QUESTIONNAIRE

Topic: “A study on Newspaper Reading Preferences / other Media Consumption

Patterns of UG / PG Students in North Coastal Andhra Pradesh”

Dear Student,
I, Mandapaka Ravi Sankar, a Research Scholar of GITAM University, Visakhapatnam, have pleasure in
presenting this questionnaire to you as part of a study being undertaken to know the newspaper reading
preferences / media consumption patterns among student community. I request you to spare few
minutes of your valuable time to offer your views by filling the details in this questionnaire & facilitate
successful completion of this study. Please note that all information provided by you will be treated as
‘strictly confidential’.

Thanking you
M.RAVI SANKAR
Research Scholar-PT, GITAM Institute of Management, GITAM University, Visakhapatnam.
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NAME :________________________________________________________

NAME OF THE COLLEGE :________________________________________________________

CITY / TOWN / VILLAGE :________________________________________________________

COURSE : UG PG
MOBILE No. :____________________Email:_______________________________
01. Sex: Male 02. Age: < 20years 20 to 25 years > 25 years
Female

03. Major portion of your school education was in

Metro City Town Village

04. Education: (please tick relevant course)

Pursuing UG in – Arts / Sciences / Commerce / Engg. / Management / Others (specify)________

Pursuing PG in – Arts / Sciences / Commerce / Engg. / Management / Others (specify)________

05. Parent's Education:
Father:
Profs. Degree PG Graduate Diploma Intermediate SSC/ below
Mother:
Profs. Degree PG Graduate Diploma Intermediate SSC / below

06. Parent's occupation:

Father:
Professional Service / job Business Agriculture Others (specify)_________
Mother:
Professional Service / job Business Home Maker Others (specify)_________

07. Mother tongue:

Telugu Hindi Tamil Malayalam Oriya Bengali

Kannada English Others (specify)_______

08. Which of the following things you generally follow to keep up-to-date with?
Browse internet read newspaper Watch TV Listen to Radio Can’t say

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09. Please rate the following activities based on frequency of usage
Frequency of usage
Sources of news consumption Very
Frequently
frequently
Sometimes Rarely Never
Very
Reading newspapers at home Frequently Sometimes Rarely Never
frequently
Very
Reading newspapers at college Frequently Sometimes Rarely Never
frequently
Very
Reading newspaper at Friend's place Frequently Sometimes Rarely Never
frequently
Very
Reading newspaper while travelling Frequently Sometimes Rarely Never
frequently
Very
Watching News on Television Frequently Sometimes Rarely Never
frequently
Very
Reading news on Websites (through mobile phone) Frequently Sometimes Rarely Never
frequently
Very
Reading news on Websites (through PC) Frequently Sometimes Rarely Never
frequently

10. Which language newspaper you prefer to read (Please rate in order of preference)

Telugu Hindi Tamil Malayalam Oriya Bengali

Kannada English Others (specify)_______

11. Regardless of where and how you read newspaper, overall how much time do you spend reading it?
On working days:
More than 3 hrs 2 to 3 hrs 1 to 2 hrs Less than 1 hour

During weekend / holidays:

More than 3 hrs 2 to 3 hrs 1 to 2 hrs Less than 1 hour

12. If you are not reading any newspaper at present, please provide reasons. (Tick in all relevant boxes)

No time to read Vendor doesn’t deliver

Can’t afford subscription Others (specify) _________________

13. Have you bought any of the following in the past 6 months after seeing an advertisement in a
newspaper? (Please tick all applicable boxes)

Books or Cds Yes No

Car or bike Yes No
Clothing Yes No
Computer hardware or software Yes No
Financial products or services Yes No
Food or Drink Yes No
Health or Fitness Products Yes No
Toiletries or cosmetics Yes No
Holiday / travel package Yes No
Furniture / furnishing Yes No
Mobile phone Yes No
Property Yes No
Other household electrical items Yes No
Others (specify ______________) Yes No
None of These Yes No

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14. Did you read any of the following magazines in last 12 months (Please tick all appropriate boxes)

