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Nicolay Bang, Ivar Jørstad, Tore Jønvik, Do van Thanh, Paal Engelstad, Boning Feng and Do van
Thuan, Mobicome Project members
Abstract— Started with some definitions of Telecom 2.0 and II. TELECOM 2.0
a brief discussion of business models, this paper then asked if
Depending from which perspective, Telecom 2.0 has several
there still are opportunities for start-ups in the Telecom 2.0
world. The authors proposed a user-centric approach for a definitions. However, all definitions exhibit the will of
telecom start-up. The business model is centred on multiple looking beyond the boundaries of organisations for ideas,
identity support, holistic Internet customer care, and safe technologies and solutions.
online transactions.
A. Definition: Smart Cooperation
Since it is part of the poster session, the paper is written in
such a way to ease the making of the poster. To some Telecom 2.0 = Smart Cooperation, i.e. Operators
are moving toward exposing network intelligence to third
Index Terms—Free-for-all, Identity, Mobility, Self-service, parties –thus moving from closed network model (NetCo) to
Subscription, Web 2.0, Privacy, Information Control. an open platform model (WebCo). Operators will envision
their business around the services they offer and could offer,
I. INTRODUCTION not the infrastructure they use to provide them.
A. Definition
Manuscript submitted July 31st, 2009. A business model is a representation of what and how a
Nicolay Bang is with Linus AS; e-mail: n.bang@linus.no. company does to make money. More specifically for the
Ivar Jørstad is with Ubisafe AS; e-mail: ivar@ubisafe.no.
Tore Jønvik is with Oslo University College; e-mail:
Telecom world, it is ways of monetize services that run on
tore.jonvik@iu.hio.no. each operator’s network, including network and
Do van Thanh is with Telenor ASA and the Norwegian University of infrastructure. This paper will used this simple definition to
Science and Technology; e-mail: thanh-van.do@telenor.com.
Paal Engelstad is with Telenor ASA; e-mail:
survey successful business models in various industries from
paal.engelstad@telenor.com manufacturing, telecom to the Internet.
Boning Feng is with Oslo University College; e-mail: Complete definitions of business models can be found at
boning.feng@iu.hio.no. [2] or [3].
Do van Thuan is with Linus AS; e-mail: t.do@linus.no.