National Seminar

GENDER STEREOTYPING IN CAMPUS PLACEMENT:

AN INDUSTRY-ACADEMIA PERSPECTIVE

Centre of Excellence in Public Policy and Government

Indian Institute of Management Kashipur

March 18, 2019

The issue of gender differences and gender stereotyping play an important role in the career
counselling, choices, and placement processes in professional institutes. An urge to simplify
the social reality tends to create gender stereotypes which results in two consequences: (a) a
simplified version of complex reality, and (b) a resistance to change reinforced by a series of
cognitive, behavioural, and language mechanisms. This tendency results in the
misinterpretation of the social reality. The beliefs formed on the basis of the attitude of
simplification accentuates the association between particular professional categories and
gender. In other words, certain professions are considered appropriate for female
professionals and certain others are regarded good for their male counterparts. It is generally
assumed that that gender stereotypes diminish when academic excellence is given primary
importance in our premier institutions like Indian Institutes of Management (IIM).

Against this backdrop, National Commission for Women has sponsored a National Seminar at
IIM Kashipur to discuss various aspects of gender stereotypes from an academia-industry
perspective on the career preferences of graduates of these institutions and suggest ways to
decrease such gender stereotypes.

Sub-themes

1. Gender stereotypes and recruiters (Industry)

2. Career preferences in campus placements
3. Gender bias in occupations / professions.
4. Industry and academia collaboration in reducing gender stereotyping in campus
placement processes

Methodology Workshop

On the side of the seminar a methodology workshop will also be held on 17 Mar 2019 for
Research Scholars and academics. The workshop will look into latest research methods in
gender area that can help scholars in: (1) Identifying roots and mechanisms with which gender
stereotypes are created and sustained, and (2) Identifying methods of elimination of gender
stereotypes.

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Call for Papers and Guideline

1. Title of the paper must not be more than 15 words.

2. Name of the author with footnote.
3. Position, affiliation, email and mobile number should be mentioned in the footnote.
4. Abstract should be written in English (United Kingdom) within 250 – 300 words.
5. There should be 4 – 5 keywords followed by abstract.
6. Font type- Times New Roman. Font Size- Title (14), Abstract (12), Footnote (10).
7. 1.5 spacing with 1-inch margin in all sides.
8. Submit in MS Word document.
9. Full paper must be within 5000 – 6000 words including references, tables and
figures.

How to Participate

Interested doctoral students, faculty, NGO activists and industry professionals are requested
to send their brief one para resume and a letter of motivation (max one page) along with a
300 words abstract (if you want to present a paper) to gender@iimkashipur.ac.in within 25
Feb 2019. All the participants will receive certificates of recognition from IIM Kashipur

There are no participating fees for the seminar. In addition to this, organisers will cover food
and modest accommodation from the night of 17 March to the morning of 19 Mar 2019. The
participants are required to cover their own transportation to IIM Kashipur.

Important Dates:

Last Date for Abstract Submission: 25 Feb, 2019

Last date for full Paper Submission: 15 Mar, 2019

A volume of selected papers will be considered for publication from a reputed publishing
house.

About the IIM Kashipur and COE-PPG

The Indian Institute of Management Kashipur is a member of the elite league of IIMs. The
institute is set up with the objective of providing quality management education while
sensitizing students towards the needs of the society. IIM Kashipur commenced operations in
2011 under the mentorship of IIM Lucknow. The institute offers Post Graduate Programme in
Management (now MBA), a two-year full time residential programme. The rigorous
curriculum seeks to instil a passion for knowledge and ability to apply that knowledge to real
life scenarios. The programme lays emphasis on all-round personality development and
inculcates the values of leadership and integrity. The institute is located in one of the most
densely industrialized regions in the country with over 180 industries having plants in and
around the region and many more coming up. This places the institute at a vantage point
when it comes to ‘Learning by Doing’ via frequent industry interactions and live projects.

The Institute also offers Executive Post Graduate Programme called MBA(WX) for working
executives. Fellow Programme in Management (FPM) and Executive Fellow Programme

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(EFPM) equivalent to PhD are also offered. IIM Kashipur believes in a strong industry connect
and has invested in developing relationships with local industries.

The Centre of Excellence in Public Policy and Government (COE-PPG) of the institute is a
platform to serve as a bridge between policy makers, government agencies, civil society,
industries and academia by supporting scholarly research, training programmes and other
capacity building activities. The centre has undertaken regular research, training and capacity
building projects funded by the Government of India, ICSSR, The World Bank, Shastri Indo-
Canadian Institute and other state government agencies.

For more details, visit www.iimkashipur.ac.in or contact:

Dr Sana Khan / Ms Leena Sachdeva

Centre of Excellence on Public Policy and Government,
Indian Institute of Management Kashipur
Kundeswari, Kashipur 244713 (Uttarakhand) India
Tel (Office) +91-7088270882 / 7900444090-93 Extn: 332
Cell: 9149372693 / 8447885027
Email: coeppg@iimkashipur.ac.in