 ANALYTICS AS A VALUE

PROPOSITION IN OUR BFSI BPO Issue I Winter 2010

OFFERING ........................ 1

 OVERHEARD FROM MARKET

HYPES ON FUTURE
ANALYTICS! W HAT IS TWEETED
ABOUT ANALYTICS ............ 2

 LEGENDS – THEIR W AY
FO‖R‖WARD! EVEVENTS
DRIVING COE , SHAPE OF
THINGS TO COME & HOW TO BE
ACTIVE ............................ 3 Analytics
ADDRESSING THE NEEDS OF BFSI CLIENTS BY ANALYTICS
LED BUSINESS TRANSITION. CoE
ancial
"It is great to see the collaborative effort across BFSI BPO, the BI Practice, KPO and the Innovation labs that has led to
the formation of the Analytics CoE. I expect the CoE to be a very good platform for Learning and Sharing that would
create a roadmap of Excellence for the services we provide to all our customers. As we progress further, I expect the
CoE to be a value-engine for our unit that would lead to a significant amount of demand creations in our growth path.

I would encourage all of you to benefit from this CoE by pro-actively contributing. With my background in the data space,
I would personally look forward to being part of the CoE and learning from the amazing work you folks do in the area of
Analytics."
Dinanath Kholkar
CEO TCS eServe Ltd and Head of BFSI BPO
Let the Dataset change
BFSI Clients and Analytic Fraternities across TCS BFS BPO are
increasingly realizing the need to have advanced analytical capabilities
your Mindset! Siraj Irani,
Executive Vice President, TCS eServe Ltd
that are shaping up the future offerings.
Hans Rosling's presentation on 'Global
Analytics as a value Health and Poverty Trends' at Ted Forum
is the hallmark in Analytics space -
making sense of the world by having fun
proposition in our BFSI BPO with statistics.

Analytics is all about making business

offering data narrate a story. Reports, tables,
charts and dashboards all deliver
information and take business a step
We need all fraternities to engineer The Analytics CoE is to closer to insights and foresights; and to
advancement in our approach while support classifying future make effective decisions, an appreciation
of context, trends and consequences is
offering solutions, and to drive value add growth initiatives, market
required.
by improving overall analytical opportunities and charting
capabilities. the roadmap with Systematic organization of facts aimed to
validate certain conclusions, can bring out
competitive offerings, new unexpected outcome, thus providing a
We welcome your involvement in products and services new way of seeing business challenges,
and prompting to find newer ways of
building this Centre of Excellence so that besides identifying scales affecting change.
it truly brings in practical application of and means for
foresight that enhances customer delight. optimization. Analytics based storytelling is a
knowledge management tool that
communicates meaning locked in the
The Analytics CoE helps in identifying The Analytics CoE strives data. The objective of Analytics CoE is
to offer solutions to help just that - showing the numbers in a way
strategic decisions and business that will bridge the INSIGHT gap.
innovation for pioneering the next TCS compete in the global
generation enterprise practices in the BFSI analytical space and Lets strive together to help our customers
succeed by creating meaningful stories
Analytical & Advisory space for BFSI setting professional from the business data, stories that lead
domain. benchmark. to effective decision making. Analytics is
the way to go!
 Overheard from market CLASSICS OF
hypes on present state- ANALYTICS

