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Abstract: Engineering consulting (EC) firms in the construction industry are knowledge-intensive and experience-based organizations.
As the knowledge accumulated from previous experiences is the essential asset for wining and managing future projects, many EC firms
have developed diversified knowledge management systems (KMSs) to accumulate and retain this essential knowledge. However, evaluation
methods and results regarding the benefit analysis of KMSs are rarely found in literature. To evaluate the performances of KMSs, most
previous studies have adopted qualitative approaches. This paper, on the other hand, presents a ratio-based approach for evaluating the
benefits of KMSs. The proposed approach is tested using one of the KMSs from a study EC firm: the proposal preparation assistant
(PPA) system. Based on a test of two real cases, this study found that a 48.7% time reduction in data collection and 25.3% staff-hour savings
can be achieved when using the PPA system to prepare service proposal drafts. The results revealed in this study not only prove
the usability of the proposed ratio-based benefit analysis approach, but also provide convincing and inspiring information for knowledge
management practitioners as they plan their future works. DOI: 10.1061/(ASCE)ME.1943-5479.0000221. © 2014 American Society of Civil
Engineers.
Author keywords: Knowledge management system; Benefit analysis; Service proposal preparation; Engineering consulting firm.
Introduction Globally, over the past decade, many EC firms have developed
their own knowledge management systems (KMSs), thereby
Knowledge is a justified personal belief that increases an individ- enhancing their firms’ KM initiatives (Mezher et al. 2005, 2009;
ual’s capacity to take effective action (Nonaka 1994), while knowl- Anumba and Pulsifer 2010; Yu et al. 2010). Considerable organi-
edge management (KM) is the process of creating value from zational effort has been put into KM initiatives in recent years, and
an organization’s intangible assets (Davenport and Prusak 1998). information and communication technologies (ICTs) have been
In the innovative KM era, knowledge is an organizational asset central to many of these initiatives (Walsham 2001). Therefore, as
that promotes a sustainable competitive advantage in hypercompe- the requirements and investments of ICT increase, so too do the
titive environments. Accordingly, KM is rapidly becoming a key ICT-related costs. It is easier to quantify the costs of ICT invest-
organizational capability for creating a competitive advantage in ments than to quantify the benefits, as the costs are measurable
the construction industry (Kale and Karaman 2011). Engineering (Love and Irani 2001). Similar to the performance evaluations of
consulting (EC) firms in the construction industry are knowledge- the ICT-related investments and systems, to quantify the actual
intensive and experience-based organizations. As such, they rely costs of developing a KMS is easy, but it is difficult to measure the
heavily on the knowledge and experiences accumulated from real benefits of the KMS.
previous projects as they perform their work. In other words, EC Initially, developing a KMS is usually regarded as a strategic
firms require varied tools to retain their organizational assets for weapon in industry competition. Consequently, the popular benefi-
potential reuse. cial claims for implementing KMSs include the ability of organi-
zations to be flexible and to respond more quickly to changing
market conditions, the ability to be more innovative, and the ability
1
Professor, Graduate Institute of Construction Engineering and to improve decision making and productivity (Alavi and Leidner
Management, National Central Univ., Jhongli City, Taoyuan 32001, Taiwan 1999). However, the aforementioned identified benefits are not
(corresponding author). E-mail: jyhbin@ncu.edu.tw convincing to all stakeholders in an EC firm because the develop-
2
Professor, Dept. of Construction Management, Chung Hua Univ.,
ment of KMSs requires considerable costs as well as tremendous
Hsinchu 30012, Taiwan.
3
Professor, Dept. of Computer Science and Information Engineering, human-resource efforts, which are the core competence of the
Chung Hua Univ., Hsinchu 30012, Taiwan. firm. Moreover, most KMSs play key roles in business operations.