General interest magazines Sports magazines Competitive exam magazines

Women centric magazines Fashion magazines Others (specify)____________
Did not read any magazine

15. Please indicate the frequency based on your internet usage.

Frequency of usage
Place of Internet usage
Very frequently Frequently Sometimes Rarely Never
Access internet at home Very frequently Frequently Sometimes Rarely Never

Access internet at College Very frequently Frequently Sometimes Rarely Never

Access internet at Friend's place Very frequently Frequently Sometimes Rarely Never

Access internet at internet café Very frequently Frequently Sometimes Rarely Never

16. Please indicate the frequency based on the place of your internet usage.
Frequency of usage
Place of Internet usage
Very frequently Frequently Sometimes Rarely Never

Access internet through PC Very frequently Frequently Sometimes Rarely Never

Access internet through Tablet PC Very frequently Frequently Sometimes Rarely Never

Access internet through Mobile phone Very frequently Frequently Sometimes Rarely Never

17. Please indicate the frequency based on the purpose of your internet usage.
Frequency of usage
Place of Internet usage
Very frequently Frequently Sometimes Rarely Never
Access internet for Social networking Very frequently Frequently Sometimes Rarely Never

Access internet for applying Jobs Very frequently Frequently Sometimes Rarely Never

Access internet for reading Newspaper Very frequently Frequently Sometimes Rarely Never

Access internet for reading academic books Very frequently Frequently Sometimes Rarely Never

Access internet for playing games Very frequently Frequently Sometimes Rarely Never

Access internet to send & check emails Very frequently Frequently Sometimes Rarely Never

Access internet for online shopping Very frequently Frequently Sometimes Rarely Never

18. During a week, how often you read newspaper in the relevant boxes)

Daily 5 – 6 days a week 3 – 4 days a week

1 – 2 days a week Once a week Rarely

19. How much time you were spending to read newspaper about 3 years ago?

More than 2 hrs 1 hour to 2hrs 30 min to 1hr Less than 30min

20. Reasons for increase (if any) in the time spent on a newspaper

More time available now Parents insist on me to read

My friends also started reading more Others (specify)____________

21. Reasons for decrease (if any) in the time spent on a newspaper

More time being spent on Academics Getting news through Internet

Depends more on TV for news Others (specify)____________

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22. Please rate the following statements – based on your personal experiences.
My reflection
Newspaper buying / reading motives Completely Moderately Slightly Not at all
Very true
True true True True
I can influence a newspaper purchase decision Completely Moderately Slightly Not at all
Very true
at home True true True True
I choose a newspaper as my family members Completely Moderately Slightly Not at all
Very true
prefer it True true True True
Completely Moderately Slightly Not at all
I read newspaper for its news coverage True
Very true
true True True
I choose a newspaper based on its early Completely Moderately Slightly Not at all
Very true
availability True true True True
Completely Moderately Slightly Not at all
I read newspaper as suggested by Teacher True
Very true
true True True
Completely Moderately Slightly Not at all
I choose a newspaper based on its reputation True
Very true
true True True
I choose a newspaper if it is considered a Completely Moderately Slightly Not at all
Very true
status symbol True true True True

23. Please rate various news media based on their coverage on parameters listed below:
Please give ranking (tick) based on their coverage of categories of news
News Parameters
↓ NEWSPAPER TELEVISION INTERNET MAGAZINES

Regional / Local VeryGood Good VeryGood Good VeryGood Good VeryGood Good
news Average Poor Average Poor Average Poor Average Poor

Sports news & VeryGood Good VeryGood Good VeryGood Good VeryGood Good
analysis Average Poor Average Poor Average Poor Average Poor

Political news & VeryGood Good VeryGood Good VeryGood Good VeryGood Good
analysis Average Poor Average Poor Average Poor Average Poor

Education / Career VeryGood Good VeryGood Good VeryGood Good VeryGood Good
opportunities Average Poor Average Poor Average Poor Average Poor

