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Visual Information and Media

Visual information comes in many forms and sizes. The following


types of visual information are presented in various ways.

1. Painting – the term painting may refer to the act of


applying paint or other medium to a surface with the use of
a brush or the product of this activity.
2. Photos/Images – image is defined by Merriam Webster as “a
reproduction or imitation of the form of a person or thing
in solid form,” while photo is a “picture or likeness
obtained by photography.”
3. Sculpture – this term is defined by Merriam-Webster as “the
action or art of processing plastic or hard materials into
works of art.”
4. Cartoon/Comic Strip – these are two-dimensional
illustrations that are either animated or printed
 Comic strips are illustrations that are done on paper
wherein a story develops by connecting panels of
illustration.
 Cartoons are animated digitally to create a story with
moving characters.
5. Graphs/Charts – these are visual representations of
statistics and other information.
Two types of data to consider in creating graphs and charts
- Categorical data are information that are “grouped into
non-overlapping categories.”
- Continuous data “are measured on a scale or continuum.”
A. Bar graph – categories or groups of data are represented by
bars with the height portraying the quantity in the
category. It is one of the best ways to show the comparison
between multiple categories.
B. Line graph – this type of graph shows the relationship
between multiple types of information. This graph is
especially useful for time-stamped data.
C. Pie chart – this type of chart is circular in shape,
resembling a pie divided into slices of categories. This
shows the comparison of each part and how much they
contribute to form a whole.
D. Histogram – just like bar graphs, a histogram is
illustrated by connected bars to show frequency of cases
falling within defined columns. This can be used to measure
continuous data.
6. Billboard and Poster – these are illustration or images, or
text on images printed in large sizes that aim to promote,
announce, inform, or persuade the public. These are mostly
used for advertisements and announcements targeting a huge
amount of audience.

Visual Information Processing


The following criteria for evaluation of visual information is
enumerated by Magpile (2016):

Evaluation of visual information

1. Use of color – visual information come in different colors


and the kind used to create a visual representation must be
analyzed to know what the theme and subjects is and what it
is trying to convey.
2. Use of medium – aside from colors, the medium used in
creating the visual information is vital in analyzing its
message. It is shown in the incorporation of other
materials and how the material was presented. The kind of
medium adds value to the message of the media and creates
more impact to the public.
3. Level of creativity – visual information, as it relies on
the sense of sight, is gauged by its level of creativity
and artistic sense and how it can capture the audience’s
attention.
4. Choice of subject – the choice of subject in the visual
information presented determines how the audience
interprets or react to the work as they are at the
receiving end of the visual information.
5. Choice of theme or message – behind each element in a
visual information is a message that the creator is letting
the people indirectly receive. According to Magpile(2016),
timely messages are considered significant because it can
influence people to act and move towards something that
will prove to be beneficial to the society.

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