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© IJCIRAS

May 2018 | Vol. 1 Issue. 1

ZOMATO REVIEW ANALYSIS USING TEXT MINING


Komal Kothari1, Aagam Shah2s
1Department of Computer Engineering, Silver Oak College of Engineering and Technology, Ahmedabad, India
2 Department of Computer Engineering, Silver Oak College of Engineering and Technology, Ahmedabad, India

Abstract fraudsters to compose counterfeit surveys to defame


the restaurant administrations, to provide misguiding
In today’s digital world, food app like Zomato is reviews, to generate irrelevant content regardless of
widely used because it provides a platform for the product or service, to advertise unrelated content,
people to share their opinion about the restaurants etc. These phony surveys anticipate clients and
and cafes they have visited. This research paper associations achieving genuine decisions about the
includes analysis of client ratings and reviews in product, services, and amenities of the restaurants or
Zomato utilizing content mining. Utilizing content cafes. In this case, Review Analysis has become vital to
mining, break down the content audits/reviews generate authenticated and unbiased reviews which
from the client with a specific end goal to create help in avoiding fraudulent activities used to promote
productive result and legit surveys. Gathering business by publishing fake reviews.
surveys dataset and handling it to check the Hereby in this paper we focus on mining customer
reliability of the rating given and audit composed reviews, authenticate them, classify them into positive
by client. Ascertaining reliability of the eatery and negative reviews, and find worthiness of the
subsequent to dissecting the surveys as indicated by product.
the administration gave and cost estimation. All The rest of this paper is planned as follows: Section
through this procedure look at the client audit 2 describes the proposed method of the project.
premise on their content setting and it Section 3 describes the project flow. It features the
demonstrates that how they feel about their visit to datasets, different methods, and classifiers those that
that place. may be utilized as a part of our work. Section 4
displays the algorithms, classifiers and results obtained
Keyword: Zomato customer review, Text Mining, using different feature sets and future directions.
Truthfulness of reviews Section 5 presents conclusion Section 6 presents
acknowledgements and references.
1.Introduction
2.Proposed Approach
In today’s digitized modern world, popularity of food
apps is increasing due to its functionality to view, book Text analysis is one of the growing technology which is
and order for food by a few clicks on the phone for help to collect and analyses the information on any
their favorite restaurant or cafes, by surveying the user field where majority of data in the form of text. Text
ratings and reviews of the previously visited customers. mining states to the way toward growing brilliant data
Food app like Zomato provides a secular part where
from text. It contains the way toward organizing the
user can rate their experience of the visited restaurant
input text, inferring pattern inside the structured data,
or café. Zomato also provides columns for writing
classified user reviews. Such sort of substance provided lastly evaluation and interpretation of the final
by web is named as client produced content. Client outcomes. Text Mining includes following types: 1.
created content contains a great deal of significant and Sentiment analysis 2. Topic modeling 3. Term
essential data about the food items and restaurant frequency.
administrations. Since there is no control on the nature
of this substance on the web and thus, these elevate

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May 2018 | Vol. 1 Issue. 1

Text mining approaches are related to traditional data the Zomato app by using web scrapping software. Data
mining, and knowledge discovery methods, with some obtained from the web is then stored in CSV file. In
specificity, as described below: ecommerce platform, CSVs file extension is widely
utilized for importing and exporting consumer details,
2.1 Knowledge Discovery from Data product information, and ordering data to and from
your administration source.
The term Knowledge Discovery in Data, or KDD for
short, alludes to the wide technique for revelation
3.3 Preprocessing Data
learning in information, and complements the "high-
level" use of exact data mining strategies. Data is then obtained from the csv file through data
mining software. We need to analyze data to make
more conversant results. So many tools which is help
you to analyze or examine the data visually as well as
statistically, but it is only work if the data is now
flawless(clean) and consistent. The raw data should be
made efficient for a perfect analysis module. Hence,
raw data goes through a cleaning process. This
cleaning procedure is applied to generate the target
data which has no impurities. We will be using Data
Wrangler tool to clean our raw data, fill missing values,
Figure
1: KDD Process remove unused attributes, etc.
Furthermore, these cleaned data are then
In this research paper, we follow KDD process for Data transformed onto the required format of data to be
mining. (1) Cleaning and Extraction of client reviews (2) analyzed in the data mining tool. At this stage we
Transformation & Selection of data gathered (3) obtain, pure form of user audits/reviews which have no
Analysis is done by applying data mining techniques missing values or attributes and are in the required
(4) Output from data analysis is represented in forms of format of data file to be analyzed.
pattern for easy understanding of knowledge gain.
3.3 Data Analysis
3.Project Flow
The data obtained is then analyzed using different data
The main purpose of project is to get validated client mining algorithms. There are various software tools
audits/reviews. By executing the procedures of content which can analyze the processed data. We will use R
mining to break down the content audits/reviews from programming and Python language to examine the
the clients, we can create productive result and provided input dataset files and work according to the
legitimate surveys. predefined algorithms to mine the data and to
generate the required output. Algorithms are designed
3.1 Dataset design to obtain the correct evaluation of data on real time
collection of user audits/reviews and provide the exact
Database design is the way toward delivering a
analysis in evaluated pattern for better understanding
complete data model of a database. This legitimate
of user. For searching patterns of concentration in
data demonstrate contains all the required
particular system or set of representation, classification
sensible(logical) and physical plan decisions and
rules, decision tree, regression, clustering, so forth
physical stockpiling parameters expected to produce a
methods are used.
design in a Data Definition Language, which would
then be able to be utilized to make a database. A
4.Algorithms and Classifiers
completely attributed logical structure contains detail
attributes for every element. Algorithms and classifiers used in this research paper
In this research paper, we collect user audit from are described below. A classifier is a supervised

