You are on page 1of 30

© Copyright. 2018. Mark Argana. All Rights Reserved. https://www.markargana.

com
DISCLAIMER

This e-book has been written for the purpose of imparting information. All the
possible efforts had been given in this e-book to be accurate as possible. Since
this e-book gives information, therefore it serves as a roadmap - a guide to those
who have an eye to Internet business.

For those who will read this, it is meant to educate and give additional idea. It
does not warrant that what is included in this e-book is complete. The author as
well as the publisher shall have neither liability nor responsibility to any entity,
be it a person or anything with respect to any damage dealt directly or indirectly
by this e-book.

Information on this e-book has been collected meticulously to give additional


knowledge. Giving the right education to readers will raise their awareness to
become great creators in the future. Presented in a thought-provoking way,
Internet Business 101: A Simple Guide for Start-up Entrepreneurs is a book for
those who wanted to be future entrepreneurs.

Both the author and the publisher disclaim whatever responsibility has been
done in terms of damages, losses, distractions and confusions dealt by this book.
The consistency of this e-book is maintained at average to excellent but the
interpretation of this book solely lies on the reader’s understanding.

© Copyright. 2018. Mark Argana. All Rights Reserved. https://www.markargana.com


Table of Contents

Page

Introduction 1

Chapter 1 Beginner’s Problems 3

Chapter 2 Eradicate All Doubts 9

Chapter 3 Entrepreneurial Personality:

Starting Point of All Achievements 11

Chapter 4 Recipe for Success 15

Chapter 5 Mindset of the Rich: How they Make More Money 18

Chapter 6 Incremental Steps on How to Become Creative in Business 21

© Copyright. 2018. Mark Argana. All Rights Reserved. https://www.markargana.com


INTRODUCTION

Every business has to be realistic as very much opposed to the idealistic mind.
Every person involved in a business needs to go back to where it all started
because the marketing plan that he holds basically talks about how to start
and promote his business.

Setting tasks to achieve the business objectives is definitely a must for a better
implementation of the plan. The time in every move you make is deemed
essential because it only tells if you are heading to progress or not at all.
Always taking a look at your finances and regularly reviewing the business
plan will determine if you can keep up to par as far as business operation is
concerned. You will be surprised what people can do once they discover how
to start a REAL business over the Internet.

The following are the reasons why one needs comprehensive Internet
business strategies that must be included in the business plan:

 It provides the necessary information for the customers that talk mainly
of the products and services you are offering.
 It is the key in understanding your customers well because identifying
your customers will know more about their market behavior.
 Once you know your customers well, it can boost sales by using the
most appropriate promotion tactics that will make other audiences
attracted to your enterprise.
 Engaging with your customers about their needs is crucial to your
business.

© Copyright. 2018. Mark Argana. All Rights Reserved. https://www.markargana.com 1


 Proper management of Internet business gives healthy competition
among your competitors. In this way, it takes away monopoly that will
endanger the industry you belong.

© Copyright. 2018. Mark Argana. All Rights Reserved. https://www.markargana.com 2


CHAPTER 1

BEGINNER’S PROBLEMS

“If you think you have exhausted all the possibilities, remember this – you
haven’t.”
--- Robert Schuller

Most of us will ignore captivating stories about the courageous entrepreneurs


and their difficult battles to create successful businesses. We just sometimes
enjoy the stories of the great failures. Karamihan dito ay napapanood natin sa
mga documentaries sa TV o kaya nama’y nababasa sa mga pahayagan at sa
Internet.

How many of us are familiar with entrepreneurs like Jack Ma, Mark
Zuckerberg, Bill Gates, Warren Buffet and many more? All of them are great
personalities when it comes to entrepreneurship. They are people who are
entrepreneurs as a person. They are visionaries, hardworking people, risk
takers, ambitious, possessing excellent leadership skills and persons who
never easily give up. Sa madali’t salita, sila’y mga huwaran kung papaano
kumita ng pera sa pagnenegosyo.