Business / VeryGood Good VeryGood Good VeryGood Good VeryGood Good

Corporate news Average Poor Average Poor Average Poor Average Poor

Entertainment VeryGood Good VeryGood Good VeryGood Good VeryGood Good

/Movie Average Poor Average Poor Average Poor Average Poor

Reliable news VeryGood Good VeryGood Good VeryGood Good VeryGood Good
content Average Poor Average Poor Average Poor Average Poor

VeryGood Good VeryGood Good VeryGood Good VeryGood Good

Cost effectiveness
Average Poor Average Poor Average Poor Average Poor

Ease of VeryGood Good VeryGood Good VeryGood Good VeryGood Good

Accessibility Average Poor Average Poor Average Poor Average Poor

Speedy News VeryGood Good VeryGood Good VeryGood Good VeryGood Good
updates Average Poor Average Poor Average Poor Average Poor

24. On a normal day, how much time you spend doing the following:
Activity Time being spent by you
Reading a Newspaper on working days > 2hrs 1½ to 2hrs 1 to 1½hrs 30min to 1 hr < 30min No time
Reading a Newspaper during holidays > 2hrs 1½ to 2hrs 1 to 1½hrs 30min to 1 hr < 30min No time
Reading news on Internet on working days > 2hrs 1½ to 2hrs 1 to 1½hrs 30min to 1 hr < 30min No time
Reading news on Internet during holidays > 2hrs 1½ to 2hrs 1 to 1½hrs 30min to 1 hr < 30min No time
Watching news on TV on working days > 2hrs 1½ to 2hrs 1 to 1½hrs 30min to 1 hr < 30min No time
Watching news on TV during holidays > 2hrs 1½ to 2hrs 1 to 1½hrs 30min to 1 hr < 30min No time

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25. To what extent do you agree or disagree with the following statements?
Your view on the statement
Reasons for news consumption Strongly Strongly
Agree Neutral Disagree
Agree disagree
I follow news as I aspire to be well informed about Strongly Strongly
Agree Neutral Disagree
what is going on in the world Agree disagree
I follow news to know what other people are talking Strongly Strongly
Agree Neutral Disagree
about Agree disagree
People around me would expect me to know the Strongly Strongly
Agree Neutral Disagree
happenings around the world Agree disagree
Strongly Strongly
There are many benefits in reading / watching news Agree
Agree Neutral Disagree
disagree
Strongly Strongly
“Reading news makes me want to learn more” Agree
Agree Neutral Disagree
disagree
“I am interested to know the headlines than going into Strongly Strongly
Agree Neutral Disagree
the details” Agree disagree

26. To what extent do you agree or disagree with the following statements?
Your view on the statement
Statements Strongly Strongly
Agree Neutral Disagree
Agree disagree
“I read newspaper daily as it has become a habit to do Strongly Strongly
Agree Neutral Disagree
so” Agree disagree
Strongly Strongly
“My day is not complete if I miss reading newspaper” Agree
Agree Neutral Disagree
disagree
“I am spending more time on reading newspaper than Strongly Strongly
Agree Neutral Disagree
earlier” Agree disagree
“Reading newspapers through internet is expensive in Strongly Strongly
Agree Neutral Disagree
the present scenario” Agree disagree
“Reading magazine is a better alternative to Strongly Strongly
Agree Neutral Disagree
newspapers” Agree disagree
Strongly Strongly
“Articles in newspapers have to be short” Agree
Agree Neutral Disagree
disagree
“What I read in the newspaper is useful in informal Strongly Strongly
Agree Neutral Disagree
discussions” Agree disagree
Strongly Strongly
“Newspaper reading is a good way to pass time” Agree
Agree Neutral Disagree
disagree
“When I want to follow the news, I depend on Strongly Strongly
Agree Neutral Disagree
newspaper” Agree disagree
Strongly Strongly
“I would like to read newspaper early in the morning” Agree
Agree Neutral Disagree
disagree

