A STUDY OF The IMPACT OF CULTURAL AND INTER

CULTURAL DIVERSITY OF SEHA COMPANY

By

College of Business Administration

Winter Semester ()

Table of Contents
ACKNOWLEDGEMENTS....................................................................................................................3

Example …...............................................................................................................................................3

DECLARATION......................................................................................................................................3

CHAPTERS..............................................................................................................................................5

CHAPTER ONE: INTRODUCTION...............................................................................................5

1.1 Back ground of the study........................................................................................................5

1.2 Statement of the Problem.......................................................................................................5

1.3 Aims and Objectives of the study...........................................................................................5

1.4 Scope of the Project.................................................................................................................5

1.5 Focus of the Study...................................................................................................................5

1.6 Significance of the study.........................................................................................................5

1.7. Hypothesis................................................................................................................................5

1.8. Research Questions.................................................................................................................5

1.9. Research limitations................................................................................................................5

1.10 Outline of Project Report......................................................................................................5

CHAPTER TWO: LITERATURE REVIEW..................................................................................6

CHAPTER THREE: RESEARCH DESIGN AND METHODOLOGY........................................7

CHAPTER FOUR: ANALYSIS AND INTERPRETATION OF DATA........................................8

CHAPTER FIVE: CONCLUSIONS, OBSERVATIONS AND RECOMMENDATIONS...........9

5.1 Conclusions...............................................................................................................................9

5.2 Observations.............................................................................................................................9

5.3 Recommendations....................................................................................................................9

BIBLIOGRAPHY..................................................................................................................................10

APPENDICES........................................................................................................................................11

2
 ACKNOWLEDGEMENTS

3
 DECLARATION

We declare the research paper herby submitted to Abu Dhabi University for

the degree, Orgnizational Behavior course, is own work and has not been previously

submitted by anyone of the group members as requirement for any degree in this

university or in any other university. All the materials containend in this work have

been properly acknowledged.

4
 CHAPTERS

CHAPTER ONE: INTRODUCTION

1.1 Back ground of the study

1.2 Statement of the Problem

1.3 Aims and Objectives of the study

1.4 Scope of the Project

1.5 Focus of the Study

1.6 Significance of the study

1.7. Hypothesis

1.8. Research Questions

1.9. Research limitations

1.10 Outline of Project Report

5
 CHAPTER TWO: LITERATURE REVIEW

6
 CHAPTER THREE: RESEARCH DESIGN AND

METHODOLOGY

7
 CHAPTER FOUR: ANALYSIS AND INTERPRETATION

OF DATA

8
 CHAPTER FIVE: CONCLUSIONS, OBSERVATIONS

AND RECOMMENDATIONS

5.1 Conclusions

5.2 Observations

5.3 Recommendations

9
 BIBLIOGRAPHY

10
 APPENDICES

Project Proposal Template

Topic
Investigate the impact of cultural and intercultural diversity on SEHA performance; A mixed method
approach.
Research Objective
To assess the impact of cultural and intercultural diversity towards SEHA performance.
Additionally, new strategies to improve the performance of SEHA could be identified.
Research Significance
Diversity in organization is the differences among employee in various aspects like family status,
appearance, race, religion, language, ethnicity, age, sex and many more. All these aspects highly
affect the employee performance and directly influence the organizational performance. In this
manner, it is important to examine the actual impact of intercultural diversity on performance of
organization.
Research Questions
1. What are the effects of demographics toward cultural diversity in SEHA?
2. What are the advantage and disadvantage of having multi-cultural employees within the
company?
3. How managers and employees overcome diversity in the organization.
Variables of Interest
Variable Type Variable Name
Independent variable Cultural diversity
Dependent variable Company performance
Research Design
What is the target population? SEHA employees
What is the sample size? 43 employee
What is the sampling technique? Stratified sampling
Where will data be collected from/which
SEHA company
company?
Type of Study
SEHA managers and employee will be surveyed
Descriptive Study
and observation will be analyzed and discussed.
Face to face interviews will be conducted with
Qualitative Study
number of managers and employees.

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 Questionnaire

Impact of Cultural and Inter Cultural Diversity on the Performance

of SEHA Company.

This study is conducted by a group of students, the objective is to Investigate

the impact of cultural and intercultural diversity on SEHA performance. A set of

questionnaire created to help in interviewing and surveying SEHA employees to have

a solid database that will help us to analyze and give us the understanding of cultural

diversity effects within the company. The study outcomes will be used only for our

report and it will not be sheared or published.

Section 1: Demographic Information

Gender Male Female

Nationality Emirati Expatriate Please Specify

Material Status Single Married

Experience 1 to 5 years 5 to 15 years 15 and above

Education High School Bachelors Master Doctorate

Age 18 to 24 years 25 to 34 years 35 to 44 years 45 and above

Job Position Manager Non Manager

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Section 2: Indicate the extent to which you agree or disagree with the

following statements.

Strongly
Strongl
Cultural and Intercultural Diversity Disagre
y Agree
e
Cultural diversity is an important factor for any health organization to
1 1 2 3 4 5
operate effectively.
Cultural diversity is not a problem in SEHA where many employees
2 1 2 3 4 5
are coming from different nationalities.
Female doctor should be treating a male patient because of cultural
3 1 2 3 4 5
diversity in organization.
Any expatriate can easily communicate with any doctor of different
4 1 2 3 4 5
nationality.

Strongly
Strongl
Company Performance Disagre
y Agree
e
With cultural diversity, SEHA is among top health care sectors in

1 UAE. 1 2 3 4 5

Dose translator in SEHA able to give clear communication between

3 1 2 3 4 5
physician and patient from deferent nationality.
Hospital Management System implemented by SEHA understood by
4 1 2 3 4 5
all employees .
There is zero percent possibility of personal conflict due to good
5 1 2 3 4 5
interpersonal skill set managers and all staff.

Section 3: Interview Protocol

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Question 1

What are the benefits of working in group having mixed culture? If yes, Why?

___________________________________________________________________________________

___________________________________________________________________________________

___________________________________________________________________________________

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Question 2

According to you, what is the impact of manger role in managing diverse culture in

SEHA? (For Managers)

___________________________________________________________________________________

___________________________________________________________________________________

___________________________________________________________________________________

___________________________________________________________________________________

Question 3

Is cultural stereotype affecting the functionality within employees? If yes. How? (For

Managers)

___________________________________________________________________________________

___________________________________________________________________________________

___________________________________________________________________________________

___________________________________________________________________________________

Question 4

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Share any experience when you feel cultural diversity as a challenge for you within

your organization?

___________________________________________________________________________________

___________________________________________________________________________________

___________________________________________________________________________________

___________________________________________________________________________________

Question 5

Do you like to work in same or different culture? If yes, Why?

___________________________________________________________________________________

___________________________________________________________________________________

___________________________________________________________________________________

___________________________________________________________________________________

Question 6

Is SEHA emphasizing on positive cultural values?

___________________________________________________________________________________

___________________________________________________________________________________

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___________________________________________________________________________________

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Question 7

What changes you want to implement within your organization to manage cultural

diversity?

___________________________________________________________________________________

___________________________________________________________________________________

___________________________________________________________________________________

___________________________________________________________________________________

Thank You!

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