With social media and mobile
technology getting blended with
purchase behavior, the success
of analytics depends on how fast
it integrates on real time with the
business, technology, economics
and social behavior of the target
consumer.
"It is not necessary to
change.
Survival is not
mandatory."
W. EDWARDS DEMING
of-art analytics
Embedded Analytics with Next Gen Data
Warehousing Social collaboration with
Analytics, and Cloud Computing are the most
hyped! An interesting advancement in
the industry across platforms is
Jim Kobielus, senior analyst at an optimal blend unveiled
Forrester Research while recently across Cognos 10, DB2
referring to Next Gen Data 10 and InfoSphere Server by
Warehousing mentioned, “we’re IBM.
often talking about .., analytics
Cognos 10 brings Speed to
that are embedded in
Insight with Social
applications or embedded in
Collaboration and Mobile, DB2
business processes or in the
10 brings Simplicity of Competing on Analytics, by Tom
decision cycle of the company.
Analyzing Past, Present, Future Davenport
… want true real-time apps end-
and InfoSphere Server Fuels the
to-end, you need a completely ―Some companies have built their
Analytics Engine with Trusted very businesses on their ability to
distributed in-memory caching
Data. collect, analyze, and act on data.‖
environment and a heck of a lot
of I/O bandwidth…. Real time ―Although numerous organizations
To top it all, IBM provides a
will enable ever more agile and technology preview of Hadoop-
are embracing analytics, only a
handful have achieved this level of
data-rich exploration and based big data analytics proficiency. But analytics
calculation in the field for software running on premise competitors are the leaders in their
everybody.” varied fields—consumer products
and the IBM Test Development
finance, retail, and travel and
cloud. http://it.sys-con.com entertainment among them.‖
http://www.information-management.com

What is tweeted about

http://twitter.com/analytics
future
Twitter Acquires Web
Analytics Firm
Smallthought Systems
http://www.pcmag.com/art
icle2/0,2817,2364925,00.a
sp
analytics? MicroStrategy and Teradata
Announce New Multi-
Channel Customer Analytics
Looking at analytics Solution for Banking
everyday you have already Industry:
lost the battle to growth - http://bit.ly/byDnvv
Interaction Profiling is the
future Actionable Analytics at
http://twitter.com/HiTCHO Zynga: Leveraging Big Data
to Make Online Games More
Predictive Analytics is more Fun and Social
concerned about the future http://bit.ly/bLue0S
Super Crunchers, by Ian Ayers
rather than analyzing the
past http://bit.ly/9Hc2DI How Predictive Analytics ―In the past, one could get by on
#predictiveanalytics Can Make Money for Social intuition and experience. Times have
changed. Today, the name of the
Networks
game is data.‖
The future of BI in the http://bit.ly/cQn8AI —Steven D. Levitt, author of Freakonomics