We all dream to become rich. We even hallucinate. These dreams are part of
what we are now. People like Nikola Tesla, Thomas Alva Edison and Henry
Ford all dreamt to become successful in their own field. Successful
entrepreneurship is not only about the creation of a business venture and
serving people. Moreover, it does not only deal about computers and Internet

© Copyright. 2018. Mark Argana. All Rights Reserved. https://www.markargana.com 3


business. The most important characteristic a business must have is how to
sustain such business. Yes, the keyword is sustainability. Ito ang pinaka-
challenge sa bawat entrepreneur.

It is believed that creators of a specific industry are not often the ones who
win the prize of wealth and fame. Hindi lahat ng nauna o pioneer sa isang
negosyo ay siyang nakikinabang ng malaki sa pagiging negosyante. Success is
not about being first. Like Edison himself, there were 22 people ahead of him
who invented the light bulb. But it was Edison himself who knew more about
MARKETING and BRANDING. Aside from knowing how to market products,
one of the tasks an entrepreneur must take is to have a team with similar
traits – people with similar dreams working on a similar mission.

In the advent of the Digital Age and the many different stories behind
successful entrepreneurship, every person has his own version of success.
Bawat isa sa atin ay may kaniya-kanyang bersyon ng tagumpay. Ang
pinakasikat at pinakapopular na depenisyon ng tagumpay ay inahihintulad
kung papaano tayo kumita ng pera – sa negosyo man o sa trabaho.
Kinakailangang mabigyang atensiyon ang pagkakaroon ng isang magandang
ideya na magbibigay ng halaga sa bawat kostumer. Giving value to the clients
must be the main reason why people establish businesses.

If an individual is motivated as a beginner, there are still loads of mistakes


that they will make. Most of them are not willing to continue after failing once.
Some of the mistakes, aside from sustainability and lack determination, are
mentioned below. Also included are solutions to some of the problems

© Copyright. 2018. Mark Argana. All Rights Reserved. https://www.markargana.com 4


encountered by beginners. Take note that an Internet business may offer
either products or services.

1. Failure to Analyze Weaknesses and Strengths


Having decided to become an entrepreneur is a big task to take. An
entrepreneur must have the ability to analyze his weaknesses and strengths.
Knowing them allows him to recognize the type and size of business that is
most suitable for him. Failure to do so will make the entrepreneurship
crumble. Kapag ang isang taong gustong pumasok sa isang Internet business
ay kinulang sa pag-aanalisa ng kanyang kakayanan, malamang ang kanyang
itinatayong negosyo ang maihahantulad rin sa kanyang perspektibo sa
negosyo.

2. Lack of Training
In reality, marami sa ating mga gustong magsimula ng Internet business or
any business for that matter, ay kulang ng sapat na training. Some of the
beginners doing a start-up business need to develop their skills, change their
perspectives, and change their attitude. Most business entrepreneurs rely on
what they initially know. But it is still important to develop their technical and
work skills through attending trainings, seminars and workshops.

3. No Environmental Study Conducted


Karamihan sa mga negosyante nagsisimula pa lamang ay kailangang maging
mapagmatyag sa kanyang kapaligiran. Napakaimportanteng pag-aralan ang
mga negosyo sa kanyang lugar at uri ng mamimili ng nakapaligid sa kanya.

© Copyright. 2018. Mark Argana. All Rights Reserved. https://www.markargana.com 5


Kailangan ding alamin ang iba’t-ibang mga oportunidad o kaya nama’y threats
sa ipupundar na negosyo.

In the Internet business, parehas din lang. It is also important to know the
demographics of your market. Alamin ang mga potential buyers ng products
na ibebenta mo. This will assist project identification and selection. Ang
environment ng Internet world ay halos pareho sa physical business –
kailangan ng produkto, kailangan ng mamimili at kailangan magkaroon ng
bentahan.

4. Mistakes on Product Selection


Ang pagpili ng mga produktong ibebenta online ay isang napakahalagang
desisyon sa Internet business na ilulunsad. Many beginners involved in start-
up businesses should decide foremost what kind of entrepreneurship they
want to venture into.

There are many products that are available which can range from digital
products like e-book and training videos to tangible products that can be sold
online through retail business. Bago magsimula sa iyong Internet business,
kinakailangang alamin muna kung saan at anong niche ang sa tingin mo
babagay sa iyong mga kliyente.

