BUSINESS PROPOSAL

FOR

KOLOVUK LAWN CARE AND

JANITORIAL COMPANY

25.02.2019 Prepared by: Jason Ason

 CONTENT

Contents
KOLOVUK LAWN CARE AND JANITORIAL COMPANY .............................................................................. 1
CONTENT ................................................................................................................................................. 2
EXECUTIVE SUMMARY ............................................................................................................................ 3
OUR SERVICE ................................................................................................................................... 3
Our Vision Statement ...................................................................................................................... 4
Our Mission Statement ................................................................................................................... 4
BUSINESS STRUCTURE............................................................................................................................. 4
ROLES AND RESPONSIBILITIES ........................................................................................................ 4
Chief Operating Officer ................................................................................................................... 4
Manager.......................................................................................................................................... 5
Field Workers .................................................................................................................................. 5
Front Desk / Customer’s Service Officer .......................................................................................... 5
SWOT ANALYSIS .............................................................................................................................. 6
MARKET ANALYSIS .......................................................................................................................... 6
Target Market ................................................................................................................................. 7
Competitive Advantage .................................................................................................................. 7
Sales and Marketing Strategy ......................................................................................................... 8
Sources of Income........................................................................................................................... 8
Sales Forecast.................................................................................................................................. 9
Pricing............................................................................................................................................ 10
Payment Options .......................................................................................................................... 10
Publicity and Advertising Strategy ................................................................................................ 10
Financial Projections and Costing ................................................................................................. 11
BUSINESS GROWTH............................................................................................................................... 12
Sustainability and Expansion Strategy .............................................................................................. 12
EXECUTIVE SUMMARY
Kolovuk Lawn Care Company Janitorial Services is a licensed company that will be based in Wall-nut
St., Lae, Morobe Province but will also operate in other cities and towns in Papua New Guinea. We
are in the business of helping our clients take proper care of their lawns and properties as well as
create the kind of environment and aesthetic that will give them joy. We have successfully come up
with a detailed list of land lords and property owners in the whole of Lae city; those whom who we
know will need our services and we look forward to helping the larger percentage of them to
manage their lawns and properties.

We are in business because we want to deliver excellent service to our highly esteemed clients;
those who will patronize our services. So far, we have acquired trainings and licensing that will
enable us to launch Kolovuk Lawn Care and Janitorial Company without any stress. We will ensure
that every property that we handle has our unique signature of excellence on it.

Before launching our business, we have been able to successfully secure business deals to manage
and take care of a good number of residential clients and business houses. Also we currently have a
permanent contract with the NKW group of companies. We are set to offer several services amongst
which are Lawn mowing, Hedge trimming, general cleaning and window washing, waste
management, housekeeping etc. This is just the services we will be offering to the clients that hired
our services.

Kolovuk Lawn Care and Janitorial Company is fully aware of the seasonal nature of the business
which is why have made provision to engage in complementary services during off peak period. We
will also provide consultancy services to home owners, property managers.

Kolovuk Lawn Care and Janitorial Company is a privately registered business that is owned by Mr.
Samson Kawa and family. Before starting Kolovuk Lawn Care and Janitorial Service Company, he has
worked in numerous industries for more than 10 years and has a good working relationship with
residence of most estates, organizations and business houses in Lae city.

OUR SERVICE
Kolovuk Lawn Care and Janitorial Company is committed to excellent and timely services delivery
and give its customer value for their money. We know that our customers are the reason why we are
in the business and we will ensure that we make them our number one priority. These are the
services Kolovuk Lawn Care and Janitorial Company will be offering;

 Lawn mowing/ maintenance

 Weeding or fertilizer and or pest control application
 Landscape care/maintenance services
 Hedge Mowing
 Weekly lawn cut
 Weeding Beds
 Cleaning service
 Window washing
 Trash Collection and removal
 Fall clean up
 Sweeping, mopping and polishing of floor
 Furniture and white goods cleaning
 Gutter Cleaning
  Consultancy and Advisory services
 Wipe and disinfect door knobs, telephones, light switches
 General housekeeping and cleaning services.

