ALEXIS KLEIN GREEN NEW DEAL

NEWS RELEASE, ADVERTISMENT AND POWER POINT “THE GREEN NEW DEAL”

ALEXIS KLEIN

PURDUE UNIVERSITY: COM 60511, SECTION 2

Scott Schaffer, Instructor

ALEXIS KLEIN GREEN NEW DEAL

GREEN NEW DEAL LEGISLATION TO CUT CARBON AND BUILD JOBS

CALIFORNIA, Feb. 7, 2019/PRNewswire/-- If the climate of the planet continues to rise 2 degrees
Celsius above preindustrialized levels, the United states risks financial damage of public
infrastructure and up to $1,000,000,000,000.

Representative Alexandra Ocasio-Cortez and Sen Ed Markey have introduced new legislation
that outlines a progressive plan to completely eradicate U.S. carbon emissions and boost the
economy.

Specifically, the Green New Deal would:

-Upgrade all existing buildings in the United States to be able to attain maximum energy
efficiency.
-All new buildings would be built to attain maximum energy efficiency.
-Large scale investment by the federal government into renewable and clean energy industries.
-Supporting farmers and ranchers to remove pollutions and greenhouse gasses from the
agriculture industry by investing in sustainable farming.
-Investing in zero emissions public transportation.

The president of the Union of Concerned Scientists, Ken Kimmell, said of the New Green Deal,
“The resolution’s focus on a rapid, massive near-term investment in equitable climate solutions
is exactly what’s needed to accelerate the clean energy momentum already underway
nationwide.”*

Labor unions are just as pleased with the proposed legislation. Héctor J. Figueroa, the president
of the Service Employee’s International Union, the biggest property services union in the United
States said of the New Green Deal, “This is an opportunity to tackle economic inequality and re-
industrialize America with a green economy through jobs that, with the right training, can
provide career ladders for many low-wage workers who struggle to afford the high cost of
living.”**

The New Green Deal is a comprehensive plan to create jobs, boost the economy and totally
eliminate green house gasses. The New Green Deal cleans up the United States today while
setting ourselves up for a cleaner, more profitable tomorrow.
ALEXIS KLEIN GREEN NEW DEAL

Resources:

*Crundon, E. (2019, February 7). Green New Deal's path forward could lie in infrastructure
legislation, experts say. Retrieved from https://thinkprogress.org/experts-green-new-deal-
resolution-ocasio-cortez-infrastructure-85ff057dd235/

**Maniscalco, J. (2019, February 8). Unions Show They Get Climate Change And The Need For
A Green New Deal – LaborPress. Retrieved from http://laborpress.org/unions-show-they-get-
climate-change-and-the-need-for-a-green-new-deal/

U.S. House. (2019, February 7). Congress.gov(A. OCASIO-CORTEZ & E. MARKEY, Authors)
[H.R. Res. BACK TO RESULTS PREVIOUS (disabled)NEXT H.Res.109 from 116 Cong., 1st
sess.]. Retrieved from https://www.congress.gov/116/bills/hres109/BILLS-116hres109ih.pdf
 Feb. 7th, 2019 Green New Deal
"A mission to save Humans are the leading cause of global warming and climate change
all of creation by
over the last century. Ice burgs are melting, wild fires are increasing,
engaging in massive
job creation.” and people will succumb to death by heat stress. However, there is

Sen. Ed Markey hope!

HOPE!!!
The Green New Deal outlines a holistic spending plan that creates jobs, invests in infrastructure
and would cut the United States net carbon emissions to zero.
 2

"Even the solutions

that we have How?
considered big and
bold are nowhere Spending Plan
The Green New Deal creates jobs by investing in clean energy industries. When the Federal
near the scale of the government invests into clean energy manufacturing, more jobs are created. The federal
actual problem that government will invest in re-training programs putting people back to work that may have been
climate change left behind by the oil and coal industries. Old buildings will be getting a renewable energy facelift,
presents to us." offering construction jobs. Clean energy public transportation will give transportation unions
workers back in busses and trains that leave cities in a much better condition for our children.

Rep. Alexandria
Ocasio-Cortez
How can you help?
-CONTACT LOCAL REPRESENTATIVE: Call, email and/or write to your state
representatives and let them know that you want the Green New Deal passed in the House of
Representatives.
-SOCIAL MEDIA: Use the #GREENDEAL and tell your followers how you support the
Green New Deal.
-CALL YOUR UNION: Let your union know that you stand behind the Green New Deal.

