Professional Documents
Culture Documents
QUESTIONNAIRE
Name of Customer: Occupation:
1
c) Balaji
d) Britannia
e) Parle
f) ITC
g) Local
h) Kisan
i) Others
2
10. Awareness level about the processed food products
a) Very low
b) Low
c) Average
d) High
e) Very high
13. From which source you got information about the processed food
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14. What are the main factors which influences the purchasing of processed food
products
a) Price
b) Brand Endorsement
c) Advertising
d) Sales promotion
e) Attractive packaging
f) Others
3
15. What many members in your family
a) ˂ 3
b) 3-5
c) 5-8
d) ˂ 8
16. Are you thinking that the food habits are changing
1. Yes
2. No
17. Factors responsible for influencing demand of processed food
a) Increase in income
b) Generation Gap
c) Consumer behaviour
d) Changing lifestyle
e) Availability of products
f) Others
19. How you rated the processed food with concern to nutritional quality
a) Excellent
b) Good
c) Average
d) Poor
e) Very Poor
4
Questionnaire for Retailers
5
d) Fixed one
e) Target pricing