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Indian Parking

Industry

Organized Unorganized
Parking Space Parking Space
(10%) (90%)
10% Organized Parking space Rate is bound to grow in this
decade, in sync with the Indian Infrastructure growth rate.
Secondly, Unorganized Parking Space Constitutes 90% ,as in
Tier-II& III cities, infrastructure development is still in initial
phases. Considering population rise and uniform migration rates
from other cities into Tier I cities, there has been rapid
infrastructure development.
Unorganized Parking Space

Parking near Villas/Housing

Schools & Colleges

All unused real estate nearby complexes


Organized Parking
Space(OPS)
1.
1. Airport
Airport
2.
2. Metro
Metro Stations
Stations
3.
3. Hospitals
Hospitals
4.
4. Office
Office Complexes
Complexes
5.
5. Malls
Malls &
& Shopping
Shopping Centers
Centers
6.
6. Private
Private Market
Market Complexes
Complexes
7.
7. Parks
Parks &
& Cultural
Cultural establishments
establishments like
like monuments
monuments
8.
8. Stadiums/Govt
Stadiums/Govt Approved
Approved Parking
Parking area
area near
near stadiums
stadiums
9.
9. Private
Private Universities,Hotels
Universities,Hotels
Indian Parking Industry
Outlook
Market Size : Rs. 283 Cr(Approx)
Growing at an average growth rate of 11.03%

Key assumptions:
1. Market Size is considered based on the organized Parking Space
market.
2. Both Passenger Cars and 2 wheelers sold yearly have been noted.
3. Average Life Of Car: 10 Years, Average Life Of 2-Wheeler: 5 Years
4. Annual Frequency of Parking Vehicle in Organized Space: 4
5. 70% Of Vehicles are parked in organized spaces for 0-2 Hours.
(Rest 30% - 2+hours)

Please refer to excel file sheet1


All Data taken from SIAM-Society Of Indian Automobile Manufacturers
Parking Space Builders

Leases out a parking


Either Sells all
all parking space to all shop owners
spaces to shop
shop owners + charges hourly/daily
money from visitors.
visitors.

Builder
Builder

Outsources
Outsources certain
certain
Designs,
Designs, builds
builds and
and process,
process, such
such as
as
Outsources
Outsources everything
everything maintenance
maintenance of of parking
parking
manages
manages parking
parking space
space
space,
space, design
design ,, or
or
equipment
equipment
installation/maintenance.
installation/maintenance.
What are we selling ?

Solutions
Solutions to
to possible
possible pain
pain points
points in
in terms
terms of
of parking
parking

Solution
Solution to
to unreliable
unreliable Parking
Parking System
System including
including equipment
equipment and
and
software
software

Solution
Solution to
to automate
automate Energy
Energy Saving
Saving through
through usage
usage of
of less
less electricity
electricity
leading
leading to
to lesser
lesser costs,
costs, and
and leveraging
leveraging technology
technology to
to overcome
overcome
variable
variable costs
costs of
of parking
parking personnel.
personnel.

Using
Using highly
highly growing
growing mobile
mobile appapp ticket
ticket booking
booking industry,
industry, as
as aa
benchmark
benchmark toto conversion
conversion in
in footfall
footfall Higher
Higher footfalls,
footfalls, hence
hence higher
higher
parking
parking revenue
revenue

A
A more
more technologically
technologically efficient
efficient way
way to
to keep
keep all
all parking
parking spaces
spaces safe
safe
and
and free
free from
from traffic
traffic and
and congestion,
congestion, leading
leading to
to trust/comfort
trust/comfort
hence,
hence, higher
higher footfall
footfall

This applies primarily for commercial real estate such as malls,


private market complexes, stadiums/theme parks
Who is the target
audience?
• Commercial Real Estate Builders/ Commercial Real
Estate Companies – This includes all three types of
audience, those who have outsourced complete
responsibility of parking to a parking maintenance
company, those who directly design/build and
manage their parking spaces, those who have
outsourced certain processes to a parking
management company.

• Parking Management Companies: In some


situations, where builder has outsourced
everything in relation to the parking process, the
parking management company may be showcased
all products, and may be built a relationship with.
What numbers do we
need?
Competitor Pricing And Pricing Plans : Pricing of parking guidance
system based products offered by domestic competitors such
Omnitec, Secure Parking, AutoPass India and major international
competitors such as CDS Worldwide and Chinese competitors such
as Shenzhen Tenet Technology Co Ltd, InPeg Vision, Guangdong
AKE Technology.

Generic cost of Dissimilar Parking Guidance System: Such as Carlo


Gavazzi Parking System etc.

Current Operating Cost: Average Operating Cost of Parking Spaces


including malls& shopping centers, private market complexes. This
cost will again include all the typical costs.

Online Movie Ticket Booking Industry Growth Rate: This is one of


the crucial, evident information to gauge product effectiveness.
Growth Rate of 7.3%(CAGR) - Market is worth Rs 300 Cr
Typical Costs involved with parking
spaces

Type of Parking
Cost Cost
Fixed Lighting Lights remain on in unused parking spaces,
there is no energy saving and there is similar
consumption of energy, over the course of time
Variable Parking On an average, each parking space has around
Personnel 10-12 parking personnel

Fixed+ Parking Parking equipment + control system+


Variable System cameras/surveillance cost includes a fixed
purchasing cost and the variable
maintenance/repair cost.
Variable Maintenance Such as cleaning and renovation activities
Cost
Competition Pricing &
Plans
How To Reach To Target
Audience
OUTBOUND:

• Directly approaching commercial real estate


companies with products and proposals/quotation
for their requirements after showcase of complete
system (Top-Down Approach)
• Commissioning Brokers of commercial real estate
companies to get information about possible
needs of company that can be addressed. Finding
the appropriate solution and approach company.
(Bottom-Top Approach)
Go – To Market Strategy: Plan I - The
Beginner
Showcasing
Showcasing all all products,
products,
understanding
understanding andand prioritizing
prioritizing all
all
Plan
Plan I-
I- a
a efforts
efforts to
to address
address possible
possible
client’s
client’s need.
need.

Plan
Plan II -- b
b
Ovunque
Ovunque
Technologi
Technologi
es
es

Plan
Plan I-I- bb Plan
Plan I-I- aa

Increasing
Increasing client
client
projects,
projects, as
as client
client will
will Addressing
Addressing
aa need
need byby
be
be willing
willing to
to add
add Passing
Passing giving
giving
additional
additional products
products InIn Test
Test of
of
Reliability
Reliability
immense
immense
client
client
his
his portfolio
portfolio satisfaction
satisfaction
Go-To Market Strategy:
Plan II Strategic
Partnerships

• Alliance With Other Parking Equipment Suppliers


• Alliance With Parking Design and Consultancy
Services Company
• Alliance With Existing Parking Guidance System
Companies, as a supplier of particular
product/process.

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