BUSINESS ANALYTICS

INTERIM REPORT ON

A STUDY ON CUSTOMER PERCEPTION

TOWARDS ONLINE GROCERY SHOPPING

SUBMITTED BY-

Gurpreet singh sahota (44)

Anshuman chowbey (45)
Ankita panda (42)
Shilpa Sharma (43)
Vrinda Gupta (98)
 INTRODUCTION
ONLINE GROCERY SHOPPING
Proving that no sector of the retail market is safe from the online shopping revolution, it is now
possible for the humble hometown grocery store to become digitized and available on your
smartphone, tablet or computer. Just think: no long checkout lines, counting the number of items
to see if you qualify for the Express lane, forgetting your grocery list at home, or carrying heavy
bags up your front steps. Online grocery shopping is dramatically changing the consumer’s
relationship with the food market and making a service that may have once felt luxurious into an
everyday convenience.

HYPOTHESIS:
The hypothesis framed for the project Consumer Perception towards Online Grocery Shopping
is:
“Online grocery shopping stores are beneficial for the consumers.”

RESEARCH OBJECTIVES:
 To study attitude of customers towards online shopping.
 To find out the preferences of the consumer regarding the attributes of online shopping
website.
 To identify the issues faced by the user while online shopping.
 To determine the parameters for choosing the particular shopping center for purchase of
grocery items.
 To determine whether online grocery shopping will be beneficial and on what factors.

RESEARCH DESIGN AND METHODOLOGY:

In this study we have set out to explore the customers’ perception towards online grocery
shopping to determine the extent of customers’ convenience on ordering groceries online. The
purpose of research methodology is to discuss the methodological approaches and how the study
was carried out. It helps the readers to understand how data were obtained and how the findings
were obtained. It begins with concept of primary and secondary data, sampling method, sample
size, time frame of study, places of study and statistical tools used.

Primary data refers to information that is developed or gathered by the researcher specifically for
the research project at hand. Primary data may be collected through surveys and observations.
Our source of Primary Data includes self-administered questionnaire with the help of Google
forms and personal interview at IBS campus.
 Secondary data have previously been gathered by someone else other than the researcher
for some purpose other than the research project at hand. Secondary data may be obtained
 from internal plus external sources. We will be referring to different journals available at
IBS library and also online resources for exploring this dimension of data.

 Sampling is concerned with the selection of a subset of individuals from within a statistical
population to estimate characteristics of the whole population. For the purpose of this
project we will use the responses of individuals obtained through survey by online
questionnaire as our sample to analyze the insights of customers towards online grocery
shopping. Following are the requirements that we will be working on for successful
completion of the research.

 Sample Size The sample size selected for the research is 300 approximately in the area of
Hyderabad.

 Time Frame of Study The time needed for the research and completion of this project are
45 days.

 Statistical Tool Used Various graphs such as pie chart and bar graph will be used for visual
presentation of the survey conducted. Moreover, SAAS and T-test will also be used for
analysis of different parameters in survey to bring out the best analysis possible when it
comes to skepticism of people with online grocery purchase.

 Data collection tool used

o Questionnaire:
The data collection tool used for the “Questionnaires” to get the primary data for the
empirical research on consumer preference on online grocery shopping.
The questionnaire which is attached in the next page consists of a number of
questions printed in a definite order on a form which the respondents read.

LIMITATIONS:

 The first limitation caused during the market research was to find out the respondent who
shop online and are web savvy.
 This research only studies the perception of end user towards grocery shopping, it does
not deal with the perception of whole sellers and retailers towards online grocery
shopping who act as an agent to the online retail industry to support its business
operations.
PROGRESS OF THE PROJECT:
Samples collected as of now: 100
Analysis: As of now we have collected 100 responses which includes respondents from different
age level.

The 84% of the respondents were among 18-25 years’ age bracket, another 11% of the
respondents were ranging from 26-30 years’ age bracket. As these respondents are well educated
and savvy and are ready to adapt changes.

The 50% of the respondents are male as sample contained more number of single and working
male employees and 46% of the respondents are female.
The above diagram depicts that the apparels has the highest number transaction in online
shopping. Electronics are the second most items sold in the online shopping which are more
preferred by male respondents.
The other items which are sold online are books, food, games etc.

37% of the respondents shop for online grocery mostly for special occasions, 32% of the
respondents shop on monthly basis and 20% of the respondents never shopped grocery.
From the above, we can depict the factor which motivates the respondents to shop online grocery
the most is “when they don’t have time to find things in different markets”
The other factor which motivates to shop online when the respondents prefer home delivery
rather than travelling outside.
Also, respondents shop online grocery when they don’t want to carry heavy bags in the market.

From the above diagram, we can determine that 57% of people prefer online shopping when
discounts are offered to them. Also, value for money forms an important factor which motivates
the respondent to shop online.
The above data determines that physical examination that is the tangibility of the product is an
important issue when it comes to online shopping.
The other factor which demotivates the user to shop online is the issue regarding no guarantee or
possibility of forgery.

The above graph depicts that around 81% of respondents are willing to buy grocery online if the
option is given. The remaining percentage of the respondents may not buy grocery online due to
the factors like physical examination and guarantee issue.
 The above graph depicts that 49% of respondent think that online shopping will be
beneficial as it will save their time to shop for grocery items.
The next relating aspect why consumer will shop grocery online as they get variety at one
shop and also it is easy to order.

The above bar chart depicts that big basket, grofers, and reliance fresh are the most known
brands among the respondents.
41% of the people prefer for the groceries to be delivered on the same day while 32% of the
respondents prefer for the groceries to be delivered in 1-4 hours. Only 15% of the respondents
preferred for a next day delivery.