Green New Deal

3632 Barbara St.
San Pedro, CA 90731
 GREEN NEW DEAL
A WIDE RANGING PUBLIC INFLUENCING STRATEGY TO INFLUENCE PUBLIC
POLICY
 THE PROBLEM
• NOT ENOUGH BIPARTISAN SUPPORT FOR GREEN NEW DEAL TO PASS INTO LAW.

SITUATION ANALYSIS
• POSITIVE FORCES:
• MORE DEMOCRATIC INFLENCE IN THE HOUSE OF REPRESENTATIVES- MEANING MORE SUPPORT FOR CLIMATE
CHANGE DISCUSSION BY CONSTITUENTS
• NEGATIVE FORCES:
• SOME CONSTITUENTS NOT BELIEVING IN CLIMATE CHANGE
 PROGRAM GOAL
• GAIN SIMPLE MAJORITY VOTES IN THE SENATE (51).

TARGET PUBLICS
• REPUBLICAN SENATORS: AWARE & ACTIVE
• U.S. CIZTIZENS: AWARE/UNAWARE & ACTIVE
• UNDER-EMPLOYED: AWARE/UNAWARE & ACTIVE
• NON-GREEN ENERGY INDUSTRIES: AWARE/ACTIVE
• NON-VOTING DEMOCRATS (AGES 18-24) : AWARE/UNAWARE & ACTIVE/LATENT
• REPUBLICAN VOTERS: AWARE/UNAWARE & ACTIVE/LATENT
 OBJECTIVES
• REPUBLICANS SENATORS : Gain 10 votes in one year by proving job creation in specific Republican
regions.
• U.S. CIZTIZENS: Increase awareness, with in one year, the direct link of Global Warming to
endangering economy. Increase awareness of Green New Deal as solution to global warming and
strengthening economy.
• UNDER-EMPLOYED: Increase awareness, within a year, the growth in potential job market if Green
New Deal is voted is voted into law.
• NON-GREEN ENERGY INDUSTRIES: Increase, within one year, awareness of how investment into
reeducation programs will lead to job creation. Have 20,000 of the 50,000 coal miners reaching out
to their REP and SEN to vote for Green New Deal.
• NON-VOTING DEMOCRATS (AGES 18-24): Increase voter turn out by 20% in one year.
• REPUBLICAN VOTERS: Increase awareness of positive impact of clean energy infrastructure by 20%.
 ACTION STRATEGIES
• REPUBLICAN SENATORS: Work with them on other laws they might want and trade votes.
• U.S. CIZTIZENS: Working with print and broadcast journalists to bring the Green New Deal into the
public awareness. Target popular Podcasts: Crooked Media, Joe Rogan Experience, etc.
• UNDER-EMPLOYED: Booths at career fairs. Working with the Unemployment Agency to co-sponsor
public career events.
• NON-GREEN ENERGY INDUSTRIES: Town halls with coal and oil industry workers. Pancake
breakfasts with scientist and economists.
• NON-VOTING DEMOCRATS (AGES 18-24): Teaming up with YouTubers and video game streamers to
talk about Green New Deal and Voting in general. An updated version of MTV’s ROCK THE VOTE.
College campus tours. Social media pushes.
• REPUBLICAN VOTERS: Get Green New Deal representative on Shepard Smith on Fox News.
Grassroots effort in Republican cities and states to show concrete job growth.
 EVALUATION PLAN
• REPUBLICANS SENATORS : If Republican Senators start hearing from constituents and are willing to
have meetings about Green New Deal, votes should follow. Increase in votes will signify success.
• U.S. CIZTIZENS: Following social media and media in general for “Think Pieces.” Will use media
monitoring tool to measure awareness. One-hundred mentions a day will signifying success.
• UNDER-EMPLOYED: Gaining support from Millennials, day care workers, teachers and restaurant
staff this will be a successful campaign.
• NON-GREEN ENERGY INDUSTRIES: If 20,000 coal miners start lobbying their senators this will
signify success.
• NON-VOTING DEMOCRATS (AGES 18-24): Polling voters to see if there was a rise in votes. If there
is, then the campaign was a success.
• REPUBLICAN VOTERS: Polling voters to see if there was a rise in votes. If there is, then the
campaign was a success.