli and incense, balanced with a floral combination of jasmine and violet. Perfumer -
Sylvie Fischer Desuzinge, Takasago created an oriental fougere fragrance. A faceted square bottle in a

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‘mysterious dark grey’ colour.

Flight of Fancy

Embark on a floral journey of discovery. Anna Sui’s Flight of Fancy invites a girl-woman to take her chance
to open her eyes, and to emerge from a dream with beauty, self assurance and enchantment.

A floral-fresh fragrance that opens with a burst of litchi and citrus. The floral heart blends magnolia, rose
and sheer Purple Rain freesia. The drydown mixes amber crystal, musks and white woods. The rectangular
flacon is adorned with a peacock, perched on top of the bottle stopper. A symbolic animal that is also embossed
on the yellow carton.

Man

An iconic, masculine, sexy spicy fragrance. Man perfectly expresses Calvin Klein’s cutting edge minimal-
ism and sexy style. Man is the essence of the modern man in a signature fragrance. A crisp spicy woody scent,
defined by its distinctly masculine aura and artisanal craftsmanship.

An elegant blend of crisp freshness (rosemary, mandarin, exotic spices bay, nutmeg, incense, and rich
woods cypress, guaiac, A sleek and modern design. A thin, minimalist bottle with black glossy inlaid plaques.

The Miroir, Miroir fragrance Quintet

The line features an avant-garde assortment of unusual make-up items dubbed “The Art of Metamorphosis”,
plus a quintet of high-end fragrances called “Miroir, Miroir” (Mirror Mirror), which together form the Dare the
Metamorphosis concept. “This is a very exclusive, stand-alone collection within the Thierry Mugler brand. “It
will begin rolling out early next year.”

The fragrances will be sold in around 300 doors worldwide, including travel retail. The make-up will be
available in around 30, including London Heathrow Airport Terminal Five, in partnership with World Duty
Free. “Thierry Mugler Beauty was inspired by the designer himself, who is a real visionary,” Palix continued.
“He has always wanted to offer make-up, and drew on his fascination with mirrors to create these products.”

Mugler is known for his belief that people should be able to transform themselves and recreate new images
and personalities with make-up and fragrance. Dare the Metamorphosis encourages this, by helping women to
highlight their various assets (e.g. sensuality or presence) with different “weapons” i.e. eyes, complexion,
mouth.

The Miroir, Miroir fragrance line is not specified as either masculine or feminine. “It’s both,” Palix
explained, “although we expect certain scents to be more popular with women, and vice-versa.” The fragrances
were created by leading industry noses, who each interpreted the metamorphosis theme by including unusual
ingredients or unexpected accords. According to the company, the idea is to stir men and women in different
ways, like “standing before a kaleidoscope of mirrors”.

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The initial quintet comprises A Travers Le Miroir (Through the Looking Glass), an aromatic floral by
Mane’s Alexis Dadier; Miroir des Secrets (Mirror of Secrets), a bitter-sweet aldehydic by IFF’s Domitille
Bertier; Dis-Moi, Miroir (Mirror Image), a nurturing floral by Mane's Fabrice Pellegrin; Miroir des Vanités
(Mirror of Vanities), an effervescent woody, again by Mane's Alexis Dadier; and Miroir des Envies (Mirror
of Desires), an addictive floral by Givaudan's Christine Nagel and Louise Turner.

Rose

A fresh rose violet and sensual fragrance created around the Paul Smith Rose. The rose used to create this
fragrance bears the couturier’s name. Cultivated and given as a gift from Paul’s wife for a birthday gift, this
‘cochineal pink’ rose was first presented in 2006 at the Chelsea Flower Show. The result is fresh and individ-
ual, modern and seductive.

As no blooms are harvested nor distilled for this variety, the rose perfume is created by living flower tech-
nology (headspace). The scent has been blended with Turkish rose and green tea. The sensuous dry down
mixes cedar and musks. A glass and metal bottle with curved outlines. The white carton is adorned with a
drawing of the Paul Smith rose.

Cordovan

A modern woody fragrance, in the Discover collection. Presented in a luxurious wood case, Cordovan is
an olfactory invitation, in Banana Republic’s Discover Collection. Like Slate or Alabaster, launched in 2006,
the fragrance is named after a material that brings to mind a unique color.

A modern woody blend of leafy green fig, nutmeg and vintage leather. A modern woody blend of leafy
green fig, nutmeg and vintage leather.

October 30, 2007


Jessica Simpson

Jessica Simpson has signed a contract with Parlux Perfume, the company behind Heiress by Paris Hilton,
to release her own signature scent. The singer’s as yet unnamed fragrance will be in shops next year.

Jessica hopes to follow in the footsteps of a plethora of celebs from JLo to P. Diddy who have mounted an
assault on the perfume charts. Kylie, Kate Moss and Paris Hilton have all had No.1 signature scents, and now
she's no longer a Newlywed or busy romancing John Mayer, Jess is keen to branch out.

Rock Muse

The chypre fragrance to rock your heart. Inspired by a rock & roll spirit and vintage scents, Rock Muse
has been created for a muse, a goddess who inspires the music, the words and the scene. She’s flirtatious, wild
and sensual, she hypnotizes and inspires everyone in her path.

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A modern chypre fragrance that opens with.citrus and tangy redcurrant. The floral heart mixes heliotrope,
jasmine, yerba mate and frosted rose. The bottom note is a woody blend of patchouli, sandalwood, vetiver,
musk with a powdery note of Basmati rice note. Perfumer - Marie Salamagne, Firmenich. The bottle
depicts the burning heart of the Rock Muse in incandescent colors. Above the flames, appears a blazon with
Miss Sixty in gothic letters. The cap is inspired by a ruby.

He Wood

The first woody fragrance by famous fashion brand Dsquared². Dean and Dan Caten, the twin brothers
behind the brand Dsquared² present their first scent for men, He Wood. The fragrance reflects Dean and Dan
deep love of their native land Canada, which they choose to celebrate through wood. Wood is the heart of the
signature fragrance, it’s also present in the name of the fragrance, in the packaging and in the ad campaign as
a reassuring element. The fragrance is dedicated ‘to the modern man who dreams of Nature in a quest for free-
dom and seduction’.

The woody fragrance is an harmonious mix of three accords - Air, Water and Wood. The Air accord blends
white fir, vegetal amber and musk. The Water accord mixes freshness and fluid energy, with violet leaves and
blossoms and a transparent-aquatic accord. The Wood accord is the pivot of the scent with notes of vetiver and
cedarwood. Perfumer - Daphne Bugey, Firmenich. A squared glass bottle framed with natural wood. The
fragrance comes in a natural cardboard box.

L’Interdit

An aldehyde floral from 1957, re-released in the ‘Les Mythiques’ collection. One of the House’s earliest
scents, designed specifically for actress Audrey Hepburn, L’Interdit, a creation from 1957, returns in this col-
lection of 10 fragrances that were no longer available, or had become very hard to find: Les Mythiques. The
launch coincides with the House of Givenchy’s 50th anniversary. L’Interdit owes its name to the actress’s reply
when Hubert de Givenchy suggested distributing her fragrance more widely, ‘Mais, je vous l’interdis.”

An aldehyde opening revealing a powdery heart of rose, jasmine and violet. fragrance evolves towards a
trail of iris and sandalwood. A streamlined bottle with rectangular lines, graced with a pink-champagne car-
touche. Designed by Pablo Reinoso.

Le De

A rare jasmine perfume from 1957, re-released in the ‘Les Mythiques’ Collection. A delicate floral bou-
quet that was the privilege of the lucky few, Le De, a creation from 1957, returns in this collection of 10 fra-
grances that were no longer available, or had become very hard to find Les Mythiques. The launch coincides
with the House of Givenchy’s 50th anniversary. A couture fragrance with a gentle and resolutely chic femi-
ninity.

A fragrance with a light, lily-of-the-valley opening, a classic floral heart of roses and jasmines, evolving
towards a woodsy trail. A streamlined bottle with rectangular lines, graced with a pink-champagne cartouche.

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Designed by - Pablo Reinoso.

Escada S

A fragrance to celebrate the lust for life that pervades everything you do. Escada S is a fragrance to be
vibrant in every sense of the word. ‘Whether ski-ing the slopes of Aspen, exploring the museums of Rome, or
mixing the perfect champagne cocktail’, Escada S is a fragrance created to ‘deny boredom, refute dullness and
colour every moment’. In certain countries only.

The scent opens with plum and blackcurrant combined with eglantine rose. The floral heart blends almond
blossom, rose and muguet spiced with red pepper. The deep base melts mahogany, sandalwood, musks and
hazelnut. A rectangular bottle with fuchsia spots that convey a pop monogram-like style.

Yu

How much would you pay to smell like rain at any given moment? $5,000? Mane is hoping so, as they've
launched their newest fragrance, Yu, with just such a price point.

I don't know that any perfume is worth that much, no matter how good it smells, unless it comes in some
kind of jewel-encrusted bottle. But it's been impressing critics, with New York Times fragrance expert
Chandler Burr saying "You can smell the money in it."

Personally, I think money smells funny.

LE b

An emblematic floral aquatic ‘initial’ scent. Light, sunny and sensual, wrapped in a heart bottle, fashion
designer agnès b.’s first fragrance is back. Neither entirely different nor precisely the same, LE b. was recon-
sidered and reworked by fragrance designer Olivia Giacobetti. An emblematic fragrance evoking mem-
ories of summer vacation, ‘the sun, fresh cotton, lounging on a sandy beach, white flowers, crinkled linen.

A jasmine and orange-blossom eau, with sweet, slightly salty watermelon-seed accents. A sculptural, rec-
tangular bottle with a heart pattern in the centre. A black ribbon is tied around the cap. The 1-oz. bottle is heart
shaped.

Blue Seduction

Pure Latin seduction. Built upon the wide success of Spirit for Men and Women and Antonio (with sever-
al FiFi Awards in Spain and in the USA for the brand), Blue Seduction is more tempting than ever. This mod-
ern scent combines Blue’s aquatic freshness with Banderas’ Latin touch. ‘Blue Seduction is a contemporary,
stylish and masculine fragrance that reflects a part of my personality and that of my culture’ said Banderas.

A cool, refreshing fragrance that radiates a calm and relaxed vibe and exudes the Latin spirit. The scents

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opens with notes of bergamot, cassis and melon. The scent’s deep ocean core is mixed with cardamom and nut-
meg. The base notes reveal amber, oak moss, woods and an original Cappucino accord. The package’s blue
shades and the bottle’s pure lines are reminiscent of a modish and elegantly styled swimming pool. The trans-
parent glass bottle contains a clear blue juice.

Miss Boucheron

The juice, created by Anne Flipo and Dominique Ropion, is described as a voluptuous woody flo-
ral, opening on notes of pomegranate, bergamot and pink peppercorn. These progress to heart of Parma violet,
Bulgarian rose and cyclamen, leading to a base of white suede, cedar and musk.

The bottle recalls the jewellery heritage of Boucheron. The refillable 10ml Flacon Bijou Eau de Parfum is
a pink cabochon shape, topped with a turquoise cap. Suspended on a fine cord, it can be worn around the neck
like a pendant, or even wrapped around the wrist.

The link can be removed to turn the fragrance into a handbag spray. Or the bottle itself can be removed,
which leaves a fashionable sautoir necklace. The advertising visual features a giant-sized model kneeling out-
side the Boucheron workshop at Place Vendôme in Paris, with the fragrance pendant wrapped around her wrist.
Christina Aguilera

A provocative, sexy and playful potion. Known for her style, for her voice, Christina Aguilera unveils her
signature fragrance. A scent that reflects her seductively feminine personality. “Fragrance is a powerful tool of
seduction. Sometimes, it’s all you need to wear,” says Christina Aguilera. Jasmine is at the heart of the fra-
grance. “To me jasmine has always been synonymous with old movie star glamour, so from the beginning I
wanted to include it’’. The advertising and the bottle also convey this image of vintage glamour.

The scent opens with exotic fruit sorbet, tangerine and blackcurrant tea. The heart blends stephanotis jas-
mine with peony and ripe plum. The base accord fuses amber, creamy vanilla and musk. The bottle, with crys-
tal-effect cap, miniature satin ribbon and slender curves enveloped with black lace detailing, has a chic boudoir-
style.

White Musk for Men

Pure sensuality. For men. In 2007, White Musk, The Body Shop’s classic perfume, unveiled its masculine
counterpart - White Musk for Men. A masculine version both evocative and emblematic, in which the skin-
deep sensuality of musk flirts with waves of woody, aromatic and tonic scents.

A fresh and gentle musky accord garbed in masculine notes of vetiver, aromatic herbs and sandalwood. A
spare, rectangular bottle shading from white to amethyst.

By Killian

Kilian Hennessy, a former marketing executive at L'Oréal and heir to the Hennessy cognac family, who has

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created a new luxurious line of six eau de parfums known as L'Oeuvre Noire, the Black Masterpiece, by Kilian.
The fragrances are done in black lacquer wood boxes line in black satin. The bottles include a black metal pot-
tle cap and subltle engravings on the side.

The six scents grouped in three pairs Love and Beyond Love, Liasons Dangereuses and Cruel Intentions, A
Taste of Heaven and Straight to Heaven. Love is soft with notes of neroli, Sambac jasmine, rose and iris.
Beyond Love is tuberose with animal notes. A woody-oriental fragrance, composed around agarwood garbed
in vetiver, bergamot and castoreum. Designed by Sidonie Lancesseur.

Liasons Dangereuses includes notes of Egyptian geranium and cinnamon. Cruel Intentions includes berg-
amot, rose, vetiver and styrax. A Taste of Heaven is inspired by Absinthe and includes orange blossom, amber,
and patchouli. Straight to Heaven has a rum scent deepened with nutmeg, Brazilian rosewood and cedar. The
scents with their exotic ingredients sound a bit like Tom Ford's most recent offerings.

Eau de Naphe

An exotically sun-drenched floral nectar. ‘Naphé’, is a poetic and exotic word for orange blossom. The
flower at the heart of this fragrance intertwining sunny notes, Brazilian orange and white flowers evoking the
Orient.

A citrus opening spiked with elemi, a resin with spicy, lemony accents. The heart of orange-blossom
absolute is underscored with solar notes of jasmine and ylang-ylang from the Comores Islands evolving towards
a woodsy-musky trail. A brushed aluminum flask in a streamlined pink-and-turquoise package.

Irresistible Apple

Pure temptation. Fruity, sexy, tantalizing. Irresistible Apple is a feminine fragrance like a forbidden fruit.
An eau de toilette and a body collection to be discovered in Bath & Body Works Signature Collection.

A scent that blends soft florals with sun-kissed red apples and wild berries. The base melts blond woods,
soft musk and cinnamon bark. An elegant rectangular bottle adorned with red floral patterns.

Enchanting

An enchanting fragrance saturated with surprising notes. It contains blue agave, which is a type of cactus
that only blooms once, that explodes over heart notes of white lily, geranium and orchid. It contains a cocktail
of sap and an unusual base note mix of bitter orange, cardamom, cinnamon, cocao and vanilla that bursts onto
your skin.

An enchanting, captivating scent that sharpens the senses.

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Cadjméré

Oriental Woody. Refined, voluptuous and exotic. Enveloping and creamy as cashmere, Cadjméré flaunts
number 18 in designer Pierre Guillaume’s luxurious Parfumerie Générale collection. Cadjméré is described as
‘a woody olfactory ménage à trois’ composed around Brazilian rosewood, Australian sandalwood and ambrette
seed.

A round, oriental, aromatic, woody fragrance in which creamy sandalwood is garbed in cypress, sap, and
the spicy-floral scent of rosewood. A fragrance for both men and women. Designed by Pierre Guillaume.
A rectangular bottle with clean, pure lines, adorned with a circular black cartouche displaying the number 18.

Black Orchid

A classic oriental floral, with a touch of dark glamour. Voile De Fleur is a lighter and more luminous fra-
grance than the original Black Orchid, yet with a complex and slightly provocative heart. According to Tom
Ford, the scent ‘has the heady sophistication that makes a woman’s scent unforgettable.’ A second signature
fragrance that conveys drama, sensuality, and a hint of opulence.

The fragrance opens with light florals, truffle and blackcurrant. The heart blends honeysuckle, gardenia,
and spicy lily around black orchid flower. The drydown is described as ‘a decadent noir gourmand accord’.
The flacon is an oval-shaped bottle made of fluted black glass, adorned with gold lettering and a gold cord.

Modern Chypre

Esteban revisits the chypre accord with a modern, gourmand frutiness. Classic or Modern, now you have
a choice of two different ways to enjoy the comeback of chypre fragrances, celebrated by this duo from Esteban.
Modern Chypre ‘steps a bit away from traditional chypre scents and their heady image’ opting instead for mod-
ern facets that are at once transparent and gourmand.

The classic chypre accord bergamot / rose / patchouli is modernized with raspberry, praline and a white flo-
ral heart garbed in lily-of-the-valley. An elegantly square bottle that seems to shelter a floating bottle in its
heart. The cap flaunts a golden hue and the package, a pomegranate red one.

Colonia Intensa

Intense and masculine, noble and classic. Colonia Intensa will attract ambitious, self-confident men in a
fine woody chypre blend. Men who enjoy proclaiming their uniqueness via the lushness of their fragrance. A
memorable scent, a successful balance between tradition and modernity. Modern, yes; and most definitely
sophisticated, thanks to the fine and precious combination of woods and resins. In selected department stores
and perfume shops.

A classic opening for an eau de Cologne, plus a spicy tonality made of cardamom and ginger. An aromat-
ic heart with Mediterranean notes of myrtle and neroli. The fragrance evolves towards chypre tonalities of

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wood and leather, enhanced with benzoin and musks. Designed by - Alberto Morillas, Firmenich.
Colonia Intensa comes in Acqua di Parma’s traditional Parma-yellow box and classic glass bottle, the house’s
signature. The cap and label are of a metallic bronze hue.

Leiber

The 1st fragrance from accessory brand Leiber. Leiber, the American luxury accessory brand jewelry, bags,
shoes best known for their one-of-a-kind handbags worn by famous celebrities ( Hilary Swank, Penelope Cruz,
Anne Hathaway ), introduces their first signature fragrance. A modern chypre blend of floral and oriental
notes that celebrates sophistication and sensuality.

The scent is built upon rich floral ingredients, such as - jasmine absolu, mimosa absolu, rose absolu and
Turkish rose essence. The fragrance's color and sparkle comes from bergamot, pimento, fruity notes and mag-
nolia leaves. The chypre drydown blends woody and oriental notes. Perfumer - Karine Dubreuil, Mane.

Black XS for Her

With spicy pink pepper berries, bewitching black violet, cocoa flower and captivating Hellebore rose, bet-
ter known as White Christmas rose, this perfume has an almost narcotic effect. An infusion of dark, flaming
flowers with base notes of patchouli and black vanilla that stamps its strong character all over your body.
Inspired by Leiber’s fine jewelry collection, the elegant bottle is shaped like an Asscher-cut diamond. A
provocative, gothic 'baroque ‘n’ roll' fragrance for rebel princesses, with a sculpted bottle.

Shania Starlight

A floral fragrance inspired by the glistening stars of the Western sky. Shania Starlight reveals the inner star
that every woman possesses, like the aura of grace and beauty that surrounds Shania Twain when she’s on the
red carpet. A sensual fragrance which celebrates her strong, spirited western chic style.

Fresh notes of freesia and mandarin, intoxicating night blooming jasmine and sultry cashmere woods and
amber. A multi-faceted bottle with smooth sides that capture light upon the golden-hued fragrance it holds.

Kelly Calèche

This exquisite perfume of leather and floral notes is the very scent of sophistication! It's the result of a fusion
of two of Hermes' signature icons: their Kelly leather bag and their Calèche perfume, which was the very first
Hermes scent for women ( launched in 1961 ).

Hermes perfumer Jean-Claude Ellena recalls visiting a leather reserve where the most beautiful
leathers had a floral scent. He captured and bottled the scents he calls 'angel leather.'

Designer Philippe Mouquet incorporated the iconic Kelly bag clasp into the cap. The scent is divine, it
looks beautiful and the name just rolls off the tongue!

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Happy Spirit

A happy scent for those who love to fall in love with a floral scent. Happy Spirit is inspired by love at first
sight. It’ s lunchtime, a woman is standing in front of the Chopard boutique, trying to decide which of the jew-
els in the window is her very, very favourite. Suddenly, she’s got that feeling you get when you’re being
watched. So she spins round and looks straight into his utterly gorgeous eyes. As soon as they meet, he gives
her a lovely pink box, wrapped around with a rich purple ribbon. And the ribbon says Chopard Happy Spirit.

A sparkling floriental fragrance, that opens with red fruit and blood orange. The delicate floral heart blends
honeysuckle with osmanthus. The woody-oriental dry down mixes cashmere wood and amber. Perfumer -
Dominique Ropion, IFF. A heart-shaped bottle in a light pink colour. All the way round the bottle runs a
lustrous ribbon. The faceted top of the bottle is inspired by a Chopard diamond ring, with two interlocking
gems, one pink, one purple. Flacon designer - Patrick Veillet.

Palazzo

A perfume celebrating the aristocratic and unpredictable charms of Rome. Palazzo marks Fendi’s return to
the perfume stage with high style. For this signature scent, Silvia Venturini Fendi, art director and heir to the
house of Fendi, enlisted couturier Karl Lagerfeld. For Lagerfeld, ‘Fendi is my vision of the essence of Rome’
and Palazzo, a magical word that calls many images to mind immediately. The strongest one being on the bot-
tle, which was inspired by the façade of Palazzo Fendi, in Rome, where you can sense the beating heart of this
generous Italian house.

Palazzo’s fragrance was composed around orange blossom, in an ‘irreverent, very modern and flamboyant
interpretation,’. The flower is entwined with Bulgarian rose and jasmine, over a bed of precious woods.
Designed by François Demachy, of LVMH, in collaboration with Annick Menardo, Firmenich. A
rectangular bottle illustrated from the back with the façade of Palazzo Fendi, in Rome. The elliptical cap bears
the house’s double F logo.

Velvet Rose

A bouquet of five roses, peony, Provence rose, passion, emotion and fantasy, with star anise and sensual
patchouli. It's irresistibly impish but highly classy, and of course it's worn by the goegeous Liv Tyler, face of
Givenchy. The flirtatiously velvety pink bottle gives it a star touch. The velvet rose can be sprayed with the
scent and worn as an accessory!

A couture but coquettish scent for rose addicts everywhere.

Golden Amber

Becker Eshaya has transformed their casual glamour into a seductive second fragrance. becker.eshaya’s
second signature fragrance is a counterpoint to b.e., its first. Whereas b.e. is a soft citrus-floral blend, Golden
Amber is deep, warm even ‘sexual’ say the designers. For Kristen Becker & John Eshaya, Golden Amber ‘is

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more New York than L.A., more formal than casual, and more daring than reserved’. The line includes eau de
parfum spray, fragrance pen, and scented candle.

To create the scent, becker.eshaya worked with perfumer Clement Gavarry (also creator of Prada by Prada
and Lovely by Sarah Jessica Parker) of IFF. Golden Amber opens with fresh mandarin and Calabrian bergamot.
Then juicy lychee mixes with Moroccan jasmine. The ambery drydown melts golden amber, Indian sandal-
wood, cashmere wood and musk. The candle blends golden amber with bergamot, Moroccan jasmine, sandal-
wood, and patchouli. A diamond-shaped spray bottle, with accented gold cap and lettering, and a gold pack-
aging.

Can Can

A floral fruity fragrance that evoks the glamour of the Moulin Rouge. Can Can is inspired by ‘the playful,
sensual mood of the Moulin Rouge’. “I wanted to create a fragrance that expresses a mood of sparkling ele-
gance. Something that would make me feel wonderfully sexy and glamorous’’ said Paris Hilton. Can Can is
Paris Hilton’s fourth scent.

Can Can opens with the vibrant notes of clementine flowers, blended with cassis and nectarine. The
‘naughty but nice’ floral heart blends orchid and orange blossom. The dry down brings harmony, with soft
musk, amber, and woods. The sheer bottle is adorned with a pink feather. The bottle is encased in a white box
embossed with feathers as a background pattern.

Paul Smith Rose

Paul Smith's wife Pauline had a rose created and named after him as a birthday gift. The Paul Smith Rose
is a potently fragrant, cochineal pink bloom, with a tight peony centre and full outer flower. It took three years
to create and was first presented at the Chelsea Flower Show in 2006.

Paul’s very own rose inspired him to create an original fragrance, so he worked with Givaudan per-
fumer Antoine Maisondieu to create the essence of his rose in a bottle. They blended the Paul Smith Rose,
Turkish rose oil and magnolia with notes of green tea, musk and cedar to create an edgy, elegant scent. Paul
Smith has an unrivalled talent for redefining classics, and this perfume doesn’t disappoint.

Nikita

As bold and mysterious as Russia. More than 15 years after the launch of his best-seller, Maroussia,
Russian designer Slava Zaitsev returns with Nikita, a floriental potion that is ‘as extravagant as Russia’. A per-
fume pairing audacity and exuberance inside a purple bottle. In affordable stores and GMS.

An ambry floriental (datura, tiare flower, vanilla) punctuated with fresh (green mandarin orange), spicy
(ginger, chili) and lightly gourmand notes. A purple bottle with golden highlights, whose curves are reminis-
cent of the onion domes of Russian churches.

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Fragrance’s & Their Stories 173

Daisy

Daisy is a naturally elegant fragrance for modern young women who love vintage.

Sophisticated and rebellious, like Marc Jacobs’ fashion collections, mixing impish violet with spicy violet
leaves over notes of jasmine and gardenia and wild strawberry woven in with a twist of vanilla musk. Fresh as
a daisy!

Sweet Darling

Kylie’s branched out into perfume with her own sophisticated, sensual fragrance, Sweet Darling.

The comeback queen never fails to surprise, yet this fragrance has a very personal touch. With sweet
Oriental notes, candyfloss, freesia, vanilla, Australian sandalwood and patchouli, it’s sweet, sensual and girly
(we’re not sure what else you’d expect from Kylie!). Glam but sweet, with a pink bottle to match.

Following the success of her clothing range, multi-talented Gwen Stefani has launched her very own sig-
nature perfume, L by L.A.M.B. The ‘Wind It Up’ singer also has a women’s fashion line and a baby clothing
line she models on baby son Kingston, and we hear a range of body products is also in the pipeline.

Gwen’s perfume is quirky and original but potentially easier to pull off than her dress sense. It’s a clean,
fresh fusion of masculine and feminine notes, and the bottle design is unmistakeably Stefani. L contains notes
of leafy water hyacinth, freesia, pear, violet leaves, jasmine, rose, lily of the valley, sweet pea, orange blossom,
frangipani blossom, peach skin, heliotrope and musk.

Unforgiveable Woman

Its predecessor the men’s scent Unforgivable by Sean John was launched in February 2006 and quickly
became the number one selling men’s prestige fragrance in the US.

The Unforgivable Woman scent is described as warm and creamy, with luscious, floral notes. “One of the
things we’ve stood on as our foundation has been that it’s about the juice,” explained Sean “Diddy” Combs,
who said he wanted to create a signature scent for “the heated and passionate woman”.

Key ingredients include a pina colada note, neroli, bergamot, cassis, jasmine, violet, patchouli and vanilla.
“I didn’t want to take the easy way out as far as just making a feminine version of the men’s fragrance,” Combs
added. “I like a woman to smell like a woman so we took a different direction than with the men’s. There is a
synergy note, bergamot, but it is used in such a light way, you don’t really relate to it being in there.”

The flacon is described as a mix of modern and classic. Both the bottle and the outer carton are coloured a
delicate shade of Champagne.

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My Dream - Hommage à Marlene Dietrich

Is described as classic floral perfume in the great tradition of Parisian haute parfumerie. The exhilarating
head note is permeated by Italian mandarine orange accompanied by the fruity aromas of pineapple, melon,
black currants and apple, with a spicy hint of cloves.

In the heart note are Casablanca lilies contrasting with the delicacy of lilies of the valley, roses and violets.
Both melt into the heady scent of orange blossoms and heliotrope. The base note features woody notes such as
sandalwood, finely enhanced by iris, vanilla, ambra and musk.

My Life - Hommage à Marlene Dietrich

Is a chypre perfume that reflects the self-confident side of Marlene Dietrich. The head note is fresh from
the essences of orange blossoms, wisteria and pink grapefruit. Warm, sensuous rum extract blends into the heart
note with Sambac jasmine, heliotrope and cedar wood. The base note reveals the touch of the orient, with
seductive woody aromas such as patchouli, sandalwood and vetiver, as well as resins like labdanum and ben-
zoin.

My Passion - Hommage à Marlene Dietrich

Is a sensuous perfume with a head note of apple, cinnamon and lilies of the valley. The floral heart note is
filled with orange blossoms and salicylate. Warmth and passion is displayed with rich portions of ambra, vanil-
la and musk unfold in the base note.

The three fragrances come in exactly the same shape bottle, each made of heavy, top quality glass and
packed in a white folding box embossed with gold.

White Jasmine & Mint

A floral scent inspired by tranquil moments in an English garden. Jo Malone introduces White Jasmine &
Mint, a scent inspired by ‘the tranquil moment in an English garden when the sun emerges, the dew gently lifts
and the blossoms are at their most fragrant’. The fragrance is based upon 2 accords - just-picked white jasmine,
and a blend of mints, that brings aromatic crispness to the scent.

The scent opens with the ‘exclusive mint accord’, composed of wild mint and crushed peppermint leaves.
It is mixed with cassis and spices. The floral heart reveals the ‘heirloom jasmine accord’, that reproduces the
delicate scent of jasmine in the early morning. The base notes mix mate absolute, musk and woods. To be worn
by itself or layered with other Jo Malone fragrances, for instance Pomegranate Noir or Orange Blossom. A
chic, rectangular bottle topped with a metallic cap.

Versace

The new Versace women’s fragrance made its debut in Asia earlier this year. Creator Donatella Versace

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explained - “My starting point was to create a classic perfume, an important and timeless scent, to be worn
at any time of the day, providing that extra dash of glamour that puts the finishing touch to every outfit.”

The juice is a soft floral, opening on notes of hydroponic guava, blackcurrant and wisteria. The heart is
composed of lotus, water lily, jasmine and azalea. The base is a blend of musk and woods. The flacon is
square-shaped, with a gold-coloured Medusa displayed prominently in the centre. The cap is a golden stopper,
decorated with a distinctive incised Greek fret motif, which is echoed on the edge of the outer carton.

F for Fascinating

The juice created by Olivier Polge is a woody floral that opens on a top note of mandarin sorbet, pro-
gressing to a heart of sambac jasmine and a patchouli base. The identity is described as chic, fresh and young.

The fragrance clearly targets a younger market than the original F by Ferragamo, hence the lighter juice and
younger model in the advertising visual. The packaging is similar to that of its predecessor, and again recalls
Ferragamo’s famous footwear heritage. The colour-scheme, however, is white, black and metallic pink.

Delicious Night

Oriental - Floral. Inspired by NYC’s nights. A passionate scent to light up the dark. ‘Night in New York
City is an electric rush of possibility, full of secrets to discover. Anything can happen.’ In its deep purple apple-
shapped bottle, Delicious Night for Women by DKNY captures the intoxicating energy of NYC’s nights : the
mystery, the seduction, all the delicious moments.

The scent opens with frozen pomelo, crushed ginger, purple freesia and a chilled blackberry martini accord.
The heart is a floral bouquet of night blooming orchid, satin jasmine and purple iris. The drydown mixes
molten amber simmers, black incense, myrrh extract, patchouli and velvet vetiver. The design echoes the icon-
ic apple of the Delicious family, with mysterious shades of deep purple that evoke the night. A hot pink logo
sticker accents like a neon sign.

Maharanih

An oriental perfume celebrating the lush mysteries of India. Maharanih is a fragrant homage to India, a ver-
itable treasure chest for designer Patricia de Nicolaï, who finds much of her inspiration there. Maharanih
unveils a rich, sophisticated and feminine trail pairing elegance and mystery, freshness and voluptuousness.

A woodsy oriental creation composed around a spicy-floral heart of rose, carnation and cinnamon. Three
other facets are also revealed a woodsy tonality of patchouli and sandalwood. A trail of slightly animal-like
super absolute of vanilla, and a surprising top note with an almost aldehyde-like opening, sharp and zesty thanks
to different varieties of oranges. A slender bottle topped with a spherical golden cap.

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Incanto Heaven

The latest addition to a franchise that to date has included Incanto Dream and Incanto Shine. However,
Ferragamo has decided to discontinue Incanto Dream, in order to concentrate its efforts on developing new fra-
grances within the franchise.

The scent is said to have been inspired by daydreams, desires, heroes and myths. The predominantly pink
bottle is decorated with swirls of colour and a prominent peacock motif. The juice is a fruity floral, opening on
notes of grapefruit, seringa flower and apple, leading to a heart of pink peony, apricot and hibiscus flower tea.
The base features orris, violet and musk.

Fuel for Life Men

The essence of sensuality. The essence of Diesel Fashion. Fuel For Life marks Diesel brand’s return to the
fougere fragrance scene. Launched as a his-and-her duo, the fragrance is in Diesel’s fashion image: sexy, sassy
and up-to-the-minute. The whisky-flask bottle is wrapped in slightly frayed brown canvas. It reveals a pow-
dery-ferny scent with liqueur-like fruity accents.

A ferny fragrance whose fresh and anise-y opening has a fruity touch of badian. The aromatic scent of
lavender turns powdery thanks to heliotropine, with hawthorn/vanilla. Among other ingredients, you’ll find dry,
ambry immortal flower, and frambinone, a fruity-musky component that accentuates the fragrances ‘fruit
brandy’ facet. Designed by - Annick Menardo & Jacques Cavallier, Firmenich. A modern, off-beat,
whisky-flask bottle wrapped in slightly frayed canvas.

Iris Noir

A rich and nocturnal scent in the Secrets d’Essences’ collection. Iris Noir extends the luxurious experience
of the ‘Secrets d’Essences’ collection, which has already revealed Rose Absolue and Voile d’Ambre. Chic and
voluptuous, this oriental iris is both dense and floral, and sweet with a light touch of chypre. An amethyst-blue
hued, nocturnal potion. True to their eco-citizen spirit, the brand proudly proclaims that 86% of the compo-
nents are natural, and that the white card for the embossed box comes form managed forests.

Composed around brut iris butter, coriander brings its floral accents (linalool, reinforced with rosy mole-
cules). Bergamot strengthens the somewhat fruity character of ambrette seed absolute, a note both sweet and
musky that comes to accompany the oriental notes of the tonka bean resinoid and the essential oil of patchouli.
Designed by - Olivier Pescheux and Nathalie Gracia-Cetto, Givaudan. A streamlined bottle with ele-
gant curves. The delicately embossed package is sealed with an amethyst-blue cord.

Ungaro

The scent is said to embody a new modern vision of the Ungaro woman, “whose essential force is her quest
for pleasure”.

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The bottle is described as being like a tribal object. It is curved like a U-shaped jewellery cuff, with the
name Ungaro carved into the surface. The violet-coloured outer carton bears the imprint of a women’s parted
lips. The juice is a floral spicy amber, constructed around saffron and jasmine.

Apparition Sky.

It too is expected to be popular with Japanese consumers. The concept is that of a talisman that evokes
lightness, happiness, joy and freedom.

The juice is a floral transparent musk, with top notes of bergamot, apple and star fruit. Cyclamen and lotus
form the heart, with cedar wood and musk in the base.

In line with the sky name and theme, both the bottle and the outer packaging are coloured blue and white.

Usher for Men

Sophisticated and relaxed. By chart-topping R & amp; B singer Usher Raymond. Usher for Men is a a
fresh, woody, musky scent. It is about cool confidence -whether sophisticated and relaxed in a black tuxedo,
or a gentleman in leather jacket and jeans. ‘I wanted to offer a piece of myself, no different than a beautiful
song I may create that takes many instruments, stories, and places I’ve gone to create those songs.’ says R&B
singer Usher Raymond. ‘Usher was a true partner in creating these fragrances,’ said Art Spiro, President of Liz
Claiborne Cosmetics. ‘He has been involved every step of the way, and you’ll see his personal touch reflected
throughout the brand’. The scent is also launched with its feminine alter ego, Usher for Women.

The scent opens with verbena, pineapple and melon. The heart blends warmth and sensuality of blue laven-
der, white pepper, and violet leaf. The sensual dry down fuses black suede, sandalwood and amber. A sleek
matte black bottle. A glossy “Usher” logo appears at the base of the bottle. Both the men’s and women’s fra-
grance caps were inspired by a ring of Usher’s. The top of the cap includes a phrase that has special meaning
to the singer “It’s not how famous UR, it’s what UR famous for.” To complete the cap, Usher’s birth date,
October 14, is featured.

September 30, 2007


Intimately Beckham

A duo that captures Victoria & amp; David in the sexiest moments of the night. Glamour, style, sensuali-
ty. Victoria Beckham and her husband David introduce a second duo of fragrances that bring us the most pow-
erful and intense moments of the night. The floral feminine scent is a sensuous white floral potion with under-
tones of spices and woods. The racy advertising campaign is due to American photographer Terry Richardson.

The scent revisits the original white floral fragrance of ‘intimately Beckham’ with darker notes of spices
(cinnamon, clove), patchouli and vanilla. The result is more oriental, powdery and woody. Perfumer - Jean
Pierre Bethouart, Firmenich. A faceted square bottle in a ‘jewel-like purple’ colour.

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Hugo XY

The fragrance for an irreverent, sensual, but more reasonable man. Hugo XY is a men’s scent released as
a duo with the women’s scent, XX. Has the Hugo man, now part of a couple, matured and become more ambi-
tious? That’s the creative idea behind this olfactory duo combining seduction and rivalry, sensuality and har-
mony. Still sophisticated and trendy, faithful to the Hugo style, the cylindrical bottle in its shades of gray is
evocative of a can of spray paint.

A gentle, fruity opening of green pear evolves towards a fresh, aromatic heart of basil leaves, crushed ice
and mint. The base note blends Lebanese cedar with the dry scent of patchouli. Designed by P&G in collab-
oration with the fragrance designers at Firmenich. A cylindrical bottle with a gray-metal top. It evokes
a can of spray paint.

Very Michal Kors

Floral - Orange Tuberose. Very chic. Very sophisticated. Very Michael Kors. Very Michael Kors is a time-
less scent for women to add to their Michael Kors fragrance wardrobe. It’s a sophisticated & chic floral fra-
grance like a chic cashmere turtleneck, a fabulous trench coat, a luxurious luggage-colored leather satchel, all
things that are very Michael Kors. The fragrance is based upon a sensuous tuberose heart.

The fragrance blends Provence tuberose with sparkling citrus notes, black plum, chinese osmanthus and
golden sugar cane aromas.

F Pour Homme

The perfume of a man fatally seductive without provocation. F by Ferragamo Pour Homme is fascinating
and flamboyant, like the communication of the fragrance. It conveys an image of “innate elegance, affirmed
sensuality, virile emotion and irresistible power of attraction”. F by Ferragamo also exists in a feminine ver-
sion, launched in 2006.

F Pour Homme is an ambery woody fragrance. It opens with fresh notes of apple and lavender, then unveils
a spicy heart around black pepper from Madagascar. The ambery-leathery-solar drydown is due to labdanum.
A sleek and sensual flacon that lifts slightly into an arch. The transparent cap is underlined by a leather-like
strap.

Chloé Eau de Parfum

The new Chloé Eau de Parfum aims to capture the creative, confident individuality of the Chloé woman,
according to Coty. It is described as a fresh and feminine fragrance, suited to “a free spirit with an utterly innate
sense of chic”. In the same way that Chloé fashion is known for twisting notions of femininity, so too does the
scent subvert the classic rose to create a juice that is vibrant, warm, elegant and seductive, the company claims.

Robertet perfumers Michel Almairac and Amandine Marie worked jointly on the fragrance, using

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(in addition to rose) peony, lychee, freesia, magnolia, lily of the valley, amber and cedar wood.

Designed by Patrick Veillet, the fragrance flacon is square, with delicately pleated glass walls reportedly
inspired by the sleeve of a Chloé blouse. The oval metal cap sits atop a silver collar and a hand-tied petal-
coloured ribbon. The bottle is crowned with an engraved metal plaque.

To emphasise the brand’s belief that the Chloé vision is not about one singular woman, but the varied per-
sonalities of all women, there are three different faces fronting the advertising campaign. These are the actress-
es Chloë Sevigny and Clémence Poésy, and the model Anja Rubik. Each is designed to highlight a different
facet of the brand. All share “self-assurance, energy and irreverence, balanced by a natural beauty and ele-
gance,” according to Coty. The advertising visuals focus on each of the models in close-up, black-and-white
shots.

Tokyo By Kenzo

A dazzling, woody spicy colorful fragrance evocative of the exceptionally vibrant energy in the Japanese
capital. Tokyo by Kenzo is a modern and colorful men’s scent inspired by the exceptional energy in the
Japanese capital A mad, poetical city, where electricity is king ‘Tokyo is brighter by night than in broad day-
light.’ Tokyo by Kenzo tells the tale of this intense, energetic and colorful city, as seen by a Westerner buzzing
from jet lag, happy to get lost in a city without dimension, except the human one.

Inspired by the colorful atmosphere of Japan, Tokyo was built around 4 color lines. A dazzling yellow facet:
ginger, lemon and grapefruit. A luminous green facet: maté, green tea and shiso. A vibrant red facet: essence
of pink pepper, bitter orange accord. And a Deep Dark facet: gaiac wood, nutmeg, clove, cedar. Designed by
Marie Salamagne, Firmenich. It echoes the modern, incurving lines of Kenzo pour Homme. Skyscrapers
and bamboo, urban and natural, it offers a play of saturated colors over a dense base, reminiscent of the star-
tling lights of the Tokyo night. The package superimposes a tree and the city. A modern, high-voltage contrast
that evokes the rhythm of Tokyo. Design Kashiwa Sato.

Elle

Unpredictable and singular. The Essence of femininity by Yves Saint Laurent. The YSL woman is urban;
her trademark floral fragrance highlights the impression she leaves: Beauty has paid a call. ‘elle’ is unpre-
dictable and singular. The elle woman incarnates a uniquely modern and chic style, with a touch of the bohemi-
an. Free in her choices, rich in her contrasts, strong in her contradictions, she is inspired by the city, which she
illuminates with her theatrical, charismatic presence. Steeped in art, creative, both muse and mentor. Ardent
seductress. Bold lover. She loves her passions, all of her passions, to the fullest, uncompromisingly. For her,
Yves Saint Laurent has created a woodsy-floral signature scent. A truly contemporary creation, fluid and unre-
strained. Unique and unexpected, just like ‘elle’.

A perfume with pure lines, whose structure stands on a patchouli and Bourbon-vetiver accord. An alliance
of woods that is lightened by the fresh and colorful opening of citron, with a sassy pinch of litchi and the deli-
cacy of peony. The heart features pink pepper. Associated with freesia and taken to the limit, it brings the ele-

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ment of surprise, spicing up the fragrance’s harmony and creating a rhythm in perpetual movement. A fra-
grance signed Olivier Cresp and Jacques Cavallier, from Firmenich. An architectural bottle with graph-
ic lines and dazzling femininity, it celebrates the prestigious interwoven initials YSL. Cut out of the golden
metal, they are enhanced by the glass’s vibrantly luminous fuchsia hue. The package, in the same tone, creates
the kinetic illusion of a flash of neon.

L Eau D’Issey Pour Homme Intense

The intense odyssey of a mythical eau. Thirteen years after L’Eau d’Issey pour homme, a spicy-woody
scent with an aquatic heart, designer Issey Miyake opens a new olfactory chapter for this now-classic men’s
scent, with Intense. It was composed by Jacques Cavallier, who was also responsible for L’Eau d’Issey:
‘I’m lucky because I’m totally addicted to L’Eau d’Issey pour Homme. I designed it, I wear it. I knew what
themes needed to be respected’ for Intense. It has been amplified, shaded in mystery, warmth and sensuality.

A fruitier, more colorful burst of citrus, evolving towards a spicy-astringent heart, just barely camphored
with cardamom, cinnamon, nutmeg and saffron. Spicy and multi-facetted, the heart gets some fresh air from
the aquatic note of blue water lily. The deeper, darker, woody trail blends papyrus, frankincense and benzoin.
A fragrance signed Jacques Cavallier, from Firmenich. The prism-shaped bottle of L’Eau d’Issey pour
Homme has been reinvented in a blend of dark storm-cloud gray and anthracite hues.

Aqva Pour Homme Marine

The scent is designed to evoke the natural freshness and vitality of the ocean, using ingredients such as
neroli, grapefruit, white cedar wood and the aquatic plant posidonia, a key component of its Aqva Pour Homme
predecessor. The juice was created by Jacques Cavallier.

The fragrance flacon is a reworked version of the original, with a round, pebble-like form, this time com-
plemented by an aqua-green colour code which is echoed on the outer carton.

Bvlgari has created a new advertising visual for Aqva Pour Homme Marine, using the same model who
posed for the original fragrance. In the new campaign he is described as “vibrantly masculine”, and “totally at
ease with the element of water”.

Emporio Armani

A fragrant oriental homage to ‘a girl’s best friend’. ‘Diamonds are a girl’s best friend’ as the song goes.
Originally sung by Marilyn Monroe, it has been remixed to today’s beat with glamour and sensuality by
Beyoncé, actress and chanteuse extraordinaire, and the true face of Emporio Armani Diamonds. In its sculp-
tural bottle, as facetted as a gem, Diamonds reveals a sweet and gourmand scent that will attract women like
Beyoncé modern and free to live her life as she pleases.

This sensual composition is a gourmand floral potion with rose, raspberry and litchi in fusion over a sexy
trail of amber and woods. The glass bottle is facetted like a diamond and set with a silvery cap. The center of

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the bottle is adorned with a metal plaque bearing an eagle, Emporio Armani’s signature.

Polo Explorer

An oriental fragrance inspired by life without boundaries. Polo Explorer is a sophisticated and sensuous
fragrance inspired by journey and built with ingredients from all around the world. It’s an invitation to Hawaii,
Australia, Indonesia, Russia, Cuba, Sicily, South Africa and the North Sea. A fragrance for men with a thirst
for adventure and discovery. Young English model Rory Marshall is Polo Explorer’s face.

A fresh woody amber fragrance opening with South African mandarin and Sicilian bergamot. The heart
reveals Hawaiian aquatic accord, mixed with Russian coriander, spices and leather. The drydown features
Cuban mahogany and Java patchouli fused with Australian sandalwood. A sophisticated accord, both fresh and
dry, and enhanced with amber from the North Sea. Perfumers -Honorine Blanc and Harry Fremont,
Firmenich. The bottle reinterprets the original Polo design in a grey-kaki hue. The black and orange cap
evokes the cap of a travel flask.

Caline Sweet Appeal

The composition then becomes deeper with white chocolate, sandalwood, musk and patchouli. The floral-
chypre-oriental fragrance was created by perfumer Nathalie Lorson of Firmenich Fine Fragrances.

The bottle, said to reflect the sexy nature of the fragrance, is a classic round flask of heavy frosted glass,
while the black box is decorated with glossy black lace. The name Sweet Appeal appears in pink calligraphy.

Malachite

A delicate floral feminine fragrance, in the Discover Collection. Presented in a luxurious wood case,
Malachite is an olfactory invitation, in Banana Republic’s Discover Collection. Like Jade or Rosewood,
launched in 2006, the fragrance is named after a material that brings to mind a unique color.

A fragrance that blends floral notes of water hyacinth and imperial peony with a woody base of sandalwood.
A malachite-coloured bottle like a pebble, nestled inside a brown wood box.

Cherry Blossom

The scent is described as sparkling and fresh, and a celebration of the spring season. The juice opens on
notes of bergamot, leading to a heart of aromatic green tea and the franchise’s signature cherry note.

The fragrance itself contains tiny pink and silver sparkles, designed to evoke the clouds of petals that swirl
through the air under the sakura (cherry trees) at the beginning of spring, a season named Hanami in Japanese
(“admire the blossoms”).

Both the transparent bottle and the outer carton are decorated with stylised cherry blossoms using a reverse

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182 Glen O. Brechbill

mirror effect. The flacon blossoms are silver; the box blossoms are in graduated shades of pink set against a
metallic background.

Let it Rock

A rebellious, rock ‘n roll oriental fragrance from the most iconoclastic of British fashion icons. Vivienne
Westwood boldly states, ‘The only reason I’m in fashion is to destroy the word Conformity’. And her latest
perfume was designed in the same spirit. Let it Rock was inspired by Westwood’s first love, the punk-rock fash-
ion and music movement that she helped found in the 70’s in rebellion against the monarchy and the British
establishment of the time. A rebellious rock ‘n roll spirit that is flaunted in the impertinent bottle a scepter
tagged with lipstick.

A perfume built around a thoroughbred, sensual heart of patchouli. Wrapped in amber and mandarin orange
and softened with floral notes of freesia and jasmine. Designed by - Marie Salamagne, Firmenich. A
cylindrical bottle in the shape of a royal scepter, and tagged in bold, lipstick-red letters.

Pleasures Delight

The scent is described as a floral gourmand confection that blends juicy fruits and tangy citrus notes with
desserts and sweets, resulting in a juice that is creamy, playful and irresistibly rich, according to Lauder.

The fragrance opens on notes of pomegranate, freesia and whipped strawberry meringue, leading to a heart
of peony, lily, muguet and heliotrope. The dry down is composed of sugared rose petals, caramel, marshmal-
low, patchouli and vanilla.

The flacon is an updated version of the original, with soft rounded edges and an elliptical cap. The juice
this time is coloured a rosy pink.

Polo Explorer

The fragrance embodies a new spirit of adventure, according to L’Oréal, thereby encapsulating the concept
of freedom, exploration and discovery. The juice is a fresh, woody amber, designed to take the wearer around
the world courtesy of its various ingredients.

It delivers crisp freshness via South African mandarin and Sicilian bergamot, while the woody dry down is
composed of Cuban mahogany and eco-friendly sandalwood from the Australian outback. Argentinean mate
and amber from the North sea add a touch of long-wearing warmth.

The packaging is rugged, with elements of luxury. The flask-like flacon is finished in green enamel, topped
with a stopper cap moulded in black grip rubber offset by an orange stripe.

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Baby Tous

The eau de Cologne, called Baby Tous, was created by Shyamala Maisondieu from Givaudan and
Michel Girard from Quest. It is said to be the first time two perfume houses have come together to create
a fragrance. The musked-floral scent has top notes of bergamot, mandarin and neroli, leading to a heart of fruits
and flowers - pears, apples, orange tree blossoms and rose, ending with cedar wood, musk and petit grain.

The bottle is shaped like a bear with a sleeping cap on its head, and is presented in an aquamarine box dec-
orated with white-coloured tulip, flower, girl, boy, and car motifs. A story starring the Baby Tous bear is also
included in the box.

Calvin Klein Man

The scent is said to epitomise the brand’s cutting edge minimalism and sexy style, thereby “capturing the
essence of the modern man”. It is “iconic” a new classic expression for the masculine ideal. The juice is a
crisp, spicy wood, opening on notes of rosemary, mandarin, bergamot and violet leaf. The heart is composed
of bay, nutmeg, incense and spearmint, while the base mixes musk, cypress, guaiac, sandal and amber woods.

The distinctive flacon is sleek and modern, with glossy black inlaid plaques. The outer carton echoes the
black and chrome colour scheme.

Liaisons Dangereuses

A nocturnal perfume evoking the intoxicating charms of alcoholic vapors. Liaisons Dangereuses is a uni-
sex fragrance in the prestigious alternative brand By Kilian’s Les Orgies Parisiennes collection. Its creator,
Kilian Hennessy, is the scion of the famous Hennessy cognac family, and the grandson of the founder of the
luxury group LVMH. He has dreamt up a collection of lush, somber fragrances with a diversity of influences,
ranging from the world of Macbeth and Dorian Gray to that of Snoop Dogg and 50 Cent.

A voluptuous, woodsy-fruity fragrance composed around Damson plum and adorned with geranium and
cinnamon over a woody trail of sandalwood. Designed by - Calice Becker. An elegant black bottle adorned
with sculpted motifs on the sides and presented in a box that can be locked with a tasseled key.

Beyond Love

A heady perfume with a sinfully feminine scent. Beyond Love is a perfume in the prestigious alternative
brand By Kilian’s Les Paradis Artificiels collection. Its creator, Kilian Hennessy, is the scion of the famous
Hennessy cognac family, and the grandson of the founder of the luxury group LVMH. He has dreamt up a col-
lection of lush, somber fragrances with a diversity of influences, ranging from the world of Macbeth and Dorian
Gray to that of Snoop Dogg and 50 Cent.

A narcotic tuberose soliflore, with a hint of something animal-like. Designed by Calice Becker. An
elegant black bottle adorned with sculpted motifs on the sides and presented in a box locked with a tasseled key.

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Zen

Freedom, light-spiritedness, energy, meditation, and Zen. After the first two versions, which were very dif-
ferent from each other in olfactory terms, ZEN is reborn in 2007 in a lovely cube-shaped bottle inspired by a
Japanese tea parlor captured in a bottle, the vibrant and soothing energy of zen bursts out in a joyful sensation
of liberty. Flowers, woods, spices and aroma-therapeutic notes come together in harmony and femininity.

An opening of citrus and other fruit wrapped in blue rose. The heart features aroma-therapeutic anti-stress
notes (Chinese rose, lotus blossom) surrounding a generous floral bouquet (freesia, gardenia, violet, lily-of-the-
valley, hyacinth). The trail blends woods, musk, amber and frankincense. Designed by - Michel Almairac
in collaboration with Michael Foerster. Of the six sides of this minimalist, cubic bottle, some are trans-
parent, while others are golden yellow.

White Jasmine & Mint Cologne

The scent was inspired by a sun-drenched morning in an English country garden. Accordingly, the location
was transformed into an indoor horticultural haven, complete with live fruit trees, growing herbs and aromatic
blossoms.

Relaxing hand massages were on offer against a backdrop of plentiful Champagne, cocktails and canapés.
Guests were even treated to a 30-minute Jo Malone Dining Experience, courtesy of a menu created using a com-
bination of fresh ingredients specifically chosen to reflect the influences and essence of the White Jasmine and
Mint fragrance.

White Jasmine & Mint Cologne is described as elegant yet eccentric, a delicate ensemble of scents featur-
ing Heirloom Jasmine and Mint two aromatic accords that are exclusive to Jo Malone.

It is designed to evoke a walk across a chamomile lawn, through aromatic leaves of mint and coriander, and
blossoms of jasmine, lily, orange flower and wild roses, according to the company.

Boss in Motion

A floral fragrance that celebrates life’s energy and victories. Dynamic and sensual, Boss In Motion Edition
IV is a fragrance that evokes ‘the incredible sensation of energy coming from the inside’, the one that an ath-
lete achieves when he crosses the finish line victoriously. The blue-hued chrome bottle is adorned with a blue
stripe for an electric effect.

The opening of Earl Grey tea and aquatic notes evolves towards a heart of cardamom, Seville orange and
violet leaves. The dry-down blends woody notes of patchouli, cedar and sandalwood. The signature Boss metal
sphere flaunts a bluish-gray chrome hue this time around.

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Vol de Nuit Evasion

Vol de Nuit Evasion, a nomadic homage to a classic scent from Guerlain. A special creation reserved for
travel retail, Vol de Nuit Evasion tells ‘the tale of a nocturnal evasion, a few hours of an internal adventure, an
airy, olfactory bridge between fiction and reality’. A sweet scent of amber and woods that, like the logo on the
midnight-blue packaging, diffuses a soft, warm light in the darkness. Find it at selected airport perfume coun-
ters and Guerlain boutiques.

A fragrance with a sweet opening of rose and peach, evolving towards waves of jasmine and iris. The ori-
ental trail is warmed with woods, amber and vanilla. The bottle features a cap in the shape of an upside-down
heart. The dark blue package has spinning propellers with an optical-illusion effect.

Monaigne

An exquisitely luxurious oriental floral jewel of a scent, formerly reserved for the happy few. Once reserved
for the happy few, Montaigne was re-released in 2007 to a wider public of equally demanding women. The
name Montaigne alone is already a statement of intent. It is the name of the prestigious avenue in Paris where
Caron’s boudoir-boutique is located, and where numerous French and international luxury brands have there
most stunning showcases. And then there’s the juice itself. A majestic floral-oriental scent, this is the rebirth
of a true couture perfume. The campaign reveals a drawing of a delicately posed modern woman. The naked
woman, garbed entirely in Montaigne bottles, evokes the impalpable garment that this perfume truly is. The
succinct tagline states: ‘The art of wearing Caron today’. Modern, minimalist, sensual.

Montaigne is dominated by a thoroughbred bouquet of yellow jasmine and mimosa blossoms delicately
embroidered with exotic balms, gentle spices and Indian sandalwood. The 2007 edition echoes the original
Montaigne, created by Firmenich in 1986. The ‘monument bottle’ unveils pure, architectural lines that
highlight the juice’s golden hue.

L by Stefani

The scent is described as simple, but loaded with style and emotion, according to the company. It is being
positioned as the olfactory equivalent of Stefani’s eclectic, original and edgy personal style. “It’s like me
shrunken into a box,” she declared.

Created by Harry Fermont of Firmenich, the juice is a sparkling fresh floral. It opens on top notes of
water hyacinth, freesia, pear and violet leaves, leading to a heart of jasmine petals, rose, sweet pea and orange
blossom. The base features frangipani blossom, peach skin, heliotrope and musk.

Both the flacon and carton were co-designed by Stefani. A key feature is the oversized gold cap, composed
of L.A.M.B.’s signature interlocking Ls, which conceals an interior of turquoise blue. The ad campaign depicts
Stefani soaked by the fragrance, emerging from the bottle.

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Emporio Armani Diamonds

“I wanted a fragrance that reflects the sparkle, strength, brilliance and sexiness of the Emporio Armani
woman,” the designer declared. The fragrance will be fronted by US superstar Beyoncé Knowles, who will sing
her version of the classic Diamonds Are a Girl's Best Friend in the TV ad campaign.

In line with the name, the juice is described as “glittering”, with four distinct facets: fruity, floral, woody
and amber. The key ingredients include lychee, raspberry, rose, freesia, vetiver, patchouli, amber and vanilla.
Both the juice and bottle are transparent, to echo the clarity of a diamond. The flacon is faceted, with the
Emporio Armani logo in the centre.

Crayon

A collection inspired by Crayola. Reminiscent of childhood, Demeter’s Crayon smells like the new box of
Crayolas you opened on your first day of school. Today, there are over 64 colors and more than 100 types of
crayons Crayola being made, including crayons that: sparkle with glitter, glow in the dark, change colors, and
wash off walls and other surfaces and materials. Demeter’s Crayon is available in colognes and body & bath
products.

A woody composition inspired by Crayola crayons. But ‘Crayola also makes crayons that smell like flow-
ers’ says Demeter. The Demeter signature bottle with Crayon writen in green and yellow like the Crayola logo.

Fuel for Life

The essence of sensuality. The essence of Diesel fashion. Diesel returns to the fragrance scene with Fuel
for Life, a his-and-her duo in Diesel’s ready-to-wear image sexy, bold and thoroughbred. The flask-shaped bot-
tle wrapped in lacy white fishnet reveals a sensual chypre juice flaunting an overdose of cassis.

An intense, chypre fruity-green cassis opening evolving towards a floral heart of jasmine, intensified by
indole, a floral-animal note that is found naturally in jasmine. The woody, patchouli drydown reveals a slight-
ly ambry chypre structure. Designed by - Annick Menardo & Thierry Wasser, Firmenich. A modern,
off-beat flask bottle, wrapped in lacy white fishnet.

Jil Sander Man

It is described as a contrasting composition constructed around simple and noble ingredients for a unique
signature. The concept is designed to appeal to the “modern aesthete”, who is cultured, pared-down and ele-
gant.

The juice, created by Thierry Wasser in conjunction with Annick Menardo of Firmenich, opens
on notes of lavender, bergamot zest and violet. The heart is a blend of sage, artemesia and vetiver; the base is
composed of blue cedar, myrrh and Russian leather.

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The flacon is composed of two cubes, separated by a flash of silvery chrome, to echo a high-tech monolithic
structure, according to the company. The advertising visual is designed to impart a new vision of masculine
elegance. It was shot by Willy Vanderperre and shows model Robert Perovich, features in repose, looking away
from the camera.

Kate

Alluring, stylish, mysterious. Seductive and sophisticated, Kate is ‘a mix of elegant and risqué’, that
reflects Kate Moss’ personality. It embodies her freedom of spirit, her natural sexiness, but also her part of silent
mystery and her ‘edgy sometimes wild approach to life’. An idea perfectly conveyed by the packaging of the
fragrance that mixes satin pink colour with drawings of black roses with thorns.

Kate is described as a multifaceted floral musk fragrance. The vibrant spicy floral opening is due to pink
peppercorn and forget me not. The heart is a glamorous bouquet around rose, peony and lily of the valley. The
base notes reflect the darker side of Kate with woods (patchouli, sandalwood) and musky notes. Perfumer -
Nathalie Lorson, Firmenich. The bottle offers an image of elegant simplicity with a vintage feel. The
smoky black cap is ‘mysterious and seductive with the look of cut crystal’. The satin pink carton is adorned
with black roses and thorns.

Elegance

The oriental fougere fragrance for a modern gentleman. ‘A natural style, a je-ne-sais quoi, a relaxed charm,
an innate sense of ease and charisma’ elegance according to Lacoste. Elegance is a fragrance dedicated to
refined men, men with experience, an upbeat outlook on life and a taste for the unexpected. At once sweet and
seductive, classic and unusual, Elegance is built around a ferny-oriental accord. The pink-champagne hued
juice is garbed in an elegantly designed bottle combining glass and metal.

Elegance is a luminously elegant ferny oriental. An aromatic opening of thyme, mint and violet leaf intro-
duces a spicy heart with a twist of raspberry. The woody-oriental dry-down pairs cedar and sandalwood to a
bitter- chocolate accord sustained with ambry notes. A sophisticated glass-and-silvery-metal bottle half-rec-
tangular, half-cylindrical. It is presented in an intensely blue package.

Jil Sander Stylessence

The juice, a woody floral, includes top notes of orange leaf absolute, cardamom and freesia. The heart is
composed of orange blossom extract, jasmine and violet, while the base features hinoki, amber and musk.

Like that of its predecessor, the bottle comprises two curved blocks which appear to balance on top of each
other. The colour-scheme is deep purple, offset with pastel pink accents. The ad campaign was shot by Camilla
Akrans and features model Malgosia Bela in two side-by-side visuals, one purple and one white, to represent
the different aspects (natural and sophisticated) of the same woman.

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Opium Orient Extreme

All the charm of China in a perfume. Opium Orient extrême is a luxuriously collectible version of the clas-
sic oriental, Opium.

A sumptuous object, inspired by traditional Chinese art, it is presented as a refillable spray. Of elegant black
lacquer, the box has been illuminated with floral motifs in gold and bistre reminiscent of those on the Emperor
and Empress’s embroidered robes.

August 30, 2007


Z Zegna

The juice is blend of citrus top notes, a spicy heart and a woody dry-down. Key ingredients include man-
darin, cardamom and patchouli.

The flask-like bottle features clean lines and curved shapes.

Mustang for Men

Bold and daring. By legendary car brand Mustang. Aramis and Designer Fragrances announces its part-
nership with Ford to introduce Mustang, a fougere men's scent that embodies the spirit of today's man: strong,
confident and driven. Mustang is ‘an American icon that today holds international recognition and an undeni-
able established reputation.’ The fragrance exemplifies the allure of the Mustang man bold, daring and leg-
endary.

The cologne opens with bright notes of lavender, ginger and lemon. The heart of the fragrance melts pipe
tobacco and cedarwood, evoking a daring ruggedness. Notes of amber, fir balsam and patchouli complete the
fragrance, giving the scent an appealing aura. The bottle is simple and sleek, but masculine in shape. It has a
graphite cap and collar with a silver hot stamping and the Mustang Pony logo on the label. The outside pack-
aging is a graphite metal reusable "Collector's Tin" with the iconic Pony logo.

Usher

Ultra-feminine and sexy. By chart-topping R & amp; B singer Usher Raymond. Usher for Women is a lus-
cious, fruity, floral scent. It is mysterious, addictive and sexy. ‘The fragrance represents strength and sexiness,
and more than anything, it represents mystery and a journey.’ says R&B singer Usher Raymond. ‘Usher was a
true partner in creating these fragrances.’ ‘He has been involved every step of the way, and you’ll see his per-
sonal touch reflected throughout the brand’. The scent is also launched with its masculine alter ego, Usher for
Men.

The scent reveals a mouth watering sensation (red currant, pink freesia, and apple Blossom) with a sexy
heart (frangipani, apricot nectar, blooming jasmine, and Passion rose). The sexy dry dow fuses amber, sensu-

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Fragrance’s & Their Stories 189

al musk and Cashmere wood. The women’s frosted bottle has soft, slightly curved shoulders. A silver “Usher”
logo sits at the base of the bottle and a decorative metal plate finishes the look. Both the men’s and women’s
fragrance caps were inspired by a ring of Usher’s. The top of the cap includes a phrase that has special mean-
ing to the singer “It’s not how famous UR, it’s what UR famous for.” To complete the cap, Usher’s birth date,
10/14, is featured.

Midnight Poison

Midnight Poison, the perfume for a modern Cinderella. When the 12 strokes of midnight have struck,
everything can begin. Dior reinterprets the tale of Cinderella. This intensely blue fragrance incarnates the
magical spells to perfectly. A mysterious rose over an oriental bed of ambry patchouli. Actress Eva Green
incarnates this modern Cinderella for director Wong Kar Wai, photographer Solve Sundsbo and the House of
Dior’s couturier, John Galliano.

‘Not a well-behaved floral bouquet, but a strong statement’. A fruity opening built around citrus. A heart
of dark rose, strengthened with patchouli, and an oriental trail of amber, French vanilla and ambrox. A perfume
designed by François Demachy in collaboration with Olivier Cresp and Jacques Cavallier, from
Firmenich. Intense and chromatic, the Poison bottle has been reinterpreted in a midnight-blue hue.
Euphoria

The deluxe line of products is said to deliver beauty, decadence and shine. The flacons have been decorat-
ed with floral etching and studded with Swarovski crystals. The floral design is echoed on the outer carton,
again etched in silver against the classic cassis-coloured backdrop.

For Him

The first fougere scent for men from couturier Narciso Rodriguez. Three years after for her, a perfume that
attracted a lot of attention, American designer Narciso Rodriguez launches for him, his first scent’s masculine
alter ego. There is a noticeable similarity between the two bottles dark hue, heavy glass, perfect minimalism.
Evandro Soldati is the face of this elegantly modern and enigmatic signature scent. It also comes in a perfume
oil version called ‘musk for him’, with a more intense concentration of musk.

For him is a modern ferny scent that develops along 3 lines floral, ambry and woody around a musky heart.
Designed by - Francis Kurkdjian, Takasago. A sturdy, streamlined bottle, shorn of everything superflu-
ous, in heavy glass with a dark gray heart.

Paris Nights

Nocturnal instants of Parisian elegance. Paris is even more romantic by night than by day: ‘when stars and
the city are twinkling, who can resist the charm of twilight.’ A moment of intoxicating pleasure that the
chanteuse, who adores the French capital, wanted to bottle.

A chypre fruity fragrance both luminous and sensual, pairing the sweetness of rose, passion fruit and wis-

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teria with the more voluptuous notes of patchouli, vanilla and black violet. Designed by: Karine Dubreuil,
Mane. Designed by Ken Hirst, the transparent bottle adorned with stars reveals a violet-blue juice. The pack-
age, in the same hues, features the Eiffel Tower.

Hugo XX

The fragrance for an ireverent, glamorous, but mroe mature woman. Hugo XX is a women’s floral scent
released as a duo with the men’s scent, XY. Has the Hugo woman, now part of a couple, matured and become
more assertive? That’s the creative idea behind this olfactory duo combining seduction and rivalry, sensuality
and harmony. Still sophisticated and trendy, faithful to the Hugo style, the cylindrical bottle in its champagne
hues is evocative of a can of spray paint.

A perfume that reinterprets basmati rice to flaunt its gourmand side. Litchi and mandarin orange at the
opening. Rice, jasmine and Chloris rose at the heart, over a sweet trail of sandalwood, amber and musk.
Designed by P&G in collaboration with the fragrance designers at Firmenich. A cylindrical bottle
with a golden champagne hue. It evokes a can of spray paint.

Tobacco Vanille

A delicate oriental, part of Tom Ford’s Private Blend collection. Tobacco Vanille is one of 12 fragrances in
Tom Ford’s luxurious Private Blend collection. ‘Private Blend is my perfume lab; it’s a place where I can cre-
ate unusual, unique fragrances, freed from the usual conventions of perfumery.’ For both men and women,
Tobacco Vanille eau de parfum comes in a 1.7-fl.-oz., streamlined spray bottle, as well as in a large, 8-fl.oz.
decanter.

