01

E N GAG I N G ATH LETE S & B RAN D S

G LO BALLY
PARTN E R S H I PS 08
PROCESS TO BRANDING 03

& C O M M E R C I A L I S I NG?
PROCESS 03
INTRODUCTION 03

- Your influence
- Your brand
- Your voice

- 1% vs 99%....

- Make us care!
- Make us talk!
- Make us remember!

www.b-engaged.co.uk
MAKE SPORT WORK FOR YOU 05

Athletes are influencers.

How influential is down to them and the team

around them

It's not a switch you can just flick on.

Brands are not built in a day. Nor are Brand managers

There's no simpler way to measure popularity today than

through social media

Don't just work for sport. Make sport work for you
STORYTELLING 05

- Great brands have great stories

- Package the stories well
- Product is not enough
- Stand for more than conforming to stereotypes

- Be consistent in telling your story

- People more likely to remember

- Choose 1 position and own it

- Consistency + Frequency = Brand Recall
CREATE CONVERSATION 05

- Build a visual identity

- Your looks. Are they distinctive.
- How can you continue to instigate
conversation around your visual identity.

James Harden Beard

Adidas
2K Advert
ATH LETE 04
ATH LETE 04

- Talent

- Personality / Attitude

- Brand values

- Brand Characteristics / Style

- Story?

- Future

- Commercial?
MEDIA P LAT F O R M S 08
MEDIA P LAT F O R M S 05

- Develop verified channels

- Branded channels

- Educate & protect

- Amplify brand messaging

?
CONTENT 06
CONTENT 06
PROCESS 03
DRIVE COMMERCIAL 07

- Partnerships two ways.

- Not all about the money.
- How can you leverage and gain exposure

- Identify industries which provide authenticity

for athlete
- Choose the spon and industry that best alligns
with you within target industry
- Find partner who is willing to invest in building
your brand.
- Grow with you. Help you reach new markets

Participate!

DON’T SELL OUT!!

RECAP 07

- Be the 1%
- Make us care
- Long-term
- Consistency + Frequency = Brand Recall
- Create conversation
- Partnerships are two way
- Don’t sell out!
 PROVIDING
OUR
CLIENTS
ANY
WITH
QUESTIONS?
INVALUABLE
BRAND
ADVICE

YOUR BRAND WILL DETERMINE

YOUR PERCEPTION
CONTROL IT