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JKR Intro
Bloom & Blossom
11.02.19
Proudly independent
Globally connected
Over 300 Strong
We design brands.

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We design brands for scale
We design brands for disruption
We design brands for good

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Identity Voice

Motion Space
 Graphic
Structural
Film & Motion
Production
Visualising
Retouching
Photography
Experiential
Content
Voice
Copy
Big & Strategic

Entrepreneurial 

& Agile
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 Unique Ownable Memorable
Brand Ideas Identities Experiences

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Gut Stuff

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Idea

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Make sh*t cool.

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Identity

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Experience

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 Grew 34,000 social media 

followers in 6 months.
Investment, supplier and global partner 

in Kerry foods in under a year.

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Ugly

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Ugly - pre why

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Build a 
 Take on Get into
healthier 
 the big the
nation boys. chiller.

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Idea

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Beautiful Canned Sparkling
brands drinks water
aren’t aren’t comes in
called ugly. healthy. bottles.

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 Subvert Soda.
We’re not here to give you wings or ask you to taste the feeling.
We’re here to expose the Ugly truth and make good on our promises.
Nothing artifical. No bullshit. No compromise.
It’s time to get real, it’s time to get Ugly.

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Identity

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Experience

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Subvert Soda

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10X increased sales in first year.
Launched D2C in US.

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Hippeas.

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Idea.

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Identity

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Experience

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 Fastest growing natural food 

brand in the US
$70m projected revenue in 2019
Enterprise value $300m+

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Miller Harris.

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Tender Is The Night.
F. Scott Fitzgerald

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 Inspired by the novel’s fleeting moment of transcendence: 

“a scherzo of colour” in a Riviera Garden, Miller Harris set
perfumers, publishers, florists and designers alike a challenge: to
bring Fitzgerald’s words to life.

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Making sustainability beautiful.
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Making sustainability beautiful.

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Christmas packaging volume reduced by a 

factor of 10 on previous year.
34% sales increase on previous year.

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Form.

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Make beauty simple for people of colour.

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An agile process for 

brand development

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Gate Project Workshop Co-creation Go-To-Market Performance
Kick-off Workshop Strategy Reviews

Mine Define Create Execute

Phase

2 weeks 4 weeks 2 weeks prep + workshop 3 month cycles

4X week design sprints

Brand Discovery Brand Purpose Brand Architecture Master Retail Designs

Stakeholder interviews and Define the brand purpose and Define a future-proof brand Packaging, POS , OOH, Trade kit
document review. Assessment of key brand architecture. architecture framework that
business plan. drives and guides innovation. Master Marketing Concepts:
Brand Proposition & Idea Merchandise, Pop-up, Digital…
Category Discovery Define the key messaging and Brand Equities
Tasks

Competition and category trends
Audience Discovery
Prioritisation, Personas with
Journey Mapping. Option for
focus groups / online panel.
Deliverable
central brand idea for design.
Design Territories
Up to 3 design territories with
mood-boards and key assets
across up to 3x touchpoints.
Design key elements of the brand
visual and verbal identity
Brand World
Illustration of brand on packaging,
digital, point-of-sale, retail, social…
Brand Book/ Toolkit
Final documentation of the brand
identity with inclusion of final assets.
Partner Pack
Full asset pack for retail partner

Strategic Blueprint Purpose, positioning Core brand equities and Evolving the brand and
and initial design brand architecture range in the market
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Partnership model

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Partnership Fees
Payment for services and materials 

over an agreed period.
Commercial
Royalties
Structure Percentage of total sales over an
agreed period.
We have a 3 part commercial 

structure for working with
Equity
entrepreneurial businesses.
Percentage ownership in the business.
This structure allows us to reduce 

fees for initial investment and form 

an invested long term partnership 

with a business.

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The content of this presentation
is for internal use only and must
not be put into the public domain