Mindanao

State University – Iligan Institute of Technology

College of Business Administration & Accountancy
Department of Marketing

CASE & FILM ANALYSIS

Guidelines & Format

Instructions

This course is designed to inform and stimulate thinking on issues of ethics and social responsibility
encountered in business. By working on cases, it intends to prepare students to recognize and
manage ethical and social responsibility as they arise, and to help them formulate their own
standards of integrity and professionalism.

Format

Each group are expected to work on the 4 films set for this course and should be able to submit all
written output with the following formatting;

Paper Size: Letter (8.5” x 11”)
Font Style: Cambria
Font Size: 11
Spacing: 1.5 (within paragraph) 8 pt (every after paragraphs)
Margin: Standard (1 inch on all sides)
Cover Page: Please follow the sample format on the next page

Paper and Presentation Outline

I. Perspective Held by the Group

(Specify the perspective held by the group in analyzing the case (e.g. Person mentioned in the case,
the CEO, Group of Customers, or Caused-Oriented Groups). A short rationale for the selecting the
perspective can be added here as well. Limit to 1-2 paragraphs.)

II. Statement of the Problem

a. Main Problem (Specific dilemma the character / organization is facing)
b. Sub-Problems (If the case has any)

III. Objectives

(These should address and answer the main and sub-problems. Conclusions and
Recommendations should also relate to this part. Give at least two (2) objectives.)

IV. Analysis of Relevant Case Facts

(State the case facts here and use applicable strategic management tools (e.g., SWOT Analysis,
PEST, Porter’s Five Forces) as well as relevant Management and CSR theories / concepts for
your analysis. No mentioning of case facts outside the case. This should be minimum of two (2)
pages with tables and graphs properly titled and labeled and citations following the APA
format. )


 Mindanao State University – Iligan Institute of Technology
College of Business Administration & Accountancy
Department of Marketing

V. Statement of Strategies and Alternative Course of Actions

(Present and discuss two (2) alternative course of action that the organization/main
character in the case should take. This can be in bulleted format.)

VI. Decision Analysis

(Present the advantages and disadvantages of each course of action. Relate your analysis here
to your case facts and concepts mentioned in part IV. This should be a minimum of 1 page.)

VII. Conclusion

(Summarize the course of action you selected without repeating everything in the analysis.
Justify briefly your choice of action. Discuss how the selected action will achieve the objective,
hence, addressing the problem. 2 to 3 paragraphs at most.)

VIII. Recommendations

(This refers to the group’s specific action plan(s) in support of your selected course of action as
discussed in your conclusion. You may include activities that will support the actions. 2 to 3
paragraphs at most.)


Rubrics

This is how you will be graded during presentations;

Scale
Attribute Weight Perfect Score
1 2 3 4 5
Content x5 25
Confidence x3 15
Oral Communication Skills x2 10
Total 50

Score equivalent:

1 2 3 4 5
Attribute Excellent /
Still At Goal At Standard
Outstanding
Answers are Knowledgeable Answer
inadequate and about subject demonstrates
Content show lack of matter; offers comprehensive
preparedness satisfactory knowledge of
analysis subject;
Unable to Informed when Answers with
accurately speaking about high degree of
discuss the material conviction,
Confidence information while confidence
related to topic referencing
notes
 Mindanao State University – Iligan Institute of Technology
College of Business Administration & Accountancy
Department of Marketing

Demonstrates Relevant Poised and

a noticeable comments are articulate and
lack of interest based only on provides
Oral on occasion assigned convincing
Communication material arguments;
Skills Comments
advance level
and depth of
dialogue

This is how you will be graded for your written analysis;

Scale
Attribute Weight Perfect Score
1 2 3 4 5
Analysis x10 50
Quality of Research x5 25
Structure of Grammar x3 15
Originality x2 10
Total 100

Score equivalent:

1 2 3 4 5
Attribute Excellent /
Still At Goal At Standard
Outstanding
Study shows Study gives Study provides
limited interesting and outstanding
understanding relevant insights; great
of requirement; insights; good balance
haphazard balance between
Analysis
inputs and between commentary
insights; little to commentary and outside
no use of and outside sources
theoretical sources;
inputs
Little to no Satisfactory Careful choice
research; bare survey of and
output; with relevant comprehensive
superficial or sources; sound survey of data
Quality of Research
cursory and acceptable sources;
background research materials are
study logically
researched

Writing is Writing is Writing

unfocused, accomplished demonstrate a
rambling or in terms of sophisticated
Structure of contains clarity and clarity,
Grammar serious errors, conciseness; conciseness
lacks details contains only a and
and relevant few errors; correctness;
data and includes includes
 Mindanao State University – Iligan Institute of Technology
College of Business Administration & Accountancy
Department of Marketing

information; sufficient thorough

poorly details and details and
organized relevant data relevant data
and and
information; information;
well organized extremely well
organized

Research is Research is Research is

almost all or mostly original wholly original
wholly copied with minimal with sources
from outside areas copied quoted
Originality sources; and sources properly
moreover, not quoted
sources are not adequately
quoted
properly



Title Page Format

Mindanao State University – Iligan Institute of Technology
School of Graduate Studies
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[Title of the Case]
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A Case Analysis
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[Name]
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Social Responsibility & Good Governance
MGT 19
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Mr. Anton Cabatingan Jr., MM
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[Submission Date]