INDUSTRY AND COMPANY PROFILE

INDUSTRY PROFILE
The Indian steel pipe and tube Industry is among the top three manufacturing hubs after Japan
and Europe. However, the penetration level of steel pipe and tube lines in oil & gas
transportation is low at 32% in India as compared to 59% in USA and 79% globally. The steel
pipe and tube line network of India for oil & gas transport stood at 13,517 kms in April 2006.
Sanitation levels are also lower at 33% in India compared to 91% in Sri Lanka and 100% in
France. Of 140 mm hectares of cultivable land in India, only 40% of the land is irrigated. The
low penetration levels represent the huge scope for growth for the steel pipe and tube industry.

The industry is highly Raw Material (RM) intensive with the RM cost accounting for more than
70% of the total cost for steel and PVC steel pipe and tube companies. These companies depend
heavily on imports and hence many steel companies have integrated backward to reduce
dependency on imports and price volatility. Freight cost is another key cost component due to
higher imports and exports. With the fall in commodity prices and Baltic Dry Index (a barometer
for shipping (freight rates), steel pipe and tube companies will be benefited in the coming
quarters. Indian companies produce a wide range of steel, cement and PVC steel pipe and tubes
which are used in various critical and non-critical applications. Indian steel steel pipe and tube
manufacturing companies have won several certifications and accreditations from major oil &
gas companies across the globe in the recent past.

With the low-cost quality products and various certifications, Indian companies have augmented
their export sales over the last three to four years. CARE Research expects the positive trend in
the Indian steel pipe and tube industry to continue in the next 3-5 years on the back of high oil
and gas discoveries worldwide, increased efforts by the Government of India (GOI) on
infrastructure development for laying steel pipe and tube lines for oil & gas transport,
replacement demand from US and European countries water & sewage transport and irrigation
facilities.
STEEL PIPE AND TUBE INDUSTRY IN THE WORLD
The world needs steel pipe and tube to survive for water, oil, gas & sewage. Steel pipe
and tubes have been a fundamental part of civilization since 3,000 BC & as the world have
developed, both in terms of population & infrastructure; the demand for steel pipe and tube has
expanded & is set.

Overview
Steel pipe and tube systems were first developed from clay & wood, but since the industrial
revaluation, materials such as steel, ductile iron, plastic & concrete have become more prevalent.
Fiber glass followed in the 1950 s with the development of downstream petrochemical products.
Today the world needs steel pipe and tube to survive. We are reliant on water, gas, oil, &
electricity & Steel pipe and tubes carry these materials from their source to their users. Steel pipe
and tubes also carry away waste & sewage, from categories & homes.

UTILIZATION
Steel pipe and tubes are used across a diverse number of end markets for transmission &
distribution or as engineering & manufacturing components. Historically, certain steel pipe and
tube materials have been associated with particular end-markets & applications e.g. steel steel
pipe and tubes for gas transmission, however fiberglass has gained increasing acceptance in
many end-markets.

Steel is essential to the modern world, and its use is critical in enabling man to move towards a
sustainable future. Whether in lighter, more efficient vehicles or renewable energy generation,
steel is a fundamental part of a greener world. SAIL and Tata Steel have been the major steel
industries of India. Since 1990, a huge investment has been made into the industry.
Indian Steel Industry also went through a rough phase but improved after 2002. India has now
emerged as one of the largest producers of steel in the entire world. Almost all varieties of steel
are now being produced in the country. India has also emerged as a net exporter of steel and
Indian steel is being increasingly accepted in the global market.
INDUSTRY TRENDS:
Indian and Global perspectives, recent happenings.
Steel is the back bone of human civilization, it is very crucial in development of a modern
economy. The per capita consumption of steel shows the living standard of people in any
country.
Global Perspective: The industry directly employs about more than two million people
worldwide, with a further two million contractors and four million people in the supporting
industries. Considering steel’s position as the key product supplier to industries such as
automotive, construction, transport, power and machine goods, and using a multiplier of 25:1,
the steel industry is at the source of employment for more than 50 million people.
World crude steel production has increased from 851 mega tonnes (Mt) in 2001 to 1,527 Mt in
2011. (It was 28.3 Mt in 1900).World average steel use per capita has steadily increased from
150 kg in 2001 to 215 kg in 2011. India, Brazil, South Korea and Turkey have all entered the top
10 steel producers list in the last 40 years.