Our Vision Statement

Our vision at Lawn Care and Janitorial Company is to become the preferred choice of home owners,
property managers and government when it comes to lawn care and Janitorial services in Lae
Morobe Province and other parts of Papua New Guinea.

Our Mission Statement

We are a company that is established with the aim of helping homeowners, property managers and
the government manages their lawns and properties at its ultimate look. We will work towards
becoming the number one choice lawn care and janitorial service provider in Papua New Guinea.

BUSINESS STRUCTURE
Kolovuk Lawn Care and Janitorial company is a privately owned and managed company. It is a small
scale business which is why we have decided to only retain a hand full of employees and if we secure
more contracts than our present workforce can handle, we will recruit contract employee’s to help
us take care of the jobs. Below is the structure of Kolovuk Lawn Care and Janitorial Company;

Chief Operating
Officer ( Mr.
Samson Kawa)

Manager

Sales and
Marketing Field Staff Front Desk Officer
Executive

ROLES AND RESPONSIBILITIES

Chief Operating Officer
 Responsible for providing direction for the business
 Creating, communicating, and implementing the organization’s vision, mission, and
overall direction – i.e. leading the development and implementation of the overall
organization’s strategy.
 Responsible for the day to day running of the business
 Responsible for handling high profile clients and deals
 Responsible for fixing prices and signing business deals
 Responsible for signing checks and documents on behalf of the company
 Evaluates the success of the organization at regular interval
Manager/Sales and Marketing Officer
 Responsible for the planning, management and coordinating all projects on behalf of the
company
 Supervises projects
 Ensures compliance during project executions
 Provides advice on the management of projects
 Responsible for overseeing the accounting, costing and billing of every project
 Represents the organization’s interest at various stakeholders’ meetings
 Ensures that project desired result is achieved, the most efficient resources are utilized
and different interests involved are satisfied.
 Responsible for preparing financial reports, budgets, and financial statements for the
organization
 Responsible for overseeing the smooth running of HR and administrative tasks for the
organization
 Handles all financial transactions for the company
 Defines job positions for recruitment and managing interviewing process
 Carries out staff induction for new team members
 Responsible for training, evaluation and assessment of employees
 Oversees the smooth running of the daily office activities.
 Identifies, prioritizes, and reaches out to new partners, and business opportunities etc.
 Develops, executes and evaluates new plans for expanding increase sales
 Documents all customer contact and information.
 Represents the company in strategic meetings
 Helps to increase sales and growth for the company
 Markets space; finds tenants; participates in lease negotiations.
 Prepares necessary papers describing the property for advertising, pamphlets, open
houses, etc.
 Serves as a contact available to answer any questions about the property and schedule
showing appointments.

Field Workers
• Responsible for executing Lawn Care and Janitorial service
• Weeding or fertilizer and/or pest control application
• Handles Landscape care/maintenance services
• Carries out task in line with the stated job description
• Assist in transport working tools and equipment from the office (store) to site and
back to the office
• Handles any other duties as assigned the line manager

Front Desk / Customer’s Service Officer

• Receives Visitors / clients on behalf of the organization
• Receives parcels / documents for the company
• Handles enquiries via e-mail and phone calls for the organization
• Handles any other duties as assigned the line manager
SWOT ANALYSIS
Kolovuk Lawn Care and Janitorial Company do not intend to launch out on a trial and error basis,
hence the need to conduct a proper SWOT analysis and prepare a lawn care and Janitorial marketing
plan. We know that if we get it right from the outset, we would have succeeded in creating the
foundation that will help us build a strong and reliable Lawn Care and Janitorial business. As such,
knowing the areas of strength, weakness, as well as the opportunity that abounds for us at Lawn
Care and Janitorial Company became very expedient.

