HABITS AND LIFESTYLES SURVEY

S.No: Date:

GENERAL INFORMATION

1. Type of household:  Single  Joint

2. No. of people in household: Adults __________ Kids ___________

3. No. of rooms in household: ________________

4. No. of educated/being educated members in household

Already educated:
Adults __________ Kids ___________

Being educated:
Adults __________ Kids ___________

5. No. of wage earners in household: ___________

6. Job & education of chief earner

Job: ____________________ Education: ____________________

7. Who cooks in the household?

Single family: ____________ Joint family: ____________

8. Same or separate cooking/food for lunch & dinner?

 Same  Separate

9. Where do they eat?

______________________________________

10. Source(s) of entertainment? Leisure time activities?

____________________________________________________________________________

11. Presence of cable:  Yes  No

12. Channels watched most often on TV?

____________________________________________________________________________
13. No. of hours in a day spent watching TV? Time when TV is usually watched?

Hours: _____________ Time: ______________

14. Exposure to other media-newspapers

 Yes  No

15. Which newspapers are read in the household? Who reads newspapers in the house?

Newspapers: __________________________________

People: __________________________________

16. Presence of consumer durable goods:

 TV _______________  VCR _______________

 Dish Antenna _______________  Stereo _______________

 Refrigerator _______________  Washing Machine _______________

 Cooking Range _______________

 Computer _______________

 Others _______________________________________________________

16. Kinds of brands using (FMCG)

____________________________________________________________________
 FABRIC CARE

1. Current Brand of soap: _______________ Usership period: ________________

Current Brand of detergent: ____________________ Usership period: ___________________

2. Previous Brand: ________________________________

Reason(s) for switching: __________________________________

3. Clothes washed by:  Hand  Machine  Both

4. Which clothes are washed by:

Soap: ________________________________________________________________

Detergent: _______________________________________________________________

5. Frequency of laundry per week: ____________________________________

6. How often are clothes are washed by:

Hand: __________________________________________________

Machine: __________________________________________________

7. Which clothes washed by:

Hand: __________________________________________________

Machine: __________________________________________________

8. How is detergent measured: __________________________________

9. How many clothes are washed per washload: _________________________

10. Are coloured and white clothes washed:  Together  Separately

11. Are adults and children’s clothes washed:  Together  Separately

12. Do they soak before washing:  Yes  No

13. How do they clean collars and cuffs?

________________________________________________________________________

14. Are clothes removed half way through a wash cycle to scrub:  Yes  No

15. Are clothes washed in:  Warm water  Cold water

16. (If joint family): Are clothes washed:  Together  Separately

17. Where do they purchase detergent/soap from?

18. (For joint family ask): Is soap bought individually for each family or one for the whole household?

 Separate  One

19. How often do they purchase detergent/soap in a month: ______________________

20. How much do they buy at one time: _______________________________

21. Detergent ads recalled: ________________________, ________________________,

_______________________, _______________________.

22. Which one is the most appealing: ______________________

Why: ____________________________

23. How are clothes washed in house: (Observe if possible or record verbatim if possible):

_____________________________________________________________________

_____________________________________________________________________

24. See where detergent/soap is kept and how

26. Post wash products used for laundry

_____________________________________________________________________________

_____________________________________________________________________________

27. (If softener not mentioned): Aware of any product to soften clothes?

Yes No

28. (If yes): What is such a product called? Could you please name the product?