An opening of spicy and aromatic notes introduces a heart of tobacco blossom and leaves. The vanilla-
cocoa trail is enriched with dried-fruit notes and tree sap. A dark, streamlined bottle adorned with a golden
label; the set evokes pieces on a chessboard.

M by Mariah Carey

The fragrance is said to embody her warmth, sensuality and glamour.

“The inspirations for M by Mariah Carey were multiple places I’ve been, moments in my life and childhood
memories,” the singer explained. “It combines my favourite scents and means so much to me. I wanted my fra-
grance to be a gift to my fans.”

The juice was created by Carey in conjunction with Carlos Benaim and Loc Dong of IFF. It opens
with a creamy accord featuring marshmallow, leading to a lush floral heart dominated by Living Tahitian Tiare
flower. The dry down is a blend of spicy, woody accents of Moroccan incense and sheer amber.

Carey also collaborated on the bottle design, created in partnership with Jean Antretter. The glass cap is
shaped like a butterfly alighting on the tips of the Tiare flower. The neck is adorned with a silver roped collar.

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Amethyst

Misleadingly candid, naturally luxurious and dangerously addictive. The source of Amethyst’s inspiration
is a lovely objet d’art designed by René Lalique in 1920. The thorn-and-berry motifs and the purple hue can’t
help evoking a blackberry bramble. A cheerful and tempting floral fruity fragrance with a modern, streamlined
composition. A tasty blend of fruit and flowers over an elegantly woodsy-musky base.

A green, blackberry-leaf and black-currant opening delightfully fragrant with fresh-picked berries. A light-
ly floral heart, luminous and rosy with peppery accents of wild roses. The woodsy trail is softened with musks
and a touch of vanilla-bean infusion. Designed by Nathalie Lorson, Firmenich. The bottle for the extract
(see photo) was inspired by ‘Thorns’, a bath accessory designed by René Lalique in 1920. An amethyst-hued
crystal ball, enlivened with a blackberry bramble. The eau de parfum flaunts the rectangular house bottle for
women’s scents, in the same hue.

L’Instant Magic

A caress of flowers and woods. There are moments as fleeting as a shooting star, as intense as an unfor-
gettable perfume. Time passes, but the “magical instant” lingers on. That is the creative concept behind
L’Instant Magic. While L’Instant is a voluptuous floral-oriental, L’Instant Magic is a light and gentle scent. A
misty caress of flowers over a bed of woods and musks.

After a bergamot (att’n à l’ortho en vo) opening, the fragrance unveils a musky-floral heart with fresh notes
of rose and freesia. The white-musk dry-down worked into a ‘muscinade’ (a wink and a nod to the famous
Guerlinade) is warmed up with woods and a touch of almond. Designed by Randa Hammami,
of Symrise, in collaboration with Sylvaine Delacourte. The bottle reinterprets the curves of L’Instant,
but the base of the bottle and the surface of the cap are black.

Diesel Fuel for Life

Both juices were developed by Firmenich. Fuel For Life For Her features blackcurrant, chypre, jasmine,
patchouli and amber. Fuel For Life For Him is composed of star anise, heliotrope and lavender.

The fragrance flacons are oval in shape, and each comes complete with a separate pouch in addition to the
outer carton.

Sky

A fresh citrus and long lasting scent by Californian brand Gendarme. In its sky blue bottle, Sky is present-
ed as ‘bright, but mysterious, and forever, long lasting’. Imagined by Topper Schroeder, the fragrance blends
citrus, musks, spices, woods, floral notes and cognac.

The scent opens with fresh citrus blended with cardamom and cognac. The heart features magnolia flower
and Asian pepper oil. The dry down mixes warm woods and Spanish moss. The pared down rectangular bot-

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tle unveils a clear blue juice.

Oriental - Floral. Mariah Carey, the # 1 top-selling female singer turns her talent towards a new creative
vision - her first fragrance, M. Mariah Carey has created music that has captivated millions of people. Her
17 #1 singles rival all but Elvis and The Beatles, and she has been recognized with 5 Grammy Awards, 9
American Music Awards, Billboard's "Artist of the Decade" Award and the World Music Award for "World's
Best Selling Female. To create M, her first fragrance, Mariah worked with perfumer Carlos Benaim of
IFF and Elizabeth Arden’s designer Jean Antretter. The result is an elegant floriental scent is a delicate femi-
nine bottle.

The fragrance opens with an indulgent marshmallow accord and blooms into an opulent floral heart of
Living Tahitian tiare and gardenia. The rich base reveals darker facets with amber, patchouli flower and spicy
woody accents of Moroccan incense. Capturing Mariah’s iconic signature, the bottle features a refined glass
cap in the form of a butterfly as it rests upon the tips of the Tiare flower. The silver roped collar finishes the
design with elegance and sophistication.

Kelly Caleche

A leather scent that’s light and airy on the skin. Kelly Calèche’s name comes from two classic symbols of
the Hermès tradition. Kelly, the saddle-maker’s legendary handbag, originally christened simply, ‘lady’s hand-
bag’ and rechristened Kelly in homage to Princess Grace Kelly. And Calèche, Hermès’s second fragrance, cre-
ated in 1961. From the imagination of house designer Jean Claude Ellena, Kelly Calèche is an airy
leather scent, an ‘angel leather’ with the smell of flowers.

A delicate fragrance for a modern Amazon. A joyful and feminine fragrance inspired by a leather with a
flowery scent, more like a suede than a Russian leather, an accord with burnt-wood notes. Climbing rose
bestows the floral-leather sensation. Softened with green notes (lily-of-the-valley, narcissus, iris and more), the
perfume possesses a gentle woodsy-chypre character that is surely a nod to Vetiver de Calèche (by Guy
Robert, 1961). Designed by - Jean Claude Ellena. The Calèche bottle’s elegant lines here reveal a pale-
pink juice. The stopper has been replaced by a cap that opens by ‘sliding the metal clasp borrowed from the
Kelly bag’.

Imari Seduction

Imari Seduction, an oriental where desire leads. The power of desire is at the heart of Imari Seduction, a
scent whose face is Oscar winner Jennifer Hudson. ‘We were looking for someone who personifies the spirit
of Imari Seduction and Jennifer really was our dream girl’. Imari Seduction follows the success of Imari, which
has been Avon’s best selling fragrance since it launched 20 years ago. Imari Seduction offers a modern cele-
bration of confidence, femininity and seduction.

A sensuous fruity oriental fragrance that blends luscious plum, orchid flower, vanilla and amber.

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Fragrance’s & Their Stories 193

Perfumer - Harry Fremont, Firmenich. The elegant plum colored bottle features a single blooming
orchid.

Suede

Sensual. Strong. Sexy. Suede an oriental fougere by Guess is a sultry men's scent that complements the
sensual and masculine feel of Guess clothing and accessories. A warm and sexy oriental fragrance inspired by
the natural, vintage attitude of the Guess guys' wardrobe. The result is both sensual and strong just like the
Guess man himself.

The fragrance opens with watery citrus notes and evolves into a core of lavender and sage, nutmeg and a
touch of cardamom. The background is composed of warm woods, Peru balsam, suede accord, red mahogany,
vetiver and sandalwood. A smoky glass bottle encased in a graphite matte metal shell, in the shape of a G.
The package is enveloped in a chamois pouch with leather drawstrings.
CH Carolina Herrera

CH Carolina Herrera brings together notes from all the designer’s previous scents, thereby creating an olfac-
tory collection of memories, according to the company. The juice, created in partnership with Olivier
Cresp, is fresh, oriental, floral and sweet. Each element is said to represent a time, event or emotion from the
designer’s life. For example, the top notes are fresh and citric, representative of Herrera’s carefree, childhood
summers.

The heart notes of Bulgarian rose oil, jasmine and praline described as calmer and more personal are evoca-
tive of the designer’s love of family life. The base notes of leather and cashmere embody Herrera’s feminini-
ty and sophistication. The advertising campaign was shot by Tim Walker in an English country house on the
outskirts of Newcastle.

Private Collection Tuberose Gardenia

Private Collection Tuberose Gardenia is a sensual floral steeped in luxury, created from Aerin Lauder’s
favorite white flowers. “When my grandmother launched the first Private Collection fragrance in 1973, her idea
was to give the world a special fragrance she had created originally just for herself and a few friends,” explains
Aerin Lauder. “Tuberose Gardenia redefines Estée’s Private Collection idea in a very special way. It’s my trib-
ute to her and the love we shared for these magnificent white flowers.” Aerin personally chose every element
of the scent and the packaging. And she is also featured in the advertising campaign, in an elegant black and
white image photographed by Craig McDean. It is the first time any member of the Lauder family has appeared
in an advertising campaign.

At its heart is a voluptuous blend of tuberose and exotic gardenia. The two ‘enchanting white flowers’ are
mixed with neroli, lilac, rosewood, a hint of carnation with touches of Vanilla Bourbon. Elegant and timeless,
the bottle is a combination of modern sculptured glass offset by a golden cap. The parfum spray cap is encrust-
ed with assorted semi-precious gemstones, in soft blues, greens and yellows, inspired by a Josef Hoffmann
brooch displayed in Manhattan’s Neue Gallerie. The cap of the eau de parfum is hammered gold, reminiscent

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of a matching bracelet and necklace given to Aerin as a gift by her grandmother.

L’Eau d’Issey Pour Homme Intense

The original L’Eau d’Issey pour Homme, launched in 1994, established itself as a leader in the “fresh,
assertive category”

The new scent is said to reinterpret its key elements, with a warm, sensual signature. To bring new energy
to the fragrance without losing the olfactory link to its predecessor, the juice was composed by Jacques
Cavallier, who created the original. “L’Eau d’Issey pour Homme is without a doubt the fragrance I know best,”
he explained. “For L’Eau d’Issey pour Homme Intense, I knew which rules needed to be respected.”

The fragrance features three contrasting harmonies: a bubbling, explosive surface; a spicy geyser at the cen-
tre; and sensual textured depths. Citrus notes of mandarin orange zest, enhanced with bergamot, yuzu and sweet
orange, give way to an astringent spice combination of camphor, cardamom, cinnamon, nutmeg and saffron.
These are freshened with blue water lily which adds an ozone-like note and the unmistakeable L’Eau d’Issey
pour Homme signature. Black incense, ambergris, benzoin and papyrus wood essence feature in the deep,
woody dry-down.

A curved glass rectangle, the flacon is a reworked version of the emblematic original. It is topped with a
matt anthracite cap which appears almost black from the front and back, but is transparent from the side.

Infusion d’Iris

When the venerable house of Prada encounters the eually venerable traditions of haute perfume. The green
opening of galbanum and lentisk, which ensures the scent’s freshness, is sweetened with a soupçon of orange
blossom and mandarin orange for a cologne effect. The heart of iris soon turns woodsy thanks to notes of cedar
and vetiver. A light sensuality emanates from the dry-down, which is both sweet and oriental, thanks to frank-
incense and benzoin. Designed by - Daniela ( Roche ) Andrier, Givaudan.

The fragrance takes its name from one of its key ingredients Iris Pallida from Florence. This predominant
olfactory note is said to smell like the memory of the iris, rather than the traditional heavy scent of the flower.
More precisely, the name was inspired by the antiquated six-month long infusion process used to draw soft,
fresh notes from the root of the iris plant. Puig claims to have reinterpreted this process, using new technolo-
gy to create a more contemporary effect.

The juice was composed by Givaudan’s Daniela ( Roche ) Andrier, in partnership with Miuccia Prada.
“This perfume does not mimic any current trends in perfumery,” Andrier noted. “It does not follow any olfac-
tory or descriptive stereotypes of what a woman should smell like, but rather expresses itself through its con-
trast between a great freshness and apparent lightness and a type of tender veil, sensual and strong, that envelops
the body and the clothing of the woman who wears it.”

The Infusion d’Iris flacon echoes the design of vintage fragrance bottles. It is adorned with the historic

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Fragrance’s & Their Stories 195

Prada crest, which was originally designed by Miuccia Prada’s grandfather in 1913. The print advertising cam-
paign was shot by Steven Meisel and features smoky-eyed model Sasha Pivovarova wearing soft leather gloves.

Love Love de Toi

The fragrance concept is based around “irresistible glamour”. It is targeted at young fashionistas who keep
a close eye on the latest trends, according to Cofinluxe.

For the 2007 edition, the curves of the Love Love de toi glamstar bottle are decorated with a lace, floral
motif dress. The lace aims to evoke a theme from Morgan’s latest ready-to-wear collection. The colour-scheme
is an iridescent shade of pink.

The juice is a fruity-floral musk, and features notes of raspberry, pink grapefruit, rose, pomegranate, jas-
mine and woods.

212 Splash

The eye-catching fragrance packaging was inspired by a soft drinks can, in a bid to replicate the sensation
of freshness and effervescence that opening a cold drink on a hot day delivers. The flacons within are both
coloured a different shade of blue - aqua for the women’s and cobalt for the men’s. 212 Splash and 212 Men
Splash are described as invigorating cocktails for the senses, that help wearers escape from the city heat.

The women’s juice opens on citrus notes of bergamot, grapefruit and mandarin, leading to a floral heart of
peony, rose and lychee. The base is a blend of cedar, sandalwood and musk.

The men’s juice features top notes of bergamot and mint, building to a spicy/floral heart of ginger, nutmeg,
cardamom and gardenia. The base notes include sandalwood, incense and musk.

Covet

Impulsive, indulgent, irresistible, floral green I’ve got to have it’. ‘I had to have it’ says the advertising for
Covet. Shot by Jean Paul Goude on Place Vendome in Paris, the ad features Sarah Jessica Parker, dressed in a
Christian Lacroix haute couture gown. Spotting the Covet fragrance in a boutique, ‘she smashes the window
with her heel, snatches the bottle’ but ‘is handcuffed and hauled away to prison’. Lovely, launched in 2005,
Covet is SJP’s second fragrance. Covet in described as a classic feminine fragrance, a fougere accord (laven-
der, geranium, woods), with wet greens, floral notes, chocolate and sensuous base notes. Perfumer - Frank
Völkl, Firmenich. The bottle is inspired by ‘a polished cabochon-like gemstone’. The cap is a ‘multifaceted
ring in shade of smoky topaz’.

Daisy

A sweet floral woody musk and whimsical fragrance, as fresh and charming as a daisy. Daisy is a fresh eau
de toilette with a touch of innocent mischief. Like the woman who adopts its scent, it is sophisticated, without

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196 Glen O. Brechbill

taking itself too seriously; sparkling, and full of allure, but in all simplicity. Daisy flaunts a delightful bottle
with a vintage charm and a whimsical sense of humor, with its vinyl-petal-adorned cap.

A fresh and velvety floral eau de toilette with woodsy, green and musky accents. A heart of violet and jas-
mine illuminated with vibrant notes of wild strawberry and violet leaf. The base notes unveil an alliance of
white woods, musks and an infusion of vanilla. Designed by - Alberto Morillas, Firmenich. An elegant
glass bottle topped with an unusual, whimsical cap in the shape of daisy petals in different sizes.

Cinéma

Is designed to evoke the general Hollywood spirit of the medium, and specifically the big screen kiss. In
line with this theme, Baiser (Kiss) de Cinéma, features a lip motif on both the inner and outer packaging.

The flacon and the outer carton is dotted with a pattern of small gold lips, highlighted by three red lips in
different sizes on the front.
Louve

A mysterious, oriental heraldic and thoroughbred fable. After three color-inspired creations Rousse, Chypre
Rouge and Gris Clair (“Redhead,” “Red Chypre” and “Pale Gray”) Serge Lutens unveils a new fragrance whose
name evokes mystery and the animal instinct. Louve (“She-Wolf”) is a highly concentrated eau de parfum fea-
turing a sweet and balmy bitter almond note. An almond as white as a snow castle atop a mountain. The visu-
als evoke a she-wolf’s paw-prints in a snowy mountain landscape.

Louve unveils a balmy oriental trail built around almond. Soupçons of fruit and roses poke through the
almond’s snow-white sweetness. You’ll recognize the house bottle, a rectangle with a luxuriously streamlined
design.

Tuscan Leather

A sophisticated chypre leather. Part of Tom Ford’s Private Blend collection. Tuscan Leather is one of 12
fragrances in Tom Ford’s luxurious Private Blend collection. ‘Private Blend is my perfume lab; it’s a place
where I can create unusual, unique fragrances, freed from the usual conventions of perfumery.’ For both men
and women, Tuscan Leather eau de parfum comes in a 1.7-fl.-oz., streamlined spray bottle, as well as in a large,
8-fl.oz. decanter. In selected department stores.

An opening of thyme and saffron enlivened with raspberry introduces a frankincense-jasmine heart. The
‘Cuir de Toscane’ (“Tuscan Leather”) dry-down is garbed in an ambry-wood accord and a ‘black suede’ note.
A dark, streamlined bottle adorned with a golden label; the set evokes pieces on a chessboard.

Nuit de Fete

Accordingly, both the bottle and the box feature a pink and gold motif that incorporates some of the most
famous Parisian landmarks, such as the Eiffel Tower and the Sacré-Coeur.

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Cerruti pour Homme

The scent is described as the olfactory expression of the brand’s distinguished, modern class a contempo-
rary blend of ease, charm and elegance.

The juice, a woody fougère, was created by Quest’s Michel Girard and Gilles Romey. The top notes
feature sparkling citrus ingredients, notably mandarin and bergamot. The heart is a blend of anise, basil and
coriander, leading to a base of cedar, guaiac and sandalwood.

The fragrance flacon was designed by Thierry de Baschmakoff. The bottle is a solid glass rectangle, topped
with a silver cap. The Cerruti signature is engraved on a metal side panel. The juice and the outer carton are
blue. The advertising visual, shot by Mark Segal, features model Julien Hedquist, clad in a Cerruti shirt and
jacket, gazing directly to camera.

Boss Essence de Femme

A floral perfume for a sophisticated and captivating woman. To make you irresistible after nightfall, Hugo
Boss unveils Essence de Femme. A perfume combining femininity and sensuality that offers an intensely noc-
turnal reinterpretation of Boss Femme. Plum colored and nestled in a sophisticated bottle, the floral-woodsy
fragrance will appeal to active women with a refined, mysterious and captivating charm.

The fruity opening becomes luminous and even sexier thanks to cassis and freesia. The white-flower heart
blossoms with the heat of oriental lily and jasmine. The musky-woodsy trail rests on Ceylonese lemon-tree
wood (a.k.a. satinwood). Of an intense plum color, it’s a very feminine bottle with curvaceous, sophisticated
lines.

July 30, 2007


Pleasures Delight

Indulgent and irresistibly tempting. Estee Lauder introduces pleasures a floral fruity delight. With the
sweetest culinary delights in mind, Estée Lauder has created the latest addition to its award-winning fragrance
pleasures. pleasures delight offers a gourmet sensation that delights the senses. A deliciously playful side of
pleasure in a glorious rosy color juice. The print advertising campaign features Gwyneth Paltrow, ‘dressed in
a pink button-down shirt and rosy-colored short-shorts, on a bicycle whose vintage wicker basket is brimming
with lush flowers, ripe strawberries and a mouth-watering assortment of cupcakes and macaroons’.

A floral gourmand with a top note accord of pomegranate, fresh greens and dewy freesia combined with
whipped strawberry meringue. The heart reveals a bouqueted floralcy of peony, lily, muguet and heliotrope.
The delicately-sweetened dry down melts sugared rose petals, caramel, fluffy marshmallow and vanilla with
touches of patchouli. The bottle takes its cue from the original pleasures. The rosy juice reinforces the gour-
mand aspect of the fragrance.

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Amarige Mariage

Rdiant, enchanging, the scented emotion of the most beautiful day of life the wedding day. Inspired by the
original Amarige created in 1991, Amarige Mariage is a moment of happiness with unforgettable emotions.
‘For your wedding day, Givenchy turns a chypre floral Amarige into its anagram, Mariage.’ The scent is a fem-
inine bridal bouquet with chypre oriental notes. The design joyously revisits the traditional visual codes of a
wedding like the ring around the neck of the bottle or the tulle veil on the case.

The sparkling top notes include bergamot and bitter orange. Then comes a floral heart of magnolia,
Egyptian jasmine and Ceylon cinnamon bark. The sensual chypre oriental drydown mixes Siam benzoin, san-
dalwood, and patchouli. The bottle is a reinterpretation of Amarige refined sculpted glass, enhanced with lit-
tle details like ‘the top (that) seems to flow like a veil of tulle’, the silvery ring, and the pleat that is chiselled
into the glass.

Oud Wood

A trail of smoky woods and spices. Part of Tom Ford’s Private Blend collection. Oud Wood is one of 12
fragrances in Tom Ford’s luxurious Private Blend collection. ‘Private Blend is my perfume lab; it’s a place
where I can create unusual, unique fragrances, freed from the usual conventions of perfumery.’ For both men
and women, Oud Wood eau de parfum comes in a 1.7-fl.-oz., streamlined spray bottle, as well as in a large, 8-
fl.oz. decanter.

A spicy opening of Szechwan pepper and cardamom evolves towards a smoky heart built around agarwood
(oud), sandalwood and vetiver. The ambry dry-down is enriched with notes of vanilla and tonka bean. A dark,
streamlined bottle adorned with a golden label; the set evokes pieces on a chessboard.

Mangosteen

The exotic and succulent scent of mangosteen. Fresh presents Mangosteen, a yummy scent inspired by the
mangosteen, a fruit native to Southeast Asia, and really appreciated in Asia for its delicious aroma. This eau
de parfum focuses on the juiciest part of the fruit, the white pulp, and melts it with sparkling citrus, sheer flo-
rals and addictive woods.

The scents opens with bergamot, Italian lemon and freesia. The middle notes blend juicy mangosteen with
sheer notes of peony and rose. The sensuous dry down mixes musk, peach flower and Brazilian rosewood. A
cylinder-shaped bottle adorned with a white and pink tag.

Thou shalt Covet

The scent is described as an addictive, indulgent, irresistible fragrance that will seduce consumers, boasting
the same allure for the fairer sex as stilettos, diamonds and chocolate, according to Coty.

The juice created by Firmenich’s Frank Volkl is a classic fougère, opening on a collection of fresh

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Fragrance’s & Their Stories 199

green notes, leading to a floral heart and a woody base. Key ingredients include crushed geranium leaves,
lemon, honeysuckle, lavender, lemon and amber.

The Covet flacon is deliberately jewel-like, topped with a polished cabochon-style cap, which incorporates
a multifaceted ring in shades of smoky topaz. The bottle neck is wrapped in a gold-cord choker.

The advertising campaign was shot in Paris, in Place Vendôme, by photographer/director Jean-Paul Goude.
In line with the fragrance concept, the campaign features Parker clad in a couture Christian Lacroix gown and
gloves. Spotting Covet in a boutique window, she smashes the pane, snatches the bottle and turns to run, only
to be apprehended by the “fragrance police”.

Mandarin Mist

The sweet citrus scent of summer. Fresh, delightful, mandarin mist is the fourth fragrance by make-up
brand Stila, after Creme Bouquet, Jade Blossom and Midnight Bloom. This light, crisp and sweet citrus fra-
grance is the perfect blend for a bright summer day.

A fresh blend of fruit, citrus and flowers with notes of mimosa and yuzu fruit. A square bottle in a soft pink
color. It is adorned with vegetal drawings.

Neroli Portofino

A lively and assertive citrus cologne. Part of Tom Ford’s Private Blend collection. Neroli Portofino is one
of 12 fragrances in Tom Ford’s luxurious Private Blend collection. ‘Private Blend is my perfume lab; it’s a
place where I can create unusual, unique fragrances, freed from the usual conventions of perfumery.’ For both
men and women, Neroli Portofino eau de parfum comes in a 1.7-fl.-oz., streamlined spray bottle, as well as in
a large, 8-fl.oz. decanter.

A luminous opening composed of an assemblage of citrus oils. The floral heart of neroli blossom evolves
towards an ambry dry-down for a cologne at once energizing, lively and assertive. A dark, streamlined bottle
adorned with a golden label; the set evokes pieces on a chessboard.

Tokyo

Tokyo by Kenzo represents the city at night, complete with flashing neon lights and a constant pulse of ener-
gy. The effect is Tokyo as experienced by a Westerner: “dazed by jet lag and happy to lose himself in a bound-
less city with a real human dimension”, according to the company.

The juice was created by Firmenich’s Marie Salamagne, who was inspired by the luminous spices and
explosive green notes of Japanese tree sap. The fragrance opens on notes of ginger, lemon and grapefruit
(explosive yellow), leading to a vibrant red accord of pink pepper essence and bitter orange.

This is complemented by luminous green essence of shiso, maté absolute and green tea finished with the

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“intense darkness” of guaiac wood, cedar, clove and nutmeg. The bottle borrows a shape from Kenzo’s her-
itage, reinterpreted by Kashiwa Sato, the Tokyo designer famous for his modern style which has featured in var-
ious fields, from album covers to architecture.

The launch will be supported with both print and TV advertising. The film and photographs are the work
of Patrick Guedj, who is also Creative Director for Kenzo fragrances. The campaign was produced by Japanese
company AOI, featuring the model Michel Novello. Both the TV and print feature a jumble of images, the for-
mer set against a backdrop of electronic music. They depict a Western male lost in the Tokyo night, absorbing
the energy and effervescence of the city.

Quand vient la pluie

A rare perfume in a luxurious bottle evoking a sculpted raindrop. Quand vient la pluie (“When the Rain
Comes”) is a landscape of a scent in a sculptural bottle. Its name is reminiscent of one of the house’s bygone
classics, Après l’Ondée (“After the Rainstorm”). Composed like a prose poem, it is the work of Thierry Wasser
in collaboration with Sylvaine Delacourte. A fragrance that evokes an aromatic herb garden under a sky of ‘a
pure and intense blue that is suddenly dotted with dark, heavy clouds.’

An opening of bergamot and orange blossom, with a touch of rosemary. The heart is a floral-powdery
melody of heliotrope, jasmine and violet. The eau de parfum’s trail blends patchouli, praline and musks. In the
extract, the trail is enriched with ambry notes. Designed by - Thierry Wasser, Firmenich. The bottle is a
raindrop set on a base that echoes the veins of a leaf. It also comes in an extract version, which is hand encrust-
ed with Swarovski crystals. By designer Serge Mansau.

Moss Breches

A darkly aromataic chypre. Find it in Tom Ford’s Private Blend collection. Moss Breches is one of 12 fra-
grances in Tom Ford’s luxurious Private Blend collection. ‘Private Blend is my perfume lab; it’s a place where
I can create unusual, unique fragrances, freed from the usual conventions of perfumery.’ For both men and
women, Moss Breches eau de parfum comes in a 1.7-fl.-oz., streamlined spray bottle, as well as in a large, 8-
fl.oz. decanter.

A dark chypre with fougère accents (tarragon, sclary sage) over a heart of wood / spices / beeswax absolute.
The base blends chypre notes of patchouli and rockrose-labdanum with benzoin. A dark, streamlined bottle
adorned with a golden label. It evokes pieces on a chessboard.

Blooming Beautiful

The scent is described as free-spirited and pure “the essence of a youthful spirit sunny, happy, free, posi-
tively fresh and charmingly simple”. Daisy is the olfactory equivalent of the designer’s secondary line, Marc
by Marc Jacobs, and therefore more accessible than the signature range.

The juice is said to be fresh, with a playful innocence. The overall concept is sophisticated without being

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Fragrance’s & Their Stories 201

too serious. The sparkling floral bouquet opens on notes of wild strawberry, violet leaves and red grapefruit,
leading to heart of gardenia, violet and jasmine petals. The base is a blend of musk, vanilla and white woods.

The print campaign was shot by Juergen Teller in Oahu, Hawaii.

L by Lamp

Floral - Muguet. The first fragrance from L.A.M.B., the fashion label created by California singer Gwen
Stefani. L is the first letter in L.A.M.B., L also stands for Love. Simple, loaded with style and emotion, the
scent is a luscious floral bouquet of rose, muguet and hyacinth enveloped by sensual musks. The luxurious col-
orful bottle reveals 2 interlocked L letters. Inside the carton, a surprise just like the inner linings of a L.A.M.B.
collection bag Gwen’s message “I want you all over me”, accented by a turquoise liner.

Opening with sparkling freshness (green notes, hyacinth, pear), L is a floral bouquet of rose and muguet that
lingers on a sensual base of musk, heliotrope and frangipani blossom. Perfumer - Harry Fremont,
Firmenich. ‘A luxurious gold cap made from L.A.M.B.’s iconic interlocking L’s reveals a surprise interior of
signature turquoise blue. The gold cap uncovers a Rasta red, yellow, and green bottle.’

Japon Noir

A contemporary oriental cologne enhanced with nostalgic notes. Find it in Tom Ford’s Private Blend col-
lection. Japon Noir is one of 12 fragrances in Tom Ford’s luxurious Private Blend collection. ‘Private Blend
is my perfume lab; it’s a place where I can create unusual, unique fragrances, freed from the usual conventions
of perfumery.’ For both men and women, Japon Noir eau de parfum comes in a 1.7-fl.-oz., streamlined spray
bottle, as well as in a large, 8-fl.oz. decanter.

A ‘bouquet of spices’ opening that warms up over patchouli and a note of black Porto. The deep, smooth
trail blends night-blooming jasmine, vetiver, leather and amber. A dark, streamlined bottle adorned with a gold-
en label. It evokes pieces on a chessboard.

Roxy

A first scent with a fun-loving, sporty spirit. Roxy was born in 1990 under the sunny skies of California.
Roxy is a women’s sportswear label whose values include pleasure, vitality, challenges and an eco-friendly
stance. Its first fragrance is a solar-fruity-floral creation that will appeal to ‘naturally beautiful, fun & alive’
young women.

A fruity-floral scent with a citrus and red-berry opening. The heart is a floral blend of violet, lily-of-the-
valley and magnolia, sustained by organic ylang-ylang essence from Madagascar. The solar dry-down blends
salty amber and frangipani blossom. Designed by - Antoine Maisondieu, Givaudan. In its bright-pink
package, the bottle evokes a slightly asymmetrical stone from a pebble beach.

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Jo Malone Ultimate Lime

For fans of Jo Malone's classic Lime Basil & Mandarin scent this is ultimate sensory overload. The clean
unisex fragrance has a scent that mingles bright citrus with peppery basil and aromatic white thyme. The col-
lection includes Lime Basil & Mandarin shampoo, conditioner, shower gel, body lotion, body creme, bath oil,
cologne, three soaps, a home candle and a Sicilian Lime Pot Pourri Gift Box.

Omnia Amethyste

The elegant sparkle of amethyst. Amethyste is the third scent in the Omnia trilogy, following Crystalline
in 2005. Inspired by the shimmer of amethyst, the fragrance reveals a trail of iris blossom and solar woods. A
fresh and enveloping perfume that will appeal to gracefully sexy young women.

A perfume built around iris not the rhizome, but a Nature Print of the flower itself. A luminous note
wrapped in Bulgarian rose and sunny woods. Designed by - Alberto Morillas, Firmenich. The bottle dis-
creetly revisits the Omnia jewel bottle, with shades of deep purple, indigo and delicate wisteria.

Missoni Acqua

The new, luxe scent is described as buoyantly sunny “as fresh and exuberant as a headlong dive into the
mare azzurro”.

Accordingly, marine notes, just-watered flowers and succulent fruit were among the inspirations for the
juice. Key ingredients include grapefruit, bergamot and melon; violet, freesia and peony; and iris and jasmine.

Like that of its predecessor, the Missoni Acqua flacon is rounded, with a hand-blown appearance and an
off-centre cap. In line with the Mediterranean Sea theme, the colour-scheme features tones of blue, green and
turquoise. In a nod to the company’s fashion heritage, there is a “zig-zag” label on the base of the bottle. The
outer carton also sports the signature fabric weave motif.

The advertising visual features Margherita Missoni, the grand-daughter of the company’s founders, emerg-
ing from a body of blue water.

Vol de Nuit Evasion

The move follows last year’s collaboration between the companies on the women’s fragrance Lights of
Champs-Elysées.

Vol de Nuit Evasion is housed in a typical Guerlain flacon, with a stopper in the form of an upside-down
heart. The midnight blue outer packaging features a design that evokes spinning propellers, in addition to the
Vol de Nuit Evasion logo.

“After the success of Lights of Champs-Elysées, we were delighted to partner Guerlain once again in the

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Fragrance’s & Their Stories 203

development of a new fragrance for women. Vol de Nuit Evasion is another highly feminine fragrance with a
very striking design. The theme of travel and escape is particularly well suited to the travel-retail market.

“Vol de Nuit Evasion continues our policy of product differentiation and we are very grateful to Guerlain
for their continued support as we strive to offer our customers something new and exciting. Exclusives are cen-
tral to our retail strategy and have played a big part in the success of Aelia’s beauty business.”

Black XS for Her

The extravagant launch party for BlackXS for Her took place at the Cité de l'Architecture in Paris, a world
heritage centre of international importance. Spanish-born designer Paco Rabanne, now in his seventies, joined
the hundreds of journalists and stars at the event.

Dubbed a "love potion", BlackXS for Her is described as feminine and sensuous, evolving from fruity to
floral to woody notes. The heart centres on the mysterious black hellebore flower, also known as the Christmas
rose, which itself has a black heart and blooms during mid-winter in sub-zero temperatures.

The black bottle is curvaceous with purple and pink undertones. The faceted stopper is designed to echo
old-fashioned elixir receptacles and its decoration is dominated by a rose motif. The bottle bears a rose and
elaborate, silver lettering decorated with rose petals and thorny stems, reiterating the rebel theme.

The rose motif reappears on the black lacquer packaging and products in the range, this time in bright pink.
The blooming rose creates a direct link to BlackXS for men.

Lamborghini, The Perfume

This week on Monday the world's leading fragrance company, Coty Inc., announced that they've agreed to
create a new innovative fragrance line for men under the Tonino Lamborghini brand name. Coty plans to play
off the brand's "sexy, sleek, and exclusive" appeal to create something "explosive" in men's fragrance. Expect
to see the resulting Tonino Lamborghini fragrance in Europe and Asia in the spring of 2008, and in the U.S. and
around the world sometime after that.

And if you go for auto-inspired fragrances but can't wait until next year or later to start smelling good there's
always scents available from Mustang, Hummer, and even the Daytona 500 to hold you over.

Sexy Beast Dog Perfume

A Karim Rashid bottle, a scent of bergamot and vanilla musk combined with patchouli, mandarin and nut-
meg oils. The latest it fragrance? Yes, if you are a dog. That's the blend in the eau de parfum from Sexy Beast.
The perfume is just part of a luxury line for dogs. A recent NY Daily News article profiles Renée Ryan who
used to help launch fragrance brands for companies like Estee Lauder and is the force behind the line of ele-
gant pet beauty products. Ryan also has a motor home that she calls "The Beast" and uses as a mobile dog spa.
A 3.4 ounce custom engraved bottle of the perfume sells for $65.

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Acqua

‘A floral fruity scent drenched in “la bella vita” and inspired by the crystal blue waters of the Mediterranean
Sea’. Sexy, fresh, exuberant, Missoni acqua is like an energizing dive into the “mare azzurro”,
the Mediterranean Sea. The scent evokes the joys of a sun-soaked holiday with friends and loved ones. The ad
campaign, shot by Mert Alas and Marcus Piggot, was photographed at the family’s home in Sardinia. The
image captures Margherita Maccapani Missoni, the eldest daughter of Angela Missoni, emerging from crystal
blue waters with the warmth of the sun.

A modern fragrance built around 3 facets. ‘Radiant Greens’ mixes bergamot, melon, grapefruit and narcisse.
‘Sparkling Blues’ blends violet, peony, blue freesia and crisp muguet. ‘Crystal Turquoise’ melts Tuscan iris,
jasmine and solar notes. A distinguished rounded bottle in a watery blue color, reminiscent of the Mediterranean
Sea, accented by a gold metallic cap adorned with a coral-colored cabochon.

Magic L’Instant

The company describes the new fragrance as an “opus” that tells a story. “At its conception, the new
L’Instant bore no family resemblance to the original L’Instant, except for the freshness permeating the compo-
sition,” explained Delacourte the composer.

“The first is an oriental floral, whereas L’Instant Magic expresses its sensuousness through white musks and
wood notes.” She adds - “I’ve even nicknamed it Muscinade, a reference to Guerlinade. Both bear the Guerlain
blueprint. Both are bold with their heavy use of certain raw materials ie. very fine natural ingredients that give
them a signature and fragrant trail that can be identified immediately.”

The key ingredients of L'Instant Magic include bergamot, rose, freesia and white musks.

The flacon is reinterpretation of the original L'Instant de Guerlain, featuring a black and pink colour-
scheme. The extract sports a striped cord closure around the neck. The fragrance is complemented by a show-
er gel and body lotion. The advertising visual was shot by photographer Tim Walker. It depicts a model clad
in a long-trained dress, climbing a spiral staircase to capture a star.

Jelly Belly Collection

A gourmand oriental spicy collection inspired by Jelly Belly candies. With Jelly Belly, Demeter put the
beans in bottles. A wearable gourmet collection of 6 fragrances Sugar & Spice, Blueberry Muffin, Mango
Pineapple Salsa, Wild Blackberry Peach Cobbler, Fruit Salad and Hot Fudge Sundae. The collection is avail-
able in colognes and body & bath products.

Blueberry Muffin - blueberry, cream, butter, sugar, butterd popcorn, vanilla.Mango Pineapple Salsa
jalapeno pepper, pineapple, mango.Wild Blackberry Peach Cobbler : blackberry, peach, lemon.Fruit Salad fresh
peach, tangerine, ripe pear, raspberry.Hot Fudge Sundae - chocolate fudge, whipped cream, vanilla + Jelly Belly
Very Cherry.Sugar & Spice. The Demeter signature bottle with the Jelly Belly red logo.

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J del Pozo In White

Described as romantic, the floral edt is inspired by "a return to basics, to nature stripped to its most essen-
tial, to the shiniest sea", the company said.

The juice is described as a subtle and refined bouquet of flowers, as a result of the collabora-
tion of Francis Kurkdjian and Violaine David. Top notes reveal fresh bergamot and bamboo leaf, with
a deep and delicate note of lemon blossom. Middle notes reveal a floral bouquet where orange blossom, mag-
nolia, orchid, almond blossom, white freesia and Egyptian jasmine are combined. Bottom notes comprise a sen-
sual trace of iris flower and powdered musk.

Both the spherical, pearl-shaped bottle and the packaging are white with an iridescent pearl appearance.
The advertising image aims to evoke the delicate sensuality of pearls and the colour of mother-of-pearl.
Play

Citrus - Aromatic. A playful fragrance with an endearing personality. The concept for the Play line is non-
design’ declares Comme des Garçons. Spare and stream-lined, the Play bottle rests upon the iconic personal-
ity of a masked heart, dreamt up by Filip Pagowski. A playful, creative effect for a fragrance combining Seville
orange, saffron, lime, moss and sea notes. Look for this unisex fragrance at selected points of sale.

An eau with citrus, spices and aromatic herbs, plus woodsy notes, softened with musks and notes from the
sea. Designed by - Aurelien Guichard, Givaudan. A spare, rectangular bottle garbed with a masked heart
pattern.

Black XS pour elle

Floral - Fruity. A fragrant elixir for a ‘barock n’ roll’ princess. Black XS, the hard-rocking fragrance for
tough men with tender hearts, now comes in a version for her, too. Italian model Bianca Balti incarnates the
bold, rebellious heroine of this glamorous and sexy scent in its mysterious, elixir-like bottle. It reveals an
ambry-woodsy-floral trail built around black hellebore noir, which used to be known as witches’ rose, and was
believed to have hallucinogenic powers.

A fruity spicy pink-pepper and tamarind-blossom opening. A ‘black flower’ heart of hellebore rose, black
violet and cocoa blossom. The woodsy-ambry-gourmand trail blends vanilla with dry (patchouli) and creamy
(massoia) wood notes. Designed by: Marc Buxton, Emilie Coppermann, Symrise. A black-and-purple
potion bottle adorned with a mysterious, raised rose.

Oscar Orchid

The latest incarnation, Oscar Red Orchid, is dynamic, elegant, young and sexy, according to YSL. Both the
bottle and outer carton echo the clear flower motif, with the flacon cap designed to resemble the petals of a bud-
ding flower.

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The juice is described as a “voluptuous fragrance filled with the seductive scent of red orchids and the
sparkle of summer”. Aside from its floral heart, key notes include mandarin, blackberry, blueberry, sandalwood
and iris.

The original Oscar fragrance made its debut in 1977. More recently, it has been reinterpreted with a bou-
quet of flankers, such as Oscar Citrus, Oscar Bamboo and Oscar Pink Lily.

3121

Prince launches his first fragrance, 3121, Purple reigns. 3121 is the name of the fragrance collection
inspired by megastar musician Prince. The white floral fragrance, created in full concert with the artist, is pre-
sented in a luxurious purple bottle that evokes a faceted gemstone. An elegant and mysterious scent that cap-
tures the essence of his eclectic style and music. The 30 ml bottle of 3121 will retail for $31.21 with 7% of
each sale being divided between 7 charities chosen by Prince.

A white floral scent that opens with refreshing bergamot, opulent jasmine and gardenia. Orange flower and
muguet intertwine with tuberose and ylang ylang, creating a subtle, mysterious blend. The base notes mix
patchouli, creamy sandalwood, cedarwood and musks. The elegant purple bottle is reminiscent of emerald cut
diamonds, with a full front panel raised 22 karat gold decoration.

Ultraviolet Man Summer Pop

A frosty collectible in pop-art colors. Vitamin-filled colors, matte white, silvery metal. Summer Pop
unveils a limited edition of Ultraviolet Man inspired by the energy and colors of the Pop Art movement.
Absinthe, deep red, white a festival of masculine hues. Limited edition.

A frosty cocktail of hot green pepper and cool pink grapefruit over a trail of crystal moss and ambergris.
The Ultraviolet Man bottle is garbed in matte white with a colorful green and red pattern.

Elegance

The gentleman is back. That’s the message from Lacoste, whose new Elegance fragrance aims to capture
the “timelessly elegant yet totally modern” nature of today’s ‘man of the world’. Designed for Lacoste
Fragrances by QSLD, the Lacoste Elegance bottle features a combination of sharp and rounded angles.

“This bottle is elegant whilst remaining masculine. It is simple and sophisticated, intended for the man with
a natural charisma. He is authentic as well as refined, progressing in life with a genuine confidence and always
accompanied by this mischievous and fair play side, which is true to Lacoste.”

Filmed in New York, the Lacoste Elegance TV advertising campaign (created by Grey Advertising) shows
the Lacoste Elegance man played by German-born model Norbert Michalke whisking a beautiful hostess off
her feet. He dances with her “for a few fleeting yet magical moments” before they both move on.

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Fragrance’s & Their Stories 207

Haussman took his creative inspiration from a scene in the film Catch Me If You Can, starring Leonardo
DiCaprio. “It portrays our Lacoste Elegance man taking the lead at the spur of the moment with ease, panache
and timeless charm.” “Why New York? The design of the buildings really brings out my vision of elegance.
Lacoste is an iconic brand synonymous with the polo shirt, but this new campaign reinvents Lacoste.

Funny!

A mischiverous, floral Fruity humorous scent with a touch of fantasy. Joie de vivre, humor, gourmandise.
Funny! is a fragrance that will please spontaneous woman who haven’t lost their sense of fantasy. or of humor.
The bottle, adorned with a heart-shaped cap and a sewn-on button, is like a wink and a nod at the whimsical,
ironic spirit that has always characterized this Italian brand. Its inspiration comes directly from the shape of the
glamorous ‘Couture!’ (idem) bottle, launched in 2004.

A floral bouquet with fruity accents. A fresh, spicy opening of pink pepper, Seville orange and red currant.
A luminous heart of jasmine and peony shaded with fruity accents of green tea. A more intense dry-down of
amber and cedar. Designed by - Antoine Maisondieu, Givaudan. Funny! revisits the design of the
Couture! Bottle, featuring a heart-shaped cap, highlighted with a cloth ribbon and a button. The juice has a
pale-blue hue.

June 30, 2007


Fleurs de sel

A fragrance inspired by the Breton shores of Batz sur Mer. Lyn Harris owns a family home in Batz sur
Mer, on the Guerande peninsula. This part of Brittany, which is famous its salt marshes, inspired the fragrance
designer for Miller Harris to come up with a blend of earthy notes, wildflowers and leathery mosses and a salty
accent. A very personal interpretation of the wild Breton coast, by a British designer who seems practically
French.

A frank, earthy opening of red thyme oil, angelica and aromatic herbs. floral heart of iris, narcissus and
rose. A pinch of ambrette seed evokes salty notes, and the fragrance closes with a blend of bark, vetiver and
moss, plus a breath of leather.

Emporio Armani ( Red ) pour Lui

Do the ( Red ) thing. Fresh, luminous, citrussy. Emporio Armani (RED), like Motorola, Gap and Converse,
is part of the (RED) movement. So it smells good and does good at the same time. For Giorgio Armani, (RED)
is an ‘innovative initiative’ that lets ‘brands worldwide come together for a good cause a powerful project that
is also a reason to feel humble’. In its collectible bottle, adorned with round red logos, Emporio (RED) also
comes in a women’s version. Part of the fragrance’s sales price goes to an international fund for Aids work in
Africa.

An energizing and luminous scent inspired by fresh cotton, it combines citrus, Mediterranean aromatic

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herbs and comfortable and comforting skin musks. A cylindrical white bottle adorned with multiple half-red,
half-white silhouette logos. The bottle was designed by African artist Owusu Angomah.

Flower Power

A special limited edition floral fruity - for a summer worth remembering. Flower Power celebrates the sum-
mer of love with a fragrance of fun, colour and a touch of irreverence. The Flower Power spirit of the 70’s is
captured in an exuberant fragrance that’s full of surprises. This limited edition of the original Miss Sixty fra-
grance evokes the endless excitement of the 70s. Perfect for young women with unconventional charm, burst-
ing with energy and playfulness.

A summer fragrance that takes based around an apple-magnolia accord. The fragrance is refreshed with
juicy fruits and evolves towards a sensual base of iris, vetiver, coconut and amber. The explosive floral theme
of the fragrance is carried over in a summery interpretation of the original Miss Sixty bottle design with a blaze
of magenta and yellow, adorned with the flower power graffiti.

Flower Child

For flower children who refuse to grow up completely. Organic Californian perfumer Rich Hippie
presents Flower Child. Yes the 70’s are gone, Jimi Hendrix and peace and love too, but if your soul has main-
tained the true essence of the flower power movement, Flower Child is for you. A seriously bohemian scent
but with a sexy edge.

Light, airy, sexy and sweet floral with Albanian orris root, Bulgarian rose, Turkish rose, Madagascan gera-
nium and Croatian lavender. A pared down lab-like bottle.

Darling

The singer's debut fragrance has been introduced ahead of its launch in the local market.

“Since the beginning of the celebrity fad, we have enjoyed a series of successful celebrity fragrance launch-
es. We understand that 'darling' is doing extremely well in Australia and Australians are among our top
spenders.

"Hence we are confident that Kylie Minogue’s 'darling' will add to our string of successful 'celebrand'
launches. “This exclusive launch also marks the beginning of a strategic partnership with the new subsidiary
of Coty Prestige, Coty Beauty Far East Export, which handles Coty’s arm of masstige brands. We look for-
ward to working with them to bring about many more exciting exclusive launches to travellers at Changi
Airport.”

Darling is a term the Australian actress says she likes to use, is popular in her family and which also has a
show-business connotation.

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Amber Absolute

An oriental emblematic, honey-hued fragrance. Find it in Tom Ford’s Private Blend collection. Amber
Absolute is one of 12 fragrances in Tom Ford’s luxurious Private Blend collection. ‘Private Blend is my per-
fume lab; it’s a place where I can create unusual, unique fragrances, freed from the usual conventions of per-
fumery.’ For both men and women, Amber Absolute eau de parfum comes in a 1.7-fl.-oz., streamlined spray
bottle, as well as in a large, 8-fl.oz. decanter.

A streamlined scent built around a heart of amber echoed by notes of vanilla, African frankincense, opulent
woods and labdanum. A dark, streamlined bottle adorned with a golden label evoking pieces on a chessboard.

Eau Sauvage Fraîcheur Cuir

Seduction, gnetleness, effervescence. In a very Dior limited edition. 41 years after Eau Sauvage, Dior
presents Eau Sauvage Fraîcheur Cuir (Eau Sauvage Leather Freshness). The pure and chic codes of the origi-
nal fragrance are still present, as is the bottle’s streamlined design. The distinguishing characteristic: the strap
wrapped around the bottle reveals a leather look. A theme that crops up again in the trail, garbed in an ambry
leather note and treated with freshness. A soft leather tonality ‘as supple as a pair of kid gloves’. Limited edi-
tion.

At the opening, Sicilian lemon brings a citrussy freshness. The jasmine-like hedione heart is shaded with
woody notes of cedar. The base keeps the chypre structure, while garbing it in ‘an ambry leather accord (…),
male, but not animalesque’. The fragrance, originally designed by Edmond Roudnitska, has been reworked by
François Demachy, the house fragrance at LVMH. The only change in the Eau Sauvage bottle: the sil-
ver strap now features a fauve tone and a leather look.

Silk Touch

The delicate floral sensation of silk. Silk Touch takes its inspiration from pure silk, one of the most luxu-
rious fibres known to fashion, a material that has been at the heart of Max Mara since the beginning in 1951.
Silk Touch is a scent that reproduces the sensation and emotion of wearing pure silk.

At the heart of the fragrance lies the delicate, floral, silky, slightly fruity green, musk perfume that distin-
guishes the silk tree flower, reproduced as close as possible with the Nature Print technology. The scent opens
with cherry blossom and finishes in a comfortable drydown of cedar wood and musk. Perfumer - Daphné
Bugey, Firmenich. An elegant geometrical bottle with a white opaque cap that contrasts with the intense rose
colour of the base of the bottle.

Flower Power

A special limited edition - for a summer worth remembering. Flower Power celebrates the summer of love
with a fragrance of fun, colour and a touch of irreverence. The Flower Power spirit of the 70’s is captured in
an exuberant fragrance that’s full of surprises. This limited edition of the original Miss Sixty fragrance evokes

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the endless excitement of the 70s. Perfect for young women with unconventional charm, bursting with energy
and playfulness.

A floral-fruity summer fragrance that takes based around an apple-magnolia accord. The fragrance is
refreshed with juicy fruits and evolves towards a sensual base of iris, vetiver, coconut and amber. The explo-
sive floral theme of the fragrance is carried over in a summery interpretation of the original Miss Sixty bottle
design with a blaze of magenta and yellow, adorned with the flower power graffiti.

Jacomo For Men

The quintessence of masculine elegance. Open to the world, searching for the unexpected, a taste for
escape the Jacomo for Men man prefers authenticity to artifice. For him, Jacomo came up with a powerful,
thoroughbred and seductive scent, in which the exoticism of the Orient blends with a modern trail of wood and
spices. The bottle, an asymmetrical jewel adorned with a lateral metal plaque, imposes its elegant, seductive
style.

The fragrance opens with the freshness of citron plus green notes of pineapple leaf spiked with black pep-
per. The spicy heart of nutmeg, chili pepper and coffee curls up to a comfortable note of plum. The base com-
bines vetiver with Oriental notes of amber and tonka bean. Designed by - Mathilde Bijaoui, Mane. An
asymmetrical bottle, a metal plaque on the side: a bottle with an architectural aesthetic. Designed by Denis
Boudard from the ‘Qu’on se le dise’ agency.

Azure-e

Making its debut in selected travel retailing markets from June 2007, the new collection is said to re-inter-
pret Este-e Lauder's past into a fragrance and colour collection that is both modern and timeless.

Encased in vintage blue packaging a reinterpretation of the original Azure-e fragrance created by Esteee
Lauder in 1969 the 19-piece azuree soleil Tom Ford Estee Lauder Collection features two new summer make-
up looks soiree and bronzee as well as new versions of the azure-e fragrance.

Plum and natural palettes capture two new fashion-forward looks. Bronzee's neutral shade palette focuses
on sheer, soft bronzed hues with a hint of shine, while soiree's sultry plum palette is said to add subtle shade
intensity. The azure-e advertising image features Este-e Lauder model Carolyn Murphy, photographed by Craig
McDean.

Shedonism

A colection of bath and body beauties inspired by mother nature. Shedonism by Origins is a bath and body
collection for women, whose key ingredient is the fragrant white tiare flower absolute or “Tahitian gardenia”.
The oriental floral collection is inspired by the sensuality and playfulness of the Vahine-Tahitienne people in
Tahiti. These self-confident women wear the tiare flower behind their ear, with symbolism attached to how it
is worn Wearing a tiare bud behind the right ear indicates that you are fancy-free, wearing one behind the left

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Fragrance’s & Their Stories 211

ear means that your heart is taken. The fragrance blends the sweet aroma of tiare with jasmine and citrus.

The white tiare flower is delicately blended with essential oils of jasmine, petitgrain mandarin, bergamot
and basil. A slender frosted glass bottle with an etched flower motif.

212 Splash Men

A woody fragrance as refreshing as a can of ice-cold soda. With 212 Splash, Carolina Herrera has created
a fresh oasis in the heart of the city. Fresh, sparkling, enjoyable the 2007 collectible version of Herrera’s clas-
sic scent, 212 Men, comes packaged in a cleverly designed, soda can shape. An effervescent, urban fragrance
to savor in a limited edition.

With 212 Splash, Carolina Herrera has created a fresh oasis in the heart of the city. Fresh, sparkling, enjoy-
able: the 2007 collectible version of Herrera’s classic scent, 212 Men, comes packaged in a cleverly designed,
soda- can shape. An effervescent, urban fragrance to savor in a limited edition. Echoing the shape of the cylin-
drical 212 Men bottle in an ocean-blue hue. The package features a soda-can shape.

Purple Patchouli

A mysterious, woodsy-floral scent. Find it in Tom Ford’s Private blend collection. Purple Patchouli is one
of 12 fragrances in Tom Ford’s luxurious Private Blend collection. ‘Private Blend is my perfume lab; it’s a
place where I can create unusual, unique fragrances, freed from the usual conventions of perfumery.’ For both
men and women, Purple Patchouli eau de parfum comes in a 1.7-fl.-oz., streamlined spray bottle, as well as in
a large, 8-fl.oz. decanter.

A moist and mouthwatering opening of green citrus caressed by a note of orchid. The heart pairs patchouli
and leather with spicy notes. The fragrance evolves towards an ambry, woody, balmy trail. A dark, stream-
lined bottle adorned with a golden label. It evokes pieces on a chessboard.

Bois Rouge

A thoroughbred, woodsy scent. Find it in Tom Ford’s Private blend collection. Bois Rouge (“Red Wood”)
is one of 12 fragrances in Tom Ford’s luxurious Private Blend collection. ‘Private Blend is my perfume lab;
it’s a place where I can create unusual, unique fragrances, freed from the usual conventions of perfumery.’ For
both men and women, Bois Rouge eau de parfum comes in a 1.7-fl.-oz., streamlined spray bottle, as well as in
a large, 8-fl.oz. decanter.

A citrus-and-spice top note opens onto a heart of cedar and patchouli softened with lily-of-the-valley and
jasmine. The fragrance evolves towards a woodsy trail of sandalwood and vetiver warmed with tanned leather
and vanilla. A dark, streamlined bottle adorned with a golden label. It evokes pieces on a chessboard.

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Black Violet

A warm and comforting violet. Find it in Tom Ford’s Private blend collection. Black Violet is one of 12
fragrances in Tom Ford’s luxurious Private Blend collection. ‘Private Blend is my perfume lab; it’s a place
where I can create unusual, unique fragrances, freed from the usual conventions of perfumery.’ For both men
and women, Black Violet eau de parfum comes in a 1.7-fl.-oz., streamlined spray bottle, as well as in a large,
8-fl.oz. decanter.

An incisive citrus-and-fruit opening introduces a floral heart built around a black-violet note. The fragrance
evolves towards a woody dry-down sustained by oak moss. A dark, streamlined bottle adorned with a golden
label. It evokes pieces on a chessboard.

Fleur de Cabotine

A sweet and colorful stroll through a field of flowers. Fleur de Cabotine introduces women to ‘an olfacto-
ry register that’s more romantic than ever.’ Inspired by the successful scent of Cabotine, this creation from the
House of Grès rests on a light floral accord (mignonette, white lily, mock orange, peony and more). A young,
fresh fragrance, as insouciant and resolutely feminine as the woman who wears it, who has a light-hearted and
romantic nature.

A white bouquet refreshed at the opening with mandarin orange and evolving towards a delicate trail of
heliotrope, nectarine and musk. Designed by - Jean Pierre Bethouart and Jean Claude Delville,
Firmenich. A curvaceous green bottle crowned with flowers packaged in a sunburst of green and yellow.
Designer Fabrice Legros.

Light Blue pour Homme

Mediterranean freshness and sensuality. Fresh, masculine, charming: Light Blue pour Homme is a scent of
pure Mediterranean sensuality. A sensation captured perfectly by the ad campaign, revealing an aesthete with
a sexy attitude in a boat off the coast of Capri. Six years after Light Blue, the women’s perfume, the men’s ver-
sion contains ‘fresh, spicy and sensual scents from the Mediterranean region playboys’ favorite stomping
grounds’ according to Domenico Dolce and Stefano Gabbana.

An energizing citrus opening, with an aromatic note of juniper berry. The aromatic character is extended
with rosemary and rosewood, and spiced up with a note of Szechuan pepper. The base notes blends moss with
musky wood. The bottle echoes the rounded curves of the Dolce & Gabbana pour Homme bottle. The sky-
blue hue of the package and the cap is the same as for the women’s version of Light Blue.

Davidoff Cool Water

Holloway, who stars in the hit television series Lost, was presented to the media - including The Moodie
Report - at PR events in Munich and London in May. The agreement marks the first time the actor has crossed
over into the fragrance market. The company chose Holloway as, like the fragrance itself, he symbolises "ener-

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Fragrance’s & Their Stories 213

gy, sensuality and the cool attitude". Holloway told the London media throng that he is a born adrenaline
junkie, longing for the thrill of extreme outdoor sports like paragliding and snowboarding. "I love Cool Water
because it is simple, powerful and timeless," he said. "To me, the Cool Water man is not someone who is try-
ing to be cool, he is someone who is comfortable with his masculinity."

Coty Prestige Senior Vice President said: "Davidoff Cool Water is a legendary fragrance, a unique world-
wide success since 1988. Josh Holloway has a strong, authentic, cool personality, but also an intimate rela-
tionship with the water. As an icon of masculinity and powerful character, he truly embodies the values of
Davidoff Cool Water. Both share authenticity and originality, both are the first and the best and in this sense
are unique.”

The first TV commercial and print ad for the fragrance featuring the actor will appear in July 2007. The
outer packaging of the fragrance bears his outdoorsy image.

Ultraviolet Summer Pop

A floral fragrance like a colorful cross between the Pop Art spirit and the Paco Rabanne sty.le. A pop-art
treat in sparkling hues. Summer Pop unveils a limited edition of Ultraviolet inspired by the energy and colors
of the Pop Art movement. The bottle, like the fragrance, blends pink and orange, with the blush of pink pep-
per and pink grapefruit and the orange hue of coral flower. Limited edition.

A fruity-floral mix of coral flower and osmanthus spiked with pink grapefruit over a lightly woodsy-vanil-
la base. The Ultraviolet bottle is garbed in velvety white with mouth-puckering pink and orange tones.

Blanc

A fragrance of tenderness and passion. After the masculine Noir, S.T. Dupont presents the feminine scent
Blanc. Two fragrances that oppose and attract, whom everything divides but nothing can part in the same way
as those eternal couples, male and female, Yin and Yang. This attraction is found in the advertising campaign
visual, which depicts a man and a woman in a passionate game of seduction they seem to say ‘Can’t live with
you, can’t live without you’.

An elegant and sensual white bouquet around sweet peas, lily of the valley and white rose. The floral notes
melt with fruity notes of tangerine and granny smith and the scent evolves towards vibrant notes of cashmeran,
heliotrope and white amber. A rectangular white bottle with a ‘diamond heads pattern’.

Emporio Armani ( Red ) pour elle

Do the ( Red ) thing. Musky, woodsy, sensual Emporio Armani (Red), like Converse, Apple and American
Express, is part of the (Red) movement. So it smells good and does good at the same time. For Giorgio Armani,
(Red) is an ‘innovative initiative’ that lets ‘brands worldwide come together for a good cause a powerful proj-
ect that is also a reason to feel humble’. In a collectible bottle adorned with round red logos, Emporio (Red)
also comes in a men’s version. Part of the fragrance’s sales price goes to an international fund for Aids work

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in Africa.

A modern scent inspired by white cotton, it combines musks, white woods, green fig and cassis leaves. A
cylindrical white bottle adorned with multiple silhouette logos in red. The bottle was designed by African artist
Owusu Angomah.

Dior Homme Cologne

Elegance, powdery gentleness, and freshness in the grand tradtion of Cologne. Generous gesture, fresh
waves of scent, euphoric impression. Cologne offers the Dior Homme fragrance a new masculine aesthetic.
You’ll recognize the original fragrance’s powdery-woody-balmy trail, as well as the bottle’s luxurious lines.
But this latter is larger, encouraging a generous, energizing spalsh. A new dynamism emanates from the fra-
grance thanks to orange blossom and zesty citrus notes.

The opening, less aromatic than the original’s, displays freshness in a citrus accord extended by a note of
orange blossom. The heart features iris, which delivers a powdery, matte sweetness. The base reveals a dry
note of vetiver and a leathery facet. Originally designed by Olivier Polge, the fragrance, was
reworked by François Demachy, LVMH’s in-house fragrance designer. You’ll recognize the stream-
lined Dior Homme bottle, a veritable ‘block of glass’ with a steel tube plunged into the center. But it has been
somewhat elongated, in a manner reminiscent of those large spray bottles of eau de Cologne.

Missoni Acqua

A new fragrance inspired by Italy's "la bella vita" and the Mediterranean Sea. Missoni acqua is described
as sexy, fresh and exuberant, while the textures in the fragrance move like undulating waves, according to the
company.

The juice contains the "radiant greens" of bergamot, melon, grapefruit and narcisse, "sparkling blues" of
violet, peony, freesia and muguet, while crystal turquoise is represented by Tuscan iris, jasmine and “sole” the
sun hitting the water.

The rounded bottle features a hand-blown-like appearance inviting the hand to curve around it. The bottle
is a watery blue reminiscent of the Mediterranean Sea, accented by a gold metallic cap adorned with a coral-
coloured cabochon. The base features an abstract multi-coloured zig-zag motif, creating an illusion as if the
wearer is looking through clear blue water.

The Missoni acqua fragrance advertising campaign, shot by Mert Alas and Marcus Piggot, was pho-
tographed at the Missoni family’s home in Sardinia.

Iris Ganache

A deliciously refined fragrance. An iris butter worked like a ganache cream for pastry. Iris Ganache is the
5th fragrance in the luxurious ‘L’Art et la Matière’ collection, which already includes Bois d’Armenie, Cuir

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Fragrance’s & Their Stories 215

Beluga, Angelique Noire and Rose Barbare. Iris Ganache is a gourmand fragrance, a vanilla-woodsy oriental
whose secret resides in a bold accord built around iris and chocolate. Designed by Thierry Wasser in col-
laboration with Sylvaine Delacourte, it is a fragrance that ‘makes your mouth water, wraps you like a
pashmina shawl and leaves a powdery trail of an extreme elegance’. At selected Guerlain boutiques.

An opening of cinnamon-spiced bergamot. Then we divine a white-chocolate note nuanced with floral.
They come from an iris butter worked like a ganache pastry cream. At once unctuous and light, it reveals a
powdery, woodsy aspect. An impression that is extended with cedar and patchouli leaves. The long-lasting iris
trail becomes more and more melting thanks to vanilla, amber and musks. Designed by Thierry Wasser,
Firmenich. A streamlined bottle adorned with a spray bulb and a metal plaque engraved with the fragrance’s
name.

May 31, 2007


Sweet Darling

A cocoon of a fragrance. Inspired by the gentler, more intimate facets of Kylie Minogue’s personality.
Sweet darling unveils a sweet, sensual, more oriental version of darling, Kylie Minogue’s very successful first
fragrance. Seduction, sweetness, glamour and a warm and friendly nature, the Australian star’s more intimate
facets inspired fragrance designer Thierry Wasser. Flower, fruit, dense wood and gourmand vanilla notes are
gently caressed by a sweet cotton-candy note. A collectible fragrance in a limited edition.

Juicy passion-fruit, a sweet floral heart of Australian boronia, a woodsy trail of patchouli and Australian
sandalwood, the sweetness of vanilla and a soft-as-down, cotton-candy note. Designed by - Thierry
Wasser, Firmenich. The bottle reinterprets the gentle curves of Darling in a luminous mauve hue.

Stiletto Musk.

Sula is a line of fragrances created by Canadian perfumer Susanne Lang. More affordable, the line
features six scents that can be worn alone or combined to create a special olfactory wardrobe.

A warm and sensual fragrance that blends notes of musk, amber and dusky florals. The pared down bottle
is adorned with a hip graphical drawing.

Champagne Sugar

Sula is a line of fragrances created by Canadian perfumer Susanne Lang. More affordable, the line
features six scents that can be worn alone or combined to create a special olfactory wardrobe.

A rich, sweet fragrance that combines notes of champagne, sugar, candied fruits and ginger. The pared
down bottle is adorned with a hip graphical drawing.

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French Lover

A masculine scent of wood and angelica composed by fragrance designer Pierre Bourdon. Working with
designer Pierre Bourdon, Frédéric Malle’s original idea was a fuller-bodied version of the fragrance
Angéliques sous la Pluie. But they went beyond that concept, arriving at a sophisticated, full-bodied, ‘super-
sensual but not trashy’ scent. A sort of plant-based animal quality that immediately evoked a man’s odor for
the creators. As for the name, Frédéric Malle was hesitating. ‘Angélique / Bois’? ‘Angélique Intense’? Then
one day in New York, he met a friend for lunch, ‘drenched in trial n° 34 C’. When she embraced him in greet-
ing, she exclaimed ‘Ooh, very French Lover!’ Et voilà, the name was found!

Here are the ingredients or at least the ones the designers are willing to divulge - pimento, bergamot, gal-
banum, angelica seed, bay rum, clove, cardamom, juniper, frankincense, opoponax, ambroxan, cedar, trimofix,
patchouli DM, vetiver, tree moss, karanal and white musks. A luxuriously minimalist cylindrical bottle cov-
ered with a black label and topped with a cap of the same hue.

Coney Island

Summer scents and explosive fun. Coney Island isn’t just any amusement park. Today it is decidedly on
the upswing, with brand new rides, a water park, and a mammoth glass atrium in the works. Bond No 9’s Coney
Island conjures up both the magical history and the reawakening of this beachfront paradise, with a contempo-
rary gourmand delight, mixing margarita, cinnamon, guava and vanilla.

The oriental scent opens with ‘margarita mix’ accord (tequila cocktail) and fruity notes of melon and guava.
The gourmand heart mixes chocolate, caramel and cinnamon. The drydown melts vanilla, woods and musk.
The Bond N°9 signature bottle is presented in a ‘high-voltage blue’ colour with a contrasting gold neck.

Lotus

We already learned that you can smell like the Daytona 500 and there are also fragrances from Hummer and
Ferrari among others so a Lotus fragrance is no big surprise. The scent for the fans of the car has notes of
Calabrian lemon and elemi with a heart of violet, lilac, geranium and lavender, and base notes of papyrus and
moss and is meant to evoke the feeling of driving the car along the Mediterranean coastline. The scent was
launched at the U.K. based Perfume Shop in March. Playboy model Joanna Krupa is the spokeswoman for the
fragrance.

Attitude

Attitude. A free Man’s state of mind, by Giorgio Armani. Attitude represents Giorgio Armani’s interpre-
tation of how to be a man today. For the Italian couturier, that means a man who is assertive, and cultivates the
art of being fair and absolutely true to himself. Naturally elegant and comfortable with his sensuality, his
strength is both physical and mental. For men like that, Armani has created Attitude, a woody oriental pairing
elegance and virility. The thoroughbred, multi-facetted bottle seems to be carved out of onyx and metal.

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An opening of Sicilian lemon and coffee absolute, with a sensation of green freshness and lemon ice. In the
heart, cardamom blends with lavender in a ‘mysterious, smoky-virile accord’. The woody base of Chinese
cedar and Indonesian patchouli is warmed up with balmy nuances of opoponax resin and amber. Designed by
- Annick Menardo, Olivier Cresp & Alberto Morillas, Firmenich. Inspired by art deco, the black bot-
tle seems to be sculpted out of onyx. It is topped with a metal cap.

212 Splash

A cocktail of freshness, as sparkling as a soda. A fresh breeze is blowing over the city, thanks to Carolina
Herrera. Dynamic, enjoyable and summery, the 2007 collectible version of Herrera’s classic scent, 212, chris-
tened 212 Splash, comes packaged in a cleverly designed soda can shape. An effervescent, urban fragrance to
savor in a limited edition.

