Marketing is defined by the American Marketing Association as the activity, set of

institutions, and processes for creating, communicating, delivering, and exchanging

offerings that have value for customers, clients, partners, and society at large. [1]
The term developed from the original meaning which referred literally to going to
market, as in shopping, or going to a market to sell goods or services. (AMA)

Marketing management: is a business discipline which is focused on the practical application

of marketing techniques and the management of a firm's marketing resources and activities.
Marketing managers are often responsible for influencing the level, timing, and composition of
customer demand accepted definition of the term. In part, this is because the role of a marketing
manager can vary significantly based on a business' size, corporate culture, and industry context.
For example, in a large consumer products company, the marketing manager may act as the
overall general manager of his or her assigned product. (Wikipedia)

Marketing management: is the application / allocation of marketing effort to market

opportunities in order to achieve desired customer and corporate results. (EOR)

Marketing management: a process of planning, organising, implementing and controlling

marketing activities to facilitate and expedite exchanges effectively and efficiently. (business
mgt glossary)

Marketing management: The application, tracking and review of a business' marketing

resources and activities. The scope of a business' marketing management depends on the size of
the business and the industry in which the business operates. Effective marketing management
will use a company's resources to increase its customer base, improve customer opinions of the
company's products and services, and increase the company's perceived value. (Business
dictionary)

Marketing management: one of the main management disciplines, encompassing all the
strategic planning, operations, activities, and processes involved in achieving organizational
objectives by delivering value to customers. Marketing management focuses on satisfying
customer requirements by identifying needs and wants, and developing products and services to
meet them. In seeking to satisfy customer requirements, marketing goals to build long-term
relationships with customers and with other interested parties and to provide value to them. This
begins with market research, which analyzes needs and wants in society, and continues with
attracting customers and the cultivation of mutually beneficial exchange processes with them.
Tools used in this process are diverse and include market segmentation, brand management, PR,
logistics, direct response marketing, sales promotion, and advertising.

Marketing management: Process of planning and executing the conception, pricing, promotion
(selling, advertising, public relations, sales promotions--coupons), distribution, research of
ideas, goods, services, organizations and events to create exchanges, and to maintain
relationships that satisfy exchanges that satisfy individual and organizational goals. (Boone
& Kurtz)