_____________________________________________________________________________

29. Current brand of Softener ___________________________

30. Usage period ________________ Size: __________________________

31. Frequency of Softener usage _________________________

32. Used in machine or in a bucket

Machine Bucket

33. No. of clothes Softener was used for ________________ Quantity used for these clothes _____

34. How was it measured:

 _______________________________________________________________________________

35. How did they use it?

_______________________________________________________________________________

_______________________________________________________________________________

_______________________________________________________________________________

36. Any difference felt in clothes after treating with Softlan? If so, what was it?

_______________________________________________________________________________

_______________________________________________________________________________

_______________________________________________________________________________

37. Type of clothes Softener was used for:

_______________________________________________________________________________

_______________________________________________________________________________

38. Apart from clothes she used Softener for, what other clothes does she think it is suitable for?

_______________________________________________________________________________

_______________________________________________________________________________

39. Size purchased: __________________ Frequency of purchase: ______________________

40. Do they remember seeing any Softener ads on TV?

Yes No

41. If Yes: Could you please describe the ad as you remember seeing it

______________________________________________________________________________

________________________________________________________________________________
PERSONAL CARE

1. Current Brand of soap: _______________ Usership period: _______________

2. Previous Brand: ________________________________

Reason(s) for switching: __________________________________

3. One soap for all or separate:  One  Separate

4. Same for hand wash or separate:  One  Separate

5. What do they look for in soap?

___________________________________________________________________________

___________________________________________________________________________

6. What concerns/problems do they have about their face/skin?

_________________________________________________________________________

_________________________________________________________________________

7. What measures do they use to prevent/control these concerns/problems?

_________________________________________________________________________

8. Do they wash their hair with:  Soap  Shampoo

9. How often do members of their household bathe (prompt with different time frames)

___________________________________________________________________________

10. How often do they change their clothes: ________________________________________

11. Do they think that having a separate soap for face washing and bathing is essential?

 Yes  No

12. Apart from soap what else do they use for personal care?

___________________________________________________________________________

___________________________________________________________________________

13. Where do they purchase soap from?

_________________________________________
14. (For joint family ask): Is soap bought individually for each family or one for the whole household?

 Separate  One

15. How often do they purchase soap in a month: ______________________

16. How much do they buy at one time: _______________________________

17. Soap ads recalled: ________________________, ________________________,

_______________________, _______________________.

18. Which one is the most appealing: ______________________

Why: ____________________________

19. Observe face washing is possible or record verbatim:

_____________________________________________________________________

_____________________________________________________________________

20. Where is soap kept & how (Observe):

_____________________________________________________________________

_____________________________________________________________________
 ORAL CARE

1. Current Brand of tooth paste: _______________ Usership period: _______________

2. Previous Brand: ________________________________

Reason(s) for switching: __________________________________

3. How often do they brush in a day: ________________________________

4. (For duel users): How many times a day do they use:

Tooth Paste: _______________ Powder: _______________

5. Who uses: Tooth Paste: ___________ Powder: ___________

6. One tooth paste tube for entire family or separately?

 One  Separately

7. What do they look for in a:

Tooth Paste: __________________________________________________________

Powder: __________________________________________________________

8. Awareness of Oral Care problems:

________________________________________________________________________

________________________________________________________________________

9. Oral care problems ever faced:

________________________________________________________________________

________________________________________________________________________

10. Duration of these problems:

________________________________________________________________________
11. Solutions to these problems:

________________________________________________________________________

________________________________________________________________________

12. What do they prefer most in a toothpaste?

________________________________________________________________________

13. Does she purchase a brand with reference to someone’s Oral Care problems or just one for family
catering to everyone’s problems?

 Problem specific  One for family

14. Have they ever visited a dentist in their life:  Yes  No

15. (If yes): For what purpose?

________________________________________________________________________

________________________________________________________________________

16. Brushing in morning or night or both times is more important?

 Morning  Night  Both Times

17. How do they use:

Toothpaste: ________________________________________________________

Powder: ________________________________________________________

20. Current Brand of tooth brush: _______________ Usership period: _______________

21. Previous Brand: ________________________________

Reason(s) for switching: __________________________________

22. No. of brushes in household: _________________________________

23. Aware of different kinds of bristles:  Yes  No

24. Do they feel the need to change a toothbrush frequently:  Yes  No

25. How often do they change their toothbrush: ________________________

26. Where do they purchase toothpaste and toothbrushes from? _________________________

27. (For joint family ask): Is your toothpaste bought individually for each family or one for the whole
household?

 Separate  One

Is your toothbrush bought individually for each family or one for the whole household?