A fragrance with fresh, citrus and floral notes, wrapped in litchi over a base of sandalwood and musk.
Echoing the shape of the 212 ‘objet’ bottle in an ocean-blue hue. The package features a soda-can shape.

Brown Sugar

An oriental sensuous and trendy fragrance for those who want to wear something unique. Made with organ-
ic essential oils in California, Rich Hippie scents are well known by fashionistas. Why brown? Brown choco-
late, coffee, tan, mocha, caramel, sunburnt, brunette brown is the new black, particularly when it’s combined
with something sweet. The result is an earthy, sensuous, sexy and romantic floral fragrance with orange blos-
som, vanilla bean, angelica and lavender. Brown Sugar is available in 0.5 oz perfume for 325 $.

A sophisticated blend of Tunisian orange blossom, Madagascan vanilla bean, Italian bergamot peel,
Moroccan verveine, French angelica and Croatian lavender bud. A pared down lab-like bottle.

Cleopara

Mediterranean seduction for the senses. Elegance, mystery. Cleopatra is a captivating eau de parfum
inspired by the Mediterranean seductress. Tuberose and jasmine melt with lush greens, sensuous woods and
amber.

The scent opens with grapefruit and lush green notes. The sensual heart blends white jasmine and tuberose,
and evolves towards an exotic, rich dry down of patchouli, golden amber and vanilla musk. An elegant ribbed
sphere bottle with an engraved metallic cap.

Masaki - Masaki

An elegant mix of Japanese and American feelings. Japanese designer Masakï Matsushïma found inspira-
tion for this fragrance in this distinguished upper class New York character. Jean Jacques, Masaki’s nose
travelled from Paris to New York for inspiration and spent the Indian summer, walking around the elegant parts
of the city, capturing the vibrations of its modern-chic atmosphere. The final fragrance is a mix of Japanese

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and American senses put together by a French perfumer.

The scent opens with fruity notes of Fuji apple and litchi. The heart blends magnolia with rose. The dry-
down mingles woods and musk. A half-moon shaped bottle with an off-centred transparent cap, large flat front
and glass injection in the base. The writing is in dark blue and the juice is light pink.

Darling

A glamorous chypre floral first fragrance for Australian singer Kyle Minogue. Singer, businesswoman,
sexy, glorious. Kylie Minogue is everybody’s darling. Women appreciate her for her strength and talent, men
like her for her sensual charm. Darling is also the name of her first fragrance, a glamorous chypre floriental
that reflects her multiple facets.

The top notes are sweet and sparkling with lychee, passion fruit and freesia. The heart is a delicate floral
bouquet of boronia and lily. The base notes blend woods and vanilla. Perfumer - Thierry Wasser,
Firmenich. A heavy glass bottle ‘with a gracefully rounded base and distinctive cap’. The name ‘darling’
appears in a stylised, handwritten script. The pink and black box is adorned with an holographic effect.

Versace

The exclusive launch is the first in Asia Pacific airports and ahead of the domestic market and follows the
success of last year’s exclusive launch of Versace Bright Crystal with Nuance-Watson at Changi Airport. The
new fragrance for women, called Versace, is described as a luxurious floral, fresh and sparkling fragrance. The
linear bottle is enveloped by elegant Versace signature packaging.

The launch comprises a wide range of promotional spaces and broad visual exposure in Nuance-Watson
stores.

Initial customer response has been favourable, according to the retailer. "Many are finding the scent to be
sensual and easy to wear and the packaging, which is engraved with the iconic Versace medusa emblem, to be
elegant and luxurious," it said.

Oud Sensuel

A seductively scented oil inspired by the Orient. The East has always fascinated Guerlain. With Oud
Sensuel, the brand has created a fragrant oil inspired by the refinement of Persian and Arab cultures. The dense,
woody fragrance, lightly spicy and oriental, was created by two women - Randa Hammami in collabo-
ration with Sylvaine Delacourte. A sensual note for men and why not for women too? Use it alone or as
a base for extending the carnal accents of your favorite fragrance. Suggested price: € 270 for 2/3 fl. oz.

An opening of neroli spiced with cardamom. The heart stars agarwood garbed in geranium and iris. The
woody accord extends to the trail of Virginia cedar and tonka bean. A non-refillable bottle, sheathed in a go-
anywhere cloth pouch, with a rubbery look and a ‘gun-metal’ hue.

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Blue Charm

A fairy-tale sensation of springtime freshness. Blue Charm is a blue daydream, a fairy-tale fragrance that
ushers in the spring after winter’s chills. The house of Azzaro’s homage to youth, Blue Charm features cherry
blossom and daphne, which flowers on a Japanese tree that is one of the first to bloom in spring. The fresh,
green-accented sweetness is enlivened with musks and fruity touches.

Blue Charm opens on bergamot and cherry blossom. The floral heart blends daphne blossom with lotus and
lilac. The all-white base blends cedar, musk and amber. Designed by - Karine Dubreuil, Mane. The bot-
tle takes Eau Belle’s curves and garbs them in a soft, shimmering shade of blue. Illustrations Irma. Design -
Federico Restrepo.

F by Ferragamo Pour Homme

Playing on the F word, the new male fragrance is described as "the essence of a Forceful man", "the expres-
sion of a man that Feels love with deep emotions" and is the "extreme Fascination of the Ferragamo man".

Created by French perfumer Olivier Polge from IFF, F by Ferragamo Pour Homme is a rich, ambery,
woody perfume which is said to embody originality and sophistication. Like F by Ferragamo for women, Pour
Homme’s olfactory structure singles out and magnifies each ingredient. The top note is made of two ingredi-
ents - lavender and fruity, crispy apple, while the warm heart features black pepper from Madagascar.
Labdanum is used to release rich ambery undertones and leathery facets, giving the fragrance solar sensuality,
according to Ferragamo Parfums.

The packaging is designed to be sleek and sensual and features a transparent cap underlined by an elegant
leather-like strap extending into a brushed metallic tab etched with the words Pour Homme. Lifting slightly
into an arch, the base of the flacon is contoured to fit into the hand. The F by Ferragamo logo appears in red on
the lower right. For the second time, Ferragamo Parfums has developed a television advertising spot. Art
directed by Tho Van Tran, the visuals are photographed by Azim Haidaryan and the model is Donny Lewis.

Eau d’ Ete Flowr by Kenzo

A kite-like collectible in a whirlwind of colors. Airy, tender, melting into your skin, this alcohol-free eau
version of Flower by Kenzo is perfect for wearing in the sun. For just a season the emblematic poppy turns into
an Oriental kite. Fuchsia triangle, ribbons of red, swirls of orange a highly colorful eau in a limited edition.

A floral composition to which citrus brings a sparkling harmony. Bulgarian rose blooms at the heart of a
transparent floral accord. In the trail, musks blend with the sweetness of vanilla. The slender bottle is adorned
with a stylized poppy calling to mind a colorful kite.

Beautiful Love

A new interpretation of the Estee Lauder’s classic Beautiful floral fragrance. Designed to evoke the inten-

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sity and exhilaration of devoted love, Beautiful Love is said to capture the emotional depth of shared love.

While Beautiful Love is inspired by the heady florals in the original Beautiful, it is infused with a rich, vel-
vety, deeper tonality, juxtaposed with a modern clarity, the company said. Beautiful Love uses less intense
green notes and has a greater emphasis on the classic's white floral elements, though in a more understated way.
As a result, the dry down is creamier and more sensuous.

Courvoisier L’edition Imperiale

"The L'edition Imperiale range, having been three years in development, is poised to carve a new area of
luxury offerings in the men's fragrance category. “The great deal of artistry and craftsmanship which has gone
in to the development of Courvoisier L’edition Imperiale is only part of the story, it is in fact the prestige fra-
grance crafted with some of the finest natural rare, raw materials that delivers on Courvoisier's first move into
the fine fragrance arena." “The unique luxury qualities associated with Courvoisier translate flawlessly into the
upscale fragrance arena, reinforcing its image as a desirable and opulent brand.”

Courvoisier L’edition Imperiale targets 25-35 year old males who are ambitious, determined and want to
succeed, according to Plawsky. Courvoisier L’edition Imperiale is a fragrance inspired by the fashion and
wealth of the Imperial Court of Napoleon, and developed using fine, natural raw materials.

Top notes are cardamom, mandarin, tagette and coriander. Mid notes include atlas cedarwood, smoked tea,
royal calla lily and violet, while the dry down contains vetiver, fir balsam, leather and warm amber.

The cap and shoulder of the bottle is made using zamac, a high-end moulded metal, while the rectangular-
shaped glass bottle has a slight belly on profile and is grooved to add the essence of hand-cut crystal. The outer
packaging is described as simple yet rich. The global launch will be supported with advertising, in-store pro-
motions and trade show presence.

Reverie au Jardin

A classical fragrance, twinkling like a star, caresses your journey, through green lands. Rêverie au Jardin
is a delicate, sophisticated and sensuous ode to lavender. ‘I love lavender, says Andy Tauer, ‘in all its
facets ranging from herbaceous, spicy green notes to sweet, clean flowers and wood, vibrant chords. I wanted
to create a fragrance that captures this complexity and transform it into a perfume that melts into the skin, and
makes me dream of green lands and twinkling stars’.

The fragrance opens with very green and fresh lavender, galbanum, fir balm, bergamot and Bulgarian rose
absolute. The musky heart note is made of frankincense, ambrette seeds and orris. The drydown unveils a soft
and airy wood accord (vetiver, tonka bean, oakmoss) with hints of vanilla, ambergris, sandalwood and cedar
wood. The pared down bottle is adorned with a picture of a moving body dressed with a pair of blue jeans and
a white t-shirt.

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Kouros Tatoo Collector

A woody aquatic scent of energy and of muscles warmed in the sun. An energizing collectible with sea-
and-sun accents inspired by ‘the sun of Ancient Greece, of its gods and its isles’. The bottle is garbed in a geo-
metric pattern inspired by Greek architecture. The pattern also comes in a washable tattoo for your skin.

An opening of bergamot and other dazzling citrus fruits. A marine (calone) heart softened with jasmine. A
trail of cedar-wood interwoven with frankincense and musks. A sea-blue bottle garbed in a geometrical pat-
tern.

Jean Paul Gaultier Classique

Beauté Prestige International is to update its Jean Paul Gaultier fragrance portfolio with two new limited-
edition summer scents - one masculine; one feminine. The juice features top notes of rose, orange blossom,
clementine and Sicilian lemon zest, building to a floral heart of jasmine, ylang-ylang, lily of the valley and
white iris. The base is a blend of vanilla, musk and amber.

The iconic, body-shaped bottle has been clothed in a vibrant, multicoloured “dress”, directly inspired by the
designer’s ready-to-wear collection.

Le Male Cologne Tonique

Gaultier’s Le Male Cologne Tonique is described as an invigorating, summery interpretation of the original
fragrance, redolent with notes of mint, ginseng and ginger water.

The scents one masculine, one feminine are described as fresh, green, leafy fragrances. Both the bottle and
the box are decorated with green leaves and stems, designed to evoke a natural paradise.

First Eau d’Ete

A coral collectible, light-hearted as a ray of sunshine. Freshness and lightness, inspired by the sea. First is
right on time for summer with a limited-edition fresh eau that revisits the original in a symphony of flowers and
woods refreshed with aldehydes and cassis. The inspiration for this collector’s item is coral, a living material
that jewelers Van Cleef & Arpels like to work with in their Art Deco-themed collections.

A woodsy-aldehyde melody with sparkling accents of cassis leaf over a floral heart of lily and peony. The
warm, woodsy trail blends amber and white cedar. Designed by - Evelyne Boulanger, Symrise. A coral-
toned bottle. The package reveals a coral-branch motif in silhouette.

Amor Sunshine pour Homme

A summer cocktail to cool off with pleasure. Amor pour Homme Sunshine is a limited edition in an aquat-
ic-blue bottle ‘that surfs on the waves of strong sensations’. Composed like a cocktail, the fragrance flashes

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warm and cold with wood and spices, and is brightened with slices of citrus and icy musks.

An opening of mandarin orange, iced tea, basil, pink pepper and frosted grapefruit. In the heart, nutmeg
and cardamom are softened with Centifolia rose petals. The base note blends vetiver, rosewood and icy musks.
An aquatic-blue bottle in a green, blue and metallic-gray package

Liberté

Supermodel Gisele Bundchen is the face of the new Cacharel women's fragrance, Liberté. The fragrance,
developed by L'Oréal Produits de Luxe International, is described as a new orange chypre and is inspired by
the small French cake, the Chamonix, whose zesty bitter orange sensation is followed by a delicate honey
flavour smattered with spices.

The floral bouquet is dominated by the frangipani flower, while patchouli is also included in the heart.

Mediterranean

A fragrance inspired by the joy of living of daily life in Capri & Sardinia. Mediterranean by Elizabeth
Arden is a modern fragrance where sensual florals combine with creamy woods to reflect the whispering waters
and rich textures of the Mediterranean. When new names have to be invented for fragrances, ‘Mediterranean’
represents a place of exceptional beauty, where every woman feels beautiful. According to Catherine Zeta-
Jones, Mediterranean ‘is a captivating fragrance one to wear when you're not feeling shy.’

The scent opens with a blend of sweet peach nectar sorbet, Sicilian mandarin and damask plum. The floral
heart melts wisteria, star magnolia and Madagascar orchid. The drydown mixes sandalwood, blonde woods,
fluid skin musk and a whisper of golden amber. Perfumer - Claude Dir, Quest. A feminine oval of cerulean
blue weighted glass with a sophisticated hammered silver cap. The holographic blue carton is adorned with
hammered silver detail.

Splash - Orange

Like sniffing a breeze in a fragrance grove of citrus. Energizing, orange, luminous: Orange is part of cou-
turier Marc Jacobs’ third Splash series. Made for both men and women, the fragrance evokes ‘the shimmer of
leaves seen through other green leaves in the sun the air filled with an explosion of citrus scents’.

An energizing fragrance that ‘shines with a sensual glow. The orange and other citrus fruit are adorned with
notes of tamarind, mint, moss and woods. Designers - Patricia Choux & Maurice Roucel, Symrise. A
bottle with a minimalist silhouette revealing a bright-orange juice. Topped with a black cap, it comes in a gen-
erous 10-ounce size, with a separate spray pump.

Azuree Soleil

Invitation to the mythical shores of azuree with a sunny fragrance and color collection. ‘azurée soleil’, in

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Fragrance’s & Their Stories 223

the Tom Ford Estée Lauder Collection, re-interprets Estée Lauder’s past into a fragrance and color collection,
both modern and timeless. Encased in vintage blue packaging, the 19-piece collection features two distinctive
summer makeup looks soirée and bronzée, as well as intoxicating new forms of the azurée fragrance eau fraiche
skinscent, a pampering all over body spray, and body lotion, a refreshing after sun moisturizer.

The sunny fragrance melts Tahitian gardenia petals, coconut, orange blossom and the warmth of vetiver,
sandalwood and myrrh. A rectangular pared down bottle with an elegant ribbed cap.

DKNY Summer

DKNY is celebrating this Summer's warm weather with a limited-edition fragrance called DKNY Summer,
poised to launch in travel retailing in May 2007. Produced by Aramis and Designer Fragrances, DKNY
Summer is described as a light, juicy, succulent floral, founded on the core elements of the original DKNY
women's fragrance ( introduced in 1999 ) with the addition of ripe red berries.

DKNY Summer contains ripe redcurrants laced with cassis, while mandarin oranges are soaked in chilled
vodka for fruitiness. Red thyme and vine-ripened tomato leaves offer energy. Wet water lilies blend with green
coral orchids at the heart, and the dry down offers a white birch and tulip tree wood fusion.

The bottle is fashioned in a reinterpretation of the original DKNY's iconic skyscraper, featuring berry
shades, graduating from pale pinks to deep violets.

April 30, 2007


Purple Light

Un perfume del placer de vivir y de la sensualidad. Flor de cerezo, lila, madera de almendro. Purplelight
es una fragancia florida-amaderada que combina emoción y felicidad. Tierna y femenina, seducirá a “aquellas
que reúnen en cada instante el placer de vivir y la sensualidad”.

En la cabeza la flor de cerezo se combina con las notas verdes y aciduladas del acorde hoja de bambú. En
el corazón, la lila se mezcla con el jazmín y el tiaré. El fondo amaderado combina madera de almendro y almiz-
cle Perfumistas - Francis Kurkdjian, Takasago. Un frasco malva rosado, rectangular y depurado, graba-
do con 5 bocas esculpidas.

Ferre Rose

A fresh and elegant fragrance devoted to the universe of flowers. Ferre Rose evokes a femininity rich in
elegance and grace. A femininity both sophisticated and sensual, joyous and intense, variously energetic and
calm.

The fragrance blends vibrant fruity notes of pomegranate, peach and watermelon with fresh floral notes of
rose, hyacinth, kuchinashi (a Japanese gardenia) and freesia. Perfumers - Alexandra Jouet & Francis

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Kurkdjian - Takasago. An elegant soft pink bottle with a square golden cap.

Eau de Jatamansi

A belle & amp; bio’ ( “ beautiful & amp; organic” ) eau composed around Himalayan Spikenard. Eau de
Jatamansi is an extension of the organic body-care line Jatamansi. Like the body range, the eau’s bottle flaunts
a pure white hue and a streamlined design. The fragrance, guaranteed Ecocert and Cosmebio, contains 100%
natural ingredients, of which 79.51% are organic. It offers a gentle scent with woody-citrus-aromatic notes that
will please both men and women.

At the heart of the fragrance, Himalayan spikenard wrapped in woody (papyrus, Australian sandalwood)
and floral (rose, ylang-ylang) notes. Overall, there’s a distinct freshness, thanks to grapefruit and bergamot.
Designed by - Karine Vinchon, Robertet. The fragrance comes in Artisan Parfumeur’s 8.4 fl.-oz. bottle.
White and pure, it is illustrated with a ‘spikenard blossom’ motif.

Splash - Cucumber

An aquatic perfume like a big iced water glass. Energizing, green and aquatic, Cucumber is part of fashion
designer’s Marc Jacobs third Splash series. This unisex scent evokes ‘the invigorating sensation of a dive into
the fresh clear waters of a lake on a hot summer’s day.

A refreshing ode to cucumber. Garbed in linden blossom, cactus flower and lotus leaves, the fragrance
evolves towards a trail of blond woods and frosted musks. Designed by Vera Vanore, Robertet.

DKNY Be Delicious

Said to be inspired by a picnic in the park, the pair will be available in travel retailing doors from April
2007.

DKNY Be Delicious Eau de Toilette for Women is a lighter and playful version of the original Be Delicious
Women. The product is available in a 125ml spray. Be Delicious Eau de Cologne for Men is a dubbed a
"sparkling re-interpretation of the original, adding a burst of citrus freshness by way of lemon and succulent
blood orange". The Cologne comes in a 100ml size.

Both fragrances retain their signature crisp green apple notes at the heart.

Reflection Woman

They are designed to celebrate the power of the individual, the company said, and were created to inspire
quiet introspection and a sense of one’s true self and one’s own inner inspiration. As a pair, the two fragrances
are described as united by cool, vibrant florals in their top and heart notes, balanced by the warm, rounded,
woody base notes.

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Reflection Woman edp was created by award-winning perfumer, Maurice Roucel. His creations
have included fragrances for Gucci, Donna Karan, Helmut Lang and Kenzo, as well as Hermès 24 Faubourg,
Rochas Tocade and Guerlain Insolence.

Beauty Comes From Within

A fragrance that evokes the life-giving beauty that exists within us all’. After Love, Light, Peace and Joy
Beauty is the fifth scent in the ‘comes from within collection’. Created by Californian perfumer Sarah
Horowitz-Thran, Beauty conveys ‘both the serene and smoldering facets of a woman’s nature’. Available at
Barneys.

The scent opens with ripe plum and fresh cut grass. The heart mixes creamy gardenia with pink peony,
stargazer lily and a spark of citrus rock rose. The drydown melts white amber, woods, incense and musk. An
elongated rectangular bottle adorned with a sun-like pattern.

Liberte

Freedom is in the air. From the very beginning, Cacharel contributed to women’s liberation by breaking
away from established codes and freeing women from tight-laced conventions. With their new perfume, ‘lib-
erté’, Cacharel continues to offer women ‘a breath of liberty in a world of rules’. The ‘liberté’ woman is incar-
nated by model Gisele Bündchen ‘hair loose, blowing in the wind, barely made-up’ revisiting ‘the bohemian
chic spirit of the 70s in a landscape conducive to dreams and escapism.’

The fragrance revisits the chypre accord ‘around a purified patchouli and an effervescent, gourmand
orange’. The heart evokes a ‘barely honeyed orange marmalade spread over a light, airy cake’. In closing, the
trail unveils a woodsy scent of patchouli and vetiver warmed up with the oriental notes of vanilla. Designed
by: Domitille Bertier and Olivier Polge, IFF. A slender bottle shading from ‘sensual amber to dazzling
orange’. The orange package proposes an elegant flap sealed in front. The round, joyful lettering evokes the
70s.

L’Eau D’Issey pour Homme

Tranquilly daydreaming in a garden resplendent in the sun. A green and ecstatic melody, a sun-drenched
citrus escapade through Nature. The 2007 summer collectible of Eau d’Issey pour Homme evokes a ‘bed of
green leaves’ dressed with spices and musks ‘roaming confidently and calmly through the composition, like sap
through the veins of a leaf’.

A crushed-leaf and petitgrain lemon-tree opening introduces the spicy heart: nutmeg, coriander and cinna-
mon, shaded with herbaceous notes of rosemary. A gentle trail of musks warmed with saffron. A refreshing
caress of crushed leaves, cassis and lily-of-the-valley, softened with rose water, neroli and patina-ed wood
notes. Eau d’Issey’s conical bottle is garbed in a green leaf-and-stem pattern, echoing the energizingly green
spray stem visible inside the bottle. The Eau d’Issey pour Homme prism bottle is edged in an energizing green

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hue, echoing the green “anise stem” spray tube inside the bottle.

Very Sexy Now

Sexy, steam, irresistible, Victoria’s Secret unveils Very Sexy Now. Very Sexy Now is a limited edition fra-
grance that concentrates ‘the essence of what’s hot right now’. The inspiration of the scent -red lips, animal
prints, bronzed skin, mini-mini skirt, diamonds with anything, and acting on impulse. The result is a sensuous
floral fruity fragrance to discover in eau de parfum or sheer sexy mist.

The fragrance opens with frozen lychee and juicy mandarin. The heart notes mix freesia, rose and peony.
The drydown melts vanilla, sandalwood, velvet mush and a gourmand note of pink marshmallow. A gleaming
metallic, collectible bottle.

Boudoir Sin Garden

Hide and seek in an English country garden. Inspired by Boudoir, Sin Garden is an invitation to hide and
seek in an English country garden. A bright spring day, the air is limpid, the lawns are lush. Birdsong on the
breeze and the scent of trees in blossom. The world feels fresh. Fresh for temptation, fresh for love.

The top note reveals delicate freesia, spiced with pink pepper and aldehydes for its retro aristocratic air. In
the heart, violet melts with powdery heliotrope and orris. The drydown is a sensuous combination of amber,
sandalwood, oak moss and musk. Perfumer - Marie Salamagne, Firmenich. The shapes of the bottle
remind those of ‘Boudoir’. The fragrance is soft green.

Reflection Man

Reflection Man edt was created by Lucas Sieuzac, a renowned young perfumer who has achieved great suc-
cess with fragrances for Givenchy, Emporio Armani, Mavive and Biotherm. Sieuzac is renowned for his sophis-
ticated fusions of traditional and hi-tech materials.

Amouage was founded by the Omani Royal family to perpetuate the millennia-old tradition of Arabian per-
fumery. The distinctive bottles were originally created for Amouage by UK luxury goods house Asprey of
London. The women’s bottle was inspired by the dome of the Ruwi Mosque in Muscat, while the men’s is fash-
ioned after the Khanjar, the ceremonial dagger worn by Omani men.

Amouage fragrances are traditionally offered by the Sultan and other members of the Omani Royal family
to heads of state during official international visits. High-profile fans include Kate Moss, Kimora Simmons,
Pierce Brosnan and Benjamin Bratt.

Set Sail St. Barts for Women

Sail away to a lush, exotic destination. ‘Cool crisp sea spray invigorates your soul. Vibrant tropical florals
entice your spirit’. Tommy Bahama invites women to ‘Set Sail St. Barts’, a sophisticated, playful destination

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Fragrance’s & Their Stories 227

in a limited edition fragrance. In addition to the eau de parfum, the shimmering body lotion cocoons the skin
with tropical oils of kukui nut and jojoba.

The scent blends Caribbean floral notes with lime and frosty tequila sorbet. The dry down melts white sand,
musk and guaiac wood. A frosted white glass bottle with a blue glass orb covered in ivory cotton fish netting.

Attitude

The fragrance is described as oriental, woody and sensual. The top note is Sicilian lemon and coffee
absolute, while the heart is based on Ceylon cardamom, lavender, China cedar and Indonesian patchouli.

The lacquered bottle has an Art Deco-inspired design sculpted in black onyx. The black colour is said to
exude strength and sensuality and it is designed to be striking, compact and solid.

Clinique Happy

A lighter, more refreshing version of the original scent.

The blend of ingredients, designed to "revitalise and stimulate", includes white flowers, West Indian man-
darin, golden magnolia and ruby red grapefruit.

Eau de Citrus

A sparkling, citrus unisex and delightfully retro eau. Alliance of Key lime, grapefruit, tea and gaiac wood,
Eau de Citrus is part of the house of Molinard’s ‘La fraîcheur’ (“Frenshness”) collection of extra-sparkling fra-
grances for the home. For spring 2007, the brand’s fragrances flaunt a new, ‘delightfully retro look, as an hom-
age to Art Deco, the golden era of classic perfume’.

A fresh, citrus opening pairs Key lime with grapefruit and other sparkling citrus fruits. A petit-grain heart
softened with white flowers. A musky trail composed around a tea, musk and gaiac-wood accord. The retro,
Art Deco bottle features spare, clean lines and round, “whiskered” shoulders, like bottles from the 20’s. Garbed
with a sparkling green label, it is topped with a ‘diamond-facetted’ cap, inspired by a vintage creation Baccarat
once designed for Molinard.

Eclat d’Arpege Summer

A floral, colorful, glamorous, collectible ode to summer. Summer pleasure, glamour and color bottled:
Eclat d’Arpège Summer is a cheerful fragrance with the mouthwatering aromas of fruit, flowers, musks and pra-
line. Waves of scent captured in a bubble-shaped bottle adorned with a detachable spray of colorful ribbons.

A fruity opening of litchi, Calabrian lemon, pink grapefruit and starfruit. A heart of rose, jasmine and vio-
let. A trail of musk, cedar, vanilla and praline. Presented in a transparent plexiglass package, the bubble bottle
is garbed with a pattern of candy-colored ribbons, echoing the actual ribbons attached to the bottle.

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Tommy Girl Summer

A summer scent infused with the personality of Cape Cod. Weathered shingled houses, undulating sand
dunes, the crash of rolling blue Atlantic waves... Tommy girl summer portrays the magic of summer in Cape
Cod. It’s a fresh interpretation of the original Tommy girl fragrance, highlighting the summery, sunny, seaside
elements. A bouquet with beach roses, Nantucket cranberry and indigenous Cape Cod wildflowers.

The fragrance opens with Nantucket rhubarb and lemon-lime. The floral heart mixes beach roses, magno-
lia and indigenous Cape Cod wildflowers. The dry-down blends cedarwood and solar notes. The bottle is
adorned with a drawing of ‘a weathered boardwalk bordered by glowing red beach roses with the blue ocean
and sky in the horizon’.

Incanto Shine

Sheer happiness. Like findind paradise, Incanto Shine seduces the senses and sends you to a radiant desti-
nation. Incanto Shine is a fruity floral fragrance, colourful and glowing.

The scent opens with bergamot and exotic notes of pineapple and passion fruit. The heart blends freesia,
peony and vineyard peach. The dry down melts cedarwood and musks. The bottle and the packaging are
adorned with a rainbow, flowers and a dragonfly.

Kiton Black

Kiton Black is said to reflect the design mastery of Kiton's founder, Ciro Paone, and invokes the same high
standards that characterise his fine tailoring. Kiton is famous for designing elegant, handmade suits.

The juice contains violet, cyclamen, cardamom and cedarwood, with base notes of vetiver, amber, leather,
tonka bean and top notes of elegant Italian bergamot, lemon and red berries combined with a touch of violet.

The bottle is described as powerful and elegant. Clear oval panels in the front and back are framed by a
glossy, opaque edge and accented with the Kiton Black logo and glossy black cap. It is said to fit in the hand
beautifully, representing the handcrafted quality of the brand.

Set Sail St. Barts for Men

Sail away to a lush, exotic destination. ‘Warm tenacious woods and pure white sand ease your mind; frosty
tequila chills after a hot day at the beach’. Tommy Bahama invites men to ‘Set Sail St. Barts’, a sophisticated,
playful destination in a limited edition fragrance. In addition to the cologne spray, the soap-on-a-rope contin-
ues the nautical theme as it moisturizes with mango seed butter and papaya extract.

An aromatic citrus fragrance with a splash of tequila, a twist of guava nectar, fresh crushed green notes,
palm wood and volcanic musk. A deep blue bottle with a sailor’s knot in natural rope.

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Fragrance’s & Their Stories 229

ckIN2U

Packaged in a glass bottle covered in iPod-style white plastic, ck IN2U is dubbed "the first technosexual
fragrance". It is also said to be the first fragrance to include text messaging in the name. While citrus is the
DNA of the ck brand, the new ck IN2U girls' line is part of the fresh floriental olfactive family with gourmand
notes. The fresh, woody oriental boys' line is described as musky, warm and sexy.

Renowned fragrance creator Ann Gottlieb had a singularly clear vision for the new fragrance ck IN2U
when she and her colleagues at Ann Gottlieb Associates Inc began working on the project. Sexuality was key.
"We didn't want the traditional, fruity apples and passion fruit. It had to be playful but sexy. It must have sex-
uality," she told journalists, at a New York media gathering. "Our cues were the colour white and the bottle
shape. It had to be easy and splashy serious but not so serious. It's a his and hers brand together. Both fra-
grances have a distinct point of view."

"We have minimal time to sing to the customer [in travel retail]," she explained. "It's an environment where
the colour of the bottles are all contrasting and it has to be visually arresting. It's a challenge. You have to give
the fragrance a lot of pitch but it shouldn't smell too cheap and loud. It also has to be commercial." Turning to
consumer preferences, Gottlieb noted the different approaches to fragrance taken by consumers in Europe and
the US. "In Europe it is all about the fragrance first. They are discriminating and have confidence in their abil-
ity to choose a fragrance.

"In the US it's about a strong image and then the fragrance. American consumers need the context." On
fragrance trends, Gottlieb said the gourmand olfactive family spawned by the launch of Thierry Mugler's Angel
was "still going on but taking a different turn in 2007", adding that dark gourmand was the trend for women's
fragrances. Easy to wear, splashy fragrances are popular, according to Gottlieb, as are sheer and dark. "It's a
polarised market now," she stated.

The print and TV advertising visuals star American movie actor Kevin Zegers and model-of-the-moment
Freja who are pictured enjoying a spontaneous moment together in an abandoned warehouse covered with graf-
fiti on the walls.

Lather

The feeling of soapy lather just rinsed from your skin. Lather by Clean is like clean, pure, soapy lather just
rinsed from your skin. A fragrance for a man or a woman, Lather is launched with Warm Cotton, another ‘fresh
from the shower’ scented experience.

The ‘perfect in-the-shower moment captured with balanced notes of lemon, orange and delicate florals, plus
a hint of woods and musk’. The Clean signature bottle in a transparent white coloured glass.

Summer of Love

A floral jasmin scent to lift your spirits and put you in the mood for love. Rock Star, Woodstock,

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Psychedelic, Fody Lady. Californian brand Rich Hippie proposes a large range of fragrances that go off the
beaten path. The brand creates fragrances with organic essential oils and alcohol made from organically grown
grapes from California. So of course, there’s a price for these rare scents - 125 to 535 $ the 0.5 oz perfume.
Launched in april, Summer of Love is the latest scent. A light and seductive perfume with jasmine, ylang ylang,
orange blossom and vanilla. The name is a wink to the summer of 1967. Aka ‘the Summer of Love’, it ‘saw
thousands of bohemian types flocking to the Haight-Ashbury district of San Francisco and mingle with office
workers, holiday makers and people who were curious to participate in the budding hippie movement’.

To ‘add a touch of romance to your summer’, Rich Hippie proposes a scent made with organic oils of Indian
jasmine, Madagscan ylang ylang, African vanilla bean, Moroccan rose, litsea cubeba and orange blossom. A
pared down lab-like bottle.

Warm Cotton

The feeling of a fluffy, warm towel. Warm Cotton by Clean is like a fluffy, warm towel just pulled from
the dryer or slipping into your favorite t-shirt line-dried in the summer sun. A fragrance for a woman or a man,
Warm Cotton is launched with Lather, another ‘fresh from the shower’ scented experience.

A fresh, comforting, just-laundered scent with citrus, lilac and jasmine over a subtle blend of musk and
amber. The Clean signature bottle in a clear blue coloured glass.

March 30, 2007


Sheer Stella

A fresh rose collectible with an elegant, retro charm. Sheer Stella is a collector’s edition garbed in stems,
leaves and petals. The plum hue bestows a delightfully retro charm, and the silvery pattern evokes the patina of
age. Alliance of English rose, frosted lemon and amber, the fragrance was made ‘in its creator’s image: at once
sexy and refined’.

Rose petals star in both the opening and the heart - Bulgarian rose, rose essence and the English Céleste
rose. A touch of lemon and apple for freshness, amber for sensuality. A collectible fragrance in its plum-and-
silver patterned package.

Hypnôse Homme

Charisma, sincerity, seduction and mystery. After Hypnôse, which was launched in 2005, Lancôme reveals
its masculine alter ego, Hypnôse Homme. To represent the fragrance’s image, Lancôme chose the British actor
Clive Owen, filmed by director Wong Kar Wai. Intended as a scent of contrasts, halfway between a ferny-aro-
matic and an oriental, Hypnôse Homme is presented as a fresh and ambry lavender scent.

A fresh, lightly green oriental and spicy opening. An aromatic heart dominated by Provençal lavender
essence, with green, spicy and almondy facets. An ambry-musky-woody trail built around

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Fragrance’s & Their Stories 231

Indonesian patchouli. Designed by - Maurice Roucel, Symrise. A spiraling bottle pairing strong lines and
opulent volumes. Amethyst blue in the women’s version feminine, the men’s version unveils a half-amber half-
gold hue.

Coach

The frst floral fragrance from fine accessories and luggage company Coach. The first fragrance from Coach
is classically inspired. Created around genet flower, amber and woods, Coach is a fragrance ‘that is fresh, chic,
sophisticated and perfect for women of all ages’ says Reed Krakoff, Coach president and executive creative
director.

An elegant blend of soft florals (genet, jasmine, mimosa) combined with amber, vanilla and woody notes.
A rectangular pared down bottle adorned with C monograms.

Summer Peonies

Described as a new, light edt, Summer Peonies is launched globally from May 2007 and from June in duty
free shops.

The new olfactive interpretation of Dior Addict 2 contains dominant floral notes of peony, "the symbol of
prosperity, beauty and love", according to Dior.

Chypre d’Orient

An elegant, delicately oriental chypre scent. Alliance of patchouli, oak moss, sweet flowers and amber,
Chypre d'Orient is part of the house of Molinard’s ‘La fraîcheur’ (“Frenshness”) collection of extra-sparkling
fragrances for the home. For spring 2007, the brand’s fragrances flaunt a new, ‘delightfully retro look, as an
homage to Art Deco, the golden era of classic perfume’.

A floral cologne opening with notes of citrus and neroli. A heart of white flowers and rose. A chypre trail
composed around oak moss and patchouli, shaded with amber and musk. The retro, Art Deco bottle features
spare, clean lines and round, “whiskered” shoulders, like bottles from the 20’s. Garbed with a bronze label, it
is topped with a ‘diamond-facetted’ cap, inspired by a vintage creation Baccarat once designed for Molinard.

Un Printemps a Paris

A luminous, romantic floral bouquet that sings the praises of the first days of spring. Un printemps à Paris
is a perfume that catches the unique ambience in the French capital in spring. A blend of romanticism, joie de
vivre and a certain magic in the air that the French-Canadian chanteuse Celine Dion particularly appreciates.
The fragrance is a bouquet of white flowers shaded with pink lily-of-the-valley, mandarin orange and red cur-
rant.

A sparkling mandarin orange and berry (red currant and cassis) opening. A heart of white flowers garbed

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in pink lily-of-the-valley and osmanthus. A gentle trail of woods, musks and vanilla. Designed by Richard
Herpin, Firmenich. A transparent bottle adorned with frosted leaves and topped with a pink-metal cap. The
package, shading from pink to green, features the Eiffel Tower in the background.

J’Adore Eau de Toilette

Also new is an edt for J'Adore, available from April 2007 worldwide and from May in duty free shops,
Nordic countries, the UK, Turkey, Japan, Mid Pacific and Dubai. The floral, fruity, fresh fragrance is a solar
interpretation of the J'Adore edp containing essence of ylang-ylang of the Comoros, essence of Turkish rose and
Quetsch plum notes.

Cerruti pour Homme

A masculine fougere cross between Italian elegance, and French seduction. Cerruti pour Homme is a chic,
contemporary men’s scent ‘a cross between Italian elegance and French seduction’. A fragrance in the image
of Cerruti, ‘a house with a timeless spirit that brings style to men with natural charisma’. Model Julien Hedquist
is the face of Cerruti pour Homme.

A fluid, aromatic and woody fern scent with notes of citrus, ‘dew on fresh leaves’, basil and coriander over
a base of gaiac wood and cedar. Designed by - Michel Girard and Gilles Romey, Quest. The blue-and-
silver bottle, signed by Thierry de Baschmakoff, is garbed with a metal plaque and a cylindrical, ring-shaped
cap.

Perfect Kiss

An electrifying and flirtatious fragrance in the ‘Perfect Perfumes’ collection. After successes such as
Perfect Veil, Perfect Bliss and Perfect Gardenia, Sarah Horowitz-Thran, the perfumer and founder of
Creative Scentualization, unveils ‘Perfect Kiss’. A deliciously exhilarating tribute to romantic love, with
night blooming jasmine, dark chocolate and amber. A fragrance that dangerously leaves one smelling positively
edible.

The floral notes of night blooming jasmine and honeysuckle rest upon a base note accord of creamy san-
dalwood, warm amber and sensuous dark chocolate. A classic rectangular shaped bottle the signature of the
‘Perfect Perfumes’ collection.

Miss Dior Chérie Eau de Toilette

Miss Dior Chérie edt is described as an "airy and delicate" version of the edp signature line. It hits the
shelves from April in Asia Pacific and the Americas and then in Europe, Africa and the Middle East.

The bottle of the chypre-floral fragrance reflects its relation to Miss Dior, the French house’s legendary fra-
grance, but it is slender and taller with the houndstooth signature engraved on the back. A transparent dagger
knot adds a crystalline touch, said to echo the fragrance’s new, fresh quality.

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Fragrance’s & Their Stories 233

Hesperides

A full-bodied bouquet of citrus notes. Fresh presents Hesperides, a scent like a bouquet of citrus.
According to Lev Glazman, CEO of Fresh Inc. ‘Most citrus scents evaporate quickly’. So he decided to create
‘a citrus perfume that is bolder, richer, and long lasting’. In order to do it, he blended grapefruit, lemon, berg-
amot and orange with notes of lotus flower, rhubarb, jasmine, peach and musk.

The scent opens with Italian Lemon, grapefruit and orange. The heart blends bergamot with floral notes of
lotus and transparent jasmine. The drydown mingles rhubarb, peach and musk. A cylinder-shaped bottle
adorned with a white tag.

Farenheit 32

A frosty, white and masculine floral-oriental. Fahrenheit 32’s name comes from the temperature at which
water freezes, of course. Hedi Slimane, Dior Homme’s artistic director, revisits Fahrenheit, Dior’s classic
woody-floral, created in 1988. The original red bottle has now turned frosty white, and the fragrance reveals
an oriental-orange-blossom accord, at once crystalline, spicy and woody.

The scent spotlights three notes: soft and spicy orange blossom; sweet, lush vanilla, and woody yet not
earthy vetiver, a masculine balance with floral and vanilla notes. The fragrance radiates a certain freshness,
thanks to aldehydes and a salicylated solar note. A fragrance from the imagination of François Demachy,
director of olfactory development for LVMH. You’ll recognize Fahrenheit’s curves in crystalline shades
of white. The package is metallic gray.

DKNY Summer

Pure city sunshine in a bottle. DKNY Summer is a floral medley of summer delights. A succulent floral
brightened with ripe red berries, tomato leaves, chilled vodka and sunny yellow daffodils. This limited edition
fragrance reinterprets the original DKNY women's fragrance, created by Donna Karan in 1999. Like the orig-
inal bottle, the elongated bottle of DKNY Summer evokes a NYC skyscraper.

The scent opens with mouth-watering ripe red berries, citrus and vodka. The floral heart mingles waterlily
and coral orchid. The woody dry down melts birch and tulip tree wood. ‘Fashioned in a reinterpretation of the
original DKNY’s iconic skyscraper, DKNY Summer features a fruit cocktail of berry shades, graduating from
the palest of pinks to the deepest of violets.’

Flirtatious

A tempting colourful floral fragrance. Make-up company Flirt proposes Flirtatious. A tantalizing fruity flo-
ral fragrance in a bottle adorned with red, pink and coral glamorous lips. Flirtatious is available at Kohls stores.

An intoxicating blend of exotic wild berry, enchanting honeysuckle and creamy vanilla. A rectangular bot-
tle adorned with colourful lips.

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Fahrenheit 32

This new Eau de Toilette line extension to the Fahrenheit men's fragrance franchise is said to evoke the
international symbol of 0° Celsius with its icy white and light blue bottle.

The fresh, oriental edt is built on the orange blossom flower, as well as vetiver and vanilla.

Fureur d’argumes

An effervescent, colorful eau. Esteban’s Fureur d’agrumes (“Citrus Fury”) is a sparkling, unisex eau in the
Collection Couleurs, a colorful range of eau de toilettes in the continuation of the Collection Matières. The fra-
grance, blending grapefruit, vetiver, anise notes and iris, evokes ‘a torrent of intense emotions.

An opening of effervescent citrus with a twist of anise-like tarragon. The heart reveals a floral-powdery
violet-iris duo. The trail blends woody notes of vetiver and patchouli. The square, elegant bottle seems to shel-
ter a bubble suspended in its heart. The cap, like the package, flaunts a golden-yellow hue.

Island Michael Kors Hawaii

Island Michael Kors Hawaii is the third in the Island Destination range of fragrances and expands on the
vision originally set out by the American fashion designer when the collection launched in 2005.

Inspiration for the range comes from Kors’ own passion for exotic travel and the jet-set lifestyle. Each fra-
grance aims to capture the spirit of the individual destination and transport the wearer.

Michael Kors explained the motivation behind the latest addition to his collection “When you step off the
plane the first thing you notice is the utterly indulgent, sexy humid floral quality permeating the air it overtakes
you immediately. I wanted this fragrance to embody Hawaii in its purest form it is such an iconic tropical des-
tination it’s time it was captured in an iconic fragrance”.

Island Michael Kors Hawaii is a citrusy fusion of clementine, orange and neroli with accents of pineapple,
accentuated by the floral tones of jasmine sambac, orange flower and Hawaiian ginger lily. The jet-set style
aspect is amplified by white amber, creamy sandalwood and flowing balsamic notes reminiscent of warm,
tanned skin, the company added.

Davidoff Cool Water Wave

The fragrance is said to celebrate the different facets of modern femininity, namely innate seduction, confi-
dence and poise. The juice opens on fruity top notes of watermelon, mango, passion fruit and guava. The flo-
ral heart is a blend of freesia, peony and pink peppercorns. The base mixes woods, musk and amber.

The fragrance flacon is a “water drop” shape, in shades of graduated blue. The bottle is topped with a sil-
ver band and an ocean-blue cap. The outer carton coloured white, blue and turquoise is designed to evoke the

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Fragrance’s & Their Stories 235

breeze-ruffled surface of the sea.

The fragrance face is Brazilian model Fernanda Tavares. The print visual, in which she is featured rising
up drenched from the sea, was shot by Phil Poynter.

Cerruti 1881 Lumières d’Eté

The limited edition will be available as a 100ml edt spray only. It is being positioned as the olfactory embod-
iment of the changing moods of a summer day. The juice is a fruity-floral chypre with solar accents. Created
by Givaudan’s Natalie Gracia Cetto, its key ingredients include bergamot, mandarin, peach, peony and
patchouli.

The flacon is an updated version of the original Cerruti 1881 for women bottle, with faceted pastel shades
and an arched cap.

Quizas, Quizas, Quizas

A fragrance inspired by a famous cha-cha-cha song. Loewe presents Quizás, Quizás, Quizás, a fragrance
inspired by the famous cha-cha-cha song ‘Quizás, Quizás, Quizás’ created by Cuban singer Oswaldo Farrés in
1947. Like the song, the fragrance evokes the game of seduction of a fascinating, confident and attractive
woman.

The fragrance opens with Italian cassis and lemon. The floral hearts blends Sambac jasmine, rose absolute
and tuberose. The dry down mixes amber, vanilla, lavender honey and woods. An elegant curved bottle
enveloped with a ribbon without beginning nor end.

ck One Summer

It is described as a juicy, mouth-watering fragrance that perfectly captures the vibrancy of summer.

The citrus-woody juice opens on notes of grapefruit, orange pulp, mandarin, watermelon and watermint,
leading to a heart of orange flower, ginger and marigold. The dry down is a mix of woods, vanilla, vetiver and
orris.

Sweet Desire

A feminine oriental frgrance that embodies the sweet, indulgent moments in life. Sweet Desire by Realities
is a sensual floral oriental fragrance with night blooming jasmine, lychee, mimosa and honeyed amber. It revis-
its memories of a passionate encounter and evokes sweet, cherished moments in life.

The fragrance opens with black currant and lychee. The heart mingles mimosa, night blooming jasmine,
orange blossom and rose. The fragrance dries down with honeyed amber, woods and sheer vanilla. A soft pink
bottle adorned with floral patterns.

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Frank Los Angeles

Frank is a small, artisanal fragrance house that specializes in scents that will appeal to modern men. They
even keep their packaging as streamlined and minimal as possible, although they maintain a traditional feel to
maintain a look of masculinity instead of going for an ultra-modern look. The Los Angeles Fragrance is sexy
and carries an air of comfort.

This charismatic fragrance for men is a sparkling blend of citrus, warm spice, and sensuous woods with a
twist of unusual elements such as ginger root, green tea, peppery fresh angelica seed, and apple-like tagette.
Unexpected this sensual scent contains a mellow warmth that is instantly appealing and comfortable.

Notes - Grapefruit, Lemon, Cassis, Tagette, Angelica Seed, Ginger Root, Clove, Cardamom, Peppermint,
Green Tea, Ylang Ylang, Galbanum, Sandalwood.

Lavanila

Lavanila is a fragrance line with the unusual claim of being a healthy fragrance. The products are made
with essential oils, natural botanicals and have "super antioxidant technology" that is supposed to help your skin
stay young and rejuvenated, unlike the alcohols in other perfumes. The line has three fragrances: Vanilla,
Vanilla Blossom and Vanilla Grapefruit.

Sweet Desire by Realities

A feminine floral fragrance that embodies the sweet indulgent moments in life.

Sweet Desire by Realities is a sensual floral oriental fragrance with night blooming jasmine, lychee, mimosa
and honeyed amber. It revisits memories of a passionate encounter and evokes sweet, cherished moments in
life.

The fragrance opens with black currant and lychee. The heart mingles mimosa, night blooming jasmine,
orange blossom and rose. The fragrance dries down with honeyed amber, woods and sheer vanilla. A soft pink
bottle adorned with floral patterns.

Folie de Figue

A sweet floral siesta under the blue-green leaves of a centenarian fig tree. Folie de figue by Esteban is an
intense and bewitching eau in the Collection Couleurs, a colorful range of eau de toilettes in the continuation
of the Collection Matières. The fragrance, blending both fruit and tree, is presented like a ‘sweet folly in a
world of fig trees’.

Fruit, leaf and bark are interwoven in this fragrant ode to fig, tempered by fresh and aromatic notes. The
square, elegant bottle seems to shelter a bubble suspended in its heart. The cap, like the package, flaunts a
turquoise-blue hue.

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Fragrance’s & Their Stories 237

Mustang Men

Autoblog shot us an e-mail about this fragrant little story, and frankly, we're surprised this product didn't
come around earlier. Estee Lauder's Aramis division has created a fragrance that mustang owners will no doubt
want to keep in their glove boxes Mustang, the new fragrance for men, set to launch in July.

The Ford Mustang joins the ranks of brands teaming with the fragrance designer for cross-promotion pur-
poses, including Donna Karan, Tommy Hilfiger and Coach. Their marketing folks no doubt had a meeting as
well, because the fragrance is described as "bold, daring and legendary," words Ford's marketing people also
associate with the vehicle.

The bold scents are lavender, ginger and lemon, while the daring is pipe tobacco and cedarwood. Legendary,
represented by amber, fir balsam and patchouli, finishes off the scent. Eternity Summer, described as bright,
fresh and serene, is a fruity floral. Key ingredients include Japanese pear martini, hydroponic gardenia, blue
hyacinth and heliotrope.

Both the flacon and the outer packaging have been revamped for summer with an image of the perfect sum-
mer sky. Eternity for Men Summer opens on an ocean air accord, leading to a heart of muguet, galbanum and
star anise. The base is a blend of amber, wood and patchouli.

Paris Jardins Romantiques

As its name suggests, this sixth spring edition has a garden theme. The fresh floral juice features notes of
mandarin, freshly mown grass, rose, lilac, violet and woods. Both the pink-topped flacon and the outer carton
sport a pink and green garden motif.

Graphite Blue by Realities

A musk masculine fragrance for the assertive man. Graphite Blue by Realities is a fresh-woody ‘disarm-
ingly intimate scent’. Imagined for a modern assertive man, it exudes strength, clarity and sensuality.

The fragrance opens with blue lavender, tangerine and saffron. The heart mingles clary sage, cypress and
cardamom. The fragrance dries down with tobacco flower, vetiver and musk. A grey-blue bottle adorned with
stripes like vegetal stems.

Chance Eau Fraiche

A fresh and exhilarating chypre breeze. An invitation to freshness, a promise of happiness: Chance Eau
Fraîche reinterprets the scent of Chance in vibrant and luminous tones. The bottle reveals a sparklingly unex-
pected new green hue.

A sparkling floral refreshed with citron and water hyacinth. The woodsy-chypre trail unveils a note of teak
wood and white musks. The round bottle reveals a sparklingly green-hued juice.

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Opium Eau d’Orient Orchidée de Chine

The juice is an oriental-floral, replete with notes of neroli, orchid, jasmine, carnation, vanilla and woods.
An orchid motif, in shades of orange and fuchsia, adorn the fragrance flacon and the outer carton.

1881 lumières d'été

1881 lumières d'été. All the luminous nuancs of summer in a bottle. Cerruti offers women a chance to light
up their summer with the sweet, enveloping scent of 1881 lumières d’été (“summer lights”). The central theme
of this olfactory creation is light, ‘gentle at sunrise, radiant at the zenith of an azure-blue sky, pinkish at sun-
set’. Limited edition.

Lumières d'été proposes a chypre-floral variation of 1881 pour femme. The citrus opening has been soft-
ened with a silky touch of peach. The heart blends peony, magnolia and rose, then evolves towards a trail of
patchouli and solar notes. Perfume designer - Nathalie Gracia Cetto. The emblematic 1881 bottle is
garbed in an iridescent burst of pearly pinkish-white.

Cinéma

The juice incorporates clementine, rosemary, jasmine, peony, amber, vanilla and white musk. The packag-
ing features an eye-catching sun motif, with a white and gold colour-scheme.

Tempête de zeste

A green, floral and citrussy eau bursting with energy. Esteban’s Tempête de zeste is a green and energiz-
ing eau in the Collection Couleurs, a colorful range of eau de toilettes in the continuation of the Collection
Matières. The fragrance, blending basil, fresh flowers and citrus, is presented as an energizing eau ‘to use with
abandon to heighten passions’.

A spicy opening, with green notes of basil and cassis refreshed with citrus essences. A sweet floral heart
of freesia, cyclamen and water iris. A slightly woodsy chypre trail. The square, elegant bottle seems to shel-
ter a bubble suspended in its heart. The cap, like the package, flaunts an anise-green hue.

L’Homme Yves Saint Laurent

L’Homme Yves Saint Laurent Eau d’Été is a blend of bergamot, Chinese ginger, ozone, basil and pepper.
The hexagon-shaped bottle has been revamped with a frosted finish; a pattern of white and silver hexagons
adorns the outer carton.

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February 30, 2007


Lovebird

A limited edition floral fragance, inspired by the playfulness of young love. Lovebird is a lovely limited
edition fragrance by American designer Nanette Lepore. The delicate blue bottle is reminiscent of antique
porcelain with hand painted detailing ; it features an illustration of two lovebirds surrounded by flowers. The
fragrance is a romantic bouquet brightened with black currant and citrus.

Lovebird opens with fresh citrus notes paired with black currant. The heart is a romantic blend of rose, lily
of the valley, jasmine and carnation. The dry-down mingles the earthiness of musk and amber. A half moon
shaped bottle in blue with hand painted detailing and an illustration of two lovebirds. The finishing touch to
the bottle is a heart shaped charm. A half moon shaped bottle in blue with hand painted detailing and an illus-
tration of two lovebirds. The finishing touch to the bottle is a heart shaped charm.

Sweet Paradise

A colorful floral fruity fragrance born under the signs of youth and optimism. A zest of spontaneity, fanta-
sy and sexy glamour. Morgan presents Sweet Paradise. A sweet, sparkling fragrance in a bottle with a colorful
pop spirit, to bite into life with sassy cheerfulness.

A sparkling floral, fruity and energizing essence (black-currant bud, litchi, cyclamen) caressed with exotic
Papillon orchid and frangipani-blossom accents. Fragrance designers - Antoine Lie and Guillaume
Flavigny, Givaudan. The turquoise bottle shades from pale to dark and is garbed in arabesques of colorful
flowers.

ckIN2U

Sexy, spontaneous, oriental trendy, a duo of fragrances for getting hooked up and hooked on. With ckIN2U,
Calvin Klein has still got his finger on the pulse of a generation. With this spontaneous young scent, the design-
er is aiming at the next generation, the one that expresses its freedom through new technologies, communicates
by chat and SMS and has the power to connect with the entire world. The graphic, urban bottle’s contrast
between the milk-white glass and the pale-gold juice really grabs your eye.

Described as a fresh floriental, ckIN2U her reveals sparkling notes of pink grapefruit, red-currant leaves and
white cactus over a woody-amber-vanilla base. The following fragrance designers collaborated on the
ckIN2U duo - Bruno Jovanovic, Jean Marc Chaillan, Loc Dong and Carlos Benaim of IFF. The
graphic, urban bottle is a cylindrical alliance between a milky-white bottle and a glass base with engraved let-
tering.

MyQueen

The floral-woody juice features notes of pink grapefruit, redcurrants, rose, violet, tea leaves, white musk,

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240 Glen O. Brechbill

woods and amber.

The flacon echoes the shape of the original, but is lighter in colour. The outer carton is a pearly pink.

Green Tea Revitalize

A fresh, exhilarating fragrance that uplifts body and spirit with a sense of well-being. Inspired by the suc-
cess of the ‘Green Tea’ fragrance, Green Tea Revitalize is an ‘exciting new collection of spa indulgences’. In
creating the fragrance, perfumers Rodrigo Flores-Roux and Claude Dir combined their expertise R
F-R wanted ‘to create a light, airy sensation with the inclusion of Kyoto magnolia and rice flower’ and C D
says his ‘aim was to capture the spirit of Elizabeth Arden Green Tea by adding an element of spirituality’.

The top notes mingle juicy mandarin, sweet blood orange and water mint. The airy heart reveals crisp bam-
boo, green tea, lotus flowers and Kyoto magnolia. The drydown blends fluid musk, white birch and white moss.
Perfumers Rodrigo Flores-Roux and Claude Dir, Quest. A vibrant green bottle with a softened green leaf
design. The bright orange letters reflect the scent’s optimism.

Island Voyage

An aquatic fragrance to sail away to the warm breezes of the Caribbean. With Island Voyage, Nautica
invites men to leave the world behind and sail away to the warm breezes of the Caribbean with Carter
Oosterhouse. ‘Carter is the face of Nautica fragrances. He represents the brand because he is a man that truly
loves adventure’. The fragrance is a fresh ozonic mixture with relaxing florals and sensual woods. It evokes an
invigorating summer escape to sun drenched sands, and refreshing, turquoise waters.

The scent opens up with Ocean Marine accord, citrus, black pepper, and honeydew melon. The heart blends
lavender, wild jasmine, and relaxing purple iris. The drydown is drenched with woods and musk. Perfumer :
Maurice Roucel, Symrise. The bottle is the same sleek and masculine design as Nautica Voyage with a bril-
liant Caribbean turquoise blue juice. The carton is bisected into two tones of blue, reflective of the meeting of
sea and sky.

Bryant Park

A colorful chypre floral rose-pachouli concoction. Bryant Park is Bond N°9’s 28th and most fashion-ori-
ented scent. The concept of the fragrance ‘an oasis of unflappably serene greenery, improbably nestled in a
canyon of skyscrapers’. Since the 1990s, this Parc à la Française has attracted ‘urban renewalists and fashion-
istas, and with them the semi-annual New York Fashion Week giving it a cachet to match its sublime scenery’.

The scent is described as a ‘rose-patchouli concoction with pink pepper added for dissonance’. The dry-
down blends ‘tart and decadent raspberry and soothingly sensual amber’. The Bond N°9 signature bottle
unveils an artistic design, ‘with its swirls of pink, lavender, and black on a white background’. It ‘recalls the
exuberant gossamer silk pre-Mod textiles of the late 50s and early 60s’.

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Promise of Paradise

The fragrance theme is the “promise of paradise”, inspired by the colours of Santo Domingo, the designer’s
birthplace. The colour scheme therefore is green, fuchsia and white.

The ingredients are also tropical. The juice contains bougainvillea, orange blossom, pink oleander, lemon,
wisteria, blackcurrant and passion fruit.

Beautiful

In a separate spring launch in the fragrance category, Estée Lauder's Beautiful Sheer Eau de Parfum Spray
will be available in an elegantly designed 100ml limited-edition bottle inspired by the parfum bottle.

The fragrance is described as lighthearted and radiant. The romantic feminine scent has a core of rose, jas-
mine and wood notes, blending bright, petaly, floral notes with a sheer woody accord.

Allure Homme Sport Cologne Sport

“A sensation doesn’t have to be aggressive to be strong”. Allure Homme Sport Cologne Sport is a dynam-
ic, dazzling eau that gives a fresh reinterpretation of the woody scent of Allure Homme Sport. ‘It’s an eau full
of fresh air, a breath of energy that awakens the senses like a flight of well-being’. An eau offered in a gener-
ous size for splashing on without moderation.

A sweet, sunny and elegant citrus eau built around an explosion of citrus (mandarin orange, lemon, grape-
fruit, bergamot). The fragrance is warmed up thanks to elemi resin from Manilla, a touch of spices, cedar and
white musks. Fragrance designer - Jacques Polge, Chanel. A transparent bottle with a black-rimmed
chrome cap, in a metallic-gray box.

Emerald Dream

Close your eyes, Emerald Dream is your own private oasis. Emerald Dream is like ‘a sun-drenched garden
hidden away from it all’. An exhilarating fragrance with sparkling freshness, alluring warmth and smooth sen-
suality. An invitation to discover intriguing scents and brilliant colors. Available at all Estée Lauder travel
retail counters.

The scent opens up with tangerine, honeysuckle, apricot and a cool breeze of blue basil. The heart is a ‘del-
icate tropical bouquet tenderly kissed by the sparkling sea’. The sunny-woody drydown (Hawaiian Kamani
wood, beach skin accord) evokes the ‘romantic warmth and magic of a beach sunset’. The bottle evokes a
‘refreshing pool of blue-green water’.

L’Eau du Temps

A gentle and joyful eau to dive into with delectation. For springtime 2007, Nina Ricci’s classic scent

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unveils a clear, limpid version inspired by the eau. A seasonal variation offering a gentler, more vibrant and
modern reinterpretation of the original melody. A joyful meeting of the elements air and water, for a fresh,
musk- and flower-infused rewriting.

A cheerful, sparkling eau. A bouquet of carnation and gardenia refreshed with black currant and orange,
threaded with fresh spices and tender flowers, and evolving towards a trail of musks and amber. Designed by:
Jean & Aurelien Guichard. With its aquatic spirit, the transparent blue bottle revisits the traditional dove-
topped one.

Joop! Homme Summer Temptation

The Joop! Homme Summer Temptation juice is a fruity citrus cocktail designed to “breathe an air of seduc-
tion throughout a vacation”, according to the company. It opens on notes of mandarin, lemon and grapefruit,
leading to a heart of apple, lily of the valley and frozen mint. The base is a blend of tonka beans, woods and
vanilla.

Joop! Homme Summer Temptation

Takes the original “Leap out of your suit” concept one step further with an invitation to “let her remove your
shirt”. The juice features top notes of bitter orange, grapefruit and cardamom, leading to a heart built around a
vodka accord, enhanced by cinnamon and red pimento berries. The dry-down incorporates oriental and wood
notes.

Now Women

A high-tech, floral normadic and trendy young pair of fragrances. Now women by Azzaro has been
launched jointly with Now men. With its pale pink hue, high-tech spirit and futuristic curves, the fragrance will
attract young adults on the go between innocence and debauchery. A silkily modern alliance of hot and cold,
the juice was built around an aldehyde-cocktail, tiaré-flower-veil and rum accord.

A gentle floral-aldehyde fragrance built along 2 lines: the vibration bubble (iridescent white tea, cocktail of
aldehydes, frosted passion fruit) and the cocoon bubble (Tahitian tiaré flower veil, cloud of musk, amber rum
vapor). Designed by - Annie Buzantian & Alberto Morillas, Firmenich. A modern bottle with curved
lines; a cross between a high-tech gadget, a bubble and a lucky charm. Designed by Emmanuelle Royer.

Zegna Intenso

The promise of an intense instand of spontaneity and sensuality. Zegna Intenso is the third men’s fragrance
by the Italian house of Zegna. While Essenza Di Zegna represents Italian elegance and art de vivre, and Z
Zegna aims to be younger and more high-spirited, Intenso is all about sensuality. The scent is constructed as a
chiaroscuro, with a dark, dense facet and a light and luminous one. The ad shows a young Mediterranean man
with a mysterious air about him, in the late-afternoon chiaroscuro.

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Fragrance’s & Their Stories 243

The light facet features: green mandarin orange, lemon, cardamom, pink pepper. And the notes in the dark
one are iris, vetiver, cedar, amber, sandalwood, vanilla, tonka bean and musks. Designed by - Daniela
( Roche ) Andrier, Givaudan. A bottle with a simple architecture, adorned with black stripes. The fra-
grance’s name is writ in silver letters on a black band evoking a cummerbund.

Black Pepper

Breathe in and let your senses take an aromatic adventure. Molton Brown introduces Black Pepper and
Cool, its first ever eaux de toilette for men. Each is infused with a luxurious blend of essential oils from around
the globe and designed to energize and uplift the mind, but in very different ways. Exquisitely warm and deeply
spiced, Black Pepper is adventurous and sultry.

A rich spicy fusion of essential oils Italian coriander, cumin from Egypt, Slovenian oakmoss, patchouli from
Indonesia, French violet leaf, Italian bergamot and Nigerian ginger. The scent is presented in a scaled down
glass bottle and packed away inside a stylish travel trunk, complete with striped lining, magnetic closures and
ribbon fastening.

Fleur du Male

As the name suggests) flowers are a key component of the concept. The name itself is an irreverent and
typically Gaultier play on words, referencing Charles Baudelaire’s famous poetry collection, Les Fleurs du Mal
(The Flowers of Evil). Fleur du Male is said to represent a new man, “freed of the past and unafraid of baring
his true self”. The fragrance marks the beginning of a new chapter and a fresh start, according to the compa-
ny.

The juice, created by Francis Kurkdjian, is based on a key white flower - orange blossom.
Traditionally, this was used only in colognes and women’s fragrances. In Fleur du Male it makes its debut with-
in a masculine fragrance, claims BPI. The orange blossom features in the top notes, accentuated by petitgrain
leaf and coumarin. It is further developed within the fragrance as part of a fern accord.

The Fleur du Male flacon is modelled on the original Le Male bottle, but coloured a pure white. The adver-
tising visual shows model Andrés Valencoso happily immersed in a bath of white flowers.

Benghal

As its name suggests, the fragrance pays homage to India, capturing “the essence of an entire continent in
a perfume bottle”, according to the company. It is described as a joyful patchwork of colours, fragrance and
emotions.

The juice is a fruity floral, opening on notes of ginger and mandarin. The heart features jasmine and osman-
thus; the base musk and sandalwood.

The face of the new fragrance is again Spanish-born model Inès Sastre, Lancôme’s house model for sever-

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al years. this instance, she has been transformed into an Indian beauty, clad in an embroidered pink sari.

Virgin Island Water

The sweet floral scent of tropical serentiy. Exotic white-sand beaches and unspoiled nature the Virgin
Islands have inspired perfumer Olivier Creed and his son, Erwin. Virgin Island Water, a sweet tropical
voyage of a scent, is like an invitation to, ‘Close your eyes, and dream. The engine of your little plane is purring
gently over these Caribbean isles’.

A fragrance with notes of lime, white bergamot, island wood, coconut, fresh herbs, ylang-ylang, Tonkin
musk and jasmine. The house bottle is topped with a sea-blue cap.

Kiton Black

A distinguished fragrance that reflects a man’s personal style and impeccable taste. According to Ciro
Paone, who founded this exclusive Italian hand-tailor house in 1968, ‘Kiton Black was born from the passion
of excellence and intended for the true connoisseurs of luxury men who appreciate the bespoke nature of the
garments and the exclusivity of the brand.’ Kiton Black is a sophisticated, masculine woody-floral fragrance
created like a handmade Kiton suit.

Kiton Black opens up with dynamic top notes of citrus, red berries and a touch of violet leaves. The heart
mixes violet, cyclamen, cardamom and cedarwood. The base notes blend vetiver, amber, leather, tonka bean
and ‘sensual skin accord’. An elegant bottle with oval panels ‘framed by a glossy, opaque edge and accented
with the Kiton Black logo and glossy black cap.’

Pursuit

The adventurous spirit of the quintessentially English gentleman. Inspired by Africa, Pursuit by Dunhill has
been created for ‘a man who thirsts for new experience and the thrill of the unknown’. The orange coloured
juice reveals an oriental spicy woody combination which evokes, like the ad campaign, memories of great expe-
ditions.

The scent opens with fresh notes of yuzu and mandarin. The heart reveals a spicy combination of car-
damom, and cinnamon softened by ambrette seed. The oriental woody drydown blends vanilla, patchouli, cedar
and sandalwood. The glass and metal bottle unveils a deep orange coloured juice. The fragrance comes in a
terracotta coloured, mock-crock box with a drawing of a compass.

Midnight Fantasy

The scent is described as a sophisticated twist on its predecessor, Fantasy Britney Spears. It is being mar-
keted as an enticing flirty fragrance, with an air of mystery and magic.

The juice opens on notes of black cherries, fused with framboise and plum. These lead to a floral heart of

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Fragrance’s & Their Stories 245

night blooming orchid, freesia and velvet iris. The base is a blend of musk, amber and vanilla.

The flacon is a darker, edgier reinterpretation of the original Fantasy Britney Spears bottle. It is coloured
midnight blue and decorated with sapphire crystals. The outer carton is also dark blue, embellished with a sub-
tle enchanted forest design.

Cool

Spritz a little onto pulse points and surround yourself with an uplifting air of wellbeing. Molton Brown
introduces Cool and Black Pepper, its first ever eaux de toilette for men. Each is infused with a luxurious blend
of essential oils from around the globe and designed to energize and uplift the mind, but in very different ways.
Like a cool breeze on a hot summer’s day, Cool is clean, crisp and invigorating.

A clean and refreshing aromatic mix with of essential oils of cardamom, wild mint, tangerine and cedar-
wood. The scent is presented in a scaled down glass bottle and packed away inside a stylish travel trunk, com-
plete with striped lining, magnetic closures and ribbon fastening.

Hypnotica

A floral fragrance for the woman who was born to enchant men. Hypnotica is fashion brand Vertigo’s sec-
ond scent. The fragrance is a floral fruity musky potion that captures the very essence of the woman’s power of
seduction. The fun packaging ‘is all a marketing concept by itself and the hypnotic power of its design should
make a difference in the competitive merchandising of today’s perfumeries’.