As a company, we look forward to maximizing our strength and opportunities and also to work
around our weaknesses and threats. Here is a summary from the result of the SWOT analysis that
was conducted on behalf of Lawn Care and Janitorial Company;

Strength
Our strength as a lawn care and Janitorial company is the fact that we have healthy relationships
with loads of both Residential and Commercial properties within the area where our business is
located. We have some of the latest equipment that will help us deliver neat and excellent jobs in a
professional manner. Aside from our relationship (network) and equipment, we can confidently
boast that we have some the qualities that are in high demand in the lawn care and Janitorial line of
business which are trust, honesty and relationship management.

Weakness
Our weakness could be that we are a new lawn care and Janitorial company in Lae, Morobe
Province, PNG and it will require consistency for us to gain the confidence of our prospective clients
(homeowners, property managers and even the government).

Opportunities
The opportunities that are available to us cannot be quantified; we know that there are loads of
homeowners, property managers and government establishment that will require our services in Lae
and other centres in PNG.

Threat
Some of the threats that we are likely going to face as a lawn care and Janitorial company are global
economic downturn that can impact negatively on household spending and the arrival of a
competitor (a company that offer same service as we do) within same location. There is hardly
anything we could do as regards these threats other than to be optimistic that things will continue to
work for our good.

MARKET ANALYSIS
One of the common trends in lawn care and Janitorial industry is that it takes consistent effort to
convince homeowners to hire the services of lawn care and Janitorial companies. The truth is that,
homeowners who have enough time can actually take care of their lawn and properties; all they
need is just a little training.

One of the challenges that lawn care and Janitorial companies face is in determining the amount to
charge their clients; some of them charge base on the hours it will take to deliver the job, while
some charge base on the size of the lawn to be mow. The challenge with this method is that land
features like slopes and ornamental landscaping size of the building etc. can greatly affect the time it
will take to get the job done.
Usually, most lawn care and Janitorial company ensure that they send their quotation to prospective
clients only when they have been able to do their calculations based on per square foot of the
property.

Even if the prices is not regulated in the industry, it is still difficult to see lawn care and Janitorial
company charging way higher than the average fee that is charged in the industry. Of course anyone
who decides to charge way over the average in the industry will struggle to retain clients. If at all any
lawn care and Janitorial company was to charge higher, they should be able to prove that they offer
premium services; they should be able to demonstrate professionalism, quality service and
reliability.

One the average, lawn care and janitorial business owners between K20 and K85 per job and at
about K100 per month or K40 per hour based on the clients’ preference. Most of them base their
estimates on a visual inspection of the area and property itself, and some of them go as far as
measuring the mowing area and the size of building itself as described above.

Target Market
Our target market as a lawn care and Janitorial company is not just restricted to only homeowners
and property managers and also government establishment. We will ensure that we position our
business to handle government contracts and other similar contracts that will require bidding et al.
This is the group of people that we shall market our lawn care and Janitorial business;

• Homeowners who are frequently out of town on business

• Golf course managers who may need help with maintenance

• Rental property or condominium association managers who are personnel-impaired

• Facilities managers for botanical gardens, historic buildings, municipalities and other
government entities, universities, cemeteries and other public places with green spaces,

• Homeowners who don’t have the vision, skill or tools to design their own landscaping, or
clean their properties

• New homeowners who wish to update the existing landscaping.

• Homeowners who plan to put their home on the market and want to improve its curb
appeal with fresh or updated landscaping and buildings

• Builders of both residential and commercial properties who don’t already have their own
landscaper or cleaning staff.

• Managers of public facilities

• Government establishment

Competitive Advantage
Kolovuk Lawn Care and Janitorial Company is fully aware that there is competition, which is why we
decided to carry out thorough research, so as to know how to take advantage of the available
market in the city where our business is located. We have done our homework and we have been
able to highlight some factors that will give us competitive advantage in the marketplace; some of
the factors are trust, honesty, good network and excellent relationship management.
Another competitive advantage that we are bringing to the industry is the fact that we have
designed our business in such a way that we can comfortably work with both the highly placed
clients and the lowly placed clients; our prices are designed to fit into the budget of the lower class,
the middle class and the upper class.