5. Failure to Survey the Market


When you want to launch your business through the Internet, Karamihan sa
mga nagsisimulang magnegosyo gamit ang Internet ay nakakaligtaang mag-
conduct ng survey bago sumabak sa pagnenegosyo. It is really easy to

© Copyright. 2018. Mark Argana. All Rights Reserved. https://www.markargana.com 6


manufacture an item but difficult to sell. This is the importance of conducting
a survey. Before embarking on production, be sure to assess the market of
your product – who will buy your offer, the demographics, and other
considerations.

We know that the competition using the Internet is very stiff. Some products
are oversaturated and overflowing but the demand is low. You need to know
your market share, pricing, distribution policy and producing enough
products for the demand of the consumers.

6. Improper Use of Technology Available and Lack of Technical Know-how


Employing appropriate social media management is a boost to your business.
It is a key factor in making your brand name clearly known to customers. Once
you have correctly practiced the proper management, you need to know the
effect of providing news to benefit your business.

To manufacture a product requires assortment of procedure. Ito minsan ang


nawawala sa ating mga beginners. Napakaraming videos na self-study ang
kailangan pero ang mga ito’y hindi sasapat. Marami din namang gumagamit ng
social media para i-promote ang kanilang mga products. Pero hindi lahat ng
produckto mo ay kailangang i-promote at i-post sa social media.

7. Lack of Marketing Research


Using digital marketing is one of the easiest ways for an individual or a
company to have a profitable business. You might not be computer savvy but

© Copyright. 2018. Mark Argana. All Rights Reserved. https://www.markargana.com 7


if you are serious in venturing into online marketing, you can hire a digital
marketing specialist to take care of the technical aspects of your business.

Karaniwang nangyayari ay nakakaligtaang mag research ng iba’t-ibang


Internet marketing strategies na pupwede sa negosyo na ilulunsad. Once a
product has reached the market, periodic marketing research must always be
conducted to become updated of the trends concerning the product. Updating
is concerned with design change, procedural change as well as
entrepreneurial strategies.

© Copyright. 2018. Mark Argana. All Rights Reserved. https://www.markargana.com 8


CHAPTER 2

ERADICATE ALL DOUBTS

“Stillness is where creativity and solutions to problems are found.”


--- Eckhart Tolle

The development of a business is a big concern for an entrepreneur to become


successful. He will cross over any avenue to make certain his company will get
the benefit he wanted. But boosting a company is different in today’s
standards. You have to build reputation not only on physical site but also
online. Internet presence offers great opportunity to the firm to make the
company better. There is one type of media that can really boost your firm to
the better.

Starting a business account and linking it to social media networks is a sure


way to make your company seen by millions. They will start to understand the
owner in a more distinct way because of the website he presented on the
social media. In using this platform as your stage to online presence, you can
create credibility, build reputation and you will have the idea on how to track
improvement to the way others create posts about your company.

If you want your business being talked about in a more corporate but friendly
manner, you can try the help of several programs offered on the Internet.
These programs will make blog posts concerning your company and they will
tell you if friends and relatives try to re-post your blog. If this process
continues, it is a big step towards your goal.

© Copyright. 2018. Mark Argana. All Rights Reserved. https://www.markargana.com 9


If you deal with customers, do it in a correct way. You have to be patient
enough in giving solutions to their concerns. Never shout or talk awkwardly to
them as they are your potential links to success. Many would say your
company is far beyond their expectations if you are still relying solely on by
word of mouth scheme they have the options of rejecting your business as
their source.

Do not create a situation which will cause problems to your business. Try to
organize a cordial image that responds quickly to the needs of the customers.
Provide yourself with a concrete and realistic plan when doing transactions
online as any unfavourable action can be a reflection of the owner and creates
bad credibility to the company.
.
Spending your time, efforts and money to your customers is always a good
practice in a start-up phase. The customers will generally think that you
prioritise them and take care enough about them. The good things that you do
to the best interest of the consumers will spread quickly. A number of people
will do testimonials, write reviews about your business and even like your
page in an instant once you provide them the proper service and quality
products they want from you.

© Copyright. 2018. Mark Argana. All Rights Reserved. https://www.markargana.com 10


CHAPTER 3

ENTREPRENEURIAL PERSONALITY: STARTING POINT OF ALL


ACHIEVEMENTS

To constitute the growth of the business you need to maximize the application
of an efficient business management. The existence of any firm is reliant on
how a company is managed. The need for effective communication must
always be assured whenever management application is sometimes inferior.

