IV.

Action plan
Objectives:

- expand business in a new entry mode in Singapore.

- build customer database of at least 250,000 households within the next 12 months
- achieve 75% customer awareness of Trung Nguyen brand in Singapore market.
- achieve an operating profit of over £1 million on sales of at least £2 million
- achieve a market share of 10%
Measure of success: The customers are in favor of Trung Nguyen coffee when they want to drink coffee

Action Steps Responsibilities Timeline Resources Potential Barriers Communications Plan

Step 1: The project 1 month A. Based on the A. The reputation of -Director of project department
Finding the director and his (October 23, available established international competitors: will hold the meetings in
franchise staff will 2010- relationship of Trung Starbucks, etc. Singapore to find partners
recipients corporate to do November 23, Nguyen in Singapore B. The terms and conditions thanks to basis of Trung
this. 2010) market. are not agreed by both parties Nguyen in this market.
B. The needs of a good - Using the Internet to find out
diplomatic manager. franchisees or take advantages
of word-by-mouth.
Step 2: Marketing 1 month A. Budget for hired A. The cost for stores is so - Through the landing agency.
Finding the department will be (November 20, stores’ space high in Singapore. - Acquiring the information on
locations. in charge and 2010- B. Preparation of B. Using time to master the the Internet and other
consider the December 20, contract and other regulation for this type of communication channels.
recommendation 2010) policies. business
of franchise.
Step 3: Business About 1.5 A. Staff for market A. Thinking creatively and in -Creating the questionnaire to
Determining development moths(Novemb research and consider favor of customers’ taste. potential customers.
strategy for department will er 18, 2010- the production plan
target take care this December, 30,
customers. 2010)
Step 4: Build Human resource About 1 month A. Using the headhunter A. The negotiated salaries for -Advertising on the posters, the
the structure department (October 29, to attract the exceptional excellent employees Internet and on papers
and employs staff 2010- employees
recruiting the according to a November 27, B. Hire the Singapore
employees appropriate 2010) agency to recruit
criteria of employees for company
employees for
each position.
Step 5: Marketing 1 month A. Estimated the ad A. Understanding the most -Using the suitable
Implement department do this budget and using the effectives ways to advertise the communication channels.
the advertising agency. products. - Make use of the marketing:
marketing B. Money for some B. There are many products for word-by-mouth.
plan. promotion events. drinks for customers to choose

Evidence Of Success:

Now, Trung Nguyen has a first franchising store in the Singapore market. The performance of this sotre is good and the plant director
is about to go further in this business type.

Evaluation Process:

The business plan will grow and develop because Trung Nguyen is confident with their tasty coffee and “Inspiring Creativity”. This forecast aslo
base on the current the coffee consumption of Trung Nguyen coffee in Singapore