Professional Documents
Culture Documents
way:
restoring a
blue
ocean
n d e r so n, C handni
t a n y A ll in g , K ierstin A
Brit ilt o n B lalock
An t a la , H
Marvel’s history timeline
Comic books
linked to Sold to New Disney
Filed for Created
Founded teenage World purchases
bankruptcy Marvel
pregnancy & Entertainment Marvel
Studios
homosexuality?
68
39
54
09
96
04
98
19
19
19
20
20
19
19
s
40
CUT keep
recommended strategy
× Stop selling comic books, trading cards, toys
× Comic books/ trading cards purchased by collectors
× As they age, will become more valuable
× Toys too risky for a company that declared bankruptcy
× Keep character licensing
× Marvel continues to hold right to its characters
× License characters to toy companies
× Invest in Marvel Studios
× Large source of capital
× Purchase own studios and make movies
× Fix management problems
Tracking metrics
Intermediate Conclusive
× Revenue from box office for each × Return on Investment in Marvel
movie Studios
× Sales on licensed toys × Long-term revenue from Marvel
× Sales and demand on liquidated movies
inventory (comic books, trading × Long-term change in viewership
cards) on Marvel movies
× Long-term change in sales for
licensed toys
× Market share for movies/ licensed
toys
Thank
Any questions?
Works cited
“The Great Comics Crash of 1996 / Useful Notes.” TV Tropes, TV Tropes,
tvtropes.org/pmwiki/pmwiki.php/UsefulNotes/TheGreatComicsCrashOf1996.
“X-Men (Film Series).” Wikipedia, Wikimedia Foundation, 11 June 2018,
en.wikipedia.org/wiki/X-Men_(film_series).