4
Engineer, Dept. of Tunnels and Geotechnical Engineering, China While the methodology for precisely measuring the quantitative
Engineering Consultants Inc., Taipei 11491, Taiwan. and qualitative benefits becomes an essential challenge, it is that is
5
Engineer, Dept. of Business and Research, China Engineering usually considered confidential and is rarely found in literature. In
Consultants Inc., Taipei 11491, Taiwan. this study, a quantitative measure is defined to evaluate the benefits
6
Dept. of Computer Science, National Chiao Tung Univ., Hsinchu of KMSs. This paper examines the proposed approach using a case
30010, Taiwan.
study that evaluates the benefits of an existing KMS, namely, the
Note. This manuscript was submitted on September 29, 2011; approved
on May 29, 2013; published online on June 1, 2013. Discussion period proposal preparation assistant (PPA) system, which is used by en-
open until July 28, 2014; separate discussions must be submitted for indi- gineers to prepare service proposals in a leading EC firm in Taiwan.
vidual papers. This paper is part of the Journal of Management in Engi- The rest of this paper is organized as follows. The next sec-
neering, © ASCE, ISSN 0742-597X/05014005(8)/$25.00. tion reviews the literature on KMSs in the construction industry,
process model for effectual construction knowledge evaluation us- and then stores the outcomes in a database. Currently, this module
ing the expert index, that is, the level that specialty workers achieve should be performed with knowledge engineers who are respon-
in a certain field after engaging in a knowledge activity (Park et al. sible for determining whether analyzed chapters/sections are analo-
2010). The study determined that the KMS can be a useful tool at gous. The chapters or sections with high similarity in content will
the workforce level in the construction industry. be regarded as similar and, accordingly, classified into the same
For evaluating the benefits of a KMS, a study investigated quan- category in the database. Before manipulating document decompo-
titative models for measuring time, staff hours, and cost benefits sition, two questionnaires are used to collect and confirm the data
resulting from a KMS implemented in a local leading engineering structure of the proposal database. The first questionnaire is used to
consulting firm in Taiwan. The KMS is the KMiPS mentioned pre- verify that the collected headings of chapters/sections are suitable
viously, which was used to solve emergency problems proposed for reuse in the future. With these preliminary chapters/section
by engineers. The study found that the average time benefit is headings, the relevant cases from 24 projects with the same
63%, the average staff-hour benefit is 73.8%, and the average cost chapter/section headings are identified. The second questionnaire
benefit is 86.6% (Yu et al. 2006). In sum, if the proper measure is is then employed to confirm whether the identified headings of
developed, the benefits of KMSs are both measurable and chapters/sections in the first should be retained. Through the
achievable. questionnaires, the headings of the most frequently encountered
chapters/sections or of potential for use in the future are identified
and retained as the labels of attributes in the database. In sum, with
Introduction to Proposal Preparation Assistant the help of knowledge engineers, the PD module saves all available
System proposals into the database in the format of decomposed chapters/
sections stored in their respective individual files.
This study used the PPA system in the CECI in Taiwan as a case
study system. The PPA system provides knowledge corpuses to
help engineers draft service proposals for a new project within a Project Information Entry Module
limited tendering period. In other words, the PPA system is devel- The project information entry (PIE) module is a unit for users
oped to assist engineers to obtain useful documents from KMSs for to input/select key project information (i.e., the characteristic
performing proposal preparation work in a short period of time. attributes). The required project information contains two types:
sections generated by the PD module in the database. This submod- invited to join the study. Fig. 2 shows the design concept of system
ule calculates the similarity between the basic project information testing, an approach adopted from previous studies (Hwang 2002;
entered by the user and that stored in the proposal database. The Tseng et al. 2007). Although the adopted approach is not as robust
second submodule (function 2) is used to search useful decom- as statistical tests; it is efficient and effective for a case study and
posed chapters or sections for a targeted topic. This submodule al- has been widely adopted in many other fields.
lows the user to enter the topic descriptions using natural language. Each testing team performs proposal preparation tasks using the
The mechanism for similarity calculation using the vector space traditional approach for the real project that the team is currently
matrix (VSM) adopted from another research (Yu et al. 2010), developing. On the other hand, each testing team performs proposal
which is programmed as a search engine. The third submodule preparation tasks using the PPA system for the other project that
(function 3) is designed to search useful intellectual assets, includ- the other team is currently developing. In sum, each testing team
ing lessons learned files (LLFs), knowledge cases (KCs), and performs proposal preparation tasks for two testing projects; one
knowledge corpuses, when preparing solutions to key issues that incorporates the traditional approach and the other uses the PPA
may be encountered by the in-tendering project. Similar to the system. This testing arrangement requires each of the testing teams
second submodule, this submodule adopts the same search engine, to perform proposal preparation tasks once for each testing project.