In searching for business market, you need to be guided as to how business


management works. Business management is essential if you are searching for
the right market for your business. One popular technique is posting your
website to different social media. Most industries worldwide are harnessing
the power of social media for their benefit.

Business management is effective once clients are recognised. This means that
the company has already targeted its demographic market. This is part of the
marketing strategy that can be employed once business started. Online
presence is the next priority for greater market recognition.

Opening of communication lines will be a lot easier when the market is


targeted. It can be designated as one of efficient business management
procedures you may need to apply. It is important to be observant on the way
how your clients act. It means you can check how often they visit your site and
the frequency they order your products. It is not hard to attend to their
concerns once this strategy is accomplished.

© Copyright. 2018. Mark Argana. All Rights Reserved. https://www.markargana.com 11


Constant communication with your customers really makes difference on the
future of your business. As manager and owner, you need to be cautious on
how you talk to their concerns. Getting in touch with them as often as possible
make them feel that they are special and important to your company. The
words you use and the tone of your voice should be appropriate to the
intended party.

The way you communicate with your customers talk about how you handle
your business. You have to communicate with them in a more conversational
way because most clients are not interested on matters related to your
company. They prefer short, clear and straightforward talk so that both
parties can understand each other. This is the objective of proper business
management.

Before involving yourself in the complexity of the business, you need to know
more about the industry you are involved to. This is part of a sound business
management that needs to be implemented. It will be an advantage for your
company. It also acts as your protection to any unforeseen events that
confront your organization. Along the way you will encounter unexpected
problems, and there will be trial and error procedures that needed to be
employed.

Accidental mistakes are reasons for you to become flexible and competent. By
these mistakes, you can be creative and open-minded at the same time. This
shows the implementation of an effective business management. The best
thing that you can do for your business is enjoy every bit of time rendering
your products and services to the market and gradually adapt the new

© Copyright. 2018. Mark Argana. All Rights Reserved. https://www.markargana.com 12


situation that comes in. Because you own the establishment, you have the time
to decide what best suits your company.

An impressive business management does not only focus on the products and
services that you are promoting. You are required to have a reputation to take
care of, too. Upon the establishing your store, you need to find ways to create
profile that can be 24 hours,7 days a week present in the Internet. Your
business needs an immense online presence to be recognized. You can use the
social media network a major tool in building your online reputation.

It is an easy way to conduct business management. All you need to create is a


good business reputation. This will take time in doing but given that you offer
a legitimate service to customers, you will find no difficulty in doing so. The
next thing to do is conduct market analysis where your reputation is built
upon. Your customers are the ones who are in the direct line of your business.
It was referred that posting blogs online is another strategy in business
management. This is an effective campaign because social media is a
demanding online site to all walks of life.

Gaining solid foundation means you have to spend a huge amount of money
and consume a lot of time to stabilize your business. But to reach local
consumers, you need the services of these local directories. Using these
directories is one basis of good strategy to save money.

It is normal for a person to think that if he sees an opportunity, that would be


a good one. Since entrepreneurship is a process by which individuals pursue

© Copyright. 2018. Mark Argana. All Rights Reserved. https://www.markargana.com 13


opportunities either their own or inside organizations, it allows us to see how
stories about entrepreneurs reflect in both new and existing firms.

There is always a fundamental requirement, as most research studies say, to


exist even if the entrepreneur is doing a business out of necessity. Sa isang
salita, ang negosyo ay itinayo dahil sa isang pangangailangan. Ang isang taong
gustong maging isang negosyante ay iniudyok ng paniniwalang ang isang
magandang oportunidad ay nasa paligid lamang. Nasa magandang
pamamalakad at paniniwala ang pagiging successful ng isang Internet
business.

© Copyright. 2018. Mark Argana. All Rights Reserved. https://www.markargana.com 14


CHAPTER 4

RECIPE FOR SUCCESS

“Ideas are driven by a single impulse: to be made manifest.”


----Elizabeth Gilbert, Big Magic

Even at this stage of digitization, there is still no match to persistence and


hard work when it comes to making your business successful. There is no such
thing as overnight sensation. The same is true with fairy tales. Most of
successful entrepreneurs in our generation started from scratch. But take note
that these people are surrounded by smart people.