Lastly, our employees will be well taken care of, and their welfare package is amongst the best in the
industry, meaning that they will be more than willing to build the business with us and help deliver
our set goals and achieve all our objectives.

Sales and Marketing Strategy

We are quite aware that networking is an effective way to begin building your client base and we
have plans in place to leverage on all our networks. In view of that, we will continue to find local real
estate clubs and connect with them and also; we will find gathering where we can find homeowners
within the locations where we intend operating and then connect with them.

We will ensure that we bid at the appropriate time whenever there is the opportunity to handle
government contracts both at the community and state level. We will also enter business
partnership with local contractors since they also interface with property owners regularly; through
them we can secure business deals to manage the lawns and properties of their clients.

Over and above, we have perfected strategies to network with people who are likely to refer
business our way. In summary, Kolovuk Lawn Care and Janitorial Company will adopt the following
strategies in sourcing for clients for our business;

• Introduce our business by sending introductory letters alongside our brochure to stake
holders in the real estate industry, government institution and also property owners.

• Promptness in bidding for contracts

• Advertise our business in real estate

• Create different packages for different category of clients in order to work with their
budgets and still deliver quality job for them.

• Leverage on the internet to promote our business

• Direct marketing

• Word of mouth marketing

Sources of Income
Kolovuk Lawn Care and Janitorial Company will ensure that we do not only generate income from
our core service delivery but also from complementary services that we will render. Below are the
sources we intend exploring to generate income for Kolovuk Lawn Care and Landscape Company;

• Lawn mowing/maintenance

• Weeding or fertilizer and/or pest control application

• Landscape care/maintenance services

• Landscape design/contracting services

• Weekly lawn cut

• Weeding Beds
• Trimming Landscaping

• Fall Clean-up

• Hedge Mowing

• Weekly lawn cut

• Weeding Beds

• Cleaning service

• Window washing

• Trash Collection and removal

• Fall clean up

• Sweeping, mopping and polishing of floor

• Furniture and white goods cleaning

• Gutter Cleaning

• Consultancy and Advisory services

• Wipe and disinfect door knobs, telephones, light switches

• General hose keeping and cleaning service/Consultancy and Advisory Services

Sales Forecast
From the survey conducted, we were able to discover that the average lawn care and Janitorial
business owner rakes in about K5,000 to K50,000 in their first year of active business, and a steady
increase of K160,000 to K250,000 from subsequent year as long as they are consistent in what they
do and have been able to create additional source of income.

We have perfected our sales and marketing strategies and we are set to hit the ground running and
we are quite optimistic that we will meet or even surpass our set target of generating enough
income / profits from the first month or operations and build the business from survival to
sustainability.

We have been able to critically examine the lawn care and janitorial industry with more emphasis in
Lae and we have analysed our chances in the industry and we have been able to come up with the
following sales forecast. The sales projection is based on information gathered on the field and some
workable assumptions as well. Below are the projections that we were able to come up with for the
first three years of Kolovuk Lawn Care and Janitorial Company;

• First Year-: K45,000

• Second Year-: K120,000

• Third Year-: K200,000

N.B: This projection is done based on what is obtainable in the industry and with the assumption
that there won’t be any major economic meltdown within the period stated above.
Pricing
From our findings, the average cost of lawn services varies and it is dependent on loads of factors.
For example, normal lawn services include prices for services such as regular lawn maintenance
which includes edging, mowing and raking, fertilization, weeding beds, hedge trimming, shrub
removal, replacement or moving, landscaping, irrigation among other lawn services that may be
required by a client. While commercials and domestic cleaning service includes; vacuuming and
washing of floor, doors, windows and cupboards. Dusting off the office furniture, tables and desks,
electrical equipment such as computers, lights, fans, emptying of garbage bins and litter cans =,
cleaning of rest rooms and toilets. Usually, these services are priced separately in most cases and in
some instances; they may be priced together into one monthly service price.

