¿cómo hacerlo?

The practice of systems thinking starts with

understanding a simple concept called "feedback" that
shows how actions can reinforce or counteract (balance)
each other. It builds to learning to recognize types of
"structures" that recur again and again.

Dr. Jorge Ramírez Medina, Dr. Guillermo Granados Ruíz

EGADE Business School
 Bucle

Dr. Jorge Ramírez Medina, Dr. Guillermo Granados Ruíz

EGADE Business School
 Bucle reforzado
• As Exercise increases, Health
S
increases (same)
Health Exercise • As Health increases, Exercise
increases (same)
• As Exercise decreases, Health
S
decreases (same)
• As Health decreases, Exercise
decreases (same)

Growth

Time
Tomado de Russell Martin & Associates www.russellmartin.com

Dr. Jorge Ramírez Medina, Dr. Guillermo Granados Ruíz

EGADE Business School
 Bucle equilibrado
 As Amount Eaten increases, Weight
increases (same)
Amount S  As Weight increases, Amount Eaten
Eaten
Weight decreases (opposite)
O  As Amount Eaten decreases, Weight
decreases (same)
 As Weight decreases, Amount Eaten
decreases (opposite)

Growth

Time
Tomado de Russell Martin & Associates www.russellmartin.com

Dr. Jorge Ramírez Medina, Dr. Guillermo Granados Ruíz

EGADE Business School
 Tomado de Russell Martin & Associates www.russellmartin.com

Dr. Jorge Ramírez Medina, Dr. Guillermo Granados Ruíz

EGADE Business School
 La pregunta detonante
“Our experience is that donations are not
steadily increasing or steadily decreasing. It
„feels‟ more like a roller coaster. Never gets to
good or too bad. Something bounces us back
up or down. There had to be more than a
Nirvana/Hell reinforcing loop. Something else
is going on.”

“Why can‟t we increase donations?”

Dr. Jorge Ramírez Medina, Dr. Guillermo Granados Ruíz

EGADE Business School
 En la gráfica

“Why can’t we increase

donations?”

S Fund
raisers
S

Portion of
Donations
Links: “As Donations increase,
Revenue Spent
on Fund what happens to Revenue?
Raising

(decrease/increase = same/opposite)
S Revenue S

Variables = measurable nouns

(not quantifiable)
Tomado de Russell Martin & Associates www.russellmartin.com

Dr. Jorge Ramírez Medina, Dr. Guillermo Granados Ruíz

EGADE Business School
 Tomado de Russell Martin & Associates www.russellmartin.com

Dr. Jorge Ramírez Medina, Dr. Guillermo Granados Ruíz

EGADE Business School
 “Why can’t we increase
donations?”

Fund
S Raisers S Fund Raising
S Productivity Perceived
S Staff /
Follow- S
upTime Support
Portion of Sales Loop Donations
Revenue Market Loop
Spent on S Production Loop
Fund Raising S
S O O
Request for
Revenue Attention
S Follow- Additional
to Donors upTime S
Staff /
Support

Reinforcing Loop Balancing Loop Balancing Loop

Fund raising goes UP UP Backlog of follow-up work Additional support help
UP influences reputation and arrives too little, too late
(or DOWN DOWN deadens fund raising
DOWN)

Tomado de Russell Martin & Associates www.russellmartin.com

Dr. Jorge Ramírez Medina, Dr. Guillermo Granados Ruíz

EGADE Business School
 La pregunta detonante

Why can‟t we o WHY is _______happening?

steadily increase
fund raising? o No WHAT or HOW
o Avoid: Should, blame
“Why should we sell more?”

? “Why doesn‟t the Help Desk

help?”
o Seek: Observable fact
“Why does fund raising
fluctuate?
Tomado de Russell Martin & Associates www.russellmartin.com

Dr. Jorge Ramírez Medina, Dr. Guillermo Granados Ruíz

EGADE Business School
 Ejercicio

Tomado de Russell Martin & Associates www.russellmartin.com

Dr. Jorge Ramírez Medina, Dr. Guillermo Granados Ruíz

EGADE Business School
 Ejercicio

Same Opposite

Opposite
Opposite

Same
Same
Tomado de Russell Martin & Associates www.russellmartin.com

Dr. Jorge Ramírez Medina, Dr. Guillermo Granados Ruíz

EGADE Business School
 ¿En tu organización?

Same Opposite

Opposite
Opposite

Same
Same
Tomado de Russell Martin & Associates www.russellmartin.com

Dr. Jorge Ramírez Medina, Dr. Guillermo Granados Ruíz

EGADE Business School
 Vídeo

Dr. Jorge Ramírez Medina, Dr. Guillermo Granados Ruíz

EGADE Business School
 Discusión en grupo

Dr. Jorge Ramírez Medina, Dr. Guillermo Granados Ruíz

EGADE Business School
 Asignación para
la siguiente sesión

Dr Jorge Ramírez Medina , Dr. Guillermo Granados

EGADE Business School
Fin Sesión Uno