The scent opens up with seringa, blackcurrant leaf and water fruits. The heart mingles white florals (jas-
mine, orange blossom) with muguet and cyclamen. The drydown is a combination of sandalwood bark, white
musks and cedarwood. Perfumer - Karine Dubreuil, Mane. A ‘culbuto’ like bottle in a hypnotic packag-
ing.

Aqua Allegoria - Mandarine Basilic

A citrus radiant, zesty and aromatic encounter. Mandarine Basilic is one of two new fragrances in the Aqua
Allegoria line for 2007. An alliance of sparkle, delight and felicity whose very name evokes a promise of fresh -
ness. A citrussy-aromatic eau with fruity, joyful accents tied up with a ribbon of white flowers.

A dazzling opening of ivy and blood-orange notes the heart, mandarin orange meets basil in a cortege of
aromatic and floral notes (peony, Roman chamomile, and orange blossom). The fragrance evolves towards a
trail blending ambery transparency and waves of noble woods. Created - by Marie Salamagne, from
Firmenich. You’ll recognize the Aqua Allegoria line’s rounded golden bottle.

Emerald Dream

The juice contains top citrus notes of tangerine blended with fresh ripe apricot, as well as honeysuckle and

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246 Glen O. Brechbill

blue basil.

At the heart lie notes of tropical flowers, including Mediterranean mimosa, violet and blue Florentine iris.
Luxurious Emerald Orchid blends with juicy plum, marigold and cyclamen, to bring vibrant colour and depth.

The tropical base notes feature a Beach Skin Accord for balmy sensuality, as well as blue cypress wood,
fragrant sandalwood and Hawaiian Kamani wood.

Fleur du Mâle

A floral fragrance for men in which ‘there’s nothing but disorder, luxury and generosity.Fleur du Mâle is a
literary pun ‘à la Gaultier’, in honor of the poet Charles Baudelaire the fragrance’s name is pronounced like
Baudelaire’s famous collection of poems Les Fleurs du Mal, “The Flowers of Evil,” whereas the fragrance’s
name means “Flower of the Male”). The bare white bottle, based on the Mâle torso, contains a masculine fra-
grance featuring a heavy dose of orange blossom. A misleadingly innocent-seeming white flower accord.
Tasty, fresh and sensual, it ‘combines straightforwardly with the virility’ of a fern accord.

The orange blossom is introduced by an opening of green petitgrain branches notes. From the revisited fern
accord, the fragrance evolves towards a base built over coumarin. Designed by - Francis Kurkdjian. A
pure, white torso echoing the lines of the Le Mâle bottle. The packaging has also gone white.

Aqua Allegoria - Angelique lilas

A subtle, floral green and aromatic encounter. Alliance of purity and sensuality, the marriage of angelica
and white lilac has two faces romantic but not all that innocent; gentle, but honeyed and carnal, too, Angelique
Lilas is one of two new fragrances in the Aqua Allegoria line for 2007.

The fragrance opens with a zest of Seville orange blended with pink pepper. The heart reveals the angeli-
ca-lilac duo, shaded with a touch of ylang-ylang. The woodsy trail blends cedar and heliotrope. Created by
Jean Paul Guerlain. You’ll recognize the Aqua Allegoria line’s rounded golden bottle.

Sport Fitness

Dynamism, pleasure, relaxation. Sport Fitness, on all over energizing fragrance. Two years after Sport, a
revitalizing floral scent and a vibrant new vision of sport, Jil Sander wanted to re-define Fitness. She imagined
an innovative concept in personal care with a daily three-step ritual. Step 1 - Energize with All Over Energizing
Fragrance (see below). Step 2 - Firm with Cooling & Firming Gel. Step 3 - Rebalance with Vitamined &
Moisturizing Milk. A scented fitness collection for ‘body-conscious women looking for fitness and shape,
while enjoying moments of relaxation and well-being.’

A fresh and vibrant aura that awakens the senses and lifts the spirits for an immediate sensation of well-
being. It recalls the original exhilarating Jil Sander Sport scent. An exclusive vitamin complex derived from
natural citrus essences, plus ultra-comfortable hydration agents, give an extra boost. A white cylinder topped

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Fragrance’s & Their Stories 247

with a metallic cap. The name of the scent is written in big fuchsia and pink uppercases on the bottle.

Truly Pink

“For me, Truly Pink is the embodiment of pure femininity, enchanting and forever in bloom,” explained
the designer. The floral scent aims to capture the feel of fresh rose petals on skin, according to Coty.

The juice opens on top notes of white freesia, cassis and lychee blossom, leading to a heart of peony, pink
lily-of-the-valley, and a key pink rose accord. The base is a blend of woods and iris.

The fragrance flacon evokes that of Wang’s original scent. In line with the name, the outer carton is a tex-
tured pale pink.

Bill Blass

The scent of perfect timeless elegance. Founded by William Randolph Blass in 1970, ‘Bill Blass defines
timeless American style, offering women modern, sophisticated, tailored clothing’. In cooperation with ‘First
American Brands Inc’, Bill Blass unveils ‘Bill Blass’, a floral fragrance ‘for the woman who epitomizes ele-
gance and believes that perfume is the essence of her style’. The white floral scent ‘evokes the majesty and
opulence of nature in spring bloom’.

The scent is a white floral with green notes, that opens with neroli petals and galbanum. The heart is a white
bouquet of jasmine, lily of the valley and tuberose. The woody drydown blends musks and sandalwood. The
bottle ‘completes the vision of classic elegance with subtle details like an embossed crystal-cut patterned glass
base and a grosgrain ribbon’.

ckIN2U him

Cool, trendy, techno-sexual, a duo of fragrances for getting hooked up and hooked on. Instead of another
unisex scent for ck fragrances, ckIN2U is Calvin Klein’s first fragrance duo. Hip, young, sexy the ckIN2U boy
expresses his freedom through new technologies, communicates by chat and SMS and has the power to con-
nect with the entire world. The graphic, urban bottle’s contrast between the milk-white glass and the steel blue-
gray juice really grabs your eye.

ckIN2U him reveals notes of lime, gin fizz, shiso leaves, ultra vetiver, white musk and cocoa bean. The fol-
lowing fragrance designers collaborated on the ckIN2U duo - Bruno Jovanovic, Jean Marc
Chaillan, Loc Dong and Carlos Benaim of IFF. The graphic, urban bottle is a cylindrical alliance
between a milky-white bottle and a glass base with engraved lettering.

Now Men

A high-tech, nomadic, woody aromatic trendy, young pair of fragrances. Now men by Azzaro has been
launched jointly with Now women. With its electric-green hue and futuristic lines, this fragrance will attract

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‘young adults with strong minds and child-like souls.’ A dazzlingly modern alliance of hot and cold, the juice
has been built around a frosted-metal, white-leather and lichen accord.

A woody, metallic-green fragrance built along two lines the vibration bubble (cardamom, frosted metal, tea,
violet leaves) and the cocoon bubble (white leather, driftwood, lichen). Designed by - Christophe Raynaud
& Lucas Sieuzac, Symrise.

Beyond Paradise Blue

The product is said to define a new fragrance category Prismatic Floral – as it blends "tropical wetness,
zesty freshness and bursting floralcy".

Several of the ingredients were obtained through the company's exclusive partnership with the UK's Eden
Project, the largest nature conservatory in the world. The Eden Project houses thousands of species of plants
and flowers and replicates the conditions found in the Oceanic Islands, Malaysia, West Africa and tropical
South America.

Beyond Paradise Blue is inspired by a trip through the Eden Project, described as an experience "beyond
paradise".

The blue bottle has simple, fluid lines like an elegant, elongated raindrop. Infused with a prismatic spec-
trum of colour, the bottle is designed to reflect the many emotions when you are transported beyond paradise,
the company said. The colour blue denotes serenity and peace.

The juice contains the watery accord Eden's Mist for freshness captured from the Eden Project as well as
a juicy citrus accord of blue hyacinth and the effervescent floral orange flower templar, used for the first time
in a fragrance. Philodendron vines from South America and the West Indies are said to add a lush greenness,
while the piquant, fruity Brazilian Jabuticaba fruit intensifies the scent's ripe qualities.

At its heart are the Lealia orchid from Mexico, Madagascan Crepe Jasmin from the Eden Project, used for
the first time in perfumery, and Mahonia Japonica, also from the Eden Project. Pink Honeysuckle adds femi-
nine floralcy.

The culmination is a warm sensuality given by Natal plum blossoms from the Eden Project, Ambrette seeds,
Zebrano wood from Cameroon and Golden Melaleuca, also found in the Eden Project.

Truly Pink

The grace of a single rose, a kiss of color, Vera Wang introduces Truly Pink. “For me, Truly Pink is the
embodiment of pure femininity, enchanting and forever in bloom.” says Vera Wang. Truly Pink is a modern
expression of femininity, like a caress of fresh pink petals on the skin.

Like the ‘very essence of Pink’, the scent blends lychee blossom and cassis with lush pink florals ‘pink lily

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of the valley’, pink rose accord and peony. The base is a nuanced blend of woods and iris. Truly Pink trans -
forms the classic design of the Vera Wang fragrance with a delicate hue of rosebud pink, evoking the pink flo-
rals in the fragrance.

January 30, 2007


Curve Kicks

A fruity oriental for vivacious young women. The electric orange bottle of Curve Kicks reveals a fruity ori-
ental with a hint of wildness. A vibrant scent with sparkling passion fruit, fresh florals and a creamy addictive
base.

The scent opens with mandarin, pear, melon and cassis. The heart mixes passion fruit, peony, freesia and
muguet while the dry down blends peach, vanilla and woods. A dynamic orange glass cylinder.

Lavender Martini

Feminine and sensual. Lavender Martini, an original cocktail. A delight for the senses, Lavender Martini
by Demeter offers a scent that combines the classic scent of lavender in a special martini inspired mixture. A
fragrance in the Happy Hour collection.

The recipe on the bottle’s label suggests - 1 wedge fresh orange, 3 fresh lavender leaves, 1.5 oz vodka, 1.5
oz cointreau, 0.5 oz sweet & sour mix, 1 tbsp honey, 1 packet raw sugar. The Demeter signature bottle with a
white and purple label.

Apparition Homme Intense

Masculine oriental fougere mystery and sensuality. In 2005, Ungaro created Apparition Homme.
Springtime 2007 sees the apparition of the Intense version. From the original blue, the asymmetric bottle has
turned deep red. A transformation that is also manifest in the juice, revisited with density around oriental, aro-
matic and woody notes. More of a new fragrance really than a simple variation on a theme.

An oriental fragrance featuring the mouthwateringly woody notes of licorice wood. The whole is pierced
with an aromatic heart of coriander and anise and the green accents of rhubarb and tea. Designed by - Olivier
Polge, IFF. A deep-red hued asymmetrical bottle.

L'Eau D'Issey 'Une goutte sur un pétale'

Free range for creativity - a new look at L’Eau d’Issey. In 2007, Issey Myake opens a creative new paren-
thesis by inviting fragrance designer Alberto Morillas to reinvent L’Eau d’Issey. The latter dreamt up ‘a
garden early in the morning, a dew drop on a flower petal’ by shifting the original’s aquatic register to a new
evocation, between grassy dampness, fresh mistiness and abstract floral notes. A poetic world bathed in gen-
tle waters, with diaphanous, shimmering flowers. A limited edition.

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A fresh mist starting with an unusual plant accord and a touch of mandarin orange. It is echoed by a floral
heart garbed in mimosa. Amber-woodsy notes of ambrox blend into a trail of musks and wood. The conical
L’Eau d’Issey bottle is garbed in a misty, opalescent white hue.

Prada Infusion d’Iris

The fragrance takes its name from one of its key ingredients Iris Pallida from Florence. This predominant
olfactory note is said to smell like the memory of the iris, rather than the traditional heavy scent of the flower.
More precisely, the name was inspired by the antiquated six-month long infusion process used to draw soft,
fresh notes from the root of the iris plant. Puig claims to have reinterpreted this process, using new technolo-
gy to create a more contemporary effect.

The juice was composed by Givaudan’s Daniela ( Roche ) Andrier, in partnership with
Miuccia Prada. “This perfume does not mimic any current trends in perfumery,” Andrier noted. “It does not
follow any olfactory or descriptive stereotypes of what a woman should smell like, but rather expresses itself
through its contrast between a great freshness and apparent lightness and a type of tender veil, sensual and
strong, that envelops the body and the clothing of the woman who wears it.” Iris aside, other key ingredients
include orange blossom and mandarin; galbanum and lentisc; benzoin and incense; and vetiver and cedar wood.

The Infusion d’Iris flacon echoes the design of vintage fragrance bottles. It is adorned with the historic
Prada crest, which was originally designed by Miuccia Prada’s grandfather in 1913. The print advertising cam-
paign was shot by Steven Meisel and features smoky-eyed model Sasha Pivovarova wearing soft leather gloves.

Go

An energetic fougere fragrance for a man of boundless energy. Spontaneous, cosmopolitan, hedonist. Go
is a fragrance for ‘a man with a wicked sense of fun’. The green bottle features an exclamation mark ‘that
reveals the true essence of Joop! Go a playful defiance’.

The top note blends blood orange, frozen rhubarb and pimento berry. The heart melts geranium Bourbon,
cypress and violet. The drydown is a combination of fir balsam, vetiver and musk. Perfumer -Sophie Labbé,
IFF. A provocatively green chiselled bottle with an engraved exclamation mark. Design Lutz Hermann.

Rousse

A spicy wood, as noble as a head of flaming-red hair. Rousse is an elegant, sparkling, sweet and sensual
skin scent. Serge Lutens’ inspiration for Rousse came from childhood memories of grandma baking and mak-
ing jam. Rousse highlights cinnamon, ‘spicy, almost prickly, as though it were composed of miniscule star-
bursts’. A spice that’s also a tree bark that ‘remains singular, though it shades from beige to reddish-brown’:
‘an imaginary cinnamon that wants to hold onto an image of the color of her hair, weaving it into a spice that
is so often overlooked’.

Rousse reveals a ‘dry and noble cinnamon wood, discreetly adjusted with spicy, fruity and floral notes’.

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Fragrance’s & Their Stories 251

The rectangular house bottle, with it’s luxuriously pure design.

Curve Kicks for Men

A woody-aromatic scent to elevate one’s kickin’ personality to the next level. The electric blue bottle of
Curve Kicks for Men reveals woody aromatic fragrance with an aquatic citrus rush. An effervescent scent
warmed with dynamic spices and sensual woods.

The fragrance opens with spices, mint and citrus while the middle is spiked with lavender, cedar leaf and
indigo amber. The drydown blends ‘white vetiver’ with musk, patchouli, oakmoss and sandalwood. A dynam-
ic blue glass cylinder.

Maîtresse

Resistance is useless, instincts are unleashed. Agent Provocateur presents Maîtresse. Maîtresse is magnet-
ism, an attitude, an ineluctable floral aldehydic dependency. The woman who garbs herself in its fragrant notes
drives men wild with desire and abolishes their will to resist. Her secret weapon: a sweet, sexy, and addictive
essence based on an aldehyde accord. And like the weapon that is, the daring bottle can be unpinned.

The fragrance’s olfactory construction is based on aldehydes, which are disseminated throughout the for-
mula. The opening combines white flowers ylang-ylang and lotus blossom with violet leaves. The heart
unveils osmanthus, Sambac jasmine and rose absolute. Iris and white suede compose a powdery closing accord
with musk, amber and patchouli. The red-and-gold hand-grenade bottle offers a shimmer of transparency and
is adorned with a tantalizingly feminine silhouette.

Sunset Heat for Men

An aquatic first seasonal scent for men, pulsing with the rhythm of summer’s heat. Sunset Heat is the name
of Escada’s 2007 edition, which comes in a men’s version too this year. The woody-aquatic and fruity juice
was built around 3 accords ‘party drink’, ‘surf’ and ‘cabanas’ (the woody scent of wooden beach cabanas). A
fleeting edition that will last only as long as the warmth of summer.

After an ultra-fruity opening with exotic notes of starfruit and combava (a tart little citrus fruit), the scent
evolves towards an aquatic heart and a woody trail. The finely fluted, rectangular bottle reveals a sea-blue-hued
juice. The packaging, in the same shades, flaunts a young man wearing sunglasses.

Sunset Heat

Ebullition and effervescence at the end of summer afternoon. Sunset Heat, Escada’s 2007 summer scent, is
a fruity-floral expressing, ‘that delicious time of day, just before evening, a moment when everything is still
possible, like in your wildest dreams’. For the first time ever, Escada also presents a summer scent for men,
being launched simultaneously. Both are limited, seasonal editions.

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Escada’s 2007 seasonal bottle shades from yellow to orange for a stunning sunset effect. The packaging, in
the same hues, flaunts an adventurous young woman in a skimpy bikini heading for the sea. Escada’s 2007 sea-
sonal bottle shades from yellow to orange for a stunning sunset effect. The packaging, in the same hues, flaunts
an adventurous young woman in a skimpy bikini heading for the sea.

Christina Aguilera

Joining the ranks of other celebs who have their own fragrances, Christina Aguilera has just signed a deal
with Proctor and Gambol Prestige to create her own signature scent. It wouldn't be a surprise if the perfume
turned out to be bold with romantic undertones, matching both Aguilera's personality and her Marilyn-esque
looks. From the sound of it, however, the scent has not yet been put together, but it is tentatively scheduled for
a release in the fall of this year.

Island Hawaii

The dream of a perfect island getaway. Third destination in Michael Kors’ Island collection, the orange-
colored Hawaii evokes ‘a lush, tropical paradise of exquisite beaches, sparkling waterfalls and exotic flowers’.
A scent inspired by delicate white orange blossoms surrounding a private cabana, with notes of exotic fruits and
suntanned skin. The Island collection also features a chic orange-colored lip gloss balm, scented with orange
flower.

Described as exhilarating, luminous and exquisite, the scent blends white florals with a kaleidoscope of cit-
rus and fruits. The drydown mixes amber with balsamic notes, reminiscent of tanned skin. Layers of orange
colored glass shimmer beneath the bright surface of the rectangular bottle. The finishing touch is the golden
plaque affixed to the bottle’s cap. The outer carton features a silhouette of a Hawaiian beach at sunset.

Story

A pure, minimalist and classic scent inspired by the world of books. Paul Smith is a designer ‘with a pas-
sion for books.’ ‘I love books. Opening a book is always a unique emotion something different every time’. So
both Story’s bottle and its packaging evoke an open book. The subtle fragrance is a tale in itself, and the main
character is the woody note of Haitian vetiver. An elegant vetiver, worked with energy and freshness.

A dazzlingly, crisp opening of ivy and grapefruit, a heart of still-green roses blended with jasmine. The dry-
down reveals Haitian vetiver, whose woody accents are balanced with mineral amber and musks. Deisgner -
Nathalie Gracia Cetto. The bottle was designed to look like a book. label’s typeface was inspired by an
old typewriter Paul Smith still had in his office

Fairytales

An enchanting oriental floral potion. Inspired by mystical gardens and magical places, Fairytales is a deli-
cious potion with magnolia, crème de cassis, jasmine and caramelized sugar. A creation by English designer
Lulu Guinness to discover in a lovely enchanting bottle.

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Fragrance’s & Their Stories 253

The fragrance opens with pink grapefruit and crème de cassis. The floral heart mingles magnolia, jasmine
and strawberry leaf. The drydown melts caramelized sugar with an exotic spice accord. The rounded bottle is
adorned with enchanting black drawings and with L G initials.

Unforgivable

The frist fragrance from famous ‘Bad Boy’ P. Diddy. Artist, music producer, businessman CEO and founder
of Bad Boy Worldwide Entertainment Group, Sean Combs, aka P. Diddy has from now on a perfume. Launched
under the name of the fashion brand he created, Sean John, this first masculine fragrance was made in partner-
ship with Estée Lauder Companies. The signature scent, called Unforgivable ‘captures a mood of sexiness and
elegance’. An aficionado of perfumes, Sean Combs desired a masculine fougere fragrance that was ‘a combi-
nation of brethtaking, addictive, slightly dangerous scents’.

The scent opens with lively tones of citrus, blended with a Champagne accord. The mid-notes unveil the
‘Mediterranean Air’ accord with aromatic notes of clary sage and lavender. The dry down is a sensuous com-
bination of woods, moss and musk. The design of the bottle, a elegant mix of contemporary and classic, was
‘inspired by Sean Comb’s favorite things’ planes, yachts...

Mystra

A spiritual blend of resins and frankincense, form the alternative Australian cosmetics brand Aesop. After
a first fragrance christened Marrakech, the natural-ingredient skin-care brand Aesop unveils Mystra. An eau
de toilette inspired by the olfactory territory of the Byzantine era. A marriage of frankincense, balms and
resinous notes to anoint your body and soul with a sweet, mystical sensuality.

A blend of Byzantine - and Greek-inspired essences. Labdanum’s woodsy-chypre scents blends with the
spicy-smoky scent of frankincense and the balsamic note of mastic. A fragrance for men and women to share.
A pure, spare, amber-hued bottle, like an old-fashioned pharmaceutical flask.

Cherry Blossom

A tempting floral fruity, Lolita scent. A bit mroe arousing, a bit less innocent. With this 2007 edition of
Cherry Blossom, Guerlain celebrates cherry blossom season, an Asian ritual, with a fresh, mouth-watering and
glittering eau. Enhanced with a lush, fleshy cherry note, the fragrance’s sensuality is also intensified, thanks to
jasmine and powdery notes. Keep an eye out for - the scented body ‘Lolipuff’, a tempting accessory like a cross
between a lollipop and a powder puff.

A cheerful blend of tart, spicy and sweet notes. Sparkling with dew, cherries and berries blend with the fra-
grance of cherry blossoms and jasmine, and the sweet sensuality of a haze of powdery notes. A slender pink
bottle printed with a pattern of cherries and flower blossoms

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RSVP

Did you rock someone’s world? Did you remember where you came from? Kenneth Cole invites men to
respond to the call. RSVP is a woody spicy fragrance created like an invitation (the initials R.S.V.P mean
‘please answer’ in French). ‘With so many challenges coming at him, and so many possibilities, he can’t answer
every call. But to be in the game and to get a response, you have to ask the right question.’ The fragrance mixes
sensuous woods, lavender and orchid with a dash of pepper and wet grass. The dark colored bottle is present-
ed in a wooden box, each branded with the RSVP logo like a letter seal.

The fragrance opens with a fresh rush of lavender, grapefruit, pepper and wet grass, followed by a heart of
iris, cedarwood and orchid. The fragrance lingers with rich calming of sandalwood, vetiver, patchouli and soft
cashmere. A dark cognac color revealed through a sleek masculine flask. The bottle is presented in a reusable,
hand milled wooden box, branded with the R.S.V.P. logo.

Love Love

The fragrance concept is based around “irresistible glamour”. It is targeted at young fashionistas who keep
a close eye on the latest trends, according to Cofinluxe.

The juice is a fruity-floral musk, and features notes of raspberry, pink grapefruit, rose, pomegranate, jas-
mine and woods.

For the 2007 edition, the curves of the Love Love de toi glamstar bottle are decorated with a lace, floral
motif dress. The lace aims to evoke a theme from Morgan’s latest ready-to-wear collection. The colour-scheme
is an iridescent shade of pink.

212 Splash

The fragrance concept is based around freshness and refreshment. The scents are described as olfactory
oases, represented by the freshest place in New York, the heart of the 212 zone - Central Park. The eye-catch-
ing fragrance packaging was inspired by a soft drinks can, in a bid to replicate the sensation of freshness and
effervescence that opening a cold drink on a hot day delivers.

212 Splash and 212 Men Splash are described as invigorating cocktails for the senses, that help wearers
escape from the city heat.

The women’s juice opens on citrus notes of bergamot, grapefruit and mandarin, leading to a floral heart of
peony, rose and lychee. The base is a blend of cedar, sandalwood and musk. The men’s juice features top notes
of bergamot and mint, building to a spicy/floral heart of ginger, nutmeg, cardamom and gardenia. The base
notes include sandalwood, incense and musk.

The flacons within are both coloured a different shade of blue aqua for the women’s and cobalt for the
men’s.

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Ambré

A sensual, distinguished oriental fragrance that separates the men from the boys. Ambre is the third fra-
grance from Baldessarini. Charles Schumann, the face of the first two, once again reveals his strong character
and timeless elegance. Scottish model Connie Houston, the charming pilot of his private jet, keeps him com-
pany. The fragrance unveils a woody amber juice with whisky and oak-wood accents.

A woody oriental with fruity accents (red apple, mandarin orange), whose amber character is sustained
thanks to vanilla and labdanum. Created by P&G in partnership with the perfumers from Firmenich.
The luxuriously heavy, zamac-cap topped bottle reveals an amber juice that evokes the color of a fine whisky.

Beautiful Love

A floral fragrance to celebrate the love that you share. Estée Lauder unveils Beautiful Love, a modern,
creamier and more sensuous interpretation of the timeless Beautiful floral fragrance. With less intense green
notes and a greater emphasis on the classic’s white floral elements, ‘Beautiful Love captures the emotional
depth of shared love’, says Karyn Khoury.

The scent opens with a blend of : pomelo, cantaloupe, mango mist, white freesia, magnolia, marigold, ivy
leaves and pink pepper. The heart is a bouquet of white flowers -Tahitian tiare, tuberose, jasmin absolute, jas-
min Sambac, rose, osmanthus, carnation and black violet. The drydown is a combination of - white orris, vetiv-
er, Cashmeran, heliotrope, tonka bean, whipped cream accord, sandalwood, white moss and patchouli.
Beautiful Love’s packaging echoes the fluid feminine lines of classic Beautiful's clear glass bottle, with a pink
gold colored cap.

Bois d’Ombrie

The dense and mysterious woody scent of the forests of Umbria. Bois d'Ombrie is like a walk in the Italian
forests of Umbria on a rainy day. The fragrance, with waves of dense woods, tanned leather and cognac, is pre-
sented as ‘a four-season voyage of the senses for men and women’. After Eau d’Italie and Paestum Rose, Bois
d’Ombrie is a new experience dreamt up by the designers of the luxury Hôtel Le Sirenuse.

The top note combines whisky and cognac with a wild-carrot note. At the heart, the tanned-leather accord
is sprinkled with iris and copahu-balm essence. The dense, woody drydown weds vetiver, tobacco, opoponax,
myrrh and patchouli. The house bottle has a strikingly modern design: an opaque, white cylinder wrapped in a
forest-green label with large white letters.

Midnight Fantasy

This enticing and a little mysterious floral scent. Midnight Fantasy seduces you when the clock strikes
twelve. After the fuchsia-colored ‘Fantasy’, Midnight Fantasy is a fragrance for the seductress inside the
woman. Created for a magnetic and enticing woman, this flirty fruity-floral fragrance ‘always leaves wanting
more’. The midnight blue bottle sparkles with light sapphire-like crystals.

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An elixir of luscious fruits mingled with a seductive floral bouquet with sensuous musks and dark amber.
The bottle maintains the sleek and curvaceous shape of the original Glow by Jlo. But the frosted glass is
replaced by a silver chrome finish.

Sugar Lychee

A luscious 4th floral fragrance in the Sugar collection. Fresh presents Sugar Lychee, the fourth fragrance
in its Sugar collection (which already contains Sugar, Sugar Lemon and Sugar Blossom). The scent ‘sparkles
with juicy lychee, bright grapefruit, and transparent lotus flower.’ It ends with ‘warm undertones of tonka bean
and amber’ that make it succulent and sophisticated.

The scent opens with sparkling grapefruit and Italian Lemon. The heart blends lychee with a lotus & freesia
bouquet. The drydown mingles amber and sandalwood. A cylinder-shaped bottle adorned with a white and
pale blue tag.

Numero Uno

All the fragrant aromas of Sicily. Numero Uno, from the Italian House of Carthusia contains all the aromas
of Sicily. Featuring aromatic waves of rosemary and moss, the freshness of orange bark, essences of woods,
flowers and spices. An elegant fragrance that captures the untamed beauty of the island that inspired it. In
selected department stores and perfumes shops.

An intense, moss-and-rosemary scent refreshed at the opening with orange and lavender. At the heart, flo-
ral notes of violet and ylang-ylang are warmed with patchouli. The woody drydown is wrapped in musk and
myrrh. A rectangular bottle with spare lines, topped with a multi-facetted, gray-black cap.

Baiser de Cinéma

Cinéma is designed to evoke the general Hollywood spirit of the medium, and specifically the big screen
kiss. In line with this theme, Baiser (Kiss) de Cinéma, features a lip motif on both the inner and outer packag-
ing.

The flacon and the outer carton is dotted with a pattern of small gold lips, highlighted by three red lips in
different sizes on the front.

Velvet Gardenia

An opulent floral. part of Tom Ford’s Private Blend collection. Velvet Gardenia is one of 12 fragrances in
Tom Ford’s luxurious Private Blend collection. ‘Private Blend is my perfume lab; it’s a place where I can cre-
ate unusual, unique fragrances, freed from the usual conventions of perfumery.’ For both men and women,
Velvet Gardenia eau de parfum comes in a 1.7-fl.-oz., streamlined spray bottle, as well as in a large, 8-fl.oz.
decanter.

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A gourmand orange opening sets off the floral opulence of gardenia. A floral note sustained by jasmine,
rose and lily-of-the-valley, plus velvety notes of plum, honey and balms. A dark, streamlined bottle adorned
with a golden label; the set evokes on a chessboard.

Olfactory Dictionary

They say that scent is one of out most deeply ingrained senses because our memory for them tends to be
much better than our memory of sights, sounds, tastes and textures. The sensitivity of the sense of smell varies
from person to person, but a familiar smell will probably always evoke a strong reaction. Barney's has an exclu -
sive Le Labo Olfactory Dictionary that is designed to help you refine your sense of smell and develop a greater
appreciation for perfumes and other scented things. It includes 40 specific essences and testing strips, all
packed in a professional looking case, that you can experiment with. By mixing and matching a few, you may
even be able to come up with your own signature fragrance. Price $490.

Noir de Noir

A black on black chypre oriental. Part of Tom Ford’s Private Blend collection. Noir de Noir is one of 12
fragrances in Tom Ford’s luxurious Private Blend collection. ‘Private Blend is my perfume lab; it’s a place
where I can create unusual, unique fragrances, freed from the usual conventions of perfumery.’ For both men
and women, Noir de Noir eau de parfum comes in a 1.7-fl.-oz., streamlined spray bottle, as well as in a large,
8-fl.oz. decanter.

A note of saffron opens the fragrance, which evolves towards a black heart composed around black rose and
black truffle. The oriental-chypre trail was created by a vanilla / woods / moss combination. A dark, stream-
lined bottle adorned with a golden label; the set evokes pieces on a chessboard.

YSL’s Paris

Accordingly, both the bottle and the box feature a pink and gold motif that incorporates some of the most
famous Parisian landmarks, such as the Eiffel Tower and the Sacré-Coeur.

Sienne L’Hiver

Un parfum de terre et de feu aux effluves de Toscane. Sienne l'Hiver (Sienna in Winter) is reminiscent of
the gothic elegance of the Tuscan city of Siena in winter. A season of intimacy, with the scent of wood fires
and ashes, and mouthwatering notes of black olive and white truffle. After Eau d’Italie and Paestum Rose,
Sienne l'Hiver is a new sensation dreamt up by the designers of the luxury hotel Le Sirenuse. A fragrance for
men and women to share, found in selected department stores (Printemps in France) and perfume shops.

In the opening, green notes of violet leaves and fern blend with geranium. At the heart, iris rhizome, oliban
and mimosa meet a white-truffle accord and a black-olive accord. The earthy, woodsy drydown brings togeth-
er papyrus root, saint-wood, cedar-wood, French straw essence, labdanum, white musk and benzoin. The house
bottle has a strikingly modern design: an opaque, white cylinder wrapped in a sky-blue label with large white

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258 Glen O. Brechbill

letters.

Parfums de Joaillier

The juice is presented in an amethyst-coloured flacon, embellished with gold, a visual of which is featured
on the outer carton.

It is presented in a matching amethyst-coloured bottle, with contrasting silver livery.

Glow After Dark

Wild. Sexy, Breathless. The fun and frisson of ‘girls night out’. Jennifer Lopez unveils the sexier side of
Glow. ‘Inspired by the bond between friends and the journey and possibilities of a girls night out’ Glow After
Dark, is mischievous, floral, charismatic and sexy, while the original Glow is angelic and personal. The scent,
in its silver metallic bottle, is described as a sheer floral musk.

The scent opens with vibrant fruity notes and ozone. At its heart, seductive florals, including creamy jas-
mine, pink peony, and orange flower. The fragrance ends in the warmth of musk and blonde woods. The bot-
tle maintains the sleek and curvaceous shape of the original Glow by Jlo. But the frosted glass is replaced by
a silver chrome finish.

Cerruti pour Homme

The scent is described as the olfactory expression of the brand’s distinguished, modern class a contempo-
rary blend of ease, charm and elegance.

The fragrance flacon was designed by Thierry de Baschmakoff. The bottle is a solid glass rectangle, topped
with a silver cap. The Cerruti signature is engraved on a metal side panel. The juice and the outer carton are
blue.

The advertising visual, shot by Mark Segal, features model Julien Hedquist, clad in a Cerruti shirt and jack-
et, gazing directly to camera.

Sweet Heart

A glamorous chypre floral first fragrance for Australian singer Kyle Minogue. Singer, businesswoman,
sexy, glorious. Kylie Minogue is everybody’s darling. Women appreciate her for her strength and talent, men
like her for her sensual charm. Darling is also the name of her first fragrance, a glamorous chypre floriental
that reflects her multiple facets.

The top notes are sweet and sparkling with lychee, passion fruit and freesia. The heart is a delicate floral
bouquet of boronia and lily. The base notes blend woods and vanilla. Perfumer - Thierry Wasser,
Firmenich. A heavy glass bottle ‘with a gracefully rounded base and distinctive cap’. The name ‘darling’

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Fragrance’s & Their Stories 259

appears in a stylised, handwritten script. The pink and black box is adorned with an holographic effect.

Bright Crystal

The exclusive launch is the first in Asia Pacific airports and ahead of the domestic market and follows the
success of last year’s exclusive launch of Bright Crystal with Nuance-Watson at Changi Airport. The new fra-
grance for women, called Versace, is described as a luxurious floral, fresh and sparkling fragrance. The linear
bottle is enveloped by elegant Versace signature packaging.

The launch comprises a wide range of promotional spaces and broad visual exposure in Nuance-Watson
stores.

Initial customer response has been favourable, according to the retailer. "Many are finding the scent to be
sensual and easy to wear and the packaging, which is engraved with the iconic Versace medusa emblem, to be
elegant and luxurious," it said.

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2006
Perfumer Brief ’s, Launches, & Reviews
Pages 260 - 297

December 31, 2006


Polo Double Black

The fragrance, described as a seductive fresh oriental, targets men aged 25 to 45 who see themselves as dar-
ing, powerful, engaging and mysterious. These qualities are embodied by the fragrance face, Ignacio 'Nacho'
Figueras, a world-class professional polo champion.

The juice opens on notes of mango and pepper, leading to a heart of roasted coffee and Indonesian nutmeg.
The base is a blend of woods, cardamom and juniper berry.

The flacon retains the original Polo’s signature flask design, reinterpreted with more contemporary styling.
In line with the name, the surface is a matte black colour, embossed with a high-gloss back polo player on the
front a motif echoed on the black outer carton.

Davidoff Silver Shadow

Like the original, unveiled in Paris in summer 2005, this latest fragrance is a luxury scent for grown-ups.
However, it is said to catch the Davidoff Silver Shadow man “at a different moment and in a different mood.”

As its name suggests, the fragrance theme and advertising revolve around aviation and flying high. The
print campaign, shot by photographer and aviator Michel Comte, features model Stephen Diehl posed in front
of a plane against a backdrop of blue sky.

The juice is a blend of spicy and hesperidic notes. It opens on a burst of freshness courtesy of juniper berry,
grapefruit and green pepper, leading to a spicy heart composed of cumin, curcuma, cardamom, lovage and white
cedar. The base is blend of cashmere wood, incense and crystal musk.

The fragrance flacon is a combination of clear glass and smooth silver, revealing the clear blue juice with-
in.

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Joop Go

Described as a defiant new fragrance from the house of Joop, the line targets a younger, “must-do” audi-
ence with a “jump-in, full throttle attitude to life”, according to the company.

The distinctive juice features top notes of wild blood orange, frozen rhubarb and a pimento berry accord,
giving way to a heart of violet, cypress, and geranium bourbon. The dry-down includes woody base notes of
fir balsam and musk.

The fragrance flacon is a tall, chiselled green, as is the outer carton, and both feature an engraved exclama-
tion mark. The advertising campaign, shot in Berlin, features model Bernhard Schaberni clad in a bright green
shirt “surfing” down the “no-go zone” between two escalators.

Morgan Sweet Paradise

The feminine line will be available to worldwide markets, including travel retail, starting next month.

The floral, fruity fragrance is created by perfumers Antoine Lei and Guillaume Flavigny. It
is derived from spicy pink pepper and blackcurrant buds and is described as having “a fashion attitude with a
note of bohemian chic”.

The curved bottle carries a design of cascading multi-coloured flowers across a sky-blue background.

Cherry Blossom

The scent is described as fresh, sparkling, “gourmand” and fruity. Key ingredients include jasmine and the
franchise’s signature cherry note.

The pink glittery juice is presented in a transparent bottle, complete with a fuchsia colour-scheme, decorat-
ed with a cherry and petal motif.

Green Tea

The Green Tea Revitalize collection is said to uplift both body and spirit. The products are infused with the
company’s Green Tea antioxidant complex, said to harnesses the free radical protective powers of green and
white tea, gingko biloba and sophora japonica extracts.

The fragrance juice is described as fresh and exhilarating. It opens on notes of sweet blood orange, man-
darin and water mint, leading to a heart of bamboo, lotus flower and green tea. The base is a blend of white
birch, white moss and musk.

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262 Glen O. Brechbill

Pink Lily

The fragrance reflects de la Renta’s well-known passion for flowers, and was reportedly inspired by his gar-
dens. The original Oscar a soft, floral juice celebrates its 30th anniversary this year.

Oscar Pink Lily follows on from Oscar Citrus, Oscar Violet, Oscar Bamboo and Oscar Tropical Flower.
Like its predecessors, it targets a younger market.

As its name suggests, pink lilies are a key ingredient, complemented by notes of magnolia, bergamot, vio-
let leaves, tea rose, rhubarb, amber and cedar wood. The flacon is a sculpted pink glass that echoes the sil-
houette of a flower’s corolla the inner petals.

December 15, 2006


RSVP

The face of the scent is rock star and actor Jon Bon Jovi, in a collaboration designed to raise awareness of
homeless issues. Bon Jovi and Cole have also designed a limited-edition jacket collection. Proceeds from sales
will benefit homeless charity Help USA. “RSVP is all about challenging the consumer to make a response,”
“The communication will reflect that.” Bon Jovi will appear in both the print and TV advertising campaign,
which is scheduled to bow in January.

The RSVP scent opens on notes of lavender, grapefruit, pepper and wet grass, leading to a heart of iris, cedar
wood and orchid. The base is a blend of sandalwood, vetiver, patchouli and cashmere.

The juice is a warm Cognac colour, presented in a masculine, flask-style bottle topped with a silver cap.

His Aura

The men's fragrance His Aura contains watery accords of apple, bergamot and lychee, continuing with a
vibrant blend of geranium, mint leaves and pepper, and featuring undertones of leather, moss and sandalwood.

Her Aura

Her Aura for women opens with sparkling citrus, juicy pineapple and a fresh berry touch. The heart reflects
a tropical orchid garden surrounded by Turkish rose, jasmine, freesias and water lilies. The base is a mix of
sensual sandalwood and musk.

The Aura bottles were inspired and created by Fabrice Legros. The flacon appears like an optical effect
with luminous shades of deep royal blue and turquoise for His and Her Aura respectively. Myriad shades are
designed to shimmer like the ocean sky, until they disappear into the groove of the bottle.

The oval shape of His Aura, and the curving arc of Her Aura aim to emphasise the beauty of the heavy glass

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flacon. The ultra-modern designs of the cap, elongated for Her Aura and dense for His Aura, are embossed with
the Van Gils signature. The advertising campaign portrays an aura that surrounds a couple and "a luminous
energy that draws two people together"

Missoni Parfum

Like the patten on the bottle, Missoni Parfum is a complex and vibrant weave of different scents. It is fruity,
with floral and hazelnut notes, ideal for wearing to parties or other less-than-serious events. You won't have a
problem identifying the bottle, even without smelling the perfume. Missoni's colorful, signature stripes are hard
to miss. This is a nice fragrance for a Missoni fan, but it is also likely to convert a lot of people to the brand
once they get a whiff.

Incanto Shine

Is designed to evoke a secret, mythical, sense-seducing garden. The juice is a fruity floral.

It opens on top notes of pineapple, passion fruit and bergamot, leading to a heart of freesia, pink peony and
vineyard peach. The base notes include white cedar wood, amber and musk. The outer packaging features a
rainbow-like motif against a blue background, embellished with pink flowers, a dragonfly and the purple
Incanto Shine logo.

Flowerbomb Extrême

The launch dovetails perfectly with the introduction of the Dutch designers’ limited-edition, wedding
themed collection for fashion retailer H&M, which promoted a shopping frenzy worldwide when it made its
debut in early November. In addition, the first masculine fragrance from Viktor & Rolf, called Antidote, will
be launched in spring next year. The original Flowerbomb fragrance was inspired by flower petals, according
to L’Oréal, whereas the new version represents the very heart of the flower.

The juice is described as a blend of restrained opulence and obsession. It combines sambac jasmine, osman-
thus, pure vanilla absolute and benzoin. Like the original, it was created via the three-way efforts of
Olivier Polge, Carlos Benaïm and Domitille Bertier.

Both the flacon and the outer packaging are the same shape as the original, for coherence, but sport a dif-
ferent colour scheme the Extrême bottle is a rich, amethyst-like purple; while the outer carton is a metallic pink,
finished with the signature Viktor & Rolf wax-like seal.

Gold Rush

“I have always been seduced by the passion and power of gold,” explained the designer. “Gold is magnet-
ic, intoxicating, mesmerising. I have finally captured gold’s warm sensuality in a scent. This luxurious fra-
grance embraces what it means to be a woman soft and vulnerable on the inside, and powerfully seductive on
the outside.”

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The new scent is described as sensual, seductive and empowering. The juice is formulated around two key
notes Casablanca lily and amber. Other key ingredients include acacia, white clove, jasmine templar, golden
balsam and East Indian patchouli.

The fragrance flacon was designed by Karan’s long-time jewellery collaborator Robert Lee Morris. The
bottle is an amber-coloured glass rectangle, topped with an ebony wood cap. The outer packaging is a gold,
hammered metal sleeve.

November 30, 2006


Parfum D’Empire

Parfum D'Empire is a collection that combines history and fragrance based on extensive research into the
"olfactive trail of different historical empires." Once the appropriately evocative elements were uncovered, the
scents were combined and modernized and the resulting perfumes can be worn by both men and women. The
empires touched on include the Ottoman, the Greek, the Russian, the French ( inspired by Josephine ), the
French ( inspired by Napoleon ). All are likely to be appreciated by history buffs, as well as those who like the
lightness of perfumes that can be worn by both sexes.

Black Orchid

Black Orchid marks a new chapter, that of a separate, stand-alone Tom Ford beauty brand. Described as
luxurious and sensual, Tom Ford Black Orchid presents an “iconic statement” that perfectly captures the design-
er’s aesthetic philosophy, and sets the stage for the Tom Ford Beauty brand, according to the company. The
scent is designed to combine classic luxury and glamour with modernity and timelessness.

The juice opens on notes of black truffle and ylang, mixed with bergamot and blackcurrant. The heart fea-
tures a custom-made Tom Ford Black Orchid signature, blended with lotus wood and floral and fruit accords.

The base comprises a "decadent Noir Gourmand" accord, complemented by patchouli, incense and vetiver.
Other key ingredients include vanilla, balsam and sandalwood.

As the fragrance name suggests, the Black Orchid flower was the key inspiration. Ford explained “To me,
it is the perfect flower, luxurious, elegant, pure, sophisticated. The only problem was that it didn’t exist.

Zegna Intenso

Described as the most sensual and virile Zegna fragrance to date, the juice features light and dark elements
an olfactory chiaroscuro and is a fragrance of contrasts, according to YSL.

The light side comes courtesy of fresh notes such as green mandarin and Italian lemon, offset by a touch of
cardamom and pink peppercorns. The dark side is represented by oriental notes of iris, vetiver, woods and
musk.

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The fragrance flacon is a simple rectangle, featuring black horizontal stripes, topped with a solid black cap.
The overall effect is designed to deliver an optical illusion of light and shadow, as seen through a Venetian blind.
The fragrance name is embossed at the bottom of the bottle in silver, against a black band said to be reminis-
cent of a tuxedo cummerband or a scarf.

November 22, 2006


Kenneth Cole Reaction Thermal

The scent, described as warm, comfortable and sexy, was inspired by the waffle-weave, body-hugging fit of
a long-sleeved, cotton thermal pullover. It is said to capture the heat and chill of thermal layering, in the form
of a “soft, seductive scent, with a hip, urban edge and warm and cool contrasts”.

The juice opens on notes of tangelo, Tunisian artemisia and Ceylonese cardamom, leading to a heart of
musk, nutmeg and lavender. The base is a blend of Tonka bean, vanilla and woods. The curved glass flacon is
a reworked version of the original Reaction, topped with a cool blue cap, and featuring a blue, white and grey
fabric label.

The bottle is presented in a woven grey thermal pouch with drawstring closure and metal toggle, which dou-
bles as a useful urban accessory for stashing a fare card or iPod, according to the company.

Omnia Améthyste

As its name suggests, the scent was inspired by the gemstone amethyst, which is traditionally associated
with royalty and balance.

This latest Omnia incarnation targets a younger audience ( aged around 20 – 25 ) than the original, and fea-
tures a lighter, fresher, floral juice.

Omnia Améthyste opens on notes of green sap and pink grapefruit, giving way to the prominent accords of
iris and Bulgarian rosebud. The base features heliotrope and solar woods accords.

The juice is presented in the signature 'interlocking' Omnia flacon, reworked in a lilac and silver colour-
scheme, to match the amethyst theme. The launch will be supported by a print advertising campaign. There is
an eye-catching creative packshot visual in which the fragrance is surrounded by amethysts, and a comple-
mentary model shot.

Mellow

This latest fragrance, launched by Spanish house Perfumes y Diseño, has a unique marketing concept. With
young people being the target consumer base, the company came up with a contest at the faculty of arts in the
University of Madrid, for young people to create something for their generation.

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Of the contestants, three winners were picked for best branding, best bottle design, and best packaging. The
overall winner also got to work alongside the designer Roberto Verino.

The result is a product that smells as sweet as bubblegum but which also hints at the sensual side of the user
with vanilla and musk. “It’s a very sweet scent which also lasts long. Mellow is not just another new fragrance
hitting the stands. It also represents a new way of leaving a meaningful scent.

B Barbie

The scent, which follows on from the successful Barbie Pink Eau de Toilette, targets girls aged from six to
eight years old.

The juice is described as a fresh, modern, fruity floral, with top notes of bergamot, Italian orange and green
apple, leading to a heart of jasmine, lily of the valley and red fruits. The base comprises musk and sandalwood,
plus a sugared accord. The fragrance is presented in a pink, faceted glass bottle decorated with a detachable,
sparkling ‘B’ charm.

We have developed a whole range of Barbie and My Scene fragrance products, each targeted at specific age
groups,” For example, for younger girls aged three to five, Puig has created a Barbie Fairytopia fragrance,
linked to the Fairytopia movie series. Also new for this audience and again linked to the annual themed DVD
release is the Barbie 12 Dancing Princesses set, which features a 100ml edt and a lace rose corsage.

For “transitional girls”, aged six to eight, in addition to B Barbie Puig has created a new Pink gift set for
travel retail, which contains a 75ml edt and a belt. Also available is a Barbie Body Spray Set, and a Barbie
Miniatures Coffret ( four x 6ml ), said to be ideal for airlines.

For girls aged eight and over Puig has created the My Scene collection, linked to three specific My Scene
dolls. There is also a three x 25ml miniatures coffret for travel retail. “Our ambition is to be the number one
fragrance house worldwide in the children’s category,” noted Tarré. “Our objectives now are to strengthen even
further our relationships with existing clients, and to open up new markets, such as the Middle East and Latin
America.”

Bengal

The face of the new fragrance will be Spanish-born model Inès Sastre, Lancôme’s house model for several
years, who will aim to portray the “magical world” of this diverse country, said Brun. Expect a new bottle, a
new carton, and new colours. The global roll-out will take place from February 2007 and sales of €5 million
worldwide are expected next year, mainly coming from the Asian market. The retail price will be €40.

The India-themed line will form part of Lancôme’s Collection Voyage targeted at travellers. “Travel retail
is a huge business and it is getting bigger.” “We want to propose something in a qualitative way. We have a
new bottle, very upscale, with a new cap, and new visuals.” “We will keep on talking about the brand and show-
ing it is alive, continuing with the story.”

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Certainly, the first Tropiques travel exclusive fragrance worked so well for Lancôme that the company fully
expects the new India version to outperform it in sales by some + 20 %. The line took the theme of the Tropics
and its exotic flowers, which were reflected in the advertising visuals and the packaging. And that wasn’t the
only clever thing about it the name happened to be plucked from the rich Lancôme archive.

Fleur de Carbotine

A flanker to the original Cabotine, launched in 1990 embodies the freshness and lightness of a flower,
according to the company. It will be launched in spring 2007.

The juice, created by Firmenich’s Jean Claude Delville and Jean-Pierre Béthouart, is described
as a refreshing, feminine floral. The top notes include syringa flower and mandarin; the heart lily, orchid, peony
and cactus blossom. The base is a blend of nectarine, heliotrope and musk.

The flacon and outer packaging are the work of PI Design’s Fabrice Legros. In line with the fragrance
name, the stylised stopper is shaped like an open flower. The colour-scheme is green and yellow.

October 30, 2006


Glow After Dark by JLO

Glow After Dark introduces a darker, sexier side to the Glow by JLo portfolio, according to the company.
It was reportedly inspired by the bond between friends, and the journey and possibilities of a ‘girls night out’.
“With the launch of Glow After Dark by JLo, we hope to give consumers a broader perspective.” “The origi-
nal Glow by JLo is angelic and personal. By contrast, Glow After Dark by JLo is mischievous, charismatic and
sexy.”

The juice a sheer, floral musk was created in collaboration with nose Gabriela Chelariu of
Fragrance Resources. The top notes include mandarin, white cherry and passion fruit. The heart is a blend
of jasmine, peony, rose and orange flower; the base features pink musk, tree moss, blonde woods and patchouli.
The flacon is a reworked edition of the original Glow by JLo. In place of its predecessor’s frosted glass, there
is a silver chrome mirror finish, decorated with black and silver rhinestones.

Baldessarini Ambré

Described as ultra-exclusive, masculine and elegant, the new scent concept revolves around relaxed confi-
dence. The price points will be in line with the original Baldessarini del Mar.

The Baldessarini Ambré juice is the first to be constructed around a whisky accord, claims P&G Prestige.
This is complemented by top notes of mandarin and red apple, leading to a heart of violet, offset by a leather
accord. As the fragrance name suggests, the base is a blend of amber notes, enhanced with oakwood, vanilla
and labdanum.

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268 Glen O. Brechbill

In line with its luxury positioning, the packaging is prestige. The flacon is square, and shows off the amber-
coloured juice. It is topped with a 70g Zamac cap, reportedly one of the heaviest ever.

The advertising campaign again features Charles Schumann, the face of Baldessarini fashion and of
Baldessarini del Mar. In the background is a private jet (in place of the superyacht for the first fragrance) and
a woman in evening dress.

Prada Man

The hotly-anticipated fragrance, created in conjunction with the Puig group, is described as “the classic fra-
grance of tomorrow”. It continues the fragrance narrative that began with Prada’s first female scent, according
to the company. Like that of its feminine predecessor, the juice is rich and amber-based. It was created by
designer Miuccia Prada, and Daniela ( Roche ) Andrier of Givaudan. The amber element is balanced
by the clean, fresh scent of barber’s soap typical of a fougère.

Key ingredients include bergamot, mandarin, neroli and cardamom oil; geranium, orange blossom, myrrh,
amber and saffron.

The packaging pays homage to its feminine counterpart, complete with a decentralised cap, and an engraved
metal artisan plaque which discloses the fragrance’s hallmark ingredients. The black and white advertising
campaign, shot by Steven Meisel, features model Eddie Klint.

Tommy 10

Back in 1996 the originals were touted as classic scents with an unexpected twist. The new versions are
described as modern interpretations of those originals, which feature new notes handpicked from states across
the US. “The concept of taking a cross-country journey and the hope, freedom and opportunity associated with
it is an American rite of passage.” As an American brand, this is the perfect theme for this new launch. tommy
10 and tommy girl 10 represent that period in life when you are just beginning to strive out on your own, which
is an experience many of our consumers can relate to.”

The Tommy 10 juice opens on a Seattle Rain accord, enhanced with Hawaiian pineapple, Kentucky blue
grass and Cape Cod cranberry. At the heart is a Freedom accord, featuring wet violet, Rocky Mountain blue
spruce and Arizona Saguaro cactus flower. The base includes Long Island driftwood, Vermont Red maplewood
and Wyoming cottonwood.

Tommy girl 10 is described as a liquified version of floating petals. Nantucket cranberry, Marion pear and
Indian River grapefruit are among the top notes. The heart features a Dream Accord composed of Mississippi
magnolia, Californian honeysuckle and Virginia water lily. The dry down includes Vermont cream, butterscotch
and Rocky Mountain birch. The updated packaging echoes the shape and style of the original flacons, with a
sleeker, square profile, more rounded shoulders and a shiny, silver-coloured cap. A bold “10” graphic is embla-
zoned on both the bottle fronts.

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Missoni

A very niche and prestige designer fragrance which appeals to a different customer segment who appreci-
ates self-indulgence or is simply looking for an extraordinary gift.” The Missoni scent is described as modern,
spirited and enticing in a distinctive “Italiano” way. “The fragrance draws upon Missoni’s 50-year heritage of
luxe sensuality and embraces a “passione” for life”.

The juice is a blend of fruits, florals and Gianduia chocolate. Key notes includes Italian bergamot, peonies,
bitter orange and amber.

The fragrance packaging pays homage to the signature Missoni fashion knits, and features combinations of
red, orange and magenta. The flacons are rounded, with a hand-blown feel, topped with an asymmetric metal-
lic spray and cap. The advertising campaign was shot by Mert Alas and Marcus Piggot, at the Missoni family
home in Sardinia. It features Margherita Missoni, the eldest daughter of Angela Missoni.

Blue Agava & Cacao

Described as a “luxurious liquid that’s sexy, edgy and persuasive”, the scent is said to have been inspired
by Latin rhythm and vibrancy. It is an olfactory experience with an instinctual pace and tempo that dances on
the skin, whilst taking the senses through an irresistible journey, according to the company. Accordingly, the
studio was transformed into a tropical paradise, complete with plants, dancers, singers, themed cocktails and
canapés, set against a pulsating jungle drum beat backdrop. The celebrity clientele included the über-glam Zoe
Lucker, best known for her role as Tanya Turner in the UK TV series Footballers Wives; model Marie Helvin;
and actress Sarah Parish.

The Blue Agava & Cacao juice described as “effortlessly modern” opens on notes of lime oil, grapefruit,
birgaradia, cardamom and red berry. The heart is built around the agava flower, complemented by sea salt,
orchid, geranium and white lily. The base is a blend of chypre, cocoa, vetiver, cinnamon, musk and vanilla
beans.

Blue Agava & Cacao is suitable for Fragrance Combining ( where two colognes are used at once, or a
cologne is layered with a different body crème or bath oil ).

Antidote

According to the designers, “Antidote is a magic potion that transforms negative into positive and evokes
joy, wonder, love and success”. Importantly, it is described as a true couture fragrance the perfect olfactory
expression of the original concept behind Viktor & Rolf’s “Monsieur” clothing line, launched in 2003. The fra-
grance therefore defines a one-of-a-kind style and contemporary look, claims L’Oréal. “A fragrance especial-
ly this one is a gift and a message,” explained the designers. “It says who we are and what values we uphold.”

The structure of the Antidote juice is compared by the company to the architecture of a tailor-made suit,
richly expressing a new masculine identity, complete with multiple facets. The scent coloured emerald green

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opens on a burst of mint, cardamom and citrus notes compared in fashion terms to a white shirt, leading to a
layer of jasmine absolute, French lavender, geranium essence, nutmeg, cinnamon bark extract, freesia, orange
blossom and violet the cashmere sweater. The base the tuxedo is a blend of amber, patchouli, vanilla, iris,
woods, tree moss, leather, white musk and Tonka bean.

The flacon, designed by Fabien Baron, features bevelled edges and mirror-like reflective facets. The front
bears a silvery, medicinal-style plate; the cap is black wax, and designed to evoke a top hat. The advertising
campaign was shot by two photographers, Inez van Lamsweerde and Vinoodh Matadin, under the artistic direc-
tion of Fabien Baron.

Love in Paris

The original floral juice, built around a heart of rose and peony, remains unchanged. The flacon, however,
has been re-worked, and features a gold-coloured silhouette of the Parisian skyline, complete with the Eiffel
Tower.

A star and a heart symbols of love complete the motif, which is repeated on the white, matte outer carton.

September 30, 2006


CK One Electric

A new, limited-edition unisex fragrance from Calvin Klein, called CK one Electric. The scent is launching
this month in Europe, and will roll out to the Americas in October, followed by Asia in November.

The juice features the light, citrus notes found in the original CK one, but charged with a stronger, more
intensified freshness, according to the company. The new scent is described as bright, clean and vibrant, with
an undertone of warmth. The top notes include lime, cedar leaf and mandarin, leading to a heart of neroli, water
lily and violet leaves. The base is a blend of musk, amberwood and cedar wood.

The juice itself is coloured a bold, neon green. It is presented in the signature CK one flask-style flacon,
encased in a matching clear, neon-green acrylic case.

Kenzo Love

The new fragrance concept is based around a “voyage of love”, specifically one couple’s “slow and sensu-
al” journey through Asia. They are accompanied on this journey by a multi-coloured bird, a motif which fea-
tures on the fragrance packaging and ad campaign.

The juice, described as sensual, soft and serene, features exotic ingredients such as cherry and frangipani
blossoms, incense, white tea, thanaka wood, rice and vanilla. A floral-woody-musky composition, it was cre-
ated by Daphné Bugey and Olivier Cresp of Firmenich.

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The lacquered glass fragrance flacons are available in three different versions, although all incorporate the
same basic, curved slender shape.

John Varvatos

The new Limited Edition Vintage Cologne from John Varvatos is a classically masculine scent that has been
updated with a subtle infusion of spices. It has its base in a woody and vaguely leathery scent, as is typical of
many men's colognes, but smells less like a lumberjack biker and more like an urban sophisticate with a bit of
mystery. Does that sound complex? It should, because the scent decidedly is. The smooth fragrance has notes
of rhubarb, santolina, quince, silver absinthe, marine fennel, cubeb peppers, juniper berries, white lavender, cin-
namon leaves, jasmine, patchouli, oak moss, fir balsam, ashwood, tonka beans, turkish tobacco, madras wood,
and suede.

White Tea

When I first posted about the White Tea scent at the Westin many commenters mentioned that they were
interested in buying the scent. You are in luck, they have now announced a signature fragrance collection with
a soy candle, room oil diffuser and potpourri. According to the press release, hundreds of guests asked how to
purchase the scent, which incorporates notes of geranium and freesia for their homes. The potpourri sells for
$25, the candle is $36 and the room oil diffuser costs $65 on the hotel website. Cheaper than going to the
Westin and inhaling.

Arrogance T.E.A.

Here are four separate collections, themed around green tea, vanilla, jasmine tea and red fruits.

This choice of flowers, fruit and spices evokes the pleasure and well-being of warm, intimate moments,
according to the company. It is also said to respond to the latest trends, while remaining ageless in appeal.

The Green Tea fragrance, as its name suggests, is composed around a heart of green tea. It opens on top
notes of lemon and magnolia; the base is a blend of vetiver and musk.

The Vanilla scent begins with a citrus fizz of lime, orange and tangerine, building to a heart of ylang-ylang
and geranium. The dry-down features vanilla orchid, sandalwood and cedar wood.

Bergamot and ambrette seeds are the opening notes of the Jasmine Tea fragrance, which is, unsurprisingly,
built around a heart of jasmine tea. The base comprises sandalwood and musk.

Lastly, the Red Fruits fragrance begins with notes of ginger, grapefruit and green apple, leading to a heart
of peony, ylang-ylang and red fruits. Amber, sandalwood and vanilla complete the dry-down.

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Cerruti 1881 Black for Men

The scent, described as “the ultimate gent’s fragrance”, is said to have been inspired by the balmy yet
refined atmosphere of an Italian evening. The fragrance aims to embody the personality of a self-confident man
with a natural masculine allure, according to Coty. The new Black version adds a modern twist to the fresh
woody scent of the original Cerruti 1881. The juice was created by Quest’s Michel Girard.

The top notes include black pepper combined with cotton lavender micro-absolute and bitter orange. The
heart is a blend of Texan white cedar, nutmeg and fresh black cumin; the base features marzipan micro-absolute,
plus guaiac and agar woods.

The flacon is a reinterpretation of the original Cerruti 1881 bottle, darker in colour to match the name and
topped with a black cap. The outer carton is a matching black, with the fragrance name etched in a contrasting
silver. The advertising campaign features a half-seen model, dressed in a black Cerruti suit. The strap-line is
“Perfect Natural Elegance”.

Femme de Montblanc

The scent is being positioned as a luxury, intense, ultra-feminine fragrance, ideal for evenings and special
occasions.

Accordingly, the amethyst-coloured juice is a spicy oriental. It features top notes of bergamot, cardamom,
cinnamon and pineapple, with a heart of turkish rose, jasmine, may and orange blossom and heliotrope.

The base is a blend of woods, amber and musk, offset by gourmand notes of raspberry, chocolate and peach.

The flacon design reflects that of the extraordinary Montblanc diamond, cut with 43 facets in the shape of
the legendary Montblanc star, which was presented earlier this year in Geneva at the company’s official cen-
tennial celebration. The key advertising visual features a model in a strapless evening gown, standing before a
backlit curtain.

Blue from Escada

The fragrance will be priced at a premium compared with the current Montblanc scent portfolio. The fra-
grance concept revolves around the pursuit of joy and energy.

The juice opens on fresh, green notes of leaves and herbs, enlivened with a pop of star fruit. Peony helps
form the floral heart, while the base includes woods and amber.

The packaging aims to be uplifting and aspirational. Both the flacon and the outer carton sport a sparkling
blue livery, with a pink dot to represent the “seed of joy in the woman’s heart”.

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DKNY Red Delicious Feminine

The two scents are described as more sultry, daring and tantalising than the original Be Delicious duo, cap-
turing in fragrance terms the heart of a passionate relationship.

The feminine version for Red Delicious opens with a Champagne accord, partnered with lychee, raspberry
and apple. The heart features vanilla bean, patchouli and amber. Raspberry re-emerges in the dry-down, paired
with a Sensual Skin accord.

DKNY Red Delicious Feminine Masculine

The male juice is described as dark and spicy, with top notes of Cognac, rum, saffron flower and cardamom.
Other key ingredients include coffee absolute, vanilla vodka, citrus notes, davana flower and tiger orchid.

Like the originals, both fragrances are presented in apple-inspired flacons, this time coloured a rich, ruby
red and topped with a silver cap. Packaging for the men’s fragrance, both inner and outer, is a deeper shade of
red.

August 30, 2006


Remix for Women

This latest concept pays homage to the legendary days of disco, resurrecting and reinventing the codes of
the past, according to the company.

Emporio Armani Remix for women is a floral juice blended with fruity elements. It opens with pear sor-
bet, cranberries and star anise, which lead to a heart of freesia, peony, magnolia and clover. The dry-down fea-
tures musks and woods.

Remix for Men

Its masculine counterpart is described as an aromatic fougère. It includes top notes of bergamot, basil grand
vert and aniseed, with a heart of cardamom, mace and lily-of-the-valley, on a base of liquorice wood, vetiver
and musks.

The fragrance flacons are the signature Emporio Armani shape, with the colour-scheme and materials
reportedly inspired by the Emporio Armani 2006-2007 Fall-Winter Collection.

The men’s version is coloured a midnight blue; the women’s mauve. Both feature the fragrance name dis-
played in broad neon type, engraved with chrome.

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Live Luxe by Jennifer Lopez

Inspired by “all things glam”, Live Luxe is said to celebrate the creative inspiration that its superstar name-
sake feels for dance, and her love for ultimate luxury.

The juice opens on notes of pear and peach, leading to an exotic heart of amethyst freesia and muguet petals.
The base is a blend of diamond musk and soft amber.

The flacon is a reinterpretation of the original Live Jennifer Lopez bottle. It features a kaleidoscope-like
pattern of bright colours notably green, gold and red topped with a ruby red cap.

Boss Selection

Selection is the name of the Boss label that was launched in 2004. The collection features rich, exclusive
fabrics and top-level craftsmanship, complete with hand-sewn details.

In the fragrance advertising visual, the actor Thomas Kretschmann is wearing a Boss Selection suit. The
campaign strap-line is 'Leave A Mark'. Boss Selection’s core target will be men aged 35 to 49 a segment which
has not yet been fully exploited, according to P&G.

The juice is described as an aromatic fougere, with fresh citrus notes and a woody-musky signature. The
flacon is a transparent solid square created by Lutz Hermann. The outer carton features similar clean, simple
lines, with a metallic grey and black colour-scheme.

Boss in Motion

Boss in Motion limited edition began rolling out last month. The juice, described as woody, watery and
spicy, is presented in the same signature round flacon, this time coloured black and orange.

Boss Femme Eau de Parfum

The scent, which targets a slightly older core demographic ( aged 25 - 34 ) than previous Boss Woman cus-
tomers, represents a big push into the women’s sector for the brand.

The fragrance concept centres around self-confidence, femininity, sophistication, radiance and elegance.

The rosé-coloured juice is a floral/sheer oriental, with top notes of tangerine, blackcurrant and freesia, lead-
ing to a heart of lily, stephanotis and rose petal. The musky dry-down includes apricot and sandalwood.

The flacon is cylindrical, with a curved neck and cap. The outer carton is coloured a complementary shade
of rose, within a slim, silver frame.

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Valentino V pour Homme

Described as the olfactory embodiment of the modern Casanova a cool heartbreaker the concept oozes sen-
suality, charm and masculinity, as highlighted in the advertising visual.

The key target market is aged 25 - 34. The juice is a fusion of woody, citrus and oriental notes. The pack-
aging sports a midnight-blue colour scheme embellished with the signature 'V' motif.

Intimately

David and Victoria Beckham are planning to launch a new fragrance together, called "Intimately." The pair
worked closely, selecting scents and packaging for the complimentary his-and-hers perfumes. Posh chose a
pink and silver theme for her scent, while David went for a more masculine brown color. He already has a best
selling after shave, Instinct, so it seems that the new fragrances are already on the road to success with many
current users eager to try the new line. Not one to be left behind, Posh will soon add her own line of cosmet-
ics and beauty products to her name, too.

Cittá Di Kyoto

Is a perfume made by SM Novella, one of the oldest pharmacies in the world, that blends Italian and
Japanese scents and sensibilities. It was released to commemorate the 40th anniversary (in 2005) of the twin-
ing of Florence and Kyoto, which are considered to be sister cities. The fragrance is very complex, with a flo-
ral head of jasmine, hawthorne and ylang-ylang, followed by fruit and iris notes, and closed with a musky,
woodsy undertone, which lingers on the skin. The goal of the scent is to be sweet and sensual, and everyday
perfume for some and an elegant evening fragrance for others.

Life Filter

Targeting the 'Life Flirter' who stands out from the crowd, its positioning is spontaneous, exuberant, elegant
and naturally sexy.

The juice features three accords, to represent the multifaceted nature of its target market. The Luminous
Energy Accord contains pink peppercorn, pomegranate, plum and mandarin zest; the Jubilant Floral Accord is
a blend of peony, jasmine, tuberose and muguet; while sandalwood, vanilla, iris and musks make up the
Tantalising Skin Accord.

The transparent oval bottle reveals the pale blue juice, and the Lacoste brand’s signature crocodile. The
outer carton is coloured a matching blue.

Driven

It makes sense for Kylie Minouge to have a fragrance and even Danielle Steel isin't much of a stretch but
Derek Jeter? The captain of the New York Yankees will be creating his own fragrance with Avon. The fra-

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grance is called Driven. The fragrance will launch in November and will eventually include a personal care
line that include deodorants. The scent has top notes of grapefruit, oakmoss and spice. Details of the deal
weren't released but it's certain Jeter will be well-paid ( he always is ).

