Mahindra & Mahindra Limited is part of the Mahindra Group, an

automotive, farm equipment, financial services, trade and logistics, automotive

components, after-market, IT and infrastructure conglomerate[2] The company was
set up in 1945 in Ludhiana as Mahindra & Mohammed.[3][4] Later, after the
partition of India, Malik Ghulam Muhammad returned to Pakistan and became that
nation's first finance minister. Hence, the name was changed from Mahindra &
Mohammed to Mahindra & Mahindra in 1948.[5]

Initially set up to manufacture general-purpose utility vehicles, Mahindra &

Mahindra (M&M) was first known for assembly under licence of the iconic Willys Jeep
in India. The company later branched out into manufacture of light commercial
vehicles (LCVs) and agricultural tractors, rapidly growing from being a manufacturer
of army vehicles and tractors to an automobile major with a growing global market.
At present, M&M is the leader in the utility vehicle (UV) segment in India with its
flagship UV, the Scorpio (known as the Mahindra Goa in Italy).[6]

M&M is India's largest SUV maker.[7]

Business

Mahindra Scorpio Second Generation

Mahindra Scorpio First Generation

Mahindra Scorpio Pick Up

Mahindra Jeep CJ 340

Mahindra AXE
Mahindra Pick Up (old version)

Mahindra & Mahindra grew from being a maker of army vehicles to a major
automobile and tractor manufacturer. It has acquired plants in China[8] and the
United Kingdom,[9] and has three assembly plants in the USA. M&M has partnerships
with international companies like Renault SA, France[10] and International Truck and
Engine Corporation, USA.

M&M has a global presence[11] and its products are exported to several countries.[12]
Its global subsidiaries include Mahindra Europe Srl. based in Italy,[13] Mahindra USA
Inc., Mahindra South Africa[14] and Mahindra (China) Tractor Co. Ltd.

M&M is one of the leading tractor brands in the world. It is also the largest
manufacturer of tractors in India [15] with sustained market leadership of over 25
years. It designs, develops, manufactures and markets tractors as well as farm
implements. Mahindra Tractors(China) Co. Ltd. manufactures tractors for the
growing Chinese market and is a hub for tractor exports to the USA and other
nations. M&M has a 100% subsidiary, Mahindra USA, which assembles products for
the American market.

M&M made its entry into the passenger car segment with the Logan in April 2007
under the Mahindra Renault joint venture.[16] M&M will make its maiden entry into
the heavy trucks segment with Mahindra Navistar, the joint venture with
International Truck, USA.[17]

M&M's automotive division makes a wide range of vehicles including MUVs, LCVs
and three wheelers. It offers over 20 models including new generation multi-utility
vehicles like the Scorpio and the Bolero.

At the 2008 Delhi Auto Show, Mahindra executives said the company is pursuing an
aggressive product expansion program that would see the launch of several new
platforms and vehicles over the next three years, including an entry-level SUV
designed to seat five passengers and powered by a small turbodiesel engine.[18]
True to their word, Mahindra & Mahindra launched the Mahindra Xylo in January
2009, and as of June 2009, the Xylo has sold over 15000 models.[19]

Also in early 2008, Mahindra commenced its first overseas CKD operations with the
launch of the Mahindra Scorpio in Egypt,[20] in partnership with the Bavarian Auto
Group. This was soon followed by assembly facilities in Brazil. Vehicles assembled at
the plant in Bramont, Manaus, include Scorpio Pik Ups in single and double cab pick-
up body styles as well as SUVs.[21]

The US based Reputation Institute recently ranked Mahindra among the top 10
Indian companies in its 'Global 200: The World's Best Corporate Reputations' list.[22]
Mahindra is currently preparing to sell the diesel SUVs and pickup trucks starting in
February 2010 in North America[23], through an independent distributor, Global
Vehicles USA, based in Alpharetta, Georgia.[24] Mahindrahas announced it will import
pickup trucks from India in knockdown kit (CKD) form to circumvent the Chicken
tax.[25] CKDs are complete vehicles that will be assembled in the U.S. from kits of
parts shipped in crates.[25]

[edit] Awards
[26]
1. Bombay Chamber Good Corporate Citizen Award for 2006-07

2. Businessworld FICCI-SEDF Corporate Social Responsibility Award – 2007

[27]
3. Deming Prize

4. Japan Quality Medal in 2007[28]

[edit] Models

• Mahindra Bolero

o Mahindra Bolero Camper

o Mahindra Bolero Inspira

o Mahindra Bolero Stinger Concept

• Mahindra Scorpio

o Mahindra Scorpio Getaway

o Mahindra Scorpio First

• Mahindra Xylo

• Mahindra Legend

• Mahindra MM550 XD

• Mahindra-Renault Logan (in cooperation with Renault)[29]

