Professional Documents
Culture Documents
Research Objective
The propose of the report is to determine ways to attract more passengers to enroll using Sani
Problem Statement
Sani Ekspress was establishment at 2006. After three was operation on transportation services
Sani Ekspress having faces to attract more passengers to using Sani Ekspress services. This is
because one of accident was happen at 26 December 2009. Newspaper, Berita Harian, 26
December 2009 showed 10 passengers dead by the accident, while two of passengers get injured.
Others get tragic of this tragedy. This tragedy was reduces of Sani Ekspress reputation. As a
newest company of transportation in Malaysian Sani Ekspress cannot keep loyalty of customer
Sani Ekspress try to maintain their bus services facilities and do any promotion for their value
customer but then the effort is not really successful caused all of Malaysian know about the
tragedy. Customer was tragic and trauma with what was been happens. Moreover, the accident
cause by sleepy driver that shown how poor of Sani Ekspress management.
Based on the tragedy Sani Ekspress was penalty by LPKP Lembaga Perlesenan Kenderaan
Perdagangan Malaysia, Berita Harian, 2009. Permit bus number WSX 5010 was been postpone
by LPKP, all of license of new application for maintenance of management company drivers be
postpone for one year. Datuk Seri Nazri Aziz, 2009, said this is penalty will be conduct for all of
transportation company and make them more careful for the future. There are four aspect must
be smart by transportation company like drivers management, vehicle management, services
management and risk of services. If transportation company cannot applied the propose
management of their operation license government not allow their to provides any of services.
Scope
To examine the services and loyalty of customer of Sani Ekspress after service and upgrading
instance of drivers management, services management and safety and risk management. And
evaluate Sani Ekspress management promotion compare with others transportation company.
Primary Sources
Primary data is a firsthand information like experiment, observation and surveys. And for this
case study I have been interview owner, workers and customers of Sani Ekspress. Do
observation and surveys opinion of customers or users by questionnaire papers and get of fifty
Secondary Sources
Secondary data are information already created either published or unpublished like printed
material that available at the library and internet. For this topic pamphlet, brochures, newspaper
http://google.com.my
http://utusanmalaysiaonline.com
http://beritaharian.com
Source of Data
A) Primary sources
B) Secondary sources
Scope of Work
References