Sira Des Indes

The name 'shira' means 'sweet dessert' in Sanskrit, in line with the scent’s positioning as a gourmand fra-
grance.

A key ingredient of the juice is Champaca flowers. Just 100 trees in India were selected for the harvest.
The organically-grown flowers are said to have been hand-picked at dawn and processed within three hours.
The optimum harvest months are March and April.

The fragrance bottle is a strong, square shape, topped with a heavy silver cap. The name is featured on the
front of the flacon, framed within an burnt-orange square.

July 30, 2006


Tropical Edition Halloween

The flacon has been created in the design of a silver cage, which contains the image of a colourful parrot.
The outer carton is transparent, with a purple top and base, which feature the words “Tropical Edition
Halloween”.

Tous Touch takes its inspiration from the “Duna” jewellery collection, which combines gold with leather.
The juice, described as a semi-oriental floral, includes notes of violet, lime, lily of the valley and pink pepper.
Be Sensual Be Tous

The flacon is a crystal-like half-circle, topped with a baguette-shaped gold-coloured cap. An integrated
gwp, in the form of a leather cord hung with a gold-plated teddy, adorns the neck.

The bottle is encased in a brown suedette pouch, which nestles inside the outer square carton, designed to
evoke a gold ingot. This “ingot” is encircled with a band of textured brown. The front of the box is embossed
with the fragrance name and the Tous teddy motif, again in gold.

The juice has not been constructed around a traditional olfactory pyramid, according to Perfumes y Diseño.
The key notes include lotus, freesia, Arabian jasmine, vanilla blossom, raspberry and honey-sweetened almond.

Hummer

Recently, Elizabeth Arden bought the rights to the Hummer scent. And we're not talking about the scent of
gasoline and motor oil, but instead to the name and a scent that is inspired by the very idea of the luxury brand.
Elizabeth Arden intends to release an eau de toilette and a deodorant, both with the Hummer name, across

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Europe and in China later this year.

The perfume will have the "unmistakably seductive scents of tonka bean and patchouli," while the deodor-
ant will feature "exotic spices such as cardamom and amber for a truly masculine adrenaline rush that can only
be called Hummer." After a disappointing year of sales in the US, the company does not seem like it intends
to release the new fragrances there.

Tous Touch

“Tous Touch has a higher positioning than the previous two feminine fragrances. “It brings together many
elements it is upmarket yet ethnic, sensual and seductive. As its name suggests, everything about the concept
is very tactile.”

Noir

I've mentioned S.T. Dupont lighters and smoking accessories before, now Cosmetics News reports that they
are launching a new men's fragrance with the unoriginal name of Noir. The fragrance has a sleek black look
that looks like their lighters. The scent has notes of lavender, mint and clover with a base of vetiver and hazel.
The shiny black glass bottle has a facet design. The fragrances launches in the luxury hotspots of the Middle
East and Russia this summer followed by rollouts to China and South America.

Lulu Jane Pooch

Dogs don't always smell like a bed of roses and even the most loving owner has to admit that once in a
while. There are several options for improving your pet's odor, but while going to the doggie salon works, it's
easier to have something you can do at home. For example, you could spritz on some Lulu Jane Dog Spritz,
which is a perfume specially formulated for dogs. We've seen one similar perfume before, but this one is a lit-
tle more readily available, since it isn't a limited edition. The Lulu Jane perfumes will freshen up you pet with
a spray of either lavender or jasmine. The fragrances are packaged in old-fashioned atomizers, with fanciful
gold-tasseled pumps.

Danielle

Danielle Steel is coming out with a fragrance. Steel, who is famous for her popular romance-driven books,
is working with Elizabeth Arden to launch Danielle by Danielle Steel. Steel is famed for her love of couture
gowns and her feminine style and her fragrance is described as having a heart of jasmine, rose and orchid. The
new fragrance, which comes in a heavy glass bottle has a box design based on one of Steel's favorite gowns, a
pink and black lace Rochas number.

Stuff

This October sees yet another milestone for the multi-talented teen queen, as her first fragrance, produced
in conjunction with Elizabeth Arden, begins its worldwide roll-out.

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With Love Hilary Duff will introduce a more sophisticated side of Duff to her audience, according to Arden,
which claims that “the multifaceted fragrance will embody the essence of Hilary’s personality.” “Elizabeth
Arden actually approached me,” she revealed. “It was kind of a shock; I had never really thought about doing
a fragrance, even though I’m very girly and wear it all the time.”

Duff described the whole collaborative process as “incredible”. “I just loved it,” she enthused, adding with
a giggle “Now I just want to be a perfumer! “The part I enjoyed most was going into the lab that was so inter-
esting,” she recalled. “I can be a bit obsessive, I suppose, in the sense that when something new comes into my
life, I want to know all about it.”

The fragrance name, also, holds personal significance. “We went through a bunch of names,” she recalled.
“That’s a tough enough process anyway, but we did the fragrance first, and once we’d come up with the final
product, any names we’d considered before didn’t quite fit.”

The fragrance’s core target market is young women aged 15 to 24, but Duff is confident that the appeal will
be much broader. The juice was created by Quest perfumers Stephen Nilsen and Rodrigo Flores-
Roux. In terms of ingredients, effervescent mangosteen and Champagne represent the “fun and bubbly” side
of Duff’s personality, while her “complex, sensual side” is highlighted by an accord of textured cocobolo
woods. The bottle vintage-style faceted flacon is topped with a citrine stone-like cap. The roping/antiqued fin-
ish on the collar was reportedly inspired by one of Duff’s favourite rings.

The support - the comprehensive media plan will include scent strips, text messages and Internet, print and
TV advertising. PR activity will include personal appearances, sampling, print editorials and an exclusive AOL
interview with Duff, targeted to reach 2.5 million participants.

June 30, 2006


Noa Perle

Noa Perle is the latest addition to the Noa franchise. It is described as a delicate, modern fragrance of sen-
sual seduction.

The juice, created by Domitille Berthier and Olivier Polge of IFF, features contrasts of light and
depth, freshness and intensity, according to Cacharel. Key ingredients include pink pepper, kumquat, white
peony and hazelnut blossom. The flacon, like its predecessors, is smooth and round, with no distinct back,
front, side or profile. It features a mother-of-pearl corolla, topped with a cabochon-style spray. Floating in the
flacon is a shimmering mauve pearl. The outer carton is decorated with a mauve-green hologram effect, com-
plete with a sphere trempe-l’oeil motif.

The print advertising visual features Lithuanian model Ilona Kuodiene, in a modern-day recreation of
Botticelli’s image of Venus. This is complemented by a TV campaign shot by supermodel-turned-photographer
Ellen von Unwerth, whose brief was to create a new “mood” for Cacharel. This visual ambience is described
as less demure and more provocative and extrovert. “This is a distinct choice by Cacharel, who see in Ellen

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von Unwerth’s artistic expression the capacity to conquer new territories

Amor Amor Elixir Passion

A fruity floriental, the juice is described as more sensual and seductive than the original. It opens on top
notes of blood orange, mandarin and blackcurrant, leading to a heart of tiare flower, jasmine and lily of the val-
ley. The base is a blend of sandalwood, Palmyra palm and benzoin oil.

The flacon is an updated version of the original, coloured a lacquered ruby red with a silver cap. For dif-
ferentiation, it features a silver rose motif on the front of the bottle. A rose featured on the outer carton of the
original, and in the advertising campaign.

Perfume No. 919

Cell phone companies have been limiting their marketing capabilities by only coming out with new phones
and accessories that directly relate to those phones. Phone-maker Mobiado has teamed up with Bissol, a fra-
grance firm, to create the first perfume specifically for luxury phone users. Perfume 919 is packaged in a black
aluminum container with an individual serial number on each. The container vaguely resembles a phone circa
the early 1990s. The perfume is described as having "a clean, fresh, youthful scent with top notes of mandarin,
juniper berry, elemi; middle notes of white musk, bamboo, oakmoss; and base notes of vanilla, cedarwood, san-
dalwood."

L’Homme Yves Saint Laurent

Now it is time to work on men, because we are still living on Kouros, which was launched 25 years ago.
We have to make a successful re-entry into the men’s arena, because we have been absent for too long. ”The
fragrance is described as “the embodiment of all masculine attributes and all aspects of virility”. In the eyes of
YSL, the man who wears it as personified by the face Olivier Martinez is elegant, refined, charismatic, physi-
cal and sensitive.

The juice was created by Anne Flipo, Pierre Wargnye and Dominique Ropion. It features fresh
top notes of lemon cedrat and bergamot, blended with ginger of China. The heart is a mix of florals and spice,
courtesy of violet leaves, basil flowers and white pepper. The dry-down combines Haitian vetiver, cedar wood
and Tonka bean.

The fragrance flacon is made of heavy glass, topped with an oversized hexagonal metal cap. Inspired by the
Bauhaus design and architecture, its aim is to evoke two different universes. The cap, designed in the shape of
a bolt, is meant to represent a luxurious interpretation of an everyday object, in contrast with the pure lines of
the glass bottle. The launch will be supported by both print and TV advertising campaigns, produced by British
artist and photographer Sam Taylor-Wood. As previously stated, the fragrance face is French actor Olivier
Martinez, who first gained international acclaim for his performance in the 1995 film The Horseman on the
Roof (for which he was dubbed the Brad Pitt of French film). He is currently dating Australian pop star Kylie
Minogue.

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Jil Sander Style

A tour of the artist-owned villa, with its high ceilings, white space and minimalist décor, provided the per-
fect backdrop to the new launch. “The inspiration for this fragrance was the Jil Sander brand image. “That
means qualities such as purity, balanced proportions and the striving for perfection. It’s all about an elegant
spirit, with a modern allure,” she added. “It’s a philosophy of life, as well as a fashion look.” The general fra-
grance positioning centres around exclusivity and private, not overstated, luxury.

The juice was created by Symrise’s Bernard Ellena, who described Jil Sander Style as a sensual, ele-
gant and distinctive fragrance. The top notes feature freesia, mango, cardamom and pink pepper berries. The
heart is a floral accord characterised by violet, complemented by magnolia, iris flower and jasmine, a
favourite of Jean Claude Ellena. The base is a blend of vanilla, amber and musk.

Ellena described how he was inspired by a visit to the Jil Sander store on the Avenue Montaigne in Paris.
“I was touched by the perfection of detail,” he recalled, “and the richness of the materials. That was my start-
ing point.” Ellena’s initial brief, he maintained, was very open. “I was not given too much information in
advance, “ he explained. “And that is a good thing, because then there are fewer constraints and much more
freedom.”

The Jil Sander Style juice took around two years to complete. As with all his most successful creations,
Ellena said that while he was mindful of current trends, his aim was to put his own signature spin on the cur-
rent fragrance fashions and above all create something with commercial appeal. “I work to win,” he stated firm-
ly. “No-one wants to create a fragrance that doesn’t sell. All perfumers want people to like and subsequently
buy what they compose.”

Nor is Ellena obsessed with sourcing endless new ingredients. “I work with only a few,” he asserts,
although even “a few” means around 300. “Obviously I have my personal preferences, particularly within cer-
tain fragrance families, but it’s how you combine these count.” The face of the fragrance is Polish model
Malgosia Bela, who is pictured wearing minimal make-up and an ivory Raf Simons shift.

Red Door Velvet

The juice is a rich floral bend, complemented by notes of Earl Grey Tea, musks and vanilla.

The fragrance flacon is a re-worked version of the original. This time the bottle is coloured a deep red, high-
lighted with platinum accents. Echoing the name, the carton is velvet, with a quilted design. Tendenza is an
Italian word meaning trend. The Tendenza for her image is described as feminine and confident, romantic and
evocative, distinguished and refined.

Created by internationally renowned designer Fabrice Legros, the heavy glass flacon incorporates a pure yet
dramatic design. The repartition of the glass conveys a smooth and delicate pink impression, which reflects and
refracts light and gives it a sense of elegance. The pearl finish of the white "Tendenza for her" wording aims
to enhance the sense of romanticism, according to the company.

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A sophisticated combination of textured white board with gold shimmering particles, together with blends
of pink create elegant and delicate packaging that captures the essence of everyday glamour, the firm said.

Tendenza for her is described as a sheer but intense fragrance, boasting feminine floral notes. Delicately
floral, it contains a blend of colourful and fruity inflections of refreshing grapefruit and green apple. South
African freesia, rose from Turkey and Indian jasmine give a warm and powdery touch, while warm undertones
of vanilla from Madagascar give its deep, sugary and slightly spicy aroma.

Insolence

As its name suggests, the fragrance concept is “young, irreverent, defiant and free”, reinforcing Guerlain’s
trailblazing heritage within fragrance. In line with this unconventional nature, the traditional olfactory pyramid
has been “deconstructed”, so that wearers are taken straight to the heart of the fragrance, described as a new
interpretation of violet. Other key ingredients are red berries including raspberries, used for the first time in a
Guerlain fragrance Tonka bean, resins and iris.

The fragrance flacon was designed by Serge Mansau. The bottle comprises three glass half-spheres,
adorned on the top with the Guerlain signature on a platinum circle. The face of Insolence is actress Hilary
Swank, who “perfectly embodies the independent woman with her non-conformist beauty and vibrant person-
ality,” according to Guerlain.

“When Guerlain asked me to represent Insolence, it didn’t take me long to make up my mind,” Swank
explained. “The only fragrance I was aware of growing up was Shalimar by Guerlain, because my mother wore
it every day. Guerlain has such a legendary past to build on. In the past I’ve been offered other contracts. I
turned them all down because the products were not significant enough.” The print campaign was shot by fash-
ion photographer Vincent Peters. The TV advertising is the work of director John Mathieson, who was Oscar-
nominated for his cinematography of Ridley Scott’s film Gladiator.

May 30, 2006


Stella in Two

“We have a fabulous programme behind Stella because it’s a brand that can be really strong. Stella herself
is young and famous in her own right. She is well known for her beliefs and is a big personality. “Step-by-
step, the Stella fragrance is establishing itself as a modern classic,” declared Roos at the launch event. “This is
due not only to the beautiful juice, packaging and advertising, but to the entire input of Stella too.” She con-
tinued. “We are all very proud of the sales and rankings we have achieved so far. Today we are gathered togeth-
er for the start of another adventure.”

“We take fragrance very seriously,” explained McCartney. “I personally really believe in it, and I don’t like
the fact that fragrance has become very disposable, something that isn’t meant to last very long any more.
“Stella the fragrance is something we were really proud of, and we wanted to introduce another audience to it.
A way to do that, I felt, was to split the two original elements of rose and amber.”

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282 Glen O. Brechbill

Hence the separation of and focus on peony and amber. “Rose is powdery, feminine and girly,” noted
McCartney. “You either love it, or you hate it, so to broaden the appeal we brought in peony, which to my sur-
prise is a rose. It’s lighter, airy, delicate and a much younger scent.” With a more masculine, sensual feel, the
amber is a perfect foil. “I felt it should be solid,” explained McCartney. “Of course, that makes it very portable
and ideal for travel. It’s something you can keep with you at all times; it doesn’t have to stay in the bathroom.”

Scent of Peace

Bond No. 9 is famous for their scents which celebrate New York neighborhoods but now they have taken
on a global challenge by creating The Scent of Peace. The fragrance, which is unisex, has grapefruit and black
currant notes with cedarwood and musk. The scent which launched this month costs $195 for the 3.4 ounce
bottle and Bond No. 9 will donate $2 for every bottle that is purchased to Unicef. Intriguing idea, but I wish
they were throwing a little more than $2 in Unicef’s direction.

Purplelips

Described as a vibrant, sensual, seductive fragrance, it belongs to the floral amber family. Created by
Antoine Lie and Guillaume Flavigny of Givaudan, the juice opens on notes of blueberry, crocus and pur-
ple granadilla.

Violet, lilac and vanilla orchid form the heart; the base is a blend of amber, sandalwood and musk.

A mouth shape famously one of Dali’s favourite symbols is a key motif. Five pairs of lips adorn the fra-
grance flacon, also coloured purple.

Jetlag

The JetLag concept is described as distinctive, playful and high-impact, with a light-hearted nod to fun,
good humour and, of course, travel. The name itself is “an invitation to travel, to adventure and wide open
spaces”, according to the company.

The juice, created by Givaudan’s Olivier Pescheux, is an invigorating airy citrus, with energising
properties that reportedly help banish fatigue. The scent opens on notes of lemon, grapefruit, cardamom and
pepper, leading to a heart of patchouli, cedar wood and amber. The base is a blend of incense, cinnamon and a
tea-rose accord.

The packaging features so-called “travel codes” that are instantly recognisable worldwide. For example,
the outer carton sports a meridian line motif, designed to evoke the crossing of time zones. The plane design
was inspired by airport pictograms.

Special tester stands have been created to merchandise the fragrance, in the form of an enlarged version of
the outer box.

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Ange ou Démon

The new model in the dual advertising visuals is Marie Steiss, the daughter of France's Prime Minister
Dominique de Villepin. In one visual she looks angelic ange and, in the other, a sultry temptress with provoca-
tive eyes démon.

The fresh, herbal, aromatic juice was created by Parfums Givenchy's in-house nose Françoise
Donche. It contains mandarin from Calabria, white thyme essence and saffron essence as top notes; lily, ylang
ylang and orchid at the heart; and, at the base, tonka bean, vanilla, palissander wood and oakwood absolute -
the latter ingredient incorporated into a fragrance for the first time ever.

"The new fragrance has the Givenchy DNA French style, ultimate chicness, aristocratic soul and playful
spontaneity and expresses a new facet of the house. We want to make women dream; it is sophisticated, luxu-
rious and all about seduction, purity and mystery, where light plays with shadows."

The advertising visuals, shot by renowned fashion photographer duo Inez Van Lamsweerde and Vinoodh
Matadin, will appear in print and outdoor campaigns.

24K

A tribute to the founder’s mother, the floral scent comes in a two-piece handcrafted flacon which symbol-
ises the unity of the physical and the spiritual, according to Jivago. The juice contains 24ct gold leaves which
is said to impart positive energy. Jivago was the first company to introduce 24ct gold into a fragrance, and it
earned the firm a FiFi Award nomination in 1996 for innovation. The company had the use of gold in the fra-
grance line patented in 1997.

Millenium Hope

The scent for the next 1,000 years” was launched in 2000, contained in a multi-faceted glass sphere which
is said to represent unity and wholeness. The pink and blue colours represent new beginnings, according to
Jivago. In 2000, the spherical shape of the flacon earned Jivago a FiFi award nomination. Millenium Hope
for Men was nominated for the best men’s fragrance category, also in that year.

F by Ferragamo

The new signature scent is described as rich, voluptuous and ultra-feminine. The juice was created by
Quest’s Francis Kurkdjian.

The fragrance is constructed around natural floral ingredients, spearheaded by jasmine, rose and orange
flower. The eye-catching flacon sports a colour-scheme of white, red and black, and features several elements
designed to reference Ferragamo’s famous footwear heritage.

For example, the flacon itself is curved, supposedly to echo the shape of a woman’s leg, while the cap recalls

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284 Glen O. Brechbill

Ferragamo’s famous wedge heel. The outer carton sports a new, signature red logo. The provocative ad cam-
paign aims to emphasise the relationship between a woman, her shoes and her fragrance. For the first time, in
addition to print, Ferragamo Parfums will use TV advertising too.

Pure White Linen

The new scent is described as an airier, brighter, modern floral fragrance, constructed around the classic ele-
ments of the original which have been revamped with fruity notes. “We wanted to create a fragrance that
reflected what casualness and luxury means today,

The fragrance flacon is a reinterpretation of the original, with sleeker, more elongated lines. The colour-
scheme is an icy-white frost. The white seashell motif has also been renewed.

The advertising campaign was shot by Mario Testino and features Estée Lauder spokesmodel Gwyneth
Paltrow, clad in a white linen Balenciaga shift. The tagline is “The Fragrance to Live In All Year Long”.

Euphoria

In line with its feminine counterpart, the concept and positioning will be provocative, sensual, exotic and
uninhibited.

The juice, described as an “addictive fresh oriental”, features a blend of fresh and rich elements, such as
ginger pepper, patchouli, and a creamy suede accord.

The flacon incorporates clean, square lines, topped with a rectangular aluminium cap. The outer carton is
a burnished bronze. The Euphoria Men launch will be supported by both print and TV advertising, featuring
models Natalia Vodianova ( the face of Euphoria for women ) and Andrew Stetson.

Night Jette

Described as elegant, flirtatious and glamorous. By Night Jette is the second fragrance from the fashion
designer, who is as famous as Victoria Beckham in her native Germany.

The fragrance bottle, designed by Jette herself, is said to "capture the hypnotic dazzle of a disco ball" with
its myriad ruby cut-glass facets. The cap is also faceted, while the outer packaging has a smooth satin finish.
The overall colour scheme spans Bordeaux to pink, featuring light refractions.

The vanilla-oriental juice was created by the leading nose Michel Almairac of Robertet and has
a topnote accord of delicate rose petals and jasmine. The heart blends woody cedar with the warm seductive-
ness of vanilla, softened by a milky mist of sandalwood. The drydown calls on musk for its lasting hold as well
as amber for depth and sensuality.

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April 30, 2006


By Night Jette

By Night Jette, it is abundantly clear that Jette Joop throws her heart and soul into the projects, designing
the whole image and the bottle herself, using her industrial design background to come up with unusual details
in either the bottle shape or the faceting, for example. She is also keen to design affordable items targeted at
the entry-level end of a leading brand.

Explaining the concept behind By Night Jette, she said "I wanted to show another facet of my brand and
personality more sexy, more glamorous and stronger. I incorporated a dance theme, just a tad, and not too
cheesy. It's about being glamorous, sexy and dancing in the evening, feeling special and being the centre of
attention. It is a very relaxed femininity, being happy and having fun."

Jette loves telling anecdotes, and jokes about when she and her friends tried to guess which parts of a croc-
odile they were eating recently at a Vietnamese restaurant, or the time during the Michel Comte photo shoot
when she danced for four hours non-stop. When her signature Jette fragrance was launched in Germany last
year, she went out into the street in disguise, wearing a tracksuit and trainers, and demanded to know from a
perfumery store saleswoman if the perfume was selling. To her relief, her fragrance went straight to the top of
the perfume charts and has just been awarded a Fifi fragrance industry award.

J’Adore

The new J'adore advertising comprises a one-page and double-page visuals featuring the actress Charlize
Theron.

In addition, the company is introducing the J'adore Gold Supreme Collection of products containing real
24ct gold, which are described as giving a shimmering, couture touch to the skin. The collection comprises a
Shimmering edp and a Shimmering Oil. When sprayed, the Shimmering edp leaves a subtle golden veil on the
skin. Described by Dior as a new vision of the J’adore “star” concentration, it is said to be the first time the
wearer can see the result of the perfume directly on their skin.

The perfumed Shimmering Oil is described as long-lasting and its "remanence" is even bigger than an alco-
holic fragrance, according to Dior. The dry oil leaves no greasy/oily trace on skin and is said to illuminate the
body. The bottle is a new interpretation of the amphora bottle.

Forever & Ever Dior

The concept is described by Dior as young in spirit and retro, while evoking flowers, nature, lucky charms
and a new innocence.

The fresh, soft floral bouquet has top notes of ivy leaves, freesia petals and water jasmine for freshness. The
delicate floral heart contains wild rose and almond blossoms, subtly enhanced by the spicy hints of geranium.

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The base notes of vanilla, musk and ambrette seeds bring velvety softness and subtle sensuality, according to
the house.

The pink bottle incorporates new and modern codes flowers and embroidery in line with Dior Couture
accessories.

Lovely Prism

The women's fragrance bottle features an eye-catching inverted prism look and the prominent Givenchy
logo on the top.

The fragrance is a floral, fruity, green juice consisting of peony, magnolia and apple blossoms for its floral
base, green apple, tangerine and blackcurrant for its fruity tang and hawthorn, iris and sandalwood as its top
notes.

Alexander McQueen Kingdom

A lighter, edt reinterpretation of the original edp, the juice features notes of bergamot, mandarin and jas-
mine, blended with ginger, pink pepper and myrrh.

The fragrance concept takes its inspiration from ancient Greece, a theme echoed in the designer’s
spring/summer 2006 fashion collection.

Accordingly, images of Aphrodite and Galatea are imprinted on the fragrance flacon. A montage of Greek
gods and goddesses adorns the outer carton.

Eau de Toilette pour l’Eté

The scent is described as a perfumed ode to the queen of flowers the peony, reportedly a symbol of richness
and feminine beauty in China and the emblem of true love in the West.

The flacon is coloured peony pink, and the flower decorates the bottle and outer box.

Rosamor Eaux d’Eté

Are inspired by Santo Domingo, the Caribbean homeland of the designer. Both incorporate a tropical
theme, in terms of juice and the floral decoration of the bottles and cartons. Blue is the colour for Boucheron’s
limited-edition summer duo: Boucheron Eau Légère and Boucheron pour Homme Eau de Toilette Fraïcheur.

Chopard pour Homme

The Chopard pour Homme fragrance is being positioned as the olfactory embodiment of the “male dream”.
It is described as a modern classic that reinterprets the timeless elegance of Chopard with style and savoir-faire.

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It is aimed at the contemporary Chopard man, viewed as someone passionate and successful, with a winning
attitude to life.

The juice, created by Firmenich’s Thierry Wasser, is an amber-woody-oriental blend. It opens on


notes of yuzu, cardamom and star anise, leading to a heart of nutmeg, bourbon pepper and clary sage. The base
features labdanum and cedar wood. “I related to this project straightaway,” Wasser explained, when asked why
he was chosen to create the Chopard pour Homme juice. “The brief was fun and inspiring, and I collect watch-
es, so I already understood the craftsmanship and quality synonymous with the house of Chopard. “I under-
stood immediately what it was necessary to portray via the juice. And that’s really what my job is all about
effective communication.”

The fragrance flacon with designed by Thierry de Baschmakoff, with input from Gruosi-Scheufele. It
reflects the precision and craftsmanship of Chopard watches, according to the company. The bottle is a heavy,
blue-tinted glass rectangle, with lines designed to evoke the curves of a watch case or coach of a vintage car.
The advertising visual, shot by Pamela Hanson, portrays the smiling model Dupen jumping behind the wheel
of his vintage Austin Healey.

Amor pour Homme

Amor pour Homme is targeted at consumers who are both “romantic and urban”, according to Cacharel.
The juice, a woody fougere, was developed around a heart of rose unusual for a men’s scent.

The advertising visual features Kazakhstani model Eugen Bauder.

Iced Delights

The company has reintroduced, as limited-editions, what it describes as the “summer body companions” for
its Lolita Lempicka Eau de Toilette and Lolita Lempicka au Masculin Eau de Toilette.

It has also created two gwps: a violet raffia sack and a green ribbed cotton tote bag.

Tous

Especially created for a balmy summer. The brilliant top notes are dominated by bergamot, blackcurrant
and mandarin oranges, leading to its sweet heart of jasmine, gardenia, peony, ylang-ylang, lily of the valley and
pepper, ending with Tonka beans, amber, cedar and white musk.

The new line transposes the pure, elegant characteristics of Tous Eau de Toilette into the "magnetism"
of the fashionable colour violet, the company said.

Gucci Envy Me 2

This is being positioned as an object of desire, almost a “must-have” accessory.

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The key target market is the so-called urban indulgent, aged 23 - 35. “The product features the signature,
embossed Gucci ‘double G’ motif, which really links the fragrance to the mother brand.

March 30, 2006


Valentino V pour Homme

“The concept for this is the modern Casanova a cool heartbreaker which will be made clear in the advertis-
ing visual.

The key target market is aged 25 - 34.

Boss Selection

For extra coherence, Selection is also the name of the Boss fashion label that was launched in 2004. The
collection features rich, exclusive fabrics and top-level craftsmanship, complete with hand-sewn details. In the
advertising visual, the actor Thomas Kretschmann is wearing a Boss Selection suit.

Ralph Hot

The former, described as sexy, flirty and fun, targets females aged 15 to 25, who are “youthful but sophis-
ticated”.

The juice is a mix of sensual mocha cream, spicy cinnamon and maple. “Hot takes the Ralph Lauren
Fragrance portfolio into a whole new olfactive territory, the gourmand fragrance category.

The fragrance is presented in a purple flacon, accented with bold splashes of turquoise, yellow and hot pink.

Pure Turquoise

A high-end fragrance, with more selective distribution.

The juice is described as a floral chypre a exotic blend of cassis, night blooming cereus and earthen
patchouli.

Prada Eau de Parfum Tendre

This latest re-interpretation of the signature Prada fragrance is a lighter version of the original, and partic-
ularly suited to Asian markets. The worldwide launch is scheduled for the second half of the year.

The juice is a new combination of the original’s four key ingredients: patchouli leaves, san-
dalwood, labdanum and benzoic, “re-mixed” by IFF’s Carlos Benaim and Clement Gavarry.

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The flacon and packaging are similar to those of the original fragrance.

Caroline Herrera 212 Feminine

The women’s version features tangerine and red fruits, on a base of sandalwood and musk. This year’s fra-
grance flacon is coloured shocking pink, presented in the signature “”melting ice cube” transparent outer pack-
aging.

Caroline Herrera 212 Masculine

The men’s version described as a burst of calming cool is characterised by notes of citrus, nutmeg, incense
and sandalwood. The rectangular flacon is coloured icy blue.

Pour Femme

Is described as lighter and cleaner, echoing the design of Bvlgari’s gold jewellery and highlighting the sig-
nature circular “double Bvlgari” motif. It will be on-counter from September.

To reinforce the relaunch, the company will roll out globally its two complementary versions of pour
Femme - Voile de Jasmin and Rose Essentielle. The former is a light, fresh floral edt based on a jasmine note.
As its name suggests, the latter features essence of rose in an edp formulation.

Both versions are presented in a frosted flacon, with a colour-coded cap, for ease of differentiation. They
too will roll out worldwide from September, although Voile de Jasmin will be available in the travel retail chan-
nel from June. The new advertising campaign, featuring Kate Moss, will emphasise Bvlgari’s jewellery her-
itage, and also flags its commitment to, and ambitions for, its fragrance business. The strap-line is “Essence of
a Jeweller”.

Versace Bright Crystal

A new fresh, flowery fragrance created by Donatella Versace, the head of the leading Italian fashion house.

The fragrance is said to taste of juicy pomegranate grains, iced accord and shining yuzu, flowing into mag-
nolia, peony and lotus flowers, and finishing with sensual plant amber, acajou and musk.

The luxurious bottle features transparent, luminous glass, to bring out its pink-coloured fragrance. The
crystal cap is designed to be faceted and bright like a diamond.

Shanghai Butterfly

Is described as a crisp floral fragrance developed by master perfumer, Hugh Spencer from Ungerer and
Company.

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290 Glen O. Brechbill

The top note comprises lemon slice, mandarin, green snow apple, and spicy carnation, which flow smooth-
ly into the delicate floral heart. The heart is a sophisticated blend of jasmine, lily of the valley, gardenia and
crimson whisper rose. The exotic base is a blend of blonde woods, green cedar, Siberian musk and sandalwood
to create warmth.

Inspiration for the fragrance bottle and the packaging is drawn from Nanette Lepore’s Eastern influence in
fashion.

The bottle is delicate jade green, crowned with a cap in the same shade. The glass displays rich, Eastern
graphics inspired by ornamental details. The pure Parfum flacon is presented in a luxurious gold presentation.

L de Lolita Lempicka

“It’s very Lolita,” he noted, “but so far it is not hurting sales of the first fragrance; it’s helping it. In the first
three weeks of launch, in all markets, sales of the first fragrance were up year-on-year.”

L de Lolita Lempicka has a siren/mermaid theme. The juice features notes of bitter orange, cinnamon,
vanilla, woods and musks. The flacon is designed to evoke a heart-shaped jewel, bedecked with charms. The
colour scheme is turquoise and coral.

Tropiques

The experience for the journalists incorporated all the senses, for example Hear an entrance with birds and
tropical garden and waterfall sounds; See a tropical garden evoking the Tropiques ingredients ( mango and cran-
berry ) and the fragrance face, Inès Sastre; Touch: the Tropiques woman’s travel diary with watercolour paint-
ings; and Taste & Smell: sampling a mango and cranberry cocktail while discovering the Tropiques fragrance.

“Tropiques is the first edition of the “Collection Voyage”, a series of travel retail exclusive fragrances that
takes the consumer on a voyage around the world. We are delighted to launch Tropiques first in Asia-Pacific
with Nuance-Watson in Singapore.”

Betty Johnson Fragrance

“The fragrance will be totally coherent with Betsey’s fashion”. “The juice is a fruity-floriental. The pack-
aging will be colourful and extrovert, with an opulent velvet element and an eye-catching cap.”

The fragrance will be the latest chapter of a wide-ranging diversification process that has seen Betsey
Johnson evolve from its apparel roots into a leading US lifestyle brand.

DKNY Delicious Kisses

UK. Aramis and Designer Fragrances is re-animating its DKNY Be Delicious women’s fragrance. The
juice features notes of blood oranges, chilled vodka, red thyme and tomato leaves, on a base of white birch and

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tulip tree wood.

February 30, 2006


Tous Touch

The new fragrance takes its inspiration from a jewellery collection named Dune. Consequently it features
a strong colour-scheme of burnished golds and browns, in addition to Tous’ signature teddy motif. “Tous Touch
has a higher positioning than the previous two feminine fragrances,” Perfumes y Diseño Area.

“It brings together many elements: it is upmarket yet ethnic, sensual and seductive. As its name suggests,
everything about the concept is very tactile.”

The floral-fruity juice features notes of freesia, lily, jasmine, vanilla, blueberry and almond. The weighty,
clear glass flacon is topped with a cap and collar of hammered matte gold. Around the neck of the bottle is a
gold-plated teddy pendant, offered as an integrated gwp.

Versace Man Eau Fraîche

Is a lighter, fresher edt version of the original scent, and features a reworked juice and revamped packag-
ing.

The scent is a blend of classic men’s ingredients, refreshed with unusual notes to deliver a “surprisingly
fresh” fragrance, according to the company.

The juice combines top notes of white lemon, carambola and rose wood, leading to a heart of cedar, tar-
ragon and clary sage. The base is a blend of musk, amber and sycamore wood. The flacon is a heavy, rectan-
gular turquoise.

Black Orchid

A Socialite's Life has the scoop on the next Tom Ford fragrance. As we've mentioned before, Ford has
worked on the Youth Dew Amber Nude and the new version of Azuree. According to Miu, who received a
reader tip, the new fragrance is Tom Ford Black Orchid. Given Ford's propensity for heady scents this seems
like a good fit. I'm definitely thinking this will be a very lush and heavy floral doing its best to be sexy in a
bottle.

Daytona 500

Smelling like a raceway isn't the most appealing option in the world but Elizabeth Arden is making a go of
it, teaming up with the International Speedway Corporation to create a Daytona 500 fragrance. The cologne is
for men and has notes of tarragon, sage, bergamot, nutmeg and sandalwood. Bottles sell for $30 and $40 and
have a car-tire-like metallic and rubber top that is embossed with the Daytona 500 logo. If only they had put a

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292 Glen O. Brechbill

little sound chip inside so that it would make race car noises when you opened it.

Moschino Friends Men

Is a deliberate tribute to all things Italian, as highlighted by the patriotic red, white and green colour-scheme
that echoes the Italian flag.

Described as a young fragrance, it targets active, dynamic consumers.

The juice is characterised by citrus notes of bergamot, tangerine and orange. The heart is a floral mix of
geranium and petitgrain; the base a blend of wood and musk. The bottle is transparent, adorned with the
Moschino red/green/white “flag”.

Opium Fleur Impériale Eau d’Orient for Women

The theme for the feminine fragrance is the Imperial Flower, apricot blossom. Reportedly cultivated by the
Empress, it is said to have embellished the Forbidden City, and now symbolises rebirth at spring. The theme
for the masculine scent is white pepper and bamboo.

Key ingredients for the women’s scent include mandarin orange, neroli, apricot, jasmine and osmanthus.
The masculine version incorporates ginger, grapefruit, nutmeg and vetiver.

The flacon and outer packaging for Opium Fleur Impériale Eau d’Orient is coloured a delicate pinky beige,
and decorated with branches bearing apricot flowers.

Songes

Songes, was inspired a trip that Camille Goutal took to Mauritius. The fragrance, created with Isabelle
Doyen, is meant to evoke a romantic, tropical night thick with heady scent. Songes uses Frangipani, Absolute
of Ylang-Ylang, Absolute of Jasmine and Absolute of Vanilla. It is sweet and strong but not too overpower-
ing. After a first burst of jasmine, frangipani and gardenia it resolves into a soft white floral with slightly woody
notes. It's set to launch here in the U.S. next month.

KISS Fragrance

You would think the day for this had long since passed but according to WWD, KISS is coming out with a
fragrance line. The band signed a deal with Gemini Cosmetics to do men's and women's scents. What does
KISS smell like? The scents are going to be elegant, sexy and emblazoned with the KISS logo. The article
quotes band member Paul Stanley as saying that "this is the fragrance for people who dare to be like KISS not
fans of KISS." Stanley also recently designed a guitar line and says the band is working on an apparel line.

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Paris Roses des Vergers

Has a rose theme and is designed to evoke a country garden/orchard.

The juice therefore incorporates cherry and pear tree blossom, wild rose, musk, cyclamen and blackcurrant
leaves. Both the bottle and the outer box feature a delicate green and pink rose motif.

Sea & Sun in Cadaquès

As its name suggests, the scent was inspired by the Spanish village of Cadaquès, where the artist reported-
ly met his wife Gala for the first time.

The fragrance, a floral sweet amber, is said to be ideal for the summer season. The juice, created by
Robertet’s Michel Almairac, features notes of kumquat, apricot, blackcurrant, freesia and musk.

The flacon is rectangular, adorned in the centre with a nose and mouth motif evocative of Dali’s Aphrodite
of Knidos painting.

Armani Code for Women

Armani Code for women is all about seduction, glamour, power and sophistication, centring around a
“femme fatale” figure. Referencing the choice of name, designer Giorgio Armani explained “I like its mys-
tery. It is an invitation to enter into my fashion world but above all it is to honour feminine seduction. The
secret code possessed by women is the ability to seduce.”

The juice, described as sparkling and voluptuous, is based around orange blossom, highlighted with orange
peel, jasmine, vanilla and honey.

The tall, cylindrical flacon is coloured sapphire-blue, embellished with an oriental lace motif. The colour
was chosen because the Egyptians associated blue with immortality and intelligence; in Persian sapphire also
means “the most beautiful of things”. “The bottle has a feminine shape with its curves, but the silhouette is
very pure,” Armani noted. “The delicate shading of the bottle expresses the duality between light and obscuri-
ty. The idea of playing with light and contrasts is always present in my fashion.”

The print advertising visual, shot by Steven Klein, was reportedly inspired by the Hollywood film scene. It
features Swedish model and actress Mini Anden, who wasa discovered at the age of 10 and has graced the cov-
ers of leading fashion magazines such as Vogue and Elle. British GQ recently named her "the sexiest girl in
the world".

Beyond Paradise

The juice is the same prismatic floral as the original, but reworked in a lighter, 50ml eau de toilette con-
centration.

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The fragrance flacon has also been updated. The edt version of Beyond Paradise is presented in the same,
distinctive elongated raindrop shape, but with an iridescent rainbow coating.

Island

Is rolling out Island, the latest feminine fragrance from designer Michael Kors, into the travel retail chan-
nel.

Described as the ideal fragrant destination, Island Michael Kors is said to represent relaxed luxury. The
juice is a blend of rich, humid florals, offset with tropical fruits, driftwood and white bark.

The packaging echoes its namesake theme. Inspired by the waters of the Caribbean, the flacon is a heavy
rectangle of turquoise-coloured glass, the horizontal lines deliberately designed to evoke the sea and sky merg-
ing into the horizon.

Aramis Always for Him

Is described as an uncomplicated, casually elegant scent. It features notes of cucumber, blue mint and
woods.

Aramis Always for Her

Its feminine counterpart is a fresh, creamy scent, offset by a delicate floral nuance.

The fragrance flacons are curved, so that when placed together they form a circle. The chrome caps visu-
ally echo the platinum wedding rings worn by Agassi and Graf.

The Aramis Always colour-scheme is blue for the men’s fragrance, and pink for the women’s. One side of
the outer cartons features a visual of Agassi and Graf holding hands.

Given the masculine heritage of Aramis, the company expects a strong performance from Aramis Always
for Him in particular. The feminine version may ultimately evolve into a limited edition.

Mandarina Duck

The scent, already available in Europe, Asia, the Middle East and Central America, is set to enter the North
American market by the end of March.

Initially, the fragrance will be sold exclusively at Barney’s NY stores.

The Mandarina Duck juice, developed by Firmenich’s Nathalie Lorson, is described as a colourful,
sparkling and energetic edt, aimed at an optimistic, enthusiastic and dynamic woman.

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The vivid yellow colour-scheme is designed to evoke a corresponding mood of dynamism and vitality,
according to the company.

January 30, 2006


Burberry Baby Touch

Do babies need perfume? I was once friends with a Venezuelan family who put perfume on their babies'
heads for special occasions. Burberry now has their own alcohol-free eau de toilette for babies. The scent is
described as an essence of citrus fruit rind, wild mint and rhubarb jelly blended with orange blossom petals,
jasmine, lily of the valley and base notes of tree moss, vanilla, plus a drop of milk

Control Curious

In Control Curious Britney Spears a limited edition will begin its global roll-out from April.

The concept revolves around “pushing boundaries” and “testing limits”, according to Arden. Accordingly,
the print ad visual, shot by Ellen von Unwerth, features a seductive, heavily made-up Spears looking straight
to camera.

The juice is described as a variation on the vanilla-infused musk of the original Curious Britney Spears. It
opens on a loquat fruit note, building to a heart of orchid, crème brulée, black vanilla bean and Tonka crystals.
The dry-down features sugared sandalwood and musk. The flacon is also an updated version of the original,
with a striking black and hot-pink colour-scheme.

Provacative Interlude

The positioning of the fragrance is said to be seductive and intriguing. Accordingly, the juice created
by Carlos Benaim and Loc Dong of IFF is described as a modern oriental with gourmand accents.

The top notes are a blend of Champagne and white berries, highlighted with guava leaf. These lead to a
heart of sunset orchid, rose petals and mango flower. The base features a white chocolate accord, teamed with
cashmere musk and redwood.

“We conceived Provocative Interlude as a fragrance that creates an intimate yet alluring and daring aura of
seduction,” explained the two noses.

The flacon is a reinterpretation of the original, inspired by the curve of a woman’s back. The bottle features
a lavender lace accent, designed to heighten the seductive feel. The lace motif, in scalloped aubergine, is repeat-
ed on the outer carton, to evoke a corset.

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Tropiques

Tropiques will form part of a new “Collection Voyage” that will be updated each year with a new concept.
Asia will be the focus region for 2007; Africa for 2008.

As a fragrance, Tropiques is steeped in Lancôme history. The original version was created in 1935 by com-
pany founder Armand Petitjean. It was one of five fragrances which were presented at the June opening of the
Universal Exhibition in Brussels, thereby heralding the launch of Lancôme. The others were Tendre Nuit,
Bocages, Conquete and Kypre. The 2006 version is described as a modern take on the original fragrance and
bottle, and an ideal complement to Lancôme’s classical offer.

The juice is a fruity floral, which opens on notes of cranberry, raspberry and kumquat. The heart is a blend
of mango flower, jasmine and blackberry, on a base of Tonka bean and vanilla. The flacon is made of heavy
glass, decorated with a watercolour tropical flower motif that is echoed on the textured outer carton.

Pleasures Artist Edition

“Ruben Toledo was the perfect artist to illustrate the heart and soul of Pleasures,” explained Estée Lauder.
“He is an iconic illustrator and his design for the Pleasures Artist's Edition bottle truly reflects a woman’s desire
to experience life’s little pleasures every day.”

Both the flacon and the outer carton of the Pleasures Artist's Edition feature a brightly-coloured pattern
designed to evoke a “magical and whimsical garden where fun and adventure await”. The colour-scheme is a
mix of hot pink, orange and blue.

L’Instant d’un Été for Him

The masculine version, described as a fragrance frisson, includes cool, frosted notes teamed with woods,
for a tonic sensation. The juice features neroli, star anise, lemon petitgrain and pink pepper.

L’Instant d’un Été for Her

The limited-edition feminine fragrance features a juice revamped with florals and citrus, coloured the shade
of grapefruit and bitter orange. Key notes include magnolia, jasmine sambac, ylang-ylang, vanilla and musk.

CK One Summer

Is described as a vibrant, refreshing interpretation of the original ck one scent. It is said to be invigorating,
fresh and easy to wear.

The juice features top notes of crisp melon, tangerine leaves and water fern, leading to a heart of lemon,
verbena, blue freesia and rhubarb. The base is a blend of incense, cedar wood, cool musk and peach skin. The
packaging has been designed to evoke the sunny feel of a beach escape, according to the company.

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Eternity Summer

Is a floral-fruity fragrance, with a top note of fig and pink pomelo, complemented by a heart of white flo-
rals. The drydown comprises sandalwood, sage and musk.

Eternity Summer For Men

A crisp, refreshing fougère opens on a watery accord highlighted by tarragon. The heart features notes of
lavender oil, sea grass, cedar leaf oil, mimosa and violet leaf. The base includes a driftwood accord, white
amber, patchouli and musk.

The Eternity fragrance flacons have been re-interpreted with a sage-green sea rushes

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2005
Perfumer Brief ’s, Launches, & Reviews
Pages 298 - 326

December 31, 2005


J’adore

The holiday gift for the lady who is a fan of Dior's J'adore fragrance, their limited edition comes in a in
Baccarat bottle with golden rings and sits on a little white mink cushion. Only 100 bottle were made worlwide
and each one is numbered. The fragrance is a super-feminine floral of roses, musk, and orchids. The special
edition comes in a mini armoire and sells for $5,000.

Pure Purple

The concept is joyful, vibrant and bold “a whirlwind in a bottle”, according to the company.

“We wanted to create a clear, modern, unexpected spirit”. “The spirit of a woman in harmony with her
world, who expresses herself in a burst of pure energy. Purple is the perfect colour for her: a real positive, fem-
inine force.”

The juice opens on top notes of cyclamen and nectarine bright, outdoorsy notes designed to put the wearer
in a more carefree and youthful mood. The heart is a blend of black violet and floral accords, leading to a base
of amber, white suede and sweet marzipan.

The fragrance flacon, created by Lutz Harmann, is said to represent a dancer in motion. It is a triangular
helix of purple-tinted glass that “spins” as it rises.

The Pure Purple print and TV campaign was created by director Stephane Sednaoui. Set in New York, it
features model Natasa Vojnovic dancing freely through the streets. The soundtrack is by Mint Royale.

Hypnôse

These will include a new, lighter, edt version of Hypnôse. “This will be launched worldwide in April, in
time for the spring/summer season,” explained Boisseaud. “It will be distinguished from the original edp with
a different coloured bottle and packaging and is an ideal way for us to keep the launch momentum going.”

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“Lancôme ranks number four worldwide within women’s fragrances in travel retail, thanks largely to our
key lines Trésor and Miracle, so we shall not be neglecting these either.”

Trésor Rose D’Amour

“The juice will be reworked to highlight the rose ingredient. There will also be a rose engraving on the
packaging, and a ring around the cap.”

Tropiques

As a fragrance, Tropiques is steeped in Lancôme history. The original version was created in 1935 by com-
pany founder Armand Petitjean. It was one of five fragrances which were presented at the June opening of the
Universal Exhibition in Brussels, thereby heralding the launch of Lancôme. The others were Tendre Nuit,
Bocages, Conquete and Kypre.

“We have drawn on elements of the original for the new Tropiques,” said Boisseaud. “The flacon is made
of heavy glass; and the outer carton is textured. It represents perfectly an exotic universe that is both sensual
and refined. Tropiques embodies perfectly the concept of travel but linked to Lancôme brand values.”

Ralph Lauren Polo Black

“This has been a big launch for us; it’s a great juice and the product embodies classic elegance.

Missoni

"The product and its distribution will be very selective, and our travel retail partners will be no exception.
We are targeting specific areas primarily within our Europe/Middle East/Africa region." "The concept is
absolute high-end, linked to the fashion, with a premium price point. We are very excited about Missoni."

L de Lolita Lempicka

L de Lolita Lempicka has been introduced nine years after the launch of the company’s first female fra-
grance, which is ranked in the top five on the French domestic market. The original line, inspired by fairy tales,
is distributed on all major domestic markets and in selected duty free stores.

The launch of the second feminine fragrance had three key objectives. To position Parfums Lolita
Lempicka as a corporate brand. “Today, the brand is often associated with the first fragrance, and the launch
of a second one will truly get consumers to see Parfums Lolita Lempicka as a multi-fragrance brand.” To at
least double the brand’s sales on each international local market. To enter all major duty free stores by the end
of 2007.

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November 30, 2005


Cerrutti 1891 Blanc

As its name Blanc suggests, the scent is based around the white cotton flower, which makes up the heart of
the fragrance, along with white freesia and white gardenia petals.

The juice opens on notes of cool aldehydes, white grapefruit and pear; the base is a blend of white cashmere
musks and vanilla cream.

The fragrance is presented in a reinterpreted version of the signature, spherical 1881 Cerruti flacon,
coloured an iridescent white.

Clive Christian’s No. 1

One of the most expensive perfumes in the world now has a new luxury version that makes it the most over-
the-top fragrance we have ever heard of (and we have seen a few). Cosmetics Design Europe reports that the
new version of Clive Christian's No. 1 comes in larger size that contains around 16 ounces of the precious per-
fume in a cut glass crystal flacon topped off with a five carat diamond and an 18K gold collar. The fragrance
will be sold at Harrods and sell for nearly $200,000. Only ten of these bottles will be made and it can
be ordered in either the version for men or for women. The price includes special delivery to your door in a
Bentley.

Jean Paul Gaultier to the Power of Two

The unisex scent began rolling out in September. The fragrance concept revolves around sharing and
togetherness. This is reflected in both the advertising and the packaging - the flacon itself is magnetic.

Colours of Love

Will be available for one year. As its name and concept suggest, it continues Guerlain’s theme of love,
romance and shared emotion.

A powdery floral, the juice opens on notes of grapefruit, kiwi, passion fruit and violet, leading to a heart of
rose, mimosa, cassia flower and iris. The base is a blend of musk and ambrette seed.

The fragrance is presented in an updated version of Guerlain’s familiar “exclusives” flacon, topped with the
company’s signature heart-shaped stopper.

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November 23, 2005


Cool Water Women

“This fragrance is being positioned as a love potion in a bottle”. “It’s all about that magic moment when
you first fall in love.”

The juice is described as a fruity floral, opening on notes of bergamot, neroli and peach. The heart is a blend
of jasmine, rose, acanthus and freesia; the base a combination of musk, woods and vanilla.

The fragrance is presented in the signature Glow bottle, this time coloured a pearly blush pink. Around the
neck of the flacon is a mobile phone charm. The advertising visual features a boy and a girl smiling shyly. The
models - chosen by Lopez herself are Liesl Gaffney-Dawson and Patrick Riley.

Kenneth Cole Signature

Is “designed for the man who’s made it”, according to the company. It is a fragrance to match an accom-
plished man’s world and wardrobe.

The fresh, spicy/woody juice features top notes of grapefruit, violet, cardamom and pimento berries. Heart
includes a of orris, water lily and espresso bean; the base a blend of guaiac wood, amber, patchouli and papyrus.
The flacon is made of weighted, curved glass, which reveals the amber-coloured juice inside. The magnetic
cap is a grained, ebony-stained wood. The ad campaign features model Travis Marshall.

Ginestet Les Boise

The perfume-obssesed Now Smell T his has discovered the perfect unisex fragrances for fall. Le Boise is
one of the three wine-inspired fragrances from winemaker Ginestet. The fragrance which comes in a small wine
bottle with a small wood case, is meant to evoke the oak barrels used to age Bordeaux wines. It's heavy on
cedar with touches of smoke, spice and red wine. The fragrance is comparable to Diptyque's Essence of John
Galliano another scent that invokes the warm woodsy scent of fall.

Angel

“Alien is not a lifestyle brand, it is imaginary and esoteric. Angel wasn’t human; Alien isn’t either. But
while Angel was a seductress, Alien is more of a shamen, representing serenity and spirituality.”

The juice, described as a woody amber/solar floral, was constructed around two key accords and brightened
with a floral note. It was created by IFF in close conjunction with Thierry Mugler Parfums
President Vera Strubi. “There were a lot of sniff sessions,”. “The juice took over three years to finalise.”
The main ingredients are white transparent amber, a woody note with Cashmeran, and jasmine sambac. "The
fragrance flacon is futuristic and yet traditional,” explained Palix. Designed to resemble a sacred stone or tal-
isman, it is coloured a deep amethyst and faceted like a jewel, complete with gold claws.

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True Star Gold

The scent is described as a celebration of Beyoncé the performer. The original True Star fragrance,
launched in autumn 2004, played down the star’s flamboyant stage persona. The new fragrance concept is
deliberately more showy. “With True Star Gold, I want women to experience the energy and excitement that I
feel on stage as a performer,” Beyoncé explained. “The fragrance is captivating and intoxicating. It shows the
side of me that people see while I’m doing what I love singing, acting, dancing and performing.”

Accordingly, the juice is described as bright and vibrant, yet modern and easy to wear. The inspiration came
from a sisal rug and an arrangement of lilies that Matts encountered at Hilfiger’s home on Mustique. A crisp,
rich floral, the juice opens on a watery accord of Provencal melon, kiwi and redcurrant, leading to a heart of
pumpkin flower, linden blossom and golden pollen. The final accord delivers a creamy sensation, courtesy of
a blend of milk, raspberry, honey, sisal, lily and tulip wood.

The True Star Gold flacon is a reworked version of the original, updated with a fuchsia glow and a gold-
coloured cap.

October 30, 2005


Versace Eau Fraiche Women

The new scent is described as elegant, sensual and intense, in line with the new direction of Versace fash-
ion. It will be launched in Europe in 2006, then rolled out worldwide.

The packaging is clean and minimal, but retains Versace’s trademark Medusa motif. There is a deluxe pres-
entation for the extract version, compared with the edp. The bath and body line is packaged in pink.

Versace Eau Fraiche Man

A lighter, fresher edt version of the original scent, it features a reworked juice and revamped packaging.

The fragrance includes notes of white lemon, carambola and rose wood, leading to a heart of cedar, tarragon
and clary sage. The base is a combination of musk, amber and sycamore wood.

The flacon is a rectangular turquoise.

Friends Men

Described as the company’s tribute to Italy. The concept features a patriotic white/red/green colour-scheme.

Targeting a younger, active, dynamic consumer, Moschino Friends Men is characterised by citrus notes:
bergamot, tangerine and orange. The heart is a floral mix of geranium and petitgrain; the base a blend of wood
and musk.

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I Loewe You

The fragrance, which targets a younger clientele for Loewe, is described as a declaration of love inspired
by the first kiss.

The juice is a fruity-floral-musk composition. It opens on top notes of grapefruit, bergamot and citrus, build-
ing to a heart of rose, peony and jasmine absolute. The dry-down features white musk, wood and vanilla.

The flacon was designed by Pablo Reinoso. The pink patterned motif was inspired by Loewe’s Pink
Evidence collection. The metal ring engraved with ‘I Loewe You’ further recalls the brand’s accessories her-
itage. The advertising visual features a young model and is said to symbolise the moment of a kiss.

Prada Man

“Our main objective with Prada Man is to create a classic of tomorrow.”

“This fragrance is elegant and sophisticated; a mirror of Prada woman. The overall image is of a ‘reinvented
gentleman’.” The juice is described as warm and amber-based, and targets men aged from about 30 upwards.
The entire concept including packaging and positioning complements its feminine counterpart.

For example, the flacon features a decentralised cap, with the key ingredients engraved on a metal plaque.
There is a masculine pump in place of the retro women’s atomiser.

The outer carton is navy blue and, like the women’s fragrance, will feature woven Prada labels. The flacon
shape twice as high and twice as narrow as Prada Woman will enhance the visual impact when both lines are
merchandised together, according to Goldstein.

Eau Parfumée au Thé Rouge

The new cologne is unisex and features exclusive tea notes. Eau Parfumée au Thé Rouge will begin launch-
ing in selected domestic and travel retail doors in December. The main roll-out is scheduled for the beginning
of 2006.

The juice is described as fresh and vibrant, with a sensual heart. It opens on notes of pink pepper, orange
and bergamot, leading to an accord of Roiboos red tea from South Africa and Yunnan red tea from China mak-
ing its debut in perfumery. The heart is enriched with fig pulp, which gives way to a base of walnut and musk.

The flacon is a re-worked interpretation of the original Eau Parfumée bottle, with a red, white and chrome
colour-scheme. The outer carton is also red and white.

Lolita Lempicka ‘L’

The new fragrance has bitter orange, cinnamon, vanilla and precious woods elements.

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A new limited-edition Midnight Fragrance will also be introduced in December, alongside new Christmas
gift sets Le Boudoir de Lolita for women and Intoxicating Winter for men.

Pomegranate Noir Cologne

The juice features notes of deep red fruits, blended with smoky patchouli and rich, earthy woods. The result
is a scent that’s “sexy, totally sophisticated and utterly compelling,” according to the company.

The inspiration for the fragrance reportedly came from a vintage dress made from rich, red silk. The cre-
ator, Malone, then found herself noticing all things red, including the pomegranate fruit.

“My attraction to pomegranate is in its delicious taste and eating experience,” she relates. “The moment the
waxy skin breaks and reveals that unexpected release of blood-red juice which eagerly stains fingers and
mouths. This playful fruitiness is at the heart of Pomegranate Noir and enhanced with the rich, sweet notes of
raspberry, plum and pink pepper.”

In line with the Jo Malone “Combining” philosophy, Pomegranate Noir can be dressed up for evening with
Vintage Gardenia Cologne, or dressed down for day as a layer over

September 30, 2005


Aromatics Elixir

The limited-edition gold bottle and outer packaging is being introduced in travel retail this month. To com-
plement the launch, there will be a new ad campaign, shot by Guido Mocafico. Only five advertisements have
been created in Aromatics Elixir’s history and the first one did not air until 1984, 14 years after the launch.

The fragrance Clinique’s first was originally created as a service item, and promoted primarily though word-
of-mouth.

In addition to the gold perfume bottle, Clinique has created a limited-edition solid perfume compact, pack-
aged in a gold-coloured case.

Over the past decade, 21 million bottles of Aromatics Elixir have been sold worldwide. Four bottles are sold
every minute around the globe. Over the years these basics have been supplemented by a variety of limited edi-
tions, such as a Body Powder in 1993; and a Candle and Shimmering Spray in 1998.

Escada

Has an affordable luxury positioning, and will be priced and promoted accordingly.

The juice, described as a Fresh-Sensual-Floral, was created by Pierre Bourdon of Fragrances Resources.

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The top notes include bergamot, blackcurrant, cucumber and freesia, and lead to a heart of jasmine, peony,
orange blossom and rose. The base is a blend of amber, musk, nectarine, vanilla and orris.

The pale green juice is presented in an oval, heavy glass flacon, topped with a clear cap. In line with the
scent’s luxury positioning, the advertising features a cache of diamonds cascading over the flacon. The tag-line
reads: “a girl’s best friend”. There is also a double page visual, featuring the fragrance and model Veronica
Varkova.

Montblanc Starwalker

Is targeted at “the new generation of men who shape their own future”. The Starwalker man is described
as a romantic, and a realist; a person who is content to strive and challenge, but careful and cultured too.

The spicy-woody juice opens with an accord of bergamot, tangerine and bamboo, leading to a heart of
elemi, ginger and nutmeg. The base is a combination of sandalwood, cedar wood, white musk and amber.

The fragrance flacon is minimalist, timeless and masculine, according to Cosmopolitan. The heavy glass
bottle features square shoulders and a geared cap, marked on top with the Montblanc star. The Starwalker
advertising visual features a pack-shot and a male model staring straight to camera, with one side of his face
partially obscured. The Starwalker advertising visual features a pack-shot and a male model staring straight to
camera, with one side of his face partially obscured.

Stella Rose Absolute

Like its predecessor, the new version is based around notes of rose, including Bulgarian Rose, Centifolia
Rose and Dadès Rose.

The fragrance flacon is an updated version of the original, amethyst in colour, like the outer carton.

Kingdom

Described as a “kaleidoscope of scents”, the juice opens on notes of Parma violet and sweet almond, lead-
ing to a heart of orange blossom absolute, white musk and heliotrope. The base is a blend of Florentine iris and
vanilla.

The violet-coloured flacon has been designed to evoke a talisman, such as a crystal ball or jewelled egg.
The extract version features a ground glass stopper in the style of a fairy’s wand.

The advertising visual (right) was shot by Nick Knight. It features a mermaid-like female reclining on a
throne against a backdrop of colourful clouds.

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Fantasy Britney Spears

The concept for the new fragrance is that of a modern fairy tale, complete with happy ending. Accordingly,
the juice is described as a “magic love potion of sweet temptation”.

Created by Jim Krivda of Givaudan, it opens on notes of lychee, quince and kiwi, leading to a cup-
cake heart accord, complemented by jasmine petals and white chocolate orchid. The base is a blend of musk,
orris and woods.

The fuchsia flacon is encrusted with Swarovski crystals, with an interlocking ring around the flacon collar,
reportedly to represent the pursuit of everlasting love.

Fifth Avenue After Star

The scent is described as a modern oriental that takes the wearer effortlessly from day into night. “The orig-
inal 5th Avenue was launched in 1996, and it continues to be a huge part of our portfolio.”

“It represents a lot of brand equity, and generates big recognition, which we hope to capitalise on with this
new fragrance.” he target consumer is young, chic, stylish and fun. Nose Olivier Gillotin of Givaudan
describes the juice as “sensuous, but with a strong appeal for any age”.

The fragrance opens on notes of black plum, bergamot and coriander. The heart is a blend of muguet, jas-
mine, saffron and lotus blossom; the base combines sandalwood, white birch, Tonka and musk.

The flacon is an edgier version of the classic 5th Avenue design, updated with bold graphics and subtle cop-
per accents, which are echoed on the outer carton.

August 30, 2005


Fantasy

The commercial’s TV debut is slated for MTV’s Total Request Live on Friday 16 September. The show airs
at 17.00 EDT. The print ad, photographed by Ellen von Unwerth, Jaimie Trueblood and 2A, will break in
People and Entertainment Weekly in September, followed by Allure in October, and Cosmopolitan, Glamour,
In Style, Lucky, Self, Seventeen, Teen People and People Style Watch in November.

To support the fragrance launch, the fantasy will go live on 15 September. Fans will be able to download
cell phone ringtones with messages from Britney, wallpaper for their phones and on-line games. Britney Spears'
first fragrance, Curious, was introduced in September last year.

Dior Homme

Dior Homme is described as “the classic fragrance of the new generation”. Its luxury positioning, in line

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Fragrance’s & Their Stories 307

with Dior Couture, is said to blend tradition and modernity in a simple, elegant way.

Based around the iris flower, the juice is claimed to be the first “powdery” fragrance for men. It opens with
an aromatic accord of lavender, sage and cardamom, leading to the powdery notes of iris, cacao and amber. The
base is a blend of vetiver, patchouli and leather.

The launch will be supported with an extensive print campaign, using a selection of black and white visu-
als. These feature various head and body shots of the model, both clothed and discreetly undressed.

J’Adore Gold Adoration

On the feminine front, Dior is launching a new, limited-edition of J’Adore this month. The company has
launched one J’Adore limited-edition presentation every year since 2000.

J’Adore Gold Adoration is described as a fragrance of “absolute femininity”, presented in a reworked inter-
pretation of the scent’s signature amphora flacon.

The juice for this edition is fruity-floral. The bottle features a gold-coloured design, while the outer carton
is white, with a visual of the flacon printed on the front.

Polo Black

The line will be launched in Latin American and Asian travel retail from April 2006. The fragrance is aimed
at men aged 25 - 45. According to L’Oréal, the target consumer is sexy, sophisticated and confident, with an
elegant and hip lifestyle.

The Polo Black juice is described as an aromatic wood fusion that is sexy, mysterious and “slightly dan-
gerous”.

The fragrance opens on notes of iced mango, Spanish sage, and a green effervescent accord. The heart is a
blend of silver armoise and hedione, teamed with a lush liquid accord. The base features patchouli,
sandalwood, timberol and Tonka bean.

The flacon, a reinterpretation of the signature Polo flask design, is a translucent black colour, with strong
sloped shoulders and a silver cap. The front is embossed with an oversized, silver Polo Pony motif. The outer
carton is also black and silver.

Unforgivable

The newly one-named Diddy is teaming up with Estee Lauder to launch a new fragrance, Unforgivable.
Diddy plans a two-tiered strategy with a limited-edition "couture" eau de parfum will retail for $300 for 2.5 oz.,
and will launch exclusively at Saks Fifth Avenue on Dec. 15. The less expensive version will retail for $55 for
2.5 oz. and $75 for 4.2 oz.

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Top notes are of Sicilian lemon, Italian bergamot, Moroccan tangerine, grapefruit, juniper and sparkling
champagne accord; the heart is of Mediterranean air accord, tuscan basil, florentine iris, clary sage and laven-
der, and the drydown is of cashmere accord, cool sea moss, Australian sandalwood, amber and tonka bean.
Diddy says that it smells so good it's unforgivable. The article also goes into Diddy's other plans for world dom-
ination which include more music, video games, perhaps a turn as the "black James Bond" and even Diddy baby
carriages, if the moment feels right.

Soul by Curve for Men

“Soul by Curve is about what’s real,” explained Liz Claiborne Cosmetics President Art Spiro. “It’s for free-
spirited individuals who work hard, but still leave room to play. Their life experiences inspire them and they
inspire others by simply being true to who they are.”

Soul by Curve for Men opens on notes of hydroponic bamboo, green apple and mandarin, plus a hint of
bergamot. The heart is a blend of wild lavender, geranium, sage, violet and hyacinth, while the base features
sandalwood, amber, vetiver and palmetto spice.

The juice is presented in an apothecary-style glass flacon, tinted in amber and topped with a shiny black
metal cap. The outer carton is coloured an antique silver and bronze and is embossed with a filigree pattern.

Amber Nude

Tom Ford's first project with Estée Lauder will be a color and fragrance lineup dubbed Amber Nude. Ford
will also be morphing Lauder's iconic Youth Dew fragrance into a scent called Youth Dew Amber Nude, which
will also have have a color cosmetics collection. The compacts for the collection are said to be Ford's modern
renditions of classic Lauder compacts in gold tones.

July 30, 2005


Soul by Curve for Women

Soul by Curve for Men opens on notes of hydroponic bamboo, green apple and mandarin, plus a hint of
bergamot. The heart is a blend of wild lavender, geranium, sage, violet and hyacinth, while the base features
sandalwood, amber, vetiver and palmetto spice.

The juice is presented in an apothecary-style glass flacon, tinted in amber and topped with a shiny black
metal cap. The outer carton is coloured an antique silver and bronze and is embossed with a filigree pattern.

Soul by Curve for Women also features hydroponic bamboo, with additional top notes of water lily, green
lotus leaf and freesia. Arizona cactus flower, blue tiger lily, jasmine and tuberose are among the heart notes;
the dry down includes nutmeg, heliotrope and incense.

The feminine fragrance is presented in a matching apothecary-style bottle this time coloured a pale yellow

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Fragrance’s & Their Stories 309

complete with glossy metal cap and classic filigree motif.

Pure Turquoise

The latest addition to the Ralph Lauren fragrance line will be Pure Turquoise. The new perfume is designed
to be the luxury end of the Ralph Lauren fragrance collection. It will be launching in Saks Fifth Avenue and
Neiman Marcus in mid-September and will be sold in a eau de parfum spray version and a $350 parfum, which
features one-of-a-kind turquoise bottle tops.

The idea of using turquoise as a launching point works perfectly with Lauren's New West aesthetic which
often features turquoise jewelry. The perfume was inspired by the stone and the Navajo idea that turquoise was
a piece of the sky that fell to the earth. The fragrance is a combination of three layers, a top note containing
lily of the valley and indigo violet petals; a flower-heavy middle note with night-blooming cereus, orange
flower absolute and desert lily and an earthy bottom note with patchouli, vanilla bourbon and rum.

Dior Star

The scent, launched in July displays, featuring clear blue sky and shooting stars, have been instrumental in
attracting travellers and stimulating sales, according to the retailer.

J del Pozo in Black

Described as an “haute couture” fragrance, is claimed to encapsulate avant-garde elegance.

The juice, said to combine the qualities of an oriental and a floral-fruity-wood, was created by
Swiss perfumer Christine Nagel.

It opens on top notes of pink grapefruit, rose and black cherry regarded as a forbidden fruit in ancient times,
according to the company. The heart accord is a blend of black lily, peach wine, jasmine and violet, leading
to a base of vanilla, musk, patchouli, cedar and liquorice wood.