There is no secret to become a successful entrepreneur. The ingredients in


becoming one are already an open book. An aspiring business owner must
have the passion and must possess the right positive attitude. He should have
the drive attributed to developing his business platforms. He must consider
the following tips as his guide.

1. Be passionate of what you do


Loving what you do is vital in allowing your business strategies flowing.
Sabi nga sa atin na “Love your work”. A passionate entrepreneur accompanied
by a persevering attitude will work wonders in creating business growth.

© Copyright. 2018. Mark Argana. All Rights Reserved. https://www.markargana.com 15


2. Take one step at a time
In business, every situation is different. Kinakailangang hinay-hinay
lamang at huwag madaliin ang pag-unlad. Ang tagumpay ng negosyo ay hindi
isang overnight sensation. There are success stories where people became
successful in one time investment. But this case does not hold true to many. So
it is advisable to make a thorough study of the products and services you are
going to offer and make sure that you know your market.

3. Taking action speaks the loudest


As one great scientist said that a vision without implementation and
execution is still a hallucination. Ang isang magandang kaugalian na
kinakailangang bitbit ng isang negosyante ay ang pagkakaroon ng aksiyon sa
lahat ng bagay na may kinalaman sa ginagawang negosyo. Successful
entrepreneurs are not only wide thinkers but they are excellent doers as well.
Businesses nowadays are a 24/7, no-vacation kind of tasks. Demands are
everywhere. This is the reason why actions must always be undertaken.

4. Plan the next move


Magplano para makasiguro. Ngunit hindi lahat ng pinlano ay maaaring
mangyari. Ito lamang ay isang guide o roadmap na aalalay sa iyo. During start-
up, business plan is very important. It becomes your excellent director in
leading your business to the right track. But you must also have the
contingency plan to address what problems might arise in the future. Kapag
ang plano ay hindi nasunod, proper adjustnment ang nararapat. Successful
entrepreneurs always know their next step once unforeseen events happen.

© Copyright. 2018. Mark Argana. All Rights Reserved. https://www.markargana.com 16


5. Build your reputation and know how to manage it
Mahirap pondohan ang tiwala ng mga mamimili at ang reputasyon na
ilalagay mo sa iyong negosyo. There are plenty of ways in building your
business reputation. It can be built anywhere from online to your physical
store down to your personal transactions. When online, it is very important to
address the concerns of your customers by replying through emails, feedbacks
and through the social media. Sa isang online business, maaari lamang na
proteksiyonan ang interest ng iyong mga kliyente and mga bumubisita sa
iyong website. Make it certain that you have catered their needs.

6. Apply an effective business management


As part of developing your business market, you are obligated to know
the processes as to how business management works. Part of its technique is
posting your personal website to social media. Social media are so powerful
that nearly all companies all over the world are developing their internet sites
and have something published for consumer exposure.

© Copyright. 2018. Mark Argana. All Rights Reserved. https://www.markargana.com 17


CHAPTER 5

MINDSET OF THE RICH: HOW THEY MAKE MORE MONEY

Sinasabi sa isang pag-aaral na ang mga entrepreneurs ay may kakaibang


mindset at attitude towards life and their business. They have different
leadership styles and possess various skills that can be learned through
entrepreneurial education. Hindi sinasabing kailangang pumasok sa isang
eskwelahan para mag-aral ngunit ito ay isang puhunan.

Nasabi nga sa aklat na ito na ang training ay napakahalagang bagay sa isang


nagsisimulang entrepreneur. Some characteristics and attitudes can be
influenced through education. It is strongly believed that DESIRE is a virtue in
pursuing an opportunity to achieve the entrepreneurial goal. While we needed
to be cautious in defining what success is, mahalaga rin na malaman na
kinakailangan din nating matuto sa mga maliliit na failures na kinakaharap
natin bilang isang Internet businessman.

Most potential Internet entrepreneurs think of possible ideas from the


personal perspective of whether it is something that someone desires and
something that is feasible to do. Sa madaling salita, kinakailangang malaman
ng isang entrepreneur na ito bang pinasok na negosyo ay siyento-
porsiyentong sigurado at isang negosyong sigurado ang kita? Every
entrepreneur’s ability to think creatively will address most of the
opportunities he needs.