but uses different knowledge sources. According to the testing approach, the two testing projects are
executed independently by two testing project teams. For develop-
Document Extraction Module ing a consistent comparison baseline after testing runs, the leaders
of the two testing teams discuss the outcomes of proposal prepa-
The document extraction (DE) module provides a platform for the ration in their tests. The purpose of the discussion is to develop a
user to select useful documents that are retrieved through the PS consensus for the proposal drafts. Namely, the content and scope of
module. According to the submodules described in the PS module, the tasks required for proposal preparation are defined in advance.
this module provides three interfaces for the user to extract required This arrangement results in the testing outcomes being as compa-
documents, which include similar decomposed chapters/sections rable as possible.
from function 1, specific decomposed chapters/sections related to Based on the aforementioned arrangements, this study assumes
a targeted topic from function 2, and some documents in the intel- that the draft proposals prepared by the testing teams are of the
lectual asset repository (IAR) of the KMS from function 3. The user same quality. Consequently, the resource inputs (i.e., time and staff
can preview the documents on the web browser and then download hours spent by the testing teams) for the tests are valuable for meas-
the interested files for proposal preparation. urement and comparison. The tests were performed between Sep-
tember and November of 2010.
Document Integration Module
The document integration (DI) module is an independent pro- Benefit Evaluation Measure
gram that allows the user to combine all downloaded files into
one single Microsoft Word file in a prescribed directory. This mod- For quantifying the benefits of the PPA system, this study develops
ule combines all files without modifying the content or the format three indicators: a time performance indicator, staff-hour perfor-
of the original file. By so doing, the integrated file retains the mance indicator, and cost performance indicator. Similar concepts
original format and style for reuse. This module can be performed
independently without other modules.
on the proposed time performance indicator (TPI), the test shows has a negative value for MHPI. This information implies that the
that a ratio of 48.7% time-saving benefit is achieved. Eq. (6) shows PPA system requires more staff hours for discussion and proposal
the calculation results. Thus, it is obvious that the PPA system finalization. Based on a discussion with project team members, this
provides high TPI value (approximately 50%) study attempted to determine the underlying reason for this nega-
tive value. The discussion result revealed that the negative value
T TA − T PPA 253.5 − 130
TPIð%Þ ¼ × 100% ¼ × 100% ≈ 48.7% was because the PPA system provides more raw materials to the
T TA 253.5 project teams than those obtained by the traditional approach,
ð6Þ i.e., from a single historical proposal document in which all sec-
tions are relevant. As a result, the team members need more time
For testing project B, the time saved for collecting required to determine what materials should be included in the proposal and
documents is only 12 hours, which is relatively low compared what should be modified. Furthermore, collecting data using the
to testing project A. After discussing this difference with the par- PPA system reaps the greatest benefits when compared to the other
ticipants, it was determined that testing project B has a very differ- tasks assessed in the draft preparation.
ent scope of service tasks compared to former projects that are Based on the experience of preparing a draft proposal, the staff
stored in the proposal database. Namely, testing project B is a rel- hours used to modify a proposal draft into a final version for pro-
atively new type of project compared to those encountered by the posal submission are also estimated by the project teams. Table 5
testing division. This information suggests that the scope of cases shows the estimated staff hours for required for content modifica-
in the proposal database plays an essential role in whether a new tion, discussion time, additional data collection and final editing.
project can benefit directly from the PPA system. Accordingly, the staff-hour savings are 18.4, 22.6, 22.2 and
−35.6%, respectively. Although there is still a negative value,
Staff-Hour Input for Proposal Preparation the estimates show that the PPA system achieves, overall, a
staff-hour savings of 20.1%.
For testing system performance, the project teams identified all the
staff hours spent by the team members on proposal preparations.