The fragrance flacon is a black opaque sphere, set on a shiny chrome base. The edt version sports a round,
flat transparent cap, the edp a retro-chic pump atomiser.

Burberry Brit Gold

Burberry plans to launch what might well be the ultimate fragrance for the chav, Burberry Brit Gold. The
scent is a limited-edition fragrance that will be available this fall for the holiday season. It is designed to be a
heavier Oriental fragrance for evening.

Haloween J del Pozo

The limited edition, released annually, will be available in travel retail from 15 October until 31 October.

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This year’s edition bears a new design theme: a cross between pop art and romanticism. Pink flowers, green
leaves and white-and-blue linear path grace the bottle, which bears a silver-plated cap and ring at the base.

Described as floral and semi-oriental, the Halloween fragrance is a composition of top-note violets, green
lime and banana; with magnolias, violets, lilies, tuberoses and pink pepper at its heart, and a bottom note of san -
dalwood, incense, myrrh and vanilla.

Live Jennifer Lopez

The fragrance concept revolves around the energy of dance, and is designed to represent another scented
facet of the multi-talented diva, as a complement to the qualities embodied by Lopez’ first three lines Glow by
JLo, Still Jennifer Lopez and Miami Glow.

Accordingly, the juice created by IFF is described as an upbeat fruity-floral. The top notes include
Sicilian lemon, Italian orange and pineapple, while the heart is a blend of redcurrant, peony and violet. The base
features caramel, Tonka beans and sandalwood.

The multi-coloured fragrance flacon sports an embossed ribbon design, and is topped with a spherical green
cap atop a metallic purple collar. The print campaign, shot by Jean-Baptiste Mondino, features Lopez mid-
dance with an unseen partner. And in a first for the franchise there will also be TV advertising, again featuring
Lopez dancing.

June 30, 2005


Florence Gunnerson

Florida-based Florence Gunnarson was born into a priveliged family as a child, and travelled thoroughly
through the Middle East and Europe. During her travels, she was unsurprisingly drawn to the exotic smells of
different countries. This passion for beatuiful aromas was to stay with her and, having already acquired a love
for collecting beautiful perfume bottles, she decided to create her own range of fragrances.

CK Scene

Described as an invigorating scent that reflects energy and confidence, ck one scene is claimed to have the
spirit of ck one, but subtly spiced for warmth and depth.

The juice opens on notes of mandarin, ylang ylang and ginger root, leading to a heart of rosewood, ginger
softact and muguet. The base is a blend of musk, amber woods and vanilla amber.

The packaging puts a new twist on the original flacon. This time the flask-like glass bottle is decorated with
images of people at a party moving, dancing and playing guitar.

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Mystery by Agatha 5

Agatha's new Mystery perfume claims to have "mystical powers"- well, at least it smells nice. Agatha does-
n't hold back on its feelings about its perfumes "the most exclusive perfume in the world" and it doesn't have
any reason to. Agatha Brown resides on Aruba, but originally started out in New York, sellling her sportswear
to hundreds of exclusive stores. As well as her fashion boutiqe in Aruba, her two fragrances are international-
ly renowned and worn by royalty.

Pleasures for Men

Pleasures Intense for Men Cologne Spray began rolling out in the channel last month. It follows on from
the feminine scent, the company’s first travel retail exclusive fragrance.

The juice, described as a charismatic wood, opens on notes of bergamot, grapefruit, kiwi, basil and a green
leaf accord. The heart is a blend of tomato leaf, celery, orris and water violet flower; the base features a mas-
culine skin accord, combined with vetiver, amber and cedar wood.

In design terms the flacon is a reworked edition of the Pleasures For Men original. For the new version the
bottle is coloured blue and topped with a silver cap. The outer carton sports a subtle blue/silver striped design.

Star Dusts

Each year, the company creates a special version of its feminine fragrance. The juice a blend of liquorice,
myrrh, iris and jasmine remains unchanged, but the outer packaging is updated annually with a specific design
and theme.

Silver Shadow

As its name suggests and its packaging, presentation and advertising reinforce Silver Shadow is a luxury
scent for grown-ups. It targets the man who’s done more, seen more and lived more. In short, it’s for the man
who’s been there, done that, bought the (designer) T-shirt and now needs the fragrance too.

At its unveiling in Paris recently, Lancaster promised that Silver Shadow would deliver another facet of the
Davidoff brand, completely different from the freshness of the iconic Cool Water and the urban trendiness of
Echo. “With this fragrance, we are entering a new dimension.” “Silver Shadow is really distinctive in terms
of design, olfactory family and communication. It encapsulates all the values and philosophy of the Davidoff
brand. “There are absolutely no half-measures in the Davidoff house. The intense experience of living repre-
sents the core value of Davidoff. Silver Shadow is a new expression of this intensity. It will appeal to a mas-
culine target that is more mature, and more experienced. It is a non-ordinary fragrance for a non-ordinary man.”

A woody oriental composition, Silver Shadow features three key elements - bitter orange, saffron and
amber. “It is both classic and contemporary.”

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Pure Blend Eau de Toilette

For the Pure Blend juice, Kurkdjian accentuated the rich, warm facets of the original composition
by pairing the dominant amber base note with a special distillation of Siamese Benzoin. Spicy clove was added
to the heart, and cinnamon leaves to the head. The fragrance flacon was designed by Thierry de Baschmakoff.
The bottle is described as an architectural structure whose apparent simplicity conceals a wealth of detail.

Made of smooth, clear glass which reveals the amber-coloured juice, the fragrance bottle has sharply
grooved sides. The cap features two brands of polished metal around a black bakelite centre.

The Pure Blend Eau de Toilette also features clear glass on the front and back, but coated in black lacquer
for a more dramatic contrast. The print ad will be available in single and dps versions. There will also be a TV
campaign.

Lacoste Essential

The scent fuses all that “living the Lacoste life means”, according to the company. Freedom, enjoyment,
relaxation and joie de vivre are key elements of the concept.

The juice is described as a fresh, modern blend of spice and woods. Key ingredients include tomato leaves,
rose, black pepper, sandalwood and patchouli. It features patented “Time Release Technology”, which allows
the freshness of the scent to last through breathing on the fragrance to re-animate it.

Lacoste Essential is presented in a clear, curved glass flacon (designed to evoke a tennis ball) created by
French design agency Qu’On Se Le Dise, which aimed to deliver “Lacoste in a bottle”. The print campaign
was created by Callegari Berville Grey. The TV ad shows model Axel Hermann by the sea, leaping onto moor-
ing posts and “challenging” the waves not to soak him.

May 30, 2005


L’Instant de Guerlain

It features a reworked juice, which delivers added sensuality, according to Guerlain. Key ingredients
include neroli essence, patchouli, star anise and hibiscus.

L’Instant de Guerlain pour Homme Eau Extrême is presented in a revamped flacon, with chocolate-coloured
lacquer. It is available as a 75ml spray.

L’Instant de Guerlain pour Homme

Two years on the from the launch of its feminine scent L’Instant de Guerlain, the company has created a
new 15ml perfume version, described as “the ultimate luxury item”.

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The juice, which is unchanged, is presented in a delicate, brushed gold flacon, created by designer and
sculptor Hervé Van Der Straeten. The bottle is adorned with gold writing, a gold ribbon and Guerlain’s signa-
ture double-G seal. A limited-edition, just 1,000 will be available.

Davidoff Juice

“How I start to create a new fragrance is different every time.” muses Quest perfumer Francis
Kurkdjian, who created the Davidoff juice. “But you always have to capture a facet of a brand. I have to try
to evoke something within consumers.”

He continues, “To create successfully, you always have to have a good frame to work with. The territory
of Davidoff is very strong. If you have too much freedom, it can be difficult to know where to go. We knew
from the start that we wanted to create a new classic fragrance. It had to be recognisable at the level of Cool
Water, but obviously very different too.” Newness is crucial, but on the other hand consumers like what they
know. How difficult is it, as a nose, to balance the need to create something which is genuinely different, with
something that will still be commercial?

“I’m lucky enough to be part of a big company that has access to all the fragrance trends in the world, both
mass and prestige,” replies Kurkdjian. “So I have a lot of information about what is working and what isn’t.
Then I have to think about what a brand needs. You do have to balance the two, and it can be difficult. In a
sense you have to be aware of what is going on, but then you also have to forget it very quickly.”

He continues: “It is a very fine line, and if you cross it, it’s over. Of course you want your product to be
successful, but if you try to be too commercial, you just lose everything. You can’t always be a follower.” But
being a leader has its own risks too. “You need to be right on top of the wave,” agrees Kurkdjian. “If you are
too far in front, or too far behind, you will crash. Getting that part right is a key part of my job. It’s something
you have to feel with your guts.”

If gut feeling is so important, does Kurkdjian consider what he does to be an art or a science? He reflects
before responding. “Perfumery is not very scientific,” he says finally. “At least, it’s not a science like astrono-
my or chemistry is. "It’s the combination of ingredients that matters. Just because you have a new molecule, it
doesn’t mean that you’re more creative or a better perfumer. That’s not what’s it all about."

“Of course you have to be very precise when you write a formula, especially regarding dosage. But my
computer does that, and factors in price, safety, regulations and so on, which I’m very happy about, because it
frees me to think more about the creative process.

“Twenty years ago, for example, each change to the price/formula had to be done by hand in a different
department and you might have had to wait hours for each change. Today I have a spreadsheet that does it in
seconds, so I have far more freedom to create.”

But with freedom comes responsibility. “As a perfumer, you have to remember that you work for a brand,
not for yourself,” comments Kurkdjian. “The hardest part is when you really believe in something, but you

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have to convince a client who perhaps doesn’t. I imagine it’s the same sort of scenario as when an editor cuts
your copy,” he grins. “In those circumstances, you have to find a compromise, which I don’t like doing,” he
adds bluntly. “But you do have to integrate beliefs.” Kurkdjian continues, “The worst is when a bottle or exe-
cution ruin a project. It does happen, and it’s a nightmare to realise that what you fought for and worked hard
to create is all for nothing.

“Because it’s only when you see the finished product that you know for sure whether something is going to
work or not and I always know if a fragrance will succeed of fail.” How crucial to success is the discovery of
new ingredients? Does Kurkdjian always strive to include new components in his fragrances? “No,” he says
flatly. “It’s the combination of ingredients that matters. Just because you have a new molecule, it doesn’t mean
that you’re more creative or a better perfumer. That’s not what’s it all about.”

He concludes; “A good analogy is classical music. Everybody has the same notes on a piano keyboard,
which give you everything from Mozart to Rachmaninoff. It’s a similar scenario with paintings. All artists
have the same colours, it’s how they use them that makes the difference.”

Woman in Rose

The scent is described as a fresh/floral combination. The juice opens on notes of bergamot, pink pepper and
an exotic Caipirinha accord.

The heart is a blend of sambac jasmine, freesia and mint. The base features musk, cedar and sandalwood.

The fragrance flacon is a clear glass rectangle, adorned with a stylised pink rose motif which is echoed on
the outer carton. The cap is a matching pearl pink, embellished with lace.

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Euphoria

The scent, which will be joined by a men’s version sometime in 2006, was previewed in London last week.
It will be launched globally from mid-September; the travel retail roll-outs will follow the corresponding
domestic markets.

“This is a very exciting opportunity for us.” “It is the biggest fragrance launch from Calvin Klein for five
years…and it’s been seven years since we have launched a new Calvin Klein master brand. Whenever Calvin
Klein launches something, it always has to be unexpected. This fragrance is no exception. “Euphoria is our
latest breakthrough fragrance. The concept is about freeing yourself, taking a journey without limits. Euphoria
is a state of mind; it’s provocative, and transporting.

“Euphoria is about living the dream, letting go of your inhibitions, and pursuing your most intimate
desires.” Van Den Eede explained that every fragrance created by the designer has been inspired by certain
phases of his life. Euphoria is said to represent a new chapter characterised by a new-found freedom.

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In line with the concept, the juice is described as an “addictive oriental”. It opens on notes of pomegranate
and persimmon, and a lush green accord. The heart features lotus blossom, champaca flower and black orchid,
leading to a base of amber, black violet, a cream accord and mahogany wood.

“Euphoria is all the things a Calvin Klein fragrance should be: memorable, delicious and very sexy,” added
Van Den Eede. “It’s definitely a ‘what are you wearing’ sort of scent.” The fragrance flacon, designed by Klein
in conjunction with Fabien Baron, is described as “sexy, polished, yet organic”. Reportedly inspired by an
orchid about to bloom, the bottle features sleek aluminium and glass curves, which reveal the amethyst-
coloured fragrance within.

The fragrance will be supported by extensive sampling and advertising, both TV and print. “The ad is about
a woman wrapped in fantasy, transported and consumed by Euphoria.”

True Star Men

“I think of fragrance as liquid emotion,” he explains. “And when I start designing fragrances I usually begin
working around three accords, based upon sensation, emotion, feeling or an experience. So each accord has a
purpose within a fragrance, to help create emotional value.” He felt the first element of the True Star juice
needed to be seductive and addictive. The inspiration, came from listening to Enrique’s music while sitting at
home on the sofa with his wife. “Watching her, it was almost like he was seducing my wife through the music,”
comments Matts good-naturedly.

But Matts chose to eschew the obvious route and aim for a softness instead. “So I started with two notes,
based around a colour, looking at saffron and the softness of sandalwood, which would be the signature and this
new type of background which I wanted to use to bring a more modern approach to men’s fragrance.” “I real-
ly felt that Enrique, who is such a down-to-earth guy, despite being a superstar, gave us the opportunity to start
changing the perception of what a men’s fragrance could be.

“There’s saffron, sandalwood, and a touch of vanilla to wrap it, plus a few other notes to deliver a velvety
texture, and a lot of expensive naturals.”

For the next element, we went back to the past. “When I first came into the industry 20 years ago, floralcy
was a pretty big part of things, and I began thinking how I could create a modern feeling of sophistication. I
wanted to re-invent casual elegance. After all, think about what we get away with today that we couldn’t ten
years ago, in terms of how we dress for work. Shouldn’t fragrance today reflect that?” Enter orris, a classic
ingredient with “understated elegance”, with the added bonus of being generally liked by women. “When a
woman smells a fragrance, I want her to want to get closer to it, not think, ‘go wash that smell off’ or ‘what are
you trying to hide?

The orris is complemented by a touch of rice for texture, and black liquorice for sweetness and depth. “True
Star Men is long-lasting, but it’s not in your face.” “ Some people mix the two up. It’s also the type of fra-
grance you spray liberally on you. You really wear it.”

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Lastly, says Matts, he wanted contrast, a point of distinction, an element of surprise to keep people coming
back. “So we have an accord to draw you in. It works with two colours, pink and blue: that’s pink grapefruit
and some watery notes that create a crisp wave that to me is the introduction and will hopefully entice the cus-
tomer to want to go further.”

“True Star Men is not your typical men’s scent, but it has a very masculine feel. It’s new and it’s comfort-
able all at the same time.” And Aramis and Designer Fragrances will be pulling out all the stops to make sure
people try it. “Because we have such a unique juice we want to get it out there, so you’re going to see millions
of samples.”

Pooch de Noel

Dog perfume? Les Poochs, a company that sells high-end dog grooming supplies and has a complete line
of dog perfumes. Their lastest, Pooch VIP costs $250 for a quarter-ounce. Human fragrances apparently aren't
good for dogs because they contain a high concentration of essential oils and can impair a dog's sense of smell.
Les Poochs's perfume contain less alcohol and are made to appeal to both dog and owner.

The company has been selling their original perfume since 1987 and has a complete line of doggy scents
and a variety of high-end grooming supplies. The VIP scent also comes in a four-ounce crystal decanter that
is priced at $3,000. The owner isn't worried about selling it their, Pooch de Noel, a seasonal scent shown here,
costs $250 for 2 ounces and sells out in the one month it is on sale each year.

Lovely

The concept, like Parker’s signature style, is a flashback to the classics of fashion design, made modern by
eclectic twists on tradition. The scent is described as feminine and chic, with a touch of fantasy. The juice is
a silky white amber, and said to be timeless suitable “for all women, from 17 to 107”, in the words of Parker
herself.

The juice opens on notes of fresh mandarin, bergamot, rosewood, lavender and apple Martini, leading to a
heart of patchouli and creamy orchid. The base features cedar, white amber, musk and woods.

The flacon, shaped like a teardrop, is topped with a faceted cap and a grosgrain ribbon collar. The initials
“SJP” are engraved on the gold-tone actuator. The ad campaign features shots of Parker in a pink, strapless
Oscar de la Renta gown. The strap-line reads “Lovely on the inside”.

Kenneth Cole Reaction for Her

The new “totally modern” fragrance is said to “nail the true nature of today’s independent young woman”.

“Reaction Woman” is a city singleton, living a life crammed with contradictions. Her look is described as
a creative work in progress, and she moves from corporate to clubbing, briefcase to backpack with consummate
ease.

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The juice, created by Laurent Le Guernec of IFF, is a fresh, radiant, juicy floral with exotic urban
undertones, according to Lancaster. It opens on notes of pink grapefruit, mandarin and watermelon, building
to a heart of violet leaf, yellow poppies, lily of the valley, white orchid and sweet pea. The dry down features
vetiver, musk, white amber and cotton wood.

The flacon is a feminine version of its masculine predecessor, and was designed by Cole himself in collab-
oration with Chad Lavigne. The bottle is a clear, weighted glass in a semi-oval shape, topped with a polished
chrome cap. The ad campaign was shot by David Sims, with model Sara Ziff, and aims to capture the energy,
spirit and style of a young Reaction for Her girl in her element described as “out there shaking things up”.

March 30, 2005


Cerutti 1881

Described as a younger, modern version of the original Cerruti 1881, the new fragrance is a warm, sensual,
floral oriental.

The juice features two Italian ingredients which have never before been used in a fragrance, according to
UCI. These are Corregiolo olive leaf and Sangiovese grapes. They are said to add a distinctive touch of fresh-
ness and body to the fragrance.

Other key ingredients include Sicilian mandarin in the head; Florentine orris in the heart and Tuscan cypress
and patchouli in the base.

The spherical flacon echoes that of its predecessor, but in a warm burgundy colour-scheme.

Flowerbomb

I decided I had to test out the first fragrance from Viktor & Rolf, the oddly-named Flowerbomb. The fra-
grance is a collaboration between the Dutch designers and L'Oreal. The perfume, which comes in a grenade-
meets-faceted-jewel bottle, has top notes of tea and bergamot, with a multi-floral middle of orchid, freesia, and
rose, and a patchoulli base.

The resulting fragrance is not so much a flower explosion as it is sweetness overload. The fragrance does-
n't quite seem in line with Viktor & Rolf's avant-garde design aesthetic, it seems rather mainstream and acces-
sible, which was the duo's goal. The fragrance is also a fast-fader. What complex layers there were quickly
thinned down to a generic light floral.

Z Zegna for Men

The company has unveiled the new men’s fragrance from Italian fashion house Ermenegildo Zegna. Z
Zegna targets men who are incisive, adventurous, passionate, sporty and self-confident.

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The juice opens on notes of bergamot, rosemary, casoar fruit ( a blue berry found in New Guinea ) plum and
redcurrant. The heart is a blend of iris, nutmeg and white pepper; the base features cashmere wood, patchouli
and oak moss.

The flacon is a delicate curved rectangle, topped with a grooved silver cap and a soft rubber “belt”. The
advertising visual features a model in the open air astride a motorbike, in a bid to convey freedom and mas-
culinity.

Dior

The company is widely regarded as a pioneer in terms of travel retail exclusive scents - others to date
include Remember Me, Forever and Ever, I Love Dior, Chris 1947 and Dior Me, Dior Me Not.

The latest fragrance is said to have been inspired by the “Star” couture collection from Dior designer John
Galliano. It is described as “citrusy, sparkling and sugar-frosted”.

The juice opens on top notes of bergamot and mandarin tree petitgrain. The heart features honeysuckle and
peony; the base sugared almonds and musks.

The flacon is a silver-coated bottle, with star-shaped cut-outs that reveal the yellow-coloured fragrance
within.

Bogner Man

The seventh men’s line from the house is being launched predominantly into central European markets from
this month.

The fragrance is said to represent classical elegance with sporty accents. It is targeted at active, sports-ori-
ented men aged 30 - 50, who are interested in fashion and have a positive attitude towards life, according to the
company.

The juice, created by Givaudan, is a blend of woods, amber and citrus. It opens on top notes of man-
darin and bergamot, leading to a heart of orange flower, jasmine and Egyptian rose. The dry-down features
cedar, sandalwood, Tonka bean, musk and amber.

The fragrance flacon is a curved, silver-grey, topped with a matte silver and charcoal cap. The outer carton
sports a matching blue/grey/silver livery.

Culture by Tabac

The scent is targeted at men who are cosmopolitan, dynamic and active, according to the company. The fra-
grance is described as modern, masculine and fresh.

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The juice opens on notes of pomelo, clementine, mint and coriander. The heart is a spicy blend of car-
damom, cinnamon and nutmeg, teamed with geranium, lavender essence and water lily. The base comprises
patchouli, sandalwood, musk and amber.

The fragrance flacon, and the outer packaging, feature fresh shades of blue. In addition, the carton is dec-
orated with a landscape image of mystic temples. The launch will be supported by a print and TV ad campaign,
plus a “powerful” web presence.

Apparition

The fragrance is described as a fresh, woody, hesperidian. Created by Olivier Polge of IFF, the juice
opens on notes of mandarin, anise and rhubarb, leading to a heart of green tea leaves and black pepper. The base
is a blend of liquorice wood and vetiver.

In terms of concept, the company describes Apparition Homme as “the expression of a brief but intense
moment where a man is at once sensitive and determinate, self-confident and utterly unpredictable.” The fra-
grance flacon designed to complement its feminine counterpart was designed by Sylvie De France. It is a solid,
blue-grey glass rectangle, with a delicately curved top.

The front sports a motif of two asymmetrical squares, to give the impression of depth and movement. The
cap and logo are a contrasting metallic red. The advertising visual for Apparition Homme is described as a
response to the campaign for its feminine predecessor.

Dettori

The fragrance range, simply named Dettori, was unveiled at Frankie’s Grill & Bar, Knightsbridge, London,
before the trade and consumer press this week.

Dettori is crisp, clean and refreshing. I have to like the range first before I launch it." Considering the
result-driven sport he is famed for, and the horseman’s extremely practical approach to grooming and personal
hygiene, it is understandable why the packaging for the range is utilitarian.

The scent comes in a simple, clear rectangular flacon. Both the flacon and the grey-and-navy packaging fea-
ture an outline of Frankie jumping from his horse a Dettori signature victory celebration. The scent is devel-
oped by Dettori, “with a significant input from his wife”, and produced by UK cosmetics company KWL. A
top note of bergamot, musks, pimento and raspberry, and a woody base of patchouli, vanilla and vetivert form
the oriental character of the fragrance. It smells clean and masculine. “Dettori is a blend of Italian style and
bespoke British manufacturing. It is a performance brand.

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February 30, 2005


Jette Joop

Like her father, Joop is extremely well known in Germany, her ‘home’ market. She founded her own
design company in 1996, and produces fashion, jewellery and home accessories. She is also a familiar sight on
the party circuit.

She and her fragrance have been charged with attracting more younger consumers to the Joop brand, and
with building the feminine side of the business.

Jette is claimed to embody modern femininity. Created by Firmenich’s Olivier Cresp, the juice, a “flo-
riental”, opens on notes of coriander, pear and pepper, building to a heart of iris (reportedly one of Jette’s
favourite flowers) and Bulgarian rose. The base is a blend of musk, tonka bean and cedarwood.

Joop made good use of her creative skills by designing the Jette flacon an off-centre, heart-shaped violet
bottle. The outer carton is a complementary lavender. She is also the model for the print advertising campaign,
shot by Laurie Bartley.

Obsession Night for Men

This latest flanker duo has been created to refresh the Obsession franchise, and entice new, younger con-
sumers to the brand.

In line with the original Obsession’s provocative positioning, the new additions are described as raw, potent,
powerful, mysterious and seductive.

The masculine juice opens on top notes of pear, silver armoise and cardamom, leading to a heart of Black
Suede, nutmeg and musk. The base is a blend of vetiver, patchouli and vanilla.

Obsession Night for Women

The feminine juice, a floral oriental, features head notes of bergamot, bitter orange, mandarin, white flow-
ers and angelica root. The heart includes gardenia, rose and night-blooming jasmine; the dry-down amber, san-
dalwood and labdanum.

The packaging reflects the fragrance name: the men’s scent is presented in an inky blue/black flacon; the
women’s in a deep, contrasting blue.

Promesse

According to the company, the fragrance embraces a new Cacharel woman. It is designed to represent a
key combination of romanticism, idealism and fantasy. At the launch event in Paris, Cacharel redecorated an

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entire apartment in the Promesse livery, in order to fully convey the Promesse concept and lifestyle. Each room
featured both obvious and ‘hidden’ devices, in various guises, to represent different promises.

For example, in the library, a message on the spines of a pile of books read “We shall write our love story,
our hearts always tightly bound together”. In the bathroom, a lilac flower was placed in the toothbrush holder,
to represent the promise “I will try to surprise you every day”.

“At Cacharel, we aim to enhance life via fragrance.” “Promesse is all about love and commitment, but in
an unconventional way where imagination and playfulness replace ceremony and tradition.”

The juice, created by Carlos Benaim and Sophie Labbé of IFF, is described as luminous, fruity and
floral an “addictive” combination that is both carnal and delicate, according to the company. The key ingredi-
ents include mandarin, bergamot, sambac jasmine, orchid, amber, musk and sandalwood, all based around a
heart of blackberry.

The Promesse flacon is a two-tone mix of clear and lilac-coloured glass, topped with a silver cap adorned
with a ribbon design. The outer carton is also a mix of white and lilac, with a delicate flower motif. Both the
print and TV ad campaign feature two models: actress Laetitia Casta and Matthew Avedon, grandson of famous
US photographer Richard Avedon.

February 15, 2005


Baldessarini del Mar

The fragrance, which is rolling out now, targets men aged 35 to 54.

The juice contains an unusually high percentage of essential oils, in order to capture the ebb and flow of
how a fragrance develops as its reacts with warm skin, according to the company.

Baldessarini del Mar features four key fragrance accords that are intertwined within the traditional structure
of top, heart and base. Each is said to evoke a different stage of a journey. The top notes (the departure) include
a citrus sunrise accord of mandarin and black pepper, blended with the Italian bergamot traditionally used to
perfume Earl Grey tea. The heart (en route) features cinnamon, cardamom oil and Atlas Cedarwood. The base
(the arrival) comprises resin and amber-like notes, vetiver and patchouli.

The pale turquoise juice designed to evoke the colour of the Mediterranean is presented in a solid, clear
glass flacon. The chrome-coloured cap is etched with a herringbone motif to echo the woven steel ropes tradi-
tionally used on powerboats. The ad campaign features what P&G describes as “the world’s ultimate supery-
acht” the Palmer & Johnson 120 of which only two exist in the world. The face of the new fragrance is Charles
Schumann, who has fronted the Baldessarini fashion collection for over five years.

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Corduroy

Created by Quest International, the Corduroy juice is described as a fresh, masculine, woody fougère,
with crisp top notes and a sensual drydown.

The fragrance opens with a mixture of grapefruit, mandarin, white lavender and cardamom, leading to a bay
rum accord, plus cinnamon and nutmeg, in the heart. The base notes include a variety of woods, vanilla and
Tonka bean.

The fragrance flacon, created by Chad Lavigne, is a smoky brown bottle with slight waves in the glass that
allude to the classic waling of corduroy fabric. It is topped with a shiny metal cap.

Dior Homme

The bottle and the four advertising visuals bear out Slimane’s winning fashion strategy. The Irish model
Jeff appears in a slimline black suit with white open-necked shirt designed by Slimane.

The clean-lined, chunky glass bottle, packaged in silver and black, incorporates an innovative spray mech-
anism. Instead of the spray being on show inside the bottle, it is covered in a steel tube. “This steel tube is a
technological breakthrough.” “It is very difficult and expensive to produce.”

The fragrance, described by Cadet as classic and modern at the same time, is also unique in terms of its
juice. “It is the first powdery fragrance for men; it is different. It is floral fragrance with iris as a key ingredi-
ent. It is aromatic and also contains cardamom and lavender, with moody notes of vetiver and leather.”

The high-end line is aimed at the 20 to 40 age group and retails 7% above Fahrenheit. The promotional
strategy in all Dior’s airport doors will also feature HPPs.

Dream

The scent is an extension to the original Incanto line, which was introduced in 2003.

The fragrance concept focuses on feelings of joy, optimism and the “freedom evoked by dreaming”, accord-
ing to the company. It targets a younger demographic than its predecessor, Incanto pour Femme.

The juice, created by Laurent Bruyere of IFF, is described as floral, fruity and woody. It opens on
top notes of blackcurrant, mango and Pink Lady apple, leading to a heart of peony and freesia. The base fea-
tures white musk and sandalwood.

The fragrance is a presented in a reworked version of the original Incanto flacon, designed by Serge
Mansau. The bottle and outer carton are decorated with a butterfly/flower motif. The colour-scheme is a com-
bination of hot pink, bright yellow and deep orange. The advertising visual, created by Air Paris, features a
half-obscured model caressing the fragrance bottle. It was shot by photographer Tobias Zarius, and art direct-

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ed by Tho Van Tran.

Miss Dior Chérie

The scent is a modern interpretation of the original Miss Dior fragrance, created by the couturier himself in
1947 the year the iconic “New Look” was introduced.

“Miss Dior was a founding brand; born with Dior.” “It represents a piece of our history.”

The new version promises to symbolise Dior couture’s timeless spirit, but with a modern twist. The juice,
like its predecessor, is a chypre. Like the original, it contains violet, jasmine and patchouli, updated with notes
of strawberry leaves, caramelised popcorn and strawberry sorbet.

The flacon is a glass square, adorned at the neck with a silver bow. The outer carton is a blush pink,
embossed with silver.

January 30, 2005


Aquasun

Like its predecessor Aquazur, the scent is designed to evoke the group’s Mediterranean heritage (the brand
was born in Monaco in 1946). The new fragrance is described as warm, sparkling and uplifting and tells the
story of “when the sun meets the sea”. The product is designed to evoke the positive vibes associated with sum-
mer, not just during the season, but all year round.

Created by Francis Kurkdjian, the juice opens on notes of Sicilian bergamot, orange blossom and
Calabrian mandarin, leading to a heart of jasmine, heliotrope and Florentine iris.

The base is a sensual blend of sweet almond flower, amber, musk and vanilla.

Coloured a warm apricot/orange, to echo the sun, the juice is presented in a transparent cylindrical flacon,
topped with the signature Lancaster “drop of liquid sunshine” silver and gold-coloured cap.

212 On Ice

The women’s version is described as a fresh, floral, fruity juice. It opens on notes of bergamot and grape-
fruit, leading to a heart of jasmine, rose and peony on a base of musk and sandalwood.

It is presented in the signature On Ice flacon and transparent outer carton, this year coloured a delicate shade
of peach. It is available as a 60ml edt spray.

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212 On Ice

The men’s version sensual, woody transparent is characterised by notes of mint and sandalwood. Other
key ingredients include ginger, nutmeg and incense.

212 Men On Ice is presented in a rectangular flacon encased in an ice block-style outer carton coloured a
refreshing sea-blue. The advertising visual features a couple poised to embrace on a weathered balcony over-
looking downtown Manhattan.

Citroen C4

Here's a twist on the ever-elusive new car smell. The Citroën C4, will have a scent-diffuser in the ventila-
tion system with a range of nine different scents. Fragrances are delivered with the new car and refills are avail-
able from the dealer. The scents are broken into three groups: vitality, travel, and well-being. Scents include
vanilla, amber and sandalwood, ylang and bamboo, and the odd combo of mint and musk.

Each Citroën C4 is delivered with a kit of three refills, one from each group, which should last for six
months. We've seen lots of aftermarket scent options but not one that comes standard. While the Citroën is not
a luxury car we can see the potential for this trend (hopefully with better scent options) to make its way into the
luxury market.

Sea, Scents & Sun

The line features lighter fragrance concentrations, clear blue bottles, and crisp blue and white packaging
with evocative visuals.

The new version of Davidoff Cool Water incorporates a reworked juice and a lighter, transparent flacon
etched with a pictogram of a wave. The cap is a matching opaque blue.

The new Cool Water Woman juice is characterised by a fresher heart, while the bottle sports a pale blue tone
and a white pictogram of a wave trail.

The new Cool Water Deep juice highlights the fresh, transparent top notes. The original dark blue bottle
has been lightened, and features a pictogram designed to evoke the depths of the ocean.

January 15, 2005


DKNY Be Delicious Women

The name of the fragrance duo is of course designed to pay homage to, and capture the emotion of, New
York City. Accordingly, there is a “Big Apple” theme to the fragrances, in terms of juice, packaging and pro-
motion.

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DKNY Be Delicious ( the women’s scent ) is described as an apple-infused floral fragrance, with a
sexy/tempting/playful positioning. The juice opens on a unique “American apple” note, complemented by
cucumber, grapefruit and magnolia. The heart features tuberose, white muguet, rose and violet; the base a mix
of woods and amber.

The flacon is a contemporary version of an apple, and encases the fragrance in a green glass orb topped with
a silver cap.

DKNY Be Delicous Men

Is described as natural yet sophisticated. The juice is a crisp, wet mix of greens and woods, set off by the
richness of coffee.

The masculine flacon echoes its female counterpart in shape and design, albeit with a brown/copper colour-
scheme.

The launch will be supported by extensive POS activity and print/TV advertising. In the latter, there is a
witty twist on the Adam/Eve apple scenario, when the campaign’s male model offers an apple from a street stall
to his female counterpart.

Jil Sander Sport for Women

The two lines are targeted at a younger (18 - 25 year-old) consumer than the fashion brand’s traditionally
more mature clientele. Both lines are packaged in bright colours fluorescent orange for the men’s, and hot pink
for the women’s.

January 7, 2005
Orange Magnifica

Is described as a sparkling, effervescent fragrance. Key notes include bergamot, orange sanguine jasmine,
neroli and cedar wood.

Pivione Magnifica

Pivoine Magnifica is a tender floral, constructed (as its name suggests) around a heart of peony, comple-
mented by notes of pink grapefruit, violet and iris.

Both scents are presented in the signature Aqua Allegoria dome-shaped flacon.

Gant Adventure

Gant Adventure incorporates a nautical theme, a feature of the house’s fashion offer. Created by Harry

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Fremont, the juice aims to encapsulate the three elements of sailing - exhilaration, salt air and triumph.

The scent opens on notes of fresh aromatics and zesty citrus accents of coriander, grapefruit and cypress,
leading to a salt air heart accord infused with exotic spices and water lotus flower. The rich dry-down includes
sun-bleached woods, guaiac woods and salt musk.

The sea-blue glass flacon echoes the nautical concept. The curved glass surfaces suggest the shape of a
wind-filled sail, and the bottle incorporates the profile of a sloop as seen from overhead.

The launch will be supported with TV advertising and an extensive poster campaign. The tag-line is
“Where ocean meets sky”.

Herrera Aqua

The fragrance concept revolves around masculinity, freshness and elegance. Created by Carlos Benaim,
the juice is described as a watery aromatic.

It opens on notes of frosted bergamot, mandarin zest and fig leaves, leading to a green, spicy heart of neroli,
French lavender, rosemary and cardamom. The woody base features vetiver, Tonka beans, amber and musk.

The flacon is a simple, contemporary rectangle topped with an integral silver diffuser cap. The translucent
glass complements a subtle blue-grey colour-scheme.

The launch will be supported by a print campaign featuring model David Gandy.

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2004
Perfumer Brief ’s, Launches, & Reviews
Pages 327 - 363

December 30, 2004


Miami Glow by Jennifer Lopez

The juice aims to capture the essence of Miami, and as such is fun, sultry and tropical, according to
Lancaster.

Created by Givaudan’s Caroline Sabas, it opens on notes of pink grapefruit, coconut water, passion
fruit and blackcurrant. The floral heart features orange flower, heliotrope and cyclamen; the base sheer amber,
crystal musk, vanilla orchid and blond woods.

The fragrance flacon designed by Guy Williams is a reworked version of the original Glow by JLo bottle,
this time coloured a sheer golden bronze. It also is decorated with an item of jewellery: a coloured woven
bracelet hung with two golden “flip-flop” charms.

The launch will be supported by an extensive print campaign which, for the first time, will not feature Lopez
herself. The two visuals feature instead a collection of teenagers at a night-time beach party. The models
reportedly selected by Lopez include Luiza Kurtz, Pedro Bahia and Camila Rodrigues. The campaign was shot
by Enrique Badulescu.

Joop! Jump

The key words used to described Joop! Jump are unconventional, energetic and vivid. “Men today are
regarded as grey and uniform; they wear a suit, work in an office and behave in a very specific way”. “We want
to take men to a different type of world, where there is sensuality, creativity, and always something that is a lit-
tle bit unexpected. So the Joop! Jump man might wear a suit, but not in the way that you would think.”

The ad campaign for the fragrance, which features a man with his shirt and tie bursting off. The strap-line
is “Joop! Jump. Leap out of your suit.” “We really listened to our male colleagues, who said that when men
take off their tie, for example after a stressful meeting, it changes their whole attitude.” “This is what we want-
ed to express in the advertising.

The juice, created by IFF, is described by the company as “reassuringly masculine”. A fougere, it opens

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on top notes of rosemary, thyme and grapefruit.

In terms of target, the key market is men aged 25 to 39. “We took as our inspiration men who are young,
international and urban”. “They like to wear designer clothes and fragrances. They have a classic side to them,
but they give it their own little twist. They bend the rules a bit, and have a really eclectic lifestyle.” “At the
end of the day, or whenever you want to de-stress from a situation and change your attitude, you take off your
tie, and that is what you do with Joop! Jump.”

The print campaign was shot by Nathaniel Goldberg. “Because we really believe in this fragrance and we
want to make it big, we have for the first time in a long while created a 20-second TV spot too,” pointed out
Fitzgerald.

Love is All

Opens on notes of pink peppercorn and mandarin pulp, leading to a floral heart of mimosa, orange blossom
petals and iris. The base features amber and woods.

Presented in Guerlain’s familiar “exclusives” flacon, topped with the company’s signature heart-shaped cap,
this year’s motif is pink and sparkly, in line with the scent’s younger target market.

The Love is All bottle is transparent, adorned with a hologram of hearts.

Silver Rain

The fragrance concept was inspired by the pure rain that falls on alpine glaciers, and is subsequently trans-
formed into brilliant silver ice crystals. Silver Rain has since come to be regarded as a metaphor for things that
are uncommon and exquisite, according to La Prairie. “The name came first, “Everything was created around
it and the project has been three years in development.”

In line with La Prairie’s prestige skincare portfolio, everything about the fragrance collection is unashamed-
ly high-end. “We are absolutely convinced that there is a void in the fragrance business for high luxury”. “That
is why we have created Silver Rain. We want to resurrect the forgotten art of perfumery, and do justice to the
craft. "There are plenty of reasons not to enter the fragrance market.” “Everyone knows how saturated and
competitive it is. But we know that there is a consumer for this type of product.”

The Silver Rain juice a floral oriental was created by Claude Dir of Quest. In line with its luxury
positioning, the ingredients are rare and costly, according to La Prairie. The top notes feature Dewfruit Berry,
Verbena Flower, Anise Seed and Bergamot Zest. These lead to a heart that includes Gardenia Tuberose
Blossom, Moroccan Red Rose Petal, Night-Blooming Jasmine; and a Crystallized Sugar Accord. The dry-
down incorporates Rare Agarwood, Heliotrope Flower, Red Sandalwood and Madagascan Vanilla.

The launch will be supported by a striking print campaign shot by Hiro. “We wanted something different,
and he brought such a fresh eye to the project.”

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My Givenchy!

The juice, described as 'more European' than its predecessors which targeted primarily Asian travellers, is
a fruity/floral/green composition. It opens on top notes of pear blossom, blood orange and redcurrant, leading
to a heart of violet, mimosa and peach blossom. The base features vetiver, patchouli and musk.

The fragrance flacon features Givenchy’s signature 4G logo, for ease of recognition. The colour-scheme is
a bright and impactful pink and orange combination.

DKNY Be Delicious

The name of the fragrance duo is of course designed to pay homage to, and capture the emotion of, New
York City. “New York, especially downtown, is more than just a city.” “It’s where you go to achieve a goal,
and embrace a dream. It’s where people can fully express what they want to be. It’s where you take a bite out
of life.”

Accordingly, there is a ‘Big Apple’ theme to the fragrances, in terms of shape and juice. “The fragrances
represent an apple. Listed a mouth-watering array of ingredients within the respective juices, including natu-
ral extraction of apple, grapefruit, cucumber, coffee and lime.

The women’s version is presented in a green/metal flacon; the men’s in brown/metal packaging.

The launch will be supported by extensive print and TV advertising. In the latter, there is a witty twist on
the Adam/Eve apple scenario, when the campaign’s male model offers an apple from a street stall to his female
counterpart.

December 15, 2004


Flowerbomb

“So I can promise that this is only the beginning, the first step of a long adventure. There is much more to
come.” L’Oréal was drawn to the avant-garde design duo for a number of reasons. “They create classic fash-
ion, but always with a twist. They are timeless, and we don’t like anything that is short-term.” “They have a
signature, and a sense of humour. They are young, determined, with a clear vision. And they think big.”
"Flowerbomb is more than a fragrance, it’s our philosophy of life,” declared Horsting at the press conference.
"It’s also our biggest dream come true. That’s why we integrated it into our latest fashion collection. It’s more
than mere perfume, it’s part of our work.”

“Flowerbomb symbolises the power to transform anything into something positive,” added Snoeren. “It’s
our antidote to today’s reality. We wanted to capture Utopia in a bottle.”

“We wanted explosive, but romantic; classic but unexpected; we wanted glamour, with brains,” explained
Horsting. “When we first smelled this juice, we knew without any doubt it was the one. This was made for us

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330 Glen O. Brechbill

this is Flowerbomb.”

The juice, created by no fewer than three noses at IFF ( Olivier Polge, Carlos Benaïm and
Domitille Bertier ), is described as full-bodied and opulent; an explosion of femininity. It opens on notes of
tea and bergamot, leading to Sambac jasmine, orchid, freesia, and Centifolia rose. Patchouli provides the
woody base note.

The Flowerbomb flacon (designed by Fabien Baron) embodies the contrasts that characterise the designers’
work. It is cut to resemble a multi-faceted diamond yet, in line with the name, is similar in form to a hand
grenade. The print campaign is equally striking. Shot by Inez Van Lamsweerde and Vinoodh Matadin, it fea-
tures model Isabelli Fontana holding the fragrance, wrapped in the Flowerbomb ribbon. Her face is lightly
draped in a sheer pink chiffon veil.

Clinique Simply

It all started when Matts decided to do something different. “A lot of my colleagues in the industry were
saying I only knew how to do fresh, floral fragrances, which motivated me to say ‘I’ll show you’,” he reveals.
“I thought about going into an area I’d never been particularly fond of, namely the oriental category.
Traditionally, orientals don’t do that well in the US, because they are perceived as being very heavy and rich.
As a creative, I thought this would be a nice challenge to take on.”

He continues, “The perfumery ‘rules’ say that orientals have a citrus top, vanilla, and some sort of wood,
spice or incense something that’s textural in the background. I wanted to break those rules. So I thought that
if I could bring brightness and comfort to the category in some way, perhaps I could capture a market segment
that others hadn’t been able to.”

So Matts sat down with a perfumer colleague and basically said, ‘Humour me; I want to create something
creamy from babies’ milk’. “I sat with my son for four hours, holding a fibre-optic needle over his breath, try-
ing the catch the molecules in the air,” he relates. “Then when I sent it to the lab the glass got broken, every-
thing was contaminated and they couldn’t use any of it.”

He continues, “One of the problems we face is that the industry keeps going back to the big fragrances of
the 60s, 70s and 80s - but it only captures a twist of what was done. The same notes are being used over and
over again to get that commercial viability. I understand why when the research is done, the same notes score
well because people like what’s familiar. What I’m doing instead is taking real life situations which have an
associated odour, capturing it and that becomes my commercial viability. It’s about emotions more than ingre-
dients for example, the creaminess of milk, as opposed to milk per se.”

November 30, 2004


Moon Dust

Significantly, the Moon Dust parfum is not for sale. A limited number of references have been created and

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Fragrance’s & Their Stories 331

will be offered to selected individuals during the course of the event.

“We are designers; this is our vocation.” “This Moon Dust project was a unique opportunity to express our
personal vision of perfection. It’s an emotional response, it is also a harmonious alliance of dreams and pas-
sions.”

“Like the moon, this fragrance has a hidden side that each of us has to discern and capture.” The juice,
created by Firmenich, is described as subtle and authentic. It features sweet spices, freesia, heliotrope,
amber grey lunar, vetiver and musk. The colour is a metallic grey.

The flacon combines traditional glass-making methods with new technology. A half-moon shape is built
on a heavy, plain glass base that reveals a complex grid texture. The ringed cap is a dark metallic Zamac.

Barbie

“Looking at how Barbie found success in fashion, it was a logical progression with fragrance. With Puig,
we have found a fantastic partner to help us translate the essence of Barbie into a fragrance that will inspire and
enhance girls’ lives.”

Presented in a clear, pink glass bottle topped with a rose-shaped cap, the Barbie juice opens on floral/citrus
top notes, with green-ozonic touches. The heart features rose, ylang ylang, muguet, grape and violet; the base
is woody with hints of musk and nutmeg.

Reaction Man

The new scent is said to represent the designer’s playful side. Youthful and humorous, “Reaction Man”
enjoys activities such as scooter riding and snowboarding, while regarding the city living and lifestyle as both
inspirational and aspirational. The juice, which claims to “push freshness to the extreme”, has been created by
blending green notes that provide a so-called “electrifying” energy. Unique fruit notes are said to give the fra-
grance a young spirit, but in a sophisticated way.

Created by Symrise’s Frank Voelkl, Reaction opens on top notes of lime and apple, complemented by
a wet melon rind accord and patchouli. The heart features muguet and watermelon, while the dry down includes
musk and sandalwood.

The fragrance flacon is clear, with a heavy, prismatic glass base, illustrated by electric green accents. The
cap is a mix of shiny and matte aluminium. The ad campaign was shot by David Sims, and aims to capture the
model as a unique person among a group in movement.

Jill Sanders Pure Intense

Created by Nathalie Lorson of Firmenich, the sheer oriental juice opens on notes of spicy pepper,
jasmine petals and white peach. The heart features the Pure range’s signature “pure air molecule”, and the base

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332 Glen O. Brechbill

includes cedar, sandalwood, Tonka bean, vanilla and white musk.

Like its predecessors Jil Sander Pure and Jil Sander Pure for Men, the fragrance flacon for Pure Intense is
based on a concave crystal monolith. For this latest version, the flacon is completely transparent, apart from
the sides which sport a reflective silver panelling.

The ad campaign reworks the imagery of the original, featuring model Vivien Solari shot by photographer
Mikael Jansson. This time the shot is cropped close, in a bid to enhance the intensity of the model’s regard, and
her athletic gesture.

Pleasures Exotic

Pleasures Exotic is described as sexy, playful, energetic and fun. It has been created to appeal to a younger
target market than the original Pleasures consumer travellers aged 25 and up. The juice is a combination of the
original Pleasures’ signature notes, such as peony, green leaves and Indian sandalwood, complemented by new
ingredients including mango, pink grapefruit, hibiscus, lychee and cassis.

The fragrance is presented in a line image flacon, decorated with a flower motif and topped with a tinted
coral-coloured cap. The outer carton features coral flowers on a sunny yellow background. The launch will
be supported by extensive in-store exposure and HPP promotions. POS material will include launch tester
units, blotters, posters/banners, counter cards and self-standing merchandisers.

“It took us six months to create Pleasures Exotic one of the fastest developments of my career,” comment-
ed.” “It all came together very instinctively and quickly. There are some fragrance projects that you feel are
just meant to be, and Pleasures Exotic has been one of them.”

Rosamor

The scent, described as “soft and precious”, is designed to convey happiness and generosity. Its name is
formed by combining two Spanish words rosa (denoting flower and pink) and amor (denoting love). It is the
first fragrance line from Oscar de la Renta to emphasise such an overtly Latin mood.

The juice, a blossoming woody floral, opens on notes of Italian mandarin and Rosea lily of the valley. The
heart features ylang ylang, Indian tuberose absolute and heliotrope, while the base includes sandalwood and
Tonka bean.

The pale pink juice is presented in a ridged glass bottle, reminiscent of the flacons of the 1940s and 1950s.
The deep pink curved cap is designed to echo the shape of a woman’s lips. The outer carton is a bright metal-
lic fuchsia. The print ad campaign features a woman playfully balancing the Rosamor fragrance on her bare
shoulder.

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Anglomania

The scent her third after Boudoir and Libertine is said to marry Asian intensity and British heritage. The
name complements Westwood’s clothing line which was launched in 1993.

Created by Dominique Ropion of IFF, the juice is described is fresh, sensual, distinctive and easy-to-
wear. It opens on spicy top notes of cardamom, coriander and green tea, which lead to a heart of Rose Otto,
violet and nutmeg. The dry-down features leather, vanilla and amber.

The fragrance is presented in a scarlet phial, topped with a spherical stopper. The outer carton is also red,
with a Union Jack motif on both sides. The Anglomania logo is entwined with a black dragon, reportedly
revered in Oriental cultures as a guardian of hidden treasures.

Femme Individuelle

Claimed to express a new feminine dimension within the world of Montblanc, the fragrance complements
the men’s line Montblanc Individuel, which was introduced last year.

Described as sexy and sensual, the juice was created by Michel Almairac of Robertet. It fea-
tures top notes of pink bay and redcurrant, leading to a heart of rose and lotus flower. The base includes amber,
vanilla and musk.

The fragrance flacon is designed to evoke a fine crystal bottle. Heavily weighted at the bottom, it sports a
silver collar and is capped with the Montblanc star cabochon. The juice, and the outer carton, are pink.

Pink also features in the print ads, in the form of a rippled star motif that emanates from the bottom of the
flacon. The strapline is “Unique as you are”.

Escada Magnetism for Men

The concept is one of energy, confidence and attraction. Consequently, the juice features Schinus, which
reportedly has aphrodisiac powers, saffron, cedarwood, leather and musk.

The chiselled flacon was inspired by obsidian (dense volcanic glass), and is a deep purple colour. The bot-
tle sports platinum shoulders and a ridged cap. The outer carton features a striking hologram effect.

Comme des Garçons

In line with its alternative, ‘rule-breaker’ image, the packaging for Commes des Garçons 2 Man features
unusual elements, notably an inverted ‘A’ in the word Man.

The juice includes notes of white smoke, saffron flowers, nutmeg, cumin and mahogany. It is presented in
an amber flacon, with copper lettering, and is encased in an industrial flow pack.

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Marc Jacobs Blush

Interestingly, the fragrance launch will be complemented by a limited-edition colour cosmetics collection,
indicating that make-up may well be an option for Jacobs and the group further down the line.

Like his first fragrance, Blush was inspired by the designer’s affinity for flowers, in this instance jasmine,
which grows in his Paris garden. “It jasmine is a smell of simple and intense glory.” “I feel a connection exists
between this rich flower and the innate power of femininity. A woman who is blushing is beautiful and seduc-
tive.”

Described as dreamy, warm, demure and sweet, the juice created by Steve De Mercado of Fragrance
Resources opens on notes of jasmine nectar, jasmine fresh air accord and Italian bergamot. The heart features
star jasmine, jasmine breeze accord, pink freesia, orange flower and Japanese honeysuckle; the base pink musk,
cashmere wood and sandalwood.

The fragrance flacon was designed by Lancaster’s Chad Lavigne. A broad glass rectangle, with rounded
corners, it is an opaque peach colour, topped with a tall silver cap. The launch will be supported by a print cam-
paign featuring model Guinevere. Art directed by Oliver Van Doorne, and shot by David Sims, it depicts her
reclining on a chaise longue, wrapped in a silk chemise.

October 30, 2004


Donald Trump

The first fragrance will be launched in the US in mid-November at Federated Department stores, in time for
the holiday retail season. The terms of the deal were not disclosed. “We are excited to work with Mr Trump,
whose commitment to excellence and desire for perfection is unparalleled.” “Mr Trump’s extraordinary pres-
ence makes people take notice and ensures quality in all that he creates. We feel that Mr Trump and Aramis
are a winning combination of two global brands.”

The group went on to describe Trump as “the very definition of the American success story”. Originally
best known for his real estate/hotel business. Trump has since morphed into a true lifestyle brand, aided more
recently by the success of his hot reality TV show ‘The Apprentice’.

“We are confident that men of all ages want to experience some part of Trump’s passion and taste for lux-
ury.” “His life is inspirational. People want to know him on every level. Now, with Donald Trump, The
Fragrance, it can be an attainable reality.”

“You’ll never be successful if you sell a product you don’t like and you don’t believe in,” stated Trump.
“My new partnership with Aramis and Designer Fragrances is huge. They are leaders in the industry. Donald
Trump, The Fragrance, will be the best men’s scent available and the must-have gift for the holidays.”

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Prada

The fragrance, simply called Prada, is described as the “much awaited extension of designer Miuccia
Prada’s creative vision”, blending the signature Prada values of tradition, innovation, quality, technology and
craftsmanship. It is said to embody classic femininity with a modern sensibility.

The juice a warm, amber composition opens on top notes of bergamot, bitter orange oil, mandarin oil and
mimosa, leading to a heart of patchouli, rose absolute and schimus molle absolute. The base features labdanum
resinoide, Tonka bean absolute, vanilla absolute, sandalwood and benzoic resinoide. The key ingredients are
engraved on a silver-coloured metal plaque that rests on top of the glass fragrance flacon. The bottles are a
solid rectangular, with an off-centre industrial cap.

As its name suggests, the “Intense” version features a higher concentration of fragrance oils. The launch is
being supported with extensive sampling and a print campaign shot by Mario Sorrenti.

Gerry Weber for Women

The debut fragrance, Gerry Weber Woman, is being launched this month into selected domestic and travel
retail markets, including Germany, Switzerland, Austria, the Netherlands, Poland and the Czech Republic. The
fragrance, which targets women aged 35 to 59 years old, is being positioned as classic, conservative and ele-
gant, in line with Weber’s ready-to-wear fashion portfolio, which includes eyewear, bags, watches and jew-
ellery. The Gerry Weber brand shot to fame in the 1980s, thanks largely to a sponsorship deal with tennis play-
er Steffi Graf. About 42% of its turnover is generated from export.

The Gerry Weber Woman juice, a floral-fruity-woody, opens on notes of bitter orange and spicy pepper,
rounded out by redcurrant and freesia. The heart features peony, cyclamen, heliotrope and jasmine, comple-
mented by teak and vetiver. The base includes sandalwood, amber, vanilla and musk.

The flacon is a tapered glass column, topped with a prism-like cap. The outer carton is coloured a pale
peachy beige and silver. The launch is being supported by a print campaign shot by Greg Kadel and featuring
the model Elaine Irvin Mellencamp.

Echo Woman

The fragrance concept revolves around the so-called “new romanticism” the softer, more delicate vibe that
is making its presence felt in many aspects of contemporary daily life. Consequently, the fragrance mood is
described as one of subtle sensuality, as captured by both the flacon design and advertising campaign.

The juice, created by Françoise Caron of Quest, was composed around the Italian spirit Grappa, com-
plemented by white musk and raspberry-grape granita. Other key ingredients include iris pulp, osmanthus,
crystal amber and violet wood.

Like that of its masculine predecessor, Davidoff Echo, the fragrance flacon (right) was created by Egyptian

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336 Glen O. Brechbill

designer Karim Rashid, who describes it as “liquifluid, technorganic and pleasurganic”.

The inspiration was the distinctive triangular shape of the men’s Davidoff Echo bottle. “For the women’s
bottle, I designed a softened triangle so that the top point is the vaporiser, and the other two points create a very
strong, symmetrical form,” Rashid explained. These three softened points are designed to represent mind, body
and soul. “It symbolises oneness for a woman one with herself and one with the world simultaneously.”

The launch is being supported by a print campaign shot by Mario Sorrenti, featuring the model Liliane
Ferrarezi. The aim of the image was to convey to feeling of modern romance, as evoked by the tag-line “Listen
to your heart”.

Boss Intense Shimmer

It is designed to leave a shimmering, youthful sheen on the skin, particularly on the décolleté.

The juice is a mixture of florals and warm spices, opening on a top note of sweet lemony kumquat. The
heart note comprises ‘Vanilla Orchid’, ‘Turkish Rose’ and jasmine. The base note features Mysore sandalwood
and patchoulli.

This fragrance is based on the Boss Intense Eau de Toilette version, as opposed to the Eau de Parfum; con-
sequently the price points are lower, in line with the concentration.

According to Hugo Boss, the transparent red flacon denotes feelings of tension and attraction, enhanced by
the shimmering particles suspended inside.

The fragrance will be promoted by both TV and print campaigns. Boss Intense Shimmer Edition is avail-
able in 50ml and 90ml Shimmering Eau de Toilette references, and as a 150ml Shimmering Body Lotion.

Vetiver Pour Elle

“We are very pleased to have been selected by Guerlain for this unique creation.” “We consider it to be a
real achievement, made possible by our excellent partnership with the house of Guerlain.” “One of our key
objectives is to always offer something different, both from the domestic market, and from other airports.
Special activities such as this exclusive fragrance are an ideal way to achieve that.”

Vetiver pour Elle is described as a floral fragrance which targets strong, independent, elegant women. The
juice opens on notes of orange blossom and Calabrian bergamot, leading to a heart of honeysuckle, nutmeg and,
naturally, vetiver. Tonka bean characterises the dry-down.

The flacon features a frosted leaf motif, and is topped with Guerlain’s signature upside-down heart-shaped
stopper. Aelia has created special free-standing floor and counter-top merchandising units to promote the
launch.

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Cinéma

“This fragrance is a turning point for the brand, and we will use it to ‘root’ us for the long term.” Described
as a tribute to beauty, pleasure and seduction, Cinéma represents a return to glamour, sophistication and ele-
gance key pillars of the Yves Saint Laurent brand.

The company is also hoping it will demonstrate a return to form, following what it acknowledges as a dis-
appointing performance from its predecessor, Nu. A sensual floral, the Cinéma juice created by Jacques
Cavallier of Firmenich opens on notes of Corsican clementine, almond tree blossom and cyclamen. The
heart features amaryllis, Sambac jasmine and peony; the base amber, white musks and Bourbon vanilla.

Again, no advertising and promotional budget was disclosed, but with extensive print, TV, cinema and out-
door in the mix, € 20 million would not be unreasonable. “There will be a very big advertising investment.”
The Cinéma flacon, designed to evoke a trophy, was inspired by the work of 1950s Parisian sculptor Line
Vautrin.

Britney Spears fragrance for Women

The first feminine fragrance from Britney Spears.

“Britney is an ideal partner on many counts, when the deal was announced.“ Britney has huge appeal both
in the US and abroad. We’re very excited to be working with her.”

Curious Britney Spears is described as an exhilarating white floral wrapped in vanilla-infused musk. The
juice was created by Quest’s Claude Dir, in consultation with Ann Gottlieb.

The fragrance opens on notes of Louisiana magnolia, Anjou pear and lotus flower, leading to a heart of
tuberose, star jasmine and pink cyclamen. The base features musk and sandalwood. The azure fragrance fla-
con is faceted and adorned with two pink, heart-shaped charms around the collar. The 100ml version has a retro-
chic atomiser.

The recommended domestic price points, ranging from US $20 to US $49.50, reflect the brand’s key target
market of 17 to 35-year-olds somewhat younger than that of the company’s flagship Arden and Elizabeth Taylor
brands. “We think that Britney will draw in a whole new group of consumers for us.”

L’Instant de Guerlain pour Homme

The fragrance, described as a “luminous woody”, features notes of lemon, bergamot, aniseed, Lapsang tea,
bitter cocoa beans and patchouli. It was created by Beatrice Piquet at IFF, in conjunction with
Guerlain’s Sylvaine Delacourte.

Designed by Jérôme Faillant Dumas, the fragrance flacon a heavy glass rectangular is reminiscent of its
feminine counterpart, although the men’s version is topped with a Bakelite cap. The lower half of the bottle is

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etched with vertical lines. The outer carton and the ancillaries are packaged in a warm chocolate brown.

The advertising for the men’s line also evokes that of its feminine predecessor. The print campaign depicts
model Sergio Muniz stroking Ingrid Parewijck’s back, framed by a window. It was shot by Quadriga’s Azim
Haidaryan, and directed by Tho Van Tran of Agence Air Paris.

September 30, 2004


Envy Me

The objective of the launch is to both capitalise on the support of the existing Gucci Envy clientele, and to
recruit new consumers to the brand. The target market is women aged 18 to 35.

Described as seductive, tender and voluptuous, the pale pink fragrance is a floral-fruity musk. It opens on
notes of pink peony and water jasmine, spiced up with pink pepper. These lead to a mix of lychee, pomegran-
ate and pineapple, which give way to a heart of pink musk, seringa, and white tea. Sandalwood, teakwood and
white musk complete the formula.

The flacon a reworked version of the original Gucci Envy bottle is a slender column embossed with the sig-
nature Gucci “GG” logo in candy-pink. The cap is a glossy white cube stamped with the fragrance name in
pink and silver.

So Magic!

Four years after the original scent made its debut, Miracle So Magic! will be introduced to European trav-
el retail in September, before rolling out to US and Asian markets next January.

Described as fresh, vibrant and luscious, the fragrance is targeting the new, younger consumer segment that
Lancôme’s “Juicy” franchise has so successfully lured to its make-up counters. Accordingly, the face of the
fragrance is one of the company’s new-generation muses, Elizabeth Jagger.

The juice, created by Annick Ménardo of Firmenich, is a sparkling floral which features notes of dog
rose, narcissus, clover leaf and vanilla.

The flacon is a more contemporary version of the original, topped with a metallic pink cap. The outer car-
ton is also pink, with fuchsia sides, bottom and top. In the ad campaign she is dressed in a pink satin gown and
turns the world pink as she passes by.

Armani Black Code

Claimed to be a new perspective on the Giorgio Armani man, the fragrance is described as elegant, time-
lessly sensual, understated yet heady.

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The juice Armani’s first masculine oriental is a fresh, spicy composition which opens on notes of lemon and
bergamot, leading to heart of olive flower. The base features Tonka bean and guaiacum wood.

The cylindrical glass fragrance flacon, inspired by the satin lapels of an Armani tuxedo, is coloured mid-
night blue and topped with a matte cap. The outer carton is a complementary blue-black, with the fragrance
name stamped in grey and white.

Touch of Pink

Described as fresh, fun and unpretentious, the fragrance is targeted at 16 to 24 year-olds. The juice opens
on notes of blood orange, coriander and cardamom, leading to a heart of jasmine, violet and carrot-seed oil. The
dry-down comprises sandalwood, musk and vanilla.

The flacon, designed by Sylvie de France, is a slender pink cylinder, with tapered sides designed to mimic
the female waistline. The bell-bottom base is coloured a darker shade of pink; the cap is coloured silver.

Touch of Pink will be supported by a print and TV campaign. The TV spot features Lacoste model Natasha
Thomas attempting to catch a kite. It was conceived by Callegary Berville Grey ad agency. The director was
Thomas Napper. The print campaign shot features Thomas reaching up in a graceful leap. It was shot by
Norwegian photographer Sølve Sundsbø.

Pure for Men

Elegant, simple and luxurious, Jil Sander Pure for Men is described as “the perfect fluid incarnation of the
designer’s aesthetic”.

The juice, created by Nathalie Lorson and Ilias Ermenidis of Firmenich, is fresh, woody and sen-
sual. It opens on notes of mandarin, juniper berry and spicy elemi, which lead to a heart of white musk, bam-
boo and the so-called “Pure Air” transparent molecule that also featured in the original feminine version. The
drydown includes mahogany, sandalwood and vanilla.

The fragrance flacon, designed by Fabien Baron, is a clear glass square inspired by a hip flask. The cap is
chrome; the white Pure logo is etched onto the back of the bottle. The outer carton is a matte white box edged
in mirrored silver.

The black and white print campaign was art directed by Tho Van Tran of Paris agency AIR, and shot by
photographer David Sims onboard a luxury yacht in the Canary Islands. The model is newcomer Brit Sam
Beech.

L’Eau d’ Issey pour Homme

“Issey Miyake is a huge pillar for us, and there is enough space within the brand to support a second major
story.”

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L’Eau Bleue D’Issey pour Homme is a woody aromatic fragrance. The juice features notes of tangerine,
lemon grass, pink pepper and patchouli. In line with the fragrance name, the flacon is a blue parallelogram,
topped with a chrome cap. Blue and white are also the key colour themes for the outer packaging.

Ralph Cool

Described as youthful, trendy, energetic and adventurous, the fragrance is targeted at females aged 15 to 25.
Its general positioning reflects the enduringly hip “surf chic” lifestyle. “Ralph Cool captures the energy and
spirit of today’s young girls.” “It is a hip scent for the kind of girl who is playful, cool and confident about her
choices.”

The juice a lush, sexy floral opens on top notes of kiwi, iced nectarine, watermelon and cucumber peel. The
heart, a blend of linden blossom, honeysuckle, jasmine and lily-of-the-valley, leads to a base of musk, vetiver
and sensual woods.

The ad visual features a model in a tropical print bikini with wavy, “straight-from-the-ocean” hair, and a fel-
low surfer plus board in the background.

Dior Me, Dior Me Not

Dior was a pioneer in terms of travel retail exclusive fragrances; others include Remember Me, Forever and
Ever, I Love Dior and Chris 1947.

The juice, a soft floral, comprises notes of sweet pea, eglantine, peony, cherrywood and crystal musk.

Dior Me, Dior Me Not alludes to the well-known “he loves me, he loves me not” game traditionally played
while plucking daisy petals. In this case, “Dior” becomes a synonym for love and the flacon which sports “Dior
Me” on one side and “Dior Me Not” on the other replaces the flower.

The outer carton and promotional visual continue this motif. Inspired by the Dior Couture advertising cam-
paign, it features a blonde model playing with a daisy chain against a backdrop of blue mirror reflections and
yet more flowers.

Eternity Moment

The original version of Eternity was launched in 1988, but the brand is still going strong, boosted in recent
years by limited editions such as Eternity Rose Blush, Eternity Purple Orchid and the 2003 Eternity Signature
anniversary edition.

Eternity Moment has been designed to capitalise on this strong brand equity, while attracting a new, younger
consumer base to the franchise.

The pale pink juice, described as a “fresh-squeezed floral”, features notes of lychee, pomegranate flower,

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Fragrance’s & Their Stories 341

Chinese pink peony and nymphea, on a base of rosewood, musk and raspberry cashmere.

It is presented in a reinterpreted version of the original Eternity flacon, with a taller, sleeker silhouette. The
bottle cap is transparent; the outer carton is coloured a soft peony.

The launch will be supported by both print and TV ad campaigns, both of which feature Johansson and actor
Trent Ford. The former was shot by Peter Lindbergh; the latter directed by Neil Kraft of Kraftworks. The ad-
vertising concept is said to revolve around “that moment everything changes, where you go from being ‘in like’
to being ‘in love’. The print campaign carries the strap-line, “Just one moment can change everything”.

August 30, 2004


True Star fragrance

Beyoncé herself added: “I am so thrilled and so excited to be a part of this. It’s historical for me. Not many
women in the world can say they have their own fragrance and especially not many black women, so this is
wonderful. True Star is classy, timeless and beautiful.”

The True Star fragrance features contrasting florals, in addition to notes of toasted grains. The juice is pre-
sented in a slender, sculpted glass bottle designed to resemble an award. The outer packaging blue and white
with a silver star sports a sleeve featuring a visual of Beyoncé.

The launch will be supported by extensive print and TV/cinema advertising. The former has been shot by
Mario Testino. In the latter directed by Laurent Chanez, Beyoncé sings an unaccompanied version of “Wishing
on a Star”. There will also be extensive sampling.

Max Mara

The fragrance is being positioned as a fresh, luminous, elegant classic. The key target market is claimed to
be “cross-generational”, with the core being 25 to 45-year olds.

Created by Firmenich’s Daphne Bugey, the juice features notes of sugar-cane, ginger, Sicilian lemon,
musk and orchid. It is presented in a gently-curved glass flacon designed by Thierry de Baschmakoff. The outer
carton features muted shades of gold, bronze and taupe.

The launch will be supported with sampling and a strong media campaign including print and TV in select-
ed countries. MaxMara’s home market of Italy will be particularly important, according to Cosmopolitan
Cosmetics.

Joop! Homme Summer Fever

Described as a lighter version of the original amber-oriental edt, the new fragrance features notes of berg-
amot, cinnamon, heliotrope, sandalwood, raspberry and musk.

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342 Glen O. Brechbill

It is presented in a subtly-reworked flacon, with rounded shoulders and a metallic cap. “Summer Fever
Limited Edition” is clearly embossed on the front.