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May 2018 | Vol. 1 Issue. 1

learning (machine learning method) where the learned


attribute is definite ("nominal"). It is utilized after
the learning procedure in order to classify new records
(data) by giving them the best target attributes
(prediction). Classification Trees are characterized as
where the target variable is definite and the “class”
category which would be define from the tree it’s a
target variable would likely to fall into. Regression
Figure
Trees are defined as which the target variable is
4: Decision Tree
constant and tree is utilized to predict its value.

Figure
2: Classification Figure 3: Regression

In this research paper, we have used Decision trees to


classify the attributes into required output.
The principle element of making a decision tree set of Figure
5: Decision Tree with respect to attributes
rules are:
1. rules for sharing data on a node entirely based on
We have generated decision tree which represents the
the value of a variable;
number of users who have rated according to given
2. Stop the rules (rules) to decide when a branch is
criteria of 1-5 credit rating. Decision tree shown above
scheduled and can no longer be shared; is
accurately classifies the users with respect to the
3. Finally, The prediction for the target variable in
attributes relevant to the required parameters. Hereby,
every terminal node.
we have classified the user ratings into parameters
Pseudo code for Decision tree: such as Food, Ambience, and Service displaying result
Step 1: Install Library package “party” and its sub of user which have rated accordingly. This decision tree
packages is helpful in understanding the nature of data and is
Step 2: Import Dataset CSV file on R Studio used to systematically analyze the data.
Step 3: Using ‘str’ function, call the dataset on board
Step 4: Data frame of the imported dataset is In this research project, this decision tree will help
implemented on R building the analytical algorithm required to find the
Step 5: Create a variable where evaluation is stored worthiness of the place which is rated and reviewed by
Step 6: Attributes that are needed to evaluate are the user who has previously visited, for the Zomato
concatenated in Evaluation column app. We are working on developing algorithm which
Step 7: Print the variable that stores the final can help in classifying the reviews on basis of positive
evaluation and negative reviews with the help of predefined
Step 8: Plot that variable and generate Decision tree dictionary of words. The output obtained by analyzing
Decision Tree : the worthiness can be showed in a pictorial
representation behind the Review column in the app
which may easily help the user in taking the correct
judgement without even investing his time after
reading individual reviews.

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May 2018 | Vol. 1 Issue. 1

5.Conclusion https://www.datasciencecentral.com/profiles/blogs/intr
oduction-to-classification-regression-trees-cart
A look into venture in information mining [2] Data Mining - (Classifier|Classification Function)
which includes the investigation of the subject, [Gerardnico]. (2017). Gerardnico.com. Retrieved 26
information mining methods, information mining November 2017, from
forms, information mining calculations and its usage https://gerardnico.com/wiki/data_mining/classification
bitterly to make it more intelligent to the clients.
Presenting the crude information subsequent to
preparing and executing the information mining
procedures in intuitive way to the clients for better
understanding. Implementing the systems of content
mining to examine the content audits from the client
with a specific end goal to produce productive result
and legitimate surveys. Collecting client surveys
database and handling it to check the honesty of the
rating given and audit composed. Calculating value of
the eatery in the wake of breaking down the audits as
indicated by the administration and cost estimation!

References

Article/ Research Paper

[1] C. Chandankhede, P. Devle, A. Waskar, N.


Chopdekar, and S. Patil, “ISAR: Implicit sentiment
analysis of user reviews,” 2016 International Conference
on Computing, Analytics and Security Trends (CAST),
2016.

[2] Palash Dubey, Sanika Kadam, Shruti ambhorkar


Atharva Madgulkar, “Review Generation System Using
Pattern Matching For Restaurant” International
Academy of Engineering and Medical Research, 2016

[3] Narayan, Rohit, Jitendra Kumar Rout, and Sanjay


Kumar Jena. "Review Spam Detection Using Opinion
Mining." Progress in Intelligent Computing Techniques:
Theory, Practice, and Applications. Springer, Singapore,
2018. 273-279.

Books

[1]Jaiwan Han, Micheline Kamber, Jian Pie,


“Classification: Advanced Methods,” in Data Mining
Concepts and Techniques, 3rd edition. The United States

Online Sources

[1] Introduction to Classification & Regression Trees


(CART). (2017). Datasciencecentral.com. Retrieved 26
November 2017, from

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