Cost Benefit by Using PPA System
According to the tasks for proposal preparation, the staff hours
needed to prepare the proposal draft included the following four To calculate the cost benefit from the PPA system, this study em-
types: (1) the staff hours used to collect data, (2) the staff hours ploys Eqs. (3)–(5) described previously. Through an interview with
spent in meetings, (3) the staff hours spent on editing and cosmetic the staff of CECI, this study obtained the average salary and work-
work, and (4) the staff hours spent on other support tasks (for ing hours per month for calculations. In general, an engineer who
example, communicating with client representatives to clarify has an opportunity to participate in proposal preparation earned a
project information). Table 4 reflects all of the staff hours needed salary of NT$55,000 (approximately US$1,833) per month with
Table 5. Estimated Staff Hours Used to Modify Proposal Draft into Proposal Submission
Traditional approach PPA
Testing Content Meeting for Collecting Cosmetic Content Meeting for Collecting Cosmetic
project modification discussion more data works Sum modification discussion more data works Sum
Project A 150 60 10 100 320 48 48 8 180 184
Project B 56 64 8 80 208 120 48 6 64 238
Average 103 62 9 90 264 84 48 7 122 211
Conclusions
Notably, the cost benefit provided above is a comparative
value, not an absolute value. In other words, the cost benefit of Engineering consulting firms (EC firms) in the construction
US$2,555 is not the whole investment benefit of the PPA system. industry are knowledge-intensive and experience-based firms.
Although the cost benefit of US$2,555 (roughly equal to 1.4 man- Increasingly more EC firms have adopted KMSs as initiatives to
month payments for an engineer) is low, this information provides enhance their professional services. However, though a quantitative
the management of the EC firm an index for labor resource benefit analysis of using KMSs is important to all stakeholders, it is
allocation. rarely reported in the literature. To evaluate the performances of
KMSs, most previous studies have adopted qualitative approaches,
Differences between the Two Test Teams which give the stakeholders less useful information for adopting
KMSs. This study proposes a simple ratio-based approach to cal-
For testing team 1, who examined testing project A using the tradi-
culate the benefits of using a KMS, the PPA system, in a case study
tional approach and testing project B with the help of the PPA sys-
EC firm in Taiwan. Based on a test of two real projects by two
tem, this study found that testing team 1 spent more time (see
testing teams, this study concluded that the case KMS achieves
Table 3) preparing proposals than did testing team 2. Through an
the following quantitative benefits:
in-depth interview with the participants, this study found that the
• With respect to proposal preparation work, approximately 45%
leader of testing team 1 tended to involve more team members in
of the data from previous projects can be retrieved from the
the discussion during a meeting. Therefore, the time spent in both
study system;
of the two methods by testing team 1 is greater than that spent by
• With respect to data collection, a 48.7% time-saving perfor-
the testing team 2.
mance is achieved;
This study did not investigate further the difference between
• With respect to total staff hours spent preparing proposal drafts,
the outcomes by the two testing teams. It would be interesting to
a 25.3% staff-hour saving is obtained; and
determine whether different project leaders or different proposal
• With respect to cost benefit and based on a salary of
preparation approaches resulted in obviously different outcomes.
US$1,833 per month for an engineer, the cost benefit of using
That is, what management style and proposal preparation approach
the system is US$2,555 per project.
achieved the higher performance outcome?
The benefits revealed in this study provide convincing and
inspiring information to the industrial KM practitioners as they plan
Potential Benefits of the PPA System their future works. Based on the results of this study, the following
Initially, the purpose of the PPA system was to reuse the comput- two research directions are suggested for the future:
erized intellectual assets from other KMSs. The PPA system has • The proposed approach considers only the inputs (for example,
obviously accomplished this goal. Namely, the PPA system pro- time and staff hours) of a KMS. To integrate the outputs
vides the considerable value-adding of other KMSs. As mentioned (for example, the quality of knowledge output) of a KMS with
previously, while the cost benefit of the PPA system is low, the PPA the proposed approach provides a complete evaluation of
system produces an apparent time-saving benefit. This saved time KMSs; and
offers the project team a precious opportunity to refine their pro- • The development of an automated program to decompose
posal before submission. Such a refinement may be a determining documents, for example, proposals and reports, will enrich the
factor for the winning the project. As a result, by using the PPA content of the database. Such an improvement will help the
system, project team members have more time to prepare their PPA system to provide quicker and higher quality information
proposals within an already short window of time. for users.
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