© Copyright. 2018. Mark Argana. All Rights Reserved. https://www.markargana.com 18


Creating wealth is purely what’s in the mind of every entrepreneur. If wealth
is not made, it is not entrepreneurship. What is very common to all of us is
that wealth creation is directly proportional sa success. May mga tao kasing by
choice ang kanilang pinili upang makatulong at hindi upang yumaman.
Karamihan sa mga negosyo ng mga mayayaman sa panahon ngayon ay may
kinalaman sa Internet.

The mindset the rich in saying that wealth creation is their only goal is
perhaps true. And aside from this, they develop this virtue called VALUE.
Some people would also say that if an entrepreneur fails, that is not
entrepreneurship. This is the fallacy of business. Some businesses may fail and
some would succeed.

For those who fail to build wealth because of business failure, it is very hard to
find entrepreneurs who want to talk about why they fail. Ayaw ng mga taong
ito na pag-usapan pa ang nangyari sa pagbagsak ng kanilang negosyo. Pero
lingid sa kanilang kaalaman, ito ay isang paraan upang sila ay makakuha ng
additional information at mga suggestions maaaring kanilang nakaligtaan
noong sila ay nasa negosyo pa.

© Copyright. 2018. Mark Argana. All Rights Reserved. https://www.markargana.com 19


The reality is that we cannot fully understand the factors that drove them to
failure. Ang isyu dito ay kung kelan sila susubok muli upang sila ay maging
successful. The very essence of every failed business is NOT trying again.
Many rich entrepreneurs tried so many times until they found the success
formula for their business. Binago nila ang kanilang mga strategies, goals and
business plans na sa tingin nila ay papatok na at tatangkilikin nang masa ang
kanilang produkto.

© Copyright. 2018. Mark Argana. All Rights Reserved. https://www.markargana.com 20


CHAPTER 6

INCREMENTAL STEPS TO BECOME CREATIVE IN BUSINESS

“Creativity is the ability to see relationships where none existed.”


– Thomas Disch

Most of us think that creativity in business is something that crafty marketers


enjoy to whip out competitors in coming up with awesome ideas in marketing.
There are also those who think of it as a personal trait of selected individuals
which will be used as brilliant technique to become successful.

Everyone can become creative in their own special ways. Everyone’s track to
creativity is more of a back-and-forth process which requires superior
imagination that is built on originality. Coming up with a remarkable idea
cannot be processed immediately as required if there is no demanding need to
do it. But being creative is already present in this kind of situation.

To foster business creativity, the following are incremental steps that will help
get along the way:

1. Be inquisitive.
One of the better ways to develop creativity in business is to ask the
right question. The real challenge here is how to actually create a
comfortable question that will be relaxing and stimulating to the

© Copyright. 2018. Mark Argana. All Rights Reserved. https://www.markargana.com 21


respondent. You can simply write at least five questions on a single
topic in mind. These variations can be like, “How do I make a great coffee
for my clients?” or “How do I get my customers inside my coffee shop?”
These questions simply focus on only one subject – to create a great,
aromatic coffee for your customers. This is the real scenario.

2. Try becoming an expert in your field.


Extraordinary successful people do not rely on innate creative abilities
alone. Many agree the constant practice makes perfect. To become
expert in your field, you do not need to study and finish your doctorate
in order to become one. World class creative people are always pushing
themselves to their limits, even slightly passing beyond what they are
capable of doing.

Getting your mentor is always a good idea for you to become an expert.
It is said that all Nobel Prize winners have their mentors and coaches.
Why not get one? It is this saying that successful creative artists do not
just settle to like knowledge, they are thirsty for it.

3. Awareness and openness.


People with exceptional talents and abilities in creation do not stop until
a solution to the problem is solved. Practicing being mindful and
becoming aware involve establishing of expectations in mind and
becoming open and curious to so many things.

© Copyright. 2018. Mark Argana. All Rights Reserved. https://www.markargana.com 22


Curiosity is the beginning where our imagination works. Once our
imagination started to work, the opportunities to become more creative
tend to sprout. It is also advised not to let accidents upset you as many
creative inventions started with this.