cloud: http://bit.ly/9IiSK1 . ―Data-mining and statistical analysis

Will artificial intelligence
one day threaten the
advisory industry
http://bit.ly/9W2MlS
#FoASignPost
DB-centric article cites
22.4% IDC growth rate for
cloud BI & Analytics
through 2013.
Understanding and Profiting
from the Next Banking
Crisis - with Chris Whalen,
Institutional Risk Analytics
http://ow.ly/33kl5
have suddenly become cool....
Dissecting marketing, politics, and
even sports, stuff this complex and
important shouldn't be this much fun
to read.‖ —Wired
 Legends – Their Way Fo‖R‖ward! Your Zone
Professor who invented analytic software for the
experts! Well if you think that Nie’s attempt
is a social activism, watch out what
Dr.Norman Nie is a pioneer in
IBM and SAS are talking about.
predictive analytics; he co-
invented the Statistical Package “Predictably, both SAS and IBM
for Social Sciences (SPSS). have taken steps to accommodate R
and posit themselves in the middle
Do you know that Nie started of the predictive analytics
SPSS as an academic exercise revolution. IBM says that
without knowing that it would algorithms written in R will be
fetch $1.2 Billion from IBM?
accessible in their system, and SAS
Well, if that is history, watch out is making room for R results to be
history in the making where Nie is displayed in its technology”
creating waves in offering an open
source solution for taking Analytics CoE welcomes
analytics to masses. "Everyone can, with
"R is an absolutely massive nomination from you for
open-source R, afford to advancement on the kind of
Quentin Hardy of Forbes know exactly the value of analytics I invented, It's an
actively participating in the
Magazine brought out an article their house, their opportunity to change the game in following fora.
highlighting how Nie is planning the fastest-growing field in
automobile, their spouse
to bring the next wave of
and their children-- software." - Nie  CoE News Letter
revolution in analytical products.
negative and positive,"  Strategic Support
“Revolution takes as its starting he says, presumably  Solution R&D
point the statistical programming
Are you R literate  Artifacts
joking about the last bits.
language R, a freebie invented in
1993 by some academics in New "It's a great power for being future  Knowledge Base
Zealand and since then enriched equalizer, a Magna proof? For nominations, touch base
by many volunteers. The public- Carta for the devolution
domain library of R software of analytic rights." - Nie http://www.forbes.com/forbes/2010/052 with your group’s brand
numbers 2,500 routines” 4/opinions-software-norman-nie-spss- ambassadors / Unit Heads!
comments Hardy about the new ideas-opinions_2.html
attempt.
Rajender Tarlada
Seema Malhotra
Events Driving the CoE Shape of things to come Panchanana
Karan Kanchan
 Interactive session with Team Leaders from ICG  Taking Cross Functional Team to broader forum for
wider participation
Ashish Mote
Analytics, USAA Practice and Risk Analytics -
Sharing of BI Best Practices by Mr.Kamlesh  Wider Participation and inter Business Unit Meetings to
Mhashilkar share best practices You can also activate your
 Workshop on Analytics Capability - Risk Analytics Knowmax access to
 Hands on meet to frame pain points of customers and
 Workshop on Analytics on SWOT, BCG Matrix identify solutions Analytics CoE Discussion
Mapping -
 Curtain Raiser on Analytics CoE
Board, by logging into:
 Connect Meeting across Analytics Teams
 Innovation Lab - Meeting with Prof. Harrick M. Vin  Interactive Session with TCS Risk Management on
& his Team, Tata Research, Development and
https://mysite.knowmax.ultima
Basel Implementation
Design Centre (TRDDC) tix.net/personal/tcsknowmax_3
 Workshop on evaluation of Clients’ pain points and 20874/Lists/Analytic%20CoE/
 Discussion with other stakeholders; Other solution R&D
Innovation Labs, Business Heads Insurance , AllItems.aspx
Marketing, UAT & Consumer Banking
 CoE Scope discussion with Mr.Dinanath Kholkar,
CEO TCS eServe Ltd. and Head of BFSI BPO
Grapevine Topics you can contribute!
 Sharing of CoE vision with TCS Banking Risk Brief write-up on an Analytics Book
Management Team Kolkata is the next stop for Analytics
Emerging Topic in BFSI Domain on
 Innovation & COIN Framework discussion with Expansion! usage of Analytics.
U.S. Citi Risk Management Team.
Most Tweeted topic on Twitter about
Analytics, Banking & Insurance Future.
Be an active member of Analytics CoE! The Analytics CoE is in the process of
You can share White Papers, Case Studies, building the scope, capability mapping and What legends of Analytics are working
towards creating history?
Client’s Pain Points, Solution / Product Ideas. coming up with unique offerings & value
proposition. Win token of appreciation
You be part of it!
Share your learnings and create virtual networks.
Watch out for space in knowmax for your contribution!
 Pick the right A N A LY T I CS
analytical CoE
mind for
addressing
your clients’
business
needs.

Innovation
Consultancy
Solution R&D
Strategic Initiatives

Insight|Hindsight |Farsight B FS I

Analytics CoE aims to create a virtual entity at Helping

TCS that will be repository of knowledge,
expertise and solutioning processes by clients to
networking established units across TCS BFSI
domain. It will bring together the best
practices and infuse knowledge to promote
strike the Analytics Centre of Excellence
application of analytics across the BFSI
offerings. winning shot
Wishing you all a
The Analytics CoE will promote a culture of
cross functional networking across teams in
by bringing happy &
prosperous
various Business Units, Innovation Labs, other
CoEs and make Analytics an integral part of analytics led NEW YEAR
the TCS BFSI thought process across our
customer offerings and delivery processes. transformation TCS BFSI BPO