Question Bank
Course: Professional Communication
Course Code: 4BHS406
Course Instructor: Prof. Sanjay Das & Prof. Venkatesh
Module/Unit
Module:1:
Brand Building: Business Profile, Portfolio, brochure,
Newsletter. Banner & Posters.
Module: 2:
Paragraph Development: Techniques and Methods-
Inductive, Deductive, Spatial, Linear, Chronological;
The Art of Condensation: 5 Cs as characteristics of
Art of Condensation- Completeness, Compactness,
Conciseness, Clarity and Coherence.
Probable Questions
1. What do you mean by a Business profile?
2. How does a company portfolio enhance the
growth of the company?
3. What are the different parts of a Business
Profile?
4. Write a short note on Brand Architecture and
Brand Community.
5.What is a Brand? How does it play a role in a
company profile?
6. What are the steps that a company may follow
to build its own brand?
7. Why do you think a company must have a
portfolio of its own?
8. What are the different tools that a company
may use to communicate their brand and
company’s products?
9.What is brand equity and how does it play a
crucial role in positioning a company’s brand?
10. What is SBU? Give an example.
1. What is a paragraph?
2. What is a Topic sentence?
4. Explain the methods of Paragraph
Development.
5. Differentiate between Inductive and deductive
method of paragraph development through given
an example each.
6. Write a short note on Spatial and Linear
Method of Paragraph development.
7. Write a short note on 5C’s of condensation
8. What is a precis?
9. Write a precis of the following paragraph. (a
paragraph will be given in question)
10. Write a paragraph following Interruptive
method.
 1.
Module: 3: Business 2.
Correspondence: 4.
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10.

1.
Module: 4 Professional 2.
Correspondence: 4.
5.
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10.

1.
Module: 5. Presentation 2.
Strategies and Effective 4.
5.
Listening 6.
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10.