INDIAN PERSPECTIVE:
At the time of independence, India had a small Iron and Steel industry with production of about a
Million tonnes (mt). In due course, the government was mainly focusing on developing basic
steel industry, where crude steel constituted a major part of the total steel production. Many
public sector units were established and thus public sector had a dominant share in the steel
production till early 1990s. Mostly private players were in downstream production, which was
mainly producing finished steel using crude steel products. Capacity ceiling measures were
introduced. Basically, the steel industry was developing under the controlled regime, which
established public sector steel companies in various segments. Till the early 1990s, when
economic liberalization reforms were introduced, the steel industry continued to be under the
control of Indian regulation were constituted such as large plant capacities were reserved only for
public sector under capacity control measures; price regulation; for additional capacity creation

Producers had to take license from the government; foreign investment was restricted; and there
were restrictions on imports as well as exports. But after liberalization many reforms and
regulation were changed which brought the new era for development in steel industry.
Some of the major developments were:
1. Large plant capacities that were reserved for public sector were removed;
2. Export restrictions were eliminated;
3. Import tariffs were reduced from 100 percent to 5 percent;
4. Decontrol of domestic steel prices;
5. Foreign investments was encouraged, and the steel industry was part of the high priority
industry for foreign investments implying automatic foreign equity participation up to 100
percent; and
6. System of freight ceiling was introduced in place of freight equalization scheme. Due to this,
the domestic steel industry has since then, become market oriented and integrated with the global
steel industry. This has helped private players to expand their operations and bring in new cost
effective technologies to improve competitiveness not only in the domestic but also in the global
market.

The Indian steel industry comprises of the producers of finished steel, semi-finished steel,
stainless steel and pig iron. Indian steel industry, having participation from both public sector
and private sector enterprises, is one of the fastest growing markets for steel and is also
increasingly looking towards exports as driving the growth of the industry.

INDIAN STEEL INDUSTRY STRUCTURE:

Indian iron and steel industry can be divided into two main sectors: Public sector and Private
sector. Further on routes of production it can be classified as: Integrated producer which convert
iron ore into steel e.g. SAIL, TISCO, etc and Secondary producer which make steel from sponge
iron or scrap e.g. ISPAT Industries, Essar.
COMPANY PROFILE
With a humble start as a Small Scale Industry, Stanley Material and Metallurgical Pipe and
Tubes grew to become Stanley Material and Metallurgical Pipe and Tubes .', duly incorporated
into a public limited company and registered in September 1996. Since inception Stanley
Material and Metallurgical Pipe and Tubes has been delivering the quality products to
customers' delight and not just manufacturing products.
Over the span of nearly 3 decades, Stanley Material and Metallurgical Pipe and Tubes has
grown to become a multi-location, multi-product Company providing critical tubing and piping
solutions to diverse range of industries & niche markets in core sectors v.i.z. Chemical, Petro-
chemical, Refinery, Fertilizer, Thermal Power, Nuclear Power, Oil & Gas, Water Distribution,
Sugar, Food & Dairy, Paper, Pharmaceutical, Automobile, Aeronautics & Space…… Stanley
Material and Metallurgical Pipe and Tubes has an impressive clientele comprising major public,
private and joint sector Companies in the country who are leaders in their respective segments.
Stainless Steel Seamless & Welded Tubes and Pipes and Large Diameter Electric Fusion Welded
(EFW) Stainless Steel Pipes and
High Frequency Welded [HFW] and Submerged Arc Welded [SAW] Carbon Steel Pipes.
At Stanley Material and Metallurgical Pipe and Tubesare supplied in accordance with
appropriate International Standards as well as Customer Specifications in a large variety of steel
grades and dimensions. Client specific requirements on execution, tolerances, lengths, and
mechanical and corrosion properties are offered on request. Stanley Material and Metallurgical
Pipe and Tubes ensures high degree of flexibility in production and planning, making possible
economical manufacture, especially of small and medium sized production lots. In this manner,
our Customers enjoy appreciable economic advantages at an uncompromised level of quality.
The company's unflinching commitment to quality and Customer delight has ensured client
loyalty.
Stanley Material and Metallurgical Pipe and Tubes manufacturing facilities, located at
Coimbatore the employee of-the-art manufacturing & inspection/testing technologies to produce
a wide range of Stainless Steel Welded & Seamless Tubes, Stainless Steel Welded Pipes and
Carbon Steel Welded Pipes.
Stanley Material and Metallurgical Pipe and Tubes has deployed proven and well accepted
technologies and is continuously upgrading and modifying the production and testing facilities so
as to keep pace with innovations / improvements in the field. Stanley Material and Metallurgical
Pipe and Tubes draw its strength from technical excellence and highly trained, motivated
manpower. Continuous innovative approach and focused efforts are the back bone of Stanley
Material and Metallurgical Pipe and Tubes success.
Catering sizable volume - nearly 40% - to the export market spread all over the world, Stanley
Material and Metallurgical Pipe and Tubes justifiably, is proud to be reckoned as true
'International Company'.
Indeed, Stanley Material and Metallurgical Pipe and Tubes is a success story, demonstrating
how a small scale undertaking promoted by the first generation entrepreneurs can reach the
league of large scale enterprises, through sheer determination, hard work and clarity of purpose.