 Separate  One

28. How often do they purchase toothpaste in a month: ______________________

29. How much do they buy at one time: _______________________________

30. Toothpaste ads recalled: ________________________, ________________________,

_______________________, _______________________.

31. Which one is the most appealing: ______________________

Why: ____________________________

32. Observe tooth brushing if possible or record verbatim:

_____________________________________________________________________

_____________________________________________________________________

_____________________________________________________________________

33. Where are their toothpastes and toothbrushes kept & how (Observe):

_____________________________________________________________________

_____________________________________________________________________
 SURFACE CARE
1. Dishwashing products aware of:

___________________________________________________________________

2. Dishwashing products ever used?

___________________________________________________________________

3. Current Brand of dishwashing product: _______________ Usership period: _______________

Current Brand of dishwashing product: _______________ Usership period: _______________

Current Brand of dishwashing product: _______________ Usership period: _______________

4. Previous Brand: ________________________________

Reason(s) for switching: __________________________________

3. Reasons for not using:

Bars: ___________________________________________________________________

___________________________________________________________________

Powders: ___________________________________________________________________

___________________________________________________________________

Liquids: ___________________________________________________________________

___________________________________________________________________

Others: ___________________________________________________________________

4. Types of dishes with:

Bars: ___________________________________________________________________

Powders: ___________________________________________________________________

Liquids: ___________________________________________________________________

Others: ___________________________________________________________________

5. Washing applicators used:  Yes  No

6. (If yes): Which applicators are used:

________________________________________________________________________

7. Are dishes soaked before washing:  Yes  No

8. Are dishes soaped up and then rinsed together or soaped & rinsed alternatively?

 Together  Alternatively

8. What do they look for in a dishwashing product?

___________________________________________________________________________

___________________________________________________________________________

11. What do they think is a perfect grease cutting agent: __________________________

12. How do they remove food stains off plastic dishes?

______________________________________________________________________________

11. How do they remove smell from drinking glasses?

_____________________________________________________________________________

12. How do they clean narrow glasses/bottles?

_____________________________________________________________________________

13. How do they clean food stuck between the prongs in a fork?

___________________________________________________________________________

14. How do they clean milk/tea strainers?

___________________________________________________________________________

15. How do they clean box lids?

____________________________________________________________________________

16. How do they clean burnt dishes/pots/pans?

___________________________________________________________________________

17. Do they use warm/hot water for washing:  Yes  No

18. What is their source of warm/hot water: ___________________________________

19. For what type of dishes is warm/hot water used: _________________________________

16. Do they have china ware:  Yes  No

17. (If yes): How do they wash their china ware:

________________________________________________________________________

18. What kind of dishes do they have for everyday use: ____________________________

18. What does lime in a dishwashing product do for you?

___________________________________________________________________________

19. What do they use for:

Washroom walls: ____________________________________

Washroom floors: ____________________________________

Washroom basins: ____________________________________

Toilet bowls: ____________________________________

Tiled floors: ____________________________________

20. What do they use to clean kitchen floors?

__________________________________________________________________________

21. What else do they use scourers for?

___________________________________________________________________________

26. Where do they purchase dishwashing products from? ____________________________________

27. (For joint family ask): Is a dishwashing product bought individually for each family or one for the
whole household?

 Separate  One

28. How often do they purchase dishwashing products in a month: ______________________

29. How much do they buy at one time: _______________________________

30. Dishwashing product ads recalled: ________________________, ________________________,

_______________________, _______________________.

31. Which one is the most appealing: ______________________

Why: ____________________________
32. Observe dishwashing is possible or record verbatim:

_____________________________________________________________________

_____________________________________________________________________

_____________________________________________________________________

33. Where are dishwashing products kept & how (Observe):

_____________________________________________________________________

_____________________________________________________________________
TEA
What is your current brand of tea?

If more than one brand: Do you use both brands separately or mix them together?

Separate Mixed together

If using more than one brand and separately: Which tea is used on what occasion?

How long have you been using this tea since?

What were you using before this brand?

What were your main reasons for switching brands?

How many cups of tea do you consume in a day yourself?

How many people drink tea in your house?

Does everyone drink the same number of cups or different people drink more or less tea?

What time of the day is tea usually drunk?

Who makes tea in your house?

How do you make tea?

Is tea drunk all year round or during a certain period/season?

Which attributes do you look for in tea?

Do you use tea bags or have you ever used tea bags?

Yes No

If yes: On what occasions do you use tea bags?

To what extent does a consumer promotion affect your tea purchases?

Where do you usually purchase tea from?

Who decides on the brand of tea to be purchased for the household?

 How much tea is bought per month?

If you go your regular store and your brand of tea is not available. What would you do in such a
situation?

Name: ______________________________________________________

Address: ______________________________________________________

______________________________________________________

______________________________________________________

Telephone No: ______________________________________________________

Age:  18-24  25-29  30-34  35-39  40-44  45-50

Education of respondent: _______________________________________