CAMPAIGN: FLOREASCA RESIDENCE

Estimated
Channel Budget Real Impressions
Impressions

Google Search Network € 400 4,624-24,735 32,762

Google Display Network € 500 253,400-763,700 414,460

Facebook Ad € 500 30,000-80,000 89,283

Total € 1,400 288,024-868,435 536,505

SEARCH CAMPAIGN DETAILS

Channel Impressions Clicks Campaign Status

Google Search Network 32,762 984 Active

Call extensions report (12 November 2018-11 December 2018)

Attribute Values Status Impressions Clicks to Call
0722 880 050 Approved 8,296 245

Top Performing Keywords

Keyword Impressions Clicks Status

apartament 2 9,570 250 Eligible

apartament 2 camere 6,198 169 Eligible

2 camere bucuresti 5,400 146 Eligible

apartament 2 camere bucuresti 4,824 133 Eligible

apartamente de vanzare sector 2 1,024 24 Eligible

apartament doua camere 937 22 Eligible

penthouse bucuresti 889 54 Eligible

[apartamente] 563 3 Eligible

apartamente noi sector 2 449 7 Eligible

[garsoniere] 280 0 Eligible

Top Performing Ad

DISPLAY CAMPAIGN DETAILS

Channel Impressions Clicks Campaign Status

Google Display Network 414,460 3,302 Active

Top Performing Ad

FACEBOOK CAMPAIGN DETAILS

Channel Impressions Clicks Campaign Status

Facebook Ad 66,852 1,310 Active

Messenger engagement report (12 November 2018-11 December 2018)

Messaging Conversations Started Valid Leads Messaging Replies Response Rate
31 24 31 100.00%
Top Performing Facebook Ad Top Performing Facebook Page B

Channel Observations
The campaign performed very good this month, exceeding our expectati
Google Search twice the no. of our estimates and the no. of clicks exceeds
 The campaign performed very good, the no. of impressions falls into t
Google Display exceeds our estimates.
The campaign performed very good, the no. of impressions exceeds our e
Facebook the estimates.
Overall, all campaigns performed very good, accomplishing and even exce
FINAL CONCLUSIONS content with the results and will continue searching for ways to optimize
clicks as possible in our budget.
FACEBOOK PAGE CAMPAIGN PRINT SCREENS
FACEBOOK PAGE CAMPAIGN PRINT SCREENS
FACEBOOK PAGE CAMPAIGN PRINT SCREENS
 MEDIA CAMPAIGN REPORT
November 12 - December 11, 2018

Estimated Clicks Real Clicks Campaign Status

340-765 984 Active

2,240-3,080 3,302 Active

1,150-1,650 1,413 Active

3,730-5,495 5,699
 Top Performing Facebook Page Boost Post

Observations
performed very good this month, exceeding our expectations. The no. of impressions is almost
ice the no. of our estimates and the no. of clicks exceeds our estimates by double.
n performed very good, the no. of impressions falls into the estimates while the no. of clicks
exceeds our estimates.
erformed very good, the no. of impressions exceeds our estimates and the no. of clicks falls into
the estimates.
aigns performed very good, accomplishing and even exceeding our clicks objective. We are very
e results and will continue searching for ways to optimize the campaigns in order to get as much
clicks as possible in our budget.
OK PAGE CAMPAIGN PRINT SCREENS
OK PAGE CAMPAIGN PRINT SCREENS
OK PAGE CAMPAIGN PRINT SCREENS
16 November- 13 December 2018 - FACEBOOK PAGE REPORT
Performance
Category Number Increase

Actions on Page 5 69%

clicks on contact or call to actions
Facebook Page Views 388 39%

New Page Likes 27 28%

People Reached 38,381 15%

people who have seen Floreasca Residence's posts on their screen

Post Engagements 2,468 44%

Page Followers 28 28%

12 November - 11 December 2018 - FACEBOOK PAGE REPORT
Category Number
New Visitors on your Website 2,826

Number of visiting sessions 4,468

Number of sessions per user 1.36

Page views 7,935

Average session duration 01:11 min

Visitors on the website

Romania 3,025
United States 74
United Kingdom 30
Germany 19
Italy 17
Israel 16
India 14
Sweden 10
Denmark 9
Austria 7

Browser
Chrome 1,447
Android Webview 624
Safari 819
Others(Firefox, Internet Explorer, Edge, Opera) 375
Mobile
Android Webview 1,827
iOS 802
Windows 531