October 20, 2010

To: Interested Parties

Fr: John Anzalone / Zac McCrary
Re: Summary of Statewide Polling Results Among General Election Voters in Louisiana

Louisiana’s U.S. Senate race continues to trend in Charlie Melancon’s favor. David Vitter’s lead
has shrunk to three points (45% Melancon / 48% Vitter) – down from seven points last week
(42% Melancon / 49% Vitter) and double digits last month (39% Melancon / 52% Vitter). If
Melancon is able to solidify African American voters to traditional Election Day levels, the
Vitter margin further erodes (47% Melancon / 48 % Vitter). Undecided voters give Melancon a
better job rating than they do Vitter – and are warming to Melancon as the election nears, while
cooling on Vitter. Vitter’s initial funding advantage allowed him to out-communicate Melancon
for much of the campaign - but now that both candidates are on the air in a real way, Melancon is
closing quickly. If Melancon is able to finish with a strong paid communications presence,
Louisiana is poised to elect a new senator.

Vitter’s lead continues to erode and is now within the margin of error.

• The trend lines are ominous for Vitter. He currently leads Melancon by only three points
(45% Melancon / 48% Vitter), despite a 7-point lead last week (42% Melancon / 49%
Vitter) and a 13-point lead in September (39% Melancon / 52% Vitter).

• Exit polling from 2008 shows Mary Landrieu won 96% of the African American vote
against former Democrat John Kennedy. Assuming Melancon solidifies 95% of the
African American vote this year, the vote would move to 47% Melancon / 48% Vitter.

The small, but critical, universe of undecided voters will determine the election – and they
appear more favorably inclined toward Melancon than Vitter.

• Traditionally, undecided voters break disproportionately for the challenger, often at levels
of 80% or more - especially when an incumbent is especially polarizing or controversial.

• Melancon receives a 9-point net positive job rating among undecideds (35% Positive /
26% Negative), while as many undecideds give Vitter a negative job rating as a positive
one (38% Positive / 38% Negative).

• Among undecided voters, a better than 2:1 margin indicate their impression of Melancon
has become more favorable in the last two weeks (26% More / 11% Less) - while an
almost 3:1 margin say their impressions of Vitter have grown less favorable (9% More /
26% Less).
Anzalone Liszt Research conducted N=600 live telephone interviews with likely 2010 general election voters in Louisiana. Interviews
were conducted between October 17-19, 2010. Respondents were selected at random, with interviews apportioned geographically
based on past voter turnout. Expected margin of sampling error is ±4.0% with a 95% confidence level.