• Mahindra Axe

• Mahindra Major

o Mahindra Souvenir Concept

• Mahindra Commander

• []
 • Mahindra DI

• Mahindra Cab Chassis[30]

Date of Establishment 1945Revenue2905.42 ( USD in Millions )

Market Cap 305558.0130035 ( Rs. in Millions )
Corporate AddressGateway Building,Apollo Bunder,Mumbai-400001, Maharashtra
www.mahindra.com

Management Details

Chairperson - Keshub Mahindra

MD - Anand G Mahindra
Directors - A K Nanda, A S Ganguly, Anand G Mahindra, Anupam Puri, Arun Kanti Dasgupta,
Bharat Doshi, Deepak S Parekh, Keshub Mahindra, M M Murugappan, Nadir B Godrej, Narayan
Shankar, Narayanan Vaghul, R K Kulkarni

GROUP MANAGEMENT BOARD

Anand G. Mahindra

Vice-Chairman & Managing Director

Bharat Doshi

Group Chief Financial Officer

A. K. Nanda

President - Infrastructure Development Sector

Anjanikumar Choudhari

President – Farm Equipment Sector

Rajeev Dubey

President – HR, After – Market & Corporate Services

Pawan Goenka

President – Automotive Sector

Hemant Luthra

President – Systems & Techonologies Sector

Anoop Mathur

President – Two-Wheeler Sector

Uday Y. Phadke

President - Finance, Legal and Financial Services Sector

Ulhas N. Yargop

President – Information Technology Sector

Narayan Shankar

Company Secretary

Business OperationAutomobiles-Tractors

Background

Mahindra & Mahindra was established on October 2, 1945 when K.C. Mahindra visited the
United States of America as Chairman of the India Supply Mission. He met Barney Roos,
inventor of the rugged 'general purpose vehicle' or Jeep and had a flash of inspiration: wouldn't a
vehicle that had proved its invincibility on the battlefields of World War II be ideal for India's
rugged terrain and its kutcha rura

FinancialsTotal Income - Rs. 134544.5 Million ( year ending Mar 2009)

Net Profit - Rs. 8367.8 Million ( year ending Mar 2009)

Company SecretaryNarayan Shankar

Bankers Auditors -Deloittee Haskins & Sells

Period-2008-2009

Instrument-Equity shares

Authorized Capital(Rs. cr)-Rs.110

Issued Capital(Rs. cr) –Rs.96.9

PAIDUP- Shares (nos)- 95710859 Face Value-10 Capital(Rs.crores)-95.71

Dividend Policy
Your Directors are pleased to recommend a dividend of Rs.10 per Equity Share, payable to
those Shareholders whose names appear in the Register of Members as on the Book
Closure Date. In recognition of the difficult economic climate in which the Company
operated during the year, a small reduction is being made in the proposed dividend as
compared to the dividend of Rs. 11.50 per Equity Share paid in the previous year. Also the
proposed dividend will be paid on a slightly enlarged capital base of Rs.278.82 crores (as
against Rs. 245.74 crores in the previous year). The equity dividend outgo for the financial
year 2008-09, inclusive of tax on distributed profits (after reducing the tax on distributed
profits of Rs.14.15 crores payable by the subsidiaries on the dividends receivable from
them during the current financial year) would absorb a sum of Rs.312.06 crores (as against
Rs.321.09 crores comprising the dividend of Rs.11.50 per Equity Share paid for the
previous year).

Profits:
The Profit for the year before Depreciation, Interest, Exceptional items and Taxation was
Rs.1,362.97 crores as against Rs.1,496.94 crores in the previous year, a decline of 8.95%.
Profit after tax after considering the profits earned by the erstwhile Mahindra Holdings &
Finance Limited for the period 1st February, 2008 to 31st March, 2008 was Rs.867.51 crores
as against Rs.1,103.37 crores in the previous year, a decline of 21.38%. Your Company
continues with its rigorous cost restructuring exercises and efficiency improvements which
have resulted in significant savings through continuous focus on cost controls, process
efficiencies and product innovations that exceed customer expectations in almost all areas
thereby enabling the Company to take full advantage of the recovery in the economy, as
and when it happens