Beyond Paradise

The men’s scent is primarily geared at consumers in the 18-to-34 age group, in line with the original’s suc-
cessful attempts to reach out to a younger consumer base than the typical Estée Lauder fragrance wearer. 40%
of the consumers for Beyond Paradise for women were under 30. Around two-thirds of those who purchased
the fragrance during its first few months instore had never before purchased a Lauder fragrance.

Karyn Khoury, who co-developed the fragrance, said the scent was “all about what constitutes fanta-
sy for men". To find the exotic base it was seeking, the beauty house once again collaborated with the Eden
Project, a Cornwall, UK-based haven to over 100,000 types of exotic plants and flowers.

Described as a ‘Prismatic Wood’ designed to ‘reflect light, energy and movement'. Beyond Paradise Men
utilizes four fragrance elements only found at the Eden Project Eden’s Mist, Eden Buchu, Eden Vetiver and
Golden Melaleuca.

The launch was conducted in a three bedroom penthouse at the appropriately named Eden apartment build-
ing at a flagship housing development in London called Kew Riverside. Glass bottle infused with prisms of
blue (water), green (nature), red (passion) and purple (sensuality).

Infiniment Chopard

Infiniment Chopard is described as a modern interpretation of an eternal floral. The gold-coloured juice
was created by Alberto Morillas, Firmenich the nose behind such scents as Giorgio Armani’s Acqua di
Giò and Sensi, Lancôme’s Miracle and Flower by Kenzo.

A long-time friend of the Scheufele family, it was he who created the “Happy Diamonds” fragrance to cel-
ebrate Caroline Gruosi-Scheufele’s 18th birthday, thereby kick-starting “by accident” in her own words the
house’s fragrance business.

Infiniment opens on top notes of calabrian bergamot, petitgrain and szechwan pepper, leading to a floral
heart of bulgarian rose absolute, tuberose and lotus flower. The dry-down features siamese benzoin, sandal-
wood and musk.

The fragrance is presented in a clear, round flacon, designed to evoke a modern interpretation of a crystal
ball. The cap incorporates a silver, crescent moon-shaped arch, engraved with the Chopard signature. It was
designed by Jérôme Faillant-Dumas. The launch will be supported by a print campaign, art-directed by Olivier
van Doorne of Select. It was shot by Enrique Badulescu in Tulum, Mexico, and features Czech model Veronika
Verkova.

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Hummer

“The Hummer brand is well known worldwide, but particularly in Europe, North America and the Middle
East. It’s a real ‘guy thing’, and given the number of male travellers handled by the channel, that should make
it a great brand for travel retail.” General Motors Corp spends around US$60 million a year promoting the
brand in North America, and recognition is high across all key customer segments. “The product is very dif-
ferent and it will really stand out.” “As you would expect, it is chunky, utilitarian, and coloured bright yellow
and black.”

In addition to the print campaign, the Hummer fragrance launch will be supported by an extensive sampling
campaign, gwps, and point-of-sale activities. “We will even be giving away a couple of Hummer vehicles.”

Armani Mania

Armani Mania as “emblematic” and “the essence of Armani in a fragrance.” Is a very special project, in
which Giorgio Armani has been involved from the very beginning. For him it expresses for the first time in a
fragrance his true vision of woman.” “The reason we chose the name Mania for our new feminine fragrance,
was because no other name could better express the essence of Armani.” “It is for women who are addicted to
Giorgio Armani, to the Armani lifestyle, to the Armani philosophy of life.”

“The new fragrance was inspired by Giorgio Armani’s style, which is of course elegant, timeless and sophis-
ticated. But this new fragrance also finds its inspiration in Armani’s latest fashion collections, which are more
feminine, more joyful, more colourful. Mania expresses not only Armani’s vision of woman, but his new joy-
ful vision of life.”

Described as a woody, aromatic floral, Armani Mania features top notes of noble laurel, Sicilian mandarin,
blackcurrant and pink pepper. The heart comprises magnolia, lily of the valley, peony and iris, leading to a base
of sandalwood, cedar, white musk and amber. The pink Champagne-coloured juice is presented in a clear glass
flacon, topped with a mother-of-pearl cap. The outer carton is a subtly pearlised ivory, with the fragrance name
embossed in gold.

The print campaign features Leticia Birkauer, the half-Brazilian/half-Italian face of Armani’s spring/sum-
mer 2004 collection. The Armani Mania launch will be supported by extensive print and outdoor advertising,
sampling and point-of-sale activity.

Tommy Girl Summer Cologne

According to the company, both scents have been inspired by the traditional outdoor elements of the sum-
mer season namely fun, sun, surf and sand. Consequently, everything about the two fragrances reflects the sum-
mertime experience, from the graduated colours of the flacons ( design to evoke the sunset ) to the hand-paint-
ed beach scenes on the outer cartons.

Tommy girl summer cologne is described as an invigorating blend of citrus aromas. The juice features notes

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of grapefruit, mandarin, honeysuckle and water lily.

Tommy summer cologne features notes of spearmint, menthol, verbena and line. A masculine special edi-
tion gift set is available. Like its feminine counterpart, it features the 100ml cologne and a 100ml body wash.

The new interpretation features crisp, cool notes such as mint, citrus and orange flower. The 100ml edt is
available now in the travel retail channel.

July 30, 2004


Kingdom

The pale pink juice, described as fresh, subtle and summery, features notes of bergamot, mandarin, ginger
and jasmine. It is presented in a stainless-steel “egg”-style flacon, one side of which is designed to evoke an
open heart of glass.

Ghost Man

The juice a fresh/fougere/musky/oriental features notes of bergamot, clove, aniseed and mint. heart is a
mix of muguet, rose and orange blossom; the base includes patchouli, sandalwood and tonka bean. It was cre-
ated by Pierre Bourdon of Fragrance Resources.

The column-like flacon is coloured a bold, rich blue, as is the mirror-board outer packaging. A band of
turquoise circles the base.

Ghost Summer Dream

The presentation of Presence d’Une Femme Intense builds on the familiar Presence d’Une Femme design.
The rounded flacon is designed to evoke a precious jewel; the outer carton is the same shape and size as the
original line, but is coloured in shades of gold.

The juice features notes of pineapple, tangerine, pepper, orchid and vanilla flower.

Paco Rabanne Pour Elle Women

The juice, described as a fruity-floral accord, features top notes of Italian mandarin orange, Calabrian berg-
amot and Californian lemon. The heart is a mix of rose, blackcurrant, red berries and jasmine; the dry-down
includes musk and Bourbon vanilla.

The frosted flacon is a reinterpretation of the original, for maximum coherence, and features the trademark
transparent ring. For summer, both the bottle and the outer carton are coloured a delicate pink-peach “skin”
shade.

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Sensi

Described as a fresh and lively floral, Sensi by Giorgio Armani, White notes features certain elements of
the original juice, such as kaffir lime, teamed with new notes of white rose and water hyacinth.

The juice is presented in a sleek, frosted glass flacon. The ad campaign features a nude female body, draped
in a sheer veil of muslin, and a bottle-shot.

Aquazur

Is described as a fresh yet sensual composition. It was created by Quest’s Francis Kurkdjian. The
light blue juice features notes o f lemon, bitter orange, Provencal verbena and Sicilian bergamot. It is present-
ed in a transparent, cylinder-style flacon, topped with a silver and gold-coloured stopper.

Les Saisons - Four Fragrance Moods

Are described as “four fragrance moods” all based on a concept of freshness. There is one for each season
of the year.

All four are presented in a clear, curved bottle topped with a glass/matte gold-coloured cap. Each flacon
and outer carton is decorated with its own seasonal motif: dragonflies for Printemps (spring); butterflies for Été
(summer); leaves for Automne (autumn); and ice crystals for Hiver (winter). These motifs are directly inspired
by Van Cleef & Arpels jewellery.

The Printemps juice coloured pale green features corresponding green notes of verbena, lemon, borage
flower and clover leaf. Été (pale yellow), is fruity, and contains bergamot, blackberry and rosea lily of the val-
ley. The subtle orange of Automne is characterised by woody notes of sandalwood and heliotrope. Hiver, vir-
tually colourless with just a hint of blue, features notes of wild lime, white pepper, cardamom and musk.

Trouble

Described as a luminous oriental, the fragrance is being positioned as provocative, opulent, passionate and
audacious. As the new “emblematic scent” from Boucheron, it has also been designed to attract new consumers
to the brand and to inject new life generally into the house’s fragrance franchise.

The juice features notes of citron, foxglove, jasmine, vanilla and Blue Cedar. In line with the fragrance con-
cept, the packaging is themed around “danger” shades of ruby red.

The flacon is a cube of bevelled ruby glass, topped with a gold-coloured cap. A golden, green-eyed snake
is coiled around the neck.

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Beyond Paradise

The shimmering, iridescent formula is designed for use all over the body, and adds luminosity and radiance
to the skin, according to the company.

The introduction dove-tails with the full roll-out of the fragrance, which made its debut in the Americas,
Asia Pacific and the UK last autumn. Described the fragrance as a “symbol of the brand’s renewed moderni-
ty”, and a means to tap into the emotions of a new, younger generation of fragrance consumers.

Tresor

The original Trésor edp was created in 1990 and rapidly evolved into a flagship fragrance for the brand.
The new interpretation is described by Lancôme as fresh, light, airy and sparkling. The juice features notes of
apricot rose, melon, cyclamen and sandalwood.

The flacon, clearly reminiscent of the original edp presentation, is fashioned in the signature upside-down
pyramid shape, this time with an apricot/rose-coloured ring around the neck. The juice, and the outer carton,
are coloured a delicate Champagne-pink.

Provocative Woman

“Provocative Woman is something of a departure for Arden.” “Its objective is to broaden our consumer
base and attract more younger customers in particular. We want to re-energise the whole brand.”

As befits such a major launch, Provocative Woman will be supported by an extensive print and TV ad cam-
paign in all major markets such as the US and the UK. The TV advertising will feature network in addition to
cable which constitutes a first for Arden in terms of a fragrance launch, according to Furniturewalla. “We’ve
created a great promotional package.”

A floral oriental, the juice features top notes (“The promise”) of quince, water lotus and ginger lily, which
give way to a heart (“The action”) of midnight orchid, papaya blossom and pink freesia. The base (“The ful-
filment”) combines white sand, red amber and hinoki wood.

In line with its sensual positioning, the flacon is said to have been inspired by the curve of a women’s back.
It sports a dramatic sweeping arch, highlighted in aubergine.

Féraud

The juice is described as a fruity floral, and features notes of pear nectar, grapefruit, cherry blossoms, vanil-
la and sandalwood. It was created by Firmenich’s Jean Pierre Bethouart, who was inspired by “the
optimism of sun and light”, according to the company.

Accordingly, the flacon a combination of yellow and clear glass with ray-like spokes and an integrated cap

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Fragrance’s & Their Stories 347

is reminiscent of the sun.

Twice as Nice

The original T Girl fragrance celebrates the spirit of youth, with a sassy, self-assured image in an all-
American package. T girl is a floral, aldehydic green fragrance with a very clean drydown and notes of hedione,
rose, muguet, hyacinth with the energy of peach and apple and freedom of being young.

June 30, 2004


Black

Described as an “ultra-feminine blend”, the women’s version of Black features notes of white hyacinth,
black violet, magnolia, tuberose and sweet amber. It is presented in a tall, smoked black glass flacon, topped
with a transparent cap which sports the designer’s signature detail: a hand-tied, glossy white bow. Cole’s per-
sonal handwritten signature adorns a square white label on the front.

The ad campaign features models Brigitte Swidrak and Josh Wald (who also promotes the masculine ver-
sion of Black) in a sultry, half-obscured embrace.

Eau des Merveilles

Is the company’s biggest introduction since 24, Faubourg. Witty and whimsical, it aims to “bring back the
child within”.

The juice, which features notes of ambergris, bitter orange, Italian lemon and pink pepper has been con-
structed “back to front”, according to the company, in that the emphasis is on the woody, amber accents usual-
ly found in base notes. The overall effect is said to be a feminine edt with virtually no floral edge, yet no
unwanted masculinity either.

The fragrance is presented in a rounded, orange-hued, star-sprinkled flacon, reminiscent of a toy. It incor-
porates three flat sides so that the bottle can rest facing right, left or be laid flat and used like a magnifying glass.
The outer carton, which features a hidden drawer for the fragrance, is a shimmering white.

Chic for Men

The launch has been described by the company as a key step in the development of Carolina Herrera’s fra-
grance business, in line with Puig’s goal to build it into the “most prestigious” US brand. Chic for Men is the
third men’s fragrance from the designer, and forms a masterbrand with its feminine counterpart, Chic.

The target consumer for Chic for Men is described by Puig as original, imaginative, witty, well travelled
and spontaneous. “Chic is all about attitude.” “What’s important is individual style.”

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The juice a modern, fresh, woody oriental is presented in a heavy, luxurious, “ink-pot” style flacon,
designed by Fabien Baron. The launch will be supported by a TV and print ad campaign featuring striking
black-and-white visuals.

Ralph Lauren Blue

Described as a casually elegant modern classic, Ralph Lauren Blue is a cool, fresh floral. The juice features
notes of lotus flower, jasmine and sandalwood, which are designed to evoke, variously, a tropical island, the
shores of Nantucket and a desert spa. The fragrance is presented in a deep blue flacon, topped with a silver cap
inscribed with the RL initials.

Temperamento

Is the twelfth scent from the former tennis player. It is being positioned as a vibrant, passionate, sponta-
neous fragrance, in line with the Sabatini’s Argentine roots.

The fragrance targets women aged between 20 and 49 years old. The apricot-coloured juice, a floral-fruity-
green composition, features notes of cassis, melon, jasmine and amber.

The fragrance is presented in an asymmetrically-curved clear glass flacon.

Davidoff Cool Water Deep

The new scent was unveiled last night in London. “This is the beginning of a new success story - a new
fragrance with a new image within the magic territory of Cool Water.”

The juice, created by Nathalie Lorson of Firmenich, features both woody and fresh accords, in a bid
to express modernity, serenity, balance and control. It is presented in a glass and brushed metal flacon designed
by Thierry de Baschmakoff. “The goal was to recreate the two main elements of the original Cool Water - the
power of the ocean, and the unique blue atmosphere,” explained de la Chevasnerie. The result is a gently
curved, tactile bottle, presented in an outer carton graduated in different shades of blue.

As its name suggests, Davidoff Cool Water Deep is being positioned as a fragrance of deeper dimensions
than its predecessor. Where the original version revolved around a very physical confrontation between man
and the ocean, Cool Water Deep focuses more on serenity, maturity, calm and control. This positioning is
reflected in the print campaign, which features a male swimmer underwater, rising from the depths to a bright
light. “It’s very symbolic,” commented de la Chevasnerie. “It shows a man in tune with the ocean, as opposed
to fighting it.”

Precious Heart

As Precious Heart demonstrates, each exclusive fragrance will be themed around love and romance. The
overall presentation has been deliberately designed to appeal to all travellers who are away from the people they

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care for.

The Precious Heart juice is described as a fresh and refined floral, and features notes of cardamom,
Osmanthus flower, freesia and cedar. It is presented in a pink- and red-coloured bottle which sports a heart
motif and the fragrance name topped with an inverted heart-shaped cap.

cK One Summer

Is described as a modern, crisper interpretation of the signature cK one fragrance. The reworked juice fea-
tures green and fruity citrus notes, and is presented in a green/yellow flacon.

Cerruti 1881 Eau d’Été

These complementary lines one for women and one for men feature summery/woody notes, and are pre-
sented in Caribbean-blue packaging. The advertising visual depicts both bottles in a seaside setting against a
backdrop of water and lily pads.

CerrutiSí

Is said to have been inspired by modern Italian spirit and passion. In line with its positioning as a contem-
porary classic, its key target market is men aged about 20 to 35.

The fragrance name is important given UCI’s stated aim that it be “universal in appeal”. “Si” means “yes”
in a number of languages and is easy to understand and pronounce.

An oriental fougère, the juice features Mauritanian Balm, described as a composition of herbs, resins and
woods first discovered by the Romans and allegedly highly coveted for its strong powers of seduction. Other
ingredients include ginger and patchouli.

CerrutiSí is presented in an asymmetric glass flacon with a frosted stripe, topped with a wooden cap. The
ad campaign will include both TV and print and features Cerruti house model Ben Garrett.

Poupée

Poupée French for doll is described as a glamorous but light-hearted take on Rochas’ classic fragrance,
Femme. It is also the first fragrance to draw its inspiration from the fashion of Rochas’ new artistic director,
Olivier Theyskens, who presented his first collection for the house in March.

“Theyskens is modernising the roots of the brand, and the link to fashion gives the fragrance business more
validity.” Correspondingly, Poupée is targeted at a younger clientele.

The juice is described as a sparkling floral, and features notes of orange blossom, pineapple, gardenia and
green jasmine the ingredient shared by all the key Rochas fragrances. Is presented in a reworked version of

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the famous Femme bottle, this time tinted a delicate pink.

May 30, 2004


Jordan - The Parfum

Correspondingly, The Parfum embodies the revamp of the brand’s fragrance portfolio.

The fragrance, described as a contemporary oriental, is being marketed as sexy, seductive and irresistible.
The juice features ingredients known for their supposedly aphrodisiac qualities, such as almond blossom, amber
and patchouli.

The flacon features a circle within a square and is presented in a semi-transparent perspex-style sleeve.

Island Kiss

The juice, described as an exotic fruity floral, features notes of mango, passion fruit, white peach and mag-
nolia. Its positioning/theme is based on flirtatiousness, style and fun.

The fragrance is presented in Escada’s signature ‘heart’ flacon, this time coloured pink and turquoise.

Marc Jacobs Essence

Essence is a reinterpretation of the gardenia heart of the first Marc Jacobs feminine line. The juice is
described as rich, warm and intensely feminine.

The fragrance is presented in an opaque, pale yellow flacon, with soft edges and a metallic collar wrapped
with a matching leather bow. The bottle features a modern, raised, spray-through cap.

April 30, 2004


John Varvatos

The eponymous fragrance line is described as modern, bold and sophisticated. The juice a woody oriental
created by Quest International features notes such as tamarind tree leaves, medjool dates, coriander seed,
auramber and vanilla.

The fragrance is presented in a curved, flask-like flacon, ringed by a black leather band stamped with the
designer’s name.

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So Givenchy

“Exclusive fragrances have to be impactful, fun and easy to understand, because impulse buying is key. So
we will make sure that we give the trade plenty of tools with which to animate their shops.”

So Givenchy, described as an easy-to-wear fragrance, is a fresh floral/fruity composition, which features


notes of blackberry, magnolia, kumquat and peony.

The fragrance flacon is a deliberately feminine shade of pink. Corresponding visual, which will be used
extensively at point of sale and for inflight magazine advertising, features a model reclining and laughing
amongst a mass of pink bubbles.

Chic for Men

The launch is a key step in the development of Carolina Herrera’s fragrance business. Puig’s goal is to
build it into the “most prestigious” US brand.

The target consumer for Chic for Men is described by Puig as original, imaginative, witty, well travelled
and spontaneous. “Chic is all about attitude.” “What’s important is individual style.”

The juice a modern, fresh, woody oriental is presented in a heavy, luxurious, “ink-pot” style flacon,
designed by Fabien Baron. The launch will be supported by a TV and print ad campaign featuring striking
black-and-white visuals.

Lanvin Vetyver

Lanvin Vetvyer targets men aged 30 to 40 - younger than Lanvin L’Homme’s core audience, but older than
that of Oxygene pour Homme. As the name suggests, the juice features vetiver, along with notes of lime, nut-
meg and white jasmine. The full line features 30ml, 50ml and 100ml edt sprays, a 100ml aftershave splash, a
100ml aftershave balm, and a 200ml all over cleanser gel.

Lanvin Vetyver is presented in a rounded flacon, similar to that of Lanvin L’Homme, topped with a matte,
brushed metal cap. The juice, and the outer carton, are green.

Eclat d’Arpège, inspired by the iconic fragrance Jeanne Lanvin created for her daughter
Marguerite, is described as a modern yet feminine offering. The juice is presented in a reworked, transparent
version of the original Art-Déco flacon. The stopper features two wedding bands that are said to signify the
renewal of the house, and the marriage between fashion and fragrance.

Black Cashmere

Rare saffron sets the spicy yet sweet tone of the fragrance, and Masala spices, a medley of exotic herbs and
spices including white pepper CO2 (making its debut in the world of feminine fragrances. This spicy note is

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fresh and less woody than traditional black pepper. Nuances of clove, nutmeg and pimento berries are balanced
with the delicate scent of Mediterranean Broom Flower with its honeyed petals.

The scent is enriched by the exotic oil Patchouli Singapour and the feminine tones of the Red Marechal
Rose. Ethiopian Guggul Incense brings to it an opulent aroma and strength of character.

At the heart of the fragrance Wengue (a dark wood scent from Africa that invokes a warm spicy resonance)
and Bois de Miel (a mellow textual wood) combine to offer contrast. Finally, the sensuous dew of Malta’s cis-
tus bushes evokes mystery and intrigue.

Love Passport by Peynet

Fits says the brand was founded through an earnest wish to create a conceptual fragrance with a consistent
theme of love.

Women who are stressed and feel lack of fulfilment want not only to "put on" fragrance, but also want to
"feel" the philosophy and concept in fragrance these days. Such thoughts could enable people to go on their
journey to find inner happiness. "Love Passport Parfums will translate many kinds of love into fragrance and
will alter philosophies and concepts into tangible scents," said Fits in a statement.

The company says that since fragrance in Japan has been regarded for a long time as something to use only
on formal occasions, its aim is to popularise fragrances to be used in day-to-day situations, by a diverse and cre-
ative marketing and promotion strategy.

Mauboussin Pour Homme

Is described as a timeless and aromatic fragrance targeted at the modern man who is sporty yet elegant, with
a sense of value. Inspiration for the fragrance and the bottle design has come from the Hematite stone, with its
dark, metallic, iridescent highlights. Used as a mirror in the days of antiquity, hematite is said to reflect the
strength and energy of Mauboussin man. The result is a heavy, thick glass bottle which interplays curved
shapes, yet retains a structured look.

The fragrance itself has top notes of lavender, rosemary and bergamot, fresh and rich with a masculine char-
acter. The heart is a hint of vibrant patchouli blends with cinnamon and sage. Sandalwood contributes a
smooth mildness, reinforced by Bourbon vanilla and white musk.

Byblos Feel Pink

The new essence for young women. Light and immediate, the strong daring colours of Feel Pink will appeal
to women who are self-assured and dynamic. The fragrance itself is floral, fruity, woody green.

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Montana Eau Transparente

The feminine fragrance contains rare components such as Freesia, Lily of the valley and Turnsole flower.
The bottle shape replicates that of Parfum de Peau but in light pink.

Attraction

Attraction is positioned as a sensual and passionate line. It represents a departure from - and complement
to - Lancôme’s other key fragrance franchises, such as Trésor and Miracle which have a more romantic or spir-
itual image.

Attraction is an expression of a “new sensuality” a sensuality that is radiant, not heavy, that honours a
woman by making her true, fuller and thus more attractive. The roundness of the bottle evokes the intimate,
sensual and feminine character of the fragrance, with engraved glass and satiny-soft gold providing luxurious
highlights.

Emporio Armani Night He

Is a vibrant oriental and aromatic fragrance. The sparkling opening of bergamot, the strength of sage and
the elegance of violet leaves combine to enhance the richness of myrrh and patchouli. The bottle in deep and
mysterious black symbolises charisma and seduction.

Emporio Armani Night She

Is a floral, woody amber fragrance. A burst of red berries and wild rose petals on a heart of purple peonies
envelop a woody amber, myrrh and musk base. The bottle is in intense and audacious red, the symbol of love
and passion.

March 30, 2004


Amor Amor

The name might conjure up images of the company’s perennial floral favourite Anaïs Anaïs, but Amor
Amor is something of a departure from the purity of Cacharel’s stalwart scents. “The double name is certainly
reminiscent of Anaïs Anaïs we wanted a contemporary echo to it.” "But Amor Amor is very different, very dar-
ing.”

The fragrance concept is focused around love, passion and desire, which is reflected in both the packaging
and the advertising. The flacon is red, topped with a silver metal spiral.

The juice, described as a fruity floral, features notes of blood orange, blackcurrant, rare “melati” jasmine
and vanilla.

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According to Bostroem, the commercial explains perfectly the concept of the product. “Basically, there is
a women in a night club, holding Amor Amor,” he commented. “She throws the bottle at the man she likes,
and when it reaches him, it turns into a shower of petals, from the rose. Then they kiss. It is a sort of magic
spell that is all about seduction.”

Ralph Lauren Blue

A cool fresh floral fragrance for women. Combining classic perfumery elements, including a delicate flo-
ral blend with the modernity of our signature watery accord, Ralph Lauren Blue is sparkling, lush and sensual.
According to Ralph Lauren, "I wanted to create a fragrance that captured the feel of cool clear water and the
radiance of a sunny blue sky. Ralph Lauren Blue is a fresh and sexy scent for a confident, beautiful woman."

Using unique imagery association, the signature accords of Ralph Lauren Blue are brought to life through
visual descriptions of a journey to three escape destinations an exotic tropical island ( Lotus Flower, Gardenia,
Muguet, Pink Peony and Sparkling Jasmine) the classic Nantucket shores (Rose de Mai, Tuberose, Jasmine
Petals and Orange Flower) and a calming, sensual spa (Ambrette, Sandalwood, Vetiver, Mousse de Chine and
Musk).

Joop Muse!

Described as an inspirational floral, the juice was created by Quest’s Francis Kurkdjian. It features
top notes of Cointreau and Champagne, white lily, heliotrope and white musk, in line with its positioning as a
sparkling yet sensual scent.

The juice is presented in a sleek, futuristic-looking flacon, created by avant-garde designer Ora-Ïto. Oval
in shape, it sports a white-gold metallic finish highlighted by a ring of purple. The Champagne-coloured juice
is visible via the transparent centre, on which the fragrance name has been etched. The outer carton is coloured
a complementary purple and Champagne.

The fragrance will be supported by print, poster and point-of-sale advertising, plus extensive sampling. The
press campaign, shot by Norwegian photographer Sølve Sundsbø, features model Reka Ebergenyi, naked save
for a long white scarf, posed next to the fragrance bottle. The strap-line is “Joop! Muse. You are the inspira-
tion”.

Escada Magnetism

Described as a major new classic, the fragrance is being positioned as a heady, sensual line, inspired by the
relationship between the Escada brand’s creators, Margaretha and Wolfgang Ley.

The juice, a contemporary oriental, features notes of amber, musk, sandalwood, freesia and blackcurrant. It
was created by Fragrance Resources.

The smooth, crystal-like flacon is housed in a reddish-purple holographic outer carton, embossed with

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Fragrance’s & Their Stories 355

Escada Magnetism in silver and orange.

Clinique Simply

The fragrance, described as a modern oriental, claims to be sheer yet vibrant a “sensual fragrance that dares
to come on soft”. It took four years to develop, according to the company proof that simple can also mean com-
plex.

The juice features notes of soy milk, toasted soy nuts and smoked wood. Interestingly, traditional oriental
notes such as amber, tonka bean and citrus are noticeable by their absence, in line with Clinique’s goal of rein-
venting the oriental category and fully tapping its potential.

The fragrance is presented in a cylindrical, frosted glass bottle, with a bronze collar. The outer carton is
also coloured bronze. The launch will be supported by extensive sampling and POS activity.

L’Instant de Guerlain

The juice, described by Guerlain as a crystalline amber, includes magnolia at its heart a first for the com-
pany. Like almost all the house’s fragrances, it also features a hint of “Guerlainade”, the blend of notes featur-
ing bergamot, jasmine, vanilla and benzoin which has become Guerlain’s signature essence.

The L’Instant de Guerlain flacon and stopper - imbued with a pale amethyst hue are made entirely of glass.
The cap is shaped like a giant cabochon. The print campaign features a female model having her back caressed,
juxtaposed with a product shot. It will be complemented by TV, cinema and outdoor advertising..

Gucci Eau de Parfum II

Designed to appeal to a younger target market than the original Gucci Eau de Parfum, the new fragrance is
described as fresh, luminous, radiant and sexy. The pink-coloured juice is a floral-fruit combination with a dis-
tinctive musk base. Key notes include bitter orange, blackcurrant, violet and cedar wood.

Like that of its predecessor, the fragrance flacon is a luxurious glass cube, topped with a large, circular cap.
Echoing the juice, the outer carton is a pale flesh-pink, with Gucci Eau de Parfum II branded discreetly on the
front in chocolate brown lettering.

In line with the principal target market, the advertising visual features an Asian model, plus a product shot,
with the strapline: “Introducing Gucci Eau de Parfum II”. The ad is shot in black and white with the pink fra-
grance juice providing the only splash of colour.

Gucci pour Homme

The scent represents a return to the Gucci Group’s roots and is being positioned as a new contemporary clas-
sic.

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356 Glen O. Brechbill

The juice is described as a modern spicy-woody, and features notes of leather, ginger, white pepper and
vetiver. It is housed in a heavy, rectangular bottle with a thick, engraved geometric base, topped with an
opaque, dark brown metal cap. The folding outer carton is patterned with a distinctive dark brown-and-white
check.

Reflecting the fragrance’s positioning, the ad black-and-white ad campaign features a male model dressed
in a Gucci suit and tie.

Mauboussin Pour Homme

The fragrance targets modern men who are sporty, elegant, educated and with a sense of value, according
to the company. The juice is described as timeless, aromatic and invigorating and features notes of lavender,
patchouli, cinnamon and vanilla.

Inspiration for the fragrance and the bottle design (by Thierry de Baschmakoff) is said to have come from
Hematite stone, which used to be used as a mirror in ages past. The flacon is made of thick, heavy glass which
features curved shapes, topped with a hematite/violet-coloured cap. The outer carton is a metallic, shiny vio-
let.

The launch of Mauboussin Pour Homme will be supported by an extensive worldwide trade and consumer
advertising campaign and various point of sale materials.

Rochas Man

The fragrance, described as elegant and timeless, targets men aged 30 to 35 who are urban, cosmopolitan
and stylish, according to the company. Balance and equilibrium are key concepts literally in the case of the fra-
grance flacon. The scent is said to be aimed at “real gentlemen” who are at ease with their life.

The juice is a fresh, woody amber and includes notes of neroli, cedar and patchouli.

The fragrance flacon is a heavy glass square, rounded at the bottom so that it rocks gently when put down.
The outer carton is a deep chocolaty black, embossed with ‘Lui’ in lavender blue.

The ad campaign features the fragrance bottle and a discreetly-naked male model with his hands half-cov-
ering his face. The tagline is “Rochas. You know the name. Discover the man.”

February 30, 2004


Emperior Night

Emporio Night is more sensual and provocative than its two predecessors. The flacons are coloured alu-
minium/rubberised cylinders. The outer packaging for the women’s version is a bright cherry red; the men’s
version a deep shiny black.

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Fragrance’s & Their Stories 357

The Emporio Armani Night for Him juice is described as a vibrant, oriental aromatic, and features notes of
bergamot, violet leaves and myrrh. Night for Her is a floral woody amber and incorporates red berries, roses
and musk.

The passionate positioning is reflected in the advertising campaign, which features Emporio Armani’s cur-
rent fashion face, Milla Jovovich, embracing male model Sebastien Andrieu. The action takes place on a stair-
way coloured in matching red and black.

Carolina Herrera

Inspired largely by the designer’s daughter Carolina A Herrera, the scent is targeted at younger consumers,
aged from about 25 upwards. The designer herself described the new fragrance as “classic and feminine with
an authentic modern touch”. It will be positioned in the classic Herrera range, along with Carolina Herrera and

Carolina for Men.

The juice a floral oriental features notes of bitter orange, wild berries and pepper. It is presented in a re-
interpretation of the Carolina Herrera Eau de Parfum flacon, created in 1988. The familiar rectangular shape
has been updated with a transparent gold finish. The white outer carton features the designer’s signature polka
dots in metallic pastels.

The print campaign, shot by Patrick Demarchelier, features Dutch model Yfke Sturm along with a polka
dotted butterfly and is intended to convey the brand values of youth, femininity, elegance and glamour. The
advertising will be supported by an extensive sampling campaign.

Frolic

The new frolic floral fantasy mist from Origins is expected to ride the growth of “well-being” and sensory
fragrances.

This fairy tale in fragrance was inspired by the ancient spring festival of Floralia and has a cooling and
refreshing characteristic.

An Origins spokesman described the inspiration for the fragrance “It reminds us to be joyful, to celebrate
our sensual nature and to appreciate beauty and pleasure in today’s pressured lifestyle.”

Origins frolic floral fantasy mist is available is available as a 100ml spray in a contoured lilac bottle. The
fragrance has a base of natural oils and soft, fluid florals consisting of the folkloric Linden Blossom, Jasmine,
Rose and Muguet de Mai with a hint of Honeysuckle and base note of Fleur de Lis.

Light Fluid for Women

Light Fluid Women is a cyprus, woody fragrance with Cotton, Peony, White Violet and Water Lily

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Blossoms at the heart. Background: Teakwood, Sandalwood, White Amber

Light Fluid for Men

Light Fluid Men is a woody, spicy oriental fragrance with transparent jasmine, cedarwood and sandalwood.
Background patchouli, vanilla, musk, copahu balsam

Le Baiser du Dragon

The fragrance is described as a woody vetiver, and is targeted at women aged 30 to 45. The juice features
notes of amaretto, neroli flower, cedarwood and patchouli.

The line includes a 1oz parfum; three edp sprays, plus a bath and body line. Exclusive presentations have
been created for leading US department stores Neiman Marcus and Saks Fifth Avenue. Le Baiser du Dragon
is presented in a clear, round glass flacon which features the Chinese symbol for longevity topped with a black,
red and silver glass cap.

Mexx Pure life Man

The fragrances are aimed at men and women aged 20 to 40. Their positioning focuses on enjoying the sim-
ple things in life; optimism; and a positive attitude.

Mexx Pure Life Man

Is a fougère fragrance, which features notes of ginger, coriander, rosemary and sandalwood.

Mexx Pure Life Woman

Is a fruity floral, and includes notes of blackcurrant, jasmine and musk. The fragrances are presented in
matching glass flacons.

Jil Sanders Pure

The fragrance, described as an abstract floral woody musk, was created by Nathalie Lorson
and Ilias Ermendis of Firmenich. Its positioning and image is clean, contemporary and minimalist. The
launch will be supported by a strong, monochrome print campaign shot by Mikael Jansson.

Purple Shades

Purple Shades is an ultra-feminine fragrance which embraces the most different facets from the romanti-
cism of the palest lavenders through mauve pinks, magentas and deep violets to purple glamour. Purple Shades
uses natural mandarin essential oil along with the fresh grapefruit, bergamot and melon oils to boost the life and
impact in the top notes. The target market is more towards younger consumers, aged 18 to 28 years.

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Cool Grey

By Jacques Rothschild is a fresh and woody fragrance, described as the modern masculine classic with ele-
gance. The Italian lemon and bergamot along with the cool leafiness of spearmint essential oils boost the fresh
impact of the top.

Kouros Cologne Sport

The new version is presented in a sleek flacon reminiscent of the original Kouros column, reworked with
clear glass and a hint of silver.

YSL has also created a limited edition fragrance, Kouros Cologne Sport Eau d’Ete, for the summer season.
The reworked juice features frozen blue mint to inject a note of freshness. Inspired by the Mediterranean sea in
Greece, the fragrance is coloured ocean-blue. The bottle is packaged in a practical, zipped, reusable plastic
pouch.

fcuk for Men

I line with the fcuk fashion and accessories brand, the positioning and marketing will be edgy and irrever-
ent. The advertising and promotional material features the tag-line “Scent to bed”.

The fragrance flacons, designed by Fabien Baron, are described as bold and simple. The masculine juice
features a seductive blend of sangria, hemp and black suede.

fcuk for Her

The feminine version a modern mix of bergamot, peony and golden amber.

Flower by Kenzo

The poppy is the emblem of Kenzo’s Flower fragrance and is featured on the flacon, advertising and POS
material.

“It’s a very clever, abstract PR activity,” commented Caroline South, managing director of Caroline South
Associates, Kenzo Parfums’ UK agent. “The poppies generated an amazing amount of interest. Flower has
performed so well since its creation in 2000 and the way that Kenzo as a category has developed in UK duty
free since the launch has been absolutely phenomenal.”

Aramis Cool

US. Estee Lauder’s has re-interpreted its Aramis Classic men’s fragrance with a lighter, fresher version.
Aramis Cool, a limited edition cologne.

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“We wanted to offer our customer a modern, new scent that’s light and comfortable something that captures
his leisurely summertime lifestyle.”

Aramis Cool is the brand’s first summer scent.

January 31, 2004


Tommy Jeans

“We are very optimistic about this project because Tommy Hilfiger has a global brand awareness that
appeals to both men and women. The denim is also very hot and very today. It allows us to marry the Hilfiger
fashions and fragrances.”

Tommy Jeans is an invigorating citrus fragrance. The essence of comfort comes from cool elements infused
with a hint of chopolte wood.

The bottles express their own styles: a blue bottle base, cap and spray for Tommy Jeans and the same touch-
es in red for Tommy Girl Jeans.

Tommy Girl Jeans

Tommy Girl Jeans is a wind-swept, floral fragrance with a crisp effervescence of tangerine, orange and
grapefruit. The aroma builds with the carefree intensity of floral notes and touch of pear to provide a crisp sen-
sation.

Opium Eau d’été

Is true to the original Opium fragrance but with a lighter citrus twist. The spicy-oriental notes take on new
light in this sensual summer version.

The bottle and box feature the unmistakeable Opium codes in a summer mood the acanthus leaves and the
Japanese Inro lines are infused with light. The red lacquer is now a white linen weave, while the original gold
becomes white gold.

Oscar Latin Light

Oscar Latin Light is a new interpretation of Oscar eau de toilette. “Latin” to evoke the atmosphere of Santo
Domingo, home of de La Renta himself and the intoxicating warmth of summer afternoons. “Light” because
summer is a time of lightness, when we long for freshness.

The fragrance is a fresh combination of “Queen of the Night” flower, the passion flower and baie rose, the
refined luxury of frangipani and orange blossoms’ and the warmth of an amber and sandalwood fragrant trail.

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Fragrance’s & Their Stories 361

Polo Blue

This fresh and crisp fragrance should reinforce Ralph Lauren’s strength in the men’s market, after two suc-
cessful women launches with Ralph and Glamourous.

Now he is back with a new launch incorporating the tradition and “the good life” the brand stands for.

After a successful launch in the US, Polo Blue took off in New Zealand coinciding with the America’s Cup.

Essenza di Zegna

The new men’s fragrance is positioned as "a classic, but contemporary fragrance for the elegant man".

The story for Essenza di Zegna originates in Italy, at the foot of the Alps in the Piemonte region which is
the birthplace of the Zegna family. Essenza is intended to make reference to the Zegna origins but with a con-
temporary and pure signature. The fragrance itself boasts top notes of Sicilian mandarin and Calabrian berg-
amot, a heart of Corsican myrtle and cardamom and ends with a vetiver and musk base. The bottle is a simple,
oval-shaped glass structure with a metal base and top.

Essenza di Zegna is to have limited distribution. In the first year it will roll out to only 4,000 points of sale
worldwide. "We will be extremely selective in terms of distribution, as when we start with a new brand it needs
to be perceived as something special by the retailers," YSL Beauté chairman and ceo Chantal Roos explained
at a press conference.

Kingdom

A female fragrance under the name of the British designer Alexander McQueen, went instore worldwide
last month.

The scent is a rich blend of bergamot, mandarin, neroli, cumin, rose, vanilla and myrrh. The bottle, creat-
ed to look like a heart, is made of ruby-coloured glass encased in a stainless steal half shell. Patrick Veillet
designed it in collaboration with McQueen.

YSL Beauté reinforces the romantic and literary themes of the perfume with an outer packaging of white
paper and a red seal, reminiscent of a love letter. Inside, the oval stainless steel form of the heavy bottle is meant
to symbolise birth and rebirth. An inscription of the first line of the poem "Kingdom", by US poet and Pulitzer
Prize winner Jorie Graham, also features on the carton. The first line of the poem is “Pierce my heart again”.

Why “Pierce my heart again”? Because it is closely linked to the parfum and eau de parfum bottle aesthetic.
“We must be willing to live and love deeply, to open our hearts and explore our feelings, even if do so is
painful,” says McQueen.

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362 Glen O. Brechbill

Jade Blossom by Stella

Jade Blossom a crisp combination of green tea, cucumber and lemon verbena, and Créme Boucquet, a sweet
delicate blend of vanilla, pink lilac and lilly of the valley.

DKNY Women

The fragrance is an "urban" floral fragrance comprising energising, intoxicating and sensual accords.

Tommy Girl

The fragrance is inspired by summertime and water-themed experiences. Complementing the bright sum-
mer spirit, the tommy girl bottle has a more feminine shape with a signature red metallic cap.

Histoire d’Eau Amethyste

Describes a poignant and noble fragrance, blending wood-accented peony, wisteria and white flowers. A
sophisticated eau de toilette, the fragrance is said to yield a fluid, floral texture.

The amethyst coloured fragrance is presented in a rounded body set within the outer glass bottle. A touch
of colour on the cabochon stopper completes the picture simple but effective.

ECHO

Clean linen maybe. Freshly cut grass, sure. A bunch of flowers no problem. But how on earth do you cap-
ture the throbbing life of a metropolis, the sheer exhilaration of the big city, and put it all in a fragrance bottle?
Mission impossible?

Not for Alain Astori the perfumer behind ECHO, the exciting new men’s fragrance from Lancaster Group
and the Davidoff brand, unveiling the product at an international press launch in Berlin recently. Called ECHO,
the fragrance comes in a transparent glass bottle with smooth edges and a triangular spray; it was designed
by Karim Rashid.

ECHO is designed to reflect the spirit of urban life, the company said, and in particular that of Berlin. The
outer packaging is in sleek metallic grey with modern white graphics and a white triangle detail in the corner
that mirrors the spray feature of the fragrance bottle.

Happy Heart Perfume

It’s about love and the happiness emotion brings. “With Happy Heart love is defined in broader fashion.”.
“It is about love for a significant other, a friend, a child, your self, and especially love of life!”

The first impression of Happy Heart is a whisper of freshness combined with a hint of mandarin and the

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Fragrance’s & Their Stories 363

wetness of a cucumber. As the fragrance impression builds, captivating the heart is the essence of a sea of flower
petals.

Bringing a full-bodied feminine distinctness are notes of yellow primrose, wild carrot flower and water
hyacinth. Notes of blond wood and sandalwood create harmony and balance providing lasting memories that
enrich the heart explained vice president of fragrance development worldwide Raymond Matts. Echoing the
romantic, floral theme Happy Heart is presented with a coral pink box and cap. Happy Heart is intended as a
“wear anytime” fragrance for existing Happy consumers and others who prefer a truly floral fragrance.

Ibiza Hippie

Ibiza Hippie is designed to appeal to a young target group, while remaining an “upmarket product offer”.
Last year’s Sexy Graffiti fragrance was in the top five in Germany in Douglas perfumeries last March and April,
and remained in the top ten until June. It was also in the top three from February in Sephora in the US.

Natural, casual and bold, the hippy chic exudes this summer freshness and fantasy. Ibiza Hippie by Escada,
an electric fragrance which bursts with fantasy and elegance. As a fashion statement, Escada has been able to
translate the fragrance of the Hippy Chic trend. Ibiza Hippie is a delicious and delicate fragrance combining
fruity, floral and musky notes, in the tradition of Escada perfumes.

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The Stories

Fantasy Fragrance

Absinthe CK Free new fragrance by Givaudan.

Absinthe Blossom Fleur Defendue fragrance by Lolita Lempicka.

Abstract Blue Accord Man Absolute fragrance by Jil Sander.

Abstract White Flowers Cristalle Eau Verte fragrance by Chanel.

Acacia U for Her fragrance by Ungaro.

Acacia Honey Pure White Linen Light Breeze fragrance by Estee Lauder.

Acacia Wood Tilleul fragrance by Parfums d’Orsay.

Acajou 1881 Intense pour Homme fragrance by Cerruti.

Acanthus Cool Water women’s fragrance by the Lancaster Group.

Acidic Orange Gaultier Fragrance.

Agarwood Oxford Street fragrance by Hugh Parsons.

Agava Flower Blue Agava & Cacao fragrance by Jo Malone.

Aged Whisky McGraw fragrance by Tim McGraw.

Air Notes Essence by Narciso Rodriguez.

Airy Notes Flower by Kenzo Essentielle fragrance by Kenzo.

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FRAGRANCE’S & THEIR STORIES 365

Algae Aqua Motu fragrance by Motu.

Almond Blossom Madonna of the Almonds - Flores.

Almond Tree Blossom Cinéma fragrance by Yves Saint Laurent.

Almond Tree Wood Twin Women fragrance by Azzaro.

Aloeswood Lotus Blossom & Water Lily fragrance by Jo Malone.

Amarena Cherry Kylie Minogue Couture fragrance by Kylie Minogue.

Amaretto Le Baiser du Dragon fragrance by Parfums Cartier.

Amaryllis Cinema Scenario d’Ete fragrance by Yves Saint Laurent.

Amazonian Palm Tree Leaves Coty Prestiege Davidoff Adventure new fragrance.

Amber Accord Sheer Stella 2007 fragrance by Stella McCartney.

Amber Grey Lunar Moon Dust fragrance not for sale to the general public by QSLD
( France ).

Amber Milk With Love fragrance by Hillary Duff.

Amber Rum Vapor Now Women fragrance by Azzaro.

Amber Solid Euphoria Men Intense fragrance by Calvin Klein.

Ambery Belambre Artisan fragrance by John Varvatos.

Ambrocinide Black Soul fragrance by Ted Lapidus.

Ambry Notes Fuel for Life Cologne by Diesel.

Amethyst Freesia Live Luxe fragrance by Jennifer Lopez.

Angel Face Rose Masaki - Masaki fragrance by Masaki Matshushima.

Angel’s Trumpet Evening Edge in Gold fragrance by Ineke.

Anise Blossom Fleur Defendue fragrance by Lolita Lempicka.

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366 GLEN O. BRECHBILL

Antique Wood Christian Lacroix Absynthe fragrance by Avon.

Apple Blossom B Spot fragrance by Benefit.

Apple Flower Dream Angels Heavenly Bloom fragrance by Victoria’s Secret.

Apple Martini Sarah Jessica Parker Lovely fragrance by the Lancaster Group.

Apple Skin G by Harajuku Lovers fragrance by Gwen Stefani.

Apple Tree Wood Love by Nina fragrance by Nina Ricci.

Appletini ckIN2U Heat for Her by Calvin Klein.

Apricot Blossom Circus Fantasy Britney Spears fragrance by Elizabeth Arden.

Apricot Rose Parisienne fragrance by YSL.

Aquatic Accord Lotus Blossom & Water Lily fragrance by Jo Malone.

Aquatic Greens Chic fragrance by Celine Dion Parfums.

Aquatic Note Li Altarelli fragrance by Stephanie de Saint Aignan.

Aqueous Note Splash - Lemon fragrance by Marc Jacobs.

Arabian Jasmin JPG Classique Summer fragrance.

Arizona Cactus Flower Soul by Curve for Women fragrance by Liz Claiborne Cosmetics.

Arizona Saguaro Cactus Flower Tommy 10 fragrance by Aramis.

Aromates Cedre Olympe fragrance by Armani.

Aromatic Note Cherry Blossom Delight fragrance by Guerlain.

Asprey White Ginger Vetiver Ginger cologne.

Auramber John Varvatos fragrance by Zirh International Corporation.

Azalea Versace fragrance by Versace.

Aylain Aromatic shrub.

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FRAGRANCE’S & THEIR STORIES 367

Badian Fuel for Life Men fragrance by Diesel.

Badiane Attitude Extreme fragrance by Armani.

Bahamian Orange Windsor fragrance from Creed Perfumes.

Baie Rose Oscar Latin Light fragrance by Oscar de La Renta.

Bale Rose Queen Latifah fragrance by Latifah.

Balms L’Essence de Cerruti fragrance by Cerruti.

Balmy Notes Eau de Shalimar by Guerlain.

Balsamico Elixir Essenza del Tempo fragrance by Trussardi.

Bamboo Montblanc Starwalker fragrance for men by Cosmopolitan.

Bamboo Leaf Love by Harajuku Lovers fragrance by Gwen.

Bamboo Leaves Deseo - Jennifer Lopez.

Banana Leaf Buterfly Flower by Bath and Body Works ( Givaudan ).

Bark Boss in Motion White Edition fragrance by Hugo Boss.

Barks Fleur de Liane fragrance by L’Artisan Parfumeur.

Basmati Rice A quiet morning fragrance by Miller et Bertaux.

Basil Blossom L'Homme Eau d'Eté fragrance by Yves Saint Laurent.

Basil Grand Vert Remix for Men fragrance by L’Oreal.

Bay Rum Accord Corduroy fragrance by Zirh International a subsitiary of Shiseido


International Corporation.

Beach Flower Sunkissed Glow fragrnace by Jlo by Jennifer Lopez.

Beach Roses Tommy Girl Summer fragrance by Tommy Hilfiger.

‘Beach Skin’ Emerald Dream fragrance by Estee Lauder.

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368 GLEN O. BRECHBILL

Beach Skin Accord Emerald Dream fragrance by Estee Lauder.

Belambre Artisan fragrance by John Varvatos.

Belle de Nuit An unusual flower that opens around 4:00 pm, and remains in bloom
throughout the night. New fragrance by Ricci Ricci.

Bellini Accord Mariah Carey’s fragrance Luscious Pink.

Benjoin Cedre Olympe fragrance by Armani.

Benzoin Laos Orpur Tom Ford’s White Musk fragrance by Givaudan/

Benzoin Tears Tom Ford’s White Musk fragrance by Givaudan.

Bergamot Blossom U for Her fragrance by Ungaro.

Birgardia Blue Agava & Cacao fragrance by Jo Malone.

Bitter Almond Kernel Madonna of the Almond - Flores.

Bitter Cocoa L’Instant de Guerlain pour Homme fragrance by Guerlain.

Blackberry Badgley Mischka Couture fragrance by Badgley Mischka.

Black Amber Bal D’Afrique by Redo Parfums.

Black Basil Euphoria Men Intense fragrance by Calvin Klein.

Black Cardamom Dark Amber & Ginger Lily fragrance by Jo Malone.

Black Cherries Midnight Fantasy fragrance by Elizabeth Arden.

Black Cherry J del Pozo in Black fragrance by Perfumes y Diseño.

Black Cinnamon Ikon fragrance for Men by Zirh.

Black Frankincense L’Eau D’Issey Pour Homme Intense fragrance by Issey Miyake.

Black Hellebore Flower Black XS for Her fragrance by Puig Spain.

Black Jasmin Bebefragrance by Manny Mashouf.

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FRAGRANCE’S & THEIR STORIES 369

Black Leather Silver Shadow Private fragrance by Davidoff.

Black Licorice Ecko fragrance by Marc Ecko.

Black Lily J del Pozo in Black fragrance by Perfumes y Diseño.

Black Orchid Flower Black Orchid fragrance by Tom Ford.

Black Plum Tom Ford’s White Musk fragrance by Givaudan.

Black Patchouli Georgio Armani - Nichole Miller new launch.

Black Pepper Flower by Kenzo Essentielle fragrance by Kenzo.

Black Sesam Adventure fragrance by Davidoff.

Black Suede Love From New York new fragrance.

Black Truffle Black Orchid fragrance by Tom Ford.

Black Vanilla By Night fragrance by Christina Aguilera.

Black Vanilla Bean Control Curious fragrance by Britany Spears & Elizabeth Arden.

Black Violet Pure Purple fragrance by Hugo Boss.

Blackberry Leaves Amethyst fragrance by Lalique.

Blond Leather 1 Million fragrance by Paco Rabanne.

Blood Mandarin Puig and Paco Rabanne smell like 1 Million fragrance.

Blooming Lotus Middle Note.

Blossom Vintage Edition fragrance by Kenzo.

Blue Agave Green Set Sail St. Barts for Men fragrance by Tommy Bahama.

Blue Basil Emerald Dream fragrance by Estee Lauder.

Blue Cedar Man Absolute fragrance by Jil Sander.

Blue Curacao Fuel for Life fragrance by Diesel.

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370 GLEN O. BRECHBILL

Blue Cypress Emerald Dream fragrance by Estee Lauder.

Blue Florentine Iris Emerald Dream fragrance by Estee Lauder.

Blue Lavender Graphite Blue by Realities fragrance by Liz Claiborne.

Blue Mint YSL Beautie fragrance.

Blue Pepper Introducing Velvet Hour fragrance.

Blue Rose Possibilities fragrance by Ann Taylor.

Blond Wood Happy Heart Perfume fragrance by Clinique.

Blonde Woods Love From New York fragrance.

Blossom Vintage Edition fragrance by Kenzo.

Blue Peony Circus Fantasy Britney Spears fragrance by Elizabeth Arden.

Bois de Cashmere Sarah Jesica Parker - Top Note - Covet.

Blue Freesia CK One Summer fragrance by Coty.

Blue Hyacinth Versace Pour Homme fragrance by Euroltalia.

Blue Water Lily L’Eau D’Issey Pour Homme Intense fragrance by Issey Miyake.

Bluebells Kate Summer Time fragrance by Kate Moss.

Bois de Meil A mellow textual wood. Black Cashmere fragrance by Donna Karan &
Estee Lauder.

Bois Précieux Eau d'Eté L'Eau D’Issey fragrance by Issey.

Bombay Woody Musc Nomade fragrance by Annick Goutal.

Bon Bon Perfumes Y Diseno new fragrance Haloween a base note.

Boronia Sweet darling fragrance by Kylie Minogue.

Botanical Musk Nu Green fragrance by Honoré de Prés.

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FRAGRANCE’S & THEIR STORIES 371

Bougainvella Oscar de la Renta Promise of Paradise fragrance.

Brassavola Orchid Green Tea Exotic fragrance by Elizabeth Arden.

Bright Sunflower Baby fragrance by Harajuku Lovers.

British Gin Windsor fragrance from Creed Perfumes.

Bruyère Sublime Balkiss fragrance by the Different Company.

Bulgarian Rose Petals Middle Note. It takes 5 tons of Rose petals to produce 1 kilo of Rose
Otto. People come from all over Bulgaria for the picking of the roses, it
provides work for many.

Butterfly Jasmine Dianoche Love by Daisy Fuentes Beauty.

Butterscotch Tommy 10 fragrance by Aramis.

Cacao Dior Homme fragrance by Christian Dior.

Cactus Splash - Cucumber fragrance by Marc Jacobs.

Cactus Flower Fleur de Carbetine by Parfums Grès.

Cactus Sap Eau des Lagons fragrance by Comptoir Sud Pacifique.

Capiprinha Pretty Nina fragrance by Nina Ricci.

Calla Lily Fifth Avenue Nights new fragrance.

Calypso Orchid Enchanted Orchid fragrance by Bath & Body Works.

Camellia Little Kiss Cherry fragrance by Salvador Dali.

Canabis Oxbow for Men fragrance by Oxbow.

Canelle Los Senters Gourmande.

Canadian Lily He Wood Rocky Mountain Woody fragrance by Dsquared².

Candied Citrus Back to Pink fragrance by Victoria’s Secret.

Candied Fruit Champagne Sugar fragrance by Susanne Lang.

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372 GLEN O. BRECHBILL

Candied Ginger Couture fragrance by Bill Blass.

Candied Ozone - Trioxyen Sean Diddy’s new fragrance.

Candied Rose Jeanne Lanvin fragrance by Lanvin.

Cane Sugar Jelly Belly Collection fragrance by Demeter Fragrance Library.

Cannabis Accord Cannabis Rose fragrance by Fresh.

Cantaloupe 9 IX fragrance by Rocawear.

Cape Cod Wildflowers Tommy Girl Summer fragrance by Tommy Hilfiger.

Caïpirinha ckIN2U heat for Him fragrance by Calvin Klein.

Caipirinha Accord Woman in Rose fragrance by Alessandro Del’Acqua, Euroltalia.

Cantaloupe Beautiful Love fragrance by Estée Lauder.

Cappucino Accord Blue Seduction fragrance by Antonio Banderas

Caramel Miss Dior Cherie L’Eau fragrance by Christian Dior.

Carambola Versace Man Eau Fraîche fragrance by Euroltalia.

Caramilized Popcorn Miss Dior Chérie fragrance by Parfums Christian Dior.

Carolina Ambergris Moon Dance natural fragrance by Anya’s Garden.

Caribbean Set Sail St. Barts fragrance for Women by Tommy Bahama.

Caribbean Amyris Wood Play and Play Intense fragrance by Givenchy.

Caribbean Lemon Eclat d’Arpege Summer fragrance by Lanvin.

Carrot Flower Happy Heart Perfume fragrance by Clinique.

Casablanca Lily Reed Door Shimmer fragrance by Elizabeth Arden.

Cashmere Scent of a Woman Fragrance. Base Note.

Cashmere Accord Unforgivable Eau Fraiche fragrance by Sean John.

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FRAGRANCE’S & THEIR STORIES 373

Cashmere Incense Introducing Velvet Hour.

Cashmere Musk Fairy Dust fragrance by Paris Hilton.

Cashmere Wood Sunkissed Glow fragrnace by Jlo by Jennifer Lopez.

Cashmere Musk Provacative Interlude fragrance by Elizabeth Arden.

Cashmere Musks Cerrutti 1891 Blanc fragrance by LCI Cosmetics.

Cashmere Sandalwood Spotlight fragrance by Avon.

Cashmere Wood Paul Smith Fragrance - Women.

Cashmir Woods Notte Bianca fragrance by Linari.

Casoar Fruit Z Zegna for Men’s fragrance by YSL fashion house Ermenegildo Zegna
a blue berry found in New Guinea.

Cassis Leaf Emporio ( Red ) pour elle fragrance by Armani.

Cassis Sorbet Georgio Armani - Nichole Miller new launch.

Cassowary Fruit Yves Saint Laurent Parfums new fragrance Z Zegna Fresh.

Cedar ( Lebanon ) Hugo XY fragrance by Hugo Boss.

Centaury Vivacités de Bach fragrance by Les Fleurs de Bach

Ceylon Black Tea Green Tea Exotic by Elizabeth Arden fragrance.

Chai Latte With love fragrance by Hillary Duff.

Champaca Un Matin d’Orage fragrance by Annick Goutal.

Champagne New Eau Fraiche Edition - Sean John’s fragrance - Top Note.

Champagne Accord DKNY Red Delicious Feminine by Donna Karan.

Cherry Blossom Japanese Garden, Top Note. - Givaudan.

Cherry Blossom Musk Ralph Wild by Ralph Lauren fragrance.

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374 GLEN O. BRECHBILL

Cherry Blossoms Lola fragrance by Marc Jacobs.

Chilled Blackberry Martini Accord Donna Karan DKNY Delicious Night Fragrance - floriental.

Chilled Ginger Ecko fragrance by Marc Jacobs.

Chilled Vodka DKNY Delicious Kisses UK Aramis Designer Fragrances.

Chinese Berry Estee Lauder fragrance by Pure White Linen Pink Coral.

Chinese Jasmine Sambac MoonDance natural fragrance by Anya’s Garden.

Chinese Lantern My Givenchy Dream fragrance by Parfums Givenchy.

Chinese Magnolia Love fragrance by Ralph Lauren.

Chocolate Accord Provacative Interlude fragrance by Elizabeth Arden.

Chocolate Cosmos A decadent, chocolate-scented burgundy flower exclusive to Ralph


Lauren Fragrance Notorious.

Chopolte Wood Tommy Jeans fragrance by Estee Lauder.

Church Frankincense Encens Flamboyant fragrance by Annick Goutal.

Chypre Accord Eau Sauvage Fraîcheur Cuir fragrance by Dior.

Cilantro DKNY I Love New York for Men fragrance by Donna Karan.

Cistus Labdanum Rockrose H & M fragrance by Comme Des Garcons.

Cistus Rockrose BL II fragrance by Bulgari.

Citron Tree L’Air du Printemps fragrance by Nina Ricci.

Citrus Cocktail Dawn fragrance by Sarah Jessica Parker.

Citrus Leaves Bonté's Bloom fragrance by Honoré de Prés.

Citrus Sunrise Accord Baldessarini del Mar fragrance by P & G Beauty.

Clair de Jasmin C'est la Fête Patchouli fragrance by Christian Lacroix.

Fragrance Books Inc. @www.perfumerbook.com


FRAGRANCE’S & THEIR STORIES 375

Clean Note Infusion d’Homme fragrance by Prada.

Clear Musk Psychedelice fragrance by Morgan de Toi.

Clematis Présence de Bach fragrance by Les Fleurs de Bach.

Climbing Rose Kelly Caleche fragrance by Hermes.

Cloud of Musk Now Women fragrance by Azzaro.

Coach Woody Cereus pour Hommefragrance by Cereus.

Cocoa Bean Emporio Armani Diamonds for Men fragrance by Armani.

Cocoa Blossom Black XS pour elle fragrance by Paco Rabanne.

Cocoa Powder Fairytales fragrance by Lulu Guinness.

Cocobolo Woods Hillary Duff Stuff fragrance by Elizabeth Arden.

Coconut Cream G by Harajuku Lovers fragrance by Gwen Stefani.

Coconut Milk Brazil Dream fragrance by Estee Lauder.

Coconut Water Coty Prestiege fragrance Covet Pure Bloom.

Coffee Flower Aphrodesia.

Condensed Milk Inverse fragrance for men by Kylie.

Cointreau Lavender Martini fragrance by Demeter Fragrance Library.

Cool Sea Unforgivable Eau Fraiche fragrance by Sean John.

Cotton Wood G by Harajuku Lovers fragrance by Gwen Stefani.

Confidence Accord New Hilfiger fragrance from Tommy Hilfiger.

Cool Aldehydes Cerrutti 1891 Blanc fragrance by LCI Cosmetics.

Cool Musk CK One Summer fragrance by Coty.

Cool Sea New Eau Fraiche edition - Sean John’s new fragrance Base Note.

Fragrance Books Inc. @www.perfumerbook.com


376 GLEN O. BRECHBILL

Copahu Balm Bois d’Ombrie fragrance by Eau d’Italie.

Copal Incense fragrance by Demeter Fragrance Library.

Coral Flower Ultraviolet Summer Pop fragrance by Paco Rabanne.

Coral Orchid DKNY Summer fragrance by Donna Karan.

Corregiolo Olive Leaf Cerutti 1881 fragrance from the collection by Coty.

Clean Notes Cool fragrance by Molton Brown.

Combava Sunset Heat for Men fragrance by Escada.

Corsican Violet Mediterranean Breeze.

Cosmos A fine fragrance ingredient from CPL Aromas.

Costa Rican Ironwood CK Free fragrancey by Calvin Klein.

Cotton Light Fluid for Women fragrance.

Cotton Accords Back to Pink fragrance by Victoria’s Secret.

Cotton Candy Sweet darling fragrance by Kylie Minogue.

Cotton Lavender Micro-Absolute Cerruti 1881Black for Men fragrance by Coty.

Cotton Musk Lemon, ( Marc Jacobs ) Perfumer - Givaudan.

Crabapple Présence de Bach fragrance by Les Fleurs de Bach.

Cranberry Pink Fizz fragrance by Eden Park.

Cranberry ( Nantucket ) Tommy Girl Summer Fragrance by Tommy Hilfiger.

Crème Brulee Andy Warhol’s Lexington Avenue fragrance by Bond N°9.

Creamy Amber Pretty Fragrance. Akin to the most beautiful of florals, the scent of
Amber induces feelings of love, comfort, happiness and beauty.

Creamy Birch Woods Baby fragrance by Harajuku Lovers.

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FRAGRANCE’S & THEIR STORIES 377

Creamy Sandalwood G fragrance by Harajuku Lovers.

Coffee Tree Wood Play eau de toilette Intense fragrance by Givenchy.

Creamy Musk Lola fragrance by Marc Jacobs.

Creamy Sandalwood Dark Sapphire fragrance by Jette Joop.

Creamy Sandalwood Note Island Michael Kors Hawaii new fragrance.

Creamy Skin Accord Dianoche Love by Daisy Fuentes Beauty.

Creamy SuedeAccord Euphiria fragrance by Calvin Klein.

Creamy Vanilla Dianoche Love by Daisy Fuentes Beauty.

Creamy Woods Badgley Mischka Couture fragrance by Badgley Mischka.

Creamy Marshmellow Oscar French Vanila.

Crème Bbrulée Control Curious fragrance by Britany Spears & Elizabeth Arden.

Créme Boucquet A sweet delicate blend of vanilla, pink lilac and lilly of the valley. Jade
Blossom by Stella fragrance by Sephora.

Crème de Cassis I am King fragrance by Sean John.

Crimson Whisper Rose Shanghai Butterfly fragrance by Nanette Lepore's.

Crisp Mandarin Baby fragrance by Harajuku Lovers.

Crisp Mate’ Leaves Coty Prestiege Davidoff Adventure new fragrance.

Crisp Pear New scent by Queen Latifah.

Crushed Ginger DKNY Be Delicious Night Ladies fragrance.

Crushed Ice Hugo XY fragrance by Hugo Boss.

Crushed Leaves Black Soul fragrance by Ted Lapidus.

Crushed Mint Splash - Lemon fragrance by Marc Jacobs.

Fragrance Books Inc. @www.perfumerbook.com


378 GLEN O. BRECHBILL

Crystal Amber Lil’ Angel Harajuku Lovers fragrance by Gwen Stefani.

Crystal Moss Ultraviolet Man Summer Pop fragrance by Paco Rabanne.

Crystal Musk Davidoff Silver Shadow fragrance by Coty.

Crystalized Sugar Accord Silver Rain fragrance by La Prarie.

Cuban Oregano Brazil Dream fragrance.

Cuban Mahogany Polo Explorer fragrance by Ralph Lauren.

Cucumber Peel Ralph Cool fragrance by Ralph Lauren Fragrances.

Cupcake Heart Accord Fantasy Britney Spears fragrance by Elizabeth Arden.

Curacao Orange Guess fragrance by Marciano.

Curcuma Hilfiger fragrance by Tommy Hilfiger.

Cut Grass Rainkissed Leaves fragrance by Bath & Body Works.

Cyclamen Coucou Fifth Avenue Nights new fragrance.

Cyclamen Petals Herbea Fresea.

Cypress Needles Boss in Motion White Edition fragrance by Hugo Boss.

Dadès Rose Stella Rose Absolute fragrance from Yves Saint Laurent.

Daffodils DKNY Summer fragrance by Aramis and Designer Fragrances.

Damask Plum Mediterranean fragrance by Elizabeth Arden.

Daphne Blue Charm fragrance by Azzaro.

Darjeeling Tea Kana Beach fragrance. Note by IFF.

Dark Berries Sublime Balkiss fragrance by the Different Company.

Dark Chocolate La Voce fragrance by Renee Fleming.

Dark Woods Evening Edge in Gold fragrance by Ineke.

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FRAGRANCE’S & THEIR STORIES 379

Datura Nikita fragrance by Slava Zaitsev.

Davana Indole fragrance by d’Armani.

Davana Flower Zirh Ikon fragrance nominated for 2008 FiFi Award.

Day Lily Romance Always Yours fragrance by Ralph Lauren.

Deconstructed Rose Notes Clemency fragrance by Humiecki & Graef’s Mother’s Pride.

Dew Cherry Blossom Fruity fragrance by Guerlain.

Dew of Malta Cistus Bushes Evokes mystery & intrigue. Black Cashmere fragrance by Donna Karan
& Estee Lauder.

Dewberry Wellness by Clean Purity fragrance by Clean.

Dewy Gardenia Fancy fragrance by Jessica Simpson.

Dewy Violet Euphoria Spring Temptation by Calvin Klein fragrance.

Dewfruit Berry Silver Rain fragrance by La Prarie.

Diamante Cedar Versace pour homme fragrance by Versace.

Diamond Musk Live Luxe fragrance by Jennifer Lopez.

Dog Rose So Magic! fragrance by Lancôme.

Dried Fruit Tobacco Vanille fragrance by Tom Ford.

Dried Fruits Havanna Vanille fragrance by L’Artisian Perfumeur.

Driftwood DKNY I Love New York for Men fragrance by Donna Karan.

Driftwood Accord Eternity Summer for Men fragrance by Coty.

Drive Accord New Hilfiger fragrance from Tommy Hilfiger.

Dry Woods Miss Dior Cherie L’Eau fragrance by Christian Dior.

Duke of Windsor Rose Windsor fragrance from Creed Perfumes.

Fragrance Books Inc. @www.perfumerbook.com


380 GLEN O. BRECHBILL

Dulce de Leche Guess fragrance by Marciano.

Earl Gray Tea Red Door Velvet fragrance by Elizabeth Arden.

Ebene Challenge fragrance by Lacoste.

Ebony Cadillac fragrance by Cadillac.

Ebony Wood Introducing Velvet Hour fragrance.

Ecco Friendly Accord Roxy.

Eden Buchu Beyond Paradise Men fragrance by Estee Lauder.