27. To what extent you agree that newspapers should publish the following, in addition to regular news:
Your opinion
Articles on….. Strongly Agree Agree Neutral Disagree Strongly disagree
Latest trends in fashion Strongly Agree Agree Neutral Disagree Strongly disagree
Celebrity gossip / Movie news Strongly Agree Agree Neutral Disagree Strongly disagree
Religious questions / debates Strongly Agree Agree Neutral Disagree Strongly disagree
Health and nutrition Strongly Agree Agree Neutral Disagree Strongly disagree
Environmental / Wildlife Strongly Agree Agree Neutral Disagree Strongly disagree
Personality development/Career guidance Strongly Agree Agree Neutral Disagree Strongly disagree
Updates on Automobile sector Strongly Agree Agree Neutral Disagree Strongly disagree
Updates on modern gadgets / technology Strongly Agree Agree Neutral Disagree Strongly disagree
Business/Stock Market/Corporate affairs Strongly Agree Agree Neutral Disagree Strongly disagree
Women centric issues Strongly Agree Agree Neutral Disagree Strongly disagree
Articles on culture Strongly Agree Agree Neutral Disagree Strongly disagree

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28. Please indicate your agreement with the following statements:
Your view on the statement
Newspapers & their corporate social
Strongly Strongly
responsibility Agree
Agree Neutral Disagree
disagree

“Newspaper should be honest, fair and courageous in Strongly Strongly

Agree Neutral Disagree
gathering, reporting & interpreting information” Agree disagree
“Newspapers should create awareness and highlight
Strongly Strongly
the benefits of welfare schemes offered by Agree
Agree Neutral Disagree
disagree
Government & Non-Governmental Organisations”
“Newspaper should spread awareness about the Strongly Strongly
Agree Neutral Disagree
environmental issues” Agree disagree
“Newspapers should publish stories of successful
Strongly Strongly
women & information on women’s rights for women Agree
Agree Neutral Disagree
disagree
empowerment”

29. Please rate the features (topics) in newspapers based on their importance/relevance to you:
Extremely Very Somewhat
FEATURES IN A Important Unimportant
Important Important Important
NEWSPAPER
News & analysis Extremely Important Very Important Important Somewhat Important Unimportant

Editorial Extremely Important Very Important Important Somewhat Important Unimportant

Political news Extremely Important Very Important Important Somewhat Important Unimportant

Regional / Local news Extremely Important Very Important Important Somewhat Important Unimportant

Sports news Extremely Important Very Important Important Somewhat Important Unimportant

Culture Extremely Important Very Important Important Somewhat Important Unimportant

International news Extremely Important Very Important Important Somewhat Important Unimportant

Business / corporate News Extremely Important Very Important Important Somewhat Important Unimportant

Language used Extremely Important Very Important Important Somewhat Important Unimportant

Articles on Women Extremely Important Very Important Important Somewhat Important Unimportant

Stock market updates Extremely Important Very Important Important Somewhat Important Unimportant

Special supplements Extremely Important Very Important Important Somewhat Important Unimportant

Movie & entertainment news Extremely Important Very Important Important Somewhat Important Unimportant

Balanced news presentation Extremely Important Very Important Important Somewhat Important Unimportant

Attractive photographs Extremely Important Very Important Important Somewhat Important Unimportant

Sudoku & other puzzles Extremely Important Very Important Important Somewhat Important Unimportant

Education / Career articles Extremely Important Very Important Important Somewhat Important Unimportant

Paper / Print quality Extremely Important Very Important Important Somewhat Important Unimportant

Availability in the morning Extremely Important Very Important Important Somewhat Important Unimportant

Job advertisements Extremely Important Very Important Important Somewhat Important Unimportant

Number of advertisements Extremely Important Very Important Important Somewhat Important Unimportant

Subscription cost Extremely Important Very Important Important Somewhat Important Unimportant

Celebrity gossip Extremely Important Very Important Important Somewhat Important Unimportant

Spiritual columns Extremely Important Very Important Important Somewhat Important Unimportant

Weather forecast Extremely Important Very Important Important Somewhat Important Unimportant

*** END OF QUESTIONNAIRE ***

I profusely thank you for the support extended. The information provided by you will be used only for this study.
Your personal contact details will be kept confidential and will not be disseminated to third parties.