VISION
 The vision of the company is to maintain leadership in steel pipe and tubes industry and
develop complementary products and services to strengthen the business.
MISSION & GOAL OF THE COMPANY
 To maintain the market leadership
 To maintain the product quality
 To be competitive at all markets.
 To be complaint to all global quality standards
 To maintain the top position in the industry
 To utilize the new technological changes for the benefit of the company.
 To minimize the cost incurring in production process.
OUR PHILOSOPHY
Committed to achieve 100% customer satisfaction, we ascertain that every client gets the value
for money from our products and services. We actually believe in integrity and apply the ethical
transaction procedures in different aspects of our business. We involve all our team members
towards accomplishing this mission and reaching our goals and objectives.
INDUSTRIES WE SERVE
Our product line is complete in itself to meet various requirements of our clients from diverse
sectors of industry. We feel proud in our strategic partnership with these clients, who have
always helped us to stand tall and apart in the industry. Our product line is complete in itself to
meet various requirements of our clients from diverse sectors of industry. We feel proud in our
strategic partnership with these clients, who have always helped us to stand tall and apart in the
industry.
INFRASTRUCTURE
Hi-Tech Pipes Ltd. has its state-of-the-art manufacturing plant in national capital of India-New
Delhi. Equipped with all the latest machines and sophisticated testing equipments, we are
capable of producing products, which can fulfill different requirements of our clients. We
possess Six 4-Hi cold rolling mills, which can produce table top finish material having close
tolerance to thickness, shape and flatness. Further, we have a bell type annealing furnace for
superior surface finish and skin passing mill, which ensures sufficient pinch pass. Different other
equipment at our plant include - spectrometer, metallurgical microscope, Rockwell hardness
tester, enriches testing machine, universal testing machine, roughness tester, Vickers hardness
tester, hydrostatics tester and bend testing machine. In Tubes Division, we have installed a
variety of state-of-the art high speed tube mills capable of producing best quality Tubes/Pipes
including Hollow Sections, Precision Tubes as per BIS (Bureau of Indian Standards) and various
other International Specifications. All the above coupled with High-End HR Slitters, Auto Cut-
to-Lengths/shears/trimmers, Cold Saw Cutting, Sheet Corrugation etc. To meet all kinds of needs
of our clients.
RESEARCH & DEVELOPMENT
The secret of our achievements and growth has been our ability to develop, adapt and adopt the
latest technology, matching the ever-changing demands of our diverse clientele. We possess a
fully equipped research laboratory with all the latest equipments. Innovativeness and refining of
processes is a major strength of our research team, which has always helped in producing
innovative products that can beat market competition.
QUALITY ASSURANCE
In our philosophy, quality is not only the durability and defect free nature of product but its
utility and applicability to satisfy the sole purpose for which it was bought. Thus, we are
committed to produce products, which can satisfy different requirements and purposes. We, at
Hi-Tech Pipes Ltd. have adopted stringent quality control measures to ensure superior quality
and zero defects products. Quality is checked at different stages of production and supply and the
raw material we use is sourced only from reliable and established vendors. We believe in the
philosophy of Total Quality Management and Customer Relationship Management for
motivating our employees to achieve organizational goals and to offer maximum customer
satisfaction.
TIMELY DELIVERY
Over these years of our inception, we have earned reputation as a timely and reliable supplier of
products. We have adopted innovative system of production and inventory management, through
which we can save time & meet immediate and bulk requirements of our customers. Our
innovative methods also help to cut costs on unnecessary things and thus enable us to cost-
effective solutions to our customers.
CUSTOMER SATISFACTION
We are a customer oriented company and believe in offering total customer satisfaction. Every
employee is dedicated towards this end and all efforts and measures are taken to exceed
customer expectations by producing innovative and high quality products, timely delivery,
competitive prices and excellent after sales service. We understand the importance of our clients,
who have contributed a big hand in our success and so we are always ready to know their needs
and problems to serve them better.
Why Us?
Some of our specialties, which make us a profitable business partner for our clients are
 Superior quality products
 Timely deliveries
 Cost effectiveness
 A design solution to a design problem
  Proven execution of small as well large batch orders
 Customer centric approach
OBJECTIVES OF THE COMPANY:-

The Organization ensures that these objectives are aimed at meeting the requirements of
products and the customers. It also ensures that the objectives set are relevant to the functions
and levels of the Quality Management system and are Measurable. The relevance and updation
of the Quality objective itself is carried out once in six months and where a change is required
they are suitably done by MR( Management Responsibility).
 To achieve 10% growth in Sales Value.
 To achieve 100% on-time delivery.
 To achieve NIL Customer Complaint.
 To achieve Excellent Rating from customers during customer satisfaction survey.
 To achieve ISI standards for HDPE Steel pipe and tubes up to 110mm within 1 year.
 To Identify and establish the business other than drinking water / Irrigation purpose steel
pipe and tubes to new areas and regions within 1 year.