Eden Vetiver Beyond Paradise Men fragrance by Estee Lauder.

Eden’s Mist Beyond Paradise Men fragrance by Estee Lauder.

Eden’s Mist Watery Accord Beyond Paraidse Blue by Estee Lauder.

Effervescent Mangosteen Stuff by Hillary Duff fragrance by Elizabeth Arden.

Eglantine Dior Me, Dior Me Not fragrance by Parfums Christian Dior.

Egyptian Absolute Amaranthine fragrance by Penhaligon’s three anthology project.

Egyptian Musk Queen by Queen fragrance by Latiafah.

Embruns Sea Spray Chrome Legend fragrance by Azzaro.

Emerald Orchid Emerald Dream fragrance by Estee Lauder.

Energized Musk Accord Ecko fragrance by Marc Ecko.

English Céleste Rose Sheer Stella 2007 fragrance by Stella McCartney.

Ethopian Guggul Incense Black Cashmere fragrance by Donna Karan & Estee Lauder.

Exotic Berries Flirtatious fragrance by Flirt.

Exotic Fruit L’Eau the One fragrance by Dolce & Gabbana.

Exotic Plum Secret Obsession fragrance by Calvin Klein.

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FRAGRANCE’S & THEIR STORIES 381

Exotic Woods David Yurman fragrance by David Yurman.

Expresso Bean Of orris, water lily and espresso bean in Kenneth Cole Signature
fragrance by the Lancaster Group.

Feathery Breeze Accord Michael Kors fragrance Island Capri recalls crashing waves.

Femminine Accord Inspired by walking into an orchid greenhouse, is a blend of what


Khoury describes as atmospheric floralcy. “Creatively, we knew that
woods were a wonderful idea, but there was the business reality of need-
ing to be widely appealing, while still being signature,” she explained.
Estee Lauder’s new fragrance Sensuous.

Fern Water All American fragrance by Stetson.

Feuille de Bucchu Splash - Lemon fragrance by Marc Jacobs.

Fig Leaf Folie de Figue fragrance by Esteban.

Fig Leaves Halle fragrance by Halle Berry.

Fig Tree Tuscan Soul fragrance by Ferragamo.

Fig Tree Wood Folie de Figue fragrance by Esteban.

Finnish Labrador Tea Standard fragrance by Artek.

Fleur de Les Frolic fragrance by Origins.

Fleur de Sol Eau des Lagons fragrance by Comptoir Sud Pacifique.

Flint Terri D’Hermes.

Floating Wood Oxbow for Men fragrance by Oxbow.

Floral Accords Pure Purple fragrance by Hugo Boss.

Floral Notes Elle Shocking fragrance by Yves Saint Laurent.

Floated Wood Now Men fragrance by Azzaro.

Florentine Iris Creed Love in Black new Fragrance.

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382 GLEN O. BRECHBILL

Flower Absolute L’Eau des Hesperides fragrance by Diptyque.

Flowers Can Can fragrance by Paris Hilton.

Flowing Balsamic Notes Reminiscent of warm, tanned skin in Island Michale Kors Hawaii.

Fluffy Musk Pretty Fragrance. Smooth and warm. Musk was considered one of the
most prized luxury items brought by Arabian ships from the East.

Fluid Water Fall Accord Coty Prestiege Euphoria Spring Temptation new fragrance.

Forget Me Not Kate fragrance by Kate Moss.

Foxglove Trouble fragrance by the Boucheron group Yves Saint Laurent.

Fougere Fleur du Mâle Cologne by Gaultier.

Fougere Accord Fuel for Life Men Cologne by Diesel.

Frambione Fuel for Life Men fragrance by Diesel.

Framboise de Logan ( Raspberry ) Showtime fragrance by Kylie Minogue.

Frangipani Blossom Kenzo Amour Le Parfum fragrance by Kenzo.

Freesia Petals Euphoria Spring Temptation by Calvin Klein fragrance.

French Marigold Acqua Fiorentina fragrance by Creed.

Fresh Cut Grass Leila Lou fragrance by Rosie Jane Cosmetics.

Freshly Cut Grass Li Altarelli fragrance by Stephanie de Saint Aignan.

Fresh Dew Joop Thrill Women fragrancey by Joop.

Fresh Notes Sensational fragrance by Celine Dion Parfums.

Fresh Pineapple ck One Collector’s Bottle fragrance by Calvin Klein.

Fresh Wood Moss Breches fragrance by Tom Ford.

Freshly Cut Grass Blanc d’Hiver fragrance by Stephanie de Saint Aignan.

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FRAGRANCE’S & THEIR STORIES 383

Freshly Mown Grass Beaute fragrance by Yves Saint Laurent.

Frosted Bergamot Herrera Aqua fragrance by the Puig Group.

Frosted Lemon L’Eau par Kenzo Ice fragrance by Kenzo.

Frosted Metal Now Men fragrance by Azzaro.

Frosted Musk Coty Prestiege Euphoria Spring Temptations new fragrance.

Frosted Passion Fruit Now Women fragrance by Azzaro.

Frosted Pear Sensational fragrance by Celine Dion Parfums.

Frosted Rose Rock Muse fragrance by Miss Sixty.

Frosted Sudachi Euphoria Men Intense fragrance by Calvin Klein.

Frosted Tangelo ckIN2U him fragrance by Calvin Klein.

Frosty Mandarin Blv Eau de Parfum II fragrance by Coty.

Frosty Notes Ultraviolet Man Summer Pop fragrance by Paco Rabanne.

Frozen Fruit Notes Happy in Bloom fragrance by Clinque.

Frozen Grapefruit Peel Light Blue Pear Fragrance.

Frozen Lavender Inverse fragrance for men by Kylie.

Frozen Lychee Very Sexy Now fragrance by Victoria’s Secret.

Frozen Mint Joop! Homme Summer Temptation by Coty.

Frozen Musks Euphoria Spring Temptation fragrance by Calvin Klein.

Frozen Ozone Accord Perry Ellis for men fragrance.

Frozen Pear Miss fragrance by Miss Sixty.

Frozen Pomelo Donna Karan DKNY Delicious Night Fragrance.

Frozen Rhubarb Joop Go fragrance by Coty.

Fragrance Books Inc. @www.perfumerbook.com


384 GLEN O. BRECHBILL

Fructose Tangerine Accord Diddy’s new fragrance.

Fuchsia Peony Lola fragrance by Marc Jacobs.

Fudge Tootsie Roll fragrance by Demeter Fragrance Library.

Fuji Apple Masaki - Masaki fragrance by Masaki Matshushima.

Gaïac Wood Cruel Intentions fragrance by Kilian.

Gardenia Brazil Nature Print Brazil Dream fragrance by Estee Lauder.

Gardenia Tuberose Blossom Silver Rain fragrance by La Prarie.

Genet Coach Fragrance by Coach. Soft Floral ( Genet, Jasmin, Mimosa ).

Gentle Woods Un Printemps a Paris fragrance by Celine Dion Parfums.

Georgia Peach Reese Witherspoon ‘In Bloom”.

Georgian Wood L’Eau du Temps fragrance by Nina Ricci.

Georgywood Artisan fragrance by John Varvatos.

Ghost Lily Estee Lauder Sensuous.

Ghost Lily Accord White Linnen Breeze - Estee Lauder.

Gianduia Chocolate Margherita Missoni fragrance by Estée Lauder.

Gillyflower Vétyver Haïti by Comptoir Sud Pacifique

Gin Splash - Pear fragrance by Marc Jacobs.

Gin Fizz ckIN2U him fragrance by Calvin Klein.

Gin & Tonic Cocktail Eternity Summer for Him fragrance by Calvin Klein.

Ginger Flower Paul Smith Fragrance - Women.

Ginger Lily Provocative Woman fragrance by Elizabeth Arden.

Ginger Root All American fragrance by Stetson.

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FRAGRANCE’S & THEIR STORIES 385

Ginger Softact CK Scene fragrance by Unliver Cosmetics International.

Gingerbread Dark Sapphire fragrance by Jette Joop.

Gingseng Le Male Stimulating Body Spray fragrance.

Ginger Water Le Male Stimulating Body Spray fragrance.

Glazed Apple Very Sexy Now fragrance by Victoria’s Secret.

Glycine Kate Summer Time fragrance by Kate Moss.

Goji Leaf Fancy Love fragrance by Jessica Simpson.

Golden Amber Blackberry Amber fragrance by Bath & Body Works.

Golden Balsam Donna Karan Gold fragrance by Estee Lauder.

Golden Freesia Christian Lacroix Absynthe fragrance by Avon.

Golden Melaleuca Beyond Paradise Men fragrance by Estee Lauder.

Golden Tequila Accord Queen fragrance by Queen Latifah.

Golden Wood Bebefragrance by Manny Mashouf.

Gorse Vivacités de Bach fragrance by Les Fleurs de Bach.

Gourmand Notes G by Harajuku Lovers fragrance by Gwen Stefani.

Grapefruit Blossom Hidden Fantasy fragrance by Britney Spears.

Granny Smith Love by Nina fragrnace by Nina Ricci.

Granny Smith Apple Pure White Linen.

Grapefruit Flower Cascade fragrance by Chopard Haute Joaillerie.

Grapefruit Leaves ckIN2U him fragrance by Calvin Klein.

Grappa John Varvatos Women’s fragrance by John Varvatos.

Grass 212 Men on Ice fragrance by Carolina Herrera.

Fragrance Books Inc. @www.perfumerbook.com


386 GLEN O. BRECHBILL

Green Anise Absynthe fragrancey by Christian Lacroix.

Green Apple Accord Perry Ellis for men fragrance.

Green Bamboo Yuzu Fou fragrance by Parfum d’Empire.

Green Cedar Shanghai Butterfly fragrance by Nanette Lepore's.

Green Effervescent Accord Polo Black fragrance by L’Oréal Produits de Luxe International.

Green Floral Honeysuckle Vetiver pour Elle by Guerlain.

Green Orange Rock Me fragrance from Anna Sui.

Green Pear Hugo XY fragrance by Hugo Boss.

Greengage Plum Acqua Fiorentina fragrance by Erwin Creed. Lightly sweet and often
used in cuisine as a dessert plum.

Green Leaf Accord Pleasures for Men fragrance by Estée Lauder.

Green Leaves Pleasures Exotic fragrance by Estée Lauder.

Green Lime Electric Heat fragrance by Joop!

Green Lotus Leaf Soul by Curve for Women fragrance by Liz Claiborne Cosmetics.

Green Mandarin Parfum Des Sens fragrance by Louis Feraud.

Green Petals David Yurman fragrance by David Yurman.

Green Rose Story fragrance by Paul Smith.

Greengages Creed’s Acqua Fiorentina fragrance by Edwin Creed.

Green Sap Jasmin Noir fragrance by Bulgari.

Green Snow Apple Shanghai Butterfly fragrance by Nanette Lepore's.

Green Tea Aqua Allegoria Cherry Blossom fragrance by Guerlain.

Greek Lavandin Artisan fragrance by John Varvatos.

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FRAGRANCE’S & THEIR STORIES 387

Greek Wild Flowers Creed - Love in Black new fragrance.

Green Leaves Rainkissed Leaves fragrance by Bath & Body Works.

Green Tea Cherry Blossom Delight fragrance by Guerlain.

Green Verveine Fuel for Life fragrance by Diesel.

Grenade Roxy Love fragrance by Roxy Parfums.

Grenadine Ma Dame a summer edition of Eau Fraiche Spray fragrance.

Grey Amber Oud 27 fragrance by Le Labo.

Grey Musk Pon Farr fragrance for women.

Griotte Fleur Defendue fragrance by Lolita Lempicka.

Guava Brazil Dream fragrance by Estee Lauder.

Guava Leaf Coty Prestiege Euphoria SpringTemptation new fragrance.

Guava Leaves Euphoria Spring Temptation fragrance by Calvin Klein.

Guava Nectar Set Sail St. Barts for Men fragrance by Tommy Bahama.

Guava Pulp Believe, Brittney Spears.

Guerlainade L’Instant de Guerlain fragrance by Guerlain.

Gummy Resins Incense fragrance by Demeter Fragrance Library.

Haitian Sandalwood Moon Dance natural fragrance by Anya’s Garden.

Hazelnut Blossom Noa Perle fragrance by L’Oréal.

Hawaiian Passion Fruit Coty Prestige fragrance Cool Water.

Hawaiian Pineapple Tommy 10 fragrance by Aramis

Heliotrope Powder Blanc fragrance by S.T. Dupont.

Hellebore Rose Black XS pour elle fragrance by Paco Rabanne.

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388 GLEN O. BRECHBILL

Hemp fcuk for Men fragrance by the Zihr Corporation subsidiary of Shiseido.

Hibiscus Pleasures exotic fragrance by Estee Lauder.

Hinoki Wood Provocative Woman fragrance by Elizabeth Arden.

Honey Blossom Chocolate Amber fragrance by Bath & Body Works.

Honey Wood Chocolate Amber fragrance by Bath & Body Works.

Honey Dew Melon Island Voyage fragrance by Nautica.

Honeyed Amber Sweet Desire by Realities fragrance by Liz Claiborne.

Hornbeam Vivacités de Bach fragrance by Les Fleurs de Bach

Hot Chili Pepper Groovy Life Many fragrance by Esprit.

Hot Pepper Ultraviolet Man Summer Pop fragrance by Paco Rabanne.

Hot Sand Sunkissed Glow fragrnace by Jlo by Jennifer Lopez.

Humid Note Purple Patchouli fragrance by Tom Ford.

Humidor Wood L’Oréal Produits de Luxe International, Ralph Lauren Polo fragrance.

Hydroponic Bamboo Soul by Curve fragrance by Liz Claiborne Cosmetics.

Hyper Citrus Accord Ecko fragrance by Marc Ecko.

Hyrax South African Moon Dance natural fragrance by Anya’s Garden.

Ice Baldinini Parfum Glacé fragrance by Baldinini.

Iced Lemon Zest Sheer Stella fragrance by Stella McCartney.

Iced Italian Lemon Lemon - March Jacobs ( Perfumer ) - Givaudan.

Iced Lemon Splash - Lemon fragrance by Marc Jacobs.

Iced Mango Polo Black fragrance by L’Oréal Produits de Luxe International.

Iced Nectarine Ralph Cool fragrance by Ralph Lauren Fragrances.

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FRAGRANCE’S & THEIR STORIES 389

Iced Rose Tea Pure White Linen.

Iced Tea Amor Sunshine pour Homme fragrance by Cacharel.

Iced Tulip Isle of Pink fragrance by Victoria’s Secret.

Icing Sugar Liberte fragrance by Cacharel.

Icy Cardamon Jump Electric heat fragrance by Joop!.

Icy Musks Amor Sunshine pour Homme fragrance by Cacharel.

Icy Silver Accord Spotlight fragrance by Avon.

Indian Jasmine L’Air du Printemps fragrance by Nina Ricci.

Indian Murraya Artisan fragrance by John Varvatos.

Indian Water Mint MoonDance natural fragrance by Anya’s Garden.

Indigo Amber Curve Kics for Men fragrance by Liz Claiforne.

Infused Vanilla Fifth Avenue Nights new fragrance.

Infusion of Vanilla Daisy fragrance by Marc Jacobs.

Imperial Flower Opium Fleur Impériale Eau d’Orient for women by Coty.

Iri Andy Warhol’s Lexington Avenue fragrance by Bond N°9.

Iris Pulp Echo Woman fragrance by the Lancaster Group.

Iris Root Ikon fragrance for Men by Zirh.

Ironwood Silver Shadow Private fragrance by Davidoff.

Ironwood Costa Rickan CK Free new fragrance by Givaudan.

Italian Mandarin Orpur Pretty Fragrance, Elizabeth Arden. Native to Southeast Asia, Mandarin
is a loose-skinned fruit in the orange family that includes several
varieties.

Italian Spirit Grappa Echo Woman fragrance by the Lancaster Group.

Fragrance Books Inc. @www.perfumerbook.com


390 GLEN O. BRECHBILL

Jabuticaba Fruit Beyond Paraidse Blue by Estee Lauder intensifies scent’s ripe qualities.

Jacaranda Woods Pretty Fragrance. The Jacaranda tree puts on a breathtaking floral dis
play. Its vivid lilac-blue clusters of trumpet shaped blossoms.

Jack Fruit CK Free new fragrance by Givaudan

Jamaica Lime Windsor fragrance from Creed Perfumes.

Jamaica Pepper Adventure fragrance by Davidoff.

Jasmin Noir Queen fragrance by Queen Latifah.

Japanese Honeysuckle Marc Jacobs Blush fragrance by the Lancaster Group.

Japanese Tree Sap Tokyo by Kenzo new fragrance.

Jasmin Breeze Accord Marc Jacobs Blush fragrance by the Lancaster Group.

Jasmin Fresh Air Accord Marc Jacobs Blush fragrance by the Lancaster Group.

Jasmin Nectar Marc Jacobs Blush fragrance by the Lancaster Group.

Jasmine Noir Queen Latifah fragrance by Latifah.

Jasmine Petals Estee Lauder Sensuous.

Jasmine Sambac Tom Ford’s White Musk - by Givaudan.

Jasmine Tree Artisan fragrance by John Varvatos.

Jubilant Flower Accord Life Filter fragrance by Lacoste is a blend of peony, jasmine, tuberose
and muguet.

Juicy Citrus Accord Beyond Paraidse Blue by Estee Lauder.

Juicy Pear Music fragrance by Harajuku Lovers.

Juicy Tangelo Fruit Artisan fragrance by John Varvatos.

Jungle Vine Flowers Fleur de Liane fragrance by L’Artisan Parfumeur.

Kadota Fig Lelong pour Femme fragrance by the Perfume House.

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FRAGRANCE’S & THEIR STORIES 391

Kamani Wood Emerald Dream fragrance by Estee Lauder.

Karo Karounde Blossoms Estee Lauders Pleasure fragrance.

Key Lime Pie Sean Diddy’s new fragrance.

Kiwi Fantasy Britney Spears fragrance by Elizabeth Arden.

Kuchinashi Ferre Rose fragrance by Gianfranco Ferre.

Kumquat Incanto Bliss fragrance by Salvatore Ferragamo.

Kyra Incense Dark Amber & Ginger Lily fragrance by Jo Malone.

Lapsang Tea L’Instant de Guerlain pour Homme fragrance by Guerlain.

Larch Vivacités de Bach fragrance by Les Fleurs de Bach

Laotian Beeswax Tom Ford’s White Suede fragrance.

Lavender Honey Quizas, Quizas, Quizas fragrance by Loewe.

Lealia Orchid From Mexico in Beyond Paraidse Blue by Estee Lauder.

Le Male Fragrance Notes Le Male Stimulating Body Spray fragrance.

Leatherwood Patrick Dempsey Unscripted fragrance by Avon.

Leatherwood ( Laotian ) Tom Ford for Men’s fragrance by Tom Ford.

Leaves LE b. fragrance by Agnes B.

Lemon Blossom L’Eau Nirique fragrance by Stephanie de Saint Aignan.

Lemon Crème I am King fragrance by Sean John.

Lemon Flower Kylie Minogue Couture fragrance by Kylie Minogue.

Lemon Leaf White fragrance by Lalique.

Lemon Leaf Oil Tom Ford for Men.

Lemon Leafs Tom Ford for Men’s fragrance by Tom Ford.

Fragrance Books Inc. @www.perfumerbook.com


392 GLEN O. BRECHBILL

Lemon Leaves Cedre Olympe fragrance by Armani.

Lemon Tree Leaves 212 Men on Ice fragrance by Carolina Herrera.

Lemon Tree Wood ( Satinwood ) Boss Essence de Femme fragrance by Hugo Boss.

Lemon Slice Shanghai Butterfly fragrance by Nanette Lepore's.

Lemon Squash Zirh IKON fragrance of 2008 nominated for FiFi Award.

Lentisc Infusion D’Iris Top Note.

Lichen Accord Now Men fragrance by Azzaro.

Licorice Wood Remix for Men fragrance by L’Oreal.

Light Accord Blends lemon, jasmine and neroli. She Wood fragrance by Dsquared².

Lightening Accord Ecko fragrance by Marc Ecko.

Lime Leaves Boadi exclusive Christmas scents by Boadicea the Victorious.

Lime Wood La Parfum fragrance by Max Mara.

Litch Mage d’Orient by Comptoir Sud Pacifique.

Litchi Little Kiss Cherry fragrance by Salvador Dali.

Light Amber Blackberry Amber fragrance by Bath & Body Works.

Light Vanilla Ocean Lounge fragrance by Escada.

Lignum Vitae 212 Men on Ice fragrance by Carolina Herrera.

Liquid Amber Ikon fragrance for Men by Zirh.

Litchi Elle fragrance by Yves Saint Laurent.

Living Freesia Sport Fitness fragrance by Jill Sander.

Living Mountain Air. Eternity Summer for Him fragrance by Calvin Klein.

Living Valencia Baby fragrance by Harajuku Lovers.

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FRAGRANCE’S & THEIR STORIES 393

Lodées Notes L’Eau D’Issey Pour Homme fragrance by Issey Miyake.

Lollipop Accord Lil’ Angel Harajuku Lovers fragrance by Gwen Stefani.

Longose Un Jardin Après la Mousson fragrance by Hermès.

Long Island Driftwood Tommy 10 fragrance by Aramis.

Loquat Fruit Note Control Curious fragrance by Britany Spears & Elizabeth Arden.

Lotus Sphinx - Hommage a Greta Garbo by Gres.

Lotus Blossom Fifth Avenue after Five fragrance by Elizabeth Arden.

Lotus Flower U for Her fragrance by Ungaro.

Louisiana Magnolia Britney Spears fragrance for Women by Elizabeth Arden.

Loukoum Rose Georgio Armani - Nicole Miller New Launch.

Luminous Accord Which blends black pepper, sandalwood, mandarin pulp and a new
Honey NaturePrint. This is designed to create a captivating, lingering
sensuality that reinforces the modern radiance of the core woods,
according to the company. Estee Lauder’s new fragrance Sensuous.

Luminous Amber-Ambrette Accord Essenza del Tempo fragrance by Trussardi.

Luminous Bergamot Pretty Woman fragrance by Barbara Orbinson.

Luminous Energy Accord Life Filter fragrance by Lacoste contains pink peppercorn, pomegranate,
tuberose and mandarin zest.

Lush Liquid Accord Polo Black fragrance by L’Oréal Produits de Luxe International.

Lychee Blossom Truly Pink fragrance by Vera Want.

Lys Beige fragrance by Chanel.

Madagascan Crepe Jasmin Beyond Paraidse Blue by Estee Lauder used for the first time in
perfumery.

Madonna Lily L’Eau the One fragrance by Dolce & Gabbana.

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394 GLEN O. BRECHBILL

Magnolia Bark Little Kiss Cherry fragrance by Salvador Dali.

Magnolia Blossom Very Sexy Now fragrance by Victoria’s Secret.

Mahogany Kate Summer Time fragrance by Kate Moss.

Mahogany Woody New Hilfiger fragrance from Tommy Hilfiger.

Mahonia Japonica Beyond Paraidse Blue by Estee Lauder also used for the first time in
perfumery.

Mandarin Leaf Amarige Harvest Mimosa 2007 fragrance.

Mandarin Orange B Spot fragrance by Benefit.

Mandarin Orange Leaf Amarige Mimosa fragrnace 2007 by Givenchy.

Mandarin Pulp Sensuous fragrance by Estee Lauder.

Mango Calyx Sheer Exhilaration fragrance by Prescriptives.

Mango Blossom John Varvatos Women’s fragrance by John Varvatos.

Mango Flower Tropiques fragrance by Lancôme.

Mangosteen Mangosteen fragrance by Fresh.

Mangosteen Blossom With Love fragrance by Hillary Duff.

Maracuja Celestial Maracuja fragrance by Molton Brown.

Mara des bois (a type of wild strawberry) in new fragrance My Morgan by Cofinluxe.

Marigold Naturelle fragrance by Yves Rocher.

Marine Accord Of orris, water lily and espresso bean in Kenneth Cole Signature
fragrance by the Lancaster Group.

Marine Notes Izod fragrance by Izod.

Marron Glace Tom Ford Beauty fragrance Champaca Absolute.

Marzipan Micro-Absolute Cerruti 1881Black for Men fragrance by Coty.

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FRAGRANCE’S & THEIR STORIES 395

Marshmallow Ultrared fragrance by Paco Rabanne.

Masala Spices Black Cashmere fragrance by Donna Karan & Estee Lauder.

Masculine Skin Accord Pleasures for Men fragrance by Estée Lauder.

Massoia Wood Adventure fragrance by Davidoff.

Maté ckIN2U Heat for Him fragrance by Calvin Klein.

Mate’ Leaf Duel - Annick Goutal.

Mate Leaves Davidoff Adventure Amazonia fragrance by Davidoff.

Mate Tea Tom Ford’s White Musk fragrance by Givaudan.

May Rose L’Eau Blue d’Issey.

Mauve Ocean Lounge fragrance by Escada.

Mediterranean Air Unforgivable fragrance by Sean John.

Mediterranean Air Accord Unforgivable Eau Fraiche fragrance by Sean John.

Mediterranean Broom Flower Tom Ford Beauty fragrance Champaca Absolute.

Mediterranean Citrics Quizas Quizas Quizas fragrance by Nuance-Watson.

Medjool Dates John Varvatos fragrance by Zirh International Corporation.

Melati Jasmine Amor Amor fragrance by Parfums Cacharel.

Metal & Rust in Base Notes Standard fragrance by Artek.

Meyer Lemon L’il Angel fragrance by Harajuku Lovers.

Midnight Orchid Provocative Woman fragrance by Elizabeth Arden.

Michelia Covet fragrance by Sarah Jessica Parker.

Midnight Candy Evening Edge in Gold fragrance by Ineke.

Mignonette Fleur de Cabotine fragrance by Gres.

Fragrance Books Inc. @www.perfumerbook.com


396 GLEN O. BRECHBILL

Milk 21 fragrance by Costume National.

Milk Notes Clemency fragrance by Humiecki & Graef’s Mother’s Pride. Milk notes
added to soften the scent.

Milky Notes Intimately Beckham Night for Him fragrance by David Beckham.

Mineral Accord Deseo Forever fragrance by Jennifer Lopez.

Mineral Amber He Wood Rocky Mountain Woody fragrance by Dsquared².

Mint Accord White jasmine & Mint fragrance by Jo Malone.

Mint Julip Ozone Ed Healy.

Mint Leaves L’Eau des Hesperides fragrance by Diptyque.

Mirabelle Plum Le Parfum fragrance by Max Mara.

Mists Mage d’Orient by Comptoir Sud Pacifique.

Moambe Jaune Bark Extract Yves Saint Laurnet new body cleansers.

Mocha Cream Ralph Hot by Ralph Lauren Fragrance.

Mock Orange Fleur de Cabotine fragrance by Gres.

Moist Notes Adventure Amazonia fragrance by Davidoff.

Molten Woods White Linnen Breeze - Estee lauder.

Moon Flower Nina - Nina Ricci.

Moon Orchid Bali Dream fragrance by Estee Lauder.

Moon Orchids Estee Lauder’s fragrance Bali Dream.

Morning Dew Rainkissed Leaves fragrance by Bath & Body Works.

Morning New Drops Bellissima fragrance from ITF.

Moroccan Tangerine Unforgivable fragrance by Sean John.

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FRAGRANCE’S & THEIR STORIES 397

Morocco Red Rose Petal Silver Rain fragrance by La Prarie.

Moroccan Tangerine Unforgivable Eau Fraiche fragrance by Sean John.

Muguet de Mai Frolic fragrance by Origins.

Muguet Petals Live Luxe fragrance by Jennifer Lopez.

Mûre Kate Summer Time fragrance by Kate Moss.

Murraya ( Indian Jasmine ) Artisan fragrance by John Varvatos.

Musk Cream Love Etc., fragrance by Sarah Jessica Parker.

Musk Ribbons Kylie Minogue Couture fragrance by Kylie Minogue.

Myrtle Branch Cadjméré fragrance by Parfumerie Générale

Nagarmotha Magnifique fragrance by Lancome.

Nagarmotha Essence The new Magnifique fragrance from Lancome.

Napolitano Cake Hidden Fantasy by Britney Spears.

Nashi Cockpit fragrance by Azzaro.

Nasturtium L’Eau par Kenzo Ice fragrance by Kenzo.

Nectarine Leila Lou fragrance by Rosie Jane Cosmetics.

Nectarine Blossom Love by Harajuku Lovers fragrance by Gwen.

Nenuphar Glamour fragrance by Moschino.

Neon Amber ckIN2U her fragrance by Calvin Klein.

New York Apple Blossom Fifth Avenue fragrance by Givaudan.

Night Blooming Cereus Pure Turqoise fragrance by Ralph Lauren.

Night Blooming Jasmi Tuscan Leather fragrance by Tom Ford.

Night Blooming Jasmine Brazil Dream fragrance by Estee Lauder.

Fragrance Books Inc. @www.perfumerbook.com


398 GLEN O. BRECHBILL

Night Orchid ckIN2U Heat for Her by Calvin Klein.

Nile Logus Hémisphère Sud fragrance by Comptoir Sud Pacifique.

Noble Moss Paul Smith Fragrance - Men.

Noir Gourmand Accord Black Orchid fragrance by Tom Ford.

North African Orange Tree Blossoms Artisan fragrance by John Varvatos.

Notes Musquées Roxy Love fragrance by Roxy Parfums.

Nymphea Eternity Moment fragrance by Unilever Cosmetics International.

Oakwood CK Free new fragrance by Givaudan.

Ocean Air Oceans fragrance by Nautica.

Ocean Breeze Citrus Orchard - Allure Homme.

Ocean Marine Island Voyage fragrance by Nautica.

Oleander Cyclades fragrance for Women by Lancome.

Oliban 21 fragrance by Costume National.

Olive Vivacités de Bach fragrance by Les Fleurs de Bach

Olive Flower Armani Black Code fragrance by the L’Oréal group.

Olive Noire Sienne l”Hiver fragrance by Eau d’Italie.

Olive Tree Wood Boss Orange by Hugo Boss new fragrance.

Olive Wood Versense fragrance by Versace.

Ood Wood Calvin Klein Intense fragrance Euphoria.

Oolong Tea Cannabis Rose fragrance by Fresh.

Orange Flower Templar Beyond Paraidse Blue by Estee Lauder first use of in a fragrance.

Orange Leaf Versace pour homme fragrance by Versace.

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FRAGRANCE’S & THEIR STORIES 399

Orange Sanguine Orange Magnifica fragrance by Guerlain.

Orange Supreme Maharanih fragrance by Nicolai.

Organic Ylang Ylang Roxy fragrance by Roxy Parfums.

Orange Zest Ma Dame fragrance by Gaultier.

Orchid Glamour fragrance by Moschino.

Orchid Leaves Bali Dream fragrance by Estee Lauder.

Orchid Sugar ckIN2U her fragrance by Calvin Klein.

Orchids Dawn - The Lovely Collection by Sarah Jessica Parker.

Oriental Lily A slightly spicy floral fragrance based on the fresh green lily.

Orientale Notes Palazzo Eau de Toilette fragrance by Fendi.

Orpur No definition in the English dicitionary. Totally made up by the PR


advertising folks.

Orris Wood Love fragrance by Ralph Lauren.

Other Citrus Fiori d Arancio fragrance by Tsi - La.

Other Flower Beautiful Love fragrance by Estée Lauder.

Other Flowers Zen fragrance ( ed. 2007 ) by Shiseido.

Other Wood Beautiful Love fragrance by Estée Lauder.

Ozone Kapsule ligh fragrance by Lagerfeld.

Ozone Note Roadster fragrance by Cartier.

Pale Cedar Yuzu Fou fragrance by Parfum d’Empire.

Pale Turquoise Accord Designed to evoke the colour of the Mediterranean in Baldessarini del
Mar fragrance by P & G Beauty.

Palisander Wood Base Note, 17/17 Ensamble by Xerjoff.

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400 GLEN O. BRECHBILL

Palm Flower A Quiet Morning fragrance by Miller et Bertaux.

Palmyra Palm Amor Amor Elixir Passion fragrance by Cacharel.

Pandanus Leaf Sweet Lime & Cedar fragrance by Jo Malone.

Papaya Hilfiger fragrance by Tommy Hilfiger.

Papaya Blossom Provocative Woman fragrance by Elizabeth Arden.

Paper White Love by Harajuku Lovers fragrance by Gwen.

Papyrus Wood Essence L’Eau d’Issey pour Homme fragrance.

Passion Flower Baby Doll Honeymoon fragrance by Yves Saint Laurent.

Passion Fruit Baby Doll Honeymoon fragrance by Yves Saint Laurent.

Paul Smith Rose Paul SMith Rose fragranceSummer Edition by Paul Smith.

Paradise Seeds Sport Water for Women fragrance by Jil Sander.

Paraguay Seed Duel - Annick Goutal.

Passion Flower Kylie Minogue Couture fragrance by Kylie Minogue.

Passion Fruit Sweet Lime & Cedar fragrance by Jo Malone.

Pastel Woods L’Eau D’Issey “Reflets d’une Goutte fragrance by Issey Miyake.

Patchouli Amber Chance Eau Fraiche fragrance by Chanel.

Patchouli Blossom BLV II fragrance by Bulgari.

Patchouli Orpur Ton Ford Beauty fragrance White Patchouli.

Patchouli Singapur Black Cashmere fragrance by Donna Karan & Estee Lauder.

Peach Flower Naturelle fragrance by Yves Rocher.

Peach Leaves Sport Water for Women fragrance by Jil Sander.

Peach Musk Possibilities fragrance by Ann Taylor.

Fragrance Books Inc. @www.perfumerbook.com


FRAGRANCE’S & THEIR STORIES 401

Peach Nectar Fragrance - Pretty. The peach is known in China, Japan, Korea, Laos
and Vietnam not only as a popular fruit, but also for the many folktales
and traditions associated with it.

Peach Skin Coty fragrance L by Stefani.

Peach Sorbet Mediterranean fragrance by Elizabeth Arden.

Peach Wine J del Pozo in Black fragrance by Perfumes y Diseño.

Pear Blossom New fragrance by Firmenich perfumer Albert Morallis.

Pear d’anjou Lola fragrance by Marc Jacobs.

Pear Flower Ferre Rose Princesse fragrance by Gianfranco Ferre.

Pear Flowers Ferre Rose Princesse fragrance.

Pear Leaf Cockpit fragrance by Azzaro.

Pear Leaves Coty fragrance L by Stefani.

Pear Liqueur Jean Paul Gaultier Classique fragrance.

Pear Nectar Badgley Mischka Couture fragrance by Badgley Mischka.

Pear Sorbet Blanc d’Hiver fragrance by Stephanie de Saint Aignan.

Pear Tree Blossom Euphoria Spring Temptation fragrance by Calvin Klein.

Pelargonium Guerlain Homme fragrance by Guerlain.

Peonies Cat Deluxe with Kisses by Naomi Campbell.

Peony Petals Very Sexy Now fragrance by Victoria’s Secret.

Pepper Blossom U for Her fragrance by Ungaro.

Peppery Rose Amethyst fragrance by Lalique.

Persimmon 50’s Glam fragrance by Avon.

Peruvian Cedar Wood Davidoff Adventure Amazonia fragrance by Davidoff.

Fragrance Books Inc. @www.perfumerbook.com


402 GLEN O. BRECHBILL

Petalia Pretty Fragrance. The Perfect Floral, the very essence of femininity.
Years in the making by a dedicated team at Givaudan of scientists,
perfumers and evaluators, Petalia is an exclusive Givaudan new mole
cule developed with state of the art technology alongside olfactive
artistry.

Philodendron Vines from S.A. Beyond Paraidse Blue by Estee Lauder add lush greeness.

Piece of Sale Accord Oceans fragrance by Nautica.

Pikake Covet Pure Bloom fragrance by Sarah Jessica Parker.

Pimento Berry Accord Joop Go fragrancey by Coty.

Pimm’s Accord Silver Shadow Private fragrance by Davidoff.

Pina Colada Unforgiveable Women Eau Fraiche. Top Note.

Pineapple Leaves Jacomo for Men fragrance by Jacomo.

Pineapple Pulp Very Sexy Now fragrance by Victoria’s Secret.

Pink Bay Epic Woman fragrance by Amourage.

Pink Berries New fragrance Ellie.

Pink Carnation Creed’s Acqua Fiorentina fragrance by Edwin Creed.

Pink Champagne Fancy Love fragrance by Jessica Simpson.

Pink Flowers Styles Pastels fragrance by Jil Sander.

Pink Freesia Provocative Woman fragrance by Elizabeth Arden.

Pink Geramium Deseo fragrance by Jennifer Lopez.

Pink Honeysuckle Beyond Paraidse Blue by Estee Lauder adds feminine floralcy.

Pink Iris Pretty Fragrance. Garden Irises come in a broad spectrum of colors.
The Pink Iris is an exceptionally beautiful flower as it is precious and
rare.

Pink Jasmine Coty Prestiege Endless new fragrance.

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FRAGRANCE’S & THEIR STORIES 403

Pink Lily Euphoria Spring Temptation by Calvin Klein fragrance.

Pink Lily of the Valley Truly Pink fragrance by Coty.

Pink Mango Isle of Pink fragrance by Victoria’s Secret.

Pink Muguet Boadi exclusive Christmas scents by Boadicea the Victorious.

Pink Musk Glow After Dark by JLO by Coty.

Pink Peony Fairy Dust fragrance by Paris Hilton.

Pink Pepper White Hot Summer fragrance by Body Shop.

Pink Peppercorn Lola fragrance by Marc Jacobs.

Pink Pomello Eternity Summer fragrance by Coty.

Pink Rose Truly Pink fragrance by Vera Wang.

Pink Rose Accord Truly Pink fragrance by Coty.

Pistachio Green Jade fragrance by Bvlgari.

Plant Based Accord L’Eau par Kenzo Ice Pour Homme fragrance by Kenzo.

Plant Note L'Eau De Issey 'Une goutte sur un pétale' fragrance by Issey Miyake.

Plessis Robinson Rose Idylle fragrance by Guerlain Nose Thierry Wasser.

Plum Blossom Calvin Klein fragrance ck IN2U Pop.

Plum Skin Fabulosity fragrance by Baby Phat.

Plumeria Fancy Love fragrance by Jessica Simpson.

Plumeria Flower Sun Men Fresh fragrance by Jil Sander.

Pomegranate Psychedelice fragrance by Morgan de Toi.

Poppies Flower by Kenzo fragrance by Kenzo Parfums.

Porto Japon Noir fragrance by Tom Ford.

Fragrance Books Inc. @www.perfumerbook.com


404 GLEN O. BRECHBILL

Posidonia Aqva Pour Home Marine fragrance an aquatic plant new for fragrance.

Posidonia & Sap Aqva pour Homme Marine fragrance by Bulgari.

Powdery Basmati Rice New fragrance by Coty Miss Sixty Rock Muse.

Powdery Iris Fig & Yourself fragrance.

Praline CH Carolina Herrera fragrance by the Puig Group, Spain.

Precious Woods Amarige Harvest Mimosa 2007 fragrance.

Princess Lily Juicy fragrance by Juicy Couture.

Prosecco Accord Fairy Dust fragrance by Paris Hilton.

Purple Freesia Sparks DKNY Be Delicious Night Ladies fragrance. Middle Note.

Purple Ginger Artisan fragrance by John Varvatos.

Purple Orchid Imari Seduction fragrance by Avon.

Pure Air Molecule Jil Sander Pure Intense fragrance by the Lancaster Group.

Queen of the Night Jasmine Coty Prestige fragrance Cool Water.

Queen of the Night Passion Flower Oscar Latin Light fragrance by Oscar de La Renta.

Quetsch Plum Notes J’Adore Eau de Toilette fragrance.

Quince Fantasy Britney Spears fragrance by Elizabeth Arden.

Quince Blossom Love of Pink fragrance by Lacoste.

Quinine Miroir des Vanites fragrance by Thierry Mugler.

Rain Note Fleur de Liane fragrance by L’Artisan Parfumeur.

Rain Water Euphoria Men Intense fragrance by Calvin Klein.

Raisin Black Soul fragrance by Ted Lapidus.

Rangoon Purple Vine Green Tea Exotic by Elizabeth Arden fragrance.

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FRAGRANCE’S & THEIR STORIES 405

Rangoon Purple Vine US Elizabeth Arden Green Tea fragrance.

Raspberry Cashmere Eternity Moment fragrance by Unilever Cosmetics International.

Raspberry-Grape Granita Echo Woman fragrance by the Lancaster Group.

Raspberry Leaves Luminous fragrance by Ghost.

Raspberry Sorbet Isle of Pink fragrance by Victoria’s Secret.

Red Berries Cat Deluxe with Kisses by Naomi Campbell.

Redcurrant Baby Doll Honeymoon fragrance by Yves Saint Laurent.

Red Amber Provocative Woman fragrance by Elizabeth Arden.

Red Apple Luminous fragrance by Ghost.

Red Currant Dream Angels Heavenly Kiss fragrance by Victoria’s Secret.

Red Fruits Absolutely Irresistible fragrance by Givenchy.

Red Grape Notes Couture fragrance by Honorine Blanc.

Red Marechal Rose Black Cashmere fragrance by Donna Karan & Estee Lauder.

Red Peony Very Sexy Now fragrance by Victoria’s Secret.

Red Pepper Escada s Fragrance by Escada.

Red Rose Ralph Wild fragrance by Ralph Lauren.

Red Sandalwood Silver Rain fragrance by La Prarie.

Red Sake Love and Luck for Women fragrance by Ed Hardy

Redwood Provacative Interlude fragrance by Elizabeth Arden.

Regatta Accord Oceans fragrance by Nautica.

Réglisse Showtime fragrance by Kylie Minogue.

Reine Claude Plum Acqua Firentina fragrance by Creed.

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406 GLEN O. BRECHBILL

Renaissance Roses Acqua Fiorentina fragrance by Erwin Creed.

Rice Powder Little Kiss Cherry fragrance by Salvador Dali.

Rice Vapor Valentino fragrance by Valentino.

Rich, Humid Florals Accord Island Michael Kors by UK Aramis and Designer Fragrances.

Rich Suede Accord Rich Suede fragrance by Stetson.

Roasted Almond Andy Warhol’s Lexington Avenue fragrance by Bond N°9.

Rock Rose Beauty Come From Within fragrance by Sarah Horowitz.

Rockrose Labdanum Hypnôse Senses fragrance by Lancôme

Rocky Mountain Birch Tommy 10 fragrance by Aramis.

Rocky Mountain Blue Spruce Tommy 10 fragrance by Aramis.

Roiboos Tea - South Africa Eau Parfumée au Thé Rouge fragrance by Bvlgari.

Rose Loukoum d’Armani fragrance fronted by actress Kasia Smutniak.

Rose Pepper Onde Extase fragrance by Armani.

Rose Petals Gaultier Fragrance.

Rose Princesse Ferre Rose Princesse fragrance.

Rose Velvet Fragrance Ma Dame.

Rosebush White Musk Blush fragrance by the Body Shop.

Rosée Paris Eau de Printemps by Yves Saint Laurent.

Rouges Aria di Capri fragrance by Carthusia.

Royal Indonesian Pikake Fragrance Coty’s Covet Pure Bloom by Jessica Parker

Ruby Mandarin Orange 1 Million fragrance by Paco Rabanne.

Ruby Orange Boss in Motion White Edition by Hugo Boss.

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FRAGRANCE’S & THEIR STORIES 407

Ruby Red Grapefruit Lola fragrance by Marc Jacobs.

Rum Guerlain Homme fragrance by Guerlain.

Sacred Incense Pretty Woman fragrance by Barbara Orbinson.

Salicylates Vanille Galante by Hermes.

Salt Air Heart Accord Gant Adventure fragrnce by Elizabeth Arden.

Salt Musk Gant Adventure fragrance by Elizabeth Arden.

Salt Note Sun Men Fresh fragrance by Jil Sander.

Salty Amber Roxy fragrance by Roxy Parfums.

Salty Notes Set Sail St. Barts for Men fragrance by Tommy Bahama.

Sambac Jasmine Cat Deluxe with Kisses by Naomi Campbell.

Sand LE b. fragrance by Agens B.

Sand Jasmine Beach Baby Broom.

Sandy Notes True Religion fragrance for Women. by True Religion.

Sangria fcuk for Men fragrance by the Zihr Corporation subsidiary of Shiseido.

Sap Accord Mixes violet, heliotrope and musk. She Wood fragrance by Dsquared².

Sapin Swiss Unlimited fragrance by Victorinox.

Sangiovese Grapes Cerutti 1881 fragrance from the collection by Coty.

Sap Fleur de Liane fragrance by L’Artisan Parfumeur.

Satin Almond The almond scent based on the delightful Benzaldehyde cherry note.

Satin Jasmine Jasmin Noir fragrance by Bulgari.

Sclary Sage Versace pour homme fragrance by Versace.

Scented Water Fig & Yourself fragrance.

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408 GLEN O. BRECHBILL

Sea Air Note Aria di Capri fragrance by Carthusia.

Sea Lily Versace Versense fragrance by Versace.

Sea Breeze M fragrance by Mariah Carey.

Sea Breeze Accord Coty Prestige fragrance Cool Water.

Sea Breeze Note B Spot fragrance by Benefit.

Sea Mists Oxbow fragrance for Women.

Sea Moss Unforgivable fragrance by Sean John.

Sea Notes Play fragrance by Comme Des Garcons.

Sea Salt Blue Agava & Cacao fragrance by Jo Malone.

Sea Salt Rose Oceans fragrance by Nautica.

Sea Spray Beach Baby Broom.

Sea Water Sun Men Fresh fragrance by Jil Sander.

Seaweed Sel Marin fragrance by Heeley.

Seattle Rain Accord Tommy 10 fragrance by Aramis.

Seeds LE b. fragrance by Agnes B.

Sensual Amber Isle of Pink fragrance by Victoria’s Secret.

Sensual Skin Accord DKNY I Love New York for Women fragrance.

Sensual Musks Very Sexy Now fragrance by Victoria’s Secret.

Serenga Parfum Des Sens fragrance by Louis Feraud.

Seringa Envy Me fragrance by Cosmopolitan Cosmetics.

Sequoia Ed Hard for Men fragrance by Ed Hardy.

Sesame Onde Extase fragrance by Armani.

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FRAGRANCE’S & THEIR STORIES 409

Sesame Halva A smooth Turkish nougat. Silver Shadow Private fragrance by


Davidoff.

Seville Orange Kapsule Light fragrance by Lagerfield.

Sexy Accord New Hilfiger fragrance from Tommy Hilfiger.

Seychelles oooo de mar Unforgivable Woman Eau Fraiche fragrance by Sean John.

Sharry Baby Orchid Lelong pour Femme fragrance by the Perfume House has a delightful
chocolate bar aroma.

Sheer Amber Sunkissed Glow fragrnace by Jlo by Jennifer Lopez.

Sheer Gardenia Black Amethyst fragrance by Bath & Body Works.

Sheer Jasmine Wellness by Clean Harmony fragrance by Clean.

Sheer Patchouli Curve Connect fragrance by Liz Claiborne.

Sheer Vanilla Estee Lauder fragrance by Pure White Linen Pink Coral.

Shimus Molle Absolue Prada fragrance for Women by Prada.

Shisho Un Matin d’Orage fragrancey by Annick Goutal.

Shiso Tokyo by Kenzo fragrance.

Siberian Musk Shanghai Butterfly fragrance by Nanette Lepore's.

Silky Musk Little Kiss Cherry fragrance by Salvador Dali.

Silver Armoise Polo Black fragrance by L’Oréal Produits de Luxe International.

Skin Accord Hilfiger fragrance by Tommy Hilfiger.

Skin Musk Sunkissed Glow fragrnace by Jlo by Jennifer Lopez.

Skin Musks Mediterranean Breeze.

Sleek Wood Notes Music by Harajuku Lovers fragrance by Gwen Stefani.

Smooth Skin Accords DKNY by Delicious Fresh Blossom fragrance.

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Smoky Galac Woods Ambre Gris 2008 fragrance by Pierre Balmain.

Smoky Notes Christian Lacroix Absynthe fragrance by Avon.

Smoky Tea La Petite Robe Noire fragrancey by Guerlain.

Smooth Leather Rich Suede fragrance by Stetson.

Soft Amber Live Luxe fragrance by Jennifer Lopez.

Soft Cashmere RSVP fragrance by Kenneth Cole.

Soft Flower Petals Vetiver Dance fragrance.

Soft Musk Can Can fragrance by Paris Hilton.

Soft Sensual Skin Accord Michael Kors fragrance Island Capri.

Soft Woods UR Woman fragrance by Usher.

Soft Skin Accord White Linnen Breeze - Estee Lauder.

Solar Note Miroir des Envies fragrance by Thierry Mugler.

Solar Woods Omnia Amethyste fragrance by Bulgari.

Souffle d’Ambre Splash - Grapefruit fragrance by Marc Jacobs.

Sour Cherry Lolita Lempicka’s Fleur defendue fragrance blooms anew.

South African Buchu CK Free fragrancey by Calvin Klein.

Soy Milk Simply fragrance by Clinique.

Spanish Moss Sky fragrance by Gendarme.

Sparkling Champagne Scent of a Woman.

Sparkling Champagne Accord Unforgivable Eau Fraiche fragrance by Sean John.

Sparkling Citrus Fig & Yourself fragance.

Sparkling Fruits True Religion for Women fragrance by True Religion.

Fragrance Books Inc. @www.perfumerbook.com


FRAGRANCE’S & THEIR STORIES 411

Sparkling Mandarin Oil Infusion de Fleur d’Oranger fragrance by Prada.

Sparkling Notes True Religion fragrance for Women by True Religion.

Spiced Wood Accord Patrick Dempsey’s fragrance Dempsey 2.

Spicy Woods Vista Sul Mare fragrance by Linari.

Splash of Vodka Jump Electric heat fragrance by Joop!.

Spring Water Amber Lemon - Marc Jacobs ( Perfumer ) - Givaudan.

Skin Musk Enchanted Orchid fragrance by Bath & Body Works.

Starfruit Eclat d’Arpege Summer fragrance by Lanvin.

Stargazer Lily Pretty Woman fragrance by Barbara Orbinson.

Star Jasmine Pretty fragrance by Elizabeth Arden.

Star Magnolia Mediterranean fragrance by Elizabeth Arden.

Stargazer Lily Hidden Fantasy by Britney Spears.

Static Accord Ecko fragrance by Marc Ecko.

Straw Sienne l”Hiver fragrance by Eau d’Italie.

Strawberry Accord Miss Dior Chérie fragrance by Parfums Christian Dior.

Strawberry Petals Kana Beach Fragrance. Note by IFF.

Stephanotis Love of Pink fragrance by Lacoste.

Suede Tom Ford’s White Suede.

Sueded Musks Endless fragrance by Sarah Jessica Parker.

Sueded Patchouli Fairy Dust fragrance by Paris Hilton.

Sugar Blue Seduction for women fragrance by Anonio Banderas.

Sugar Apple Isle of Pink fragrance by Victoria’s Secret.

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412 GLEN O. BRECHBILL

Sugar Cane Max Mara fragrance by Cosmopolitan Cosmetics.

Sugared Accord B Barbie fragrance by Puig.

Sugared Patchouli L’il Angel fragrance by Harajuku Lovers.

Sugared Rose Petals Pleasures Delight fragrance by Estee Lauder.

Sugared Sandalwood Control Curious fragrance by Britany Spears & Elizabeth Arden.

Summer Fruits Alluring fragrance by Boadicea the Victorious.

Summer Rain Rainkissed Leaves fragrance by Bath & Body Works.

Sunflower Bonté's Bloom fragrance by Honoré de Prés.

Sunlit Petals Essenza del Tempo fragrance by Trussardi.

Sun Drenched Flowers Liberte fragrance by Cacharel.

Sun-Soaked Wood Sport Water for Women fragrance by Jil Sander.

Sunny Notes Sun Men Fresh fragrance by Jil Sander.

Sunset Orchid Provacative Interlude fragrance by Elizabeth Arden.

Sustainable White Sandalwood MoonDance natural fragrance by Anya’s Garden.

Sweet Almond Flower Mediterranean Breeze.

Sweet Lime Sky fragrance by Gendarme.

Sweet & Sour Mix Lavender Martini fragrance by Demeter Fragrance Library.

Sweet Lemony Kumquat Boss Intense Shimmer fragrance by P & G Intense Beauty.

Sweet Lime Un Jardin Après la Mousson fragrance by Hermès.

Sweet Milk Angelo di Fiume fragrance by Linari.

Sweet Notes Tendre Jasmin fragrance by Yves Rocher.

Sweet Orange Black Currant Oscar French Vanilla.

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FRAGRANCE’S & THEIR STORIES 413

Sweet Spice Cadillac fragrance by Cadillac.

Sycamore Wood Versace Man Eau Fraîche fragrance by Euroltalia.

Tahitian Gardenia Petals Youth Dew Amber Nude fragrance by Tom Ford Estée Lauder
Collection.

Tahitian Tiare Flower Mandarina Duck Pure Black fragrance by Mandarina Duck.

Tahatian Vanilla L’Instant Magic Elexir fragrance by Guerlain.

Taif Rose Wardah Fragrance.

Tamarind Sweet Lime & Cedar fragrance by Jo Malone.

Tamarind Tree Leaves John Varvatos fragrance by Zirh International Corporation.

Tamboti Wood Derek Jeter Driven Black fragrance by Avon.

Tangerine Leaves CK One Summer fragrance by Coty.

Tanned Leather Bois d’Ombrie fragrance by Eau d’Italie.

Tantalising Skin Accord Life Filter fragrance by Lacoste contains sandalwood, vanilla, iris
and musks.

Tasmanian Honey Fabulosity fragrance by Baby Phat.

Tea Leaves Reese Witherspoon ‘In Bloom” fragrance.

Tea Rose Accord Jetlag fragrance by Aelia.

Teak Live Your Dream fragrance by Anna Sui.

Teakwood Dianoche Love by Daisy Fuentes Beauty.

Teak Wood Pure White Linen Light Breeze fragrance by Estee Lauder.

Teck Challenge fragrance by Lacoste.

Temple Incense Lotus Blossom & Water Lily fragrance by Jo Malone.

Temple Wood Bali Dream fragrance by Estee Lauder.

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414 GLEN O. BRECHBILL

Tender Musks Fere Rose Princesse fragrance.

Tenufolia Orchid Buterfly Flower by Bath and Body Works ( Givaudan ).

Tequila Set Sail St. Barts for Men fragrance by Tommy Bahama.

Tequila Sorbet Set Sail St. Barts fragrance for Women by Tommy Bahama.

Thanaka Wood Kenzo Love by Kenzo Parfums.

The Spicy Road Accord New Perfume - Baldarsians.

Tiarra Paul Smith Fragrance - Women.

Tiare Paul Smith Sunshine Edition for Women fragrance by Paul Smith.

Tiare ( Gardenia ) Aqua Allegoria Tiare-Mimosa fragrance by Guerlain.

Tibetian Cedarwood A Quiet Morning fragrance by Miller et Bertaux.

Tiger Orchid Music fragrance by Harajuku Lovers .

Tilleul Splash - Cucumber fragrance by Marc Jacobs.

Tince Flower Idessa Perfumes.

Toast Miroir des Envies fragrance by Thierry Mugler.

Toasted Grains True Star fragrance by Estee Lauder fronted by Beyoncé Knowles.

Tobacco Flower Field Notes from Paris is latest fragrance from Ineke

Tobacco Leaves CK Free new fragrance by Givaudan.

Tokajii Wine Tom Ford Beauty fragrance Champaca Absolute.

Tonkiphora Balsam 17/17 Elle Fragrance Notes.

Tonkin Musk Head Space Tom Fords White Musk fragrance by Givaudan.

Touch of Vanilla Vanille Galante fragrance by Hermes.

Transparent Jasmine Light Fluid for Men fragrance.

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FRAGRANCE’S & THEIR STORIES 415

Touche Fruitée Paris Eau de Printemps by Yves Saint Laurent.

Transparent Musk Paul Smith Fragrance - Women.

Transparent Woods Rainkissed Leaves fragrance by Bath & Body Works.

Truffe Blanche Sienne l”Hiver fragrance by Eau d’Italie.

Truffle Oxford Street fragrance by Hugh Parsons.

Tulip London for Women fragrance by Burberry.

Tulip Tree Wood DKNY Delicious Kisses UK Aramis Designer Fragrances.

Tulip Tree Wood Fusion Accord DKNY Summer fragrance by Aramis and Designer Fragrances.

Tunisian Jasmine Daphne Guiness.

Turnsole Flower Montana Eau Transparente fragrance by TFWA World Exhibition.

Turquoise Ralph Lauren’s new fragrance.

Tuscan Basil Unforgivable Eau Fraiche fragrance by Sean John.

Twinflower Linnea Borealis Standard fragrance by Artek.

Ume Plum Japanese Garden.

Ugandan Vanilla Stella Nude fragrance by Stella McCartney.

Undergrowth Note Cherry Blossom Fruity fragrance by Guerlain.

Vanilla Accord L’Eau par Kenzo Ice fragrance by Kenzo.

Vanilla Blossom Be Sensual BeTous fragrance by Perfumes y Diseño.

Vanilla Cream Cerrutti 1891 Blanc fragrance by LCI Cosmetics.

Vanilla Crème Fancy fragrance by Jessica Simpson.

Vanilla Infused Musk Control Curious fragrance by Britany Spears & Elizabeth Arden.

Vanilla Musk Imari Seduction fragrance by Avon.

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416 GLEN O. BRECHBILL

Vanilla Notes Aria di Capri fragrance by Carthusia.

Vanilla Orchid Miami Glow by Jennifer Lopez by the Lancaster Group.

Vanilla Pudding Ed Hard for Women fragrance by Christian Audigier.

Vanilla Sorbet Kylie Minogue Couture fragrance by Kylie Minogue.

Vanilla Soufflé ckIN2U her fragrance by Calvin Klein.

Vegetal Amber Dsquared² She Wood fragrance.

Velvet Iris Midnight Fantasy fragrance by Elizabeth Arden.

Velvet Vetiver Middle Note.

Velvet Woods Flower fragrance by Cynthia Rowley.

Vermont Cream Tommy 10 fragrance by Aramis.

Vermont Red Maplewood Tommy 10 fragrance by Aramis.

Verveine Brown Sugar fragrance by Rich Hippie.

Vetiver from Reunion N°5 Eau Premier fragrance from Chanel.

Vine Peach B. United Jeans Woman fragrance by Benetton.

Vintage Violet Kylie Minogue Couture fragrance by Kylie Minogue.

Vinyl Parisienne Fragrance by YSL.

Vinyl Accord Parisienne fragrance by Yves Saint Laurent.

Violet Blossoms He Wood fragrance by D’squared².

Violet Candy Circus Fantasy Britney Spears fragrance by Elizabeth Arden.

Violet de Parma Michael Kors fragrance Island Capri.

Violet Wood Echo Woman fragrance by the Lancaster Group.

Vodka Accord Joop! Jump Summer Temptation bo Coty.

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FRAGRANCE’S & THEIR STORIES 417

Vodka Soaked Mandarin Oranges DKNY Summer fragrance by Aramis and Designer Fragrances.

Walnut Rock Me fragrance from Anna Sui.

Warm Accord Warm Accord, described as a rich, mysterious core of molten woods and
amber. Estee Lauder’s fragrance Sensuous. A Melted Woods
NaturePrint, to capture the experience of textured, melting woods.

Warm Sand Oxbow for Men fragrance by Oxbow.

Warm Skin Accord Pleasures Baie Rose Peony Splash by Estee Lauder.

Warm Vanilla Tiberious fragrance for men.

Water Love from New York.

Water Accord I am King fragrance by Sean John.

Water Fern CK One Summer fragrance by Coty.

Water Fruits Estee Lauder fragrance by Pure White Linen Pink Coral.

Water Green Notes Happy in Bloom fragrance by Clinque.

Water Hyacinth Coty fragrance L by Stefani.

Water Iris DKNY I Love New York for Men fragrance by Donna Karan.

Water Jasmine Series 8 : Energy C - Lime fragrance by Comme Des.

Water Lily Dianoche Love by Daisy Fuentes Beauty.

Water Lily Blossoms Light Fluid for Women fragrance.

Water Lotus Provocative Woman fragrance by Elizabeth Arden

Water Lily DKNY Summer fragrance by Donna Karan.

Water Mint Green Tea Revitalize fragrance by Elizbeth Arden.

Water Violet Flower Pleasures for Men fragrance by Estée Lauder.

Watercress Rainkissed Leaves fragrance by Bath & Body Works.

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418 GLEN O. BRECHBILL

Watery Accord Eternity Summer for Men fragrance by Coty.

“ “ “ of Apple Bergamot & Lychee His Aura Parfum by Van Gils Pafums.

Watery Bamboo Deseo fragrance by Jennifer Lopez.

Watery Citrus Suede fragrance by Guess.

Watery Fruit Blue Seduction for women fragrance by Anonio Banderas.

Watery Fruits Iris Splash fragrance by Coach.

Watery Greens Coty Vera Wang new fragrance called Look.

Watery Kumquat Pure White Linen Light Breeze fragrance by Estee Lauder.

Watery Musk Beauty Come From Within fragrance by Sarah Horowitz.

Watery Notes Happy fragrance by UK Clinique designed to evoke frostly mornings


and dew laded flowers.

Watery Pear Curve Kicks fragrance by Liz Claiborne.

Watery Splashy Accord CK One Summer fragrance by Calvin Klein.

Watery Violet Miss fragrance by Miss Sixty.

Wave Accord Ferre Acqua Azzurra for Men fragrance.

Watermelon Paul Smith Sunshine Edition for Women fragrance by Paul Smith.

Well Being Accord Bellissima fragrance from ITF.

Wengue A dark wood scent from Africa. Black Cashmere fragrance by


Donna Karan & Estee Lauder.

Wet Freesia U for Her fragrance by Ungaro.

Wet Grass RSVP fragrance by Kenneth Cole.

Wet Greens Look fragrance by Vera Wang.

Wet Leaves Freesia Splash fragrance by Coach.

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FRAGRANCE’S & THEIR STORIES 419

Wet Melon Rind Accord Reaction Man fragrance by the Lancaster Group.

Wet Neroli Baby fragrance by Harajuku Lovers.

Wet Notes Euphoria Spring Temptation fragrance by Calvin Klein.

Wet Woods ckIN2U Heat for Her by Calvin Klein.

Whiped Cream Beautiful Love fragrance by Estée Lauder.

Whipped Cream Notes Twin Women fragrance by Azzaro.

Whipped Strawberry Meringue Pleasures delight fragrance by Estee Lauder.

Whisky Accord McGraw Southern Blend fragrance by Tim McGraw.

White Amber Coty Prestiege Euphoria Spring Temptations new fragrance.

White Bark Island Michael Kors by UK Aramis and Designer Fragrances.

White Bergamot Snap Happy fragrance by Berkeley Square.

White Berries Provacative Interlude fragrance by Elizabeth Arden.

White Birch Green Tea fragrance by Elizabeth Arden.

White Birchwood Andy Warhols Union Square fragrance by Bond N°9.

White Blooms Boadi exclusive Christmas scents by Boadicea the Victorious.

White Cactus ckIN2U her fragrance by Calvin Klein.

White Cedar Love by Nina fragrance by Nina Ricci.

White Cedarwood Kylie Minogue Couture fragrance by Kylie Minogue.

White Cherry Glow After Dark by JLO fragrance by Coty.

White Chestnut Vivacités de Bach fragrance by Les Fleurs de Bach

White Chocolate Iris Ganache fragrance by Guerlain.

White Chocolate Orchid Fantasy Britney Spears fragrance by Elizabeth Arden.

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420 GLEN O. BRECHBILL

White Chocolate Truffle Fifth Avenue fragrance by Givaudan.

White Current Blanc fragrance by S.T. Dupont.

White Freesia Spotlight fragrance by Avon.

White Grapefruit Ecko fragrance by Marc Ecko.

White Jasmine Perry Ellis fragrance by Perry Ellis.

White Honey Ton Ford’s White Musk by Givaudan.

White Iris Bonté's Bloom fragrance by Honoré de Prés.

White Lavender Corduroy fragrance by Zirh International a subsitiary of Shiseido


International Corporation.

White Leather Scent 79 Woman fragrance by Jil Sander.

White Lemon Versace Man Eau Fraîche fragrance by Euroltalia.

White Lily DKNY I Love New York for Women fragrance.

White Lotus Petals Maîtresse fragrance by Agent Provocateur.

White Melon Curve Connect fragrance by Liz Claiborne.

White Moss Michael Kors fragrance Island Capri.

White Muguet Snap Happy fragrance by Berkeley Square.

White Musk Los Senters Gourmande.

White Musk Cocktail Geranium pour Monsieur fragrance by Editions de Parfums Frederic
Malle.

White Musk Tiberius fragrance for men.

White Musks Ambre Gris 2008 fragrance by Pierre Balmain.

White Narcissus US Elizabeth Arden Green Tea fragrance.

White Peach Amor Amor Eau Fraiche 2006 fragrance by Cacharel.

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FRAGRANCE’S & THEIR STORIES 421

White Pepper Live Your Dream fragrance by Anna Sui.

White Peony Pretty Fragrance. The Peony, which originated in China and Tibet, was
named for Paeon or Paeos, the legendary Greek physician who treated
wounds of the gods during the Trojan war.

White Petal Cascade Green Jade fragrance by Bvlgari.

White Rose Scent 79 Woman fragrance by Jil Sander.

White Rose Peony Jennifer Lopez new fragrnace My Glow by Coty.

White Rose Petals Aphrodisia.

White Sand Provocative Woman fragrance by Elizabeth Arden.

White Sandalwood Euphoria Spring Temptation fragrance by Calvin Klein.

White Smoke Conne des Garçons fragrance by the Puig Group ( Spain ).

White Suede Maîtresse fragrance by Agent Provocateur.

White Tea Sport Water for Women fragrance by Jil Sander.

White Tea Rose New Hilfiger fragrance from Tommy Hilfiger.

White Transparent Amber Angel fragrance by Theirry Mugler Parfums.

White Truffle La Voce fragrance by Renee Fleming.

White Tuberose Couture fragrance by Bill Blass.

White Vanilla Musk Spotlight fragrance by Avon.

White Vetiver Lemon - Marc Jacobs - Givaudan.

White Violet Light fluid for Women fragrance.

White Wood Happy in Bloom fragrance by Clinque.

White Woods Notte Bianca fragrance by Linari.

Whisky Note Gourmand fragrance.

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422 GLEN O. BRECHBILL

White Floral Citrus Neroli Vetiver Pour Elle fragrance.

White Tobacco Le Vetiver Lubin Cologne - a new men’s fragrance.

White Woods Dreaming fragrance by Tommy Hilfiger.

Wild Berries Viva La Juicy fragrance by Juicy Couture.

Wild Berry Blossoms Boadi exclusive Christmas scents by Boadicea the Victorious.

Wild Blackberry Kate Summer Time fragrance by Kate Moss.

Wild Mint Cool fragrance by Molton Brown.

Wild Cherries Angelo di Fiume fragrance by Linari.

Wild Strawberry La Rose Legere fragrancey by Les Parfums de Rosine.

Wild Rose Baby Doll Honeymoon fragrance by Yves Saint Laurent.

Wild Thymne Artisan fragrance by John Varvatos.

Wild White Rose Fifth Avenue night fragrance.

Willywood Sunset Heat for Men fragrance by Escada.

Wisteria Kate Summer Time fragrance by Kate Moss.

Wood Accord Fuses vetiver, cedarwood and amber. She Wood fragrance by
Dsquared².

Wood Lilac Ferre Rose Princesse.

Wood Resin Andy Warhol’s Silver Factory fragrance by Bond N°9.

Woods Green Tea Exotic by Elizabeth Arden fragrance.

Woodsy Notes. Kenzo AMour Le Parfum fragrance by Kenzo.

Woody Notes Sensational fragrance by Celine Dion Parfums.

Wyoming Cottonwood Tommy 10 fragrance by Aramis.

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FRAGRANCE’S & THEIR STORIES 423

Yellow Daffodil DKNY Summer fragrance by Donna Karan.

Yellow Mandarin Orange Series 8 - Energy C - Grapefruit fragrance by Comme Des Garcons.

Yellow Plum Happy fragrance by UK Clinique.

Yellow Primrose Happy Heart Perfume fragrance by Clinique.

Yellow Poppies Kenneth Cole Reaction for Her fragrance by the Lancaster Group.

Yerba Mate Rock Muse fragrance by Miss Sixty.

Ylang Ylang Essence Estee Lauder’s Sensuous.

Ylang Ylang Orpur Tom Ford’s White Musk fragrance by Givaudan.

Yunan Red Tea - China Eau Parfumée au Thé Rouge fragrance by Bvlgari.

Yuzu Leaf Red Door Shimmer fragrance by Elizabeth Arden.

Yuzu Fruit Top Note, Rodriguez Flower - Givaudan.

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Bibliography

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news.google.com

msnbc.com

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