The ideal thing for lawn care and Janitorial business owners is to adopt a package services price
format. Part of our business strategy is to ensure that we work within the budget of our clients to
deliver excellent lawn services. Over and above, the prices for our lawn care and Janitorial services
will be affordable.

Payment Options
The payment policy adopted by Kolovuk Lawn Care and Janitorial Company is all inclusive because
we are quite aware that different people prefer different payment options as it suits them but at the
same time, we will not accept payment by cash because of the volume of cash that will be involved
in most of our transactions. Real estate deals usually involves huge amount of money. Here are the
payment options that Kolovuk Lawn Care and Landscape Company will make available to her clients;

• Payment via bank transfer

• Payment with cash

• Payment via online bank transfer

• Payment via check

In view of the above, we have chosen banking platforms that will enable our client make payment
for services rendered to them without stress on their part.

Publicity and Advertising Strategy

Any business that wants to grow beyond the corner of the street they are operating must be ready
and willing to utilize every available means (conventional and non – conventional means) to
advertise and promote the business. We intend growing our business, which is why we have
perfected plans to build our brand via every available means. Below are the platforms Kolovuk Lawn
Care and Janitorial Company intend to leverage on to promote and advertise its property
management business;

• Encourage our loyal members to help us use Word of Mouth mode of advertisement

• Advertise our lawn care and landscaping business in relevant local newspaper, local TV
stations and local radio station

• Leverage on the internet and social media platforms like; Instagram, Google+, LinkedIn,
Facebook, twitter, et al to promote our lawn care and Janitorial business

• Engage in road show from time to time to create awareness of our lawn care and Janitorial
business.
• Distribute our fliers and handbills in target areas

• Attend landlord and residence association meetings with the aim of networking and
introducing our lawn care and janitorial business.

Financial Projections and Costing

• The Total Fee for incorporating the Business in PNG: K750.

• The budget for Liability insurance, permits and license: K1,500

• The Amount needed to acquire a small Office facility with space for storage of working tools
and equipment including reconstruction of the office: K10,000.

• The Cost for equipping the office (computers, printers, furniture, telephones, filing cabins,
safety gadgets and electronics): K3,000

• The cost for acquiring the required working tools and equipment (walk-behind mower, lawn
mower, an edger, a weed eater and hand tools): K10,000

• Additional Expenditure (Business cards, Signage, Adverts and Promotions): K1,000

Going by the report from our research and feasibility studies, we will need about K60,000 to set up a
standard lawn care and janitorial business in. These are some of the equipment that we would need
to fully launch our lawn care and janitorial business

• Lawnmower

• String Trimmer

• Grass Knives

• Half Moon Cutter

• Brooms

• Spades

• Levelling Rake

• Spring – tined Rake

• Wheel Barrow

• Carpet cleaner, carpet groomers and rakes

• Disinfection solutions, dispenser

• Mopping supplies, dusting and dust mops

• Buckets and Containers, rest room supplies

• Foam clocks and tabs, Squeegees. Smoothers, applicators

• Gloves, sprayers and spray bottles

• Janitor carts and organizers, safety PPE

• Scrapers and blades, window cleaner

• Wheel Barrow

Kolovuk Lawn Care and Janitorial Company is a privately owned business and it will be financed by
the owner who is also the chief operating officer of the company. These are the areas where we
intend sourcing for fund for Kolovuk Lawn Care and Janitorial Company

• Generate part of the start-up capital from personal savings and sale of his stocks

• Generate part of the start-up capital from family members and friends

• Generate the start-up capital from the banks

BUSINESS GROWTH
Sustainability and Expansion Strategy
It is easier for a company to survive when there is steady flow of income which is why we will ensure
that we leverage on every business opportunity that we come across during peak period and off
peak period as well. We are well positioned to diversify our services once the need arises.

Part of the sustainability strategy that we have adopted is continuous training of our workforce
(both fulltime staff and part – time workers) so as to provide them with the capacity to perform
effectively. We know that integrity, competence, trust and good relationship management is factor
that can guarantee a business to grow and survive in hash business environment which is why we
will work hard not to compromise these qualities that we possess.