QUALITY POLICY:-

Stanley Material and Metallurgical Pipe and Tubes is committed to meet or exceed customers
requirements by producing and providing high quality HDPE and LDPE steel pipe and tubes,
which shall delight the customers and raise their confidence for its reliability and value. This
shall be achieved through continual monitoring and improvement is Stanley pipes work
processes.

ADMINISTRATION OF INDUSTRY
Stanley Material and Metallurgical Pipe and Tubes steel pipe and tubes, is a proprietorship firm
of having 15,00,000 capital investment in its operations. The proprietor manages the firm. The
35% of capital is owned and 65 % is borrowed capital.
 All major policy and business decision of the company are taken by the proprietor.
Overall responsibility of the firm lies with the proprietor. The employee’s suggestions are
welcomed while making decisions.

AWARDS AND RECOGNITIONS

Best Entrepreneur in small scale industries sector from Mahatma Gandhi, Peace foundation.
 Trade Mark Registration
 ISO 9001-2008 certification.
 ISI Certification in 2009.
 Energy Conservation Award in 2009-10.

PRODUCT PROFILE

The main products marketed are

1. High Density Steel pipe and tube:-
Grades of PE63, PE80, PE 100 and Commercial quality.
DN 16mm - 110mm.
Working pressure PN 2.5 to PN10.
16 mm (1/2”)
20 mm (5/8”)
25mm (3/4”)
32 mm (1”)
40mm (1 1/4)
50mm (1/2”)
63mm (2”)
75mm (2 1/2”)
90mm (3”)
110mm (4”)
2. Low Density Steel pipe and tube:-
It includes.
16 mm (1/2”)
20 mm (5/8”)
25mm (3/4”)
32 mm (1”)
40mm (1 ¼”)
50mm (11/2”)
63mm (2”)
75mm (21/2”)
90mm (3”)

RESPONSIBILITIES AND AUTHORITIES:

Responsibilities and Authorities of each employee from top level Lower level is defined
and communicated to the respective person and within the organization to ensure that the
activities are carried out effectively.
Responsibilities and Authorizes of Top Management is defined here and for others it is
printed in the Job Responsibilities from for each person and given to them after the approval of
proprietor.

RESPONSIBILITIES AND AUTHORITIES OF PROPRIETOR AND OTHER

PARTNERS INCLUDE;

 Provision of Resources required for smooth functioning of the organization and order
processing
 Decision making and Approval of Material Purchases, capital purchases and Monitoring
and controlling of purchasing activities.
 Strategic planning for Business Development
 Planning, Monitoring and controlling of Financial and Marketing activities.
 Order planning, Production planning and monitoring of production activities.
 Monitoring and controlling of Administration and Maintenance activities.
MANAGEMENT REVIEW:-

Stanley Material and Metallurgical Pipe and Tubes steel pipe and tubes, conducts the
Management review meeting at least two times a year to ensure the continuing stability,
Suitability, adequacy and effectiveness of the implemented Quality Management system.
Management Review forwards the Agenda of the meeting to all Head of the departments. The
Agenda generally includes:

REVIEW INPUT:-
 Results of the internal audits / Certification body audits, any customer/interested parties
audits and action taken.
 Results of supplier evaluation and rating
 Customer complaints and feedback.
 Review of Quality policy and Quality objectives
 Process performance and product conformance consolidated through statistical analysis
(Quality objectives Monitoring Report)
 Status of corrective and preventive actions.
 Follow –up action from earlier management review
 Changes that could affect the Quality Management Systems.
 Training conducted and its effectiveness
 Resource requirements and recommendations for improvement.

REVIEW OUTPUT:-
The issues discussed during the Management review are recorded as Minutes of the
Management review meeting. The minutes shall include decision taken related to.

 Improvement of Quality management systems and its processes.

 Improvement of the product / service related to customer requirements
  Resource needs.

INTERNAL COMMUNICATION:-
By way of establishing organization structure, responsibilities and authorizes, ensures
that the appropriate communication processes are established and happens within the
Organization.
The documented procedures and the records also details/ indicates the process of
communication for information /review/approval of the Quality Managements system including
authorities for evaluation and disposition of non-conformities.
Communication methods include, circulars, Memos, Performance Reports, Minutes of
the Meetings and Notice Boards.
The organizations also conduct management review at least two times in a year for
reviewing the effectiveness of the implemented Quality Management system.
Such review meetings acts as a tool of communication to the personnel the effectiveness
of the Quality Management system and also as a process for continual improvement.
ORGANIZATION STRUCTURE

Proprietor

Manager

Accountant Shift in charge

Quality Controller
Operators & Helpers

Assistant Office Assistant