4. Let your mind wander.


Make your subconscious mind work. This will happen if you sometimes
let yourself play during your leisure time. Make the creativity inside you
bloom by pretending you playing like a child. When we were kids, we
used to be futuristic. That was our nature. We always imagine how to
explore the future and how we overcome obstacles that come our way.

This attitude is comparable to a beginner who is learning to do


something new. Being a neophyte to something is always a challenge to
become better. In this way, he tends to explore and lets his mind
wander.

To become fully creative, it is worthy to establish daily goals. Especially


when you are working on projects, this attitude and routine can have a
long lasting impact in your creative life. And when you start working, try
to extend time to be able to get the flow going.

5. Generate as many ideas as you can.


We need to think as differently as possible to get some fresh ideas. We
must change the way we think. In today’s generation, we are constantly
faced by complex and ever-challenging completion brought about by

© Copyright. 2018. Mark Argana. All Rights Reserved. https://www.markargana.com 23


innovation. Our ability to think differently, if developed, becomes our
very important skill. It triggers creativity.

There are techniques that are very effective but we must be very careful
in choosing the techniques you want. This is because they have a
common denominator when applying them – acquisition of the basic
knowledge in the field we are about to work on.

So why do you think other people cannot get new ideas to stimulate the
creativity within them? The reason why other people cannot generate
fresh ideas is because most of us tend to get trapped with our thinking
patterns. We are stuck with our established thinking of things.

6. Fuse the generated ideas.


There are points in a person’s life that he needs to connect the
unconnected. There are lots of ideas that seem to happen by chance.
And there are happenings wherein we are unconnected to the situation
but we try to resolve it like the popular theory-generating idea of
Newton and his apple. We also have Archimedes and his bathtub. Just
like getting a sample from a certain population for study, this random
situation may stimulate our brain cells to connect with the situation we
are at present. This is simply what we call adjustment.

7. Select the best idea.


This is the third phase needed in order to make a tangible and definite
form of the ideas you generated and fused. This is the hardest trick in

© Copyright. 2018. Mark Argana. All Rights Reserved. https://www.markargana.com 24


the hat because choosing the best one can be a difficult task, a trial-and-
error situation. You can look at the steps on how to do it.
 Know what you need
Trusting one’s intuition may be the best thing to do so far. Nobody
can challenge that. These ideas should be as simple as possible but
fashionably elegant.
 Weigh on your ideas
Make your ideas compete with each other to determine their
similarities and differences. When you are able to look at the
variances among these ideas, you can then pick those who are
closely related.
 Don’t cease in editing
All things can be made better. It is up to you, the creative artist, to
decide whether the idea is a bad one or a good one. You have to
balance the pros and cons to assess the importance of editing it.

© Copyright. 2018. Mark Argana. All Rights Reserved. https://www.markargana.com 25


BOOK DESCRIPTION

Internet Business 101: A Simple Guide for Start-up Entrepreneurs was


written to guide readers the correct ways when entering in the world of
Internet business. The real purpose of which is to know the different ways to
create profit and give values to the improvement of human lives. What we see
and hear in today’s world are all products of creativity. The innovations that
are happening to most of our systems, be it in the government, the education
sector, the economic and political branches are relying to creativity for
development.

This book will teach you the incremental steps to become great
entrepreneurs, how passion and commitment become drivers to creating
profit, how to boost one’s creative minds to widen his knowledge, and many
more. Internet Business 101: A Simple Guide for Start-up Entrepreneurs
will also teach you how to set entrepreneurial goals to become master of your
own business.

Most especially for start-up entrepreneurs, the author is hopeful that this
book will help the readers what they are seeking to the God of creation –
making them a profit creator of their own unique way that will help lots of
people who are in need.

© Copyright. 2018. Mark Argana. All Rights Reserved. https://www.markargana.com 26


Internet Business 101:
A Simple Guide for Start-up Entrepreneurs
No part of this book or related files may be reproduced or transmitted by any
means (electronics, photocopying, recording, scanning or otherwise without
prior written permission of the author.

Copyright 2018 by Mark Argana.


https://markargana.com
All Rights Reserved.

© Copyright. 2018. Mark Argana. All Rights Reserved. https://www.markargana.com 27

You might also like